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INTERNAL ASSIGNMENT
APPLICABLE FOR SEPTEMBER 2022 EXAMINATION
Business
Economics
1. Aakansha is handling an
important project for her organization. She got tied up with the work, hence
skipped her lunch. One of her friend offered Aakansha’s favorite pizza. She felt
very thankful and happy with the kind gesture of her colleague. The first few
bite of the pizza gave her a lot of satisfaction than the rest pieces. Comment
on this behavior and elaborate on which economic theory it focusses on. Also,
discuss the various assumptions of the given theory. (10 Marks)
2. Enumerate the difference
between Economies of scale and economies of scope. Explain how organizations
achieve economies of scope. Provide real world examples of the organizations
who have successfully adopted economies of scope. (10 Marks)
3. a. Suppose the monthly
income of an individual increases from Rs 20,000 to Rs 35,000 which increases
his demand for clothes from 40 units to 50 units. Calculate the income elasticity
of demand and interpret the result. (5 Marks)
3. b. Quantity demanded for
tea has increased from 300 to 450 units with an increase in the price of the
coffee powder from Rs 25 to Rs 30. Calculate the cross elasticity of demand between
tea and coffee and explain the relationship between the goods.
Financial
Accounting & Analysis
1. During 2019, a company
purchased land for Rs 50 lakhs. In the month of April 2019, the company
purchased a machinery for Rs 35 Lakhs. The company plans to write off the full
value of the asset over a period of 10 years on an equal basis. In the year
2021, the company sell off the land at 70 Lakhs and to dispose of the machinery
at 30 Lakhs. Also, the company acquired certain investments for Rs 50 Lakhs from
the sales proceed, pay off certain current liabilities for Rs 5Lakhs, interest
on long term loan Rs 7Lakhs. Discuss the type and amount of cash flows in the
year 2021, as per the Accounting Standard 3 and profit or loss on sale of the
machinery, if any.
Note: All the workings should
be part of answer (10 Marks)
2. Mr. Somil is working as an
accounts executive for Tarak Shah & Company. He has to record certain
accounting transactions as on 30th March2021, so that he can move ahead to
close the books of accounts as on 31st March. He is confused between
realization concept of accounting and the matching concept of accounting. As an
accounts manager, kindly help him in understanding these two, by-
- Defining the Meaning and
purpose of both the concepts
- Suitable example/ situation
for each concept highlighting the difference between these concepts (10 Marks)
3. You entered into the
following transactions
1. Introduced Rs700000 in the
business by taking loan from bank of Baroda
2. Purchased machineries for
Rs50000 and payment done by cheque
a. In order to record the
accounting transaction in the books of accounts briefly define the steps to
record, classify and summaries business transactions, that is accounting cycle.
(5 Marks)
Information
Systems for Managers
1. You are the owner of a 5
star Hospitality brand in India having 100 hotels spread across the country.
Your customer base is exploding on a Year on Year basis. Suggest an innovative
software package solution to help manage this customer base including Customer
Satisfaction & Customer Retention strategies. Also, detail out the features
& benefits of this software package solution. (10 Marks)
2. You are the owner of a
start up company in Bengaluru & have a total of 5 employees. Your budget is
quite limited in nature & hence you would not like to invest a lot in IT hardware
Infrastructure that includes servers. Suggest an alternative solution to
substitute IT hardware solution where your expenses can be minimized. Enlist 5
features & 5 benefits of this solution. (10 Marks)
3. The city of Dahod is in
Gujarat and has been proposed to become a ‘Smart city’. You have been invited
as an external IT consultant by Government of India with a mandate to convert
Dahod into a “Smart City”
a. Which “Smart” city in the
world will you choose as a benchmark to emulate some of the best practices of
that city into Dahod? Provide atleast 3 reasons with brief descriptions behind
your choice of choosing that particular city as a benchmark? (5 Marks)
b. Suggest & describe
atleast 2 innovative technology enabled services that you will introduce into
Dahod so that it can be called as a “Smart city”? (5 Marks)
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Management
Theory and Practice
1. Here are two situations for
you, please read them carefully and enumerate the type of managerial decision
making is considered in each of the situations and elaborate on the importance
of managerial decision-making. Situation 1. Rosette diamonds is a large company
with 5 big units of production. Shamim is the manager of in one of the
production units and is responsible for creating weekly work schedule for
employees in various production units. The unit is a mixture of full time, part
time and contract employees. What type of decision making is this? Elaborate. Situation
2. During the pandemic situation, Rosette diamonds needed to close down two of
their units temporarily. Now, there is a dilemma in front of the directors.
While they
know that the company will
bounce back and hence, they do not want to let go their employees, but
currently they do not have enough projects for all of them. What type of decision
making will they need to indulge in? Elaborate. (10 Marks)
2. Jimmy and Charmi are Marketing
managers with Bhavi Automobiles. They joined the company approximately at the
same time. Jimmy is looking after luxury cars section and Charmi is looking
after SUV section. Jimmy ends up getting a higher incentive than Charmi due to
the kind of product and sales he has to engage in. Charmi feels let down sometimes
due to this difference. However, on one occasion when Jimmy and Charmi meet at
lunch hours, Jimmy shares with Charmi that he is not happy with the job and has
resigned and will be joining the competition company since they offer better
incentives for the luxury car section. How will you connect the equity theory
of motivation in this case? Please elaborate your answer. (10 Marks)
3. Japan Lights was a unit of
Brizz Electricals. Japan Lights employs 120 workers for their assembly lines.
The workers had been doing their job with manual assembling machines which was
to be replaced by Automatic assembly lines. Please answer the following questions.
a. The decision of replacement
was not taken positively by all the workers. Almost 80% workers approached the
management with a threat of a strike against bringing in the automation.
Discuss two types of resistance to change usually observed in such situations. (5
Marks)
b. What techniques of handling
resistance could be employed for this problem? Suggest any three. (5 Marks)
Marketing
Management
1. Car zero is a car rental
service it wants to target consumers who wish to buy a vehicle and suggest
renting as an alternative. The company sees an opportunity in this consumer segment.
The company has approached you, a marketing consultant for advice on devising a
marketing plan. What would you advise? Create a marketing plan using the 4P’s
model. (10 Marks)
2. You are the marketing
director of Hockey India Hockey has been a national sport but despite being a
reasonably popular sport fan engagement in the sport is much less. How would
you generate consumer interest in Hockey and the Hockey India league? Create a marketing
plan for using the marketing mix principles. (10 Marks)
3. You are the marketing
director for AMZ movies. Your company owns two theatres in your city. In a post
pandemic scenario how do you attract viewers back to the theater?
a. Plan a communication plan
using the communication mix (5 Marks)
b. Which tool do you think
would be more appropriate for retail audience? (5 Marks)
Organisational
Behaviour
1. Consequences of behaviour
leads to Behaviour Modification. This is stated in Operant or Instrumental
Conditioning given by B.F.Skinner. Could you explain this theory using two practical
examples from your organization. (10 Marks)
2. Leadership has direct
impact on the organisational success. After studying various classification of
leadership identify any two styles you would like to incorporate at your workplace
based on Characteristics of Leader, Characteristics of Subordinates, Characteristic
of Organizational environment. (10 Marks)
3. Burger King (Nebraska,
United States) had all of its employees quit. Reasons cited were understaffing,
Air conditioner not working leading overheating of the kitchen etc. The Management
of BK did not pay heed to their request despite repeated requests. This lead employees
to take extreme steps.
a. As a part of Top management
how would change the perspective of the employees in this situation? (5 Marks)
b. Do you think employees of
Burger King could have dealt with this situation better? (5 Marks)
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