NMIMS JUNE 22 MBA SOLVED ASSIGNMENTS 9967480770

 

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INTERNAL ASSIGNMENT APPLICABLE FOR JUNE 2022 EXAMINATION

Business Economics

1. Assume that a consumer consumes two commodities X and Y and makes five combinations for the two commodities:

TABLE BELOW

Combination Units of X Units of Y

A 25 3

B 20 5

C 16 10

D 13 18

E 11 28

Calculate Marginal rate of Substitution and explain the answer. (10 Marks)

 

2. Elaborate the term Total Revenue and Marginal revenue also calculate TR and MR in the given table (10 Marks)

Price Output (In Units ) Total Revenue Marginal

Revenue

20 1

18 2

16 3

14 4

12 5

3.a. From the given Demand Schedule for air tickets, calculate elasticity of demand. (5 Marks)

Price of Air Ticket

(Per Ticket)

Quantity Demanded (Tickets per month)

1,00,000 5,000

1,20,000 3,500

3.b. Elaborate the term Elasticity of Supply and explain any three factors that determines elasticity of supply (5 Marks)

 

Financial Accounting & Analysis

1. For the following transactions, analyze the accounting transactions using the accounting equation framework (10 Marks)

1. Introduced Rs500000 through a cheque by the Owner as the Initial capital in the

business

2. Purchased goods on credit from Ms. Ritu at Rs 40000

3. Paid Rs 10000 as salary to the employees

4. Invested Rs200000 in a fixed deposit account

5. Paid school fees of the kid Rs 25000, from the business’s bank account.

Note: (2*5 = 10 marks) 1 marks for analyzing each transaction and 1 mark for correct journal entry

2. You started learning the course of financial accounting and analysis in the MBA Program. You learned about commonly used accounting terms. Discuss about any five terms which are commonly used by the different users of accounting information for the sake of understanding the financial statements Student may define and describe about any five terms (10 Marks)

3. From the given information

Amount in Lakhs

cost of goods sold 580

opening stock 40

closing stock 70

creditors at the beginning of the year 60

creditors at the end of the year 100

cash purchases 45

Original cost of equipment sold 400

Gain on the equipment sold 50

Accumulated depreciation on the equipment 80

Calculate:

a. Total purchases, credit purchases and payment to creditors (5 Marks)

b. Define the term Net book value, Accumulated depreciation calculate the net book value and cash proceeds from sale of investment (5 Marks)

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Information Systems for Managers

1. You have been appointed as IT Head of a soon to be opened Retail chain store by the name of “India Retail Store” which will have branches all over India. India Retail store is a Private Limited company. Highlight atleast 5 security threats that a bank may face in today’s times and suggest 5 innovative IT security mechanisms to ensure that such threats do not harm your Retail store chain & that your systems remain as secure as ever. (10 Marks)

2. Choose any e-Governance initiative of any country in the world which is aimed at helping the poor & the needy sections of the society. Enlist atleast 10 benefits of having implemented this system for the benefit of this downtrodden section. (10 Marks)

3. The city of Mysuru is one of the cleanest cities of India and is in close driving distance from Bengaluru, the IT hub. You have been invited as an external IT consultant by Government of India with a mandate to convert Mysuru into a “Smart City”

a. Which “Smart” city in the world will you choose as a benchmark to emulate some of the best practices of that city into Mysuru? Provide atleast 3 reasons with brief descriptions behind your choice of choosing that particular city as a benchmark? (5 Marks)

b. Suggest & describe atleast 2 innovative technology enabled services that you will introduce into Mysuru so that it can be called as a “Smart city”? (5 Marks)

 

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Management Theory and Practice

1. Green Bell is a retail giant in India. Currently only confined to metro cities for their giant super store outlets, they are planning to spread to smaller cities in India. While working on the resource allocation, HR is planning on shifting a few of the current staff to new locations while recruiting local staff at each location in parallel. They need to engage the current staff in training for the newer audience. Discuss the expansion from the point of view of Hofstede’s five dimensions to include in the training. (10 Marks)

2. Sateesh is a project manager in an IT company. He needs to deploy some additional developers to be based on site. He has a meeting with the HR for the same and needs to give a plan of resource deployment to the HR with clarity on how many new members vs how many current developers can be deployed on site. Managers have to make many decisions. Discuss various types of decisions managers typically make based on nature of the decisions, level of the management or capacity. (10 Marks)

3. EarthMovers Ltd are into providing heavy vehicle services. They have various heavy vehicles like tractors, cranes, bull dozers, mixer trucks, etc. They have been growing increasingly and have employed a total staff of 1200. They have divided their business in a Divisional structure. Based on this information, answer the following questions.

a. Discuss the features of divisional structure of organization and infer the divisions that EarthMovers may have employed. (5 Marks)

b. Elaborate on the factors that influence organizational structures. (5 Marks)

 

Marketing Management

1. Italiano is a popular restaurant in the Vile Parle area of Mumbai. The lockdown and subsequent Covid restrictions force the restaurant to shut shop. The owner Mr Ranjeet Sharma is also the main chef of the restaurant decided to start operations from home and use the apps of Zomato and Swiggy to run the place as a cloud kitchen. The business not only survived but became a profitable venture. The recent lifting of restrictions as put Mr Sharma in a quandary, should he now re- rent restaurant space at a very expensive rental value or should he continue to run it as a cloud kitchen. He has approached you, a marketing consultant for advice on devising a plan of action. What would you advise? Create a plan of action for the business. Create a communication plan. Create a consumer outreach plan. (10 Marks)

2. You are the marketing director of Football Federation of India. Soccer as a sport although very interesting is not a popular audience sport in India. How would you generate consumer interest in Football? Create a marketing plan for making Football as a consumer sport using the marketing mix principles. (10 Marks)

3. You are the marketing director for Super max theatre chain. You want to build a footprint for the chain across India. Before the commercial launch of the service you want a better orientation of consumer expectations.

a. Plan a research program with clearly defined target groups, geographies, demographics you shall plan your research project. (5 Marks)

b. Create a 10-question survey questionnaire. (5 Marks)

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Organisational Behaviour

1. Interpersonal relationships between superiors and subordinates in an organization involve different kinds of power equations. In your opinion, arrange the 5 sources of power in order of importance, that are based on superior subordinate relationships in an organization. Justify your preference. (10 Marks)

2. Performance of employees at the workplace depends on their personality traits. Describe the five major traits that most researchers agree upon and explain how they lead to meaningful workplace behaviour. (10 Marks)

3. Mr. Ranveer Goswami, the current CEO retired from the organization and everyone bid him a very emotional farewell. He was a people’s leader and the team was going to certainly miss him. The young CEO Ms. Riya Talwar who was going to take his position had a tall task ahead of her. She was eager to implement the ideas she had in mind to expand the organization and was one focused leader, doing everything in her capacity to lead the organization to greater success.

a. Ms. Riya did not get the welcome or support she expected from the team. Her plans were not implemented with the same vigour that she had imagined? Which common

organizational pitfalls in leadership are described in this scenario? (5 Marks)

b. Correlating it to the above situation, explain how emotional intelligence would help the new CEO get the support she expects from her employees? (5 Marks)

 

Business Communication

1. You are the Team Leader with Amazon. A new group of interns has joined the company. You have been given the responsibility of explaining them how to draft business messages. You explain them about, ‘Adapting the message to Your Audience.’ This can be done by -

·       Using the You Attitude;

·       Maintaining Standard of Etiquette;

·       Emphasizing the Positive and

·       Using Bias Free Language.

Explain these giving appropriate examples of each. (10 Marks)

2. Lisa, a commerce graduate, has been working in the field of Finance for the last 3 years. She now decides to do her post-graduation in management from a reputed college. As a part of her documents, Lisa requires a recommendation letter from her former professor. Imagining yourself to be Lisa, write a letter to your former professor requesting him to write a recommendation letter for you. Take care to refresh the professor’s memory because you had passed out three years ago. Creatively assume any other details that you need for writing the request letter. (10 Marks)

3. Write a complaint letter to the Director of Consumer Grievance Redressal Cell based on the facts given below:

You are Jass Javvy. You bought a Kitchen Aid stand mixer from Flipkart on 1 January 2022 for an amount of Rs.40,000. This included delivery and 40-day money-back offer. As the stand mixer did not perform satisfactorily you decide to return it to Flipkart and send it back on 5th January. You call the company every week and the representative inform you over phone that the transportation and handling charges as well as money equivalent to the price of the mixer, would be credited to your account. On 15th March you receive a statement for your credit card and to your dismay you find that no credit has been applied to your account for the mixer, its transportation and handling charges. You are dissatisfied and decide to write a complaint letter.

a. What is the appropriate ‘tone’ of a letter of claim? How will the tone affect the manner in which the reader responds? Explain (5 Marks)

b. Assume yourself to be Jass Javvy and write a complaint letter to Flipkart. (5 Marks)

 

Business Law

1. Please explain the different types of instruments under which a company under Companies Act, 2013 can raise capital. (10 Marks)

2. Please give two (2) real life instances where Indian employee related laws have ensured protection of welfare of employees. (10 Marks)

3. Gavit and Vinayak are partners who started a partnership under the Partnership Act, 1932. There are differences arisen between them and they have approached you to advise them to resolve their differences:

a. Please suggest ways how they can resolve their differences without approaching conventional court of laws (5 Marks)

b. Please elaborate the advantages of resolving their differences without approaching conventional court of laws (5 Marks)

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Essentials of HRM

1. With the world returning to normalcy post the pandemic, as an HR hiring manager you have the task of forecasting the demand for the next year to make sure you hire the right number and right kind of people. Explain the techniques of HR demand forecasting that you will employ in depth. (10 Marks)

2. As seen in recent trends, organizations have moved away from traditional induction methods to many more interesting ways to welcome their new recruits. Take industry examples and share how will you design induction for new employees in an innovative way. (10 Marks)

3. The past few years have challenged the traditional organizations to think differently. In Intellicore Solutions, where previously no efforts were made by managers for career growth of their workforce, things are about to take a turn for the positive. The leaders now realize the importance of retaining their best talent and have therefore hired HR managers to help create career and succession plans.

a. You have to guide the new HR manager to be successful in his career planning initiative. How will you explain the process to him? (5 Marks)

b. The first step to an effective succession planning is ensuring that the objectives are correctly established. Describe the goals of succession planning that the HR manager should bear in mind. (5 Marks)

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Operations Management

1. List down briefly the various inventory management techniques prevalent in the industry. Discuss how some of these techniques would be applicable to an Automobile Service Shop in effective management of their inventories; i.e Spares, Consumables, etc (assume several inventories of your choice). (10 Marks)

2. Explain in detail the various types of plant layout concepts that area available in operations management. Give examples on where each of these types can be employed respectively. Briefly explain a layout applicable for a Retail store format, highlighting the good points and bottlenecks, if any. (10 Marks)

3. A restaurant chain is planning to open up a new mid-sized multi cuisine restaurant. Considering their expertise and knowledge in the food and beverages services, they are confident of getting into the new restaurant operation. You are required to suggest the team on the following points:

a. Suggest a site location for the restaurant, assuming it to be Metro city (you can assume a city of your choice). Give your reasons for the same (5 Marks)

b. What strategy would the restaurant adopt for an Aggregate Operation Plan of resources given a time frame of a year? (5 Marks)

 

Strategic Management

1. Strategic Management crucially define and determine the long term performance of a business entity. This is with reference to, Nokia, who lost its pace in the smartphone race. As quoted by source:

“Nokia has been long the market leader in the mobile phone market and with its enormous reach and huge customer base, had successfully created significant entry barriers for any new player as such. Its Symbian OS being the backbone of the whole success story contributed to a great deal in its higher perceived ease of use. Customers used to enjoy the features, thanks to highly simplified GUI. It ruled the middle and low end market for long. But, Nokia did a blunder and lost its market share.”(Source: https://www.marketing91.com/nokia-lost-market-share/) In the context of above case, define the term strategic management, discuss, what are the three major challenges to strategic management and specifically point out in relation to Nokia among the three challenges, out of these challenges which challenge hit hard to the Business Giant. (10 Marks)

2. Reliance Industries Limited is a Fortune 500 company and the largest private sector corporation in India. RIL, have evolved from being a textiles and polyester company to an integrated player across energy, materials, retail, entertainment and digital services. In each of these areas, they are committed to innovation-led, exponential growth. It’s clearly evident that RIL has adopted parenting strategy. Discuss the concept of corporate parenting. Discuss the analytical steps which are crucial in developing corporate parent strategy. Conclude how Corporate parenting or parenting strategy is more beneficial when compared against portfolio based corporate strategy (10 Marks)

3. General Electric (GE) is well known for its extraordinary competency in management development.

a. Discuss how the terms capabilities, competency and distinctive competency differs from each other. Also, with reference to the VRIO Framework of analysis, highlight the four questions which any strategist might have examined in relation to GE for evaluating its extraordinary competency in management development. (5 Marks)

b. Describing VRIO Framework with reference to GE: (5 Marks)

- Valuable

- Rareness

- Imitability

- Organization

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Decision Science

1. Three airlines serve a Srinagar. Airline ‘Amira’ has 50% of all the scheduled flights, airline ‘Biyas’ has 30%, and airline ‘chinar’ has the remaining 20%. Their on-time rates are 80%, 65%, and 40%, respectively. Part 1) Draw the Probability tree diagram. (Note: You may use any software for this, like MS paint, MS office, etc.) Part 2) A plane has just left on time. What is the probability that it was airline ‘Amira’? (10 Marks)

2. Rashmi Dhar, manufacturer, and seller of ‘Kashmiri- kahwa’ through E-commers websites. She wanted to know the effect of her spending in advertisement of ‘Kahwa’ on the sales, along with the other factors; ‘number of sales representatives’, ‘customer-satisfaction ratings’. For this research she has gathered the sales data in the following table, along with other necessary information.

Part 1) Define dependent and independent variables

Part 2) Write regression model equation only.

Part 3) Run regression analysis in EXCEL (copy all those tables from EXCEL and paste them in your document).

Part 4) Write the Interpretation of Regression statistics-table, ANOVA- table. Write an interpretation (by referring P-value/ t-stat) on significant effect of independent variables on sales.

Region/

Districts

Sales of

Kahwa (in

INR)

Spending in

advertise (in INR)

number of sales

representatives

(person)

customer-satisfaction

ratings (1=highly

dissatisfied to 5 =

highly satisfied

Kupwara 55328 5512 1 1

Badgam 56251 8337 1 1

Leh-ladakh 57126 8788 4 1

Kargil 58739 8828 5 1

Region/

Districts

Sales of

Kahwa (in

INR)

Spending in

advertise (in INR)

number of sales

representatives

(person)

customer-satisfaction

ratings (1=highly

dissatisfied to 5 =

highly satisfied

Punch 66984 9050 5 2

Rajouri 70676 10150 7 2

Kathua 73206 11236 8 2

Baramula 80571 12538 8 3

Bandipore 93168 13161 8 3

Srinagar 99432 13448 9 4

3.a. According to one survey in India, 75% of Instagram users love REELS. Suppose that 25 Instagram users (randomly selected) have been approached in the university located in vile parle. They have been asked about their status of like/ dislike the Instagram- REELS.

a) What is the probability that Exactly 15 of them would agree with the claim (or said they love Insta-REELS)?

b) What is the probability that Exactly 20 of them would agree with the claim (or said they love Insta-REELS)? (5 Marks)

3.b. ‘Bhartdarshan’ is an Internet-based travel agency wherein customers can see videos of the cities they plan to visit. The number of hits daily is a normally distributed random variable with a mean of 10,000 and a standard deviation of 2,400.

a. What is the probability of getting more than 12,000 hits?

b. What is the probability of getting fewer than 9,000 hits? (5 Marks)

 

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Organisation Culture

1. Briefly discuss the definitions of organisational culture. What are the pillars of organisational culture? Please substantiate your answer with a contextual example. (10 Marks)?

2. Culture eats strategy for breakfast, operational excellence for lunch and everything else for dinner. - Please elaborate your understanding of this narrative. Please substantiate your answer with a suitable example. (10 Marks)

3. Absco Private Limited is a global telecom organisation, with operating presence across Africa, Asia, Latin America and Europe. Of late the organisation has embarked on embedding its value based leadership practise, across all operating entities. In the first quarter of embedding the value based leadership practise, there has been a spike in the number of whistle-blowing cases, especially on malpractices as well as on violation of the organisation values and workplace safeguarding issues. Respective HR teams have been swamped with many complaints and grievances, through a third party managed whistleblowing / grievance channel. This is quite unprecedented for the organisation at it has never experienced such large number of grievance and complaints cases.

a. According to you, is there a direct link between the embedding of values based leadership practice and spike in the number of grievance and complaints cases? If so, why? (5 Marks)

b. As the HR advisor, please can you outline the root cause analysis (RCA) of the situation

and what are some of the key considerations that management should consider to address the underlying issues. (5 Marks)

 

Manpower Planning, Recruitment and Selection

1. Do you think companies can really do without detailed job descriptions? Why or why not? (10 Marks)

2. “Irrespective of the experience level, Induction Training plays an important role for a new employee” Explain why you agree or disagree with this statement. (10 Marks)

3. 360- degree feedback is effective way of appraising the performance of employees provided it is designed and implemented scientifically.

a. Give reasons of how 360 degrees feedback is an effective method of performance appraisal. (5 Marks)

b. While using this method, organizations might come across some difficulties. What kind of difficulties can be faced by the organizations and how those difficulties can be addressed? (5 Marks)

 

Industrial Relations & Labour Laws

1. ‘There have been many complaints from employees at Amazon's fulfillment centers. Workers complain that they are given rigorous tasks in the warehouses’. Explain in your words. (10 Marks)

2. What are the common employee relations challenges faced by employers today? Suggest how the employer can manage them? (10 Marks)

3. The Industrial Disputes Act, 1947 extended to the whole of India and regulated Indian labour law so far as that concerns trade unions as well as Individual workman employed in any Industry within the territory of Indian mainland. Enacted on 11 March 1947 and It came into force 1 April 1947. Explain the following:

a. Salient features of Industrial Disputes Act 1947. (5 Marks)

b. Grievance settlement machinery under Industrial Disputes Act. (5 Marks)

 

Compensation & Benefits

1. Mr Suresh Deshpande is the M.D of “Rashmi Electricals Pvt Ltd” which manufactures various electrical components for the auto industry. It is a mid-sized company, (set-up in the 90’s) employing about 200 people and its products are well known for its quality. Upto 2019 this company was making good profits and therefore it could pay its employees well above the market average. A major component of this pay package were the benefits (like reimbursing school fees for employee’s children, free lunch, free transport) which attracted many talented workmen to the factory. However, after 2019, the profits started dwindling mainly because of competition, increased imports from China and the Corona pandemic. So, a few days ago Mr Deshpande called Mr Roberts, his HR Manager to stop all the different “benefits” given to the employees as these were adding to the costs in a big way. From a Compensation point of view, explain how should Mr Roberts prepare adequate logic to convince Mr Suresh regarding which benefits to retain or discard (10 Marks)

2. Ramani and Kumkum are both Ph.Ds in Chemical Engineering and both have put in more than 15 years in the Pharmaceutical industry. They decided to leave their jobs and open a small company of their own. Accordingly, they took a bank loan and using their contacts, tied-up with another big pharma company to conduct research on their behalf. Initially they recruited five qualified chemists and later as the business grew they recruited more laboratory staff, accountants and other personnel. Since it was a start-up, and the objective was to survive, they tried to get good quality people and so paid them better than what they were earlier getting. Their business grew and by the end of five years they were well established and by that time they had eighteen people on their rolls. The break-up of their staff strength was as follows: - Three Senior Researchers (all Ph.Ds), five Research Associates (Post Graduates in Chemistry), five Assistants (Science Graduates), three Accountants and two Clerks. However, as there was no regular pay structure, there was wide disparity in the pay drawn by different employees. To rectify this situation, both Ramani and Kumkum decided to conduct a Job Evaluation study. In your opinion, which Job Evaluation method would be most suitable in this case. (10 Marks)

3. Mukesh Sharma is residing in the suburbs of Mumbai and has obtained a Diploma in Mechanical Engineering from a reputable Polytechnic in 2021. Since he was among the top five students in the Final Year, he got two job offers in the Campus Placement procedure. The details of these offers are given below: -

a) “Karuna Auto-Parts private Limited” is a medium sized firm manufacturing auto parts, employing about 400 workmen and managerial staff and its products are well known for their quality as they employ the latest state-of-the-art machines. The factory works three shifts per day and he has been placed in the Maintenance department as a “Trainee”. The factory has a good canteen and also has a night rest room for people completing the B shift (2pm to 10 pm). During probation of 1 year, he will paid a Consolidated stipend of Rs 25000/-and will be required to work in the morning shift. After confirmation, he will be placed in the Junior Engineer scale and his total earnings is expected to be around Rs 40,000/- but he will be expected to work in all the three shifts. This factory is a little far from his home (about 40 kms) but is accessible by rail and the company arranges for pick-up from the nearest railhead.

b) “Jayant Forging Private Ltd” is comparatively smaller than the other company and employs about 250 people including workmen and managerial personnel all working in the General shift. This factory is not far from his residence but not situated near any regular rail or road routes. It is a forging unit, established about thirty years ago and has not upgraded it’s old machinery. The company is a sort of captive plant of one of the large commercial vehicle manufacturer, Beta Motors and it manufactures the forged “front axle beam” for their trucks for their factory at Pune. Thus it is dependent on Beta Motors for orders and sometimes payments are delayed and the company has to resort to bank overdrafts to pay employee’s salaries. Mukesh has been offered the position of “Jr Engineer” at a consolidated stipend of Rs 30,000/ pm during the 1yr probation period and will be posted at the factory to learn about the production process. After confirmation, he is expected to assist the Quality Team, regarding quality issues and also travel to the Beta Motors Factory (as required), to settle quality and other issues. The company has assured him of a good career in the management cadre in about five years time. With allowances, he is expected to draw around Rs 45,000 after confirmation.

a. What are the different factors (give at least seven) that Mukesh can use to compare the compensation and other benefits included in the two offers that he has received? (5 Marks)

b. After careful consideration, Mukesh chooses to work in the 1st company i.e “Karuna Autoparts”. Give your comments whether you agree with his decision. (5 Marks)

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Performance Management System

1. Clean Tech is a chain of retail stores in India. The company has completed 2 years and has a chain of 40 retail stores in India. The stores specialize in end to end products ranging from digital products, Apparels, furniture to groceries and more (eg similar to Amazon). The company is considering implementing the Balanced Score Card (BSC). Design a Balanced Score Card for the company covering 2 examples each in the Financial, Customer, Business Process and Learning & Growth quadrants. (10 Marks)

2. Ridhima Bose is working with Netmed Enterprises which is an online medical solutions company. Her role is that of a telecaller who interacts with patients and their families. Ridhima has been an excellent performer and always exceeds her targets. Since the past 4 months, Ridhima has been undergoing some personal challenges with illness in the family. She is very stressed on account of this and her attitude and behavior at work has also changed. She is often seen arguing with colleagues and her customer service rating has also dropped. Her manager has now escalated the matter to the Department Head, Tushar Wadia, who has now called Ridhima for a discussion. Assume you are Tushar, how would you go about conducting the Performance Counseling Discussion. (10 Marks)

3. Roohi Films Ltd is in the visual medium business, focusing on filmmaking (movies, television and digital series) and advertisements. The company has been in existence since 2017. The company now has plans to list on the Bombay Stock Exchange and also expand globally. You are Aarti the HR manager at the company:

a. Prepare a Vision and Mission statement for the company (5 Marks)

b. Write 2 SMART (Specific, Measurable, Achievable, Relevant, Timebound) which can help the company achieve its vision that you have prepared. (5 Marks)

 

Organisational Theory, Structure and Design

1. ‘Housing Depot’ has hired you as an HR Consultant to help them improve their processes. Explain the 7S framework for this home furniture company. Give suggestion on any one type of organisation structure that will suit this organisation. Give justification for your choice. (10 Marks)

2. Rachel wants to start her own IT consulting firm. She has hired you for handling the HR processes. As her HR expert, explain the three organisational approaches that describe the functioning and performance of individuals. In your opinion, which approach is the best? (10 Marks)

3. Steve, VP- HR and Samantha, the Business Head can never agree on the ways to increase organisational effectiveness of their advertising business. Steve focusses more on the different levels of maintaining organisational effectiveness but Samantha is more in favor of taking up a specific approach. In this context,

a. Discuss how Steve will implement the organisational effectiveness on the different levels. (5 Marks)

b. In your opinion, why do you think that Samantha is more in favor of the Goal approach in spite of its loopholes? (5 Marks)

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Business: Ethics, Governance & Risk

1. As a product manager you are responsible for a new hand sanitizer launched recently by your company, Health and Hygiene Ltd. Most of your business is offline through channel partners. You are considering a hybrid model of offline as well as online distribution channels (ecommerce platform). Prepare a note for your Marketing Head identifying five financial and five operational risk involved and classify them as high, medium and low, so that the reputation and stated values of your company are protected. (10 Marks)

2. Select any one popular TV advertisement for any product/service that you find ethically wrong/inappropriate/ offensive. Using any one ethical decision making model (three models covered in class during session1, chapter 2, or any other model) analyse and explain the ethical issues involved and why they are wrong /inappropriate /offensive, from the perspective of any three relevant stakeholders eg consumers, company/brand, section of society involved or targeted eg women, children etc. (10 Marks)

3. Intelligent Services, your employer, prides itself on hiring minorities. One candidate fully fits the job requirements for an open position in your division. However, your boss is concerned that some of your customers will not understand the candidate’s limited command of the English language. You are the manager to whom this candidate will report, if selected.

a. What decision will you take and how will you explain/justify it to your boss? (5 Marks)

b. Which two programs and/or processes will you introduce in your division to be able to successfully deploy many more such candidates in future? (5 Marks)

 

Research Methodology

1. The training manager at ABC corporation has asked you to identify the kind of training programs that should be offered to the young recruits who have joined as management trainees and are to be imparted five additional general management programs along with their specify job training modules. The trainees are a mixed bunch of engineering and management graduates.

(a) How would you formulate your management research questions?

(b) How would you carry out a problem audit? Explain in detail the steps you would take for this.

(c) What could be the mix of variables that could impact the investor decisions? Is it possible to represent the same through a theoretical framework?

(d) State your study objectives and research hypotheses. (10 Marks)

2. -An Academic ---------- Opportunities. The objective of the study was as follows:

1. To assess the growth and development opportunities available in IT companies.

2. To form comprehensive information shoot on the compensation packages for employees of various IT opportunities.

3. To assess the tradeoff that employees might make with respect to growth and development opportunities in case of an attractive compensation package.

4. To profile the typical employee in the IT sector.

5. The implication of the analysis for the IT study.

Develop a questionnaire for the above study based on the objectives? (10 Marks)

3.a. Describe the four types scales with examples? (5 Marks)

3.b. The table below presented the ranks which were assigned by three judges to the works

of ten articles:

S.no. 1 2 3 4 5 6 7 8 9 10

Judge A 5 7 4 1 3 2 9 8 10 6

Judge B 4 8 3 2 7 1 10 6 9 5

Judge C 8 6 2 10 4 1 3 9 5 7

Compute the spearman’s rank order correlation coefficients for each pair of ranking and decide:

a) Which two judges are most alike in their opinion about these artists?

b) Which two judges are different in their opinion about these artists? (5 Marks)

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World Class Operations

1. Critically examine the phases of evolution of operations with specific reference to manufacturing firms. (10 Marks)

2. In order to develop and maintain quality in processes, products and services, identify the factors that need to be considered. Refer your answer to a firm in the service industry. (10 Marks)

3.a. As an Operations Manager with an automobile firm, with the agenda of achieving world class standards, what would be the environmental concerns in achieving world class standards in operations? (5 Marks)

3.b. As an Operations Manager to implement TPM, state the objectives to be considered for the implementation of TPM in your company. (5 Marks)

 

Lean Six Sigma

1. Adopting Lean Six Sigma (LSS) methodologies can help employees manage their time better, resulting in a more productive and efficient end-product. Explain how Lean Six Sigma (LSS) deployment has helped a leading global coffeehouse chain in the recent pandemic time to bring about a positive impact to its operations and employees performance. (10 Marks)

2. By proactively monitoring manufacturing processes, confectionery companies can control variation to ensure quality product. Statistical control charting is used to support continued process verification, ensuring that processes are executed in a correct and consistent manner. Discuss how process control charts can be used for improving the quality levels in the confectionery companies. (10 Marks)

3.a. Suppose you work as a facilities manager in healthcare sector, identify a process that needs some improvement and create a board outline using DMAIC methodology for the process improvement. (5 Marks)

3.b. Enlist at least 5 organizations following either Kaizen or Six Sigma. Also list out 5 organizations that uses a combination of Six Sigma and Kaizen strategies. (5 Marks)

 

New Product Development and Managing Innovation

1. Dabur India Ltd is one of the largest FMCG companies in India. It is also World’s largest Ayurvedic and Natural Hair Care Company. Dabur today operates in key consumer product categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. The coronavirus pandemic has brought a change in demand dynamics with consumers increasingly seeking Ayurvedic products that build immunity. You are the Product Development Manager and have been given a target of introducing at least 30 new products across their different product categories in the next one year. Identify different ways you shall consider introducing new products (Hint: Give some examples of the type of products you would like to consider from the product categories). Also, since the time period is short what type of “product development” model you shall use and why? (Hint: Compare some common product development models studied in the class and explain the benefit of the one that you will choose) (10 Marks)

2. You and your friend have worked on the idea of a unique two-wheeler that runs on electricity. This can be mainly used for B2B purpose by all the delivery companies like Swiggy, Zomato, Tata 100mg and other Online E-commerce platforms. The potential for the product is huge, however, you need to be very sure of the Product Performance before you approach the VC for funding for commercial scale manufacturing. To ensure that the actual product meets the predefined quality standards, you need to do testing at various stages of NPD. Explain all the different types of testing you will be doing during the different stages of NPD of your product. What shall be your final step before you approach VC to fund the project. (10 Marks)

3. In the last 3-4 years, with easy and cheap access of internet, there has been significant rise in various OTT platforms, which got accentuated due to the pandemic in 2020 - 2021. This has affected the DTH market significantly especially in the Tier 1 cities in India.

a. Considering the concept of Product Life Cycle, where would you put the DTH/Television sector in their lifecycle? Explain each phase of the lifecycle and justify your answer with examples. (5 Marks)

b. Giving examples, explain how some of the Television network companies are evolving by new product development and attracting more consumers than ever before. (5 Marks)

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Enterprise Resource Planning

Case Study:

As an enormous international candy-maker, Nestle SA headquartered in Konicki Switzerland, had harbored a goal of integrating ERP across all three of its operating companies; Nestle SA, Nestle UK, and Nestle USA. The latter operation had been working toward complete integration of a set of ERP solutions since in the late 90s, but various requirements, organizational, and policy problems had plagued the complete initiation. By the turn of the millennium, its management finally decided that a holistic re-approach to its business requirements were in order. Consequently, this effort paid dividends that allowed SAP to finally get the $200 million job done. Ultimately, positive business impacts included the consolidation of an outdated accounting structure, better and more efficient communications throughout its supply-chain, and a much more confident workforce.

1. How to integrate the different business process across different sites in the ERP solution; since it requires a lot of upfront effort - but it pays off in the long run - Justify the same.? (10 Marks)

2. Identify the players & their various functions and discuss that how ERP solution can integrating SCM, CRM, and ERP help improve business operations. (10 Marks)

3. Case Study:

As a major energy utility San Francisco’s Pacific Gas and Electric should have know better. Its Oracle ERP implementation had gone well, and there had been no problems of note; until it came time to test the system. Apparently, a manager had chosen a live information database to use during pre-launch testing, although no one thought that the regime would uncover any sensitive company information. Unfortunately, this was untrue, and consequently created a host of costly recovery programs, in addition to losing public confidence in the company’s brand.

a. Explain the major issues to implement the different types of information system to manage the database. (5 Marks)

b. Brief your staff on exactly what they should do and not do. Don't get non-specialist staff to carry out non-specialist roles. How to launch the well-planned ERP system for this case scenarios. (5 Marks)

 

Operations and Supply Chain Strategies

1. There is a multinational company XYZ that operates in the retail business. The company also launched a couple of new products with their label. Customer demand is increasing because the company has a good product mix. Whereas the level of actual performance is not that much increased. As you are appointed as supply chain manager, suggest some strategies to the organization that ultimately increase performance. (10 Marks)

2. Consider last month you started a new business of Electronics items. You are also thinking to start different branches of your business in your city as well as outside. To increase the revenue, you may explore the international market. In the dynamic market, you would face tough competition from different online as well as offline players during the journey. Analyze and suggest a different level of strategies that you will implement in the firm that can improve overall business profit. (10 Marks)

3. A toy company is working in the India market from the last couple of years. The company has many branches within the city and outside as well. The company thinking to start its own manufacturing unit and the government is also motivating manufacturers to start manufacturing within the Indian market.

a. Explain various competitive dimensions in detail that company needs to rework to get better market share and achieve business excellence in the supply chain. (5 Marks)

b. Management is confused about the selection of the production process. Kindly suggest the best method in the production process that improves efficiency. (5 Marks)

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Procurement Management

1. A large nationally dispersed firm wishes to select a new warehousing services provider amongst several contenders. Prepare a detailed list of background information and performance indicators/metrics that you would seek from all prospective service providers to assist in your vendor assessment and selection. (10 Marks)

2. ‘Transportation starts from supplier as inbound logistics and ends with the customer as outbound logistics from the manufacturer’. In view of the above statement, discuss the importance of transportation from the origin till last mile delivery. (10 Marks)

3.a. ‘Procurement of capital equipment is more strategic when compared to procurement of other equipment’. Do you agree? Comment from your perspective citing real time example. (5 Marks)

3.b. DMart appoints you as a purchasing manager for its FMCG. How can your contribution to the purchasing department enhance overall organizational performance through following e procurement strategies? (5 Marks)

 

Supply Chain Management

1. ITC has been changing their foot print of warehouses in the recent years. ITC operates a diversified business model and have evolved over the decades building warehouses to support their production and also to distribute goods to their distributors. This has lead to a lot of cost/service imbalance. They are looking at reducing number of warehouses, automating warehouses and in some cases combining their distribution warehouse along with the factory warehouse. Their aim is to keep the warehouses operationally flexible and agile to meet modern day business needs. Describe distribution network design with ITC business model as background? (10 Marks)

2. A lot of Masks, Sanitizer manufacturers have come up in last two years due to covid. Their business was seeing a massive boom which allowed as many players entry into the market. Now with situation getting better they are faced with competition to keep right level of stock for different items like PPE Kits, Sanitizers, Test Kits, Covid related OTC medication etc. Lot of stock could drain their profits as items have shelf life and if stocks are not available customers would be lost. Recommend how you would approach safety stock maintenance in such market situation? (10 Marks)

3. “Snack Dunia” is a fast food outlet. They operate morning breakfast hours which is Parathas of different types and in the evening several types of north and south Indian snacks. They have high variety of final products from limited number of common materials.

a. Describe aggregate planning and role of aggregate planning? (5 Marks)

b. Describe and apply aggregate planning strategies in this case situation? (5 Marks)

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Total Quality Management

1. Discuss how Poka Yoke can be a key element in mistake-proofing a product’s design for manufacturability, and improving product quality and reliability. Give relevant examples. (10 Marks)

2. Maxx Industries produces various consumer products. To overcome the tough competition from international companies, Maxx decides to understand the customer’s needs and translate them into its product features and design the product. What strategic method would you suggest Maxx should adopt? Discuss the process of its deployment. (10 Marks)

3. Roma Pvt Ltd, machines manufacturing company, is a leader in industrial machines manufacturing sector. Bearing cap is a critical part in machine manufacturing. Bearing cap parts are purchased in large lots from a supplier. To enable quick and reliable incoming inspection Roma plans to adopt acceptance sampling for the bearing cap received in lots from the supplier.

a. What are the steps Roma needs to implement in sampling procedure? (5 Marks)

b. Discuss the OC curve and its parameters (5 Marks)

 

Warehouse Management

1. Consider you are working as an assistant consultant for one of the E-commerce company. The company owns a traditional warehouse for better efficiency, but over some time because of competition performance of the company is decreasing. As a consultant advises the organization to redesign the warehouse that ultimately improves efficiency. (10 Marks)

2. Consider above mention scenario (check Q1) and share your opinion as on the below: How an organization can create a competitive advantage in warehouse management? (10 Marks)

3. ABC Ltd. is operating a business in the retail sector from the last ten years and now is facing challenges in the storage of products. The management of the organisation is thinking to build the first warehouse in the existing city. The organization has hired you as an assistant intra-warehouse consultant to take better decisions.

a. Suggest organization various factors while selecting the location of the warehouse. (5 Marks)

b. Explain top management of organization regarding important warehouse design criteria. (5 Marks)

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International Business

1. “War between Russia and Ukraine is not only affecting trade of these two countries but entire Global Business.” – In the light of above statement analyze International Business Environment. (10 Marks)

2. “Documentary Letter of Credit collection method is the most popular mode of collecting payment by the exporters” – Analyse the statement. How is an irrevocable L/C different from back to back L/C? (10 Marks)

3. In early 2000, “United Colors of Benetton”, The Italian Casual Wear Brand decided to restore it’s lost sales through a shift in strategy. They decided to allow the country managers to adapt the product offers and rework on the marketing strategies. Products were redesigned keeping in view the physical differences among various countries customers. Regional flavours were added in product features and communication specially when more than 50% business started coming from emerging markets.

a. How does the Brand “United Colors of Benetton” demonstrate the Globalisation of markets? (5 Marks)

b. Do you think that this strategy is appropriate for emerging markets? (5 Marks)

 

Digital Marketing

1. Assume you have joined an organisation “WealthMax” that deals with investors who are investing in various financial products like Mutual Funds, Equity, Cryptocurrencies, ETF, etc. The company is not available on any online platform. The online visibility is ZERO. You are a modern-day digital marketer and you have decided to increase the online visibility of the brand WealthMax. What are the various ways through which you will promote your brand online? Explain minimum five platforms with explanation to increase online awareness. (10 Marks)

2. The owners of WealthMax have shown some reservation for going online, you need to explain them the difference between Traditional and Modern Marketing. Also, explain various marketing era’s with example. (10 Marks)

3.a. You plan to purchase a new smart phone but this time you plan to do this in scientific way so you have decided to use a model that encompasses various need satisfying behaviour. Explain the process of smart phone purchase with reference to ‘Engel, Blackwell, and Miniard (EBM)’ Model. (5 Marks)

3.b. Assume you have been invited to speak on a forum covering major types of media. The participants attending the seminar are under graduate media students. You have decided to cover all major types of media with minimum two advantages and disadvantages of each type of media. Write the above content that you plan to speak in the forum with examples. (5 Marks)

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Consumer Behaviour

1. Celebrities, particularly movie stars, TV personalities, popular entertainers, and sports icons, are a symbolic reference group because they are liked, admired, and often have a high degree of perceived credibility. Therefore, many marketers use them to promote their products and services. Please state what parameters would a marketer consider for determining which celebrity should be used for a particular brand. Analyse the role of celebrity star Amitabh Bachchan in influencing consumer behaviour as a brand ambassador for Gujarat Tourism (10 Marks)

2. Culture is the fundamental determinant of a person’s wants and behavior. The growing child acquires a set of values, perceptions, preferences, and behaviors through his or her family and other key institutions.

a. Explain culture, sub-culture

b. Analyse any 3 typical values that Indian children are exposed to from their childhood which are part of our culture and how they impact their purchase choices when they grow (10 Marks)

3. Answer the following

a. What is Customer Involvement – Explain the 4 types of customer involvement in product purchases (5 Marks)

b. Classify the following purchase decisions in terms of the above

i. Buying a gift for your parent’s 25th wedding anniversary

ii. Laptop

iii. Groceries for daily use at home

iv. Ordering-in food at home on a Sunday evening through Swiggy / Zomato (5 Marks)

 

Cost & Management Accounting

1. Management accounting is focused on bringing a greater degree of efficiency to the core business operations. Discuss, management accounting, its role, and highlight if you are working as a management accountant in an enterprise, what would be the potential areas wherein you would like to bring more efficiency. (10 Marks)

2. From the following information provided by Alfa Manufacturing Ltd, prepare a statement of equivalent units and also, Discuss the concept of equivalent units (10 Marks)

Particulars Quantity

Opening stock of inventory

(60 percent complete)

500

Units introduced during the year

10000

Closing inventory of stock

(completion percentage, 40% complete)

200

3. You are a manufacturer of tennis balls in the Mumbai Suburbs. Recently, you got an order to supply 1200 units of the same on a monthly basis. The cost of carrying an inventory of such tennis balls is 1.80 per unit on yearly basis. The production process requires a setup cost on a per run basis of Rs 1000.

Compute:

a. The EOQ, and define the need of computing the EOQ (5 Marks)

b. The Optimum number of orders and optimum period of supply (5 Marks)

 

Custom Shipping and Insurance

1. Your company wants to know the date of determination of rate of duty and tariff valuation on imported goods. You are advised to give a detailed write up on this. (10 Marks)

2. In an interview you have been asked to explain the three categories of goods under Harmonised system of classification. Explain the three categories to the interviewers in detail (10 Marks)

3. One company has imported goods and does not want clear the goods immediately. They approach you for guidance

a. to understand the procedure to store goods without payment of duty. (5 Marks)

b. To understand the benefits of such facility (5 Marks) Guide them by giving details of such options available in customs

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Export Import Procedures and Documentation

1. You have joined one export organization as Export Executive. You need to register the organization with various government agencies/organizations. Give a write up to the Management giving the procedure of various registrations. (10 Marks)

2. You are working with a freight forwarding company. You have exported one consignment by sea for a client. Your company asks you to get Mate Receipt. How will you handle this? (10 Marks)

3. You have placed an order for electronic goods from Singapore. The Singapore organization asks you to open LC as terms of payment. Your company does not know much about Letter of Credit. Your company asks you to explain the following

a. What is Letter of credit and its usefulness (5 Marks)

b. Procedure to open LC and parties involved (5 Marks)

 

India's Foreign Trade

1. One of the herbal cosmetic Indian company Sevanthi Herbals, having their pan India presence decides to go business expansion through entering foreign market/s; you as their strategic partner in marketing their products overseas, explain step by step you go ahead launching their products overseas markets. (10 Marks)

2. Explain how can Sevanthi Herbals can take advantage of Export Promotion Council establish itself company’s products overseas markets. (10 Marks)

3. Indian Veterinary manufacturing company BRM VET engaged in manufacturing of animal healthcare products having extensive range and international quality products:

a. What are your priority International markets for these animal healthcare products, explain briefly (5 Marks)

b. What will be your market entry strategy for these overseas market for BRM VET.? (5 Marks)

 

Project Management

1. SKAB projects, a real estate builders and construction company, is planning to construct a gated community apartment in Hyderabad. As a project manager, describe your role in different phases of its life cycle. (10 Marks)

2. SKAB projects, a real estate builders and construction company, is planning to construct a gated community apartment in Hyderabad. The company identified that they do not have competence in managing and maintaining the project progress in all respects of the projects simultaneously. So, the company decides to contract out some of the parts to a third party to maintain the progress and quality of the project. As a project manager, what type of contract you will suggest to the company and why? (You may consider hypothetical data for cost-benefit analysis of each contract type) (10 Marks)

3. Consider the SKAB project’s gated community apartment construction.

a. Show the deliverables of the gated community apartment on a work breakdown structure (WBS). (5 Marks)

b. Create a Gantt chart to represent the project progress and duration considering the resource person for each deliverable as “person 1”, “person 2”, etc. (5 Marks)

 

Commercial Banking System & Role of RBI

1. Banking in India has undergone systematic changes over last 5 decades permitting starting from nationalization in 1969 of 14 private sector banks again to privatization of banks in 1990s. In year 2014 small Payment Banks were set up for financial inclusion and spreading it in different nooks & corners of the country to again a diametrically opposite step of mergers and consolidation of many weak public sector banks with a few large banks in 2018/19. What are the reasons for such changes? (10 Marks)

2. Why banks are focusing on fund based lending to non-fund based lending? Explain different types of fund based and non-fund based lending activities. (10 Marks)

3. Non-Performing Assets (NPAs) in the Banking sector has become the subject of much discussion and scrutiny. The banks capacity to lend has been severely affected by mounting NPAs, net worth of many banks have eroded and a number of banks have reported huge losses. In recent years many rules and regulations have come from RBI, Government, IMF, BASEL recommendations, etc to keep a tab on stressed assets and timely resolution. In light of above statements:

a. Write the major reasons for increase on NPAs since last 10 years (5 Marks)

b. According to you what would be the mitigating factors/solutions for NPA management. (5 Marks)

 

Corporate Finance

1. Determine the present value of INR 2500 invested today assuming a rate of return of 10%. Define the concept of Present value. Compute- the Present value received one year from now, received at the end of 5 years, received at the end of 10 years. Discuss with reason, which of the three value, is the lowest one (10 Marks)

2. For a business firm leverage is about the fixed operating cost and the fixed finance costs in the cost structure of the firm. For the given details, identify for which firm the degree of operating leverage and degree of financial leverage are higher and why so: (10 Marks)

Firms Amrit Baayu

Sales (Rs.)

Variable cost p.u

Fixed cost (Rs.)

Output (units)

Interest

3,60,000

20

72,000

6,000

40,000

7,50,000

150

1,40,000

1,500

80,000

3. Project costs Rs 180,000 and is expected to generate cash inflows as:

Year Cash inflows(Rs)

1 20,000

2 24,000

3 30,000

4 36,000

5 40,000

a. Discuss the characteristics of long term capital budgeting decisions (5 Marks)

b. calculate the Net Present Value of the project if the cost of capital is 12% and conclude. (5 Marks)

 

Financial Institutions and Markets

1. Vishal has recently joined an Executive MBA program from a reputed college. As a part of his assignment, his he is asked to prepare an assignment to understand how Cash Reserve ratio (CRR) is used as a credit control tool by RBI and Statutory liquidity ratio (SLR) is used in Lowering Country’s Inflation. Help Vishal to prepare his assignment. (10 Marks)

2. Mr. Prakash wants to start up his venture. He has no idea about the investment stages, which forms the building block for the start-up business and hence seeks help from his financial advisor Mr. Sharma. Discuss the three stages of venture capital financing to Mr. Prakash (10 Marks)

3. Ms. Sunita, after completing her graduation, has recently joined a bank. With a steady income now and good growth prospects for her career, she intends to save regularly and increase the amount of savings gradually over the years. Her colleagues in the bank have advised her investing in Mutual Funds (MFs), as a suitable option for her. However, Ms. Sunita is not at all familiar with MFs and has some queries such as:

a. What are mutual funds and why should she be investing through mutual fund? (5 Marks)

b. What are the various types of mutual funds? (5 Marks) Prepare a detailed answer for her queries

 

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Marketing of Financial Services

1. Develop a Service Marketing Mix (using 8 Ps) for an Asset Management Company (Mutual Fund) of your choice. (10 Marks)

2. One of your clients wants to apply for a Home Loan in the next 12 to 18 months. Few months back the client had lost his job during the COVID-19 pandemic and delayed his credit card payments. The client is worried that this may impact his credit score maintained by Credit Bureaus. Suggest a roadmap to your client to improve his credit score. (10 Marks)

3. You are a Financial Planner. Your client Ankur Desai (age 36 years) works with an FMCG company earning Rs. 15 lakhs per annum. His wife Preeti (age 32 years) is a homemaker. They have one daughter Asha (age 3 years). The couple requires your help to make few financial decisions. (You can make any assumptions to further build up your case.)

a. Ankur wants to buy a Pure Risk life insurance cover of Rs 1.5 crore. He is confused whether he should buy a ULIP, Endowment or a Term Plan. Recommend the product best suited for his requirement. (5 Marks)

b. Ankur has expressed his desire to retire by the age of 60. Design a retirement plan for him. (5 Marks)

Retail Banking

1. Retail Banking is sustainable and over the years, it has grown exponentially. What are the reasons for its growth? What changes you perceive in coming years? (10 Marks)

2. Banks are exposed to different types of risk. Recently banks in Afghanistan faced crisis due to volatile political and economic turbulence. This resulted in banking services remaining suspended for a month causing great inconvenience not only to general trade & services but also to common men whose deposit were frozen in the banks and withdrawals were rationed/controlled. What are different types of risks banks are exposed? How to mitigate these risks? (10 Marks)

3. Branchless Banking is one-step towards Financial Inclusion Policy of Government of India.

a. What is the vision of government in this regard? (5 Marks)

b. Enumerate different technologies used in the banking sector to achieve the aim of bringing more people under banking ambit? (5 Marks)

 

Cost & Management Accounting

1. Management accounting is focused on bringing a greater degree of efficiency to the core business operations. Discuss, management accounting, its role, and highlight if you are working as a management accountant in an enterprise, what would be the potential areas wherein you would like to bring more efficiency. (10 Marks)

2. From the following information provided by Alfa Manufacturing Ltd, prepare a statement of equivalent units and also, Discuss the concept of equivalent units (10 Marks)

Particulars Quantity

Opening stock of inventory

(60 percent complete)

500

Units introduced during the year

10000

Closing inventory of stock

(completion percentage, 40% complete)

200

3. You are a manufacturer of tennis balls in the Mumbai Suburbs. Recently, you got an order to supply 1200 units of the same on a monthly basis. The cost of carrying an inventory of such tennis balls is 1.80 per unit on yearly basis. The production process requires a setup cost on a per run basis of Rs 1000. Compute:

a. The EOQ, and define the need of computing the EOQ (5 Marks)

b. The Optimum number of orders and optimum period of supply (5 Marks)

 

Cloud Computing

1. A university wants some advice about deployment of cloud for their online learning platform as they are not able to maintain their own data center. The university is evaluating the right choice of the cloud deployment model. Provide a report explaining pros and cons of each cloud deployment model for the universities online learning platform. (10 Marks)

2. A software development company based in Goa has decided to implement cloud for its customer support department. As the company is working on insurance related product development, they process personal and sensitive data. So, the company is concerned about the security of the data over the cloud. Provide a report to this company about security and other technical challenges of using the cloud. (10 Marks)

3. A KPO company is planning a new solution for their sales and BDM department. The company has two options for implementing this solution. On-premises solution developed by regular IT team and adopting a cloud-based solution.

a. What are the benefits of both the options, On-premises and Cloud-based? (5 Marks)

b. Suggest best option for this company considering that the company don’t have a strong technical team and expertise to handle new solution. (5 Marks)

 

E-Business

1. Considering that cyberspace security is becoming a growing concern for any e-business, enlist some of the major security threats (at least 5) faced by e-businesses across India and give examples of few of the software (at least 5) that could be used to secure its environment. (10 Marks)

2. With the rapid evolution of technology and penetration of the technology enabled devices, e-businesses are gaining more and more prominence thereby generating sustainable revenue. Discuss the various revenue models and the associated issues for an e-business. (10 Marks)

3. Let us suppose you have been hired by a promising startup (choose any 1 industry/sector) in the e-commerce space as a marketing consultant to enhance their business productivity. Post the initial survey you discovered that the company is still replying on traditional tools and methods for their business operations. To enhance the effectiveness of their operations, you decided to meet and explain to the management about the various online marketing strategies and tools that are typically useful for e-businesses like theirs.

a. What would you tell them about the available online marketing strategies for their e-business? (5 Marks)

b. What are the various kinds of online marketing tools for their e-business that you are aware of? (5 Marks)

 

Emerging Technologies: IoT, Augmented Reality, Virtual Reality

1. Introduce the IoT as a boon or bane for the businesses and describe the impact of IoT on any three business processes? Conclude how IoT has been helpful during the COVID pandemic? (10 Marks)

2. Explain how virtual reality is achieved and what are the challenges faced with virtual reality? (10 Marks)

3. Caselet: While designing an IoT based platform for an organization ABC Inc. which is monitoring a remote facility of theirs for various environment parameters of things in remote facility. The end user of the data is interested to get an insight of the situation after getting processed data. A high level diagram depicting the network of sensors include CCTV cameras, temperature sensors, and pressure sensors make a local network of sensors. There are solenoid valve actuators to open and close the water flow and maintain the low or high pressure for fluid. A system consultant has suggested certain infrastructural requirements. According to him these sensors can communicate among themselves using Z-Wave protocol. However, the communication between the router and cloud server is based on Ethernet and cellular technology. And the end users can be connected to cloud server via Ethernet and Wi-Fi protocols. Design has been proposed for various approvals is likely to be implemented with minimum changes.

Questions:

a. Based on above situation draw a high level diagram for the IoT platform meant for ABC Inc.? (5 Marks)

b. Suggest reasoning for the different protocols suggested for the IoT platform? (5 Marks)

 

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Fundamentals of Big Data & Business Analytics

1. The emerging technological development of big data is recognized as one of the most important areas of future information technology and is evolving at a rapid speed, driven in part by social media and the Internet of Things (IoT) phenomenon. The technological developments in big data infrastructure, analytics, and services allow firms to transform themselves into data-driven organizations. IDC (2015) forecasted that the big data technology and services market will grow at a compound annual growth rate of 23.1% over the 2014—2019 period, with annual spending reaching $48.6 billion in 2019. While structured data is an essential part of big data, more and more data are created in unstructured video and image forms, which traditional data management technologies are inadequate to process. A large portion of data worldwide have been generated by billions of IoT devices such as smart home appliances, wearable devices, and environmental sensors. To meet the ever-increasing storage and processing needs of big data, several new big data platforms are emerging, including NoSQL databases as an alternative to traditional relational databases and Hadoop as an open-source framework for inexpensive distributed clusters of commodity hardware. *

Source: *https://e-tarjome.com/storage/panel/fileuploads/2019-02-27/1551256718_E10700- e-tarjome.pdf

a) Mention 2 examples where business uses big data from the sources mentioned above and what kind of infrastructure is needed in the organization to store and maintain big data?

b) How are cloud platforms responsible for growth of big data and how do companies leverage cloud technologies to build analytics solutions? (10 Marks)

2. There are plenty of cashless payment options that have grown in last 3 years — like UPI, NetBanking, Open banking apps, USSD, AEPS etc. The driving force in the evolution of the payment system has been the need to give users the ease of doing it as it directly affects the purchase pattern of a customer. It is because of this reason that Mobile wallets like MobiKwik, PayTM, Oxigen, Amazon Pay, Google Pay have become the forerunners of the digital payment industry. While these wallets are penetrating into very small businesses and non-tier-1 cities initially with their cash-backs, they have innovated and provided easy user experience that needs minimum learning by a user. For example, payment via scanning a QR Code or simply entering merchant’s mobile number is easy. Sending money to a friend to clear debts is just a click-or- two away. To add on to this, apart from simplifying payments, the value-added services like bill payments, ticket booking provided by these wallets have made them the preferred payment option of the savvy Indian consumer. The future of digital payments lies in providing further simplified and secure user experience, while increasing its adoption by leading socio-economic changes at the grass root level. Mobile wallets are good, but still need taking out the smartphone followed by some action by the user, which is no better than taking out the credit card for payment. Next simplification lies in secure identification and payments (by face detection, voice, sound) which can further disrupt and exponentially grow the digital payments wave.

a) How does the mobile analytics play a role in the growth of digital payments? Mention 2 key business metrics which can be tracked to check the status of digital payment evolution. b) State and explain the possible (descriptive/predictive/prescriptive) analytics solutions which can be used to enhance the reach of digital payments within 2 and 3-tier cities. (10 Marks)

3.a. Explain the difference between BI and BA as to how can they help optimize supply chain of an e-commerce business venture? Illustrate the possible outcome achieved in each case (BI vs. BA) and how they enable business objectives. You can make certain assumptions but highlight them clearly. (5 Marks)

3.b. In the logistics and transportation business, how do you use analytics to maintain demand supply balance ongoing? Explain the analytics methodologies used to optimize the supply chain. (5 Marks)

 

IT Infrastructure Management

1. In current scenario, organizations are migrating from unconnected IT infrastructure to integrated IT infrastructure. What kind of challenges organization may face while migrating from independent to integrated IT infrastructure? Explain with the help of business story (Real or Hypothetical). (10 Marks)

2. Select any three companies in different industries such as banking, retail store, airlines or package delivery that you do business with? How optimal IT Infrastructure in each company use to engage you, keep you informed or create a unique customer experience? How effective is use of digital technology in keeping you a loyal customer? (10 Marks)

3.a. Critically evaluate:

“The Cloud is being presented as the Next Big Thing in aligning IT with business, achieving rapid return on investment and moving capital expenditure to operating expenditure. It may appear to be merely the new outsourcing but it avoids the inflexibly of long contracts and is driving new types of behaviour on behalf of service providers and opportunities for businesses. Businesses are being driven toward the Cloud because they are at an inflection point where a new approach to IT is being mandated, one that cleaves to business requirements, is highly flexible, very cost effective and supports rather than blocks tactical and strategic changes to business. Cloud is also being held up as the answer to many traditional IT woes: slow and unresponsive systems; technology as an impediment to mergers and acquisitions (or demergers and spin-out plans); and IT as an expensive and variable source of costs.” (5 Marks)

3.b. Green computing is a practice of using computing devices so that they can be used efficiently and without causing harm to human beings and environment. The purpose of promoting green computing is to reduce the consumption of energy and to reduce carbon emission (CO2 emission). How green computing can be achieved in any three selected organizations, suggest few actionable points? (5 Marks)

 

IT Project Management

1. A consultancy organization is planning to implement Project Tracking applications for their key projects. The senior manager wants to check the applicability and possibility of implementing such an application inside the organization. They decided to conduct the feasibility study for this application. Provide a report to the management about how to conduct the feasibility study. (10 Marks)

2. In a software development company, development team keeps getting change requests from the client and other stakeholders. Company is planning to establish a change management process. Describe the change management process. (10 Marks)

3. Describe following IT project risks.

a. Schedule and Budget risk (5 Marks)

b. Technical risk (5 Marks)

 

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Advanced Supply Chain Management

1. With the introduction and growth of ecommerce in the ‘90s and 2000s, the term 3PL has become ubiquitous, and 3PLs have expanded their services. Discuss what is a 3PL company and why is it considered an important link in a supply chain? (10 Marks)

2. An organization produces premium products which has a fluctuating demand. The organization wants to use a planning strategy which will ensure production runs uninterrupted throughout the manufacturing process and optimize their resources despite changes in demand. Discuss how this organization can implement aggregate planning to balance capacity and demand with minimized resource. What are the likely problems it may face while considering aggregate planning? (10 Marks)

3. Maxx Private limited wants to maintain optimum inventory level of an item stored, so as to reduce the inventory cost. The item has a maximum daily usage of 15 units and a maximum lead time of 23 days. It also has an average daily usage of 7 units. Suggest the following:

a. How Maxx can calculate the optimal level of inventory for this item. (5 Marks)

b. The steps that Maxx needs to take to manage its inventory for multiple-items in multiple locations. (5 Marks)

 

International Logistics & Supply Chain Management

1. An Indian manufacturer of ready-to-eat snacks having a pan-India distribution network is planning its international expansion by way of exports. It has identified Sri Lanka as the first foreign market to start with. Explain the factors it should consider while formulating its supply chain strategy for exporting to the Sri Lankan market and suggest an appropriate strategy for the same. (10 Marks)

2. XL brands follows a direct-to-consumer (D2C) model for sourcing & selling customized clothing products for men & women. With competition from similar other D2C companies, XL is looking to differentiate itself from the others based on its delivery experience. It is also looking at a superior delivery experience to provide it a source of competitive advantage. Explain, with reasons, the choice between in-house & outsourcing of logistics for XL to achieve its twin objectives. (10 Marks)

3. An international optical products company is interested in setting up its India operations by importing & selling its product range comprising of glasses, lenses, & frames through both the distributor as well as retail channel.

a. Explain the requirements & the procedure to be followed for importing the products in India. (5 Marks)

b. What would be its requirements of warehousing in India for the distributor channel? Would these be any different for the retail channel? Suggest the suitable type (or types) of warehouse. (5 Marks)

 

Sales Management

1. Sales organizations should be adaptable to changing circumstances and emerging marketing environment, failing which the structure as well as process will become redundant. Explain the above proposition with examples of two Indian organizations by explaining their evolution over different periods of time. (10 Marks)

2. Bob Jones, sales manager for Steelhouse Industries, a manufacturer and marketer of heavy-duty industrial construction equipment has just finished evaluating several sales candidates for a vacant position. He has narrowed the list to two candidates that stand out. Both Russ and Susan meet the job qualification. In fact, on paper Susan appears to be a stronger candidate, having nearly twice as much industry-related sales experience as Russ. Bob, however, believes that the construction industry is a man’s world. He fears that many of Steelhouse’s customers (and even its own employees) may not respect a women sales person. Thus, even though Susan appears to be the most qualified for the position, Bob is leaning towards hiring Russ. What should Bob do and why? (10 Marks)

3.a. The new marketing strategy of Steel Tubes Limited (STL) focuses on selling CEW (cold drawn electric welded) tubes more than ERW (Electric Resistance Welded) tubes. This marketing strategy was implemented to address very low profits of the company and improve profitability. Recommend an appropriate sales quota system and substantiate your recommendation. (5 Marks)

3.b. As a Regional Sale Manager (North) of a shoe company, you have decided to promote one of the salespersons as a branch manager for a new branch at Karnal in Haryana. What kind of training would you conduct for this salesperson? (5 Marks)

 

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Entrepreneurship and Venture Capital Management

1. Ayat wants to start her own restaurant. Explain detailed business canvas model for opening restaurant. (10 Marks)

2. Tia and Arjun want to start a business which will be technology oriented. Suggest Private limited or LLP will be suitable for Tia and Arjun’s business. (10 Marks)

3. ZIKVA is the family business owned by Patel family since 1960’s. They are basically into import of wood. It is basically run by second generation and will move to third generation very soon.

a. Do you think ZIKVA can expand its business? If yes, then what kind of innovation should be considered for expansion. (5 Marks)

b. According to you what are the challenges of Family Business. Also, mention the advantages and disadvantages of family run business like ZIKVA. (5 Marks)

 

Service Operations Management

1. Define and briefly explain the term ‘Service Design’. What are the various approaches that organizations adopt to implement ‘Service Design’? Explain with examples for approach from setups like Banking or a Healthcare setup (choose any one reference of your own choice) (10 Marks)

2. Discuss the Role of Service Engineers in ‘Engineering’ Service Operations. Explain the three techniques used to evaluate service operations with reference to a setup for an Educational Institute. (10 Marks)

3. The Hospitality sector is a good example wherein the businesses involve both manufacturing (food preparations) as well as service operations. The sold products are evaluated by the customers and they are also rated based on the service that the seller provides. With reference to the industry discuss the following aspects of service operations

a. Discuss the elements that need to be planned in a Service Framework of a Hospitality setup. (5 Marks)

b. What are the challenges faced by the Service Managers who manage these service operations? (5 Marks)

 

International Finance

1. Define interest rate parity (IRP) and explain with US and India example, when IRP does not hold good, how the opportunities for covered interest arbitrage arise. (10 Marks)

2. Explain International Fisher Effect (IFE), forward expectation parity (FEP) and summarise the relation through an appropriate diagram. (10 Marks)

3. Mr.Suresh Bhonsle is treasury head in India of a multi-national bank. In his individual capacity he is an investor of stocks. Over the years he has built up a robust portfolio by investing in stocks of companies of various sectors. In Airlines industry he has investment in 1000 shares in Indigo ( InterGlobe Aviation Ltd.). The sector got badly hit during Covid 19. Mr. Bhonsle (being MBA finance from NMIMS and FRM and treasury head of a bank) goes through the financial statement of the company thoroughly. He notes, as a result of Covid Pandemic - Indigo suffered a net loss of Rs.58298 million during the financial year 2020-21 of which around 9% (Rs 5230 million) is attributable to foreign exchange loss. He further notes that the effect of exchange rate change (loss) on cash and cash equivalents held in foreign currency is Rs.177.28 million. ‘Notes on accounts’ further reveals that there is considerable foreign currency outgo resulting from loan repayment. The profit/ loss arises mainly on exchange difference in repayment of foreign currency loan. Despite foreign currency transaction exposure there does not seem to be in place proper ‘hedging’ of currency risk. Currency risk can be hedged using forward contract with a multinational bank at the same future rate prevailing in the market. Alternatively, the company can deploy money market hedge. Among other loan repayments as per various schedules, suppose indigo has to pay Rs. 5 million (INR) at the yearend 2020-21 without hedging taking spot rate as USD 1 = 76 (or 1 INR= $0.0131). The market condition in 2020-21 was as under-

Indian 1 year T-bill rate 5.50% per annum

U.S 1 year bond yield 1.00%

Spot exchange rate Rs.76/$1

Forward (future)exchange rate at the beginning of 2020-21 Rs.74/$/1

Required:

a. Compute the impact of hedging if forward rate route (forward hedge) is taken. (5 Marks)

b. Compute the impact of money market hedge and compare with forward hedge (a) to arrive at logical conclusion as to hedging strategy the company should follow. (5 Marks)

 

Services Marketing

1. You are the owner of a retail chain. You currently have consumer durables, groceries and private label clothing range for kids, men, and women. The price point is low and the quality you offer is fantastic. You have more than eighty percent repeat customers. In most of the customer surveys that you have conducted with market research agencies have pointed this unique feature of your store. You have successfully operated your business in Delhi. You have about 15 stores operating across the state. During the last five years, you have spread your offerings to the other northern states, and you have seen a wonderful response. You are pretty encouraged. After operating the stores for couple of years, the brand is not growing at the pace at which it should have. You are not able to figure out why. A consultant suggested to promote the brand in a big way. How will you do this? (10 Marks)

2. You have worked in the industry for a decade, and you are now fed up with the boring work environment around you. The entrepreneurial bug has bitten you and a food business is in your mind. There are numerous challenges, however. In your city, the population is large enough to sustain the business, disposable incomes are high, and you feel that there is a niche offering that needs to be created for your restaurant. How would plan your service offering? (10 Marks)

3. Trail Blazers academy is a coaching academy, providing training, coaching, and counselling services for students. Their primary revenue source is from the coaching they do for medical and JEE. Established a decade ago, it is now a well-known brand, but faces sever competition from the crowded market of the coaching space. The quality of the students passing out are well known and many candidates are able to crack the JEE and medical exams. However, in the last couple of years, the company has tried to expand using the franchise model. This was possibly the best model available. But with tremendous amount of competition happening online and offline, the pricing model of the academy has changed. The fees for the course are on the brochure but is charged variably. There are no standardizations followed. Many of the franchisee’s charge whatever they want to, essentially to maintain a minimum threshold of students flowing into the organisation. Sometimes the centre heads of the franchise, encourage existing students to bring in new candidates, there by incentivizing them. Some of the hard negotiators are able to settle down at a lower price point that what others are paying. In many cases, students were allowed just with a token money with more than the usual EMIs. Everything seems to be as per the flexibility of the centre managers. While some of the franchises are happy, others are not. The location of the centre, number of enrolments drive the pricing. The parents are unhappy with this mechanism and there are complaints floating in the social media about Trail Blazers.

a. How will you build a renowned ‘Trail Blazer’ brand? (5 Marks)

b. How will you deal with your complaining customers? (5 Marks)

 

Marketing Research

1. A famous restaurant chain is planning to launch a health food restaurant in the four metros. They feel that the ‘eat nutritious food’ fever is catching up among the urban population in India. The restaurants will offer traditional Indian and continental healthy cuisine in a great ambience. They want to assess the readiness of potential customers to consume healthy and nutritious food and decide on the menu, how much are the customers willing to pay and above all what are the expectations of customers from such a restaurant. They want to position the restaurant as upmarket and modern. They also would like to host corporate functions, family ceremonies from birth day to weddings in their premises with a great ambience and healthy and nutritious food menu. What kind of data do you intend to collect? Prepare a research proposal. (10 Marks)

2. Prepare a questionnaire for measuring the satisfaction of customers of a 3-star resort. Ensure that you cover all the aspects of the resort experience from booking to check-out. Use the right scales to measure customer satisfaction. (10 Marks)

3.a. A company has launched a new ad for a beauty soap which has been on air for the last two months. The ad promotes a new variant -lemon freshness of the soap and has hired a very popular Hindi film actress. How will you measure the ad effectiveness? (5 Marks)

3.b. A Hindi film channel wants to create weekly show on latest fashion and trends. They have a few short-listed ideas in hand as far as the content is concerned. They would like to know which idea would be liked by their target audience. What is your suggestion? (5 Marks)

 

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Insurance & Risk Management

1. What could be peculiar features observed for Insurance in common world? (10 Marks)

2. Explain the typical types of Insurance apart from Life Insurance (10 Marks)

3.a. What can be termed as Basic Characteristics of Risk Management? (5 Marks)

3.b. How one can identify the respective Loss Exposures in Risk? (5 Marks)

 

International Banking & Foreign Exchange Management

1. You are an intern with XYZ Indian bank. You are supposed to submit a report on working of Treasury Operations of XYZ bank as your internship end-term report. Prepare a report on organizational and divisional structure of you bank. Explain the function of each division in detail. (10 Marks)

2. As per the recent news India’s forex reserves have declined. You are a banker and you have an interview with one of the finance magazines. You are asked to explain what are forex reserves and the objective behind forex reserves. With reference to the news, how would this decline impact India (10 Marks)

3. Authorized dealers also play an important role in foreign exchange transactions. In context to the statement,

a. Explain the role of Authorized dealers with respect to RBI. (5 Marks)

b. What are the categories and functions of these categories of Authorized Dealers. Name some Authorised dealers under each category (5 Marks)

 

Treasury Management in Banking

1. Calculate the duration Gap of the following excerpts from the balance sheet of a bank. Also calculate the impact on the equity of the bank in the different interest rates scenarios.

KINDLY CHECK BELOW

Balance Sheet for Hypothetical

Bank

Particulars Assets

Macaulay

Duration

Liabilities

Macaulay

Duration

Current Assets 1500 7 years

Current

Liabilities 1400 5 Years

Fixed Assets 1400

Other Liab. 1300

2900 Equity 200

2900

Scenarios for Impact analysis:

1. Interest rates increased by 1%

2. Interest rates decreased by 1% (10 Marks)

2. Visit www.world governmentbonds.com. and analyze the yield curves shapes of US, UK, Germany and Indian GOI bond yield curve. Explain your analysis in terms of shape and expectation about state of these economies. (10 Marks)

3. Case study

Vistara Ltd. has imported spare parts worth 1 million USD and the invoice is payable in 180 days. Current Spot rate in the market is USD/INR 75. You are required to calculate impact on transaction exposure under following scenarios:

a. Company decides to use Forward Market for hedging and wants you determine the 180 days forward rate (based in IRP) given interest rates in India as 6% per annum and Interest rates in US as 1% per annum and suggest the relevant position it should take in this forward. (5 Marks)

b. Is it always necessary that the forex exposure should be hedged? What will you suggest to Vistara if USDINR is expected to be around 76 after 180 days. (5 Marks)

 

Digital Payments

1. After the onset of current pandemic situation, most of individuals are using various types of Digital Payment methods. Discuss the different types of Digital Payment methods (Any 5) and which method you find more suitable for usage and why (Discuss the same by stating benefits with example). Have you or your acquaintances faced issues while performing the transactions? What measures have you taken to make that transaction smooth? Discuss the same with the help of an example. (10 Marks)

2. Cryptocurrencies is a currency which is secured by using cryptographic techniques. These currencies were in news recently due to the taxes levied upon it in the Budget announced on 1st Feb,2022. Find out how much tax has been levied upon by Indian Government on same in the Annual Budget-2022 and what are the other measures thought of by the Government in the same regard. Also, discuss what are the risks and legal regulatory issues associated with these currencies and the factors one should take care of while investing in these types of currencies. (10 Marks)

3. A blockchain is a digital ledger of transactions that is duplicated and distributed across the entire network of computer systems on the blockchain. Banking sector is the sector wherein one can see the potential of using this technology at wide scale. Considering the above scenarios, discuss the following:

a. Explain the features and contracts in Blockchains and why most of the organizations are adopting this technology? (5 Marks)

b. Discuss how Blockchains can help the Banking Sector in maintaining the databases and providing other advanced services and facilities to its customers. (5 Marks)

 

IT Security and Risk Management

1. Malware is intrusive software that is designed to damage and destroy computers and computer systems. Malware is a contraction for “malicious software.” Explain the various types of malware and how is ransomware different from a virus/worm? (10 Marks)

2. The estimated losses due to elder financial abuse range widely. The FBI’s Internet Crime Complaint Center (IC3) 2018 Internet Crime Report shows that people 60 and older submitted more than 62,000 fraud complaints in 2018 with losses totaling nearly $650 million. Some less conservative sources estimate that fraud against seniors, or what’s known as elder financial exploitation (EFE), costs families in the U.S. upwards of $36 billion per year. Research shows that as seniors age, they’re more likely to sustain higher average losses to senior financial scams. Explain the most common types of attacks targeting senior citizens and suggest precautionary measures for them with reference to these attacks? (10 Marks)

3. For a payment processing site , such as PayPal, security is of utmost important. In PayPal, more than 12 million payment transactions are processed on a daily basis, and this number rises to 15M million during peak days. Nowadays, PayPal has implemented a new and advanced approach to catching bugs and vulnerabilities in its website. This security feature was an add-on to a committed team of more than 2000 anti-fraud specialists who are responsible for taking care of the perimeter security. Each customer account and payment transactions were monitored by the organisation 24/7 so that there is no fraudulent activity, email phishing and loss of identity. Moreover, the security was also ensured by maintaining every communication between servers on SSL. However, in the case of any flaw in any of these security features, an alarm should be raised. Now, PayPal has contacted and assigned members who can work on bonus basis for the website security. These security researchers who are paid for identifying the bugs and possible vulnerabilities in PayPal’s website are known as bounty hunters. “There are a lot of security researchers, there are a lot of other people out there who are experts on security. We have a very successful bug bounty program, where researchers will find a vulnerability on our sites that we’ve missed,” explains Shivananda. Every bug spotter looks for his/her benefit in identifying bugs. Therefore, PayPal rewards these bounty hunters with the designation of a hero and their achievements portrayed on the ‘Wall of Fame’. In monetary terms, a huge amount is paid to them. PayPal pays $10,000 (about `6.5 Lakh) to identify a remote code of execution. In this case, the spotter of an authentication bypass vulnerability will get $3000 and the one working on cross-site scripting error would get $750. Many companies such as Facebook and eBay have involved the community for high-level security. Let’s understand the manner in which the bug bounty program introduced by PayPal works. First, a security researcher enters and submits a security bug on the PayPal portal. On its completion, the security professionals I working at PayPal test that vulnerability and checks whether or not it is a real issue. They also understand the fixes and communicates to the researcher saying “Yes, what you’ve submitted is a genuine issue. Thank you for that. We’re processing it, and as we process it, we’ll come back to you,” said Shivananda. After the bug is successfully closed, security researchers are entitled to compensation from PayPal. The following vulnerabilities are out-of-scope for PayPal:

 Vulnerabilities based on social engineering techniques

 Vulnerabilities based on brute force

The main objective of a payment processing company is to serve customers innovatively in 200 markets taking care of the fact that the losses are a third of one percent. Along with this, a huge amount of creativity has to be brought in designing the fraud eco-system. PayPal invests a lot of resources in analysing the transactions, account details, and ensuring that no fraudulent transaction is completed on their website. In fact, it’s surprising that PayPal has the least loss in the payment industry that is one-third of one percent. The combination of machine learning and data sciences on the massive data sets helped PayPal to attain the position where it can assure the customers regarding the safety of their transactions. “A loss rate of one-third of one percent is something we can brag about in the industry,” beams Shivananda

a. Why PayPal thought of hiring bounty hunters? (5 Marks)

b. What type of issues can be faced by PayPal if there is some sort of security lapse in the customer payment transactions? (5 Marks)

 

Managing Business Process Outsourcing

1. Many companies have considered outsourcing a broad range of business processes, including IT services, to achieve critical cost savings. Although this kind of agreement can be structured in many ways, a thoughtful contractual arrangement, with appropriate cost sharing, pass-through mechanisms and pricing adjustments, allows the parties to share certain risks and at the same time establish a productive and profitable relationship. Explain BPO contract negotiation and monitoring and their risk impact? (10 Marks)

2. Organizations typically undertake periodic process improvement that are focused on specific business processes and may or may not align with the business strategy. In order to realize all the benefits of sometimes disparate BPM efforts, there needs to be an ongoing, organization-wide effort to assess and measure the results and continue to use the successful implementations. A process portfolio is widely considered the answer. What are the benefits of effective process portfolio management? (10 Marks)

3. For ALPHA CallCenter, a leading healthcare BPO company based out of Gulf approached MeraBPO with a requirement to improve their BPO process. The customer's BPO division handles over a million customer calls every month, but their customer satisfaction levels were plummeting downwards. Even their CSAT was as low as 47%. Since the customer was a part of the healthcare industry, it was unacceptable for the company to find a low level of satisfaction from their customers. MeraBPO's role was to nail down the causes for the low CSAT levels and then to provide a customized BPO solution that would help the company's performance to soar. At the onset of the project, the BPO team at MeraBPO decided to dissect the problem and get to the root cause. Through a detailed analysis, they identified some of the critical issues in the process that were affecting the customer's BPO's performance. The following were the requirements of the customer:

There was a linguistic and cultural mismatch between the BPO's personnel and the client's customers. The client's customer base was native Arabs while the BPO employees of the customer (5 male agents and 5 female agents) were not native Arabic speakers. This language barrier made it difficult for the employees to effectively address the culture specific requirements of the customers. There was a critical need to align the BPO support team with the standard processes that govern BPO functioning. The BPO team also required intensive training in BPO platform management

 

The BPO's turnaround time lagged over a period of 7 days in contacting their customers after discharge. The support BPO team worked only 5 days a week (Monday to Friday) and only between 9 am to 5 pm. This posed a serious limitation for the customers who wanted to contact our client The customers wanted to make sure that they were talking to an Arab agent and would ask the BPO employees for their last name, Female patients of our client would submit contact numbers of the male members of their family instead of their own. The customer reach percentage was less than 2% After identifying the unique problems that were affecting our client's BPO, they deployed one their best teams to implement a customized BPO platform. MeraBPO's skilled BPO team refurbished the entire BPO process of the customer by adopting the following measures:

1. BPO Service Timings: they increased the support time span by a period of 4 hours. Next, they made the support center available from 7 AM to 7 PM. To match the working week of UAE, they decided to change the work days of the BPO to Sunday to Thursday instead of Monday to Friday. Multiple shifts were also introduced to meet the time demand with WFM.

2. Local BPO Agents: they hired a team of native speaking Arabs to eliminate the cultural gaps.

3. Support Infrastructure: they enhanced the infrastructure for the customer's BPO center and included best-of-breed voice, email and internet facilities. This helped in substantially reducing the turnaround time of the BPO team.

4. Value Added Support Services: they also offered a host of value added services, such as the following: they extended the 24-hour call support for excess processing requirements during peak hours

The BPO agents were given customized 'Last Names' to suit the caller's country

The DID number was masked based on the caller's country

The BPO agents were given 20% hand-outs

Culture specific provisions were specially created to record rebuttals from the objections raised by the male family members of female patients

The BPO process of the customer was continuously improvised and enhanced based on

Lean and Six Sigma methods

The database of the customer was always kept up-to-date

The BPO application was rectified periodically

Within a short time span of just 2 months, they were able to present the following results to our customer. From an unsatisfactory 47% the CSAT galloped to a whopping 85% - 87%.

The turnaround time was improved by 24%.

a. What were the cultural challenges faced by ALPHA call center and how were these specific cultural challenges met by ALPHA call center (5 Marks)

b. What are the advantages of outsourcing call center operations of a hospital to a BPO like ALPHA call center? (5 Marks)

 

Taxation- Direct and Indirect

1. Mr. Vinay is an IT associate at Mittal Enterprises Ltd. During this COVID time his company plans and started paying fixed medical allowance Rs10000 per month to the employees working in India. The company also offers medical facilities worth Rs30000 to the employees working in the various department. Discuss about the taxability provisions in relation to the fixed medical allowance at the end of the year. Further, share your insights in relation to the instances when medical facilities are not regarded as taxable perquisites. (10 Marks)

2. Mr. Parv, aged 68 years running business as a proprietor for Jaal Enterprises. He furnishes the particular for the income for the previous year. Annual value of a self-occupied house property Rs25 lakhs, Interest paid on money borrowed for certain repairs and reconstruction work Rs20000 Income from business Rs11.30 Lakhs, after adjusting personal travelling expenses worth Rs 30000 from this. Purchase of furniture treated as expense while calculating the above income, Rs45000. Such furniture is subject to depreciation @10 %. He paid off mediclaim premium Rs30000 Also, he purchased NABARD Bonds worth Rs100000

Compute his Net total income with suitable reasoning where required, reflecting

- Income from house property

- Income from business

- Net total income- (10 Marks)

3. Ms Swati had generated losses under the head ‘income from house property’ because in the previous year she paid interest on housing loan Rs350000. Such interest on housing loan is allowed to be set off from other heads of income subject to certain provisions. Further, there are certain exceptions to the rules of inter head adjustments. Discuss in the light of Indian Income Tax Act 1961

a. How and up to what extent such losses under the head income from house property is

allowed to be set off and disclose the monetary limit and the amount of unabsorbed losses,

if any. (5 Marks)

b. Discuss the exception to the rules of Inter head adjustment. (5 Marks)

 

Strategic Financial Management

1. A Financial Express news article of February 3, 2022 mentioned that Alphabet, on February 1, 2022 has announced that its Board of Directors has approved and declared a 20-for-1 stock split. In light of this news, explain what is a stock split and how is it different from a bonus issue made by the company? (10 Marks)

2. For the first time any BBB-rated Asian company outside of Japan has issued a 40-year dollar bond. In January 2022, Resilience Ltd. raised $1.5 billion in a 10-year issue at a coupon or interest rate of 2.875%, $1.75 billion in a 30-year bond at a 3.625% and $750 million in a 40-year issue at a 3.75% coupon rate. The coupon frequency for the 30-year bond is semi-annual and for the others is annual. You’re required to compute the value of the bonds if their face value is $1,000 and the applicable rate is 6.9 percent. (10 Marks)

3. In India, the year of 2021 saw an immense surge in mergers and acquisitions. This was mainly propelled by first-time buyers and steered by a growth of industry disruptors across multiple sectors and business activities. The acquisition of Indian payments giant BillDesk by technology investors Prosus NV was the largest merger and acquisition deal in the Indian fintech industry. Prosus has its own Fintech business PayU. This acquisition will help PayU to become one of the leading online payments providers, globally, with presence in over 20 markets and increased total payments volume (TPV) of over US$4 billion.

a. With this deal in backdrop, explain mergers and acquisitions as a restructuring tool. (5 Marks)

b. Identify and explain the type of merger seen here. Also, elucidate the other types of mergers and acquisitions in brief. (5 Marks)

 

International HR Practices

1. Acme engineering in Mumbai, is India based heavy engineering company specializing in transformer manufacturing and setup projects. It's now planning to setup a project management office in Warsaw, Poland. For this, there will be a team of 15 project experts moving from India and 2 from France to Poland, including a senior manager coming from France. What are the pre departure and post arrival trainings you will plan for the team? What are the top 3 challenges you as HR Manager foresee after the movement is completed to Poland? (10 Marks)

2. Super solutions is an organic dye manufacturing company, headquartered in Faridabad, India. Their environment and skin friendly dyes are in high demand with Indian and global fashion houses, especially in Mumbai and US. They are a small firm of around 100 employees, mostly in chemical research, sales, quality and customer relationship roles. Manufacturing is almost completely outsourced to small scale enterprises in villages in Haryana and Rajasthan. They have got into a 20 year contract to fulfill requirements of a new fashion house in Milan (Italy). As per the terms of contract, they need to have 2 researchers, 3 quality experts, 2 logistics managers and 1 customer relationship manager based exclusively at customer HQ in Milan. Super solutions have decided to go for local candidates as it will be cost effective and also in line with government guidelines to promote local talent. Before you start planning, what all the information you need to acquire? How will you decide on the recruitment strategy and approach? Please detail the step wise plan to fulfill these needs? (10 Marks)

3. Pranam electronics, headquartered in Chennai, is a well-known supplier of semiconductor chips to automobile companies across Europe, US and Asia- Pacific. They source these chips from China and Philippines and then sell them after required programming and packaging. Looking at the product market demand they decided to setup manufacturing unit in Philippines to cater customers across the globe. Team of 50 members hired to setup the plant, out of which 10 are locally recruited and rest moved in from Chennai, US & France. You as a Global HR Manager have to decide on the compensation for all employees working in Philippines. Company believes in promoting equal compensation for all.

a. What are the components of International compensation you will consider while rolling out offer to the employees joining Philippines unit? (5 Marks)

b. Which international compensation approach will you choose and why? Justify with reasons. (5 Marks)

 

Employee Development & Talent Management

1. Global Telenor is a telecommunications company and believes that employees are their competitive edge. They are heavily investing in talent management practices. As a Chief people officer, what steps will you consider while developing talent management practices for the company? (10 Marks)

2. Royal Fincorp has been a market leader for a long time. Of late, customer satisfaction scores have dipped. The new customer service executives seem to be week in query handling and product information. The need to be agile and work with limited workforce has pushed Learning and Development to relook at their learning initiatives and shorten them. Organization wants to look at some on-the-job techniques that will get the customer service executives to come to speed. Discuss any 4 on-the job techniques that can be considered for this purpose. (10 Marks)

3.a. In the backdrop of rise in attrition, organizations are very keen to develop robust employee retention plan. Suggest some strategies that they can adopt to reduce employee turnover. (5 Marks)

3.b. With a view to motivate employees and reward their loyalty, Sun Heath Ltd is keen to fill all the new managerial roles through their internal source only. Suggest some techniques that they should consider for internal talent acquisition. (5 Marks)

 

Strategic HRM

1. Zeel Authority of India wishes to terminate a employees due to the surplus of labor. To do so they can use various retrenchment strategies. Mention those strategies with examples. (10 Marks)

2. Pooja works as HR Head at Mind-over-Mantra. Describe briefly the steps involved in Strategic Human Resource Planning Process. (10 Marks)

3. Career Anchor is something that develops over time and evolves into a self-concept, shaping an individual's personal identity or self-image and includes: Talents, skills and abilities - the things that we believe we are good at, and not so good at. Edgar Schein suggested that each and every individual possessed specific and unique ‘anchors’ - one’s perception of one’s own values, talents, abilities and motives, which form the basis of individual roles and development.

a. Could you identify and mention and explain any 5 career anchors. (5 Marks)

b. As a student of management describe any 4 career stages during one’s professional life. (5 Marks)

 

Capital Market and Portfolio Management

1. Are Investment and gambling the same? Justify your answer explaining the concept and characteristics of Investment. (10 Marks)

2. You are given the following data:

Name of the Company Expected Beta Expected Return in percent

A 0.95 12

B 0.80 15

C 0.65 13.50

D 0.64 10

E 0.90 12.5

F 0.60 16.5

G 1.25 18

Expected return of the Market - 14%; Risk free rate of return - 5%. With the help of above given information find the stocks which you would recommend to buy or sell? Which technique would you employ to calculate the same? List down the other applications if any? (10 Marks)

3. According to Lord Keynes “Given market prices, investors driven by the speculative motive, would trade on forecasts of the future market price of stocks, rather than stocks’ intrinsic values.” As a security analyst:

a. Comment on the given statement (5 Marks)

b. Given this statement, why do we need fundamental analysis? (5 Marks)

 

Strategic Cost Management

1. ABC GAMA Ltd has a special product to sell some of its old stock, quantity 5000 units, in the market as a limited period offer. The total cost of production of these products was Rs15000 and these products would have normally been sold out in the market at Rs40 per unit. The enterprise is looking for three alternatives –

a. Repackage the products at Rs25000 and sell all the quantities at Rs10 per unit

b. Sell the items as scrap, at discounted prize of Rs 2 per unit

c. Dispose them off to another enterprise at an additional cost of Rs3000

Discuss the important consideration in a decision making process of a firm, identify the three alternatives available here, and evaluate the three alternatives reflecting which of the three alternatives to be accepted? (10 Marks)

2. You are planning to lunch an innovative and unique product in the market in the upcoming year. You are brainstorming on the pricing aspect of the product with your team. Your team decided that let’s charge the maximum price in the initial stage of the product and then lower down the costs gradually. Discuss about which pricing strategy your team planned to adopt here and what advantages your team would have been observed here in order to employ this specific strategy. (10 Marks)

3. From the following data of Megh Enterprises.

a. Calculate the combined breakeven sales. The Company is producing three products. (5 Marks)

product sales Variable cost

A 10000 6000

B 5000 2500

C 5000 2000

The company incurred a fixed cost of Rs5700

b. Also, Discuss the concept and relevance of Breakeven sales for an enterprise (5 Marks)

 

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