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INTERNAL
ASSIGNMENT APPLICABLE FOR APRIL 2019 EXAMINATION
Retail Banking
Q1. What are the need
/reasons for commercial banks to open branch operations in a newly developing
cities/townships? Discuss the various retail banking products these banks can offer
in these areas.
Q2. What are the
different Marketing modes and the Distribution channels available for
commercial banks to be able to reach customers and service them extensively?
Discuss the Marketing mode and Distribution channels for a commercial bank if
it has to open branch operations in a TIER-II city.
Q3. The Retail
Banking Industry has seen a tremendous change in the past few years, especially
true in the case of Urban markets where the entry of private and foreign banks
has given the Retail Banking customers any options to choose from. With
reference to these dynamic changes in retail banking in the urban market
discuss the aspects as given below
a. Discuss the
various possible ways in which retail banks improve their operational
efficiency, provide better customer service and at the same time generate
better revenues/profits.
b. What are the
recent trends seen in the Retail Banking scenario adopted by banks to provide
better products as well as enhance their operations?
Commercial Banking System & Role of RBI
1. Ashok Pvt. Ltd
wants to enters into a trade agreement with Martina Pvt. Ltd. For this both the
companies want to enter into trade via Letter of Credit. Therefore, Ashok Pvt. Limited
approaches his bank for an issue of LC. As a banker what all precautions you
would exercise while opening a Letter of Credit.
2. You have recently
joined as a loan manager in a private sector bank. You are required to prepare
a short note for your team on the necessary factors which the bank will take
for assessing the borrower’s projections on the working requirements.
3. Mr. Rajesh heads a
private Ltd bank. With the growing dynamics in the banking sector, he observes
that the modern banks are prone to various kinds of risks. Therefore, he
thought to make a presentation on the various types of risk so that his
employees are aware of the risks.
a. Help Rajesh with
his presentation highlighting the major types of risk which banks faces.
b. Also discuss the
significance of BASEL III in the banking sector.
Marketing of Financial Services
1. Design a Financial
Literacy program for an Asset Management Company (Mutual Fund) of your choice.
2. Structure a better
alternative to the Child Plans offered by Life Insurance companies. The
alternative suggested should cover both a life insurance plan as well as an
investment avenue.
3. Ashwin Aswani,
aged 32 years, working with an IT company, has approached you for preparing his
Financial Plan. He earns salary of Rs. 17 lakhs per annum. His wife Kiran, aged
30 years, is a homemaker. They have a son Kabir, aged 3 years. (You can make
any assumptions to further build up your case.)
a) Ashwin and Kiran
want to start investing for Kabir’s higher education. Develop an investment
strategy to help them to achieve their goal.
b) Ashwin has expressed
his desire to retire by the age of 55. Design a retirement plan for him.
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MAY CALL US ON - 7506193173
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NUMBER- 9967480770
INTERNAL
ASSIGNMENT APPLICABLE FOR APRIL 2019 EXAMINATION
Brand Management
Q1. Sudhir is an
entrepreneur planning to launch a new Health-drink. There are already available
multiple similar product but they are mostly targeted at consumers looking to
lose weight. But Sudhir wants to focus on a new category - Young people too
busy to have meal on time. What do you think of his business plan? What are the
advantages / disadvantages of building a new category vs. entering an existing
category? Which option will you recommend to Sudhir?
Q2. Arpit plans to
set-up a new dairy company. It has the network of milk-producers willing to
supply milk. He is struggling with finalising which products to focus on in
initial stages. His operational-head wants pouch-milk to be the launch product,
followed by value-added products like butter, chhas etc. His argument is that
these are products easy to sell by sales based strategies like price-discounts,
retail push etc. This view is challenged by Shankar, their strategy consultant.
Shankar recommends high-value-added and long-shelf-life products like Ghee,
Cheese etc. to be the entry products. His argument is that it is possible to
differentiate these products basis quality. Milk has become a generic product
and is primarily bought on trust and habit. Critically analyse the above two
entry-strategy and suggest your recommendation.
Q3. Pover is an
Indian manufacturer and supplier of Wind-power equipment. It prides itself on
its product quality and technological know-how. It has been able to unsettle
world-leaders in couple of international markets. Buoyed by its recent success,
company’s MD, Mr. Prakash wants to undertake expansion and wants to scale-up
Pover’s marketing & communication efforts. His team believes that it is the
technical superiority of Power products that gets them the contracts and same
should be the focus of communication. Mr. Prakash gets an customer-research
study done to find out the right things to communicate about Pover. Below are
the key findings,
i. Pover products are
considered to be high-quality and comparable to global players
ii. Global companies
are often found to be bureaucratic while Pover is accessible & responsive
iii. Market is
divided in two segments - 1) One set of projects/customers consider the
windpower equipment to be commoditised products 2) Customers who believe in
extracting the maximum output by investing in better quality products through
superior design & not cutting corners in manufacturing & implementation
iv. Global companies
are able to demand a premium over other players including Pover.
Unlike the cost-based
players & Brand-based global players, Pover’s value-proposition (quality
vs. price point) is unclear, thus leading to hard-bargain during the sales
process Questions
a. Critically analyse
the market situation for Pover, articulating its strengths and business challenges.
b. Suggest the
objectives and communication plan (target, pitch/positioning, Reasons to
Believe) for Pover, keeping the survey findings in consideration.
Marketing Strategy
Case
Mr. Karsanbhai hires
you in his business as an advisor. His company M/s Fresh Life manufactures and
sells mouth freshener (Mukhwas) “Khaas” in the Indian market. Mukhwas is a
colorful Indian after-meal snack or digestive aid widely used as a mouth freshener,
especially after meals. The company is known for its good quality ingredients.
The company has followed the traditional way of doing business and has been
making profit from last 25 years but the recent competition has put them into
the difficult situation where their profitability is getting affected. The
company plans to make some changes in its functioning style and you have been
asked to advise on the following matters.
1. Prepare the
Vision, Mission, Goals and Objective for M/s Fresh Life.
2. Explain various
ways to promote “Khaas” in the Indian Market.
3. a) Explain the
PESTEL analysis for M/s Fresh Life.
3. b) Prepare a SWOT
Matrix for Mukhwas Business
International Marketing
Q.1) You are the CEO
of Bajaj Auto, a 2 wheeler company in India. You decide to compete with the
existing 4-wheeler brands in India by launching “Qute” a quadricycle. How do
you plan to undertake your Segmentation strategy along with your Positioning
strategy?
Q.2) You are the
owner of a well established Pizza chain in South Korea by the name of Mr.
Pizza. Suggest 3 ways of entering India. Amongst the provided options, suggest
which alternative is the best & why? Once the option is chosen how will the
roll-out occur?
Q.3) You are an
Australian soft drink brand by the name of “Sunkist”, a citrus brand & wish
to enter India.
A) What aspects of
New Product Development will you undertake & execute. Enlist in details with
relevant examples.
B) Given that India
is a unique market by itself, what specific customized changes will you undertake
to your product “Sunkist” while introducing in India. Would you stick to only “Soft
drinks” category or diversify?
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