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1 INTERNAL ASSIGNMENT APPLICABLE FOR APRIL 2019 EXAMINATION
Business Economics
1. What are the
important characteristics of an indifference curve. Suppose a consumer’s
disposable income is Rs. 5,000/- per week and she has a choice of spending the
income on concerts and meals. Assume meal is available for Rs.250/- each and
concerts are available for Rs.500/- each. Prepare a table of possible combinations
of meals and concerts that could be bought with the income. What is your
observation about the values in the table?
2. Find below the
data for price elasticity and income elasticity of demand for 5 different
commodities. Interpret the values in the table in the light of Whether the
demand is elastic or inelastic for each of the commodities and why What do
you mean by negative income elastic demand in case of commodity 3 Give
example for each type of commodity.
Commodity Price
Elasticity of demand Income elasticity of demand 1 -0.3 +0.6 2 -1.45 +5.60 3
-5.09 -1.67 4 -0.7 +0.8 5 1.0 +1.0
3 a) “Different
prices can be charged by the producer in the different market segments to
maximize revenue.” Explain the statement by taking a case of aviation industry.
3 b) What do you mean
by price rigidity? Which type of market structure is characterized by the price
rigidity? Explain your views taking an example of industry facing the problem
of price rigidity.
Corporate Social Responsibility
Q1. Choose any ONE
listed company from NSE top 500 and go through its CSR policy as well as its
CSR Report (found in annual report under Director’s report) for 2015-16 or
2016-17, and answer the following;
a. Choose any TWO
projects/initiatives reported by the company and explain how they are connected
to the CSR policy of the company
b. Analyse and
explain the impact/s and/or outcome/s of the chosen projects using the
qualitative as well as quantitative information reported. You can also include
data/ information about these projects/initiatives from the company’s website.
Q2. Go through the
Sustainability Report of any ONE company of your choice or your competitor and
identify ONE energy saving/ managing initiative OR ONE water saving/managing
initiative that impresses you. Analyze and explain the initiative’s qualitative
and quantitative data in the form of a case, such that it showcases all the
benefits, financial and non financial that accrue to the company. (DO NOT
repeat the same company or the same initiative as in Ans1)
Q3. With the
introduction of the Companies Act 2012, spending 2% of net profit on CSR has
become conditionally applicable to listed and non listed companies as per the
provision laid out under section 135.
3.1 As the new CSR
Head, explain what according to you are the five challenges that you will have
to address now that the CSR policy has been drafted and projects/ initiatives
worth 2 % of net profit finalized by the CSR Committee of the Board?
3.2 Suggest viable
and practical solutions to two of these challenges that you will present to the
CSR Committee of the Board.
Organisational Behaviour
1. Explain, discuss
and compare the Hofstede Cultural dimensions between any one Asian country and One
European Country.
2. Monika works with
Bing & Geller Enterprise which is a media house. The organisation has
beautiful workplace with all the amenities. The salaries are disbursed on time,
employees are able to maintain a good work life balance. But the employees are
not very satisfied and motivated. Ashita being new HR manager runs an employee
satisfaction survey through which she realised that even though such nice
amenities are provided employees are not happy as they did not find their jobs
meaningful and challenging. They also pointed that there was no recognition, no
bonus etc. Relate this case scenario with Herzberg’s two factor theory and
discuss the same. Conclude by giving some suggestions to Ashita which are
realistic and can be implemented.
3. Leadership is an
essence of any organisation. It can break or make an organisation. Keeping this
statement in mind. Discuss
a. A Resonant leader
of your choice (not the one in your textbook) and discuss his qualities and how
those (qualities) helped to build the organisation.
b. A Transactional
leader of your choice (not the one in your textbook) and discuss whether this
style of leadership according to you is suitable or not.
Business Communication & Etiquette
1. In your opinion,
which part of a presentation is most important and why? What steps do you take
to ensure you truly make a mark when you present to an audience?
2. From your
experience and of those around you, share how lack of trust, message complexity
and difference in status impacts business communication.
3. In Crystal Corp.,
managers are groomed to be leaders. The organization believes in investing in
their own people instead of hiring externally. In the last appraisal cycle,
Preeti and Saksham were promoted as leaders of their practices. Saksham is a
people’s person while Preeti has a task oriented approach.
a. As far as internal
organizational communication is concerned, which one do you think Preeti will
practice – upward or downward and why?
b. What would Saksham
prefer given his leadership style? What are the disadvantages of being a
people-oriented leader?
Management Theory and Practice
Case:
M/s TrackUs Courier
is a well-established courier company in India. The company has been doing
exceptionally well after the emergence of online business. Small and Mid-Sized
organisation prefer TrackUs as their services are available at lower cost. The
company follows traditional practices for all its operation. There are no computerised
system to track the packages, billing, petty cash, financial statements, etc.
Every process has to go through multiple steps to implement a single decision.
The company has rigid manual processes for completing any work.
The company was able
to handle limited customers with the traditional processes but with the ever
increasing customer base there is need to redesign the system. The company
needs to get the best infrastructure and information system which can handle
the large customer base. The directors feel there is no need to spend on the IT
systems. Also, the employees might feel insecure with the new technology and
systems. The directors are not sure whether they will be able to handle the new
technology. They have made a note of all the concerns and now they have hired
you as a consultant to advise them on various matters.
1. Suggest TrackUs
Courier any seven Henry Fayols principle with reasons so that the same can
applied in the organisation to improve the effectiveness.
2. Advise the company
any five latest technology that can be implemented in the organisation to
improve the overall process.
3. a) What are the
various resistance that an employee can show during the change process in
TrackUs Courier?
3. b) Advise the
directors with detail explanation any two leadership styles that would be feasible
for TrackUs courier.
Information Systems for Managers
1. Customers show
interest towards a specific brand, depending on the experience offered by the
brand. However, sometimes, the brands fail to meet the customer expectations.
Thus, most companies have made improving customer experience their top
priority. They are currently relying on using data to understand their
customers. It is imperative for brands to rapidly translate their customer
insights into actions, lest they lose the business opportunity. How are
retailers capitalizing on user’s data and using data analytics to improve their
retail experience in store?
2. The healthcare industry
is the furthest along in cloud adoption, compared to the financial services
industry and the energy and utilities industry. You are invited by a private
hospital to advise them on deployment of cloud. The hospital is very keen to
reduce total cost of ownership, increase scalability and provide better
collaboration to all the stakeholders. From that perspective, it is evaluating
the use of cloud and the right choice for the deployment model. You are
required to provide a brief report explaining pros and cons of each cloud
deployment model for adopting cloud for its operations.
3. Mounting
digitization and connectivity have led to a rise in cybercrime. With employees
often plugged into insecure Wi-Fi networks and using their own devices,
business data is increasingly vulnerable. As cyber-attacks become more
sophisticated, data breaches are growing in size and frequency. The Center for
Strategic and International Studies (CSIS) estimates that digital crime and
intellectual property (IP) theft currently cost between US$375b and US$575b per
year — eclipsing the annual GDP of most nations. Although a portion of cyber
threats come from “hacktivistis”, the most concerning threat for financial
institutions is from organised cybercrime. Banks must consider their options
and opportunities now. You have recently been appointed as the Chief Security
Officer (CSO) at a private bank.
a. What measures will
you take to ensure the security of the systems at the bank is not compromised?
b. How would you
educate your customers to prevent them from being a victim to cybercrime?
SEMESTER
2 INTERNAL ASSIGNMENT APPLICABLE FOR APRIL 2019 EXAMINATION
Business Law
1. Explain the
difference between (i) express conditions and warranties; and (ii) implied
conditions and warranties. List out, with distinct examples, the different
implied conditions and warranties contained under Sales of Goods Act, 1930.
2. List at least 2
(two) cases that have been decided by Competition Commission of India that has
led to ensure that any adverse appreciable effects on competition or abuse of
dominant position has been contained by Competition Commission of India.
3. Arunima, Nishita,
Shanaya and Komal are homemakers who decided to run a business of a homemade
tiffin service in the city of Nagpur. The business has grown exponentially and
there is a need to expand the business, which requires an investor. They have
approached various venture capitalists who have advised them that they should
first get their entity registered. Post registration of entity the venture
capitalist may look at investing or buying a stake in the business. Hence, they
have approached you for some advice:
a) Can you explain
the different forms of business entities prevalent in India?
b) After going
through different types of business, they have taken a special interest in
partnership firm with limited liability. Can you advise them in detail on what
is partnership firm with limited liability, formation and rights and
liabilities of such partner?
Strategic Management
1. China’s largest
commercial vehicle firm Beiqi Foton wishes to enter India’s Automotive market.
Conduct a PESTLE analysis for Beiqi in India & suggest whether Beiqi should
enter India or otherwise.
2. You have been
appointed as a Strategy Consultant to Dolce & Gabbana Italian brand wanting
to enter India. Which one of Porter’s Generic Strategies would you choose to be
operational in India & explain the reasons in detail behind your choice of
strategy? Once the strategy has been chosen, explain the categories of customers
you would target?
3. You are the
Chairman of Nissan Motors in Japan. Your Indian subsidiary Nissan India has
managed to gain only 1.9% of the market share so far & Competitor brands
such as Maruti & Hyundai account for 50% & 17% of the market shares
respectively.
a. What turnaround
strategies can you suggest to arrest the decline of revenues & profitability
of your company?
b. In your opinion,
would it be considered appropriate to pursue a Combination Strategy? State your
response with appropriate justifications & reasons.
Essentials of HRM
1. Mahadev &
Mahadev is a tourism and luxury travel company owned by Mr. Gajaraj Mahadev.
His son Karan completed his tourism management course and joined the family
business. After six months of joining the organization, he realised that there
are gaps in the HR processes. Karan discussed the same with the HR Head, which
he refused to accept. Karan is now sure that there are plethora of loopholes in
the HR system. He now wants to conduct a HR audit which has never been a
practice before. He needs to convince his father for the same. How can Karan
justify the need, objectives and importance of HR audit to Mr. Gajaraj?
2. Take any two E
commerce sites and discuss their training and development methodology?
3. Sanjay works as a
Product Manager in Green Pvt Ltd. which is a FMCG company. From the past five
years he has been a consistent performer and has always got a good increment.
Even though he earns really good but there hasn’t been much progress as far as
his career is concerned. He is still holding the same designation since the
time he joined the organisation. This has deeply impacted Sanjay’s morale which
could be seen in his aggression towards his peers. You are an external
consultant hired for organisational development. After observing the
organisation and its employees for eight months you interpreted that it is not
only with Sanjay but widely all employees are very dissatisfied the way their
career is progressing. Based on the above scenario:
a. What is missing in
Green Pvt. Ltd. and why Sanjay and other employees are so dissatisfied? Discuss
with a proper rationale.
b. As a Consultant
device a solution for Green Pvt. Ltd and chalk out a proper career planning
method.
Marketing Management
Case
“Swaad” is a regional
brand for pickles and spices. The demand for the brand has been growing. The
pickles are made by traditional practices. The company has hired only females
to make good quality pickles. The pickles and spices are made using natural
ingredients. The packaging is done in a traditional jar which can increase the
shelf life of the product. The pricing of the product is higher than other
existing competitor’s brand. The biggest marketing communication for them is
Word of Mouth because of which “Swaad” is very popular in the regional market.
The company understands that there is a huge potential for the brand to
establish itself in the national market.
The company is
planning to grow its business across the country and they hire you as a
Marketing Manager. They want you to develop the business and advise them on
various issues.
1. Study various
elements of micro and macro environment for Indian Market and suggest whether
the company should expand its business.
2. Explain various
ways to promote the Brand “Swaad”.
3. a) Explain the
buyer decision making process for pickles.
3. b) Suggest the
psychographic and behavioural segmentation for the Brand “Swaad”
Financial Accounting & Analysis
Question 1 One of
your colleague is going to make a presentation in the sales meeting. However,
he finds difficult to understand the difference between gross profit, operating
profit and net profit. Explain these terms to your colleague by discussing how
these are calculated and highlighting the relevant points.
Question 2 The
provisions of AS-3 provide two methods for preparing the cash flow statement.
Discuss how the manner of computation of cash flow from operating activities
under direct method and under indirect method differs from each other.
Question 3 On April
1st 2016 your company purchased an asset at a cost of 7 lacs and incurred
Rs50000 on installation. The machinery being depreciated on WDV method every
year. On March 31st 2019 , the machinery was sold for Rs4.5 lacs.
a) Pass relevant
journal entries to recognize the profit or loss and sale of asset
b) Calculate the
profit or loss on disposal, Calculate Closing book value and depreciation for
the years 2016-19
Business Statistics
Question 1. Consider
the following data of 26 restaurants serving in Mumbai.
Restaurant Location
Area (square feet) Number of items in menu Sales in crores A Busy
2500
35
4.1 B Less busy
50
45
5.1 C Busy
450
36
4.3 D Less busy
700
45
4.9 E Busy
700
40
4.7 F Less busy
400
25
2.6 G Busy
800
50
5.2 H Less busy
300
20
2.2 I Less busy
350
34
3.8 J Busy
700
42
4.1 K Busy
450
34
3.9 L Less busy
200
12
1.6 M Busy
500
30
2.7 N Less busy
400
37
3.9 O Busy
500
35
3.1 P Less busy
600
32
3 Q Busy
800
45
4.9 R Less busy
400
35
3.8 S Busy
650
40
4 T Less busy
400
25
2.3 U Less busy
900
52
5.1 V Busy
500
42
4.2 W Busy
350
40
4.1 X Less busy
300
25
2.2 Y Busy
700
30
3 Z Less busy
300
20
2.1
Is the Location
variable - a nominal, an ordinal, an interval or a ratio variable? How can we
code it so that we can use it in analysis (hint: binary)?
Which of the
variables are determining Sales based on the above data? Take p < 0.05 for
interpreting your multiple regression. You can use output from Ms-Excel or
other software, but you are required to interpret it. Is your regression model
statistically significant? How is Adjusted R2 different from R2? Suppose, you
want to open a new restaurant. Given that this new restaurant of 1000 square
feet will be located in a busy location and will have 40 items in its menu -
what would be the predicted sales?
Question 2. Based on
the data in question 1 above, suppose that in order to plan the area (square
feet) of your new restaurant, you want to consider information about the area
(square feet) of existing restaurants. What is more appropriate in this case –
mean, median or mode? Calculate them and explain. What do you know about the
symmetry of the distribution of the Number of Items in Menu? As an investor you
do not want much variability in Sales. Calculate standard deviation and
inter-quartile-range of Sales and comment when they are useful as measures.
What values (maximum, minimum) of Sales lie within two standard deviations,
assuming normal distribution?
Question 3 Suppose
you are a consultant hired to help NMIMS in understanding student perception of
quality of study materials and student assessment process at NMIMS.
a. What are the types
of random sample survey, in general? What sampling method would you recommend
in this case for your study and why?
b. Consider the
scores from a multiple-choice test from a question bank (random), used for
student assessment. Explain Central Limit Theorem and its applicability to this
case.
GET SOLVED ASSIGNMENTS AT NOMINAL COST
YOU
MAY CALL US ON - 7506193173
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NUMBER- 9967480770
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