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INTERNAL ASSIGNMENT
APPLICABLE FOR JUNE 2022 EXAMINATION
Business
Economics
1. Assume that a consumer
consumes two commodities X and Y and makes five combinations for the two
commodities:
TABLE BELOW
Combination Units of X Units
of Y
A 25 3
B 20 5
C 16 10
D 13 18
E 11 28
Calculate Marginal rate of
Substitution and explain the answer. (10 Marks)
2. Elaborate the term Total
Revenue and Marginal revenue also calculate TR and MR in the given table (10
Marks)
Price Output (In Units ) Total
Revenue Marginal
Revenue
20 1
18 2
16 3
14 4
12 5
3.a. From the given Demand
Schedule for air tickets, calculate elasticity of demand. (5 Marks)
Price of Air Ticket
(Per Ticket)
Quantity Demanded (Tickets per
month)
1,00,000 5,000
1,20,000 3,500
3.b. Elaborate the term
Elasticity of Supply and explain any three factors that determines elasticity
of supply (5 Marks)
Financial
Accounting & Analysis
1. For the following
transactions, analyze the accounting transactions using the accounting equation
framework (10 Marks)
1. Introduced Rs500000 through
a cheque by the Owner as the Initial capital in the
business
2. Purchased goods on credit
from Ms. Ritu at Rs 40000
3. Paid Rs 10000 as salary to
the employees
4. Invested Rs200000 in a
fixed deposit account
5. Paid school fees of the kid
Rs 25000, from the business’s bank account.
Note: (2*5 = 10 marks) 1 marks
for analyzing each transaction and 1 mark for correct journal entry
2. You started learning the
course of financial accounting and analysis in the MBA Program. You learned
about commonly used accounting terms. Discuss about any five terms which are
commonly used by the different users of accounting information for the sake of
understanding the financial statements Student may define and describe about
any five terms (10 Marks)
3. From the given information
Amount in Lakhs
cost of goods sold 580
opening stock 40
closing stock 70
creditors at the beginning of
the year 60
creditors at the end of the
year 100
cash purchases 45
Original cost of equipment
sold 400
Gain on the equipment sold 50
Accumulated depreciation on
the equipment 80
Calculate:
a. Total purchases, credit
purchases and payment to creditors (5 Marks)
b. Define the term Net book
value, Accumulated depreciation calculate the net book value and cash proceeds
from sale of investment (5 Marks)
Information
Systems for Managers
1. You have been appointed as
IT Head of a soon to be opened Retail chain store by the name of “India Retail
Store” which will have branches all over India. India Retail store is a Private
Limited company. Highlight atleast 5 security threats that a bank may face in today’s
times and suggest 5 innovative IT security mechanisms to ensure that such
threats do not harm your Retail store chain & that your systems remain as
secure as ever. (10 Marks)
2. Choose any e-Governance
initiative of any country in the world which is aimed at helping the poor &
the needy sections of the society. Enlist atleast 10 benefits of having implemented
this system for the benefit of this downtrodden section. (10 Marks)
3. The city of Mysuru is one
of the cleanest cities of India and is in close driving distance from
Bengaluru, the IT hub. You have been invited as an external IT consultant by Government
of India with a mandate to convert Mysuru into a “Smart City”
a. Which “Smart” city in the
world will you choose as a benchmark to emulate some of the best practices of
that city into Mysuru? Provide atleast 3 reasons with brief descriptions behind
your choice of choosing that particular city as a benchmark? (5 Marks)
b. Suggest & describe
atleast 2 innovative technology enabled services that you will introduce into
Mysuru so that it can be called as a “Smart city”? (5 Marks)
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Management
Theory and Practice
1. Green Bell is a retail
giant in India. Currently only confined to metro cities for their giant super
store outlets, they are planning to spread to smaller cities in India. While
working on the resource allocation, HR is planning on shifting a few of the
current staff to new locations while recruiting local staff at each location in
parallel. They need to engage the current staff in training for the newer
audience. Discuss the expansion from the point of view of Hofstede’s five
dimensions to include in the training. (10 Marks)
2. Sateesh is a project
manager in an IT company. He needs to deploy some additional developers to be
based on site. He has a meeting with the HR for the same and needs to give a
plan of resource deployment to the HR with clarity on how many new members vs how
many current developers can be deployed on site. Managers have to make many decisions.
Discuss various types of decisions managers typically make based on nature of
the decisions, level of the management or capacity. (10 Marks)
3. EarthMovers Ltd are into
providing heavy vehicle services. They have various heavy vehicles like
tractors, cranes, bull dozers, mixer trucks, etc. They have been growing increasingly
and have employed a total staff of 1200. They have divided their business in a
Divisional structure. Based on this information, answer the following
questions.
a. Discuss the features of
divisional structure of organization and infer the divisions that EarthMovers
may have employed. (5 Marks)
b. Elaborate on the factors
that influence organizational structures. (5 Marks)
Marketing
Management
1. Italiano is a popular
restaurant in the Vile Parle area of Mumbai. The lockdown and subsequent Covid
restrictions force the restaurant to shut shop. The owner Mr Ranjeet Sharma is
also the main chef of the restaurant decided to start operations from home and use
the apps of Zomato and Swiggy to run the place as a cloud kitchen. The business
not only survived but became a profitable venture. The recent lifting of
restrictions as put Mr Sharma in a quandary, should he now re- rent restaurant
space at a very expensive rental value or should he continue to run it as a
cloud kitchen. He has approached you, a marketing consultant for advice on
devising a plan of action. What would you advise? Create a plan of action for
the business. Create a communication plan. Create a consumer outreach plan. (10
Marks)
2. You are the marketing
director of Football Federation of India. Soccer as a sport although very
interesting is not a popular audience sport in India. How would you generate consumer
interest in Football? Create a marketing plan for making Football as a consumer
sport using the marketing mix principles. (10 Marks)
3. You are the marketing
director for Super max theatre chain. You want to build a footprint for the
chain across India. Before the commercial launch of the service you want a
better orientation of consumer expectations.
a. Plan a research program
with clearly defined target groups, geographies, demographics you shall plan
your research project. (5 Marks)
b. Create a 10-question survey
questionnaire. (5 Marks)
Organisational
Behaviour
1. Interpersonal relationships
between superiors and subordinates in an organization involve different kinds
of power equations. In your opinion, arrange the 5 sources of power in order of
importance, that are based on superior subordinate relationships in an organization.
Justify your preference. (10 Marks)
2. Performance of employees at
the workplace depends on their personality traits. Describe the five major
traits that most researchers agree upon and explain how they lead to meaningful
workplace behaviour. (10 Marks)
3. Mr. Ranveer Goswami, the
current CEO retired from the organization and everyone bid him a very emotional
farewell. He was a people’s leader and the team was going to certainly miss
him. The young CEO Ms. Riya Talwar who was going to take his position had a
tall task ahead of her. She was eager to implement the ideas she had in mind to
expand the organization and was one focused leader, doing everything in her
capacity to lead the organization to greater success.
a. Ms. Riya did not get the
welcome or support she expected from the team. Her plans were not implemented
with the same vigour that she had imagined? Which common
organizational pitfalls in
leadership are described in this scenario? (5 Marks)
b. Correlating it to the above
situation, explain how emotional intelligence would help the new CEO get the
support she expects from her employees? (5 Marks)
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