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Thursday, 17 March 2022

NMIMS JUNE 22 SOLVED ASSIGNMENTS 9967480770

 

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INTERNAL ASSIGNMENT APPLICABLE FOR JUNE 2022 EXAMINATION

Business Economics

1. Assume that a consumer consumes two commodities X and Y and makes five combinations for the two commodities:

TABLE BELOW

Combination Units of X Units of Y

A 25 3

B 20 5

C 16 10

D 13 18

E 11 28

Calculate Marginal rate of Substitution and explain the answer. (10 Marks)

 

2. Elaborate the term Total Revenue and Marginal revenue also calculate TR and MR in the given table (10 Marks)

Price Output (In Units ) Total Revenue Marginal

Revenue

20 1

18 2

16 3

14 4

12 5

3.a. From the given Demand Schedule for air tickets, calculate elasticity of demand. (5 Marks)

Price of Air Ticket

(Per Ticket)

Quantity Demanded (Tickets per month)

1,00,000 5,000

1,20,000 3,500

3.b. Elaborate the term Elasticity of Supply and explain any three factors that determines elasticity of supply (5 Marks)

 

Financial Accounting & Analysis

1. For the following transactions, analyze the accounting transactions using the accounting equation framework (10 Marks)

1. Introduced Rs500000 through a cheque by the Owner as the Initial capital in the

business

2. Purchased goods on credit from Ms. Ritu at Rs 40000

3. Paid Rs 10000 as salary to the employees

4. Invested Rs200000 in a fixed deposit account

5. Paid school fees of the kid Rs 25000, from the business’s bank account.

Note: (2*5 = 10 marks) 1 marks for analyzing each transaction and 1 mark for correct journal entry

2. You started learning the course of financial accounting and analysis in the MBA Program. You learned about commonly used accounting terms. Discuss about any five terms which are commonly used by the different users of accounting information for the sake of understanding the financial statements Student may define and describe about any five terms (10 Marks)

3. From the given information

Amount in Lakhs

cost of goods sold 580

opening stock 40

closing stock 70

creditors at the beginning of the year 60

creditors at the end of the year 100

cash purchases 45

Original cost of equipment sold 400

Gain on the equipment sold 50

Accumulated depreciation on the equipment 80

Calculate:

a. Total purchases, credit purchases and payment to creditors (5 Marks)

b. Define the term Net book value, Accumulated depreciation calculate the net book value and cash proceeds from sale of investment (5 Marks)

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Information Systems for Managers

1. You have been appointed as IT Head of a soon to be opened Retail chain store by the name of “India Retail Store” which will have branches all over India. India Retail store is a Private Limited company. Highlight atleast 5 security threats that a bank may face in today’s times and suggest 5 innovative IT security mechanisms to ensure that such threats do not harm your Retail store chain & that your systems remain as secure as ever. (10 Marks)

2. Choose any e-Governance initiative of any country in the world which is aimed at helping the poor & the needy sections of the society. Enlist atleast 10 benefits of having implemented this system for the benefit of this downtrodden section. (10 Marks)

3. The city of Mysuru is one of the cleanest cities of India and is in close driving distance from Bengaluru, the IT hub. You have been invited as an external IT consultant by Government of India with a mandate to convert Mysuru into a “Smart City”

a. Which “Smart” city in the world will you choose as a benchmark to emulate some of the best practices of that city into Mysuru? Provide atleast 3 reasons with brief descriptions behind your choice of choosing that particular city as a benchmark? (5 Marks)

b. Suggest & describe atleast 2 innovative technology enabled services that you will introduce into Mysuru so that it can be called as a “Smart city”? (5 Marks)

 

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Management Theory and Practice

1. Green Bell is a retail giant in India. Currently only confined to metro cities for their giant super store outlets, they are planning to spread to smaller cities in India. While working on the resource allocation, HR is planning on shifting a few of the current staff to new locations while recruiting local staff at each location in parallel. They need to engage the current staff in training for the newer audience. Discuss the expansion from the point of view of Hofstede’s five dimensions to include in the training. (10 Marks)

2. Sateesh is a project manager in an IT company. He needs to deploy some additional developers to be based on site. He has a meeting with the HR for the same and needs to give a plan of resource deployment to the HR with clarity on how many new members vs how many current developers can be deployed on site. Managers have to make many decisions. Discuss various types of decisions managers typically make based on nature of the decisions, level of the management or capacity. (10 Marks)

3. EarthMovers Ltd are into providing heavy vehicle services. They have various heavy vehicles like tractors, cranes, bull dozers, mixer trucks, etc. They have been growing increasingly and have employed a total staff of 1200. They have divided their business in a Divisional structure. Based on this information, answer the following questions.

a. Discuss the features of divisional structure of organization and infer the divisions that EarthMovers may have employed. (5 Marks)

b. Elaborate on the factors that influence organizational structures. (5 Marks)

 

Marketing Management

1. Italiano is a popular restaurant in the Vile Parle area of Mumbai. The lockdown and subsequent Covid restrictions force the restaurant to shut shop. The owner Mr Ranjeet Sharma is also the main chef of the restaurant decided to start operations from home and use the apps of Zomato and Swiggy to run the place as a cloud kitchen. The business not only survived but became a profitable venture. The recent lifting of restrictions as put Mr Sharma in a quandary, should he now re- rent restaurant space at a very expensive rental value or should he continue to run it as a cloud kitchen. He has approached you, a marketing consultant for advice on devising a plan of action. What would you advise? Create a plan of action for the business. Create a communication plan. Create a consumer outreach plan. (10 Marks)

2. You are the marketing director of Football Federation of India. Soccer as a sport although very interesting is not a popular audience sport in India. How would you generate consumer interest in Football? Create a marketing plan for making Football as a consumer sport using the marketing mix principles. (10 Marks)

3. You are the marketing director for Super max theatre chain. You want to build a footprint for the chain across India. Before the commercial launch of the service you want a better orientation of consumer expectations.

a. Plan a research program with clearly defined target groups, geographies, demographics you shall plan your research project. (5 Marks)

b. Create a 10-question survey questionnaire. (5 Marks)

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Organisational Behaviour

1. Interpersonal relationships between superiors and subordinates in an organization involve different kinds of power equations. In your opinion, arrange the 5 sources of power in order of importance, that are based on superior subordinate relationships in an organization. Justify your preference. (10 Marks)

2. Performance of employees at the workplace depends on their personality traits. Describe the five major traits that most researchers agree upon and explain how they lead to meaningful workplace behaviour. (10 Marks)

3. Mr. Ranveer Goswami, the current CEO retired from the organization and everyone bid him a very emotional farewell. He was a people’s leader and the team was going to certainly miss him. The young CEO Ms. Riya Talwar who was going to take his position had a tall task ahead of her. She was eager to implement the ideas she had in mind to expand the organization and was one focused leader, doing everything in her capacity to lead the organization to greater success.

a. Ms. Riya did not get the welcome or support she expected from the team. Her plans were not implemented with the same vigour that she had imagined? Which common

organizational pitfalls in leadership are described in this scenario? (5 Marks)

b. Correlating it to the above situation, explain how emotional intelligence would help the new CEO get the support she expects from her employees? (5 Marks)

 

Business Communication

1. You are the Team Leader with Amazon. A new group of interns has joined the company. You have been given the responsibility of explaining them how to draft business messages. You explain them about, ‘Adapting the message to Your Audience.’ This can be done by -

·       Using the You Attitude;

·       Maintaining Standard of Etiquette;

·       Emphasizing the Positive and

·       Using Bias Free Language.

Explain these giving appropriate examples of each. (10 Marks)

2. Lisa, a commerce graduate, has been working in the field of Finance for the last 3 years. She now decides to do her post-graduation in management from a reputed college. As a part of her documents, Lisa requires a recommendation letter from her former professor. Imagining yourself to be Lisa, write a letter to your former professor requesting him to write a recommendation letter for you. Take care to refresh the professor’s memory because you had passed out three years ago. Creatively assume any other details that you need for writing the request letter. (10 Marks)

3. Write a complaint letter to the Director of Consumer Grievance Redressal Cell based on the facts given below:

You are Jass Javvy. You bought a Kitchen Aid stand mixer from Flipkart on 1 January 2022 for an amount of Rs.40,000. This included delivery and 40-day money-back offer. As the stand mixer did not perform satisfactorily you decide to return it to Flipkart and send it back on 5th January. You call the company every week and the representative inform you over phone that the transportation and handling charges as well as money equivalent to the price of the mixer, would be credited to your account. On 15th March you receive a statement for your credit card and to your dismay you find that no credit has been applied to your account for the mixer, its transportation and handling charges. You are dissatisfied and decide to write a complaint letter.

a. What is the appropriate ‘tone’ of a letter of claim? How will the tone affect the manner in which the reader responds? Explain (5 Marks)

b. Assume yourself to be Jass Javvy and write a complaint letter to Flipkart. (5 Marks)

 

Business Law

1. Please explain the different types of instruments under which a company under Companies Act, 2013 can raise capital. (10 Marks)

2. Please give two (2) real life instances where Indian employee related laws have ensured protection of welfare of employees. (10 Marks)

3. Gavit and Vinayak are partners who started a partnership under the Partnership Act, 1932. There are differences arisen between them and they have approached you to advise them to resolve their differences:

a. Please suggest ways how they can resolve their differences without approaching conventional court of laws (5 Marks)

b. Please elaborate the advantages of resolving their differences without approaching conventional court of laws (5 Marks)

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Essentials of HRM

1. With the world returning to normalcy post the pandemic, as an HR hiring manager you have the task of forecasting the demand for the next year to make sure you hire the right number and right kind of people. Explain the techniques of HR demand forecasting that you will employ in depth. (10 Marks)

2. As seen in recent trends, organizations have moved away from traditional induction methods to many more interesting ways to welcome their new recruits. Take industry examples and share how will you design induction for new employees in an innovative way. (10 Marks)

3. The past few years have challenged the traditional organizations to think differently. In Intellicore Solutions, where previously no efforts were made by managers for career growth of their workforce, things are about to take a turn for the positive. The leaders now realize the importance of retaining their best talent and have therefore hired HR managers to help create career and succession plans.

a. You have to guide the new HR manager to be successful in his career planning initiative. How will you explain the process to him? (5 Marks)

b. The first step to an effective succession planning is ensuring that the objectives are correctly established. Describe the goals of succession planning that the HR manager should bear in mind. (5 Marks)

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Operations Management

1. List down briefly the various inventory management techniques prevalent in the industry. Discuss how some of these techniques would be applicable to an Automobile Service Shop in effective management of their inventories; i.e Spares, Consumables, etc (assume several inventories of your choice). (10 Marks)

2. Explain in detail the various types of plant layout concepts that area available in operations management. Give examples on where each of these types can be employed respectively. Briefly explain a layout applicable for a Retail store format, highlighting the good points and bottlenecks, if any. (10 Marks)

3. A restaurant chain is planning to open up a new mid-sized multi cuisine restaurant. Considering their expertise and knowledge in the food and beverages services, they are confident of getting into the new restaurant operation. You are required to suggest the team on the following points:

a. Suggest a site location for the restaurant, assuming it to be Metro city (you can assume a city of your choice). Give your reasons for the same (5 Marks)

b. What strategy would the restaurant adopt for an Aggregate Operation Plan of resources given a time frame of a year? (5 Marks)

 

Strategic Management

1. Strategic Management crucially define and determine the long term performance of a business entity. This is with reference to, Nokia, who lost its pace in the smartphone race. As quoted by source:

“Nokia has been long the market leader in the mobile phone market and with its enormous reach and huge customer base, had successfully created significant entry barriers for any new player as such. Its Symbian OS being the backbone of the whole success story contributed to a great deal in its higher perceived ease of use. Customers used to enjoy the features, thanks to highly simplified GUI. It ruled the middle and low end market for long. But, Nokia did a blunder and lost its market share.”(Source: https://www.marketing91.com/nokia-lost-market-share/) In the context of above case, define the term strategic management, discuss, what are the three major challenges to strategic management and specifically point out in relation to Nokia among the three challenges, out of these challenges which challenge hit hard to the Business Giant. (10 Marks)

2. Reliance Industries Limited is a Fortune 500 company and the largest private sector corporation in India. RIL, have evolved from being a textiles and polyester company to an integrated player across energy, materials, retail, entertainment and digital services. In each of these areas, they are committed to innovation-led, exponential growth. It’s clearly evident that RIL has adopted parenting strategy. Discuss the concept of corporate parenting. Discuss the analytical steps which are crucial in developing corporate parent strategy. Conclude how Corporate parenting or parenting strategy is more beneficial when compared against portfolio based corporate strategy (10 Marks)

3. General Electric (GE) is well known for its extraordinary competency in management development.

a. Discuss how the terms capabilities, competency and distinctive competency differs from each other. Also, with reference to the VRIO Framework of analysis, highlight the four questions which any strategist might have examined in relation to GE for evaluating its extraordinary competency in management development. (5 Marks)

b. Describing VRIO Framework with reference to GE: (5 Marks)

- Valuable

- Rareness

- Imitability

- Organization

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Decision Science

1. Three airlines serve a Srinagar. Airline ‘Amira’ has 50% of all the scheduled flights, airline ‘Biyas’ has 30%, and airline ‘chinar’ has the remaining 20%. Their on-time rates are 80%, 65%, and 40%, respectively. Part 1) Draw the Probability tree diagram. (Note: You may use any software for this, like MS paint, MS office, etc.) Part 2) A plane has just left on time. What is the probability that it was airline ‘Amira’? (10 Marks)

2. Rashmi Dhar, manufacturer, and seller of ‘Kashmiri- kahwa’ through E-commers websites. She wanted to know the effect of her spending in advertisement of ‘Kahwa’ on the sales, along with the other factors; ‘number of sales representatives’, ‘customer-satisfaction ratings’. For this research she has gathered the sales data in the following table, along with other necessary information.

Part 1) Define dependent and independent variables

Part 2) Write regression model equation only.

Part 3) Run regression analysis in EXCEL (copy all those tables from EXCEL and paste them in your document).

Part 4) Write the Interpretation of Regression statistics-table, ANOVA- table. Write an interpretation (by referring P-value/ t-stat) on significant effect of independent variables on sales.

Region/

Districts

Sales of

Kahwa (in

INR)

Spending in

advertise (in INR)

number of sales

representatives

(person)

customer-satisfaction

ratings (1=highly

dissatisfied to 5 =

highly satisfied

Kupwara 55328 5512 1 1

Badgam 56251 8337 1 1

Leh-ladakh 57126 8788 4 1

Kargil 58739 8828 5 1

Region/

Districts

Sales of

Kahwa (in

INR)

Spending in

advertise (in INR)

number of sales

representatives

(person)

customer-satisfaction

ratings (1=highly

dissatisfied to 5 =

highly satisfied

Punch 66984 9050 5 2

Rajouri 70676 10150 7 2

Kathua 73206 11236 8 2

Baramula 80571 12538 8 3

Bandipore 93168 13161 8 3

Srinagar 99432 13448 9 4

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Organisation Culture

1. Briefly discuss the definitions of organisational culture. What are the pillars of organisational culture? Please substantiate your answer with a contextual example. (10 Marks)?

2. Culture eats strategy for breakfast, operational excellence for lunch and everything else for dinner. - Please elaborate your understanding of this narrative. Please substantiate your answer with a suitable example. (10 Marks)

3. Absco Private Limited is a global telecom organisation, with operating presence across Africa, Asia, Latin America and Europe. Of late the organisation has embarked on embedding its value based leadership practise, across all operating entities. In the first quarter of embedding the value based leadership practise, there has been a spike in the number of whistle-blowing cases, especially on malpractices as well as on violation of the organisation values and workplace safeguarding issues. Respective HR teams have been swamped with many complaints and grievances, through a third party managed whistleblowing / grievance channel. This is quite unprecedented for the organisation at it has never experienced such large number of grievance and complaints cases.

a. According to you, is there a direct link between the embedding of values based leadership practice and spike in the number of grievance and complaints cases? If so, why? (5 Marks)

b. As the HR advisor, please can you outline the root cause analysis (RCA) of the situation

and what are some of the key considerations that management should consider to address the underlying issues. (5 Marks)

 

Manpower Planning, Recruitment and Selection

1. Do you think companies can really do without detailed job descriptions? Why or why not? (10 Marks)

2. “Irrespective of the experience level, Induction Training plays an important role for a new employee” Explain why you agree or disagree with this statement. (10 Marks)

3. 360- degree feedback is effective way of appraising the performance of employees provided it is designed and implemented scientifically.

a. Give reasons of how 360 degrees feedback is an effective method of performance appraisal. (5 Marks)

b. While using this method, organizations might come across some difficulties. What kind of difficulties can be faced by the organizations and how those difficulties can be addressed? (5 Marks)

 

Industrial Relations & Labour Laws

1. ‘There have been many complaints from employees at Amazon's fulfillment centers. Workers complain that they are given rigorous tasks in the warehouses’. Explain in your words. (10 Marks)

2. What are the common employee relations challenges faced by employers today? Suggest how the employer can manage them? (10 Marks)

3. The Industrial Disputes Act, 1947 extended to the whole of India and regulated Indian labour law so far as that concerns trade unions as well as Individual workman employed in any Industry within the territory of Indian mainland. Enacted on 11 March 1947 and It came into force 1 April 1947. Explain the following:

a. Salient features of Industrial Disputes Act 1947. (5 Marks)

b. Grievance settlement machinery under Industrial Disputes Act. (5 Marks)

 

Compensation & Benefits

1. Mr Suresh Deshpande is the M.D of “Rashmi Electricals Pvt Ltd” which manufactures various electrical components for the auto industry. It is a mid-sized company, (set-up in the 90’s) employing about 200 people and its products are well known for its quality. Upto 2019 this company was making good profits and therefore it could pay its employees well above the market average. A major component of this pay package were the benefits (like reimbursing school fees for employee’s children, free lunch, free transport) which attracted many talented workmen to the factory. However, after 2019, the profits started dwindling mainly because of competition, increased imports from China and the Corona pandemic. So, a few days ago Mr Deshpande called Mr Roberts, his HR Manager to stop all the different “benefits” given to the employees as these were adding to the costs in a big way. From a Compensation point of view, explain how should Mr Roberts prepare adequate logic to convince Mr Suresh regarding which benefits to retain or discard (10 Marks)

2. Ramani and Kumkum are both Ph.Ds in Chemical Engineering and both have put in more than 15 years in the Pharmaceutical industry. They decided to leave their jobs and open a small company of their own. Accordingly, they took a bank loan and using their contacts, tied-up with another big pharma company to conduct research on their behalf. Initially they recruited five qualified chemists and later as the business grew they recruited more laboratory staff, accountants and other personnel. Since it was a start-up, and the objective was to survive, they tried to get good quality people and so paid them better than what they were earlier getting. Their business grew and by the end of five years they were well established and by that time they had eighteen people on their rolls. The break-up of their staff strength was as follows: - Three Senior Researchers (all Ph.Ds), five Research Associates (Post Graduates in Chemistry), five Assistants (Science Graduates), three Accountants and two Clerks. However, as there was no regular pay structure, there was wide disparity in the pay drawn by different employees. To rectify this situation, both Ramani and Kumkum decided to conduct a Job Evaluation study. In your opinion, which Job Evaluation method would be most suitable in this case. (10 Marks)

3. Mukesh Sharma is residing in the suburbs of Mumbai and has obtained a Diploma in Mechanical Engineering from a reputable Polytechnic in 2021. Since he was among the top five students in the Final Year, he got two job offers in the Campus Placement procedure. The details of these offers are given below: -

a) “Karuna Auto-Parts private Limited” is a medium sized firm manufacturing auto parts, employing about 400 workmen and managerial staff and its products are well known for their quality as they employ the latest state-of-the-art machines. The factory works three shifts per day and he has been placed in the Maintenance department as a “Trainee”. The factory has a good canteen and also has a night rest room for people completing the B shift (2pm to 10 pm). During probation of 1 year, he will paid a Consolidated stipend of Rs 25000/-and will be required to work in the morning shift. After confirmation, he will be placed in the Junior Engineer scale and his total earnings is expected to be around Rs 40,000/- but he will be expected to work in all the three shifts. This factory is a little far from his home (about 40 kms) but is accessible by rail and the company arranges for pick-up from the nearest railhead.

b) “Jayant Forging Private Ltd” is comparatively smaller than the other company and employs about 250 people including workmen and managerial personnel all working in the General shift. This factory is not far from his residence but not situated near any regular rail or road routes. It is a forging unit, established about thirty years ago and has not upgraded it’s old machinery. The company is a sort of captive plant of one of the large commercial vehicle manufacturer, Beta Motors and it manufactures the forged “front axle beam” for their trucks for their factory at Pune. Thus it is dependent on Beta Motors for orders and sometimes payments are delayed and the company has to resort to bank overdrafts to pay employee’s salaries. Mukesh has been offered the position of “Jr Engineer” at a consolidated stipend of Rs 30,000/ pm during the 1yr probation period and will be posted at the factory to learn about the production process. After confirmation, he is expected to assist the Quality Team, regarding quality issues and also travel to the Beta Motors Factory (as required), to settle quality and other issues. The company has assured him of a good career in the management cadre in about five years time. With allowances, he is expected to draw around Rs 45,000 after confirmation.

a. What are the different factors (give at least seven) that Mukesh can use to compare the compensation and other benefits included in the two offers that he has received? (5 Marks)

b. After careful consideration, Mukesh chooses to work in the 1st company i.e “Karuna Autoparts”. Give your comments whether you agree with his decision. (5 Marks)

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Performance Management System

1. Clean Tech is a chain of retail stores in India. The company has completed 2 years and has a chain of 40 retail stores in India. The stores specialize in end to end products ranging from digital products, Apparels, furniture to groceries and more (eg similar to Amazon). The company is considering implementing the Balanced Score Card (BSC). Design a Balanced Score Card for the company covering 2 examples each in the Financial, Customer, Business Process and Learning & Growth quadrants. (10 Marks)

2. Ridhima Bose is working with Netmed Enterprises which is an online medical solutions company. Her role is that of a telecaller who interacts with patients and their families. Ridhima has been an excellent performer and always exceeds her targets. Since the past 4 months, Ridhima has been undergoing some personal challenges with illness in the family. She is very stressed on account of this and her attitude and behavior at work has also changed. She is often seen arguing with colleagues and her customer service rating has also dropped. Her manager has now escalated the matter to the Department Head, Tushar Wadia, who has now called Ridhima for a discussion. Assume you are Tushar, how would you go about conducting the Performance Counseling Discussion. (10 Marks)

3. Roohi Films Ltd is in the visual medium business, focusing on filmmaking (movies, television and digital series) and advertisements. The company has been in existence since 2017. The company now has plans to list on the Bombay Stock Exchange and also expand globally. You are Aarti the HR manager at the company:

a. Prepare a Vision and Mission statement for the company (5 Marks)

b. Write 2 SMART (Specific, Measurable, Achievable, Relevant, Timebound) which can help the company achieve its vision that you have prepared. (5 Marks)

 

Organisational Theory, Structure and Design

1. ‘Housing Depot’ has hired you as an HR Consultant to help them improve their processes. Explain the 7S framework for this home furniture company. Give suggestion on any one type of organisation structure that will suit this organisation. Give justification for your choice. (10 Marks)

2. Rachel wants to start her own IT consulting firm. She has hired you for handling the HR processes. As her HR expert, explain the three organisational approaches that describe the functioning and performance of individuals. In your opinion, which approach is the best? (10 Marks)

3. Steve, VP- HR and Samantha, the Business Head can never agree on the ways to increase organisational effectiveness of their advertising business. Steve focusses more on the different levels of maintaining organisational effectiveness but Samantha is more in favor of taking up a specific approach. In this context,

a. Discuss how Steve will implement the organisational effectiveness on the different levels. (5 Marks)

b. In your opinion, why do you think that Samantha is more in favor of the Goal approach in spite of its loopholes? (5 Marks)

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Business: Ethics, Governance & Risk

1. As a product manager you are responsible for a new hand sanitizer launched recently by your company, Health and Hygiene Ltd. Most of your business is offline through channel partners. You are considering a hybrid model of offline as well as online distribution channels (ecommerce platform). Prepare a note for your Marketing Head identifying five financial and five operational risk involved and classify them as high, medium and low, so that the reputation and stated values of your company are protected. (10 Marks)

2. Select any one popular TV advertisement for any product/service that you find ethically wrong/inappropriate/ offensive. Using any one ethical decision making model (three models covered in class during session1, chapter 2, or any other model) analyse and explain the ethical issues involved and why they are wrong /inappropriate /offensive, from the perspective of any three relevant stakeholders eg consumers, company/brand, section of society involved or targeted eg women, children etc. (10 Marks)

3. Intelligent Services, your employer, prides itself on hiring minorities. One candidate fully fits the job requirements for an open position in your division. However, your boss is concerned that some of your customers will not understand the candidate’s limited command of the English language. You are the manager to whom this candidate will report, if selected.

a. What decision will you take and how will you explain/justify it to your boss? (5 Marks)

b. Which two programs and/or processes will you introduce in your division to be able to successfully deploy many more such candidates in future? (5 Marks)

 

Research Methodology

1. The training manager at ABC corporation has asked you to identify the kind of training programs that should be offered to the young recruits who have joined as management trainees and are to be imparted five additional general management programs along with their specify job training modules. The trainees are a mixed bunch of engineering and management graduates.

(a) How would you formulate your management research questions?

(b) How would you carry out a problem audit? Explain in detail the steps you would take for this.

(c) What could be the mix of variables that could impact the investor decisions? Is it possible to represent the same through a theoretical framework?

(d) State your study objectives and research hypotheses. (10 Marks)

2. -An Academic ---------- Opportunities. The objective of the study was as follows:

1. To assess the growth and development opportunities available in IT companies.

2. To form comprehensive information shoot on the compensation packages for employees of various IT opportunities.

3. To assess the tradeoff that employees might make with respect to growth and development opportunities in case of an attractive compensation package.

4. To profile the typical employee in the IT sector.

5. The implication of the analysis for the IT study.

Develop a questionnaire for the above study based on the objectives? (10 Marks)

3.a. Describe the four types scales with examples? (5 Marks)

3.b. The table below presented the ranks which were assigned by three judges to the works

of ten articles:

S.no. 1 2 3 4 5 6 7 8 9 10

Judge A 5 7 4 1 3 2 9 8 10 6

Judge B 4 8 3 2 7 1 10 6 9 5

Judge C 8 6 2 10 4 1 3 9 5 7

Compute the spearman’s rank order correlation coefficients for each pair of ranking and decide:

a) Which two judges are most alike in their opinion about these artists?

b) Which two judges are different in their opinion about these artists? (5 Marks)

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World Class Operations

1. Critically examine the phases of evolution of operations with specific reference to manufacturing firms. (10 Marks)

2. In order to develop and maintain quality in processes, products and services, identify the factors that need to be considered. Refer your answer to a firm in the service industry. (10 Marks)

3.a. As an Operations Manager with an automobile firm, with the agenda of achieving world class standards, what would be the environmental concerns in achieving world class standards in operations? (5 Marks)

3.b. As an Operations Manager to implement TPM, state the objectives to be considered for the implementation of TPM in your company. (5 Marks)

 

Lean Six Sigma

1. Adopting Lean Six Sigma (LSS) methodologies can help employees manage their time better, resulting in a more productive and efficient end-product. Explain how Lean Six Sigma (LSS) deployment has helped a leading global coffeehouse chain in the recent pandemic time to bring about a positive impact to its operations and employees performance. (10 Marks)

2. By proactively monitoring manufacturing processes, confectionery companies can control variation to ensure quality product. Statistical control charting is used to support continued process verification, ensuring that processes are executed in a correct and consistent manner. Discuss how process control charts can be used for improving the quality levels in the confectionery companies. (10 Marks)

3.a. Suppose you work as a facilities manager in healthcare sector, identify a process that needs some improvement and create a board outline using DMAIC methodology for the process improvement. (5 Marks)

3.b. Enlist at least 5 organizations following either Kaizen or Six Sigma. Also list out 5 organizations that uses a combination of Six Sigma and Kaizen strategies. (5 Marks)

 

New Product Development and Managing Innovation

1. Dabur India Ltd is one of the largest FMCG companies in India. It is also World’s largest Ayurvedic and Natural Hair Care Company. Dabur today operates in key consumer product categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. The coronavirus pandemic has brought a change in demand dynamics with consumers increasingly seeking Ayurvedic products that build immunity. You are the Product Development Manager and have been given a target of introducing at least 30 new products across their different product categories in the next one year. Identify different ways you shall consider introducing new products (Hint: Give some examples of the type of products you would like to consider from the product categories). Also, since the time period is short what type of “product development” model you shall use and why? (Hint: Compare some common product development models studied in the class and explain the benefit of the one that you will choose) (10 Marks)

2. You and your friend have worked on the idea of a unique two-wheeler that runs on electricity. This can be mainly used for B2B purpose by all the delivery companies like Swiggy, Zomato, Tata 100mg and other Online E-commerce platforms. The potential for the product is huge, however, you need to be very sure of the Product Performance before you approach the VC for funding for commercial scale manufacturing. To ensure that the actual product meets the predefined quality standards, you need to do testing at various stages of NPD. Explain all the different types of testing you will be doing during the different stages of NPD of your product. What shall be your final step before you approach VC to fund the project. (10 Marks)

3. In the last 3-4 years, with easy and cheap access of internet, there has been significant rise in various OTT platforms, which got accentuated due to the pandemic in 2020 - 2021. This has affected the DTH market significantly especially in the Tier 1 cities in India.

a. Considering the concept of Product Life Cycle, where would you put the DTH/Television sector in their lifecycle? Explain each phase of the lifecycle and justify your answer with examples. (5 Marks)

b. Giving examples, explain how some of the Television network companies are evolving by new product development and attracting more consumers than ever before. (5 Marks)

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Enterprise Resource Planning

Case Study:

As an enormous international candy-maker, Nestle SA headquartered in Konicki Switzerland, had harbored a goal of integrating ERP across all three of its operating companies; Nestle SA, Nestle UK, and Nestle USA. The latter operation had been working toward complete integration of a set of ERP solutions since in the late 90s, but various requirements, organizational, and policy problems had plagued the complete initiation. By the turn of the millennium, its management finally decided that a holistic re-approach to its business requirements were in order. Consequently, this effort paid dividends that allowed SAP to finally get the $200 million job done. Ultimately, positive business impacts included the consolidation of an outdated accounting structure, better and more efficient communications throughout its supply-chain, and a much more confident workforce.

1. How to integrate the different business process across different sites in the ERP solution; since it requires a lot of upfront effort - but it pays off in the long run - Justify the same.? (10 Marks)

2. Identify the players & their various functions and discuss that how ERP solution can integrating SCM, CRM, and ERP help improve business operations. (10 Marks)

3. Case Study:

As a major energy utility San Francisco’s Pacific Gas and Electric should have know better. Its Oracle ERP implementation had gone well, and there had been no problems of note; until it came time to test the system. Apparently, a manager had chosen a live information database to use during pre-launch testing, although no one thought that the regime would uncover any sensitive company information. Unfortunately, this was untrue, and consequently created a host of costly recovery programs, in addition to losing public confidence in the company’s brand.

a. Explain the major issues to implement the different types of information system to manage the database. (5 Marks)

b. Brief your staff on exactly what they should do and not do. Don't get non-specialist staff to carry out non-specialist roles. How to launch the well-planned ERP system for this case scenarios. (5 Marks)

 

Operations and Supply Chain Strategies

1. There is a multinational company XYZ that operates in the retail business. The company also launched a couple of new products with their label. Customer demand is increasing because the company has a good product mix. Whereas the level of actual performance is not that much increased. As you are appointed as supply chain manager, suggest some strategies to the organization that ultimately increase performance. (10 Marks)

2. Consider last month you started a new business of Electronics items. You are also thinking to start different branches of your business in your city as well as outside. To increase the revenue, you may explore the international market. In the dynamic market, you would face tough competition from different online as well as offline players during the journey. Analyze and suggest a different level of strategies that you will implement in the firm that can improve overall business profit. (10 Marks)

3. A toy company is working in the India market from the last couple of years. The company has many branches within the city and outside as well. The company thinking to start its own manufacturing unit and the government is also motivating manufacturers to start manufacturing within the Indian market.

a. Explain various competitive dimensions in detail that company needs to rework to get better market share and achieve business excellence in the supply chain. (5 Marks)

b. Management is confused about the selection of the production process. Kindly suggest the best method in the production process that improves efficiency. (5 Marks)

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Procurement Management

1. A large nationally dispersed firm wishes to select a new warehousing services provider amongst several contenders. Prepare a detailed list of background information and performance indicators/metrics that you would seek from all prospective service providers to assist in your vendor assessment and selection. (10 Marks)

2. ‘Transportation starts from supplier as inbound logistics and ends with the customer as outbound logistics from the manufacturer’. In view of the above statement, discuss the importance of transportation from the origin till last mile delivery. (10 Marks)

3.a. ‘Procurement of capital equipment is more strategic when compared to procurement of other equipment’. Do you agree? Comment from your perspective citing real time example. (5 Marks)

3.b. DMart appoints you as a purchasing manager for its FMCG. How can your contribution to the purchasing department enhance overall organizational performance through following e procurement strategies? (5 Marks)

 

Supply Chain Management

1. ITC has been changing their foot print of warehouses in the recent years. ITC operates a diversified business model and have evolved over the decades building warehouses to support their production and also to distribute goods to their distributors. This has lead to a lot of cost/service imbalance. They are looking at reducing number of warehouses, automating warehouses and in some cases combining their distribution warehouse along with the factory warehouse. Their aim is to keep the warehouses operationally flexible and agile to meet modern day business needs. Describe distribution network design with ITC business model as background? (10 Marks)

2. A lot of Masks, Sanitizer manufacturers have come up in last two years due to covid. Their business was seeing a massive boom which allowed as many players entry into the market. Now with situation getting better they are faced with competition to keep right level of stock for different items like PPE Kits, Sanitizers, Test Kits, Covid related OTC medication etc. Lot of stock could drain their profits as items have shelf life and if stocks are not available customers would be lost. Recommend how you would approach safety stock maintenance in such market situation? (10 Marks)

3. “Snack Dunia” is a fast food outlet. They operate morning breakfast hours which is Parathas of different types and in the evening several types of north and south Indian snacks. They have high variety of final products from limited number of common materials.

a. Describe aggregate planning and role of aggregate planning? (5 Marks)

b. Describe and apply aggregate planning strategies in this case situation? (5 Marks)

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Total Quality Management

1. Discuss how Poka Yoke can be a key element in mistake-proofing a product’s design for manufacturability, and improving product quality and reliability. Give relevant examples. (10 Marks)

2. Maxx Industries produces various consumer products. To overcome the tough competition from international companies, Maxx decides to understand the customer’s needs and translate them into its product features and design the product. What strategic method would you suggest Maxx should adopt? Discuss the process of its deployment. (10 Marks)

3. Roma Pvt Ltd, machines manufacturing company, is a leader in industrial machines manufacturing sector. Bearing cap is a critical part in machine manufacturing. Bearing cap parts are purchased in large lots from a supplier. To enable quick and reliable incoming inspection Roma plans to adopt acceptance sampling for the bearing cap received in lots from the supplier.

a. What are the steps Roma needs to implement in sampling procedure? (5 Marks)

b. Discuss the OC curve and its parameters (5 Marks)

 

Warehouse Management

1. Consider you are working as an assistant consultant for one of the E-commerce company. The company owns a traditional warehouse for better efficiency, but over some time because of competition performance of the company is decreasing. As a consultant advises the organization to redesign the warehouse that ultimately improves efficiency. (10 Marks)

2. Consider above mention scenario (check Q1) and share your opinion as on the below: How an organization can create a competitive advantage in warehouse management? (10 Marks)

3. ABC Ltd. is operating a business in the retail sector from the last ten years and now is facing challenges in the storage of products. The management of the organisation is thinking to build the first warehouse in the existing city. The organization has hired you as an assistant intra-warehouse consultant to take better decisions.

a. Suggest organization various factors while selecting the location of the warehouse. (5 Marks)

b. Explain top management of organization regarding important warehouse design criteria. (5 Marks)

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International Business

1. “War between Russia and Ukraine is not only affecting trade of these two countries but entire Global Business.” – In the light of above statement analyze International Business Environment. (10 Marks)

2. “Documentary Letter of Credit collection method is the most popular mode of collecting payment by the exporters” – Analyse the statement. How is an irrevocable L/C different from back to back L/C? (10 Marks)

3. In early 2000, “United Colors of Benetton”, The Italian Casual Wear Brand decided to restore it’s lost sales through a shift in strategy. They decided to allow the country managers to adapt the product offers and rework on the marketing strategies. Products were redesigned keeping in view the physical differences among various countries customers. Regional flavours were added in product features and communication specially when more than 50% business started coming from emerging markets.

a. How does the Brand “United Colors of Benetton” demonstrate the Globalisation of markets? (5 Marks)

b. Do you think that this strategy is appropriate for emerging markets? (5 Marks)

 

Digital Marketing

1. Assume you have joined an organisation “WealthMax” that deals with investors who are investing in various financial products like Mutual Funds, Equity, Cryptocurrencies, ETF, etc. The company is not available on any online platform. The online visibility is ZERO. You are a modern-day digital marketer and you have decided to increase the online visibility of the brand WealthMax. What are the various ways through which you will promote your brand online? Explain minimum five platforms with explanation to increase online awareness. (10 Marks)

2. The owners of WealthMax have shown some reservation for going online, you need to explain them the difference between Traditional and Modern Marketing. Also, explain various marketing era’s with example. (10 Marks)

3.a. You plan to purchase a new smart phone but this time you plan to do this in scientific way so you have decided to use a model that encompasses various need satisfying behaviour. Explain the process of smart phone purchase with reference to ‘Engel, Blackwell, and Miniard (EBM)’ Model. (5 Marks)

3.b. Assume you have been invited to speak on a forum covering major types of media. The participants attending the seminar are under graduate media students. You have decided to cover all major types of media with minimum two advantages and disadvantages of each type of media. Write the above content that you plan to speak in the forum with examples. (5 Marks)

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Consumer Behaviour

1. Celebrities, particularly movie stars, TV personalities, popular entertainers, and sports icons, are a symbolic reference group because they are liked, admired, and often have a high degree of perceived credibility. Therefore, many marketers use them to promote their products and services. Please state what parameters would a marketer consider for determining which celebrity should be used for a particular brand. Analyse the role of celebrity star Amitabh Bachchan in influencing consumer behaviour as a brand ambassador for Gujarat Tourism (10 Marks)

2. Culture is the fundamental determinant of a person’s wants and behavior. The growing child acquires a set of values, perceptions, preferences, and behaviors through his or her family and other key institutions.

a. Explain culture, sub-culture

b. Analyse any 3 typical values that Indian children are exposed to from their childhood which are part of our culture and how they impact their purchase choices when they grow (10 Marks)

3. Answer the following

a. What is Customer Involvement – Explain the 4 types of customer involvement in product purchases (5 Marks)

b. Classify the following purchase decisions in terms of the above

i. Buying a gift for your parent’s 25th wedding anniversary

ii. Laptop

iii. Groceries for daily use at home

iv. Ordering-in food at home on a Sunday evening through Swiggy / Zomato (5 Marks)

 

Cost & Management Accounting

1. Management accounting is focused on bringing a greater degree of efficiency to the core business operations. Discuss, management accounting, its role, and highlight if you are working as a management accountant in an enterprise, what would be the potential areas wherein you would like to bring more efficiency. (10 Marks)

2. From the following information provided by Alfa Manufacturing Ltd, prepare a statement of equivalent units and also, Discuss the concept of equivalent units (10 Marks)

Particulars Quantity

Opening stock of inventory

(60 percent complete)

500

Units introduced during the year

10000

Closing inventory of stock

(completion percentage, 40% complete)

200

3. You are a manufacturer of tennis balls in the Mumbai Suburbs. Recently, you got an order to supply 1200 units of the same on a monthly basis. The cost of carrying an inventory of such tennis balls is 1.80 per unit on yearly basis. The production process requires a setup cost on a per run basis of Rs 1000.

Compute:

a. The EOQ, and define the need of computing the EOQ (5 Marks)

b. The Optimum number of orders and optimum period of supply (5 Marks)

 

Custom Shipping and Insurance

1. Your company wants to know the date of determination of rate of duty and tariff valuation on imported goods. You are advised to give a detailed write up on this. (10 Marks)

2. In an interview you have been asked to explain the three categories of goods under Harmonised system of classification. Explain the three categories to the interviewers in detail (10 Marks)

3. One company has imported goods and does not want clear the goods immediately. They approach you for guidance

a. to understand the procedure to store goods without payment of duty. (5 Marks)

b. To understand the benefits of such facility (5 Marks) Guide them by giving details of such options available in customs

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Export Import Procedures and Documentation

1. You have joined one export organization as Export Executive. You need to register the organization with various government agencies/organizations. Give a write up to the Management giving the procedure of various registrations. (10 Marks)

2. You are working with a freight forwarding company. You have exported one consignment by sea for a client. Your company asks you to get Mate Receipt. How will you handle this? (10 Marks)

3. You have placed an order for electronic goods from Singapore. The Singapore organization asks you to open LC as terms of payment. Your company does not know much about Letter of Credit. Your company asks you to explain the following

a. What is Letter of credit and its usefulness (5 Marks)

b. Procedure to open LC and parties involved (5 Marks)

 

India's Foreign Trade

1. One of the herbal cosmetic Indian company Sevanthi Herbals, having their pan India presence decides to go business expansion through entering foreign market/s; you as their strategic partner in marketing their products overseas, explain step by step you go ahead launching their products overseas markets. (10 Marks)

2. Explain how can Sevanthi Herbals can take advantage of Export Promotion Council establish itself company’s products overseas markets. (10 Marks)

3. Indian Veterinary manufacturing company BRM VET engaged in manufacturing of animal healthcare products having extensive range and international quality products:

a. What are your priority International markets for these animal healthcare products, explain briefly (5 Marks)

b. What will be your market entry strategy for these overseas market for BRM VET.? (5 Marks)

 

Project Management

1. SKAB projects, a real estate builders and construction company, is planning to construct a gated community apartment in Hyderabad. As a project manager, describe your role in different phases of its life cycle. (10 Marks)

2. SKAB projects, a real estate builders and construction company, is planning to construct a gated community apartment in Hyderabad. The company identified that they do not have competence in managing and maintaining the project progress in all respects of the projects simultaneously. So, the company decides to contract out some of the parts to a third party to maintain the progress and quality of the project. As a project manager, what type of contract you will suggest to the company and why? (You may consider hypothetical data for cost-benefit analysis of each contract type) (10 Marks)

3. Consider the SKAB project’s gated community apartment construction.

a. Show the deliverables of the gated community apartment on a work breakdown structure (WBS). (5 Marks)

b. Create a Gantt chart to represent the project progress and duration considering the resource person for each deliverable as “person 1”, “person 2”, etc. (5 Marks)

 

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