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INTERNAL ASSIGNMENT
APPLICABLE FOR JUNE 2022 EXAMINATION
Advanced
Supply Chain Management
1. With the introduction and
growth of ecommerce in the ‘90s and 2000s, the term 3PL has become ubiquitous,
and 3PLs have expanded their services. Discuss what is a 3PL company and why is
it considered an important link in a supply chain? (10 Marks)
2. An organization produces
premium products which has a fluctuating demand. The organization wants to use
a planning strategy which will ensure production runs uninterrupted throughout
the manufacturing process and optimize their resources despite changes in
demand. Discuss how this organization can implement aggregate planning to
balance capacity and demand with minimized resource. What are the likely problems
it may face while considering aggregate planning? (10 Marks)
3. Maxx Private limited wants
to maintain optimum inventory level of an item stored, so as to reduce the
inventory cost. The item has a maximum daily usage of 15 units and a maximum
lead time of 23 days. It also has an average daily usage of 7 units. Suggest
the following:
a. How Maxx can calculate the
optimal level of inventory for this item. (5 Marks)
b. The steps that Maxx needs
to take to manage its inventory for multiple-items in multiple locations. (5
Marks)
International
Logistics & Supply Chain Management
1. An Indian manufacturer of
ready-to-eat snacks having a pan-India distribution network is planning its
international expansion by way of exports. It has identified Sri Lanka as the
first foreign market to start with. Explain the factors it should consider
while formulating its supply chain strategy for exporting to the Sri Lankan market
and suggest an appropriate strategy for the same. (10 Marks)
2. XL brands follows a
direct-to-consumer (D2C) model for sourcing & selling customized clothing
products for men & women. With competition from similar other D2C
companies, XL is looking to differentiate itself from the others based on its delivery
experience. It is also looking at a superior delivery experience to provide it
a source of competitive advantage. Explain, with reasons, the choice between
in-house & outsourcing of logistics for XL to achieve its twin objectives.
(10 Marks)
3. An international optical
products company is interested in setting up its India operations by importing
& selling its product range comprising of glasses, lenses, & frames through
both the distributor as well as retail channel.
a. Explain the requirements
& the procedure to be followed for importing the products in India. (5
Marks)
b. What would be its
requirements of warehousing in India for the distributor channel? Would these
be any different for the retail channel? Suggest the suitable type (or types) of
warehouse. (5 Marks)
Sales
Management
1. Sales organizations should
be adaptable to changing circumstances and emerging marketing environment, failing
which the structure as well as process will become redundant. Explain the above
proposition with examples of two Indian organizations by explaining their
evolution over different periods of time. (10 Marks)
2. Bob Jones, sales manager
for Steelhouse Industries, a manufacturer and marketer of heavy-duty industrial
construction equipment has just finished evaluating several sales candidates
for a vacant position. He has narrowed the list to two candidates that stand out.
Both Russ and Susan meet the job qualification. In fact, on paper Susan appears
to be a stronger candidate, having nearly twice as much industry-related sales
experience as Russ. Bob, however, believes that the construction industry is a
man’s world. He fears that many of Steelhouse’s customers (and even its own
employees) may not respect a women sales person. Thus, even though Susan
appears to be the most qualified for the position, Bob is leaning towards
hiring Russ. What should Bob do and why? (10 Marks)
3.a. The new marketing
strategy of Steel Tubes Limited (STL) focuses on selling CEW (cold drawn
electric welded) tubes more than ERW (Electric Resistance Welded) tubes. This marketing
strategy was implemented to address very low profits of the company and improve
profitability. Recommend an appropriate sales quota system and substantiate your
recommendation. (5 Marks)
3.b. As a Regional Sale
Manager (North) of a shoe company, you have decided to promote one of the
salespersons as a branch manager for a new branch at Karnal in Haryana. What
kind of training would you conduct for this salesperson? (5 Marks)
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Entrepreneurship
and Venture Capital Management
1. Ayat wants to start her own
restaurant. Explain detailed business canvas model for opening restaurant. (10
Marks)
2. Tia and Arjun want to start
a business which will be technology oriented. Suggest Private limited or LLP
will be suitable for Tia and Arjun’s business. (10 Marks)
3. ZIKVA is the family
business owned by Patel family since 1960’s. They are basically into import of
wood. It is basically run by second generation and will move to third generation
very soon.
a. Do you think ZIKVA can
expand its business? If yes, then what kind of innovation should be considered
for expansion. (5 Marks)
b. According to you what are
the challenges of Family Business. Also, mention the advantages and
disadvantages of family run business like ZIKVA. (5 Marks)
Service
Operations Management
1. Define and briefly explain
the term ‘Service Design’. What are the various approaches that organizations
adopt to implement ‘Service Design’? Explain with examples for approach from setups
like Banking or a Healthcare setup (choose any one reference of your own
choice) (10 Marks)
2. Discuss the Role of Service
Engineers in ‘Engineering’ Service Operations. Explain the three techniques
used to evaluate service operations with reference to a setup for an
Educational Institute. (10 Marks)
3. The Hospitality sector is a
good example wherein the businesses involve both manufacturing (food
preparations) as well as service operations. The sold products are evaluated by
the customers and they are also rated based on the service that the seller
provides. With reference to the industry discuss the following aspects of
service operations
a. Discuss the elements that
need to be planned in a Service Framework of a Hospitality setup. (5 Marks)
b. What are the challenges
faced by the Service Managers who manage these service operations? (5 Marks)
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