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INTERNAL ASSIGNMENT
APPLICABLE FOR JUNE 2022 EXAMINATION
Business
Economics
1. Assume that a consumer
consumes two commodities X and Y and makes five combinations for the two
commodities:
TABLE BELOW
Combination Units of X Units
of Y
A 25 3
B 20 5
C 16 10
D 13 18
E 11 28
Calculate Marginal rate of
Substitution and explain the answer. (10 Marks)
2. Elaborate the term Total
Revenue and Marginal revenue also calculate TR and MR in the given table (10
Marks)
Price Output (In Units ) Total
Revenue Marginal
Revenue
20 1
18 2
16 3
14 4
12 5
3.a. From the given Demand
Schedule for air tickets, calculate elasticity of demand. (5 Marks)
Price of Air Ticket
(Per Ticket)
Quantity Demanded (Tickets per
month)
1,00,000 5,000
1,20,000 3,500
3.b. Elaborate the term
Elasticity of Supply and explain any three factors that determines elasticity
of supply (5 Marks)
Financial
Accounting & Analysis
1. For the following
transactions, analyze the accounting transactions using the accounting equation
framework (10 Marks)
1. Introduced Rs500000 through
a cheque by the Owner as the Initial capital in the
business
2. Purchased goods on credit
from Ms. Ritu at Rs 40000
3. Paid Rs 10000 as salary to
the employees
4. Invested Rs200000 in a
fixed deposit account
5. Paid school fees of the kid
Rs 25000, from the business’s bank account.
Note: (2*5 = 10 marks) 1 marks
for analyzing each transaction and 1 mark for correct journal entry
2. You started learning the
course of financial accounting and analysis in the MBA Program. You learned
about commonly used accounting terms. Discuss about any five terms which are
commonly used by the different users of accounting information for the sake of
understanding the financial statements Student may define and describe about
any five terms (10 Marks)
3. From the given information
Amount in Lakhs
cost of goods sold 580
opening stock 40
closing stock 70
creditors at the beginning of
the year 60
creditors at the end of the
year 100
cash purchases 45
Original cost of equipment
sold 400
Gain on the equipment sold 50
Accumulated depreciation on
the equipment 80
Calculate:
a. Total purchases, credit
purchases and payment to creditors (5 Marks)
b. Define the term Net book value, Accumulated depreciation
calculate the net book value and cash proceeds from sale of investment (5
Marks)
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Information
Systems for Managers
1. You have been appointed as
IT Head of a soon to be opened Retail chain store by the name of “India Retail
Store” which will have branches all over India. India Retail store is a Private
Limited company. Highlight atleast 5 security threats that a bank may face in today’s
times and suggest 5 innovative IT security mechanisms to ensure that such
threats do not harm your Retail store chain & that your systems remain as
secure as ever. (10 Marks)
2. Choose any e-Governance
initiative of any country in the world which is aimed at helping the poor &
the needy sections of the society. Enlist atleast 10 benefits of having implemented
this system for the benefit of this downtrodden section. (10 Marks)
3. The city of Mysuru is one
of the cleanest cities of India and is in close driving distance from
Bengaluru, the IT hub. You have been invited as an external IT consultant by Government
of India with a mandate to convert Mysuru into a “Smart City”
a. Which “Smart” city in the
world will you choose as a benchmark to emulate some of the best practices of
that city into Mysuru? Provide atleast 3 reasons with brief descriptions behind
your choice of choosing that particular city as a benchmark? (5 Marks)
b. Suggest & describe
atleast 2 innovative technology enabled services that you will introduce into
Mysuru so that it can be called as a “Smart city”? (5 Marks)
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Management
Theory and Practice
1. Green Bell is a retail
giant in India. Currently only confined to metro cities for their giant super
store outlets, they are planning to spread to smaller cities in India. While
working on the resource allocation, HR is planning on shifting a few of the
current staff to new locations while recruiting local staff at each location in
parallel. They need to engage the current staff in training for the newer
audience. Discuss the expansion from the point of view of Hofstede’s five
dimensions to include in the training. (10 Marks)
2. Sateesh is a project
manager in an IT company. He needs to deploy some additional developers to be
based on site. He has a meeting with the HR for the same and needs to give a
plan of resource deployment to the HR with clarity on how many new members vs how
many current developers can be deployed on site. Managers have to make many decisions.
Discuss various types of decisions managers typically make based on nature of
the decisions, level of the management or capacity. (10 Marks)
3. EarthMovers Ltd are into
providing heavy vehicle services. They have various heavy vehicles like
tractors, cranes, bull dozers, mixer trucks, etc. They have been growing increasingly
and have employed a total staff of 1200. They have divided their business in a
Divisional structure. Based on this information, answer the following
questions.
a. Discuss the features of
divisional structure of organization and infer the divisions that EarthMovers
may have employed. (5 Marks)
b. Elaborate on the factors
that influence organizational structures. (5 Marks)
Marketing
Management
1. Italiano is a popular
restaurant in the Vile Parle area of Mumbai. The lockdown and subsequent Covid
restrictions force the restaurant to shut shop. The owner Mr Ranjeet Sharma is
also the main chef of the restaurant decided to start operations from home and use
the apps of Zomato and Swiggy to run the place as a cloud kitchen. The business
not only survived but became a profitable venture. The recent lifting of
restrictions as put Mr Sharma in a quandary, should he now re- rent restaurant
space at a very expensive rental value or should he continue to run it as a
cloud kitchen. He has approached you, a marketing consultant for advice on
devising a plan of action. What would you advise? Create a plan of action for
the business. Create a communication plan. Create a consumer outreach plan. (10
Marks)
2. You are the marketing
director of Football Federation of India. Soccer as a sport although very
interesting is not a popular audience sport in India. How would you generate consumer
interest in Football? Create a marketing plan for making Football as a consumer
sport using the marketing mix principles. (10 Marks)
3. You are the marketing
director for Super max theatre chain. You want to build a footprint for the
chain across India. Before the commercial launch of the service you want a
better orientation of consumer expectations.
a. Plan a research program
with clearly defined target groups, geographies, demographics you shall plan
your research project. (5 Marks)
b. Create a 10-question survey questionnaire. (5 Marks)
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Organisational
Behaviour
1. Interpersonal relationships
between superiors and subordinates in an organization involve different kinds
of power equations. In your opinion, arrange the 5 sources of power in order of
importance, that are based on superior subordinate relationships in an organization.
Justify your preference. (10 Marks)
2. Performance of employees at
the workplace depends on their personality traits. Describe the five major
traits that most researchers agree upon and explain how they lead to meaningful
workplace behaviour. (10 Marks)
3. Mr. Ranveer Goswami, the
current CEO retired from the organization and everyone bid him a very emotional
farewell. He was a people’s leader and the team was going to certainly miss
him. The young CEO Ms. Riya Talwar who was going to take his position had a
tall task ahead of her. She was eager to implement the ideas she had in mind to
expand the organization and was one focused leader, doing everything in her
capacity to lead the organization to greater success.
a. Ms. Riya did not get the
welcome or support she expected from the team. Her plans were not implemented
with the same vigour that she had imagined? Which common
organizational pitfalls in
leadership are described in this scenario? (5 Marks)
b. Correlating it to the above
situation, explain how emotional intelligence would help the new CEO get the
support she expects from her employees? (5 Marks)
Business
Communication
1. You are the Team Leader with Amazon. A new group of interns has
joined the company. You have been given the responsibility of explaining them
how to draft business messages. You explain them about, ‘Adapting the message
to Your Audience.’ This can be done by -
· Using the You Attitude;
· Maintaining Standard of Etiquette;
· Emphasizing the Positive and
· Using Bias Free Language.
Explain these giving appropriate examples of each. (10 Marks)
2. Lisa, a commerce graduate,
has been working in the field of Finance for the last 3 years. She now decides
to do her post-graduation in management from a reputed college. As a part of
her documents, Lisa requires a recommendation letter from her former professor.
Imagining yourself to be Lisa, write a letter to your former professor
requesting him to write a recommendation letter for you. Take care to refresh
the professor’s memory because you had passed out three years ago. Creatively
assume any other details that you need for writing the request letter. (10
Marks)
3. Write a complaint letter to
the Director of Consumer Grievance Redressal Cell based on the facts given
below:
You are Jass Javvy. You bought
a Kitchen Aid stand mixer from Flipkart on 1 January 2022 for an amount of
Rs.40,000. This included delivery and 40-day money-back offer. As the stand
mixer did not perform satisfactorily you decide to return it to Flipkart and send
it back on 5th January. You call the company every week and the representative inform
you over phone that the transportation and handling charges as well as money equivalent
to the price of the mixer, would be credited to your account. On 15th March you
receive a statement for your credit card and to your dismay you find that no
credit has been applied to your account for the mixer, its transportation and
handling charges. You are dissatisfied and decide to write a complaint letter.
a. What is the appropriate
‘tone’ of a letter of claim? How will the tone affect the manner in which the
reader responds? Explain (5 Marks)
b. Assume yourself to be Jass
Javvy and write a complaint letter to Flipkart. (5 Marks)
Business
Law
1. Please explain the different
types of instruments under which a company under Companies Act, 2013 can raise
capital. (10 Marks)
2. Please give two (2) real
life instances where Indian employee related laws have ensured protection of
welfare of employees. (10 Marks)
3. Gavit and Vinayak are
partners who started a partnership under the Partnership Act, 1932. There are
differences arisen between them and they have approached you to advise them to
resolve their differences:
a. Please suggest ways how
they can resolve their differences without approaching conventional court of
laws (5 Marks)
b. Please elaborate the advantages of resolving their differences
without approaching conventional court of laws (5 Marks)
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Essentials
of HRM
1. With the world returning to
normalcy post the pandemic, as an HR hiring manager you have the task of
forecasting the demand for the next year to make sure you hire the right number
and right kind of people. Explain the techniques of HR demand forecasting that you
will employ in depth. (10 Marks)
2. As seen in recent trends,
organizations have moved away from traditional induction methods to many more
interesting ways to welcome their new recruits. Take industry examples and
share how will you design induction for new employees in an innovative way. (10
Marks)
3. The past few years have
challenged the traditional organizations to think differently. In Intellicore
Solutions, where previously no efforts were made by managers for career growth
of their workforce, things are about to take a turn for the positive. The
leaders now realize the importance of retaining their best talent and have
therefore hired HR managers to help create career and succession plans.
a. You have to guide the new
HR manager to be successful in his career planning initiative. How will you
explain the process to him? (5 Marks)
b. The first step to an effective succession planning is ensuring
that the objectives are correctly established. Describe the goals of succession
planning that the HR manager should bear in mind. (5 Marks)
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Operations
Management
1. List down briefly the
various inventory management techniques prevalent in the industry. Discuss how
some of these techniques would be applicable to an Automobile Service Shop in effective
management of their inventories; i.e Spares, Consumables, etc (assume several inventories
of your choice). (10 Marks)
2. Explain in detail the
various types of plant layout concepts that area available in operations management.
Give examples on where each of these types can be employed respectively. Briefly
explain a layout applicable for a Retail store format, highlighting the good
points and bottlenecks, if any. (10 Marks)
3. A restaurant chain is
planning to open up a new mid-sized multi cuisine restaurant. Considering their
expertise and knowledge in the food and beverages services, they are confident
of getting into the new restaurant operation. You are required to suggest the
team on the following points:
a. Suggest a site location for
the restaurant, assuming it to be Metro city (you can assume a city of your
choice). Give your reasons for the same (5 Marks)
b. What strategy would the
restaurant adopt for an Aggregate Operation Plan of resources given a time
frame of a year? (5 Marks)
Strategic
Management
1. Strategic Management
crucially define and determine the long term performance of a business entity.
This is with reference to, Nokia, who lost its pace in the smartphone race. As
quoted by source:
“Nokia has been long the
market leader in the mobile phone market and with its enormous reach and huge
customer base, had successfully created significant entry barriers for any new
player as such. Its Symbian OS being the backbone of the whole success story
contributed to a great deal in its higher perceived ease of use. Customers used
to enjoy the features, thanks to highly simplified GUI. It ruled the middle and
low end market for long. But, Nokia did a blunder and lost its market
share.”(Source: https://www.marketing91.com/nokia-lost-market-share/) In the context of above case, define the term strategic
management, discuss, what are the three major challenges to strategic management
and specifically point out in relation to Nokia among the three challenges, out
of these challenges which challenge hit hard to the Business Giant. (10 Marks)
2. Reliance Industries Limited
is a Fortune 500 company and the largest private sector corporation in India. RIL,
have evolved from being a textiles and polyester company to an integrated
player across energy, materials, retail, entertainment and digital services. In
each of these areas, they are committed to innovation-led, exponential growth.
It’s clearly evident that RIL has adopted parenting strategy. Discuss the
concept of corporate parenting. Discuss the analytical steps which are crucial
in developing corporate parent strategy. Conclude how Corporate parenting or
parenting strategy is more beneficial when compared against portfolio based
corporate strategy (10 Marks)
3. General Electric (GE) is
well known for its extraordinary competency in management development.
a. Discuss how the terms
capabilities, competency and distinctive competency differs from each other. Also,
with reference to the VRIO Framework of analysis, highlight the four questions which
any strategist might have examined in relation to GE for evaluating its extraordinary
competency in management development. (5 Marks)
b. Describing VRIO Framework
with reference to GE: (5 Marks)
- Valuable
- Rareness
- Imitability
- Organization
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Decision
Science
1. Three airlines serve a
Srinagar. Airline ‘Amira’ has 50% of all the scheduled flights, airline ‘Biyas’
has 30%, and airline ‘chinar’ has the remaining 20%. Their on-time rates are
80%, 65%, and 40%, respectively. Part 1) Draw the Probability tree diagram.
(Note: You may use any software for this, like MS paint, MS office, etc.) Part
2) A plane has just left on time. What is the probability that it was airline
‘Amira’? (10 Marks)
2. Rashmi Dhar, manufacturer,
and seller of ‘Kashmiri- kahwa’ through E-commers websites. She wanted to know
the effect of her spending in advertisement of ‘Kahwa’ on the sales, along with
the other factors; ‘number of sales representatives’, ‘customer-satisfaction ratings’.
For this research she has gathered the sales data in the following table, along
with other necessary information.
Part 1) Define dependent and
independent variables
Part 2) Write regression model
equation only.
Part 3) Run regression
analysis in EXCEL (copy all those tables from EXCEL and paste them in your
document).
Part 4) Write the
Interpretation of Regression statistics-table, ANOVA- table. Write an
interpretation (by referring P-value/ t-stat) on significant effect of
independent variables on sales.
Region/
Districts
Sales of
Kahwa (in
INR)
Spending in
advertise (in INR)
number of sales
representatives
(person)
customer-satisfaction
ratings (1=highly
dissatisfied to 5 =
highly satisfied
Kupwara 55328 5512 1 1
Badgam 56251 8337 1 1
Leh-ladakh 57126 8788 4 1
Kargil 58739 8828
5 1
Region/
Districts
Sales of
Kahwa (in
INR)
Spending in
advertise (in INR)
number of sales
representatives
(person)
customer-satisfaction
ratings (1=highly
dissatisfied to 5 =
highly satisfied
Punch 66984 9050 5 2
Rajouri 70676 10150 7 2
Kathua 73206 11236 8 2
Baramula 80571 12538 8 3
Bandipore 93168 13161 8 3
Srinagar 99432 13448 9 4
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Organisation
Culture
1. Briefly discuss the
definitions of organisational culture. What are the pillars of organisational
culture? Please substantiate your answer with a contextual example. (10 Marks)?
2. Culture eats strategy for
breakfast, operational excellence for lunch and everything else for dinner. -
Please elaborate your understanding of this narrative. Please substantiate your
answer with a suitable example. (10 Marks)
3. Absco Private Limited is a
global telecom organisation, with operating presence across Africa, Asia, Latin
America and Europe. Of late the organisation has embarked on embedding its
value based leadership practise, across all operating entities. In the first quarter
of embedding the value based leadership practise, there has been a spike in the
number of whistle-blowing cases, especially on malpractices as well as on
violation of the organisation values and workplace safeguarding issues.
Respective HR teams have been swamped with many complaints and grievances,
through a third party managed whistleblowing / grievance channel. This is quite
unprecedented for the organisation at it has never experienced such large
number of grievance and complaints cases.
a. According to you, is there
a direct link between the embedding of values based leadership practice and
spike in the number of grievance and complaints cases? If so, why? (5 Marks)
b. As the HR advisor, please
can you outline the root cause analysis (RCA) of the situation
and what are some of the key
considerations that management should consider to address the underlying
issues. (5 Marks)
Manpower
Planning, Recruitment and Selection
1. Do you think companies can
really do without detailed job descriptions? Why or why not? (10 Marks)
2. “Irrespective of the
experience level, Induction Training plays an important role for a new employee”
Explain why you agree or disagree with this statement. (10 Marks)
3. 360- degree feedback is
effective way of appraising the performance of employees provided it is
designed and implemented scientifically.
a. Give reasons of how 360
degrees feedback is an effective method of performance appraisal. (5 Marks)
b. While using this method,
organizations might come across some difficulties. What kind of difficulties
can be faced by the organizations and how those difficulties can be addressed? (5
Marks)
Industrial
Relations & Labour Laws
1. ‘There have been many
complaints from employees at Amazon's fulfillment centers. Workers complain
that they are given rigorous tasks in the warehouses’. Explain in your words.
(10 Marks)
2. What are the common
employee relations challenges faced by employers today? Suggest how the
employer can manage them? (10 Marks)
3. The Industrial Disputes
Act, 1947 extended to the whole of India and regulated Indian labour law so far
as that concerns trade unions as well as Individual workman employed in any
Industry within the territory of Indian mainland. Enacted on 11 March 1947 and It
came into force 1 April 1947. Explain the following:
a. Salient features of
Industrial Disputes Act 1947. (5 Marks)
b. Grievance settlement
machinery under Industrial Disputes Act. (5 Marks)
Compensation
& Benefits
1. Mr Suresh Deshpande is the
M.D of “Rashmi Electricals Pvt Ltd” which manufactures various electrical
components for the auto industry. It is a mid-sized company, (set-up in the
90’s) employing about 200 people and its products are well known for its
quality. Upto 2019 this company was making good profits and therefore it could
pay its employees well above the market average. A major component of this pay
package were the benefits (like reimbursing school fees for employee’s
children, free lunch, free transport) which attracted many talented workmen to
the factory. However, after 2019, the profits started dwindling mainly because
of competition, increased imports from China and the Corona pandemic. So, a few
days ago Mr Deshpande called Mr Roberts, his HR Manager to stop all the different
“benefits” given to the employees as these were adding to the costs in a big
way. From a Compensation point of view, explain how should Mr Roberts prepare
adequate logic to convince Mr Suresh regarding which benefits to retain or
discard (10 Marks)
2. Ramani and Kumkum are both
Ph.Ds in Chemical Engineering and both have put in more than 15 years in the
Pharmaceutical industry. They decided to leave their jobs and open a small
company of their own. Accordingly, they took a bank loan and using their
contacts, tied-up with another big pharma company to conduct research on their
behalf. Initially they recruited five qualified chemists and later as the
business grew they recruited more laboratory staff, accountants and other
personnel. Since it was a start-up, and the objective was to survive, they
tried to get good quality people and so paid them better than what they were
earlier getting. Their business grew and by the end of five years they were
well established and by that time they had eighteen people on their rolls. The
break-up of their staff strength was as follows: - Three Senior Researchers
(all Ph.Ds), five Research Associates (Post Graduates in Chemistry), five
Assistants (Science Graduates), three Accountants and two Clerks. However, as
there was no regular pay structure, there was wide disparity in the pay drawn
by different employees. To rectify this situation, both Ramani and Kumkum
decided to conduct a Job Evaluation study. In your opinion, which Job
Evaluation method would be most suitable in this case. (10 Marks)
3. Mukesh Sharma is residing
in the suburbs of Mumbai and has obtained a Diploma in Mechanical Engineering
from a reputable Polytechnic in 2021. Since he was among the top five students
in the Final Year, he got two job offers in the Campus Placement procedure. The
details of these offers are given below: -
a) “Karuna Auto-Parts private
Limited” is a medium sized firm manufacturing auto parts, employing about 400
workmen and managerial staff and its products are well known for their quality
as they employ the latest state-of-the-art machines. The factory works three shifts
per day and he has been placed in the Maintenance department as a “Trainee”.
The factory has a good canteen and also has a night rest room for people
completing the B shift (2pm to 10 pm). During probation of 1 year, he will paid
a Consolidated stipend of Rs 25000/-and will be required to work in the morning
shift. After confirmation, he will be placed in the Junior Engineer scale and
his total earnings is expected to be around Rs 40,000/- but he will be expected
to work in all the three shifts. This factory is a little far from his home
(about 40 kms) but is accessible by rail and the company arranges for pick-up
from the nearest railhead.
b) “Jayant Forging Private
Ltd” is comparatively smaller than the other company and employs about 250
people including workmen and managerial personnel all working in the General
shift. This factory is not far from his residence but not situated near any
regular rail or road routes. It is a forging unit, established about thirty
years ago and has not upgraded it’s old machinery. The company is a sort of
captive plant of one of the large commercial vehicle manufacturer, Beta Motors
and it manufactures the forged “front axle beam” for their trucks for their
factory at Pune. Thus it is dependent on Beta Motors for orders and sometimes
payments are delayed and the company has to resort to bank overdrafts to pay employee’s
salaries. Mukesh has been offered the position of “Jr Engineer” at a
consolidated stipend of Rs 30,000/ pm during the 1yr probation period and will
be posted at the factory to learn about the production process. After
confirmation, he is expected to assist the Quality Team, regarding quality
issues and also travel to the Beta Motors Factory (as required), to settle
quality and other issues. The company has assured him of a good career in the management
cadre in about five years time. With allowances, he is expected to draw around Rs
45,000 after confirmation.
a. What are the different
factors (give at least seven) that Mukesh can use to compare the compensation
and other benefits included in the two offers that he has received? (5 Marks)
b. After careful consideration, Mukesh chooses to work in the 1st
company i.e “Karuna Autoparts”. Give your comments whether you agree with his
decision. (5 Marks)
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Performance
Management System
1. Clean Tech is a chain of
retail stores in India. The company has completed 2 years and has a chain of 40
retail stores in India. The stores specialize in end to end products ranging
from digital products, Apparels, furniture to groceries and more (eg similar to
Amazon). The company is considering implementing the Balanced Score Card (BSC).
Design a Balanced Score Card for the company covering 2 examples each in the Financial,
Customer, Business Process and Learning & Growth quadrants. (10 Marks)
2. Ridhima Bose is working
with Netmed Enterprises which is an online medical solutions company. Her role
is that of a telecaller who interacts with patients and their families. Ridhima
has been an excellent performer and always exceeds her targets. Since the past 4
months, Ridhima has been undergoing some personal challenges with illness in
the family. She is very stressed on account of this and her attitude and
behavior at work has also changed. She is often seen arguing with colleagues
and her customer service rating has also dropped. Her manager has now escalated
the matter to the Department Head, Tushar Wadia, who has now called Ridhima for
a discussion. Assume you are Tushar, how would you go about conducting the
Performance Counseling Discussion. (10 Marks)
3. Roohi Films Ltd is in the
visual medium business, focusing on filmmaking (movies, television and digital
series) and advertisements. The company has been in existence since 2017. The
company now has plans to list on the Bombay Stock Exchange and also expand
globally. You are Aarti the HR manager at the company:
a. Prepare a Vision and Mission
statement for the company (5 Marks)
b. Write 2 SMART (Specific,
Measurable, Achievable, Relevant, Timebound) which can help the company achieve
its vision that you have prepared. (5 Marks)
Organisational
Theory, Structure and Design
1. ‘Housing Depot’ has hired
you as an HR Consultant to help them improve their processes. Explain the 7S
framework for this home furniture company. Give suggestion on any one type of
organisation structure that will suit this organisation. Give justification for
your choice. (10 Marks)
2. Rachel wants to start her
own IT consulting firm. She has hired you for handling the HR processes. As her
HR expert, explain the three organisational approaches that describe the
functioning and performance of individuals. In your opinion, which approach is
the best? (10 Marks)
3. Steve, VP- HR and Samantha,
the Business Head can never agree on the ways to increase organisational
effectiveness of their advertising business. Steve focusses more on the
different levels of maintaining organisational effectiveness but Samantha is
more in favor of taking up a specific approach. In this context,
a. Discuss how Steve will
implement the organisational effectiveness on the different levels. (5 Marks)
b. In your opinion, why do you think that Samantha is more in
favor of the Goal approach in spite of its loopholes? (5 Marks)
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Business:
Ethics, Governance & Risk
1. As a product manager you
are responsible for a new hand sanitizer launched recently by your company,
Health and Hygiene Ltd. Most of your business is offline through channel
partners. You are considering a hybrid model of offline as well as online distribution
channels (ecommerce platform). Prepare a note for your Marketing Head identifying
five financial and five operational risk involved and classify them as high, medium
and low, so that the reputation and stated values of your company are protected.
(10 Marks)
2. Select any one popular TV
advertisement for any product/service that you find ethically wrong/inappropriate/
offensive. Using any one ethical decision making model (three models covered in
class during session1, chapter 2, or any other model) analyse and explain the
ethical issues involved and why they are wrong /inappropriate /offensive, from
the perspective of any three relevant stakeholders eg consumers, company/brand,
section of society involved or targeted eg women, children etc. (10 Marks)
3. Intelligent Services, your
employer, prides itself on hiring minorities. One candidate fully fits the job
requirements for an open position in your division. However, your boss is
concerned that some of your customers will not understand the candidate’s
limited command of the English language. You are the manager to whom this
candidate will report, if selected.
a. What decision will you take
and how will you explain/justify it to your boss? (5 Marks)
b. Which two programs and/or
processes will you introduce in your division to be able to successfully deploy
many more such candidates in future? (5 Marks)
Research
Methodology
1. The training manager at ABC
corporation has asked you to identify the kind of training programs that should
be offered to the young recruits who have joined as management trainees and are
to be imparted five additional general management programs along with their
specify job training modules. The trainees are a mixed bunch of engineering and
management graduates.
(a) How would you formulate
your management research questions?
(b) How would you carry out a
problem audit? Explain in detail the steps you would take for this.
(c) What could be the mix of
variables that could impact the investor decisions? Is it possible to represent
the same through a theoretical framework?
(d) State your study
objectives and research hypotheses. (10 Marks)
2. -An Academic ----------
Opportunities. The objective of the study was as follows:
1. To assess the growth and
development opportunities available in IT companies.
2. To form comprehensive
information shoot on the compensation packages for employees of various IT
opportunities.
3. To assess the tradeoff that
employees might make with respect to growth and development opportunities in
case of an attractive compensation package.
4. To profile the typical
employee in the IT sector.
5. The implication of the
analysis for the IT study.
Develop a questionnaire for
the above study based on the objectives? (10 Marks)
3.a. Describe the four types
scales with examples? (5 Marks)
3.b. The table below presented
the ranks which were assigned by three judges to the works
of ten articles:
S.no. 1 2 3 4 5 6 7 8 9 10
Judge A 5 7 4 1 3 2 9 8 10 6
Judge B 4 8 3 2 7 1 10 6 9 5
Judge C 8 6 2 10 4 1 3 9 5 7
Compute the spearman’s rank
order correlation coefficients for each pair of ranking and decide:
a) Which two judges are most
alike in their opinion about these artists?
b) Which two judges are different in their opinion about these
artists? (5 Marks)
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World
Class Operations
1. Critically examine the
phases of evolution of operations with specific reference to manufacturing
firms. (10 Marks)
2. In order to develop and
maintain quality in processes, products and services, identify the factors that
need to be considered. Refer your answer to a firm in the service industry. (10
Marks)
3.a. As an Operations Manager
with an automobile firm, with the agenda of achieving world class standards,
what would be the environmental concerns in achieving world class standards in
operations? (5 Marks)
3.b. As an Operations Manager
to implement TPM, state the objectives to be considered for the implementation
of TPM in your company. (5 Marks)
Lean
Six Sigma
1. Adopting Lean Six Sigma
(LSS) methodologies can help employees manage their time better, resulting in a
more productive and efficient end-product. Explain how Lean Six Sigma (LSS)
deployment has helped a leading global coffeehouse chain in the recent pandemic
time to bring about a positive impact to its operations and employees performance.
(10 Marks)
2. By proactively monitoring
manufacturing processes, confectionery companies can control variation to
ensure quality product. Statistical control charting is used to support continued
process verification, ensuring that processes are executed in a correct and consistent
manner. Discuss how process control charts can be used for improving the quality
levels in the confectionery companies. (10 Marks)
3.a. Suppose you work as a
facilities manager in healthcare sector, identify a process that needs some
improvement and create a board outline using DMAIC methodology for the process
improvement. (5 Marks)
3.b. Enlist at least 5
organizations following either Kaizen or Six Sigma. Also list out 5 organizations
that uses a combination of Six Sigma and Kaizen strategies. (5 Marks)
New
Product Development and Managing Innovation
1. Dabur India Ltd is one of
the largest FMCG companies in India. It is also World’s largest Ayurvedic and
Natural Hair Care Company. Dabur today operates in key consumer product
categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care and
Foods. The coronavirus pandemic has brought a change in demand dynamics with
consumers increasingly seeking Ayurvedic products that build immunity. You are
the Product Development Manager and have been given a target of introducing at
least 30 new products across their different product categories in the next one
year. Identify different ways you shall consider introducing new products
(Hint: Give some examples of the type of products you would like to consider
from the product categories). Also, since the time period is short what type of
“product development” model you shall use and why? (Hint: Compare some common
product development models studied in the class and explain the benefit of the
one that you will choose) (10 Marks)
2. You and your friend have
worked on the idea of a unique two-wheeler that runs on electricity. This can
be mainly used for B2B purpose by all the delivery companies like Swiggy,
Zomato, Tata 100mg and other Online E-commerce platforms. The potential for the
product is huge, however, you need to be very sure of the Product Performance before
you approach the VC for funding for commercial scale manufacturing. To ensure that
the actual product meets the predefined quality standards, you need to do
testing at various stages of NPD. Explain all the different types of testing
you will be doing during the different stages of NPD of your product. What
shall be your final step before you approach VC to fund the project. (10 Marks)
3. In the last 3-4 years, with
easy and cheap access of internet, there has been significant rise in various
OTT platforms, which got accentuated due to the pandemic in 2020 - 2021. This
has affected the DTH market significantly especially in the Tier 1 cities in India.
a. Considering the concept of
Product Life Cycle, where would you put the DTH/Television sector in their
lifecycle? Explain each phase of the lifecycle and justify your answer with
examples. (5 Marks)
b. Giving examples, explain how some of the Television network
companies are evolving by new product development and attracting more consumers
than ever before. (5 Marks)
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Enterprise
Resource Planning
Case
Study:
As an
enormous international candy-maker, Nestle SA headquartered in Konicki Switzerland,
had harbored a goal of integrating ERP across all three of its operating companies;
Nestle SA, Nestle UK, and Nestle USA. The latter operation had been working toward
complete integration of a set of ERP solutions since in the late 90s, but
various requirements, organizational, and policy problems had plagued the
complete initiation. By the turn of the millennium, its management finally
decided that a holistic re-approach to its business requirements were in order.
Consequently, this effort paid dividends that allowed SAP to finally get the
$200 million job done. Ultimately, positive business impacts included the
consolidation of an outdated accounting structure, better and more efficient communications
throughout its supply-chain, and a much more confident workforce.
1. How
to integrate the different business process across different sites in the ERP
solution; since it requires a lot of upfront effort - but it pays off in the
long run - Justify the same.? (10 Marks)
2.
Identify the players & their various functions and discuss that how ERP
solution can integrating SCM, CRM, and ERP help improve business operations.
(10 Marks)
3.
Case Study:
As a
major energy utility San Francisco’s Pacific Gas and Electric should have know
better. Its Oracle ERP implementation had gone well, and there had been no
problems of note; until it came time to test the system. Apparently, a manager
had chosen a live information database to use during pre-launch testing,
although no one thought that the regime would uncover any sensitive company
information. Unfortunately, this was untrue, and consequently created a host of
costly recovery programs, in addition to losing public confidence in the
company’s brand.
a.
Explain the major issues to implement the different types of information system
to manage the database. (5 Marks)
b.
Brief your staff on exactly what they should do and not do. Don't get
non-specialist staff to carry out non-specialist roles. How to launch the
well-planned ERP system for this case scenarios. (5 Marks)
Operations
and Supply Chain Strategies
1.
There is a multinational company XYZ that operates in the retail business. The
company also launched a couple of new products with their label. Customer
demand is increasing because the company has a good product mix. Whereas the
level of actual performance is not that much increased. As you are appointed as
supply chain manager, suggest some strategies to the organization that
ultimately increase performance. (10 Marks)
2.
Consider last month you started a new business of Electronics items. You are
also thinking to start different branches of your business in your city as well
as outside. To increase the revenue, you may explore the international market.
In the dynamic market, you would face tough competition from different online
as well as offline players during the journey. Analyze and suggest a different
level of strategies that you will implement in the firm that can improve
overall business profit. (10 Marks)
3. A
toy company is working in the India market from the last couple of years. The
company has many branches within the city and outside as well. The company
thinking to start its own manufacturing unit and the government is also
motivating manufacturers to start manufacturing within the Indian market.
a.
Explain various competitive dimensions in detail that company needs to rework
to get better market share and achieve business excellence in the supply chain.
(5 Marks)
b. Management is confused about the
selection of the production process. Kindly suggest the best method in the
production process that improves efficiency. (5 Marks)
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Procurement
Management
1. A
large nationally dispersed firm wishes to select a new warehousing services
provider amongst several contenders. Prepare a detailed list of background
information and performance indicators/metrics that you would seek from all
prospective service providers to assist in your vendor assessment and
selection. (10 Marks)
2.
‘Transportation starts from supplier as inbound logistics and ends with the
customer as outbound logistics from the manufacturer’. In view of the above
statement, discuss the importance of transportation from the origin till last
mile delivery. (10 Marks)
3.a.
‘Procurement of capital equipment is more strategic when compared to
procurement of other equipment’. Do you agree? Comment from your perspective
citing real time example. (5 Marks)
3.b.
DMart appoints you as a purchasing manager for its FMCG. How can your
contribution to the purchasing department enhance overall organizational
performance through following e procurement strategies? (5 Marks)
Supply
Chain Management
1. ITC
has been changing their foot print of warehouses in the recent years. ITC
operates a diversified business model and have evolved over the decades
building warehouses to support their production and also to distribute goods to
their distributors. This has lead to a lot of cost/service imbalance. They are
looking at reducing number of warehouses, automating warehouses and in some
cases combining their distribution warehouse along with the factory warehouse.
Their aim is to keep the warehouses operationally flexible and agile to meet
modern day business needs. Describe distribution network design with ITC
business model as background? (10 Marks)
2. A
lot of Masks, Sanitizer manufacturers have come up in last two years due to
covid. Their business was seeing a massive boom which allowed as many players
entry into the market. Now with situation getting better they are faced with
competition to keep right level of stock for different items like PPE Kits,
Sanitizers, Test Kits, Covid related OTC medication etc. Lot of stock could
drain their profits as items have shelf life and if stocks are not available
customers would be lost. Recommend how you would approach safety stock
maintenance in such market situation? (10 Marks)
3.
“Snack Dunia” is a fast food outlet. They operate morning breakfast hours which
is Parathas of different types and in the evening several types of north and
south Indian snacks. They have high variety of final products from limited
number of common materials.
a.
Describe aggregate planning and role of aggregate planning? (5 Marks)
b. Describe and apply aggregate planning
strategies in this case situation? (5 Marks)
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Total
Quality Management
1.
Discuss how Poka Yoke can be a key element in mistake-proofing a product’s
design for manufacturability, and improving product quality and reliability.
Give relevant examples. (10 Marks)
2.
Maxx Industries produces various consumer products. To overcome the tough competition
from international companies, Maxx decides to understand the customer’s needs
and translate them into its product features and design the product. What
strategic method would you suggest Maxx should adopt? Discuss the process of
its deployment. (10 Marks)
3.
Roma Pvt Ltd, machines manufacturing company, is a leader in industrial
machines manufacturing sector. Bearing cap is a critical part in machine
manufacturing. Bearing cap parts are purchased in large lots from a supplier.
To enable quick and reliable incoming inspection Roma plans to adopt acceptance
sampling for the bearing cap received in lots from the supplier.
a.
What are the steps Roma needs to implement in sampling procedure? (5 Marks)
b.
Discuss the OC curve and its parameters (5 Marks)
Warehouse
Management
1.
Consider you are working as an assistant consultant for one of the E-commerce
company. The company owns a traditional warehouse for better efficiency, but
over some time because of competition performance of the company is decreasing.
As a consultant advises the organization to redesign the warehouse that
ultimately improves efficiency. (10 Marks)
2.
Consider above mention scenario (check Q1) and share your opinion as on the
below: How an organization can create a competitive advantage in warehouse
management? (10 Marks)
3. ABC
Ltd. is operating a business in the retail sector from the last ten years and
now is facing challenges in the storage of products. The management of the
organisation is thinking to build the first warehouse in the existing city. The
organization has hired you as an assistant intra-warehouse consultant to take
better decisions.
a.
Suggest organization various factors while selecting the location of the
warehouse. (5 Marks)
b. Explain top management of organization
regarding important warehouse design criteria. (5 Marks)
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International
Business
1.
“War between Russia and Ukraine is not only affecting trade of these two
countries but entire Global Business.” – In the light of above statement
analyze International Business Environment. (10 Marks)
2.
“Documentary Letter of Credit collection method is the most popular mode of
collecting payment by the exporters” – Analyse the statement. How is an
irrevocable L/C different from back to back L/C? (10 Marks)
3. In
early 2000, “United Colors of Benetton”, The Italian Casual Wear Brand decided
to restore it’s lost sales through a shift in strategy. They decided to allow
the country managers to adapt the product offers and rework on the marketing
strategies. Products were redesigned keeping in view the physical differences
among various countries customers. Regional flavours were added in product
features and communication specially when more than 50% business started coming
from emerging markets.
a. How
does the Brand “United Colors of Benetton” demonstrate the Globalisation of markets?
(5 Marks)
b. Do
you think that this strategy is appropriate for emerging markets? (5 Marks)
Digital
Marketing
1.
Assume you have joined an organisation “WealthMax” that deals with investors
who are investing in various financial products like Mutual Funds, Equity,
Cryptocurrencies, ETF, etc. The company is not available on any online
platform. The online visibility is ZERO. You are a modern-day digital marketer
and you have decided to increase the online visibility of the brand WealthMax.
What are the various ways through which you will promote your brand online?
Explain minimum five platforms with explanation to increase online awareness.
(10 Marks)
2. The
owners of WealthMax have shown some reservation for going online, you need to explain
them the difference between Traditional and Modern Marketing. Also, explain various
marketing era’s with example. (10 Marks)
3.a.
You plan to purchase a new smart phone but this time you plan to do this in
scientific way so you have decided to use a model that encompasses various need
satisfying behaviour. Explain the process of smart phone purchase with
reference to ‘Engel, Blackwell, and Miniard (EBM)’ Model. (5 Marks)
3.b. Assume you have been invited to speak
on a forum covering major types of media. The participants attending the
seminar are under graduate media students. You have decided to cover all major
types of media with minimum two advantages and disadvantages of each type of
media. Write the above content that you plan to speak in the forum with
examples. (5 Marks)
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Consumer
Behaviour
1.
Celebrities, particularly movie stars, TV personalities, popular entertainers,
and sports icons, are a symbolic reference group because they are liked,
admired, and often have a high degree of perceived credibility. Therefore, many
marketers use them to promote their products and services. Please state what
parameters would a marketer consider for determining which celebrity should be
used for a particular brand. Analyse the role of celebrity star Amitabh
Bachchan in influencing consumer behaviour as a brand ambassador for Gujarat
Tourism (10 Marks)
2.
Culture is the fundamental determinant of a person’s wants and behavior. The
growing child acquires a set of values, perceptions, preferences, and behaviors
through his or her family and other key institutions.
a.
Explain culture, sub-culture
b.
Analyse any 3 typical values that Indian children are exposed to from their
childhood which are part of our culture and how they impact their purchase
choices when they grow (10 Marks)
3.
Answer the following
a.
What is Customer Involvement – Explain the 4 types of customer involvement in
product purchases (5 Marks)
b.
Classify the following purchase decisions in terms of the above
i.
Buying a gift for your parent’s 25th wedding anniversary
ii.
Laptop
iii.
Groceries for daily use at home
iv.
Ordering-in food at home on a Sunday evening through Swiggy / Zomato (5 Marks)
Cost
& Management Accounting
1.
Management accounting is focused on bringing a greater degree of efficiency to
the core business operations. Discuss, management accounting, its role, and
highlight if you are working as a management accountant in an enterprise, what
would be the potential areas wherein you would like to bring more efficiency.
(10 Marks)
2.
From the following information provided by Alfa Manufacturing Ltd, prepare a statement
of equivalent units and also, Discuss the concept of equivalent units (10
Marks)
Particulars Quantity
Opening stock of inventory
(60 percent complete)
500
Units introduced during the year
10000
Closing inventory of stock
(completion percentage, 40% complete)
200
3. You
are a manufacturer of tennis balls in the Mumbai Suburbs. Recently, you got an order
to supply 1200 units of the same on a monthly basis. The cost of carrying an inventory
of such tennis balls is 1.80 per unit on yearly basis. The production process requires
a setup cost on a per run basis of Rs 1000.
Compute:
a. The
EOQ, and define the need of computing the EOQ (5 Marks)
b. The
Optimum number of orders and optimum period of supply (5 Marks)
Custom
Shipping and Insurance
1.
Your company wants to know the date of determination of rate of duty and tariff
valuation on imported goods. You are advised to give a detailed write up on
this. (10 Marks)
2. In
an interview you have been asked to explain the three categories of goods under
Harmonised system of classification. Explain the three categories to the
interviewers in detail (10 Marks)
3. One
company has imported goods and does not want clear the goods immediately. They
approach you for guidance
a. to
understand the procedure to store goods without payment of duty. (5 Marks)
b. To understand the benefits of such
facility (5 Marks) Guide them by giving details of such options available in
customs
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Export
Import Procedures and Documentation
1. You
have joined one export organization as Export Executive. You need to register
the organization with various government agencies/organizations. Give a write
up to the Management giving the procedure of various registrations. (10 Marks)
2. You
are working with a freight forwarding company. You have exported one consignment
by sea for a client. Your company asks you to get Mate Receipt. How will you
handle this? (10 Marks)
3. You
have placed an order for electronic goods from Singapore. The Singapore organization
asks you to open LC as terms of payment. Your company does not know much about
Letter of Credit. Your company asks you to explain the following
a.
What is Letter of credit and its usefulness (5 Marks)
b.
Procedure to open LC and parties involved (5 Marks)
India's
Foreign Trade
1. One of the herbal cosmetic
Indian company Sevanthi Herbals, having their pan India presence decides to go
business expansion through entering foreign market/s; you as their strategic
partner in marketing their products overseas, explain step by step you go ahead
launching their products overseas markets. (10 Marks)
2. Explain how can Sevanthi
Herbals can take advantage of Export Promotion Council establish itself
company’s products overseas markets. (10 Marks)
3. Indian Veterinary
manufacturing company BRM VET engaged in manufacturing of animal healthcare
products having extensive range and international quality products:
a. What are your priority
International markets for these animal healthcare products, explain briefly (5
Marks)
b. What will be your market
entry strategy for these overseas market for BRM VET.? (5 Marks)
Project
Management
1. SKAB projects, a real
estate builders and construction company, is planning to construct a gated
community apartment in Hyderabad. As a project manager, describe your role in different
phases of its life cycle. (10 Marks)
2. SKAB projects, a real
estate builders and construction company, is planning to construct a gated
community apartment in Hyderabad. The company identified that they do not have
competence in managing and maintaining the project progress in all respects of
the projects simultaneously. So, the company decides to contract out some of
the parts to a third party to maintain the progress and quality of the project.
As a project manager, what type of contract you will suggest to the company and
why? (You may consider hypothetical data for cost-benefit analysis of each
contract type) (10 Marks)
3. Consider the SKAB project’s
gated community apartment construction.
a. Show the deliverables of
the gated community apartment on a work breakdown structure (WBS). (5 Marks)
b. Create a Gantt chart to
represent the project progress and duration considering the resource person for
each deliverable as “person 1”, “person 2”, etc. (5 Marks)
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