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Internal Assignment Applicable for
SEPTEMBER 2018 Examination
Course:
Financial Analysis and Management
1. Mr. Gupta has joined as the finance manager of Zelta Corporation Ltd
and had a team of reportees under him. The reportees had just graduated from
college and was not much aware about the corporate world. Mr.Gupta wanted the
team to understand the role of finance manager so that they can understand
their job profiles as they were supposed to work with him. Mr.Gupta wanted his
team to prepare a short report on the nature of the work of a finance manager.
If you are one of his team member prepare the report. (10 Marks)
2. Alpha Ltd was planning to relax its present credit policy and is in
the process of evaluating an alternate policy. The firm is required to give a
return of 25 percent on the investment in accounts receivable. The company’s
variable costs are 70 percent of the sales revenue. Given the following
information, which one is the better option? (10 Marks)
Particulars Present policy Alternate policy
Annual Credit Sales ₹ 80,00,000 ₹ 10,000,000
Bad Debt losses ₹3,00,000 ₹4,00,000
Investment in accounts
receivable
₹12,00,000 ₹ 20,00,000
3. The management of ABC Ltd wanted to understand the performance of the
firm on the basis of financial ratios. They wanted to understand if the Capital
Employed and fixed assets of the firm has been effectively used or not. The
management asked the finance manager to calculate the correct financial ratios for
the same and present the same to the management along with the interpretation
of the results obtained.
The Balance Sheet is as follows:
Balance Sheet
Liabilities Amount Assets Amount
EquityShare Capital 90,000 Fixed Assets 1,35,000
12% Debentures 70,000 Current Assets 1,00,000
Reserves 15,000
Current Liabilities 60,000
2,35,000 2,35,000
Net Sales during the year is Rs 3, 00,000. The finance manager decided
to calculate
following ratios:
a. Total Capital Turnover Ratio (5 Marks)
b. Fixed Assets Turnover Ratio (5 Marks)
Course: India's
Foreign Trade
1. When well-established Indian company decides to go for geographical
expansion, they go for expansion through entering foreign market/s (Exports)
however; they will do complete risk analysis of the target market, which are
these essential risk analysis need to be done and why? (10 Marks)
2. Export Promotion Councils set-up by Ministry of Commerce, government
of India are very beneficial to MSME , explain how many different EPC’s are
there and pick any one EPC’s from any one segment, explain how they function
and how they help the MSME’s (10 Marks)
3. One of the well-established Indian Biotech manufacturing company
engaged in manufacturing of Human healthcare biotech products and Biotech based
Agro products:
a. What are your recommendations to this company prior to entering
overseas market with their biotech products for human? (5 Marks)
b. Work out a market entry strategy for overseas market for their
Biotech based Agro products. (5 Marks)
Course: Export
Import Procedures and Documentation
1. Brown box and company imported one consignment of 25 boxes of
cosmetics. The invoice and packing list clearly show the number of boxes as 25
Nos. However at the time of examination customs found 27 boxes. Hence the
clearance got held up. Customs asked Brown box to get the details of the
additional 2 boxes from the exporter. Exporter replies that they have sent two
empty boxes free of cost for repacking in case of any transit damage but did
not mention in the documents. Customs examined all 27 boxes and found 2 empty
boxes. Customs has given show cause notice to Brown box for suppression of facts
while declaring for import clearance. In your opinion, what should be the way
to reply to show cause notice and clear the consignment. (10 Marks)
2. Robinson Private Limited imported 1 x 20’container of pipe fittings
from China. On examination it was found different items and not pipe fittings.
Customs held up the clearance and asked for clarification for receiving wrong
consignment. The exporter found out from their port of dispatch that shipping
line has dispatched wrong container to India and the actual container was lying
in the port itself. Shipping line also accepted the mistake and sent an apology
letter to the importer and customs. According to your experience please advise
the course of action to be followed by Robinson Pvt Ltd to solve this issue.
(10 Marks)
3. Intel Toys Private Limited is a toys manufacturing company. Dubai
Government has organized an exhibition of toys and Intel has booked one stall
to display their toys. The toys will be displayed in Dubai and will be brought
back after the exhibition. Intel does not want to pay any import duty in Dubai
and also pay any duty in India at the time of bringing their toys after
exhibition.
a. What type of special document is required to perform the above export
and import? (5 Marks)
b. In case any toys are sold in the exhibition how Intel will clear the
consignment at the time of re-importing the toys sent for exhibition? (5 Marks)
Course: Custom
Shipping and Insurance
1. M/s Global importers have imported 1 x 40 feet container on CIF basis
by using a freight forwarder. On the arrival of container the freight forwarder
collected the dues from Global importers and released the Bill of Lading for
clearance. Global Importers have appointed a customs broker to clear the
consignment and they have collected the delivery order from the shipping line.
But the customs broker delayed the clearance due to lack of knowledge of the system.
Now shipping line has levied detention charges for the container on the freight
forwarder. Please explain as to who should pay the detention charges in this
case and why. (10 Marks)
2. Indian Marine Company (IMC) has purchased a small ship and insured
the same. However, there was an explosion in the ship and part of the ship got
damaged. IMC filed an insurance claim His claim was rejected as the surveyor
reported that IMC has fitted a gas heater in one of the cabins which got exploded
due to faulty installation. The insurer refused to accept the rejection and
took the case to the court. Court found that gas heater installation was done
properly. Please explain with proper analysis your decision on the above – ie
whether the AMC should get the claim or not. (10 Marks)
3. M/s Ramji and Associates imported one consignment of steel on FOB
basis by sea. The cargo is break bulk and got a clean bill of lading. However,
on arrival the steel was found to be wet and Ramji and Associates refused to
pay the cost to the seller. The seller refused to accept this and asked Ramji
& associates to make the payment. Please answer the following:
a. Please explain FOB term and who is responsible to cover the insurance
on FOB shipments? (5 Marks)
b. Who should bear the losses of the shipment and whether it is correct
to refuse payment to the seller who sold the goods on FOB basis. (5 Marks)
Course:
Strategic Financial Management
1. A company is considering which of two mutually exclusive projects it
should undertake. The Finance Director thinks that the project with the higher
NPV should be chosen whereas the Managing Director thinks that the one with the
higher IRR should be undertaken. Both projects have the same length of life but
different initial outflows. The company anticipates a cost of capital of 10%
and the net after tax cash flows of the projects are as follows:
Year 0 1 2 3 4
Project A (120,000) 40,000 40,000 40,000 40,000
Project B (58,000) 20,000 20,000 20,000 20,000
Calculate the NPV and IRR of each project. Also, state with reasons
which project you would recommend. (10 Marks)
2. The following is the capital structure of Abhishek Industries as on
31st March 2018
Equity Shares : 20000 shares ( of Rs 100 each) 20,00,000
12% Preference Shares ( of Rs 100 each) 8,00,000
10% Debentures 12,00,000
40,00,000
The market price of the company’s share is Rs 110 & it is expected
that a dividend of Rs 10 per share would be declared at the end of current year
. The dividend growth rate is 6%. If the tax rate is 30% compute the WACC by
book value & market value weights. (10 Marks)
3. A company’s current earnings before interest and taxes are Rs
4,00,000. The firm currently has outstanding Rs 15 lakh of debts at an average
cost of 10 per cent. Its cost of equity capital is estimated to equal 16 per
cent.
a. Determine the current value of the firm using the traditional
valuation Approach, the firm’s overall capitalisation rate and leverage ratio
(5 Marks)
b. The firm is considering reducing its leverage by selling Rs 5 lakh of
equity in order to redeem a Rs 5 lakh debt. The cost of debt is expected to be
unaffected. However, the firm’s cost of equity capital is to be reduced to 14
per cent due to decrease in financial risk. Would you recommend the proposed
action? (5 Marks)
Course: Consumer
Behavior
1. You are a marketing consultant. A new company is planning to
introduce a line of pre-cooked food item. It will be quite convenient & far
less time consuming to prepare the meals within minutes. How should the company
go ahead to segment the market? (10 Marks)
2. You are the advertising manager for a sports footwear company.
Develop two different themes on two different levels to appeal the consumer
behavior in the need hierarchy for the ad campaign (10 Marks)
3. E-commerce transactions in India are gaining popularity at the very
fast pace majorly due to its attributes of ease of shopping, good discounts,
social media integration, cash on delivery mode of payment etc. The Industry is
all set to grow and beat the records considering the recent show of strength of
several E-commerce companies of India Inc in their capability to raise funds as
well. Flipkart - One of the leading Indian e-commerce companies headquartered
in Bangalore, Karnataka. The overall brand value of FLIPKART is good, but it is
facing tough competition from its global as well as local competitors. But in
India, it is the most superior E-business portal which is aggressively
expanding and planting its roots deep into the Indian market and at the same
time shifting the mindset of the people i.e. from going and shopping from physical
stores to online stores, which is enormous.
Questions:
a. Discuss the Initial Challenges faced by Flipkart (5 Marks)
b. How Flipkart succeeded in Building the Trust of Online customers? (5
Marks)
Course:
Marketing Research
1. Your company is a new start-up which is planning to give stiff
competition to Google maps by coming up with a GPS-based mobile app which can
provide best routes / maps cum shopping assistance. It aims to be a complete
guide to road travelers on the best routes, markets and products available
en-route, other shopping assistance etc. However, this idea needs to be
explored and tested for its feasibility. Discuss the new product development
process that you would follow for evaluating the feasibility. Which of the
various product testing methods will you use for testing your mobile app and
why?
(10 Marks)
2. A leading NGO has been entrusted by the Dhirubhai Ambani Foundation
for creating awareness regarding organs donation on the World Organ Donation
Day. Towards this, the NGO is preparing an advertising campaign which shall be
launched to reach out to the general public. The advertising campaign is being
seen as a tool for bringing awareness and some positive change in the society.
The NGO and its Ad Agency have created few innovative ad copies but the
Foundation is insisting on rigorous Ad testing before launch. What is Copy
Testing? Which methods of Copy testing should they use in both the stages:
pre-release and post-release?
(10 Marks)
3. Domestic and International airlines have been pushing the Telecom
Commission to allow making calls and browsing the internet while flying in
Indian airspace, once the aircraft reaches an altitude of 3,000 metres.
However, the Govt. and the Telecom Authorities are skeptical since this
requires huge investment to be made by the airlines ultimately resulting in
heavy pricing, much higher than the rates for mobile services. You have been
asked to conduct a research to identify the target customer and understand the
consumer needs towards inflight calls and internet services and their
perspective and opinion towards the prices that they would be willing to pay.
a. Describe the profile of your target customer and discuss the major
sources of secondary data that you would collect to identify him / her? (5
Marks)
b. For the primary data that needs to be collected towards this
research, briefly describe the research methods that you would use (5 Marks)
Course:
Integrated Marketing Communications
1. You are a young entrepreneur and have just opened your own PR agency.
How would you go about acquiring new Clients? (10 Marks)
2. You are the brand manager of an automobile company and your company
is launching a new car. Explain the Integrated Marketing approach you will use
to launch the product?
(10 Marks)
3. Case Study
Singing Marathon by a Cough Syrup Brand
You are Brand Manager for a Cough Syrup brand. You have organised a
Singing marathon at Delhi. The marathon will be a relay with people in groups
of 20 singing non-stop for maximum time. The collection from the marathon will
be donated to support singers from the lower strata of society. You want to
invite people to participate. The Objective is to associate clear throat with
singing.
a. How would you go about identifying target groups? (5 Marks)
b. What would be your PR approach? (5 Marks)
Course: Decision
Analysis and Modeling
1. Comment on the applications of Decision Analysis and Modelling in
Finance, Marketing, and Human Resource Management. (10 Marks)
2. In transportation and transshipment problems, differentiate between
the Least Cost and VAM methods. (10 Marks)
3. A company management and the labour union are negotiating a 5 years
agreement. Each of them has 4 strategies available.
I – Hard Bargaining
II – Logical Bargaining
III – Legalistic Bargaining
IV – Conciliatory Bargaining
The costs to the company are given below:
Union Strategies
Company Strategies
I
II
III
IV
I
20
15
12
35
II
25
14
8
10
III
40
2
10
5
IV
-5
4
11
0
a) What is the optimal strategy adopted by the two sides? (5 Marks)
b) Calculate the value of the game (5 Marks)
Course: Services
Marketing
1. Tour & Travel operators are facing a difficult time maintaining bottom
lines with the hike in diesel & petrol prices. In this scenario, how can a
tour operator (XYZ Travels) segment the market & use a Positioning strategy
to prop its sagging bottom line (10 Marks)
2. Coffee House a coffee bean exporter sensing the high market potential
of coffee bars is planning to launch a coffee bar chain in India called
“Timepass”. It wants to position its coffee bar chain as an up market leisure
hangout for customers. As it lacks knowledge and experience in the coffee retailing
industry, the company is undecided about the design aspects of the coffee bars.
What decisions relating to the elements of physical evidence are to be taken by
Coffee House? (10 Marks)
3. The Banking sector is going through a major transformation and
witnessing robust growth. Automation is the order of the day. In order to
sustain competition and enhance customer experience new initiatives have been
introduced. Technology is the driving force & internet & mobile banking
are the recent trends. You are the chairman of a 30 year old private sector
bank with conservative approach. Employees being from the old school of thought
have resisted the new trends now introduced by most of the banks. Your branches
are majorly located in South India. The bank is faced with a few takeover
threats in the past. The government is insisting merger of the bank for viability
and modernization. Your product portfolio requires a change to attract new customers
and retain the existing ones. The board is expecting from you a thorough overhaul
of the marketing mix.
Questions:-
a. Design an innovative service product offering for your bank. (5
Marks)
b. Evaluate the role and importance of people in a service industry. (5
Marks)
Course: Project
Management
1. You are working for a multi-national bank and are being asked to set
up a Project Management Office (PMO) for the bank. Discuss appropriateness of
each type of PMO for the bank and recommend one of them for the bank. Please
make suitable assumptions but specify them explicitly. (10 Marks)
2. You are involved in a project feasibility study. The project is about
installing additional capacity for manufacturing 100 bicyles per day. As part
of this study, you are asked to do the demand forecasting. Discuss
appropriateness of each type of qualitative forecasting method for your project
and recommend one of them. Please make suitable assumptions but specify them
explicitly. (10 Marks)
3. "This project seems to be a good deal", Mr. Sharma opened
the meeting with this statement. "We invest Rs. 80 lac and can get Rs. 1
Cr in just three years. What more do we need?” Mr. Sharma continued.
"Let's take the opinion of Ms. Roy. She has recently done a course on
project management and can help us from that learning", Mr. Iyer looked at
Ms. Roy, who has just joined the organization couple of months back. As she was
new, she was not sure how things work in this organization. However, since Mr.
Iyer, who is the Head of her business unit, asked her directly, she needed to
speak up. "I will need some facts and figure before making any suggestion.
In particular, I will need to know estimated cash inflows and outflows." "Oh
yes, this project will need Rs. 80 lac up front but will generate Rs. 50 lac
each in second and third year." Mr. Sharma quickly provided the data.
"And we need minimum 12% rate of return!” Mr. Iyer provided additional
data.
a. Which are the methods are available for making such decision? Which
one method would you recommend? Why? (5 Marks)
b. Should Ms. Roy recommend this project? Why or why not? (5 Marks)
Course:
Financial Institutions and Markets
1. Geeta had completed her post graduation in Insurance and had joined
the Insurance Regulatory and Development Authority as the junior manager. On
the first day of the job, her manager wanted her to prepare a report on the
nature of the functions of the IRDA. Help her to prepare the report. (10 Marks)
2. Ajit has recently joined an investment management company and his
profile consisted of capital market instruments. His manager in order to estimate
his understanding of the market, asked him to prepare a report on the role of
the capital market. Suggest relevant points to be included in his report. (10
Marks)
3. Neeta had recently joined a company after completing her graduation
and the company was almost six years old. The company had been doing good in
the recent past and had plans for expansion for which it wanted to raise money
through IPO. Neeta’s manager gave her the task of getting information on the
major stock exchanges of India where the equity can be listed.
a. Collect relevant information about BSE (5 Marks)
b. Collect relevant information about NSE (5 Marks)
GET SOLVED ASSIGNMENTS
YOU
MAY CALL US ON - 7506193173
WHATSAPP
NUMBER- 9967480770
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