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INTERNAL ASSIGNMENT APPLICABLE FOR JUNE 2020
EXAMINATION
Business Communication
1. Give examples of the
following types of Biases in a sentence: Gender bias, Racial bias, Age bias,
Disability bias. How can they be avoided?
2. Amazin.in has put up
billboards across the main, arterial roads of Mumbai. The billboards advertise
the Mega Independence Day Sale coming up. They hope their billboards can grab
the attention of drivers and pedestrians on these busy roads. List the 8-steps
in the Basic Communication Model and apply the model to Amazin.in’s billboard
ad. (10 Marks)
3. a. You have just
finished drafting a proposal for a coveted project. You want to make sure that
you haven’t overlooked anything. What are the different proofreading
techniques?
you’d employ to make
sure your proposal is error-free? (5 Marks)
3. b. You’ve been
shortlisted for an interview at your dream company. What are the different common
types of Interviews you should mentally prepare yourself for? (5 Marks)
Business Law
1. Explain the
statement “All Contracts are Agreement but all Agreements are not Contract” and
provide two (2) examples demonstrating this statement
2. Explain in details
two (2) real-life instances or cases dealing with any or all “Rights of Consumer”
under Consumer Protection Act, 1986. (10 Marks)
3. Jack and Jill are
two individuals who have passed out from engineering college in Mumbai. Jack
and Jill both have attained 18 years of age. Now both want to start a startup for
robotic services. Can you advise them:
a. What are (i) the
different form of business, (ii) their pros and cons and (iii) what is best suited
form of business which will be applicable to their start-up? (5 Marks)
b. Assuming that Jill
lost both her parents when she was 5 years old and a court appointed a guardian
for her. Then would there be any challenge in opening a start-up? (5 Marks)
Essentials
of HRM
1. “Abhushan” is a Gems
and Stones company which is in a rapid expansion mode. You have newly joined in
as Head of HR. You realize that organization may need some re-structuring with
regards to job role and responsibility allocation. You need to explain the
concept and importance of Job Analysis to the top management. Write down the
concept and importance of job analysis and in conclusion mention any 2 methods
in data collection process of job analysis. (10 Marks)
2. Explain why
recruitment is said to be a positive process and selection a negative one. List
and explain some of the recruitment methods in the digital age. (10 Marks)
3. True Wanderer is a
decade old leisure and travel company. As a part of the strategic decision to
achieve its vision, it decides to conduct training for its call center and
other staff selling over the counter products/offers. The company does a
thorough research and decides to conduct trainings on the topic of ‘customer
centricity’, realizing that giving importance to customers will be the only way
to sustainable business. The company hires outside trainers to conducts
training based on the outline created by the L&D department of the company.
Almost 700 customer care executives and first line staff members are trained
and after a year the company sees no effect on sales/ revenue.
a. What do you think is
the reason behind failure of the above initiative? (5 Marks)
b. Elaborate on the
concept of training need analysis with reference to the above case. (5 Marks)
Operations
Management
1. List down briefly
the various inventory management techniques prevalent in the industry. Discuss
how some of these techniques would be applicable to a Medical Store in
effective management of their inventories, i.e medical supplies. (10 Marks)
2. In the competitive
business environment, there is a lot of strategic pressure on established companies
to compete with the cheaper substitutes as well as maintain quality at the same
time. Also there is a recent trend amongst consumers for "first copy/
duplicates" of branded products. Why do you think that these so called
"Chinese manufacturers" are able to make products cheaper than most
other products available? Also how do you think can competing and maintaining
quality be achievable for companies for original branded products like Cadbury,
Rayban, etc to tackle the other duplicate products? (10 Marks)
3. ABC Ltd is a leading
corporate in India in FMCG. After an extensive research by their Marketing
department they found out they should diversify into Foods & Beverages. The
top management decided to get in the manufacturing of a coconut flavoured soft
drink and a coconut flavoured milk based drink. Pumping capital in the venture
into the business is not a major concern for the company as they have many
regular investors on hand. The company would like to have a major presence with
a pan India distribution network
a. Do you think the
idea of getting into the business of a coconut flavoured drinks a feasible business/
product on for a FMCG company? Give your views with reasons. (5 Marks)
b. Assuming that the
business idea would have a very encouraging response, suggest a suitable plant
location to set up the beverage manufacturing. Give reasons for the same. (5
Marks)
Strategic
Management
1. Godrej & Boyce
has announced plans to set up a “Smart Factory” at Khalapur, a small town
surrounded by villages at Raigad district about 60 kms from Mumbai? Perform a
Stakeholder analysis comprising of 3 steps & outline all the processes that
you shall follow as a consultant to Godrej to satisfy the needs of all
stakeholders. (10 Marks)
2. Délifrance is a
bakery company that produces "French style" bakery, savoury and
snacking products that wishes to enter India’s Retail market. Conduct a PESTLE
analysis for Délifrance in India & suggest whether Délifrance should enter
India or otherwise. (10 Marks)
3. Pertamina is an
Indonesian Oil & Gas corporation that wishes to enter India & is
competing against Reliance Industries Limited.
a. As a consultant you
are required to recommend whether backward integration or forward integration
is a superior strategy to compete against RIL in India? Which one of the
alternatives would you choose to your client & why? Justify with reasons.
(5 Marks)
Decision Science
1. Identify the type of
the variable in the following table
Variable
Data Type
a
Gender
b
Education Background
c
Satisfaction
d
Motivation
e
Exchange Rate
f
Gold price
g
Preference of cars
h
Teachers Feedback
i
Grades in
post-graduation
j
Marital Status
k
Quality of services
l
Age group
m
GDP
n
Interest rate
o
Twitter comments
p
Facebook pictures
(10 Marks)
2. Following data of
performance scores is available of employees working with a company. You are
required to perform the following:
a. Make the frequency
distribution, Calculate the frequency and the Cumulative frequency
b. Calculate the mean,
median, quartiles and Mode
c. Calculate the
variance and the standard deviation
Table: Performance
score of the employees:
TABLE BELOW
52 33 70 95 57 61 47
60 57 64 54 94 38 61
89 48 50 39 94 63 59 31
88 46 68 88 93 48 82
82 72 73 74 70 92 76
98 91 80 68 32 33 31
75 54 48 62 53 36 64
63 66 92 98 91 42 36
54
71
86
84
55
33
43
91
34
64
67
89
78
47
62
97
92
53
56
68
55
36
67
93
42
51
77
36
93
51
66
44
66
63
33
68
79
92
76
83
53
86
76
35
40
43
46
55
41
36
39
42
96
42
77
60
53
38
51
95
56
93
63
48
69
49
33
95
37
83
64
83
62
96
34
85
32
40
85
39
59
77
62
35
34
39
92
54
89
36
45
83
34
86
90
39
61
88
86
55
33
77
40
69
54
30
38
79
77
44
59
95
34
38
91
80
90
58
40
88
45
95
71
80
43
89
53
61
40
31
61
58
53
88
94
91
63
60
94
98
53
53
45
50
34
75
74
90
98
87
66
(10 Marks)
3. a. In continuation
with the data of performance scores of employees in previous example, perform
the following:
a. Calculate the range
and interquartile range
b. Calculate the z
scores
c. Calculate the
skewness and Kurtosis (using excel)
d. Comment on the
distribution of the data
(5 Marks)
3. b. In continuation
with the data of performance scores of employees in previous example,
perform the following:
a. Make the histogram
b. Plot the box-plot
diagram
c. Plot the frequency
polygon
d. Plot the Ogive diagram
(5 Marks)
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