GET SOLVED ASSIGNMENTS
YOU
MAY CALL US ON - 7506193173
WHATSAPP
NUMBER- 9967480770
Internal
Assignment Applicable for SEPTEMBER 2018 Examination
SEMESTER 2
Marketing Management
1. Select any two of
the following three: Narendra Modi / Rahul Gandhi / Arvind Kejriwal. Discuss
and analyze how these personalities do as brands when we compare on the four critical
elements of a brand. (10 Marks)
2. “With marketers
transitioning from mass communication to highly customized and personalized
communication targeted at the individual, the limelight clearly being on direct
marketing, and digital marketing, the traditional marketing communication tools
such as advertising, sales promotion, publicity, personal selling – may be
dying a natural death. The Marketing Communication Mix is all set for a
metamorphosis” Discuss this statement. Justify your answers with appropriate
reasoning. (10 Marks)
3. The beginning of
the video-on-demand (VOD) revolution in India started with Star Tv’s Hotstar,
way back in 2015. It coincided with the time when India witnessed a huge rise in
the number of smartphone users. In a country which was used to a one-TV
household tradition, smartphones acted as additional screens for consumers to
source entertainment from. In January 2016, Netflix, an international platform
that offers a library of TV series, Bollywood flicks etc. made waves in India
with its launch. It led to a series of debates on what is already on the Indian
consumer’s palate on TV– family dramas, saasbahu
serials, cheesy love
stories. The real debate was on whether Netflix India’s launch will mark the
end of TV. Will the audience progress from the melodramatic saas-bahu sagas to
Netflix for its sharp, realistic international content. Netflix opened the
doors for alternate entertainment platforms. In the months that followed,
mainstream Indian TV channels launched their own VOD platforms – Voot , Arre
etc. And then came the giant Amazon with its Prime Videos spanning across
International TV shows, films and new Bollywood releases. The most recent entry
has been Balaji Telefilms VOD platform ALTBalaji. With the internet content
users, number of smartphone users on the rise, the consumption of online video
content has also been on the rise, quite naturally.
a. Conduct a SWOT
Analysis of Netflix in India (5 Marks)
b. Keeping in view
the issues, challenges and competition, evaluate and discuss the strategic and
tactical components of Netflix’s market planning and make suggestions (5 Marks)
Business Statistics
Team Revenue (USD
Mn.) Valuation (USD Mn.)
Atlanta 103 306
Boston 144 433
Charlotte 96 278
Chicago 168 511
Cleveland 159 476
Dallas 154 446
Denver 115 321
Detroit 171 479
Golden State 113 315
Houston 160 470
Indiana 97 281
Los Angeles Clippers
102 295
Los Angeles Lakers
209 607
Memphis 88 257
Miami 126 364
Milwaukee 91 254
Minnesota 96 268
New Jersey 92 269
New Orleans 95 267
New York 202 586
Oklahoma City 111 310
Orlando 107 361
Philadelphia 115 344
Phoenix 148 429
Portland 121 338
Sacramento 109 305
San Antonio 133 398
Toronto 133 386
Utah 118 343
Washington 110 313
1. For the data on revenue
and valuation of teams in the National Basketball Association (NBA), conduct
the following analysis:
i. Determine the
measures of central tendency and of dispersion for revenue and valuation.
ii. Provide the
five-number summary i.e. the minimum, 1st quartile, median, 3rd quartile and
maximum value for revenue. Interpret the above results and comment on how the
data is distributed. (10 Marks)
2. For the same data
on NBA revenue and valuation given above:
i. Is there a strong
association between revenue and valuation?
ii. Create a
scatterplot diagram depicting the association between the two variables.
iii. The franchise
owners want to understand if the valuation is dependent on revenue. How can you
assess this?
iv. Using the
regression equation, predict the valuation of a team whose revenue was USD 300
mn. (10 Marks)
3. There are 300
students in an online MBA program for working professionals, for whom the
attendance in online classes is 70%, i.e. on an average, 210 students are
present in an online session. Fifty new students are admitted in this batch.
a. What is the
probability of attendance being at least 70% among the new students, thus
ensuring the overall attendance does not fall below 70%? (5 Marks)
b. The Program Dean
thinks that this probability will increase, if the new batch size is 40 instead
of 50 students. Is he right in assuming so? (5 Marks)
Course: Business Law
Q.1) Explain Bailment
and Pledge along with its features and difference. Also give practical examples
of Bailment and Pledge. (10 Marks)
Q.2) AVEC a global
fast food burger chain had been recently granted permission to operate in
India. But understanding the fast food chain business in India is extremely
competitive, it started offering burger at Rs. 5/- each. The other fast food
chain businesses started agitating the move of AVEC, but AVEC paid no heed to
it. Hence, other fast food chain business are contemplating filing action
against AVEC under the Competition Act, 2002. Kindly assist them on what is the
process followed by Competition Commission of India in dealing with such
complaint (10 Marks)
Q.3) Nisha, just
fresh out of college, entered into an employment contract with Sriram
Enterprises having its base in Mumbai. Please give your answer in 2
circumstances arising below:
a. Nisha at the time
of entering into employment contract was 17 years 11 months but she joined the
company after completing 18 years and started working only after competing 18
years. After being employed for more than a month, Ram another employee on
realizing this complained to HR. Upon realizing this, HR cancelled her
employment without any notice and kept her salary on hold, thus refused to pay
any salary due and payable. Can Nisha sue the company for wrongful termination?
(5 Marks)
b. Nisha was
appointed for the post of junior sales executive and assuming if the
appointment and contract were valid, the company had inserted a non-compete
clause where Nisha could not forever join any competitor of the company? Is
such a clause legally valid under the Contract Act, 1872 (5 Marks)
Course: Essentials of HRM
1. Define Performance
Appraisal. Why do you think is 360/ 720 degree appraisal method gaining a wide
acceptance? Cite relevant examples from the industry.
(10 Marks)
2. Differentiate
between career planning and succession planning. Discuss one example from the
Indian industry throwing light on the importance of succession planning. (10
Marks)
3. ‘WeCare’ is a
pharmaceutical company which started some 10 years ago and has manufacturing
plants at two places and regional offices across 20 metros in India. In the
recent years, not only the complexity of operations increased but also managing
the human resources. The company has approximately 800 employees working
nationwide and they still seem to employ age old manual methods of HR
reporting.
For the ease of
operations the Human Capital Manager now wants to propose implementing a HRIS
at ‘WeCare’.
Questions
a. What possible
benefits of HRIS do you think the Human Capital Manager should communicate to
the CEO for his approval? (5 Marks)
b. Once approved what
process of implementation do you think should be followed? (5 Marks)
Course: Financial Accounting and Analysis
1. Aloka Innovative
Business Solutions Pvt. Ltd, an HR outsourcing company based in Hyderabad
provides temporary staff to ABC Management College, Hyderabad. The company
entered into following transactions with VJIM and the hired employee. The
company would provide an employee for the program office at Rs.30000 per month.
ABC Management College prepaid the amount for the period January to June 2015
in December 2014. The financial year ends in December. Aloka pays salary of Rs.
20000 to the employee one month late as per contract with the employee. How do
you record the above transactions in the books of Aloka in the months of
December 2014 and January 2015?
(10 Marks)
2. Rocket Singh
Software Ltd. and Aerodynamics Software Ltd. are two leading software companies
based in Hyderabad. Rohit a fundamental analyst working with Ace Financials
wants to choose one company where he can invest based on the data given about
the company. Rohit believes that liquidity will dry in the short run and hence
there is going to be lack of funds in the future. Suggest Rohit where he should
invest?
Particular
FY 2017
FY 2018
Net Profit Margin
13%
13%
Asset Turnover
1.5
2.0
Financial Leverage
2
1.5
3. Chandana Brothers,
is a chain of retail store located in Hyderabad. bought dress material worth
Rs.10,00,000 from Pantaloon in March 2013 on credit basis and made the payment
in April 2013. Its financial year starts from 1st April and ends with 31st
March every year.
a. How would the
transaction affect the Income Statement and Balance Sheet of Chandana Brothers
as on 31st March 2013? (5 Marks)
b. How would the
above transaction impact the income statement and balance sheet of Pantaloon as
on 31st March 2014? (5 Marks)
Course: Strategic Management
1. You are the
Strategy Head of an automotive company in India. You propose to modernize your
factory by bringing in Automation & Robots into your manufacturing plant.
Devise a ‘force field’ analysis by identifying atleast 4 drivers & 4
restrainers each & suggest ways & means to reduce the restrainers. (10
Marks)
2. You have been
appointed as a Strategy Consultant to a Swiss luxury watch brand wanting to
enter India. Which one of Porter’s Generic Strategies would you choose to be
operational in India & explain the reasons in detail behind your choice of
strategy? Once the strategy has been chosen, explain the categories of
customers you would target? (10 Marks)
3. You are the Chief
Strategy Officer of Karbonn Mobiles, an Indian mobile device manufacturing
company. You have been fast losing market share to Chinese brands which now
account for 50% of the market share.
a. What turnaround
strategies can you suggest to arrest the decline of revenues &
profitability of your company? (5 Marks)
b. In your opinion,
would it be considered appropriate to pursue a Combination Strategy? State your
response with appropriate justifications & reasons. (5 Marks)
GET SOLVED ASSIGNMENTS
YOU
MAY CALL US ON - 7506193173
WHATSAPP
NUMBER- 9967480770
No comments:
Post a Comment