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INTERNAL ASSIGNMENT APPLICABLE FOR JUNE 2020
EXAMINATION
Cloud Computing
1. Acme University has
set up a committee to decide whether it should use cloud solution for the
automation of Training & Placement function. You are invited as a subject
matter expert on this committee. You are expected to specifically provide the
recommendations for the most appropriate cloud deployment model and cloud
service model. Your recommendation must be supported by proper justification.
(10 Marks)
2. Though all other
partners of Acme Legal Associates seemed to be happy with the heavy discount
proposed by the IT vendor for its SaaS solution, its one partner got concerned
about signing up five-year agreement to get this discount. Not only the
agreement is long term but is devoid of any SLAs. She has invited you to talk
to all partners together about pros and cons of signing such long-term contract
with a SaaS solution without much due diligence. What would you say in your
formal presentation to them? (10 Marks)
3. “More than anything
else, I would be worried about the data security”, Mr Kausik started
articulating his concerns after hearing the presentation of BetaTech. “I
understand this is not our customer data as we will be collecting information
from general public. But they will be sharing their personal details because
they are sharing it with us. Our brand stands for trust and unless we are 100%
sure that this data will not be seen or used by anyone other than us, we can’t
go ahead with this solution.” Mr Kausik ended his statement while reaching out
for a glass of water.
Mr Kausik was listening
to the BetaTech’s proposal to organize an online competition on personal
finance awareness. The proposal described how BetaTech will not only develop
the IT solution but will entirely host the solution on cloud and will be made
available to Mr Kausik’s company as a SaaS. It deliberated cost savings but
refrained from describing how data will be handled and secured in the SaaS
solution.
a. What kind of issues
Mr Kausik would see through the proposal presented by BetaTech? (5 Marks)
b. How BetaTech can
address the concerns raised by Mr Kausik? (5 Marks)
e-Business
Read the below
carefully and then answer all questions.
After the success saga
of E-business ventures like Amazon, Walmart and Alibaba, Reliance retail has
also contemplated to join the bandwagon and has decided to start with B2C
market segments for all its brand under Reliance Retail. But at the same time,
they are well aware of the failure stories and risk associated with moving from
Brick and Mortar to E-Business. You are hired as a consultant. Please prepare
detailed reports for the following. 1. Identify the risks associated with
moving to E-Business. Do the SWOT analysis. Suggest E-Business strategies for
Reliance retail. (10 Marks)
2. Suggest technology
infrastructure required for E-Business. Keep in mind that the infrastructure
should be scalable when Reliance retail plans to become an international player
after few years. While designing framework for tech infrastructure, also assess
the security threats and ways to mitigate those risks. (10 Marks)
3. a. Plan strategies
for implementation of e-CRM along with the metrics to measure the success of
those strategies. (5 Marks)
3. b. Do you suggest to
implement e-SCM or to continue with the traditional SCM for Reliance retail?
Mention supportive arguments for your suggestions. (5 Marks)
Emerging
Technologies: IoT, Augmented Reality and Virtual Reality
1. Urban performance
currently depends not only on a city's endowment of hard infrastructure
(physical capital), but also, and increasingly so, on the availability and
quality of knowledge communication and social infrastructure (human and social
capital). The latter form of capital is decisive for urban competitiveness.
Against this background, the concept of the “smart city” has recently been
introduced as a strategic device to encompass modern urban production factors
in a common framework and, in particular, to highlight the importance of
Information and Communication Technologies (ICTs) in the last 20 years for
enhancing the competitive profile of a city. The demand for smart cities has
increased in recent years. In order to meet the demand of a smart city project
in a country like India, with the help of any smart city project in India
explain what are some of the key elements for such smart cities and also
mention their importance. (10 Marks) Source:
https://www.tandfonline.com/doi/abs/10.1080/10630732.2011.601117
2. You have been
assigned as a part of a committee in the city to identify where IoT can be used
to promote areas in healthcare and pharmaceuticals. In your opinion, what are
those areas where IoT can be used in this sector? (10 Marks)
3. Augmented Reality
(AR) is an emerging form of experience in which the Real World (RW) is enhanced
by computer-generated content tied to specific locations and/or activities.
Over the last several years, AR applications have become portable and widely
available on mobile devices. AR is becoming visible in our audio-visual media
(e.g., news, entertainment, sports) and is beginning to enter other aspects of
our lives (e.g., e-commerce, travel, and marketing, education) in tangible and
exciting ways. Facilitating ubiquitous learning, AR will give learners instant
access to location specific information compiled and provided by numerous
sources. Educators around the globe today have realized that AR/VR are big
breakthroughs when it comes to learning — for a method as well as outcomes. AR
has great potential in democratizing the educational process and making it a
personalized learning experience for learners of all stripes. Simply put,
augmented reality or AR is a multi-sensory interactive experience that involves
real-world elements in a virtual environment. It is known to offer perceptually-enriched
experiences to users by using real-world elements and adding a layer of
information or visual aid on top of it in a natural manner. The most common
examples of AR technology is seen in animated emojis these days on smartphones
such as Apple iPhones, Samsung Galaxy series and more. In the industrial
context, AR applications can help with on-the-go learning for maintenance and
troubleshooting, systems maintenance work and other computer-aided learning and
training. The primary reasons why AR is believed to be the future of learning
and education include better learning retention, personalised learning
experiences, increased possibilities of experimentation, reduced reliance on
learning by rote, empowering educators and learners, encouraging active
learning. Classrooms in the future will not look like they do today. AR will
see a prominent push in the next 3 to 5 years in India, and most schools will
have dedicated tools. Higher education will see faster adoption for AR tools,
given that the technology is already present in such institutions.
(Source:
https://inc42.com/features/what-is-the-future-of-edtech-and-learning-in-india-from-an-ar-vr-lens/)
a. What is AR and
explain its benefits in the education sector? (5 Marks)
b. Give an example of
educational startups that provide AR solutions to educational institutes. What
are the certain challenges in adopting AR by educational institutes?
(5 Marks)
Fundamentals
of Big Data & Business Analytics
1. The healthcare
industry is inundated with massive volumes of data generated each minute. With
the adoption of electronic health, mobile health and wearable technologies,
this is poised to increase dramatically over the next few years. This comprises
of data being generated by patients in the form of reports generated by the
diagnostic labs, the wearable devices an individual wear that constantly
monitor his vital stats, body patches, data from medical insurance companies to
name a few. Would this data be classified as Big Data? If yes, what are the
characteristics of Big Data? Explain any two Big Data Techniques. (10 Marks)
2. Digital music is
gaining firmer ground in India. 56 percent of digital music revenue in Asia
comes from music streaming. Players like Gaana, Hungama, Saavn, Wynk etc. offer
users to stream music online and save songs offline with a premium
subscription. They have grabbed a significant share of the audience who have
given up the traditional methods of downloading music to streaming it online. Advertisers
and telecom providers have also joined the bandwagon. The primary reasons for
this growing popularity can be attributed to the rise in the number of digital
natives, improved internet connectivity, more localized curated song lists,
personalization of content, competitive pricing, huge library, availability
across different platforms, simple user interface and sharing digital music
with others across social platforms. How can the music industry use analytics
to predict future hits, describe current trends and recommend best offerings
for customers? (10 Marks)
3. Retailers use
analytics in a variety of ways. Specialty retailers use video analytics to
study customer paths and behavior, helping them to design more effective store
layouts. Big Box retailers invest in Wi-Fi networking and new mobile
way-finding apps to help customers navigate through large stores or malls,
getting them to desired products faster. Resorts and hotels are investing in
mobile analytics to gather shopper information from their retail spaces. Mall
operators are using the network to track social media and shopping patterns,
and delivering this value-add information to tenants. Grocery and fast-moving
goods retailers are utilizing video analytics for traffic and conversion analysis,
and then using the same information to integrate workforce management and
re-align staffing based on traffic trends. Specialty retailers are using social
sentiment analytics to improve “voice of the customer” feedback to assess
overall brand status and the launch of new products, services, or offers.
Retailers can use analytics tools to measure traffic, wait times, and queue
lengths, proactively anticipating resource demands across the store.
For example, front-end
staffing demand in grocery can be anticipated using a combination of real-time
traffic counting, trip time data, and data on staff on hand. Resources are thus
dynamically allocated based on real-time information, improving productivity of
labor hours and improving customer satisfaction. Through presence and location-based
mobility analytics, retailers pinpoint the location of opt-in shoppers when they
are close to a store location. With personalized reminders or discount offers
sent directly to their smartphones, consumers are more motivated to visit the
store if they are nearby. Combining social and mobile analytics with loyalty
information, retailers can create personalized, more relevant engagements with
shoppers. For example, say that a customer enters the shoe department. Their
store history shows that 60% of past purchases included a coupon. The retailer
can improve the chance of another sale by sending, in real time, a special
offer or communicating through Twitter about a current promotion. Such
communications change the customer/store relationship from transaction-based to
more value-based, creating more sustainable brand loyalty.
(Source: Beyond Big
Data: How Next-Generation Shopper Analytics and the Internet of Everything
Transform the Retail Business.
https://www.insight.com/content/dam/insight-web/en_US/articleimages/
whitepapers/partner-whitepapers/beyond-big-data-how-next-generationshopper-
analytics-and-the-internet-of-everything-transform-the-retail-business.pdf)
a. Give an example of
how an Indian retailer has used analytics to improve customer experience within
the store. (5 Marks)
b. Give an example of a
how an Indian retailer has used social and mobile analytics for better customer
engagement. (5 Marks)
IT
Infrastructure Management
1. Facebook, Google,
Microsoft and other big organizations have large data centers which contain
many server farms. Discuss the applications of server farms in various fields
of your choice. (10 Marks)
2. In today’s context
of large data processing needs, programming techniques require efficient and
persistent data storage options. State the benefits and explain the
applications of Amazon’s data storage solution for cloud computing. (10 Marks)
3. You are the IT Project
Director at Specter Global Technologies. Your role is to mentor the project
managers that report into you and guide them on major implementation projects
to ensure a smooth go-live and client satisfaction. One of the project managers
has informed you that they need to implement server virtualization.
a. What steps will you
suggest for server virtualization implementation to the project manager? (5
Marks)
b. To escape any
privacy or security concern between servers, which categories can be we
classify server roles into? (5 Marks)
IT Project
Management
1. Acme Agarbatti Pvt
Ltd manufactures and sells incense sticks under the brand name ‘Sugandhi
Suman’. It has got 19 plants across western India. It is contemplating the
implementation of an open source ERP called ERPNext. You are invited to advise
the company on risk management for this project. As a first task, you will need
to prepare a list of project risks. Please prepare the one with at least 12
relevant risks possible in this project. (10 Marks)
2. A software services
company having a staff of 159 developers, 37 testers, 25 business analysts, 88
support engineers, and 17 project managers is looking for deployment of SEI
CMMI model. You are invited to explain five levels of CMMI model to the entire
staff in a town hall meeting. How will you explain CMMI model in the context of
this company. (10 Marks)
3. “It seems everyone
finds me available and dumps work on me. It is so frustrating! I never knew
being a project manager would mean so much of work and stress!” Rajashri
Gokhale was really stressed out at the cafeteria where she had met her friend
from other department for a cup of coffee. “Relax, you may find it stressful
but you have earned this promotion with your hard work. Now you have to work
harder to grow further.” Her friend, Keshav Kumar tried to cheer up.
“I am not sure whether
whatever comes to me is what I am supposed to look into. For example, today
morning, Rajan asked me to provide the projected cash flow for my project. And
yesterday late evening, I had to resolve the issue in my team which popped up
because two of my team members had a breakup!” Rajashri had just started to
tell her ordeal.
a. Is Rajashri
responsible for preparing projected cash flow? Why or why not? (5 Marks)
b. Should Rajashri
resolve personal problems of team members? (5 Marks)
International
Finance
1. CQS plc is a UK
company that sells goods solely within UK. CQS plc has recently tried a foreign
supplier in Netherland for the first time and need to pay €250,000 to the
supplier in six months’ time. You as financial manager are concerned that the
cost of these supplies may rise in Pound Sterling terms and has decided to
hedge the currency risk of this account payable. The following information has
been provided by the
company’s bank:
Spot rate (€ per £):
1·998 ± 0·002
Six months’ forward
rate (€ per £): 1·979 ± 0·004
Money market rates
available to CQS plc:
Borrowing Deposit
One-year Pound Sterling
interest rates: 6·1% 5·4%
One-year Euro interest
rates: 4·0% 3·5%
Assuming CQS plc has no
surplus cash at the present time you are required to evaluate whether a money
market hedge, a forward market hedge or a lead payment should be
used to hedge the
foreign account payable.
(10 Marks)
2. On 30th June 2009
when a forward contract matured for execution you are asked by an importer
customer to extend the validity of the forward sale contract for US$ 10,000 for
a further period of three months.
Contracted Rate US$1 =
Rs.41.87
The US Dollar quoted on
30.6.2009
Spot Rs. 40.4800/Rs.
40.4900
Premium July
0.1100/0.1300
Premium August
0.2300/0.2500
Premium September
0.3500/0.3750
Calculate the cost for
your customer in respect of the extension of the forward contract.
Rupee values to be
rounded off to the nearest Rupee.
Margin 0.080% for
Buying Rate
Margin 0.25% for
Selling Rate
(10 Marks)
3. Wenden Co is a
Dutch-based company which has the following expected transactions.
One month: Expected
receipt of £2,40,000
One month: Expected
payment of £1,40,000
Three months: Expected
receipts of £3,00,000
The finance manager has
collected the following information:
Spot rate (£ per €):
1.7820 ± 0.0002
One month forward rate
(£ per €): 1.7829 ± 0.0003
Three months forward
rate (£ per €): 1.7846 ± 0.0004
Money market rates for
Wenden Co:
Borrowing Deposit
One year Euro interest
rate: 4.9% 4.6%
One year Sterling
interest rate: 5.4% 5.1%
Assume that it is now 1
April.
Required:
a. Calculate the
expected Euro receipts in one month and in three months using the forward market.
(5 Marks)
b. Calculate the
expected Euro receipts in three months using a money-market hedge and recommend
whether a forward market hedge or a money market hedge should be used. (5
Marks)
Digital
marketing
1. Consider you want to
launch an online furniture store- spicefry.com. What is the ASCOR framework? Explain
any 2 phases of the ASCOR framework you would go through to setup spicefry.com.
2. The digital
marketing landscape is witnessing a lot of emerging trends and technologies. Write
a short note on bog data and Internet of things.
3. take any e-commerce
of your choice.
a) Discuss the 4Ps or
the marketing mix of the company.
b) Discuss the 8Ps of
digital marketing mix of the company.
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