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Assignment Applicable for DECEMBER 2018 Examination
Marketing of Financial Services
Q 1) Develop a
Service Marketing Mix (using 8 Ps) for a private Life Insurance company of your
choice.
Q 2) Your client
wants to invest in Mutual Funds that rebalance the portfolio between equity and
debt. Explain how it could be beneficial for your client to invest in such
funds.
Q 3) You are a
Financial Planner. Your client Ashish Shukla aged 23 years has just started his
career with an IT company earning Rs 7 lakhs per year. Ashish requires your
help to make some financial decisions. (You can make any assumptions to further
build up your case.)
a) Ashish wants to
buy a Life Insurance policy. He is confused whether he should buy a ULIP or a
Term Plan. Give justification and reasoning for the option you would suggest to
your client.
b) Ashish wants your
help to maximize his savings and to understand how he can get the maximum
benefit of compounding to grow his investments. Help Ashish develop a
investment plan to meet his life goals.
Corporate Finance
1. ABC Co. sells
10,000 units at a price of Rs. 10 per unit. ABC’s total fixed cost is Rs.
20,000, Interest expense 10,000, and variable cost is Rs. 6 per unit. Find
ABC’s degree of operating leverage, degree of financial leverage and find
degree of total leverage.
ABC’s parent company
has Rs. 2.5 million is assets that are currently financed by 100% equity. Its
EBIT is Rs.600,000 and its tax rate is 30%. If ABC’s parent changes its capital
structure to include 40% debt, what is its ROE before and after the change?
Assume interest rate on debt is 10%. Comment why the ROE increases after adding
debt.
Assuming all other
things remain same, how will the ROE change if interest on debt is suddenly
increased to 20% ? Elaborate on the same
2. Kuber Company has
a target capital structure of 50% debt and 50% equity, with an after tax cost
of debt of 8%. Cost of retained earnings is 14%. Its profit after tax is Rs,
250,000.
Kuber is considering the
following projects to invest in
Project Size of
project IRR of project
Project A 100,000
12.0%
Project B 120,000
11.5%
Project C 120,000
11.0%
Project D 120,000
10.5%
Project E 100,000
10.0%
Find the company’s
weighted average cost of capital.
If the company
accepts all the projects that it could invest in just from its profit after tax
and considering their IRRs, which projects should it take up? Give reason. What
will be its total investment in these projects?
Taking into account
its target capital structure, how much of equity portion should the company
invest in these projects? If the company follows Irrelevance Approach
(Modigliani and Miller) or residual dividend policy, what will be its dividend
payout ratio?
3. Hi-Tech company’s
partial balance sheet for 2 years is given below
Current Assets (Rs.
Lakhs)
Year 2017
Year 2018
Raw materials
20
30
Finished goods
15
15
Receivables
10
30
Other current assets
5
7
Current liabilities
(Rs. Lakhs)
Creditors
25
35
Other current
liabilities
15
20
Due to a new product
launch, Hi-Tech’s sales grew at a faster pace in year 2018. Hi-Tech’s working
capital bank had been assessing its Maximum Permissible Bank Finance (MPBF)
under Method 1 till 2017, but due to a credit squeeze it suddenly changed to
Method 2 in year 2018.
a) What is the change
in net working capital between 2018 and 2017?
b) What is the change
in MPBF limit assigned by the bank from year 2017 to 2018? With this change in
MPBF limit, will the working capital financing from the bank increase or
decrease?
Cost & Management Accounting
Question 1 Amman ,
Namman, Pulkit and Amit started with a fast food restaurant, couples of years
back. This year all the partners of the restaurant are planning to come up with
a chain of restaurant in the city and therefore wants to employ some additional
staff. One of the partner, gives an advertisement for recruitment in the
Newspaper, for the position of Cost Accountant as well as Management
Accountant. However, Mr. Shinde, the HR manager of the restaurant is confused about
difference in the functions performed by the Cost Accountant and Management
Accountant. Discuss how you will convince Mr. Shinde that both the profiles
have certain specific set of functions to be performed, which are different
from each other.
Question 2 Prachi Pvt
Ltd manufactures two types of wooden boxes, using certain common facilities.
The following cost data is presented to you -
Box A Type Box B Type
Units produced 2000 3000 Direct Labour hours per unit 1 2 Machine hours per
unit 5 7 Set up machines 10 15 Orders 10 20 Machine activity expenses Expenses
incurred to set up the machines ||Expenses in relation to the orders received
Rs 500000 Rs50000 Rs 15500
Calculate the
overhead per unit absorbed using the most practical and effective approach,
which gives relevance to the casual relationship of cost drivers to activities.
Also, discuss the approach in detail.
Question 3 A product
‘X’ passes through two processes. The output of Process I becomes the input of
Process II. The quantity of raw material introduced into process I is 20000kgs
@ 20 per Kg. The additional cost incurred and output obtained for one of the
month under review is as under-
Process I Process II
Direct Material 80000 50000 Direct Labour 60000 20000 Production Overhead 24000
11000 Normal Loss 5% 2% Output 18500 18200 Loss resalable as scrap per unit
Rs10 Rs 5
Calculate i. Value of
Abnormal gain/ loss in Process I
ii. Value of Abnormal
gain/ loss in Process II
Financial Institutions and Markets
Q1. ABC Fashion Pvt.
Ltd. is a leading apparel company in India. They want to expand and modernize
their current business model and thus requires additional fund for the
business.
You have been hired
as a Financial consultant to ABC Fashion. As a consultant suggest the various
methods as to how ABC Fashion Pvt. Ltd. can raise funds through primary or
secondary market for their business.
Q2. You are a
financial Advisor in a financial advisory firm. Your client apart from his
existing investments, wants to diversify his portfolio in the mutual funds.
Help your client to know the details about the mutual funds. Discuss the
various characteristics, advantages and the disadvantages of investing in the
Mutual funds.
Q3. Arun has recently
got placed in a public sector bank. His manager asks him to prepare a short
presentation on the following. Help Arun to prepare with his presentation.
A) Enumerate how Cash
Reserve ratio (CRR) is used as a credit control tool by RBI.
B) Also discuss the
contribution of statutory liquidity ratio (SLR) in Lowering Country’s
Inflation.
Industrial Relations & Labour Laws
Q1. ABC is a
manufacturing facility making light bulbs. While the factory is profitable, the
rising component prices are squeezing the margins. The factory employs 200
workers and has a registered Union, representing nearly 70% of the workforce.
The workers in this facility have approached the Union asking them to fight for
higher wages to factor in the rising prices of basic commodities. The union representatives
agreed to take the issue with the management. Detail out the process that the
union should follow to have their demands met.
Q2. You are the
Personnel Manager in the Rabale factory of Gautam and Co. The registered
workers union raised a demand for increase in wages. The management has not
made any effort to meet them. Some of the union members have asked the workers
to go on strike and are gathered outside the gates, shouting anti-management
slogans and requesting other workers to join the strike. The striking workers
have made no attempt to physically stop the other workers from entering the
factory premises. The General Manager in charge of the factory has asked you to
take immediately terminate the picketing workers. Is this termination action
justified? What steps will you take as the Personnel Manager to handle this
issue?
Q3. Company ABC is a
MNC situated in Aurangabad. The factory manufactured luxury vehicles, which
were sold in India and aboard. The political climate in Aurangabad had become
very tense and there were minor agitations by several political parties. The
main area of contention was reservations in colleges and government jobs for
the local community. There was a sudden escalation in tension and a flash
strike was declared in the area. Anticipating trouble, ABC shut down their
factory on the day of the strike. However, vandals attacked the factory and set
fire to some of the buildings and vehicles parked in the factory premises.
After things settled down, the company ordered an investigation. During this,
they found that the vandals were primarily their own workers, both past and
current. Further investigation showed that the workers were unhappy since they
had not seen any increase in their wages over the last 3 years. Any worker who
protested was promptly laid off. The management regularly took on temporary
workers whom they paid nearly half of what they paid their full time workers.
There were limited employment options in the area so the workers were forced to
accept whatever terms the management set.
a. Has the management
followed the principles of healthy industrial relations policy including being
legally compliant?
b. Assume that you
were one of the workers working in this company. What are your views on the
incidents that happened during the political agitation? How should the workers
have handled the grievances?
Manpower Planning Recruitment & Selection
1. Karen joined
Illuminati Magics Ltd. an IT firm as GM –HR. After joining first observation
she made was that employees did not have a role clarity. She allocated several
tasks to her HR team and came to a root cause analysis that the organisation lacked
Job Analysis as a result there was a lot of job and role ambiguity. You are one
of the HR team member and have to recommend the three best methods for the
accumulation of Job Analysis data. Conclude by emphasising the importance of
Job Analysis for Illuminati Magics Ltd.
2. It is said that
for Generation Y or millennials the quality of work life is the most important
aspect. Comment on the above statement by citing example of any organisation
where QWL is integral part of their culture.
3. Life Karma is a
private insurance company which has about 900 insurance agents and 45 Unit
Managers across pan India. 20 insurance agents report to one Unit Manager. The
Learning & Development department wants to equip all of them with the
latest sales as well as negotiation techniques.
a. As a L&D
Manager you have to choose two on the job training programmes for the Insurance
Agents. Conclude by stating reason for selecting these two programmes.
b. Select any one off
the job training programmes for the Unit Manager and also state reasons of
selecting the same.
Insurance and Risk Management
1. Arun is recently
appointment as an underwriter in an insurance firm. His manager asks him to
prepare a short note on the steps he would follow in the process of
underwriting. Help Arun to prepare his notes.
2. The global market
for private health insurance is being disrupted at the same time growing
rapidly. Keeping in view with the current scenario of health insurance in
India. Discuss the future aspects of Health Insurance market in India.
3. Sujit is working
in a private investment firm. Unlike his parents who were in government job and
had retirement benefit, Sujit lacks on that front being in a private firm. Now
he is worried about his retirement years.
a. As an insurance
agent discuss the various Risk which will you consider while planning his retirement
plan.
b. Also explain the
various steps which will be involved in framing the retirement plan.
International Banking & Foreign Exchange Management
1. An exporter in
India had to export goods to Japan. Both the importer and the exporter wanted
to decide the best possible ways to settle a transaction as both the parties
did not wanted to face any risk with regard to delivery or non-payment of
goods. Both parties decided to approach their banks. If you are the manager of
the bank explain the different products and services typically offered by an
international bank in the case of foreign trade.
2. Mr. Mahajan has
his sons as well as many relatives settled in foreign countries, due to which
there used to be frequent transactions in foreign currency. He was also
interested in making investments in the foreign countries. He was not very sure
if he will be eligible to open foreign currency account and also will it be
beneficial for him. He decided to approach his friend who had just retired from
a bank. If you are his friend, help him to find answer to his queries.
3. ABC Ltd was
planning to expand its business in foreign countries. They were considering if
Foreign Currency Convertible Bonds(FCCB) could be a good source of funding.
Neha was asked by her manger to prepare a report on:
a) Various advantages
if the company raises fund through FCCB
b) Various
disadvantages if the company raises fund through FCCB
Compensation and Benefits
Q.1) WISDOM
Technologies, a start up in online retail business, has hired you as a
Compensation Consultant and you are asked to set up the compensation structure
in the organization. Which forms of compensation will be a part of your
compensation structure? Explain these forms too.
Q.2) ENPOWER
Generation, a global Thermal Energy Company, wants to set up its operations in
India. You are hired as a Consultant to provide the company with the crucial
information about the components of pay structure in India. This information
will help the company set up the ideal compensation in India. As a consultant,
give these components to your client.
Q.3) MIRAGE Ltd, a
leading Textiles firm in India, has made following two important decisions
recently Revamp of production technology by importing the latest machinery
Revising pay structure.
In this background,
answer the following questions. a) How would you analyze the jobs after revamp
of technology?
b) What will be the
objectives of job evaluation program to enable the revision of pay structure?
Business Ethics, Governance & Risk
Q1. “Human rights are
based on recognition of the inherent dignity and of the equal and inalienable rights
of all members of the human family is the foundation of freedom, justice and
peace in the world”. Preamble to Universal Declaration of Human Rights.
According to you
which are the five most susceptible areas for potential human rights violations
possible in context of employees within an organization? Elaborate on your
answer with the help of a suitable example.
Q2. “The Geeta
precepts or Dharma or spirituality based values and practices of business
leaders have been shown to positively affect their stakeholder relationships as
well as performance.” Select a known industry leader or entrepreneur who will
help you justify this statement – research and read up about them and describe
one incident/episode/decision from their professional life that showcases or
proves the above statement (DO NOT explain or quote small /personal
conversations or incidents of your immediate boss with you. Select a public
figure known to most people).
Q3. The problem in
Chandrapur of Maharashtra and the surrounding area is that this area, which is
a declared tiger reserve, is now in danger of being taken over by the mining
industry. If the central government awards the licence to the mining industry,
then twenty one coal mines will be setting up shop in this area and Chandrapur
will become a coal city. The forest will turn into a desert and the wild life
will disappear. Somehow we have failed to intelligently sustain and manage the
resources of nature, the primary source of all supply chain.
a. Do you think
environmental sustainability is an ethical principle? Elaborate on any three
issues/principles involved in environmental ethics.
b. How can business
embed environment protection/sustainability within overall business strategy?
Elaborate on any five critical ideas/processes/steps.
Capital Market and Portfolio Management
Question1 Mr.
Lalawani wants to invest in share market. Specifically, he is interested in the
securities of Power Sector. He strongly believes that performance of any entity
is significantly related to the general industry to which the entity belongs
and also to the economic environment.
Discuss the nature
and type of analysis Mr. Lalwani will pursue so as to get the desired outcome.
Question 2
Mr. Anand wants to
determine in which, out of the two securities he should invest in. He already
did the task of forecasting the returns on both of these securities as
mentioned below. You, being the financial research analyst advise him on these
securities.
Security A
Security B
Return probability
Return probability
0.15 0.2 0.12 0.15
0.1 0.05 0.1 0.05
0.12 0.1 0.08 0.45
0.05 0.4 0.09 0.15
0.13 0.25 0.1 0.2
Question 3
Beta of Pragati Ltd
is 1.55. The market rate of return is 15%. The risk free rate of return is 8 %
a. Compute the
expected return based on CAPM, explaining all the components of the CAPM Model
b. Suppose, the risk
premium on the market goes up by 3.5 % points do you think that the expected
return on the stock of the above company will change? Calculate and elaborate.
Organisation Culture
Q.1) MBC Auto
Components Pvt. Ltd has hired you as a consultant to help the organization
identify its culture. After your study you came to conclusion that the organization
has a weak culture. Which could be the possible characteristics of MNC Auto Components
in that case?
Q.2) LMN Strategy
Consultancy is facing a unique problem of lack of consistency in the
organization as far as following a specific cultural pattern is concerned. You
are invited to study and suggest the ways in which the company can sustain the
culture in its organization.
Q.3) VINTAGE Retail
Pvt. Ltd is an online retail brand selling all the range of garments. Recently
they have hired 100 new recruits in various departments of the organization. In
this background answer the following
a) Explain how
stories and rituals can be the ways in which these new recruits can learn the
organizational culture of VINTAGE Retail Pvt. Ltd?
b) Explain how
material symbols and language can be the ways in which these new recruits can
learn the organizational culture of VINTAGE Retail Pvt. Ltd?
Taxation Direct & Indirect
Question 1 Miss
Nihali recently joined Accenture as Head IT. Her CTC amounts to 24 lacs. There
is formal procedure which every company’s accounts department follows while
processing the salaries payment to the employees for any financial year. You
being the accounts manager of the company, discuss on the points to be taken
care of while charging tax under the head income from salary for the employees.
Question 2 Mr.
Abhishek recently passed the MBBS exams and started practicing as a doctor. On
the occasion of his birthday, he received a cash gift worth 51000 from one of
his father’s friend. Further, one of his patients also gifted him a plot of
land, as an appreciation for his personal qualities and dedication towards his
work. Discuss with suitable reasons, whether the receipts are taxable or not
and if yes, then the head of income under which the receipts are taxable.
Question 3 Mr. Arman
has a gross total income of Rs 1350000 for the Assessment year 2018-19. He made
following payments during the year
PPF amount paid (Sum
insured on account of LIC is Rs150000.) 75000 LIC premium paid 30000 Medical
insurance premium for self and wife 10000 Repayment of housing loan to Bank Of
Baroda 125000 Medical premium paid for his mother (aged 85 years) 25000
a. Compute the
eligible amount of deduction under Chapter VI-A for the Assessment Year 2018-19
b. What if, in
addition to this he also contributed in certain work of literacy and earned a
royalty income amounting Rs15 lacs, as a lump sum consideration by authoring
certain books. Compute the additional eligible amount of deduction explaining
the relevant provision.
Strategic Cost Management
Problem 1
Initial Investment:
500,000
Annual savings of:
100,000
Cost of capital: 9%
Find the payback
period and discounted payback period (nearest year is acceptable), which one
will you recommend and justify your recommendation
Round to 3 decimal
places for all calculations. Assume all savings happen at the end of year,
starting from Year 1
Problem 2:
An auto component
manufacturing company is contemplating introducing a new inspection process in
their assembly line to save on rectifying cost. The current production is in
batches, each batch produce 5000 components. The cost of inspection of each
component is Rs 50, the cost of rectifying each defective component is Rs 250.
If a defective component is sent to customer and returned by customer it cost
the company Rs 500. Calculate at what percentage of defective rate it would be
beneficial for the company to adopt the proposal.
Problem 3:
From the following
details calculate and elaborate on:
Sales 150,000
Total Cost 120,000
Fixed Cost 60,000
Profit 30,000
a. P/V ratio
b. Break Even Point
and Margin of Safety
Performance Management System
Q1. Aakash Logistics
Limited is a 5 year old organization with 500 employees and a pan-India presence.
The company has had average profits and is on an ambitious growth path. The
Departmental Heads at Aakash Logistics Limited have often voiced that the performance
management system functions in isolation and is not integrated with other HR
subsystems, particularly with Recruitment & Selection and Training and
Development. You are to guide the HR team with 2 examples on integration of
performance management with Recruitment & Selection and Training and
Development.
Q2. Nisha is the Head
of HR at ‘Gifting Marvels Limited’, an organization which specializes in
personalized and multi-faceted gifting solutions. The company is 2 years old
and has greater business volumes via their electronic portal. Nisha is debating
with her CEO on whether the self-appraisal process is relevant for the company.
Assuming you are Nisha, how would you approach the interaction with the CEO on
self-appraisals.
Q3. You are the HR Manager
in your company and are planning to introduce e-performance management in your
company thereby moving from paper-pencil / manual appraisal process. a) How
will your convince the management on e-performance management system? b) What
steps will you take before introducing e-performance management?
Treasury Management in Banking
Q1. Mr. Sharma has
been newly appointed as a treasurer in an organisation. His Manager asks him to
prepare a short presentation on the various functions which are performed by his
(treasury management) department. Help Mr. Sharma to prepare the presentation
for the same.
Q2. Prudent Liquidity
management is essential to maintain a solvency of a bank. Thus bank’s
regulators such as RBI have specified certain ratio that needs to be kept by
the banks. Discuss the various ratios which helps RBI in maintaining the liquidity
position in a bank.
Q3. You are the
Manager in ABC National Bank Ltd. You are required to take an introductory
session for the new candidates on board on the below:
a. Discuss the
various kinds of risk which a banks are prone to and how these risk impacts
banks.
b. Also enumerate the
different methods adopted by the treasury department to measure the various
types of the risk.
Organisational Theory, Structure and Design
1. Pyramid cements is
a Cement manufacturing firm with a Pan India presence. Started by two friends
in 1974, this company has a market share of around 12 % today and aspires to be
one of the top 6 cement manufacturing and distribution company of India. The management
has been advised that the company needs to move away from the family run nature
to a greater level of professionalism. The promoters have planned to adopt
fully automated systems for business operations, propose change in performance
management systems and are looking at hiring fresh talent from outside. These
changes have created disharmony in the existing set of employees. What kind of
resistance is the management likely to face? What are the various reasons for individual
employees that will lead to resistance in this case? What will be the outcome
of such resistance?
2. Organizations such
as HUL, SAP, Microsoft and many more are committed towards encouraging
diversity in the workforce. What would be some of the factors that they would
consider while promoting diversity? Would you recommend that organizations should
invest in creating diverse workforce? What are the benefits associated with
this decision? Would companies face certain challenges while promoting diversity?
3. As a consultant,
you are approached by an upcoming e-tailer who is into online sale of women
apparel. They want your advice on creating an effective organizational
structure.
A) Explain any 4 main
principles that you will follow while giving your suggestions?
B) How does
departmentalization and span of management affect Organizational Structure?
Strategic HRM
Q 1. How to design an
effective career development system for the middle level managers of a service
organization? Describe in detail the concept of career anchors, career paths
and career planning for the middle level managers of a service organization
with examples.
Q2: Explain how
culture assessment of an organization can be made prior to cross border merger
and acquisitions? Explain the challenges faced by any MNC when it goes for
cross border mergers and acquisitions. Substantiate your answer with examples
from business world. (10 Marks) 3. Case study: Siemens Builds a
Strategy-Oriented HR System Siemens is a 150-year old Company, but its not the
company it was even a few years ago. Until recently, Siemens focused on
producing electrical products. Today the firm has diversified into software,
engineering, and services, and is also global, with over 400,000 employees
working in 190 countries. In other words, Siemens became a world leader by
pursuing a corporate strategy that emphasized diversifying into high-tech
products and services and doing so on a global basis. With a corporate strategy
like that, human resource management plays a big role at Siemens. Sophisticated
engineering services require more focus on employee selection, training and
compensation than in the average firm, and globalization requires delivering
these services globally. Siemens sums up the basic themes of its HR strategy in
several points. These include: 1. A living Company is a learning Company. The
high-tech nature of Siemen’s business means that employees must be able to
learn on a continuing basis. Siemens uses its system of combined classroom and
hands-on apprenticeship training around the world to help facilitate this. It
also offers employees extensive continuing education and management
development. 2. Global teamwork is the key to developing and using all the
potential of the firm’s human resources. Because it is so important for
employees throughout Siemens to feel free to work together and interact,
employees feel they are part of a strong unifying corporate identity. For
example, HR uses cross-border, cross-cultural experienced as prerequisites for
career advances.
3. A climate of
mutual respect is the bias of all relationships – within the Company and with
society. Siemens contends that the wealth of nationalities, cultures,
languages, and outlooks represented by its employees is one of its most
valuable assets. It therefore engages in numerous HR activities aimed at
building openness, transparency, and fairness, and supporting diversity.
Questions a. Advice Siemens on how it should go in drafting a Training and
Development Strategy and show how it should be linked to other HR functional
strategies b. Discuss key HR strategies an organization can formulate and show
how linkages between them influence organizational success in competitive
scenarios
International Business
Q1. ABC
Pharmaceuticals have developed a new composition to fight an epidemic
originating in Alaska. A lot of investment in terms of money, time & manpower
has undergone for this development. What are the various ways through which ABC
Pharmaceuticals can protect itself so that no other company can copy their
product composition?
Q2. XYZ is a
well-known cosmetic brand in India. With the rapid industrialization, the
company wants to expand its business abroad. As a Strategic manager prepare a
report for the board of members citing the various reasons for which the
company should enter into an international market.
Q3. XYZ footwear is a
leading Footwear company in India. They want to expand their operations into
international market. You have being hired as a consultant to XYZ to draft
their strategy for entering into international market.
A) What are the
different strategies you will discuss in front of the board?
B) Also share the
various choices for XYZ footwear to enter an international market
Consumer Behavior
1. BMW, the luxury
German car maker, stands for performance and luxury. The company
has grown its product
line by targeting specific market segments. BMW’s full range of cars includes 1
series, 3 series, 5 series, 6 series, 7 series, X3 SUV, X5 SUV, X6 SUV, Z4 and
M. The 7 series was targeted to a group of consumers who were traditional and
wealthy. They liked to be showy with flamboyant cars. They didn’t like sporty
cars but preferred comfort and luxury, so BMW added electronic features like
window controls, airflow, night vision, etc. The X5 was created to target a
group of customers who weren’t born in wealthy families but had achieved
success recently. They had taken up activities like biking and golf. These
customers needed a bigger car for their active lifestyles and big families.
Discuss on what dimensions (geographic, psychographic, demographic, behavioral)
has BMW segmented and targeted customers for the 7 series and X5 models.
2. You are the
advertising manager for a health food brand. Develop two different ad themes to
appeal the consumer on two different levels in the Maslow’s hierarchy for the
ad campaign.
3. Enumerate the
decision-making process you would go through in the following 2 purchase
scenarios. Classify each of the scenarios into Nominal/Limited/Extended
Decision Making.
a. Buying your first
car with the savings you have accumulated over the last year.
b. Buying a new pair
of running shoes.
HR Audit
Q1. Company XYZ, a
technology start-up has grown rapidly since its inception 4 years ago. While
the company is increasing manpower at the rate of 30% per annum, it is also
losing a lot of key people. You have been appointed as the external HR Auditor
for this company. What is the overall HR audit process you will follow? What is
the specific approach you will take to audit the attrition in the company?
Q2. Company ABC is a
manufacturing company with offices across India. They have well defined HR
policies and an active HR team. They regularly conduct an Employee Satisfaction
Survey to assess the level of employee motivation. Last 3 years has seen the
satisfaction scores go down. One key are of disconnect was found to be the
compensation and benefits area. Your firm has been appointed to Audit the
Compensation and Benefits and suggest appropriate steps.
What steps will you
follow to do a compensation and benefits audit of the company?
Q3. Kapoor & Co
is a family run business, which has been in existence for many years. The MD,
Mr. Kapoor, knew each and every employee in his company and ran the company
like his extended family. He was personally involved in every performance and
increment discussion and would take the final decision for each employee. The
employees were quite happy in this set-up. After a few decades, Mr. Kapoor
decided to retire from the company and put in place a professional management
team to run the company. The new management team has been hired from other
companies and has been given a free hand to run the company. The new CEO has
appointed your firm to audit the Performance Management process.
a. Detail out the
steps by way of a checklist you will follow to assess the HR policies.
b. With the new
management team leading the performance assessments, identify 5 documents that
should form a part of the HR policy manual related to Performance Management
and write 2-3 lines describing the relevance of each document in this context.
Operations Management
1. What is the need
of Total productive maintenance (TPM) in a manufacturing company? Select any
manufacturing company of your choice, and do a detailed study of its TPM
process.
2. Michael Porter in
1985 in his book, "Competitive Advantage: Creating and Sustaining Superior
Performance" proposed three generic strategies of cost leadership,
differentiation, and focus. Select any Indian company and explain how it has
implemented the Porter’s generic strategies.
3. Activity-based
costing (ABC) has helped many companies for decades gain a true understanding
of their costs to produce and distribute products to customers. ABC provides a
precise, accurate view of costs at very granular levels—namely, at the
individual product, service and customer level. Successes during the 1980s in
applying ABC methods to manufacturing prompted an eventual expansion of this
methodology to other key components of the supply chain (e.g., distribution).
Manufacturers such as Proctor & Gamble and Warner-Lambert began using ABC
models to determine their overall costs to serve individual customers (e.g.,
Walmart), and to evaluate the costs of offering different individual services
to customers (e.g., services such as vendor-managed inventory and advanced
shipment notices, or ASNs). (Source: Miller, B. T. The ABCs of Activity-Based
Costing for Logistics.)
a. What is ABC and
how is it different from the traditional costing methods?
b. Using suitable
examples, explain the important factors for selecting the cost drivers in ABC.
Employee Development & Talent Management
1. Companies such as
Accenture, Deloitte, Microsoft heavily invest in to talent management
practices. What according to you is the need to invest in to such practices? If
you are the talent management expert what steps will you consider while
developing talent management practices for an IT company?
2. Strive Mutual
Funds is planning to have a series of trainings for their customer service
executives. These employees have to deal with client queries and update the
transactions of customers in their online accounts. Customer satisfaction
scores have been dipping down. There is also a crunch of work-force. Prateek,
the HR head has to consider various on-the job techniques that can be utilized
for the work-force. Discuss any 4 on-the job techniques that can be considered
for the executives.
3. Santosh, the Head
HR, ATR group is a worried man. The climate survey conducted has indicated that
employee morals are lower than the previous year’s record. There have been a
number of exits at the top level. Attrition has also been on the rise. The
20-year-old organization seems to have lost its appeal to the millennial
employees.
A. Santosh needs to
device a robust employee retention plan. Suggest some strategies that he may
adopt
B. “Millennials work
to live and not live to work”. Explain this statement with respect to work-life
strategies undertaken by organizations world-wide.
International HR Practices
Q.1) ABC Corporation
is leading FMCG company in India. They are about to set up its first unit in
South Africa. The company has decided to send 50 employees of Indian unit on an
international assignment. You are given a task of designing training program
for these expatriates. For designing the training program, you need to identify
the job related factors on which training should be provided. Identify and
explain these job related factors.
Q.2) Starfox Ltd is
new publishing house in India. The company is planning to expand its activities
in Europe. The company needs your assistance in designing the compensation program
for its employees in Europe. The company has asked you to identify the internal
factors that may affect the compensation of employees in Europe. Identify those
factors.
Q.3) TVM Motors has
started its automobile manufacturing plant in Indonesia. The company has
decided to keep employee relations as one of the top priority in Indonesian plant.
For this you are hired as a consultant. In this background, answer the
following:
a) Help the company
identify four issues in international employee relations.
b) Discuss the
importance of unions in international relations with the company.
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