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Assignment Applicable for DECEMBER 2018 Examination
SEMESTER 2
Course: Marketing Management
1. Mr. Hari has
joined as a marketing head in a startup that deals with online sale of
Groceries. The online store is named as www.baniyakidukaan.com. The store will
start its operation in 4 cities namely Mumbai, Pune, Delhi and Bangalore. The
company faces tough competition from various online stores. The company’s major
focus is to make the items available at lowest possible price. You have been
asked to prepare the 7P’s of marketing mix for the online store.
2. M/s Kids
Corporation is planning to launch its own brand of Dolls across India. The doll
will be named Senorita and it will be available in the price range of 600/- to
1400/- Rupees. The doll will be available in major types of profession like
Doctor, Lawyer, Teacher, etc. so that it can even inspire girls to go for these
careers in future. Design the Segmentation, Targeting and Positioning strategy
for Senorita.
3. M/s Joy
Corporation wants to enter into the production, marketing and distribution of
Mobile Phones. The company is a market leader in Washing Machines and
Refrigerators. The company wants to penetrate into the ever increasing Mobile
Market. It plans to sell mid-range mobile phones where the major competitors
are Oppo, Vivo and Xiaomi.
a. Explain various
steps involved in the new product development of Joy Mobile Phones.
b. Explain various
marketing strategies that Joy mobile phones should undertake during the time of
launch i.e. introduction phase of Joy Mobile Phones.
Course: Business Statistics
Assets Expense Ratio
Return 2006 3-Year Return 5-Year Return
904.8 1.51 4.6 10.7
8.1
675.9 1.28 8.5 11.9
7.3
909.7 0.80 13.1 10.4
6.3
52.2 1.50 11.6 10.3
6.4
8411.5 0.63 10.9 12.4
8.0
282.3 1.22 7.1 10.2
8.0
9870.7 0.86 12.3 15.0
7.7
424.8 1.13 12.3 11.0
6.2
15422.9 0.72 14.0
10.2 6.2
497.9 1.36 8.6 12.0
7.3
547.3 1.09 7.5 12.8
7.2
5527.1 0.41 11.2 10.2
6.5
22592.9 0.46 12.3
13.0 8.4
240.8 1.42 4.4 10.3
6.6
2403.4 0.93 8.0 10.1
4.3
233.3 1.33 6.5 9.4
5.4
71.2 0.15 15.4 6.6
5.0
506.9 1.15 11.2 9.3
4.5
221.6 1.12 13.2 8.9
4.7
434.9 1.19 14.2 12.3
7.1
7834.2 0.56 13.7 9.6
5.5
152.1 1.34 12.4 9.6
4.6
815.4 0.73 13.0 8.9
4.5
85.7 0.45 13.2 9.6
4.0
166.1 1.41 3.3 7.8
5.3
47.2 0.74 8.1 10.8
5.7
6955.2 0.87 7.8 10.7
5.8
135.4 1.25 14.6 8.2
5.8
142.0 1.18 9.2 9.7
5.6
601.8 1.00 9.7 7.9
3.8
1. For the data on 31
mutual funds given above, conduct the following analysis:
i. Determine the
measures of central tendency and of dispersion for the five variables.
ii. Provide the
five-number summary i.e. the minimum, 1st quartile, median, 3rd quartile and
maximum value for asset size.
Interpret the above
results and comment on how the data is distributed.
2. For the same data
on mutual funds given above:
i. Is there a strong
association between asset size and expense ratio?
ii. Create a
scatterplot diagram depicting the association between the two variables.
iii. Using the
regression equation, predict the 5-year return of a fund whose 3-year return
was 8%.
3. Assume there are
400 athletes in a training camp, who are required to attend the morning drill
starting at 4 am. The attendance in morning drills is 70%, i.e. on an average,
280 athletes are present. Fifty new athletes are admitted in this batch.
a. What is the
probability of attendance being at least 70% among the new athletes, thus
ensuring the overall attendance does not fall below 70%?
b. The training coach
thinks that this probability will increase, if the new batch size is 40 instead
of 50 students. Is he right in assuming so?
Course: Business Law
1. What is the
difference between valid, void or voidable contract. Please explain the
instances when a contract becomes valid, void or voidable contract.
2. Please give at
least two (2) real life examples on how the recent amendments in Companies Act,
2013 has brought about sweeping changes in corporate scenario of India.
3. Arun and Smitha
are good friends since a long time. Smitha is in need of a house loan with a
bank and Arun has agreed to be a be a co-applicant cum “guarantor” to help Smitha
secure the house loan. Smitha after taking possession of the Flat started
defaulting payments of the house loan and absconded. In light of the above
instance, you are called to advise the bank on the following queries:
a. What is the
contract between Arun, Smitha and the bank termed as? Identify Arun, Smitha and
the bank according to their roles in such contract? (5 Marks)
b. Does the bank have
any right against Arun? If yes please explain in detail? If, Arun voluntarily
offers to pay the loan to the Bank, what are his rights? Please explain in
detail?
Course: Essentials of HRM
1. Sanskruti Ltd. is
an apparel manufacturing company. Lately it was observed that the absenteeism
as well as the employee turnover has increased tremendously. An external
consulting firm was roped to understand the entire concern. The report presented
by the consulting firm specified that the workers are dissatisfied with their job
roles as well as they find no career planning and progression which is
affecting the overall organisational productivity. Discuss the objectives as
well as merits of career planning which can be included to make the employees
happy and satisfied in Sanskruti Ltd.
2. Kadambari
Enterprises, which is a family managed business in the area of food
manufacturing (Indian Snacks) has grown over the years. The business turnover
has now become 500 crore. The organisation never had a concept of performance
appraisal, the employees were given raise based on their seniority and
relationship with the management. Sneha the new heir of Kadambari Enterprises
wants to change the entire outlook and bring in the latest Performance
Management System to bring parity and justice for the employees. You have been
selected as the head HR and have been asked to present the benefits of
appraisal and best PMS for Kadambari Enterprise.
3. Sameera is a fresh
MBA graduate and has joined as a Trainee- Talent Management in Fresoc Ltd. It
is her first week at work and she is all geared up for some great learning. To
her disappointment she is just handed over some brochures to read. After a
fortnight she is assigned some task to work on. Sameera is really confused as
she does not have any job clarity and work is being assigned to her randomly.
The entire month after joining Fresoc Ltd has been a very demotivating as an
outcome she resigned from her services.
a. Do you think that
the induction of Sameera was wrong? Justify your answer
b. What could have
been an ideal situation where young talent like Sameera would have been
retained?
Course: Financial Accounting and Analysis
Question 1 You
visited Subway that’s the fast food restaurant to purchase a Combo worth Rs
499. The restaurant paid for the raw material and utilities amounting Rs105 for
each sale. In addition to that, the restaurant also paid for certain expenses
in cash in total Rs 50 per sale.
Discuss how these
financial transactions will be recorded by way of journal entry, and also,
discuss the various stages of the whole accounting process.
Question 2 The
Companies Act 1956 was the first Act which governs the various Companies
registered in India. However, in the year 2013, the Act was amended
holistically to bring more transparency in terms of accountability, presentation
and disclosure aspects in relation to various financial information of a
company. However one of your friend is of the opinion that there is only one
difference between the two Act , that is , the presentation of financial
statements , previously it was governed by Schedule VI and now Schedule III
governs it. Now, you are assigned with the task of convincing your friend that
there is a huge difference between the two Acts, by briefing him on atleast
five other points of differences between the two.
Question 3 The
following information pertains to the Income statement of Beta Ltd.
revenue generated
from sales 1258000
closing stock 102500
profit on sale of
securities 25540
Opening stock 50000
purchase of raw
material 500000
direct expenses 150000
manufacturing
expenses 67550
administrative
expenses 68420
depreciation 15840
preliminary expenses
written off 4700
selling and
distribution expenses 45000
loss on sale of
machinery 15000
interest on loan 46510
Taxes paid 25500
Earnings Before
Interest & Taxes (EBIT) ?
a. Redraft the
information in the vertical form of Income statement and also, calculate
Earnings After Taxes (EAT )
b. Calculate the
gross profit ratio and operating profit ratio. Discuss, how they differ from
each other?
Course: Strategic Management
1. One of IKEA’s key
competitors ASDA wants to enter into India into the furniture product category.
Conduct a PESTLE analysis for ASDA in India & suggest whether ASDA should
enter India or otherwise.
2. You have been
appointed as a Strategy Consultant to the Burj Al Arab brand wanting to enter
India. Which one of Porter’s Generic Strategies would you choose to be
operational in India & explain the reasons in detail behind your choice of
strategy? Once the strategy has been chosen, explain the categories of
customers you would target?
3. You are the
Chairman of General Motors in the US. Your Indian subsidiary GM India has been
fast losing market share to Competitor brands which now account for over 90% of
the market share.
a. What turnaround
strategies can you suggest to arrest the decline of revenues & profitability
of your company?
b. In your opinion,
would it be considered appropriate to pursue a Combination Strategy? State your
response with appropriate justifications & reasons.
GET SOLVED ASSIGNMENTS AT NOMINAL COST
YOU
MAY CALL US ON - 7506193173
WHATSAPP
NUMBER- 9967480770
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