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ASSIGNMENT APPLICABLE FOR APRIL 2020 EXAMINATION
Business Communication
1. The AlphaPlus
Project that your company has been working relentlessly for is unfortunately
being cancelled due to competition concerns and the state of the national
economy. You, as the Project Lead, are to write an email to the employees
working on the Alpha Plus Project. Since this is a case of negative news that
might come as a shock to your employees, you decide to start the email with an
effective buffer. What is a buffer? What are the different types of buffers?
Give examples of any 4 buffers you might use in the above situation. (10 Marks)
2. Convert the
following sentences from active voice to passive voice. Discuss which sentence version
is more effective.
a) We cannot
authorize the repair of your Smart TV since you have allowed the warranty period
to expire.
b) I cannot give you
a cash refund for items that you purchased over 60 days ago.
c) Hinduja Hospital
does not accept patients who are not members.
d) You must submit
all reports by Friday 5 PM.
e) You added the 2
columns instead of subtracting them, thus producing the incorrect total. (10
Marks)
3. You have just
finished drafting a proposal for a coveted project. You want to make sure that you
haven’t overlooked anything.
a. What are the
different proofreading techniques you’d employ to make sure your proposal is
error-free? (5 Marks)
b. How would you make
sure your proposal is readable? Name 2 Readability Indices you could use. (5
Marks)
Business Economics
1. The concept of
elasticity for demand is importance for determining the prices of various
factors of production. Discuss the various factors that influences the price
elasticity of demand. (10 Marks)
2. Complete the
hypothetical table below and explain in brief, the behaviour of each type of
cost.
Quantity Total Fixed
Cost
Total
Variable
Cost
Total
Cost
Average
Fixed Cost
Average
Variable
Cost
Average
Total
Costa
Marginal
Cost
0 0
1 25
2 40
3 50
4 60
5 100 80
6 110
7 150
8 300
9 500
10 900
(10 Marks)
3. Demand forecasting
in an organisations plays a vital role in business organisations It provides
reasonable data for the organization's capital investment and expansion decision.
a. Keeping the above
statement in consideration. Discuss the various steps involved in demand
forecasting (5 Marks)
b. Discuss the
various needs for demand forecasting in business organisations? (5 Marks)
Corporate Social Responsibility
1. Select any listed
Indian or International Public Limited Company and list down its CSR
activities. Also provide any 3 alternative CSR activities that the company
should implement. (10 Marks)
2. Assume you plan to
develop and implement one of the CSR activities in the organization, explain
the steps that you would follow for CSR development and implementation strategy
in the organization. (10 Marks)
3. a. “It is the
government’s job to do CSR activities and corporates should focus their
attention on Profit” and “Companies should only focus on profit”. Explain your
view point on both these statements. (5 Marks)
3. b. Explain at
least 4 voluntary Codes of CSR that you would want an organization to apply. Explain
the reasons for your selection. (5 Marks)
Information Systems for Managers
1. Pais Industries
Limited operates in five business verticals viz. engineering, construction,
instrumentation, software services, and consumer electronics. Its Corporate
Information Technology Division (CITD) is looking for adopting cloud and has
invited you to provide recommendation for cloud deployment model. You are
required to provide a brief report explaining pros and cons of each cloud
deployment model and recommend the most appropriate deployment model. (10
Marks)
2. With the number of
transactions increasing online daily, cyber-crime is gaining foothold.
Individuals and organizations need to take measures to ensure that they do not
fall prey to such vicious activities. Cybercriminals have found different ways
in which they can cause harm to the users. Give two examples of any
organizations being prey to cyber-crime in 2019. (10 Marks)
3. The Sadpat Group
started operations in the year 1992 with a vision to provide unparalleled
quality service to a spectrum of Maritime and Oil & Gas Industry. Sadpat is
now one of the major players in Dry Docking and Ship Repair in India. Sadpat
has also become a formidable group in providing offshore logistics to support
the Oil and Gas industry. Recently a company that makes ERP software has
approached them to provide a complete solution so that it can integrate its
business processes. They wish to invest in a solution which will enable them to
manage all their activities namely offshore engineering, offshore logistics,
coastal logistics and port services, dry docking and ship repairs and inland
waterways.
a. What are the
benefits of implementing an ERP software that the software company needs to
highlight? (5 Marks)
b. In your opinion,
what challenges do you think Sadpat may face while implementing an ERP package?
(5 Marks)
Management Theory and Practice
Raj is working as a
consultant in an MNC M/s Swadeshi ltd. that deals with Fast Moving Consumer
Products. Raj has been appointed by the directors of the organisation. The
company wants Raj to take care of a few problematic areas that the company is
facing currently. The following issues are being faced by the organisation:
a) Excessive internal
communication - The Company has opened multiple channels of communication for its
employees. They can communicate with each other via Email, Whatsapp for
Business, Internal Messenger, SMS, etc. The same message gets posted on multiple
platforms and in the process the employees waste lots of time in checking notifications
and then replying.
b) The employees are
involved in taking lots of print outs for all the documents even if it's not required.
This is adding a lot of cost and it has an adverse environmental impact.
c) The employees
believe in individual achievement and growth but lack the quality of working in
a team. The coordination among employees from various departments is missing.
d) There are some
employees who are reporting to two or three bosses and it leads lot of chaos in
work completion.
e) The employees have
this habit of ordering every organisational requirement two months in advance.
This adds to a lot of cost of holding inventory.
1. Suggest solutions
to Raj to handle various problems that exist in the organisation. (10 Marks)
2. M/s Swadeshi Ltd
is facing an issue of non-motivated employees. There is no motivation among
employees to work, no one takes initiatives. Employees feel that their work
never gets recognised and rewarded. Explain various ways to motivate the
employees of the organisation. (10 Marks)
3. a. Explain the
change management process that M/s Swadeshi Ltd should follow to improve the
functioning of the organisation. (5 Marks)
3. b. An autocratic
leader at the top makes employees feel unsecured. The CEO never consults the
team for taking decisions. Explain with reason, the leadership style that will
be suitable for M/s Swadeshi Limited. (5 Marks)
Organisational Behaviour
1. Joey works for a
media company as a project coordinator. His boss, Ross is not sensitive and
wants every chore to be done according to his way without even considering
team’s perspective. If Joey commits any insignificant mistake, then also he is
reprimanded in front of the entire team. Ross wants Joey to stay late beyond
office hours, even when his work is complete. Considering this situation
explain the pitfalls in leadership shown by Ross. (10 Marks)
2. As Organisational
behaviour is gaining importance in this world of disruptive technology and
constant changes. Several challenges have also been posed. As a coin has two
sides; challenges also brings in a lot of opportunities. Analyse the
contemporary situation and list down some opportunities and challenges of OB
(10 Marks)
3. Case:
Kushal is a trainer
for Yummy Tummy a home grown brand, in FMCG business. He is very hard working
and did brilliantly with the managers on their writing and helped them to feel
more confident about it. Kushal worked with top executives as well as the shop
floor level. He then realized that teaching and training people at ground level
was his calling. Kushal was one of the top paid employees. Kushal met Mark, his
superior and explained to him that he wanted to be associated in teaching and
training only the ground level employees as there is a huge gap and area of
improvement. He also agreed to work on reduced salary and started offering
language classes as an add on benefit to the trainees. It was noticed that in
due course of the time their productivity increased and some of them even began
to apply for supervisory positions.
Case Questions
a. Which Content
theories of motivation would explain why Kushal was unhappy despite his high
income? (5 Marks)
b. Kushal seems to
have drifted into being a teacher. Given his needs and motivations, do you
think teaching is an appropriate profession for him? (5 Marks)
Business Law
1. Explain the types
of Alternate Dispute Resolution Mechanisms and differentiate between them? (10
Marks)
2. Explain in details
two (2) real-life instances where the consumer courts in India have granted
compensation due to medical negligence. Please explain the facts of the case
and respective decision of the consumer courts. (10 Marks)
3. Ria and Mia are
two adult sisters. Ria is the elder sister and Mia the younger one. Both the
sisters were orphan but had huge properties bequeathed to them by their now
deceased parents. Mia first got married to Ravi whereupon Ria started living in
the same residence with Ravi and Mia together. Ria met with an accident and
lost both her legs, Ravi and Mia started taking great care of her even using
their savings to bear medical expenses of Ria. Ria after 2 years thereon
decided to gift all her share of the properties to Mia. After 5 years, Mia then
conceived a child and found it difficult to take care of Ria. She requested Ria
to go to a hospice, where she could be taken care of. Ria angered by this
refused to do so and started living separately with a maid, she demanded that
the gift of the properties made by her to Mia should be cancelled. Mia refused
to do so. Assuming you are the judge of the civil court hearing the matter, can
you decide on the following questions:
a. Whether the gift
of properties by Ria to Mia is valid? Whether Ria can oppose and seek for
cancellation of the gift? If yes on what grounds under Contract Act, 1872? (5
Marks) b. Can Mia claim from Ria the expenses undertaken by her for Ria’s
medical expenses? Explain with legal provisions in Contract Act, 1872? (5
Marks)
Business Statistics
TABLE GIVEN BELOW
Mfr 1- Life of bulf
(in hrs) Mfr 2- Life of bulf (in hrs) 684 819 831 907 859 952 893 994 922 1016
939 1038 972 1096 1016 1153 697 836 835 912 860 959 899 1004 924 1018 943 1072
977 1100 1041 1154 720 888 848 918 868 962 905 1005
1. A sample of 20
bulbs each was picked from the manufacturing facility of two bulb manufacturers
– Mfr 1 and Mfr 2. The table above provides the life of bulbs for the two manufacturers.
You are a quality testing person and are presented with this data:
i. Which manufacturer
has better performance on the life of bulbs? What are the different measures
you can consider to calculate performance?
ii. How would you
assess the variability in performance of the two bulb manufacturers?
iii. Would your
answer to the first question change based on your assessment of the variability
in performance of bulb manufacturers? (10 Marks)
2. For the data in
the table below: (10 Marks)
i. What do the
correlation coefficients of 1, shaded in yellow, indicate?
ii. The highest
correlation coefficient is 0.84, shaded in green. What can you infer from that
score about the relationship between the two variables?
iii. The two lowest
correlation coefficients are 0.06 and -0.06. What can you infer from that score
about the relationship between the two variables?
r correlation
coefficient Assets Expense Ratio Return 2006 3-Year Return 5-Year Return Assets
1 Expense Ratio -0.29 1.00 Return 2006 0.08 -0.13 1.00 3-Year Return 0.07 -0.11
0.70 1.00 5-Year Return 0.06 -0.06 0.59 0.84 1.00
3. The Indian cricket
team is visiting New Zealand to play a test series comprising five matches. In
each match, assume that the Indian team has a 70% chance of winning. Further,
assuming that the matches are independent of each other, what is the probability
that:
a. The Indian team
will win the series? (5 Marks)
b. The team will win
all five matches, and that the team will lose all? (5 Marks)
Essentials of HRM
1. There is a lot of
prominence given to the fact that the processes like HR audit and HR accounting
can only be successful if accurate HR information is available. Throw light to
authenticate this statement with proper explanation on needs and application of
HRIS in relation to retention strategy & performance appraisal. Also,
conclude by emphasizing the significance of HRIS in today’s era. (10 Marks)
2. Often it is
noticed that employees do not find their performance evaluation quite a
progressive experience. Adding to the misery is a fact that most managers will
avoid discussing performance issues related to behaviour. It’s more about
discussing concrete job responsibilities, skills and goals. There may be a
grave concern that is never brought up because the manager is afraid of the
reaction or may lack the ability to translate it into the right words. Keeping
in view the above scenario/ situation discuss any two performance appraisal
methods where feedback to the employee is essential and can help resolve such
problems. (10 Marks)
3. Rachel joined
Shimmer Net a software company as program developer. On the very first day of
her joining she was handed over some literature and asked to take notes as well
as cues from it which can be utilized at her work. Learning the job role and
responsibilities by herself was becoming quite a task so she went to her peers
for help when needed. It was seen that her peers started avoiding her as they
had their own work and Rachel’s queries were disturbing them. Rachel was in
crossroads and sad hence resigned from her work within two months of joining.
The HR department analyzed and came to a conclusion that the prominent reason
is lack of induction.
a. What innovative
approach should the HR department come up with in terms of Induction? Discuss
(5 Marks)
b. Explain the
purpose of induction that how things could have been different for Rachel if
the organisation followed a proper induction pattern. (5 Marks)
Financial Accounting & Analysis
1. Ind AS norms are
converged with the International Financial Reporting Standards, but these are
not equivalent to IFRS. Further, there are key differences between the requirements
of INDIAN GAAP, IFRS and Ind AS. Discuss five key differences among these
reporting standards. (10 Marks)
2. Mehra & Sons
purchased a second hand light motor Vehicle at a cost of Rs 2 lacs. Additionally,
various accessories costing Rs50000 were also purchased along with the Vehicles
which are required to be replaced on a yearly basis. Mr. Mehra wants to write
off the overall outflow in Income statement Discuss, whether he is correct or
not? Discuss the need to differentiate between the capital and revenue items?
How these items are to be treated in the financials of the company? Give
reasons supporting the same (10 Marks)
3. a. All India
Insurance Company received an insurance premium of Rs 50 lacs on an insurance
policy whose coverage extends till the mid of the next accounting year. (5
Marks)
3. b. Additionally,
the company has a monthly salary expense of Rs 25 lacs. For the accounting year
ended on March 31, 2019 the company paid 275 lacs on account of salary. The
salary for the month end is paid in the first week of April 2019. Discuss the
treatment of both of these payments in the books and disclosures in the financial
statements, as on 31st March 2020 ( 5 Marks)
Marketing Management
Dolls, Cars, activity
kits, board games are toys liked by kids. M/s Wonderkids, a company that has
multiple businesses has been eying the opportunity to target kids with various
toys. The company has launched a doll with the name “Pari” and a car with the
name “Speedy”. The company plans to distribute the products across the country.
The doll “Pari” is available in the range of Rupees 400 – 600 whereas the
speedy car is available in the range of Rupees 350 -550. The company plans to
target B2B customers by selling bulk quantity to kids based park, play groups.
The company has just launched the product and it has hired you to handle the marketing
activities of the new launched products.
1. Explain various
ways to segment consumer market. (10 Marks)
2. What is the
distribution channel that you will use to distribute the product across Indian market?
Explain the same with reason. (10 Marks)
3. a. Who will you
select as a brand ambassador for “Pari” and “Speedy”? Explain the same with
reason. (5 Marks)
3. b. Explain various
types of consumer products and state which type of consumer product is “Pari”
and “Speedy”? (5 Marks)
Strategic Management
1. You are the owner
of a multi-million-dollar Retail business in India. Since the past 5 years,
your financial reports are showcasing a consistent drop in revenues & have
entered into a loss-making position. Your market share is also falling &
your organization is now believed to be in a weak market position. Which set of
corporate strategies will you explore? Finalize the corporate strategy you
would finally choose & how will you execute the plan?
(10 Marks)
2. As the Chief
Strategy Officer of Kia Motors & having entered India recently, you have to
decide on a Strategy Implementation tactic to take on the fiercely contested
automobile car market space in India. Which Market Location tactic would you
plan to choose to take on other automotive rivals in this space? Justify with
reasons? (10 Marks)
3. You are the
Head-Manufacturing of Godrej Industries. You are planning to set up a brand-new
Manufacturing plant at a village in rural Maharashtra.
a. Perform a
Stakeholder analysis & suggest which all stakeholders will be taken into confidence
& also what would be your communications approach plan to bring them into your
point of view? (5 Marks)
b. Highlight some of
the creative & innovative initiatives that you would undertake to convince
the stakeholders that you mean good for all the stakeholders. (5 Marks)
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