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INTERNAL ASSIGNMENT APPLICABLE FOR JUNE 2020
EXAMINATION
Business: Ethics, Governance & Risk
1. Read up on the ICICI
Bank-Videocon Loan Case from credible public sources (website, newspaper,
magazines) and answer the following questions. (Kindly mention only the facts
and not speculations or rumors). You can refer to chapter 9 & 10 to
understand the scope of the questions.
Explain the TWO ethical
issues or concern in the ICICI Bank case and the negative impacts of these
issues on the bank? (10 Marks)
2. In 2015 India’s food
regulator had banned Maggi Noodles (of Nestle India) after tests showed that it
contained excessive lead and for alleged mislabelling over flavour enhancer
MSG. The product returned to stores after a court lifted the restriction.
Nestlé has since then removed the claim “No added MSG.” You can refer to
chapter 4 and answer the following question.
According to you, which
all internal departments worked together to overcome the allegation and relaunch
the same product in a way that it would earn the trust of its key consumers and
stakeholders? What contributions were made by each of these departments while
work together for this common business objective? (10 Marks)
3. a. As an employee if
you become a whistle blower, are you being disloyal towards your
employer? Yes or No?
What is/are the ethical reason/s for becoming a whistle blower? (5 Marks)
3. b. Explain any two
reasons to showcase that study and understanding of ethics makes
for a better manager,
good business and happy society?
Financial Institutions and Markets
1. “Primary Market
helps to facilitate capital growth by enabling individuals to convert savings
into investments. Describe in details the techniques that companies uses to raise
the fresh capital from the primary market (10 Marks)
2. Explain why
insurance sectors are considered as financial intermediary. Discuss any four
types of insurance plans that are available in the market. (10 Marks)
3. Ms. Goyal, after
completing her graduation, recently joined a bank. With a steady income and
good growth prospects for her career, she intends to save regularly and
increase the amount of savings gradually over the years. Her colleagues in the
bank have advised her investing in Mutual Funds (MFs), as a suitable option for
her. However, Ms. Goyal is not at all familiar with MFs. Advise Ms.Goyal with
the below queries:
a. Explain brief on
Mutual Funds and its features. (5 Marks)
b. Enumerate any four
types of Mutual Fund to Ms.Goyal.
B2B Marketing
1. Crompton Greaves Ltd
is the leader in Indian Domestic market for electric motors, which conform to
Indian & International Standards. The company faces a severe competition
from small scale motor manufacturer as well as large global players like Siemens
& ABB. What suggestions you would like to give to the company to maintain
its leadership position in this product category? (10 Marks)
2. An automobile
component OEM manufacturing alternators has appointed your advertising agency
to design the promotional strategy for their product. You are required to
prepare a marketing communication campaign & select appropriate media
vehicle for the same keeping in mind the target audience. (10 Marks)
3. Read the following
Case & solve the questions given:
ABC is a leading brand
of furniture in B2C segment having presence in various cities in India. ABC now
plans to introduce in B2B category by launching a product line in the office
furniture category. It intends to sell both Indian as well as imported furniture
so as to cater to the different needs & wants of the target audience. It
intends to target corporates but is not clear how to go about marketing &
selling it to corporates (B2B) as ABC was always involved in selling home
furniture (B2C).
a. Suggest positioning
strategies to be adopted by ABC for their new product line in B2B Category.
b. Suggest a suitable
sales promotion strategy for ABC’s new product line of office furniture.
Compensation & Benefits
1. WONDERWORLD
Enterprises is a leading automobile company in India manufacturing two
wheelers. Company has expanded its operations in Asia by setting up a unit in
Indonesia. A team of 50 employees is sent on deputation to handle the
Indonesian project. You are an HR Manager of WONDERWORLD and you are entrusted
with the responsibility of designing the compensation for these 50 employees.
Which approach to compensation management will you adopt? (10 Marks)
2. REGENCY Group is a
leading business conglomerate in India. The group is planning to diversify into
construction sector and as an HR Manager you are asked to conduct a
compensation survey in construction sector in India so that important
compensation decisions can be made. Suggest a step by step process for
conducting this compensation survey. (10 Marks)
3. You are hired as an
HR consultant by ABC Ltd, a newly set up IT Company, to design a new
compensation system. In this background, answer the following:
a. It is important to
identify all the stakeholders before designing a new compensation system.
Identify the stakeholders of compensation for ABC Ltd. (5 Marks)
b. Discuss the types of
compensation that will be a part of compensation system of ABC Ltd.
Enterprise Resource Planning
1. Imagine you are a
Business Analyst collecting requirements from a Chief Marketing officer of an
auto portal company which helps its users with car research. What are the
different parameters and touch points of a customer you will suggest starting
from a customer’s journey to hit the portal to the final booking? What kind of
different analysis from MIS can you create and present to help the CMO to take
better decisions and to obtain better conversions of leads? (10 Marks)
2. Select any one
Business/Industry sector/domain and write 5 critical business processes of that
sector, apply principles of business process engineering in any one of those 5
critical processes and propose an alternative. (10 Marks)
3. Imagine you are the
Project Manager for an ERP Implementation of the HR Module in any organization
with an employee strength of 400 working in 3 different countries. Now answer
below questions: a. List 5 important and critical parameters you will be
considering for the successful implementation. (5 Marks)
b. What are the
different steps and stages you will be following for such implementation so
that you meet the deadlines?
Customer Relationship Management
1. Outline a
communication plan with an aim to translate the relationship policy into
contact moments for customers in your line of business. (10 Marks)
2. The increase in the
quantity of data and the decrease in the available analysis time have led to a
growing need for an inductive method which will assist in finding useful
relationships between (selected) data. Elaborate any 2 such methods that you
use at your workplace. (10 Marks)
3. You are a call
centre manager with a decade of experience. In the last 10 years you have seen
customer relationship management evolve in the call centre industry. Scenario
is more competitive and requires out of the box thinking to sustain and
succeed.
a. Do you prefer
working with specialist or generalist call centre agents? What parameters help
you arrive at a decision? (5 Marks)
b. As per your
understanding and experience, rate the elements of a call centre in order of
importance? Justify your rating with examples
Digital Payments
1. Demonetization has
changed the attitude of people towards the digital payments. Digital Payments
are very popular among the youth, but still the ratio of the population who
regularly use the digital payments is very less. To increase the inclination of
the people towards adopting the digital payments, Govt. of India has decided to
introduce another round of demonetization. The currencies of denomination Rs.
500 and Rs. 2000 will be withdrawn from circulation and the new rule says that
any payment above Rs. 200 will need to be done through digital medium. Your
parents and grandparents have never used digital payments. Explain to them what
are different digital payment options available to them and how to use it. (10
Marks)
2. The second round of
demonetization has created a lot of chaos, and as and when more and more people
are adopting it, the frauds are also increasing and discouraging people from
using it. Again, your parents and grandparents are confused about the above
aspects and concerned about the security of the transactions they do using
digital payment systems. Explain to them the security threats associated with
digital payments and provide them guidelines to remain careful while using
digital payment systems. (10 Marks)
3. Mr. Sagra is a
businessperson and understands technology very well. He envisions that the
future of digital payments is bitcoins. However, he doesn’t have any experience
of trading in bitcoins. He consulted you as an expert in crypto currencies and
requests you to provide your valuable services on
a. How to buy and store
bitcoins. (5 Marks)
b. To understand
different features of block chain. (5 Marks)
Corporate Finance
1. Alpha Ltd is
expecting an annual earnings before interest and tax of ₹ 1.5 Lakhs. The
company has 10% debentures of ₹ 4 lakhs and cost of Equity capital is 12%.
Calculate the total value of the firm and the overall cost of capital of the
firm according to Net Income Approach. Also comment what will happen to the
value of the firm and the overall cost of capital if debt is increased in the
capital structure. (10 Marks)
2. The Capital
structure of ABC Ltd, is as under:
Equity share capital
₹ 100 Lacs
10% Debentures
₹ 50 Lacs
The sales for the
year 2019 are 1.5 Lac units@ ₹ 40per unit
Also, the variable
cost per unit is 20 % of sales revenue
₹ 12 Lacs is the
fixed operating cost.
Assume Income tax
rate as 40 %
Calculate Operating,
Financial and Combined Leverage of the firm and interpret the result. (10
Marks)
3. Neha would retire 30
years from today and she would need ₹ 6,00,000 per year after her retirement,
with the first retirement funds withdrawn one year from the day she retires.
Assume a return of 7% per annum on her retirement funds and if her planning is
for 25 years after retirement, Calculate:
a. How much lumpsum she
should deposit in her account today so that she has enough funds for
retirement? (5 Marks)
b. How much she should
deposit each year so that she has enough funds for retirement?
Commercial Banking System & Role of
RBI
1. Rohan is appointed
as a control manager in a reputed bank. As a manager he needs to prepare the
presentation highlighting the Risk control/mitigation process in banks. Help
Rohan in preparing the presentation. (10 Marks)
2. We have witnessed
via media the massive fraud of Rs. 11,400 crores at Punjab National Bank which
landed them in a huge controversy. Analyze the case and give a short
presentation on what went wrong from PNB’s side and what precautions PNB would
have taken while granting Letter of credit to its customer. (10 Marks)
3. Assume you are ABC
bank. In recent days Non-Performing Asset is giving a deleterious impact on the
return on asset. As a bank, discuss-
a. The factors
contributing to high level of NPAs in the Indian Banks
(5 Marks)
b. The measures you
will take to overcome this alarming issue.
Cost & Management Accounting
1. Given the slowdown
in the auto sector, Fast Automobile company, a car manufacturing company wants
to go in for an overhaul of its operations. The Management wants to review the
cost of all its product lines i.e. types of cars it has in various segments and
the way they value their closing stock given the inventory pile up, to take
some strategic decisions.
The Management
accountant is asked to prepare a summary of costs to enable the top team to
decide which product to manufacture, discontinue some segments etc. What are
the various types of ways the Management accountant can classify the costs by
Management decisions. Describe any 5. Also, discuss the different ways in which
the company can value its closing stock?
(10 Marks)
2. Traditional
Managerial accounting was all about managing costs whereas Management
accounting has
undergone a sea change, given the change in the overall Global
environment. Discuss
and describe in relation to the following -
Growth of E-Commerce
and e-business. Share atleast 2 practical examples.
Focus on
cross-functional Groups
Total Quality
management concept
How these impacted
global management accounting practices
(10 Marks)
3. Fancy Bag company
purchases Ladies Bags from a wholesaler @ Rs 1100/- per piece.
They add accessories
and packaging and sell each bag for Rs 1800/- per piece. They incur certain
fixed expenses.
The company wants to
understand how many pieces they must sell in order to be profitable.
They seek the help of a
Management accountant to:
a. Ascertain
Contribution per piece and as a % of Sales Price (5 Marks)
b. Prepare the Profit /
Loss account for sale of 200 pieces 300 pieces
Details provided:
Purchase Cost 1100 per
pc
Sale 1800 per pc
Expenses Per Month
Rent 50000
Staff Salary 75000
Commission per pc 100
Integrated Marketing Communication
1. You are a baker and
have set up your own Bakery. You have the resources and enough space to fulfill
orders in New Mumbai. Describe how would you promote your brand to maximize the
no. of orders per day? (10 Marks)
2. You are the brand
manager of a hygiene soap which protects you from germs. You have
launched a campaign to
build awareness on the importance of washing hands. For this the
brand has tied up with
an NGO to create awareness across the country especially in smaller
towns. How will you
leverage this association to build positive equity for your brand?
(10 Marks)
3. Case Study
ICICI ropes in Shahrukh
khan as their Global Brand Ambassador
You are Brand Manager
at ICICI – Retail Banking and have tied up with Shahrukh Khan
as the Brand ambassador.
a. Think of an
interesting active integration of ICICI in the next Shahrukh film. (5 Marks)
b. How would you
leverage Shahrukh to promote your brand?
Marketing Research
1. As a researcher, you
need to study how many kirana stores in Mumbai sell Lizol brand and range of
products (Surface cleaner, Bathroom power cleaner & Kitchen power cleaner.)
Which non-probabilistic sampling method would you use to complete your
research? Also state the reasons behind choosing that method. Also explain as
to how you will proceed ahead with choosing the areas / localities in Mumbai to
conduct your research along with timelines. (10 Marks)
2. You are the Head of
a Market Research Organisation. Your client has recently introduced “iD
Traditional Filter Coffee Decoction”. Your client wants to understand how
customers are reacting to their recently launched Filter Coffee Decoction.
Draft a Questionnaire containing not more than 20 questions that would
succinctly address the query posed by the client. (10 Marks)
3. You have been
recently appointed as a “New Product Development” Head for Kellogg’s Corn
Flakes which operates across pan India. You have been asked to develop 2 new
innovative products as part of their Menu.
a. Explain the process
in detail to arrive at the creation of your 2 new products (5 Marks)
b. Is there a need to
conduct Test Marketing post creation of the 2 innovative products? If Yes or
No, please state your reasons to support your answer. (5 Marks)
Industrial Relations & Labour Laws
1. Bali has joined
Martek Metals in personnel department. His primary KRA is employee engagement,
so he wants to start some sustainable initiatives rather than only celebratory
events like birthday parties or picnics. He wants to suggest some activities
towards workers’ participation in the next management meetings and wants to
make presentations with specifics. Let us list down and elaborate on various
forms of workers’ participation for Bali (10 Marks)
2. Mr. Natekar is a
veteran teacher in Labour legislation. He holds long years of experience in the
field of labour law. He has been invited to deliver a seminar at an
international business school. The class is a mix of Indian and Foreign
students hoping to pursue their careers in ‘Management in Law’. Mr. Natekar decides
to cover the topic of ILO to suit the crowd. He decides to cover the ‘Topics of
interest for ILO’. What points must he include in the information about above
topic. Please elaborate your answer well. (10 Marks)
3. Kamal Kumar is a
labour officer with Kamte automobiles. The company is currently facing a set
back due to a strike at one of their manufacturing plants. Kamal Kumar suggests
collective bargaining for resolving the issue. Please answer following
questions in light of this case.
a. The company arranges
for a press conference to announce their decision of collective bargaining and
Kamal Kumar needs to educate the press about 5 phases of collective bargaining.
Please elaborate the points for Kamal Kumar (5 Marks)
b. Kamal Kumar also
meets the union leaders and talks to them about the bargaining power to boost
their energies and gain readiness from them to participate readily. He mentions
three points which would increase the bargaining power of the workers. Which
three points must he have mentioned?
Managing Business Process Outsourcing
1. With the help of an
example explain the lifecycle methodology for Business Process Outsourcing. (10
Marks)
2. With the help of an
organization that outsource it business processes, explain the benefits of Business
Process Outsourcing and what are some of the risk/challenges faced in Business
Process Outsourcing? (10 Marks)
3. The rise of what is
known as business-process outsourcing (BPO) in the Philippines has been nothing
short of phenomenal. The very first calls were taken in 1997; today the sector
employs 638,000 people and enjoys revenues of $11 billion, about 5% of the
country's GDP. Last year the Philippines even overtook India, long the biggest
call-center operator in the world, in “voice-related services”. The country now
employs about 400,000 people at call centers, India only 350,000. The main
reason for the success of the Philippine call centres is that workers speak
English with a neutral accent and are familiar with American idioms—which is
exactly what their American customers want. Of these, many have taken to
complaining bitterly about Indian accents (which no amount of “voice
neutralization” coaching seems to have overcome). As a result, the Indian firms
themselves have been helping to move jobs to the Philippines by setting up call
centres in Manila and other parts of the country. Infosys and Wipro, as well as
scores of other Indian firms, now have substantial operations there. And they
aren't drawn to Manila by cheap labour. Wages in the Philippines are slightly
higher than in India since the Filipino accent commands a premium. It also
helps that the country has a big pool of well-educated workers. The million or
so Filipinos who graduate every year have few other options to choose from,
besides emigrating. And working in a call centre is considered a middle-class
job (new recruits start at $470 a month). The big question is whether the
Philippine BPO industry, having conquered the call-center market, can now move
up the value chain. To keep growing rapidly—and profitably—it needs to capture
some of the more sophisticated back-office jobs, such as those processing
insurance claims and conducting due diligence. In these businesses, called
knowledge-process outsourcing and legal-process outsourcing, India still rules
supreme. (Source: The
Economist: http://www.economist.com/node/21557350)
Based on the article,
answer the following questions:
a. Compare and contrast
the BPO industry in India as well as the Philippines and summarize the findings
in terms of future of BPO in both the countries. (5 Marks)
b. Looking at the
scenario, it’s clear that other countries like China and Philippines have great
potential to beat India in the BPO industry. What can India do to maintain its
leadership for the same?
New Product Development and Managing
Innovation
1. Hyundai has launched
its battery car in the market and others companies like MG hector is following
the innovation in Indian market. What type of innovation (Radical or
incremental) you will consider in a shift from the petrol/diesel car to battery
car? Give reasons to support your answer. (10 Marks)
2. Explain the role of
house of quality in quality function deployment. What are the benefits of
implementation of house of quality? How it conducts the competitive assessment?
(10 Marks)
3. a. Samsung and
Motorola have widely launched and done the branding of folding phone. The
mobile manufacturer Apple wants to take the decision on new product development
using ‘technology S curve’. How the curve helps apple to build a new product?
(5 Marks) 3. b. How can the competitor analysis be done in the case described
in part (a)?
Lean Six Sigma
1. For the below shown
VSM, the monthly demand is 3900 pieces with 30 working days per month. Daily
work time is 8 hours excluding the break time. Calculate the TAKT time,
Effective Cycle Time and process cycle efficiency.
2. In this Six Sigma
case study, number of billing errors in a telecom company is high due to
various reasons. Billing being one of the most critical activities in any
business needs extra attention. There are approx. 4.5 % errors, out of which
approx. 2.5% reaches to the customer. Reduce the billing errors to less than 1
%, to ensure that customer gets correct bill to his satisfaction. Please create
a project charter for the above-mentioned business problem. (10 Marks)
3. a. A product
designer wants to determine the average amount of time it takes to assemble a
toy. A sample study data of 16 times toy assembly showed an average assembly
time of 14.64 minutes, with a standard deviation of 5.82 minutes. Assuming
sample data is normally distributed, provide a 95% & 99% confidence
interval for the mean assembly time (Z0.95 = 1.645). What would happen to
confidence interval, in case #samples selected for the study are increased.
(5 Marks)
3. b. A process has
inventory breakdown as follows (RM = 200 pieces, WIP = 80 pieces, FG = 400
pieces) with an average customer demand per day of 80 FG pieces (1 Piece of RM
inventory is required to make 1 piece of WIP and 1 piece of WIP piece is
required to make 1 piece of FG). The total Value-Added Time for the process is
970 seconds. Calculate the Process Cycle Efficiency (PCE).
Logistics Management
1. Many multinationals
are now committing to sustainable development growth (SDG) due to the recent
global climate change and global warming. Discuss with relevant examples how
Green Manufacturing can be incorporated in logistic planning. (10 Marks)
2. What are your
recommendations for a successful channel strategy decision that may help your
organization be highly competitive and maximize its profit? Give examples. (10
Marks)
3. A consumer product
distributer has a chain of retail outlets. The warehouse and its stores upkeep
are dependent highly on the fluctuating consumer requirement. Only for 20 to 30
% of the time the full warehouse space is fully utilized (during peak demand).
Most of the other time utilization around the year is less than 70%.
a. According to you,
what warehouse strategy should be adopted to improve its warehouse utilization?
(5 Marks)
b. Briefly summarize
the economic benefits of warehouse.
Marketing of Financial Services
1. Explain the concept
of Online Marketing of financial services. How is it changing the way financial
products and services are sold in India? (10 Marks)
2. One week ago you
bought a ULIP policy from a private Life Insurance company. On receiving the
policy copy, you realize that the Life Insurance policy was mis-sold. Would it
be possible for you to return the policy? What strategy would you follow to
settle the matter with the insurance company? (10 Marks)
3. You are a Financial
Planner. Your client Ashwin Aswani aged 37 years, married with 1 child requires
your help to make few financial decisions. (You can make any assumptions to
further build up your case.)
a. Ashwin wants to buy
a Pure Risk Life Insurance cover. He is confused whether he should buy a ULIP
or a Term Plan. Recommend the product best suited for him giving valid reasons.
(5 Marks)
b. Ashwin wants to purchase
a holiday home by liquidating his retirement savings and taking a home loan for
the next 10 to 15 years. Ashwin wants your opinion whether this is an
appropriate strategy for a Retirement Plan.
IT Security and Risk Management
1. There has been a recent
online breach of system security in a Government organization. As a system
administrator with the organization you have been tasked with implementing
information security and assessment process within organization. Please
enumerate the process you are going to follow to offer robust information
security to both the users and management. (10 Marks)
2. Staving off critical
threats in the current cyber security landscape is a tall order for
organizations of any size. When a security breach happens, questions will be
raised: Did the shortage of skilled cyber security personnel play a part? Was
it down to pure negligence? It would be impossible to say for sure. However,
what we do know is that a general lack of capabilities in detection and
response is putting organizations across the globe at risk. This can show up in
an organization not being able to detect malicious activities fast enough,
thereby allowing threat actors to incur significant damage, or not having
enough granular information to stamp out such activities from its environment.
What are the steps or techniques that an assessor should adopt to ensure
successful implementation while formulating a report on the information
security assessment process? (10 Marks)
3. As the coronavirus
spreads, colleges are scrambling to respond to potential health-care crises,
campus closures, and other issues that are arising and evolving on a daily
basis. A major challenge: How can institutions continue to offer instruction if
they decide to close or cancel in-person classes? A growing number are moving
classes online as a short-term solution. Universities wants to implement an
access control system for its physical and virtual network. Once the access
control is implemented, the university is looking towards a regular monitoring
framework for its network so that its network is protected towards malicious
attacks. As an IT head for the university. Please suggest:
a. An integrated access
control framework for the university so that the access to system, physical and
virtual resources can be controlled. (5 Marks)
b. A monitoring
framework for the university so that its network is monitored and its knowledge
assets and Intellectual property sensitive information can be secured.
Manpower Planning, Recruitment and Selection
1. To estimate the
existing workforce, briefly explain any 2 qualitative and quantitative methods
that you use at your workplace. (10 Marks)
2. Describe the model
that analyses an organization’s competitive strengths. Apply it to any industry
of your choice and illustrate with an example. (10 Marks)
3. You are to conduct a
training for recently promoted managers who will be managing teams for the
first time in their careers. Managers need to be oriented on performance
management with extreme caution to avoid employee dissatisfaction which may
lead to attrition.
a. What would you
suggest the managers do so that the employees realize their performance level
and work on their improvement areas? How will it help the employees? (5 Marks)
b. Explain the 4
methods to encourage good performance of employees.
GET BEST QUALITY SOLVED ASSIGNMENTS
YOU MAY CALL US ON - 7506193173
WHATSAPP NUMBER- 9967480770
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