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Sunday, 6 February 2022

NMIMS APRIL 22 ASSIGNMENTS 9967480770

 

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INTERNAL ASSIGNMENT APPLICABLE FOR APRIL 2022 EXAMINATION

 

International Finance

1. The changing global economic environment and a number of market related factors cause the exchange rates to fluctuate constantly. This poses a challenge to the MNCs operations in multiple countries in terms of foreign exchange risk. Describe what is your understanding of forex risk. How can you classify the different forex risks? Give an example for each classification of the forex risk (10 Marks)

2. Suppose that you are a manufacturer of textiles and you are planning to expand your business by capturing the export markets in Europe and African regions. In terms of operational issues relating to the carriage and delivery of goods, you are ought to be aware of various trade practices followed in different countries. In this regard, explain various INCOTERMS published by International Chamber of Commerce, that make it easier for a common interpretation. (10 Marks)

3. A trader collects the below information to devise his forex management strategy during the next year:

Spot Rate of USD: INR 74.40

Interest rates in USA: 2.5%

Interest rates in India: 6.5%

a. What is Interest Rate Parity Theory? What will be the expected exchange rate in the above case, if the interest rate parity theory is assumed to hold good. Also calculate the forward premium or discount. (5 Marks)

b. What is covered interest arbitrage? If there is a one-year forward contract available at INR 75.60, is there a CIA possible, and if yes, write the steps to earn arbitrage profit (use an equivalent amount of INR 1000000) (5 Marks)

 

Marketing Research

1. Take the mobile handset category for Android phones in India in the price range of Rs. 15000 to Rs. 20000. Choose a leading brand in the category and analyse its various attributes of brand equity. You can use your experience and public domain data to analyse the same. (10 Marks)

2. A full-service airline company, operating in India for the last 10 years has improved their overall service quality. You have been commissioned the task of designing a questionnaire which measures passenger satisfaction towards the preflight, inflight & post-flight experience. They also want the demographic details of customers for profiling. Use appropriate statements and the right scale while developing the questionnaire so that overall satisfaction towards the airline can be measured. (10 Marks)

3. An Indian company in the electronic safes and security equipments industry has a safety locker which can be fitted inside a cupboard or cabinets. The safety locker can be locked with a password. If anyone tampers with the locker, it sends an sms to registered numbers and blow an alarm. Indian consumers are generally used to cupboards or bank lockers. The password protection and the alarm features make the product very superior and once it is fixed to a cabinet or a wall, it can’t be removed without a password. Without password the blaring alarms will go off. The company has a very good advertising campaign developed by an agency which highlights the sms & alarm feature in in a mix of humour and fear setting. The target audience of the company are Indian households with annual income above 8 lakhs. The company wants maximum Indian households to watch the ad.

a. What media mix will you suggest for the campaign? (5 Marks)

b. How will you measure the ad effectiveness after the first 3 months? (5 Marks)

 

Integrated Marketing Communication

1. Cream and Sauces is an online bakery store. For past one year of its establishment, the company is not able to make sales. The company has ow planned to revamp its digital marketing strategies. Suggest the Search Engine Marketing tactics that company can apply to enhance the organic search results. (10 Marks)

2. Ferry Travelers Ltd., a taxi company approaches your Ad agency to develop a campaign on the green practices adopted by the company. As an ad agency develop a creative brief for this account. (10 Marks

3. Case Study

Modern Appliances a small company manufacturing household appliance like mixer grinder, toasters, air conditioners, heaters, electric irons, hair dryers etc. The firm had to compete with established brands like Bajaj, Philips, LG etc. These brands had good features and were highly priced. The average middle class Indian consumer is very conscious and would negotiate on prices and get the best value for money. If the consumer has faith in the local branded products and is saving 15 to 20% on the product they would opt for the local branded products. The advantage that the modern appliances had was low cost of production and low distribution cost. This gave the modern appliances a number of options. (1) With the saving of cost of production, it could give better discount to dealers and get them interested in pursuing its products. The company could use the push strategy for sales. (2) It could aim their advertising on the consumer and thereby make use of the pull strategy. (3) The company could reduce its prices and adopt the penetration strategy. (4) It could also use other forms of advertising on promotion mix to sell its products.

a. Discuss the case with reference to the Keller’s CBBE Model. (5 Marks)

b. Suggest what advertising strategy should the company adopt. Justify your answer? (5 Marks)

 

Corporate Finance

1. The capital structure of ABC Pvt. Ltd is as follows:

Equity share capital (each share of Rs. 10) = Rs. 10,00,000

Debentures with a coupon rate of 9.5% = Rs. 8,00,000

Reserves and surplus = Rs. 7,00,000

Revenue from the business activities for the company is Rs. 1.50 crores. Its variable cost is 8% of the revenue, fixed operating cost is Rs. 48 lakhs and the company pays income tax at a rate of 25%.

a. Calculate financial leverage, operating leverage and combined leverage for the company.

b. Determine the likely level of EBIT for EPS of (i) Rs. 20, (ii) Rs. 30, and (iii) Rs. 45

(10 Marks)

2. The equity shares of a publicly traded company are priced at Rs. 450 with P/E (Price to Earnings) ratio of 15. The announces a dividend of Rs. 9 per shares. The shareholders of the company expect the dividend to grow at a rate of 6% every year, and the cost of equity for the company is 15%. According to the dividend relevance approach suggested by Walter and Gordon, what would be the impact of dividend announcement on the market price of the shares of the company if required rate of return for investors is (i) 12%, (ii) 15% and (iii) 18%. (10 Marks)

3. A manufacturing company forecast that it is likely to sell 6,00,000 units for the year 2021. The processing cost of an order is Rs. 150 and the carrying cost per unit of inventory is Rs. 12. The lead time of an order is 8 days.

a. What would be the economic order quantity (EOQ) and re-order point assuming 300 days in a year. (5 Marks)

b. The company implements business process reengineering which results in to reduction of 20% in cost of an order, 10% in carrying cost per unit of inventory and 25% in lead time of an order. What would be the new EOQ and re-order point. (5 Marks)

 

Cloud Computing

1. You are invited by the Government of Kazakhstan to advise on deployment of cloud for Government-to-Citizens (G2C) services. The Government is very keen to reduce the total cost of ownership and increase scalability of its e-governance infrastructure. As such, it is evaluating the use of cloud and the right choice for the deployment model. You have been asked to provide a brief report explaining pros and cons of each cloud deployment model for e-governance systems in Kazakhstan. (10 Marks)

2. Academy Edutech is a startup being incubated at IIT Delhi. It offers K12 e-Tutoring via cloud. Being a startup, it is unable to afford its own data center and is considering commercially available technology platforms for cloud computing. Specifically, it is evaluating (a) the Cloud Deployment Model and (b) Cloud Service Provider. You are invited to provide a comparison of these choices and recommend the most suitable combination for them. You may get more details by visiting the web site of CSP firms or you can make your own assumptions. (10 Marks)

3. The Top Management of Chettinad Spices is meeting to discuss their plan for a New CRM Solution. Both the COO, Mr. Senthil and the VP of Sales, Mr. Menon are of the strong opinion that the company should implement a Custom On-Premise CRM solution to be developed by the company’s regular IT Partner. On the other hand, both, Mr Naidu, the CIO and Ms Bajwa, CFO are keen to move to a cloud Cloud-based SaaS CRM solution. The debate is getting heated as Ms Bajwa also recalled past IT system implementation failures.

a. What arguments can Mr. Senthil make in favor of in-house CRM implementation? (5 Marks)

b. What arguments can Mr Naidu make in favor of a Cloud-based SaaS CRM solution? (5 Marks)

 

Fundamentals of Big Data & Business Analytics

1. On the path towards industrial and social progress Tata Power-DDL has always been a front runner in introducing reformative solutions such as Smart Grid Operations, Automatic Meter Reading, etc. to the power segment in North & North-West Delhi. Among other challenges, revenue leakage and power theft were causing a roadblock in Tata Power-DDL's goal to optimize the power supply for consumers at reduced tariffs.

By digitalizing the power distribution systems, Tata Power - DDL opened the doorway to a vast amount of information that was heterogenous and unstructured. With an aim to enhance decision-making and optimize entire utility ecosystem, Tata Power-DDL’s outlook was to employ advanced digital technology like Big Data analytics.

Tata Power-DDL partnered with Hitachi Systems Micro Clinic to leverage their IT X OT expertise for social enhancement. Collaborating with Tata Power-DDL, Hitachi designed a holistic blueprint for the implementation of end-to-end advanced data analysis solutions; deploying world-class technologies to streamline data ingestion from diverse platforms, systematize scheduling of data and execute data engineering on big data along with swift advanced analytics.

By creating an advanced and reliable system architecture for big data analytics using IT X OT, Hitachi provided Tata Power-DDL with an operational advantage by focusing on:

 IT integration objectives

 Solution modifications

 Speedy execution by using efficient operation technology and result optimization

 Power Operation Technology

Thus, improving operational efficiency and accelerating the delivery of true value to the society by curbing power losses and reducing tariffs for consumers.

a. In this case, how Big data analytics will enable prevention of revenue leakage in power sector. Which tools can be leveraged for data ingestion, scheduling as well as final operationalization of analytics?

b. How is distributed computing different from parallel computing? Use this context to explain the difference.

c. Which analytics methodologies can be used to analyse the business problems mentioned in the case? Which business metrics will be useful to track the possible fallacy in meter reading?

(10 Marks)

2. State 3 use-cases of business analytics within the banking industry, highlighting usage of descriptive, predictive, and prescriptive analytics. Give an example of how mobile analytics is relevant for the industry and the resultant impact vs. the traditional banking systems.

(10 Marks)

3.a. Explain how prescriptive analytics has increasingly been adopted along with big data in the companies. You can also mention the relevant stakeholders in the business who are needed to make this a success. (5 Marks)

3.b. Mention 2 business examples of prescriptive analytics which are fueled by the Big data and Mobile Analytics revolution with the necessary context and methodology. (5 Marks)

 

IT Infrastructure Management

1. Select any three companies in different industries such as banking, retail store, airlines or package delivery that you do business with? How optimal IT Infrastructure in each company use to engage customer, keep the customer informed or create a unique customer experience? (10 Marks)

2. For a hypothetical organization of selected industry suggest what all optimal IT Infrastructure is required for the rapid growth of the organization. Discussion should contain topics related to server farms, cloud computing, green computing and virtualization along with following components of IT Infrastructure Ecosystem. Propose a suitable IT Infrastructure: (10 Marks)

3.a. In general hotel industry is not regarded as the most high-tech industry, and many hotels companies only cautiously adopt IT Infrastructure and new technologies. As for many guests, the quality of a hotel stay is in the end determined by whether or not they have some chocolates on their pillow at night and whether they get good night’s sleep and a good breakfast. For Modern, the hotel that defined 5000 instances in which a service encounter can lead to guest dissatisfaction, making the guests’ stay as enjoyable as possible is the most important goal. Offering technological advantages such as self- service check-in kiosks would not be considered appropriate for luxury hotels of this class. On the other hand, tasks that happen “behind the scenes” offer a host of opportunities to use information technologies. One of these applications is Modern’s customer relationship database. Containing records more than 2.5 million guests, this system is designed to store even the most minute guest preference, so that the guest’s next stay can be made even more enjoyable. In addition to information about guest’s favorite newspaper, or preference of room or pillow, even information overheard in a guest’s casual conversation with waiter is entered into database, so a guest who mentions that She/he likes a certain kind of flower might find a vase with bouquet of these on her/his table the next time she/he visits a Modern.

Question. What are the various components of IT infrastructure ecosystem used in the above caselet for achieving rapid growth in the selected industry? How cloud computing will be helpful in the industry discussed in the above caselet? How asset management is done in such kind of industry? (5 Marks)

3.b. Green computing is a practice of using computing devices so that they can be used efficiently and without causing harm to human beings and environment. The purpose of promoting green computing is to reduce the consumption of energy and to reduce carbon emission (CO2 emission). Suggest few actionable points/ drivers for achieving green data centres and servers. List down few features of green data centres and servers. What are various approaches used for green computing? Explain with the help of real life example. (5 Marks)

 

Commercial Banking System & Role of RBI

1. One of the important mandate of RBI is prudent management of monetary policy, curbing inflation and checking unemployment in economy. Explain how RBI achieves these diverse parameters by use of different tools available with it. (10 Marks)

2. Credit appraisal is a critical analytical tool of bank. Largely the profitability of bank hinges on this tool. Any weakness on this front is reflected on the profitability of banks and it also results in accumulation of stressed assets. BASEL-II has given strong recommendations to check this menace. Elaborate in details the important recommendations of this committee. (10 Marks)

3. Risk mitigation is one of the main function/concern of bank in volatile economy. In course of business banks face different types of risks which may vary from one bank to another.

a. Which are the major risks banks are exposed to and how they mitigate it? (5 Marks)

b. Suppose the regulator asks one of the losses making Bank XYZ to close a few branches to reduce cost thereby make the bank more sustainable/profitable. But XYZ Bank refuses to close its few branches, citing some risk/s involved in the process. What are the risks XYZ Bank perceives if it closes a few branches? (5 Marks)

 

Marketing of Financial Services

1. Develop a Service Marketing Mix (using 8 Ps) for an Asset Management Company (Mutual Fund) of your choice. (10 Marks)

2. Your client had avoided investing in equities for his long term goals. He found equity investments too risky and did not understand when to time his entry and exit in the market. Explain some investment techniques that help negating the biases involved in investing. (10 Marks)

3. You are a Financial Planner. Your client Amit Advani aged 37 years and works with a Pharma company earning Rs 18 lakhs per year. His wife Deepti, aged 34 years, is a homemaker. They have one son Nilesh aged 7 years. The couple requires your help to make some financial decisions. (You can make any assumptions to further build up your case.)

a. Amit wants to buy a Pure Risk Life Insurance cover of Rs 2 crore. He is confused whether he should buy a ULIP, Endowment or a Term Plan. Recommend the product best suited for his requirement. (5 Marks)

b. Amit and Deepti want your help to invest for Nilesh’s higher education which they estimate would be required after 14 years. (5 Marks)

 

Retail Banking

1. Retail Banking is an important arm of banking for building and growing its assets side. What does this mean and what are Banks doing towards growing its assets side? Name any 4 asset side products that Banks provide and explain their characteristics in terms of product nature, its classification & cost benefits for Banks (10 Marks)

2. As Retail Banking provides various types of products and services to its customers, multiple types of ‘Banker–Customer’ relationships emerge. Name any 4 types of Banker-Customer relationship and explain the fundamentals of the nature of the applicable legal relationship (10 Marks)

3. “Dynamic Bank Limited” is a well-established new generation bank started in India 35 years ago. As of today, it has over 800 branches across the country with over 25 branches in each of the metro cities (Mumbai, Delhi, Kolkatta and Chennai). It has about 10,000 full time staff across its branches and administrative offices. In the last 5 years, its personnel costs, occupancy costs and operational costs have been rising and consequently its profits were also declining.

a. Analyze the existing situation and identify potential areas that need to be addressed to bring the bank to growth and profitability (5 Marks)

b. Identify steps and measures that can potentially be deployed to shift product and service delivery to low cost operating models to enhance bank’s profitability (5 Marks)

 

GET BEST QUALITY SOLVED ASSIGNMENTS

VISIT WWW.SMUSOLVEDASSIGNMENTS.COM

Or Mail us at solvemyassignments@gmail.com

YOU MAY CALL US ON - 7506193173

WHATSAPP NUMBER- 9967480770

 

 

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