GET SOLVED ASSIGNMENTS AT NOMINAL COST
YOU
MAY CALL US ON - 7506193173
WHATSAPP
NUMBER- 9967480770
INTERNAL
ASSIGNMENT APPLICABLE FOR APRIL 2019 EXAMINATION
Financial Institutions and Markets
1. XYZ Private
limited wants to expand its business. Therefore, they are in immediate needs
for short term funding. As a finance manager you are required to present all
the possible options of raising short term funds for the organisation.
2. You have been
recently appointed as an insurance agent in an XYZ insurance pvt Limited. Your
reporting manager ask you to prepare a presentation on the two broad category
of Insurance industry. Help him with his presentation.
3. You are a
financial advisor in an investment firm. Mr. Nair wants to invest in the
derivative market but he does not have any idea about it. Hence he approaches
you inquiring the concept of “options” which are available in the market.
a. Help Mr Nair with
the basic concept on options and how it will help Mr. Nair in diversifying his
portfolio.
b. Also explain him
the basic hedging techniques which are available in the market
Project Management
Q 1. You are working
for a small but growing construction company as a Project Manager. Your CEO has
asked you to evaluate few project management software tools and select one of
them for the company. Make a comparative evaluation of three software project management
tools of your choice and justify selection of one of them. Please make suitable
assumptions but specify them explicitly.
Q 2. You are involved
in a project that has got nine activities – A1 to A9. The project start date is
1st April and estimated end date is 8th July. The project review date is 1st
June. Please draw the Gantt chart as it would look on 1st June. Also comment on
how Gantt charts help in scheduling and monitoring the project.
Q 3. "I am lost!
How can I know how much time this Turnaround Time (TAT) improvement project
will take? I can’t do crystal gazing!” Ninad got so frustrated when he was
asked by his boss to start working on a project to improve Turn Around Time
(TAT) for support queries. “Don’t worry. I suggest meet Vandana ma’am. She
knows how to manage projects and she is very helpful”, Nupur, his colleague
tried to calm Ninad down as they were speaking at lunch table. “That seems to
be a good idea. I have never spoken with Vandana ma’am but I know she is too
good and helpful. Let me contact her immediately after lunch.” Ninad seemed to
have got relaxed with this idea.
a. Which are the
methods that Vandana ma’am would suggest to Ninad for performing project
planning estimation? Which one she would recommend for the TAT improvement
project?
b. Which are the
estimation tools that Vandana ma’am would suggest to Ninad? Which one would she
recommend for the TAT improvement project?
Organizational Theory, Structure and Design
1. As the HR head of
a Start-up Go-Tech, you have been asked to create an Organizational Structure.
Which factors would you consider while developing the structure. Explain the
elements to be considered while finalizing the structure.
2. Royal Paints has
been going through a tough business cycle. Competition is intense and market
conditions unpredictable. Top management requires to do a detailed external
environment analysis for effective planning. Suggest some techniques that can
be considered for this exercise.
3. Rita and Rohan
both work for a software development company. Rita, a project team member,
along with her boss had interviewed Rohan, but strongly opposed hiring him for
the project because she thought he was not competent to do the job. Seven
months after Rohan was hired, the manager left and recommended that Rohan and
Rita serve as joint project leaders. Rita agreed reluctantly. Within a month
Rita was angry because Rohan was representing himself to others as the leader
of the entire project and giving the impression that Rita was working for him.
Rita said: " Rohan called a meeting of the project team without even
consulting me about the time or content. At the meeting, Rohan reviewed
everyone's duties line by line, including mine, treating me as just another team
member working for him. Rohan retorted, "Rita is all hung up with feelings
of power and titles. She is too sensitive about everything. I call a meeting
and right away she thinks I'm trying to run everything. Rita has other things
to do, other projects to run, so she doesn't pay too much attention to this
one. She mostly let things slide. But when I take the initiative to set up a
meeting, she starts jumping up and down about how I am trying to make her work
for me."
Rohan and Rita seem
to have several conflicts occurring simultaneously. Keeping the conflict
process model in mind,
a. Explain the nature
of conflict.
b. How will the
conflict get resolved?
Business Ethics, Governance & Risk
1. As department
manager, you are tasked with hosting an informal celebration in the office. The
food budget is Rs. 20,000. Your next-door neighbor, Rhea Sharma, has just
started her own catering business and asks to supply the food for your
company’s celebration. Since she is just starting out, she'll do it at cost and
provide extra items at no charge. Is there a conflict of interest here? What
points might you want / need to consider while preparing to discuss her
proposal with the department head?
2. You have studied
Business Ethics as a structured subject for the first time. Has it influenced
your perception and understanding of the process of doing business, how? List 3
ways in which you see it helping you in your day-to-day business
decision-making process, irrespective of your function and designation.
3A. It has become quite
common to market/target products and services to children in certain
advertising campaigns, be it consumer durables or food or FMCG products. Is it
ethical to market to children? Justify your answer giving valid reasons.
3B. Pick a current
popular advertisement from a national TV channel and critically analyze as to
what negative social / ethical messages it is conveying/re-enforcing and what
can be changed in the advertisement to convey a positive social/ethical value
of the product /service being marketed.
Services Marketing
Q.1 SVC Telecom Ltd
is a market leader in basic telephone services. It was rated as the best
service provider by a leading business magazine. It is now planning to enter
the highly competitive mobile services market on a national scale. What are
various options that SVC has regarding the positioning of its new mobile
services?
Q.2 Medicare
Hospitals, a multi-specialty hospital chain, has branches in all the four metro
cities. As part of the exercise to improve the customer service at the
hospital, it wants to analyze the adequate service expectations & the
factors that affect the adequate service expectations of the customers. What
are the possible factors that affect the adequate service expectations in the
context of healthcare services?
Q.3 Read the
following case & answer the questions:
Banking sector is
going through a major transformation and witnessing robust growth. Automation
is the order of the day. In order to sustain competition & enhance customer
experience new initiatives have been introduced. Technology is the driving
force and internet and mobile banking are the recent trends.
You are the chairman
of a 30 year old private sector bank with conservatives approach. Employees
being from the old school of thought have resisted the new trends now
introduced by most of the banks.
Your branches are
majorly located in South India. The bank is faced with a few Takeover threats
in the past. The government is insisting merger of the bank for viability &
modernization. Your product portfolio requires a change to attract new
customers and retain the existing ones. The board is expecting from you a
thorough overhaul of the marketing mix.
Questions:
(1) Design the
service product offering for your bank
(2) Evaluate the role
and importance of people in a service industry.
Marketing Research
Q1. Consider the
following four research studies:
i) An opinion poll is
conducted to understand who is likely to be the future PM of India in the
upcoming elections in 2019. A sample of 10,000 people is uniformly split across
six metro cities and all age and income groups
ii) A survey is
conducted among the people on the streets in Delhi NCR to understand what do
they think of the government initiatives against air pollution
iii) A survey needs
to be conducted among the Principals of International schools on the scope of
IB curriculum in India. Since a list of all Principals is unavailable, the
researcher will start with any one Principal and ask him / her to refer to
another Principal and the referral shall go on.
iv) The HRD Ministry
is conducting a feedback survey among the students of various colleges of Delhi
University. Instead of approaching few students from each of the colleges, it
has been decided to take a sample of Class Representatives and Members of
various clubs, committees and societies.
State the sampling
method used in each of the above researches and support your answer with a
justification.
Q2. Despite some of
the leading Indian cities being on top of the charts of the World’s most
polluted cities, ironically, Indians are still skeptical about the use of air
purifiers for home use. More than half of the purchases are by institutional
buyers such as hotels, large companies, government institutions etc. Despite
many major cities such as Mumbai, Bengaluru and Kolkata oining Delhi NCR in
facing worsening air quality each year; air purifiers are still hyped up in
India. Marketers such as Eureka Forbes, Kent RO Systems, HiCare Services,
Philips and LG, are unable to decode the Indian consumer’s mindset and psyche
behind this phenomenon.
To address this
concern, the air purifier marketers want to conduct a consumer research to
understand the consumer perception and psyche around the usage of air
purifiers. State the research objective(s) and propose a detailed research
design describing the sources of data, research method, target respondent,
sample selection method, data collection method.
Q3. Brick and Mortar
stores selling consumer electronics are staring at their worst possible Diwali
in five years. Low footfalls are being accounted to the consumer expectations
of huge discounts on online stores. Despite promotional schemes and discounts
being offered by offline retailers, they have still failed to match the
unprecedented price cuts and cashback offers on the likes of Amazon and
Flipkart. Meeting the consumer’s needs and expectations seems to be a daunting
task after all.
a. State the
management problem(s) being faced by the offline retailers in consumer
electronics and the corresponding research objectives that your research will
aim to cover
b. Briefly describe
the research methods that you would use towards this research
International Business
1. Aditya runs a
successful Business in India. His dream is to make his company’s presence
globally. After sorting the financial needs through the bank, Aditya is now confused
as how he can move in regard to international payment. Advise Aditya to
understand the various instruments of Payments which are available in the
international business.
2. Market Research
plays a very vital role in the success of any organisation. Being a market
manager, highlight the various advantages of having a sound market Research
Department in an organisation.
3. XYZ is an
international Consulting firm with its presence worldwide. It assists exporting
companies in regard to documentation required in their process of
internationalization.
a. Mr. Sharma
approached the Consulting Firm, inquiring about the broad classification of
export import documents which will be required by him in carrying his business.
Advise Mr. Sharma on the same.
b. Additionally,
guide him on the Performa Invoice, Purchase order and letter of Credit forms
which he needs to fill up while entering into an export contract.
Consumer Behaviour
Q1. Horlicks is an
iconic health drink for kids. Over the years, the brand has introduced several
variants of Horlicks. What is segmentation and targeting? Identify the type of
segmentation done for each of the following:
1. Horlicks Chocolate
for fussy children who like fun flavors
2. Mother’s Horlicks
for pregnant women and lactating mothers
3. Junior Horlicks
for newborns and infants
4. Horlicks Lite for
calorie-conscious adults
Q2. Consider you are
the marketing manager for a Protein supplement brand- MuscleOctane.
MuscleOctane is a whey protein supplement targeted towards gym-goers who do
heavy weight lifting and have protein requirement which are not met by regular diet.
In context of Maslow’s Hierarchy of Needs, conceptualize 2 ad campaigns for MuscleOctane
that appeal to the Self-actualization need and the Safety need.
Q3. Enumerate the
steps in a consumer’s decision-making journey for the following situations.
A) You have recently
become conscious of your physical fitness and have started running 5 times a
week. You think investing in a high-end fitness band will keep you motivated and
help you monitor your progress. Being a complete newbie to fitness, you don’t
have much of an idea about brands, features, pricing, important criteria, etc.
B) You’ve always used
Paracoco, a coconut oil brand, since childhood and saw your mother using it
too. After years of using Paracoco, your needs have changed. With the recent
trend of cold-pressed, organic, virgin coconut oils you decide to switch to another
brand.
GET SOLVED ASSIGNMENTS AT NOMINAL COST
YOU
MAY CALL US ON - 7506193173
WHATSAPP
NUMBER- 9967480770
No comments:
Post a Comment