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Internal Assignment Applicable for JUNE 2018
Examination
Course: Decision Analysis & Modeling
1. There is a
relationship between the Primal and the Dual problem in Linear Programing
Problems. In this context explain the Primal and the Dual Problem and establish
the relationship between the two. (10 Marks)
2. In Assignment
Problems, often we face some additional constraints in the form of prohibited
assignments. What do you understand by these prohibited assignments?
(10 Marks)
3. The owner of Fancy
Goods Shop is interested to determine how many advertisements to release in the
selected three magazines - A, B, and C. His main purpose is to advertise in
such a way that total exposure to principal, buyers of his goods is maximised.
Percentage of readers for each magazine is known. Exposure in any particular
magazine is the number of advertisements released multiplied by the number of
principal buyers. The following date is available:
Particulars
Magazines
A B C
Readers
1.0 lakh
0.6 lakh
0.4 lakh
Principal Buyers
20%
15%
8%
Cost per Advertisement
8,000
6,000
5,000
The budgeted amount is
at the most Rs.1.0 lakh for the advertisements. The owner has already decided
that magazine A should have no more than 15 advertisements and that B and C
each at least 8 advertisements.
a. Identify the
decision variables (5 Marks)
b. Formulate the
problem as a Linear Programming Problem. (5 Marks)
Course:
International Logistics & Supply Chain Management
1. ABC organization
wants to expand their production capacity and needs space. Management asks you
to explore whether the warehousing operations can be shifted to either third
party logistics or locate the warehouse outside the premises of the company at
a cheaper rate of rent and operational expenses. Explain your recommendation
with the cost benefit of both options.
2. You are a
Procurement Manager and need to procure 30 lac plastic containers of 100 gm
capacity for packing your products. You have two options i.e (1) Procure
locally (2) import them. Exporter is willing to give 45 days credit but the
minimum order quantity is 15 lac containers. Local manufacturer is willing to
give on payment against delivery and the minimum order quantity is 10 lac
containers. The landed cost is more or less same in both imported and local
procurement. Explain your proposal to the management with the supporting
details of your decision. (10 Marks)
3. You have to
outsource transportation of car glasses for 2 years for your organization .
There are 6 types of auto glass on a vehicle: the front Windshield, front and
rear door auto glass, vent glass, quarter glass, and back glass. You need two 9
ton trucks which have to be modified to hold these different types of glasses.
Transporter offers two quotes. i. He will provide two vehicles and modify the
vehicles at his cost . The monthly transportation charges would be Rs. 1.2 lacs
irrespective of whether you use them or not. ii. You can buy two vehicles of 9
ton capacity and modify the vehicles. The average monthly cost works out to be
Rs. 70,000. Kindly give your decision on the following:
a. What are the
benefits and drawbacks in option (1) and what are the benefits and drawbacks in
option (2) (5 Marks)
b. Which option you
will select and the reasons for the same. (5 Marks)
Course:
Advanced Supply Chain Management
1. You are required to
design a distribution network for a large e-Retailing company which deals with
home appliances. Customers normally place a single order for different
appliances of different brand. What distribution network do you think will be
most suitable? What will be the benefit and drawback if any?
2. You have
successfully implemented supply chain strategy and distribution network. Now
how will you measure the performance of the supply chain strategy to know how
well it has impacted the organizations? (10 Marks)
3. You are responsible
for Inventory management in your organization. Investment in inventory is one
of the largest assets of any business and is difficult to manage if it involves
multiple items that are located at multiple points. (10 Marks)
a. What are the various
inventory related costs and how will you calculate them? (5 Marks)
b. What steps will you
take for efficient management of multiple-items, multiple-location inventory?
(5 Marks)
Course:
Customer Relationship Management
1. If you had to choose
from the models of CRM, which one would you opt for? Justify how the chosen
model will benefit the BFSI sector.
2. As a customer which
kind of loyalty do you demonstrate towards your preferred brands? What
primarily drives you to be loyal towards a provider? (10 Marks)
3. Tasty Treats is a
café chain you have started from ground up with your hard work, focus and
perseverance couple of years ago. After breaking even, recently your cafés are
gaining popularity and you are expanding your business. The growth is rapid and
your staff seems unprepared for the increase in volume of customers and
managing the interactions smoothly.
a. Your staff doesn’t
understand the consumer’s perception of the complaint process. Explain it to
them in a simplified manner to better equip them to avert complaints. (5 Marks)
b. How will you guide
your staff to handle complaints from irate customers, in case they occur? (5
Marks)
Course:
Enterprise Resource Planning
1. Explain business
model of Tata Consultancy Services (TCS) using Four Box Business Model. If you
were CEO of TCS, which element of this business model you would like to change
for increasing revenue of TCS?
2. Acme Mart is a
five-year old retail chain company having 20+ retail stores across Mumbai and
Pune. It is expected to grow its store network to more than 100 stores in next
five years. Would you recommend data warehousing to this company? Justify your
recommendation. (10 Marks)
3. “What brought us
here will not take us there!” Mr. Kale started the annual review meeting with
this statement. Being a Founding Director of Indictrans Pvt. Ltd., Mr. Kale was
well aware of efforts put over years by all managers participating in this
meeting. With these efforts, Indictrans Pvt. Ltd. has become one of the largest
service providers for open source ERP software called ERPNext. Mr. Kale now
wants its company to grow further at faster rate by entering new markets and
channels.
a. What action items
would you recommend to Mr. Kale for aggressive growth of Indictrans Pvt. Ltd.?
(5 Marks)
b. Which ERP trends
will you recommend to Indictrans Pvt. Ltd. to focus on for its future growth?
(5 Marks)
Course:
Logistics Management
1. Logistics companies
in India are waking up to the global trend of offering green services to their
customers and are showcasing what they do to reduce their carbon footprint. In
your organization how will you have Green Manufacturing incorporated in
Logistic Planning?
2. Physical
distribution has two major objectives, namely decreasing the cost of delivery
and increasing customer service levels. Discuss briefly with examples, various
objectives in terms of total cost goals and customer service goals. (10 Marks)
3. You have joined
PerfectParts Manufacturing Co as Operations Head. You observe the organization
does not have a formal inventory management system and use Ad Hoc approach for
inventory management. Also the number items in the inventory are very high.
Your priority is to quickly reduce the quantities of items and the number of
items.
a. State the techniques
you can use to reduce quantities of items (5 Marks)
b. State the techniques
you can use to reduce number of items (5 Marks)
Course:
Supply Chain Management
1. You are a SCM
consultant appointment by a Pharma company who wants to lease a warehouse in a
Metro like Mumbai. Considering short term life cycle of following FIFO,
maintaining safety stocks & quick retrieval is extremely critical.
Considering high rentals in Metro, leasing space is equally critical. Movement
of material fairly depends on -customer’s requirement as forecasted; the
process of which is fairly established. Please suggest steps that consultant
should keep in mind to suggest solution to his Pharma clients for inventory
management. Do you think VMI concept may help here for non-shelf life kind of
items here? (10 Marks)
2. With the
Independence Day around the corner, Small Basket a grocery retailer has
announced “Drop till you shop” offer wherein it is offering online groceries at
rock bottom prices. Tempted by the attractive prices, Mrs. Chandru decides to
shop using the Small Basket app. When she browses the app, she discovers too
many appealing deals, and as a result shops much more than what she normally
would have. When Small Basket launched this scheme in 2015, they sold goods
worth Rs. 26 million. Encouraged by the response, they ran the scheme for three
days in 2017. During this three day period, approximately two million people
shopped for a variety of produce. There were reports that the company experienced
out of stock situation for stocks of several popular items (grocery and
staples, fruits and vegetables) that had been exhausted. Predicting the demand
for such schemes is always a tricky job. How do you think Small Basket can
forecast better to avoid stock-outs in this case? Do firms that forecast
correctly rely on cross-functional as well as cross-organizational trust? (With
suppliers and distributors). Justify your answer. (10 Marks)
3. Starbucks is pretty
much a household name in India now. But like many of the most successful
worldwide brands, the coffee shop giant has been through its periods of supply
chain pain. In fact, during 2007 and 2008, Starbucks leadership began to have
serious doubts about the company’s ability to supply its 16,700 outlets
globally. As in most commercial sectors at that time, sales were falling. At
the same time though, supply chain costs rose by more than $75 million.
Supply Chain Cost
Reduction Challenges When the supply chain executive team began investigating
the rising costs and supply chain performance issues, they found that service
was indeed falling short of expectations. Findings included the following
problems Fewer than 50% of outlet deliveries were arriving on time A number
of poor outsourcing decisions had led to excessive 3PL expenses The supply
chain had, (like those of many global organisions) evolved, rather than grown
by design, and had hence become unnecessarily complex
The Path to Cost
Reduction Starbucks’ leadership had three main objectives in mind to achieve
improved performance and supply chain cost reduction. These were to:
Reorganize the supply chain Reduce cost to serve Lay the groundwork for
future capability in the supply chain In order to meet these objectives,
Starbucks divided all its supply chain functions into four key groups, known as
“plan” “make” and “deliver”. It also opened a new production facility, bringing
the total number of U.S. plants to four. Next, the company set about
terminating partnerships with all but its most effective 3PLs. The remaining
partners were then managed via a weekly scorecard system, which was aligned
with renewed service level agreements.
Supply Chain Cost
Management Results By the time Starbucks’ supply chain transformation program
was completed, the company had made savings of more than $500 million over the
course of 2009 and 2010, of which a large proportion came out of the supply
chain, according to Peter Gibbons, then Executive Vice President of Global
Supply Chain Operations.
a. What is the
significant and substantial change according to you is taken by Starbucks to
improve on overall performance of their supply chain. (5 Marks)
b. How do you think
objective laid down by Starbucks Leadership would have helped them to achieve
this sustainable improvement in supply chain? (5 Marks)
Course:
Total Quality Management
1. All Automobile
manufacturers have a strategic alliance with their suppliers. What do you think
are the many important factors their relationship depended on? Discuss with
examples. (10 Marks)
2. Hero Honda Motors
have a Quality Circle under the name “Sunrise Quality Circle”. Similarly many
other Indian organizations have successfully implemented the concept of Quality
Circle. What are the objectives of these organization for Quality Circle and
what do you think are the factors for its success? (10 Marks)
3. You are Head of a
manufacturing unit and want to implement control chart in one of your injection
molding shop. Hourly random 500 units are inspected for defects and the average
defectives are 3.5%.
a. What type of control
chart will you use and what will be its control limits? (5 Marks)
b. What are the other
types of control chart used in monitoring a process? (5 Marks)
Course:
World Class Operations
1. Pick up a
manufacturing organization and briefly explain how the organization works for
achieving customer satisfaction
2. Differentiate
between Reliability, Availability and Maintainability with reference to a
manufacturing firm of your choice. (10 Marks)
3. a) What do you
understand by Fault Tree Analysis? (5 Marks)
b) Explain the steps to
be followed for Fault Tree Analysis after selecting a suitable example. (5
Marks)
GET SOLVED ASSIGNMENTS
YOU MAY CALL US ON - 7506193173
WHATSAPP NUMBER- 9967480770
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