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INTERNAL ASSIGNMENT
APPLICABLE FOR JUNE 2022 EXAMINATION
Digital
Payments
1. After the onset of current
pandemic situation, most of individuals are using various types of Digital
Payment methods. Discuss the different types of Digital Payment methods (Any 5)
and which method you find more suitable for usage and why (Discuss the same by
stating benefits with example). Have you or your acquaintances faced issues
while performing the transactions? What measures have you taken to make that transaction
smooth? Discuss the same with the help of an example. (10 Marks)
2. Cryptocurrencies is a
currency which is secured by using cryptographic techniques. These currencies
were in news recently due to the taxes levied upon it in the Budget announced
on 1st Feb,2022. Find out how much tax has been levied upon by Indian Government
on same in the Annual Budget-2022 and what are the other measures thought of by
the Government in the same regard. Also, discuss what are the risks and legal
regulatory issues associated with these currencies and the factors one should
take care of while investing in these types of currencies. (10 Marks)
3. A blockchain is a digital
ledger of transactions that is duplicated and distributed across the entire
network of computer systems on the blockchain. Banking sector is the sector wherein
one can see the potential of using this technology at wide scale. Considering the
above scenarios, discuss the following:
a. Explain the features and
contracts in Blockchains and why most of the organizations are adopting this
technology? (5 Marks)
b. Discuss how Blockchains can
help the Banking Sector in maintaining the databases and providing other
advanced services and facilities to its customers. (5 Marks)
IT
Security and Risk Management
1. Malware is intrusive
software that is designed to damage and destroy computers and computer systems.
Malware is a contraction for “malicious software.” Explain the various types of
malware and how is ransomware different from a virus/worm? (10 Marks)
2. The estimated losses due to
elder financial abuse range widely. The FBI’s Internet Crime Complaint Center
(IC3) 2018 Internet Crime Report shows that people 60 and older submitted more
than 62,000 fraud complaints in 2018 with losses totaling nearly $650 million.
Some less conservative sources estimate that fraud against seniors, or what’s known
as elder financial exploitation (EFE), costs families in the U.S. upwards of
$36 billion per year. Research shows that as seniors age, they’re more likely
to sustain higher average losses to senior financial scams. Explain the most
common types of attacks targeting senior citizens and suggest precautionary
measures for them with reference to these attacks? (10 Marks)
3. For a payment processing
site , such as PayPal, security is of utmost important. In PayPal, more than 12
million payment transactions are processed on a daily basis, and this number rises
to 15M million during peak days. Nowadays, PayPal has implemented a new and advanced
approach to catching bugs and vulnerabilities in its website. This security feature
was an add-on to a committed team of more than 2000 anti-fraud specialists who are
responsible for taking care of the perimeter security. Each customer account and
payment transactions were monitored by the organisation 24/7 so that there is
no fraudulent activity, email phishing and loss of identity. Moreover, the
security was also ensured by maintaining every communication between servers on
SSL. However, in the case of any flaw in any of these security features, an alarm
should be raised. Now, PayPal has contacted and assigned members who can work
on bonus basis for the website security. These security researchers who are
paid for identifying the bugs and possible vulnerabilities in PayPal’s website
are known as bounty hunters. “There are a lot of security researchers, there
are a lot of other people out there who are experts on security. We have a very
successful bug bounty program, where researchers will find a vulnerability on
our sites that we’ve missed,” explains Shivananda. Every bug spotter looks for
his/her benefit in identifying bugs. Therefore, PayPal rewards these bounty
hunters with the designation of a hero and their achievements portrayed on the
‘Wall of Fame’. In monetary terms, a huge amount is paid to them. PayPal pays
$10,000 (about `6.5 Lakh) to identify a remote code of execution. In this case,
the spotter of an authentication bypass vulnerability will get $3000 and the
one working on cross-site scripting error would get $750. Many companies such
as Facebook and eBay have involved the community for high-level security. Let’s
understand the manner in which the bug bounty program introduced by PayPal
works. First, a security researcher enters and submits a security bug on the PayPal
portal. On its completion, the security professionals I working at PayPal test
that vulnerability and checks whether or not it is a real issue. They also
understand the fixes and communicates to the researcher saying “Yes, what
you’ve submitted is a genuine issue. Thank you for that. We’re processing it,
and as we process it, we’ll come back to you,” said Shivananda. After the bug
is successfully closed, security researchers are entitled to compensation from
PayPal. The following vulnerabilities are out-of-scope for PayPal:
Vulnerabilities based on
social engineering techniques
Vulnerabilities based on
brute force
The main objective of a
payment processing company is to serve customers innovatively in 200 markets taking
care of the fact that the losses are a third of one percent. Along with this, a
huge amount of creativity has to be brought in designing the fraud eco-system. PayPal
invests a lot of resources in analysing the transactions, account details, and ensuring
that no fraudulent transaction is completed on their website. In fact, it’s surprising
that PayPal has the least loss in the payment industry that is one-third of one
percent. The combination of machine learning and data sciences on the massive
data sets helped PayPal to attain the position where it can assure the
customers regarding the safety of their transactions. “A loss rate of one-third
of one percent is something we can brag about in the industry,” beams
Shivananda
a. Why PayPal thought of
hiring bounty hunters? (5 Marks)
b. What type of issues can be
faced by PayPal if there is some sort of security lapse in the customer payment
transactions? (5 Marks)
Managing
Business Process Outsourcing
1. Many companies have
considered outsourcing a broad range of business processes, including IT
services, to achieve critical cost savings. Although this kind of agreement can
be structured in many ways, a thoughtful contractual arrangement, with
appropriate cost sharing, pass-through mechanisms and pricing adjustments,
allows the parties to share certain risks and at the same time establish a
productive and profitable relationship. Explain BPO contract negotiation and
monitoring and their risk impact? (10 Marks)
2. Organizations typically
undertake periodic process improvement that are focused on specific business
processes and may or may not align with the business strategy. In order to
realize all the benefits of sometimes disparate BPM efforts, there needs to be
an ongoing, organization-wide effort to assess and measure the results and
continue to use the successful implementations. A process portfolio is widely
considered the answer. What are the benefits of effective process portfolio
management? (10 Marks)
3. For ALPHA CallCenter, a
leading healthcare BPO company based out of Gulf approached MeraBPO with a
requirement to improve their BPO process. The customer's BPO division handles
over a million customer calls every month, but their customer satisfaction
levels were plummeting downwards. Even their CSAT was as low as 47%. Since the
customer was a part of the healthcare industry, it was unacceptable for the company
to find a low level of satisfaction from their customers. MeraBPO's role was to
nail down the causes for the low CSAT levels and then to provide a customized
BPO solution that would help the company's performance to soar. At the onset of
the project, the BPO team at MeraBPO decided to dissect the problem and get to
the root cause. Through a detailed analysis, they identified some of the
critical issues in the process that were affecting the customer's BPO's
performance. The following were the requirements of the customer:
There was a linguistic and
cultural mismatch between the BPO's personnel and the client's customers. The
client's customer base was native Arabs while the BPO employees of the customer
(5 male agents and 5 female agents) were not native Arabic speakers. This language
barrier made it difficult for the employees to effectively address the culture specific
requirements of the customers. There was a critical need to align the BPO
support team with the standard processes that govern BPO functioning. The BPO
team also required intensive training in BPO platform management
The BPO's turnaround time
lagged over a period of 7 days in contacting their customers after discharge. The
support BPO team worked only 5 days a week (Monday to Friday) and only between 9
am to 5 pm. This posed a serious limitation for the customers who wanted to
contact our client The customers wanted to make sure that they were talking to
an Arab agent and would ask the BPO employees for their last name, Female
patients of our client would submit contact numbers of the male members of
their family instead of their own. The customer reach percentage was less than
2% After identifying the unique problems that were affecting our client's BPO,
they deployed one their best teams to implement a customized BPO platform.
MeraBPO's skilled BPO team refurbished the entire BPO process of the customer
by adopting the following measures:
1. BPO Service Timings: they
increased the support time span by a period of 4 hours. Next, they made the
support center available from 7 AM to 7 PM. To match the working week of UAE,
they decided to change the work days of the BPO to Sunday to Thursday instead of
Monday to Friday. Multiple shifts were also introduced to meet the time demand
with WFM.
2. Local BPO Agents: they
hired a team of native speaking Arabs to eliminate the cultural gaps.
3. Support Infrastructure:
they enhanced the infrastructure for the customer's BPO center and included
best-of-breed voice, email and internet facilities. This helped in substantially
reducing the turnaround time of the BPO team.
4. Value Added Support
Services: they also offered a host of value added services, such as the
following: they extended the 24-hour call support for excess processing requirements
during peak hours
The BPO agents were given
customized 'Last Names' to suit the caller's country
The DID number was masked
based on the caller's country
The BPO agents were given 20%
hand-outs
Culture specific provisions
were specially created to record rebuttals from the objections raised by the
male family members of female patients
The BPO process of the
customer was continuously improvised and enhanced based on
Lean and Six Sigma methods
The database of the customer
was always kept up-to-date
The BPO application was
rectified periodically
Within a short time span of
just 2 months, they were able to present the following results to our customer.
From an unsatisfactory 47% the CSAT galloped to a whopping 85% - 87%.
The turnaround time was
improved by 24%.
a. What were the cultural
challenges faced by ALPHA call center and how were these specific cultural
challenges met by ALPHA call center (5 Marks)
b. What are the advantages of
outsourcing call center operations of a hospital to a BPO like ALPHA call
center? (5 Marks)
Taxation-
Direct and Indirect
1. Mr. Vinay is an IT
associate at Mittal Enterprises Ltd. During this COVID time his company plans
and started paying fixed medical allowance Rs10000 per month to the employees
working in India. The company also offers medical facilities worth Rs30000 to
the employees working in the various department. Discuss about the taxability
provisions in relation to the fixed medical allowance at the end of the year.
Further, share your insights in relation to the instances when medical facilities
are not regarded as taxable perquisites. (10 Marks)
2. Mr. Parv, aged 68 years
running business as a proprietor for Jaal Enterprises. He furnishes the
particular for the income for the previous year. Annual value of a
self-occupied house property Rs25 lakhs, Interest paid on money borrowed for
certain repairs and reconstruction work Rs20000 Income from business Rs11.30
Lakhs, after adjusting personal travelling expenses worth Rs 30000 from this. Purchase
of furniture treated as expense while calculating the above income, Rs45000. Such
furniture is subject to depreciation @10 %. He paid off mediclaim premium
Rs30000 Also, he purchased NABARD Bonds worth Rs100000
Compute his Net total income
with suitable reasoning where required, reflecting
- Income from house property
- Income from business
- Net total income- (10 Marks)
3. Ms Swati had generated
losses under the head ‘income from house property’ because in the previous year
she paid interest on housing loan Rs350000. Such interest on housing loan is
allowed to be set off from other heads of income subject to certain provisions.
Further, there are certain exceptions to the rules of inter head adjustments.
Discuss in the light of Indian Income Tax Act 1961
a. How and up to what extent
such losses under the head income from house property is
allowed to be set off and
disclose the monetary limit and the amount of unabsorbed losses,
if any. (5 Marks)
b. Discuss the exception to
the rules of Inter head adjustment. (5 Marks)
Strategic
Financial Management
1. A Financial Express news
article of February 3, 2022 mentioned that Alphabet, on February 1, 2022 has
announced that its Board of Directors has approved and declared a 20-for-1
stock split. In light of this news, explain what is a stock split and how is it
different from a bonus issue made by the company? (10 Marks)
2. For the first time any
BBB-rated Asian company outside of Japan has issued a 40-year dollar bond. In
January 2022, Resilience Ltd. raised $1.5 billion in a 10-year issue at a coupon
or interest rate of 2.875%, $1.75 billion in a 30-year bond at a 3.625% and
$750 million in a 40-year issue at a 3.75% coupon rate. The coupon frequency
for the 30-year bond is semi-annual and for the others is annual. You’re
required to compute the value of the bonds if their face value is $1,000 and
the applicable rate is 6.9 percent. (10 Marks)
3. In India, the year of 2021
saw an immense surge in mergers and acquisitions. This was mainly propelled by
first-time buyers and steered by a growth of industry disruptors across
multiple sectors and business activities. The acquisition of Indian payments
giant BillDesk by technology investors Prosus NV was the largest merger and
acquisition deal in the Indian fintech industry. Prosus has its own Fintech
business PayU. This acquisition will help PayU to become one of the leading
online payments providers, globally, with presence in over 20 markets and increased
total payments volume (TPV) of over US$4 billion.
a. With this deal in backdrop,
explain mergers and acquisitions as a restructuring tool. (5 Marks)
b. Identify and explain the
type of merger seen here. Also, elucidate the other types of mergers and
acquisitions in brief. (5 Marks)
International
HR Practices
1. Acme engineering in Mumbai,
is India based heavy engineering company specializing in transformer
manufacturing and setup projects. It's now planning to setup a project management
office in Warsaw, Poland. For this, there will be a team of 15 project experts
moving from India and 2 from France to Poland, including a senior manager coming
from France. What are the pre departure and post arrival trainings you will
plan for the team? What are the top 3 challenges you as HR Manager foresee
after the movement is completed to Poland? (10 Marks)
2. Super solutions is an
organic dye manufacturing company, headquartered in Faridabad, India. Their
environment and skin friendly dyes are in high demand with Indian and global
fashion houses, especially in Mumbai and US. They are a small firm of around 100
employees, mostly in chemical research, sales, quality and customer relationship
roles. Manufacturing is almost completely outsourced to small scale enterprises
in villages in Haryana and Rajasthan. They have got into a 20 year contract to
fulfill requirements of a new fashion house in Milan (Italy). As per the terms
of contract, they need to have 2 researchers, 3 quality experts, 2 logistics
managers and 1 customer relationship manager based exclusively at customer HQ
in Milan. Super solutions have decided to go for local candidates as it will be
cost effective and also in line with government guidelines to promote local
talent. Before you start planning, what all the information you need to
acquire? How will you decide on the recruitment strategy and approach? Please
detail the step wise plan to fulfill these needs? (10 Marks)
3. Pranam electronics,
headquartered in Chennai, is a well-known supplier of semiconductor chips to
automobile companies across Europe, US and Asia- Pacific. They source these
chips from China and Philippines and then sell them after required programming
and packaging. Looking at the product market demand they decided to setup
manufacturing unit in Philippines to cater customers across the globe. Team of 50
members hired to setup the plant, out of which 10 are locally recruited and
rest moved in from Chennai, US & France. You as a Global HR Manager have to
decide on the compensation for all employees working in Philippines. Company
believes in promoting equal compensation for all.
a. What are the components of
International compensation you will consider while rolling out offer to the
employees joining Philippines unit? (5 Marks)
b. Which international
compensation approach will you choose and why? Justify with reasons. (5 Marks)
Employee
Development & Talent Management
1. Global Telenor is a
telecommunications company and believes that employees are their competitive
edge. They are heavily investing in talent management practices. As a Chief
people officer, what steps will you consider while developing talent management
practices for the company? (10 Marks)
2. Royal Fincorp has been a
market leader for a long time. Of late, customer satisfaction scores have
dipped. The new customer service executives seem to be week in query handling
and product information. The need to be agile and work with limited workforce
has pushed Learning and Development to relook at their learning initiatives and
shorten them. Organization wants to look at some on-the-job techniques that
will get the customer service executives to come to speed. Discuss any 4 on-the
job techniques that can be considered for this purpose. (10 Marks)
3.a. In the backdrop of rise
in attrition, organizations are very keen to develop robust employee retention
plan. Suggest some strategies that they can adopt to reduce employee turnover.
(5 Marks)
3.b. With a view to motivate
employees and reward their loyalty, Sun Heath Ltd is keen to fill all the new
managerial roles through their internal source only. Suggest some techniques
that they should consider for internal talent acquisition. (5 Marks)
Strategic
HRM
1. Zeel Authority of India
wishes to terminate a employees due to the surplus of labor. To do so they can
use various retrenchment strategies. Mention those strategies with examples.
(10 Marks)
2. Pooja works as HR Head at
Mind-over-Mantra. Describe briefly the steps involved in Strategic Human
Resource Planning Process. (10 Marks)
3. Career Anchor is something
that develops over time and evolves into a self-concept, shaping an
individual's personal identity or self-image and includes: Talents, skills and abilities
- the things that we believe we are good at, and not so good at. Edgar Schein suggested
that each and every individual possessed specific and unique ‘anchors’ - one’s perception
of one’s own values, talents, abilities and motives, which form the basis of individual
roles and development.
a. Could you identify and
mention and explain any 5 career anchors. (5 Marks)
b. As a student of management
describe any 4 career stages during one’s professional life. (5 Marks)
Capital
Market and Portfolio Management
1. Are Investment and gambling
the same? Justify your answer explaining the concept and characteristics of
Investment. (10 Marks)
2. You are given the
following data:
Name of the Company Expected Beta Expected Return in
percent
A 0.95 12
B 0.80 15
C 0.65 13.50
D 0.64 10
E 0.90 12.5
F 0.60 16.5
G 1.25 18
Expected return of the Market
- 14%; Risk free rate of return - 5%. With the help of above given information
find the stocks which you would recommend to buy or sell? Which technique would
you employ to calculate the same? List down the other applications if any? (10
Marks)
3. According to Lord Keynes
“Given market prices, investors driven by the speculative motive, would trade
on forecasts of the future market price of stocks, rather than stocks’ intrinsic
values.” As a security analyst:
a. Comment on the given
statement (5 Marks)
b. Given this statement, why
do we need fundamental analysis? (5 Marks)
Strategic
Cost Management
1. ABC GAMA Ltd has a special
product to sell some of its old stock, quantity 5000 units, in the market as a
limited period offer. The total cost of production of these products was Rs15000
and these products would have normally been sold out in the market at Rs40 per
unit. The enterprise is looking for three alternatives –
a. Repackage the products at
Rs25000 and sell all the quantities at Rs10 per unit
b. Sell the items as scrap, at
discounted prize of Rs 2 per unit
c. Dispose them off to another
enterprise at an additional cost of Rs3000
Discuss the important
consideration in a decision making process of a firm, identify the three alternatives
available here, and evaluate the three alternatives reflecting which of the
three alternatives to be accepted? (10 Marks)
2. You are planning to lunch
an innovative and unique product in the market in the upcoming year. You are
brainstorming on the pricing aspect of the product with your team. Your team
decided that let’s charge the maximum price in the initial stage of the product
and then lower down the costs gradually. Discuss about which pricing strategy your
team planned to adopt here and what advantages your team would have been observed
here in order to employ this specific strategy. (10 Marks)
3. From the following data of
Megh Enterprises.
a. Calculate the combined
breakeven sales. The Company is producing three products. (5 Marks)
product sales Variable cost
A 10000 6000
B 5000 2500
C 5000 2000
The
company incurred a fixed cost of Rs5700
b. Also, Discuss the concept
and relevance of Breakeven sales for an enterprise (5 Marks)
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