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INTERNAL ASSIGNMENT APPLICABLE FOR SEPTEMBER 2022 EXAMINATION

 

Marketing research

1. Dabur Chyavanprash is a prominent brand in Dabur’s product portfolio. Analyse its various attributes of brand equity. You can use public domain data to analyse the same.

2. Amul Ice-creams wants to assess the attitude of customers towards all the aspects of their brand including 4Ps, purchase preference, loyalty etc. They also want to know, which other brands (minimum 2) are in the consideration set of customers and why they buy the other brands. They also want the demographic details of customers for profiling. Use appropriate statements and the right scale while developing the questionnaire.

3. An electric car priced at 15 lakhs is launched by a leading Korean Automobile company in India. The company enjoys great brand reputation but they are launching the electric car for the first time. Their first target market share are the four metros in India (first year) and they want to scale other parts of the country as well. They have provided charging facilities accords petrol stations, malls, housing colonies and still developing the same facilities at a high pace. They are targeting upper middle class and above to buy the vehicle as a second car or attract young affluent first-time buyers.

a. What media mix will you suggest for the campaign?

b. How will you measure the ad effectiveness after the first 3 months?

 

Marketing strategy

1. Explain four Ps of marketing using example from any of the Parle products.

2. Consumer buying behavior plays an important role in marketing strategy & is affected by various factors such as characteristics/behaviors/preferences. Explain major influences on buying behavior for the following brands:

a) Nyka (e-commerce beauty portal)

(b) Dell laptops

(c) Urban Company

(d) Dominos

3.a. For an online apparel e-commerce platform, explain their consumer’s buying decision process. 

3.b. What do you understand by the term market-leader? Explain any 2 competitive market leader strategies.

 

Organizational theory, structure and design

1. ‘Plum Beauty’ is a cosmetics company that needs help in deciding which type of organization structure is best suited for it. As their HR consultant, what features of organization structure do you need to keep in mind?

 

2. Azhar, the group HR head of Sports unlimited, needs to introduce and monitor the ideal span of management in the organization. In this context, explain the concept of span of management. Also, explain the different types of superior subordinate relationships that exist in the organization. Conclude by stating which one is the best and why?

3. ‘Laundry Express’ is a popular laundry chain in Gujarat. The owner, Jignesh Patel wants to open the company’s subsidiaries pan India. Therefore, he has hired you as his business consultant for advice. Keeping the above scenario in mind,

a. Which aspects of the external environment needs to be kept in mind before opening its subsidiaries. Give examples.

b. In view of this company, explain Porter’s five forces model.

 

International Marketing

1. Chinese brands commanded 75% of India's smartphone market in 2020, up from 71% in 2019. What would be your strategy to promote and manufacture more of Indian brands In India? (10 Marks)

2. Critics of WTO including economists such as Dani Rodrik and Ha Joon Chang have argued that WTO only serves the interests of multinational corporations, undermines local development, penalizes poor countries and is increasing inequality. Comment on the above and suggest the changes in your opinion can bring improvement to developing countries. (10 Marks)

3. Read the following case study carefully and then answer the questions that follow: India achieved a record food grain production of 281.37 million metric tons due to fertile soil, good rainfall and use of genetically modified seeds. From a net importer of food India today exports food grains to various countries like, Iran ,Qatar, UAE, Indonesia etc. Ironically, India is home to the largest number of hungry people. Around 213 million go hungry and are malnourished people as they do not get proper two meals a day. Food distribution channels are weak and about 10 % of the stored food grains is being wasted and eaten up by rats and birds while human population is deprived of food.

a. Explain whether India should continue to export food grains to various other countries? (5 Marks)

b. Suggest a strategy how India can solve the above dilemma and embark on large scale food grain exports? (5 Marks)

 

Customer Relationship Management

1. You already have Seibel CRM installed in your company and that is providing support to your call center and sales force. However, Seibel has been for quite some time now and the management is worried on the ROI. You also have noted that the call center has not been doing well in their job. What are the KPIs that you intend to measure for the call center. (10 Marks)

2. Your company manufactures water coolers. You have products both for industrial markets, as well as domestic markets. However, this industry also has too many players and you are virtually competing with over 100 companies in the water cooler business. This month you are coming with a path breaking product, which you believe will change the domestic water industry. You want to considerably focus on this segment for the next 5 years. How will you manage relationship with your existing customers and persuade them to buy the new product? (10 Marks)

3. Ravi has completed his CRM course at NMIMS. The company where he has been working, has asked him to be the contact point for the CRM project implementation that is happening withing his organisation. Ravi has two tasks cut out for him: First is defining the success criteria for the CRM project implementation and the second is to understand whether CRM fits into the schema of things in his organisation and his evaluation of organisation, infrastructure and capabilities.

a. How can he measure the success criteria for CRM project implementation? (5 Marks)

b. How can he evaluate to map the CRM project requirements to his organisation, infrastructure available and the capabilities of his organisation? (5 Marks)

 

Sales Management

1. The selling process helps a salesperson to identify the customers’ needs, arouse their interest in the product or the brand, and motivate them to make a purchase decision. Arup is a Relationship Manager at Axis Bank selling investment related products and Yogesh is the Area Sales Manager at TVS Motors selling bikes and gearless scooters. Is the selling process similar for Arup and Yogesh? Bring out the salient differences in the selling process of Arup and Yogesh. (10 Marks)

2. Sid Cox has been a steady contributor as an automotive parts representative with Premier Auto Parts for the past five years. Customers and co-workers find that his cheerful and pleasant demeanour make him a joy to be around. Over the past month, his sales manager, Randy Ross, has noticed a significant change in Sid’s behaviour. Sid appears to be worn down, less than enthusiastic, and reluctant to make as many sales calls as he has in the past. His positive, upbeat demeanour seems to have been replaced with a more pessimistic attitude about things. His generally steady sales results have been on the decline. If you were Randy Ross, what would you do? (10 Marks)

3. a. Assume that you are the national sales manager for Replica Inc., a manufacturer and marketer of photocopy equipment and supplies. The firm’s products are sold both nationally and internationally by a sales force of 5,000. Replica sells to accounts of various sizes across several industries. Recommend an appropriate sales organization structure for Replica Inc. (5 Marks)

3. b. Sales force motivation is continuous process and the sales manager needs to continuously monitor the motivational level of the salespeople for effective sales performance. Explain the concept with an example from an Indian organization. (5 Marks)

 

Consumer Behaviour

1. What is Consumer Perception. Please explain with examples what the four concepts associated with Perception i.e., Selective Exposure, Selective Attention, Perceptual Defense and Perceptual Blocking (10 Marks)

2. Define Consumer Attitude. Using Tata Nano as an example please explain in detail the different characteristics of Attitude that would apply to Tata Nano as a car. Also using the same Tata Nano Car as an example explain how does the Tri Component Attitude Model explain Attitude of a consumer towards a product? (10 Marks)

3. Answer the following

a. Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers and satisfiers. Using the Herzberg Theory list down what could be dissatisfiers and satisfiers for Netflix as an OTT Platform (5 Marks)

b. How can you persuade a customer to buy a product using the rational and emotional appeal in communications? Taking an example of Cadbury Chocolate write 2 points for rationally appealing and 2 points for emotionally appealing to the customer to buy a Cadbury Chocolate (5 Marks)

 

Employee Development & Talent Management

1. A multi-brand retail chain firm is extensively hiring customer executives and store supervisors. Suggest steps and tools to be used for talent assessment. Describe any 2 modern performance management methods can they consider for better Performance management? (10 Marks)

2. Motivating employees for improving productivity and impact is an art as well as science. There are many theories that help practitioners choose robust motivational strategies that influence employees to do their best. Suggest any 4 strategies and related theories that can be used by organizations for this purpose. (10 Marks)

3. a. Succession plan is the way for sustained growth for organizations. Do you agree? Suggest the steps involved in effective succession planning program that an organization should follow. (5 Marks)

3. b. “New age employees are very particular about a balance between their work and life. Suggest some strategies that organizations are adopting to help employees strike work life balance. (5 Marks)

 

International HR Practices

1. Pranam electronics, headquartered in Chennai, is a well-known supplier of semiconductor chips to automobile companies across Europe, US and Asia- Pacific. As the business grew, they setup another new facility in Philippines, to cater customers across the globe. Team of 50 members, comprising of technical, logistics, supply chain and quality experts are positioned. Out of which 5 are local hires and rest have moved in from Chennai, France and US. Though there is an administrative manager, but the teams report to their respective function heads in parent country. In one year of operation, Pranam management has seen good improvement in business and registered significant profits. Management would like to reward the team exceptionally for this contribution. In the HQ there is a feeling that it’s only with the support of this team, that they are able to function well. Hence, they should be rewarded instead of the Philippines team. As an HR, What are the factors you will consider to setup a fair performance for expatriates? Which method of performance appraisal will you choose to setup a fair evaluation and rewards mechanism for the Philippines team? What are the challenges likely to come up in the given scenario? (10 Marks)

2. One of the Indian IT Consulting firm, HQ in Gurgaon, decides to send its employees to Japan for 3 months. The company acquiring a new business and local recruitments will take some time. Meanwhile management decides to send its people from HQ to support acquisition. A team of 10 members is chosen, out of which 2 of them are senior executives from SriLanka & Dubai. You as HR manager given a task for training the team before their departure. How will you conduct training Need analysis and what will be your pre-departure trainings plan for this team? What could be the later issues / challenges the team might face after joining Japan office? (10 Marks)

3. SSI limited an Indian based IT company opens a subsidiary in London. Many internal IT consultant applied for Internal Job posting and out of 20 applicants, 3 got opportunity to work in London subsidiary. After 4 months, one of the employee wish to comeback to home country and he reaches out to you (the HR team). He says it is difficult for him to sustain in London with the current compensation, as cost of living is too high.

a. You did a deep dive. What, in your view, is the situation? What are the causes and how will you address this? (5 Marks)

b. Which approach or structure of International compensation, company offered to the expat? What factors expat could have considered before moving to foreign country? (5 Marks)

 

Strategic HRM

1. Zeel Authority of India wishes to terminate a employees due to the surplus of labor. To do so they can use various retrenchment strategies. Mention those strategies with examples. (10 Marks)

2. Pooja works as HR Head at Mind-over-Mantra. Describe briefly the steps involved in Strategic Human Resource Planning Process. (10 Marks)

3. Career Anchor is something that develops over time and evolves into a self-concept, shaping an individual's personal identity or self-image and includes Talents, skills and abilities - the things that we believe we are good at, and not so good at. Edgar Schein suggested that each and every individual possessed specific and unique ‘anchors’ - one’s perception of one’s own values, talents, abilities and motives, which form the basis of individual roles and development.

a. Could you identify and mention and explain any 5 career anchors. (5 Marks)

b. As a student of management, describe any 4 career stages during one’s professional life. (5 Marks)

 

Corporate Finance

 

1. Alfamedics Lts received Rs 10 crores as equity through a new issue of equity shares. The company is going to use the proceeds from equity shares and its retained earnings worth 5 crores for the expansion purpose of one of the project. The equity shareholders expects a desired return of 14%. The cost of bringing the equity issue is 2%. Define these terms and discuss how the cost of external equity and cost of retained earnings differs from cost of debt. Compute these costs and provide suitable reasons for the answers (10 Marks)

2. Financial risk is about using more fixed cost financing in the business. Financial leverage does have a significant impact on the shareholder’s profits. Justify the statement with a real life example from the business environment reflecting on how the increase amount of fixed cost financing increases the risk of financial distress and impacts the earnings available to shareholders. (10 Marks)

3. A Project costs Rs 80,000 and is expected to generate cash inflows as:

Year Cash inflows(Rs)

1 20,000

2 24,000

3 30,000

4 36,000

5 40,000

6 44,000

a. Discuss the steps for calculating the NPV and (5 Marks)

b. Calculate the Net Present Value of the project if the cost of capital is 15%. (5 Marks)

 

Cost and management accounting

 

1. Labour turnover is a major concern observed in higher percentage in manufacturing entities. Labour turnover increases the cost of induction and other training programs. Discuss briefly, about labour turnover, the factors contributing towards it, and the related costs in the context of labour turnover.

2. From the following information provided by Gamma Manufacturing Ltd, prepare a statement of equivalent units, and also, Discuss the concept of equivalent units.

Particulars                                                       Quantity

Opening stock of inventory                                600

(40 percent complete)

Units introduced during the year                       5000

Closing inventory of stock                                  100

(completion percentage, 80% complete)

3. 550 UNITS of raw material has been introduced in process I at the cost of Rs 20 per KG of raw material. The direct labour accounted for Rs 5000 and the other departmental expenses amounted to Rs 8000. The normal loss is 10% of the input. During the period, the actual production was 500kgs. Assuming that the scrap is salable at Rs 25 per KG prepare -

a. Process Account

b. Calculate the value of abnormal/normal, loss / gains, if any, mention the formula as well

 

Marketing of Financial Services

1. Design a Financial Literacy program for an Asset Management Company (Mutual Fund) of your choice. (10 Marks)

2. Structure a better alternative to the Child Plans offered by Life Insurance companies. The alternative suggested should cover both a life insurance plan as well as an investment avenue. (10 Marks)

3. Sumit Aswani, aged 34 years, working with a pharma company, has approached you for preparing his Financial Plan. He earns salary of Rs. 21 lakhs per annum. His wife Prerna, aged 32 years, is a homemaker. They have one son Kabir, aged 3 years. (You can make any assumptions to further build up your case.)

a. Sumit and Prerna want to start investing for Kabir’s higher education. Develop an investment strategy to help them achieve their goal. (5 Marks)

b. Sumit has expressed his desire to retire by the age of 55. Design a retirement plan for him. (5 Marks)

 

Strategic Cost Management

1. You are running an ice cream parlour. The ice cream is manufactured in house and is served to the customers at the outlet. You want to improve the customer service and customer satisfaction near to perfection. Your consultant advised to adopt Six Sigma to drive process improvement. Discuss the concept, its three critical success factors and relevant break through strategies of six sigma philosophy (10 Marks)

2. The cost of an article at the capacity level of 5000units is given as under. For the variation in 25% in the capacity above or below this, the individual expenses vary as mentioned in the column C. Prepare the production cost budget at 4000 units and 6000 units (10 Marks)

Amount in Rs C (%)

Material cost 250000 100 %variable

Labour cost 150000 100% variable

Power 12500 80% semi variable

Repairs 20000 75% semi variable

stores 10000 100%variable

3. AMBER Ltd manufactures and sells four types of tyres namely, Small, medium, Large and XL. The sales mix in values comprises 33.33%, 41.67%,16.67% and 8.33%for the all four products.

The total budgeted sales (100%)are Rs60000 per month.

The associated variable cost as a percent of selling value is as under-

Product- Small 60%, medium 68%, Large 80% and XL40%

The fixed cost per month is Rs15000

a. Define the term PV Ratio and Calculate the PV Ratio for all the four products (5 Marks)

b. Calculate the Breakeven sales and for the BEP sales, indicate the fixed cost, variable cost total

cost and total sales revenue (5 Marks)

 

Taxation- Direct and Indirect

1. Mr. Vinay is an IT associate pursuing online MBA program. He buys a house property in the Mumbai suburbs and gave this house property on rent to his friend for the previous year. His friend, Ramesh wants to start his own consultancy in the said apartment and agreed him to pay rent for 12 months @Rs50000 per month. Discuss, in the light of the relevant provisions of Indian Income Tax, what are the various instances under which the income from such house property would be and would not be assessed to tax. Further, in the above case discuss the tax treatment for rental incomes in the hands of Mr. Vinay if any. (10 Marks)

2. Mr. Amit owns a flat. On 5-4-2020, he decides and starts a business of dealing in sale and purchase of flats. He treats this flat as a part of stock in trade for this newly commenced business. He entered into a deal of selling this flat to one of his client on 30/.3/2021 and booked a profit of Rs5 Lakhs. Discuss the term capital asset, the relevant provision applicable, implications of above transaction, provision in his hand under the relevant head of Indian Income Tax Act. (10 Marks)

3. Mrs. Viraj is an individual aged 50 years working with an undertaking of State Government. For the previous year, he earned various income like

i. Dividend Income Rs4500

ii. Rs 50000, as share of income from HUF

iii. Winning from Lotteries Rs80000

iv. Interest on securities Rs35000

v. Income received by letting out a ‘flour grinding machine’ Rs4000

a. Compute his total taxable income (5 Marks)

b. tax liability on the winning from lotteries and the type of income it is, and give reasons for the treatment of items(i,ii,v) as mentioned here (5 Marks)

 

Industrial Relations & Labour Laws

1. ‘Trade unions are, essentially, based upon the ‘employer-employee’ relationship where a ‘mutuality’ exists between employers and employees.’ Elaborate on the evolution of Trade Unionism in India in your own words. (10 Marks)

2. Write a brief on the case study of Bata India. (10 Marks)

3. You have been appointed as an occupier for XYZ & Co. Kindly explain as per Factories Act 1948.

a. duties of occupier (5 Marks)

b. what will be the procedures followed for approval, licensing and registration of factory (5 Marks)

 

Manpower Planning, Recruitment and Selection

1. “E-recruitment is one of the modern channels of recruitment”. Do you agree with this statement? Why or why not? (10 Marks)

2. Career Anchors play vital role while deciding the career choices. Give your inputs and explain in detail. (10 Marks)

3. Human Resource is a valuable asset of the organization. The success or failure of the organization depends upon the efforts put in by the human resource.

a. Why do you think Performance Appraisal is important? (5 Marks)

b. How will you encourage good performance of employees in your organization? (5 Marks)

 

IT Security and Risk Management

1. As a term, people, process, and technology (PPT) refers to the methodology in which the balance of people, process, and technology drives action: People perform a specific type of work for an organization using processes (and often, technology) to streamline and improve these processes. What do you mean by security awareness for people, process, and technology? (10 Marks)

2. Access control is a method of guaranteeing that users are who they say they are and that they have the appropriate access to company data. Companies often grant access to information and assets to staff even if it is not relevant to that member of staff’s role. Describe access control methodologies and implementation for purpose of security? Give detailed justifications for your recommendations. (10 Marks)

3. Started in March 2011, Company X is a New Delhi-based custom software solutions provider company. Company deals in developing and customizing software solutions for clients on a project basis and provides technical and business support in an outsourced capability. The main business and service areas of the company include IT consulting, web design and development, mobile applications development, software development, robotics and Internet marketing. The company has an employee base of 50 people, and it caters clients from a wide range of industries including aerospace, automotive, consumer goods, food, metal fabrication, medical, pharmaceutical and solar panel, among others. Key excerpts are presented based on the interview responses from employees across hierarchy in the company.

Excerpt 01:

if the productivity is lost in our area, then it directly relates to losing our clients, because we have to deliver our projects within scheduled time. And if client loses the trust, he will not give us more business...

Excerpt 02:

for my organization, there are two assets which are most important; one is the information which we hold and process, the second one, I will say, the technical human resources who do this job...

my organization survives on managing information...

Excerpt 03:

time to time, there is top management support, but not up to the level what is required in our organization, it is lacking..

Excerpt 04:

comprehensive information security policy is there, but its compliance is another issue…

a. Based on the information presented above what would be the main areas of concern w.r.t

IT Security for Company X? Give justification for each of your observations. (5 Marks)

b. What would be the recommendations which you would like to suggest Company X to safe guard them from any potential security threats. (5 Marks)

 

Managing Business Process Outsourcing

1. BPO is often considered to be a high-risk project for an organisation. Every organisation will face certain risks that need to be evaluated and for which appropriate mitigation measures need to be determined. List out the various risk factors involved in outsourcing of Call center for customer support process and digital marketing to a BPO for a Automobile manufacturing company. (10 Marks)

2. Describe the conceptual model of BPO strategic partnering with reference to the following:

a. Readiness for outsourcing

b. Selection of an appropriate BPO partner

c. Tender negotiation (10 Marks)

3. Banks have often built the majority of their technology solutions in-house in the past, this has changed gradually in recent years for a number of reasons, including costs, speed to market, and access to innovation and expertize. XDFL Bank's outsourcing-focused approach has been led by its desire to concentrate resources on meeting clients’ banking needs. Part of a larger financial services group, the bank has a small but growing share of domestic household lending and retail deposit markets, with growth driven by marketing to the parent group’s clients and by generating new business. The bank serves customers via both digital channels and a branch network, with a particular focus on high levels of automation and investment in self-service delivery channels. “Any bank’s systems must provide high availability, high levels of security and have the ability to cope with periods of high transaction volumes. Indeed, the ability of a bank’s underlying operating infrastructure to deliver on these expectations is critical to maintaining client trust," said the bank’s head of IT. From an IT perspective, the bank’s strategy has been to outsource system support and development as much as possible: it brought in all of its 80—100 systems - from core banking to reporting to applications supporting its digital channels. This means the primary responsibility of its 30 in-house IT staff is to govern and manage relationships with third-party vendors. The key reason for choosing an outsourcing strategy was to help the bank to focus on meeting customers’ banking needs; IT supports this aim, but it is not a core competence integral to the bank’s ability to serve customers. “Rather than competing to recruit today’s developer skills, the bank decided it was better served hiring staff that can combine a number of skills, including developer experience, project and vendor management to ensure that we work effectively with third-parties to deliver superior banking services to clients,” explained the bank’s head of IT. The bank’s approach to service development is customer-driven and agile, which means it tends to make a lot of incremental changes on an ongoing basis, rather than launching big projects or releases. Despite only hiring around 30 in-house IT employees, the total number of people working on the bank’s IT infrastructure across all vendors runs into the hundreds.

a. Does XDFL Bank's approach on outsourcing give itself an advantage in terms of managing risk better? Justify. (5 Marks)

b. What would be the factors on which the success of the outsourcing endevour of the bank be most dependent on? Explain in brief. (5 Marks)

 

IT Infrastructure Management

1. Mr. Rama Reddy CEO of MedPalm a pharmaceutical research organization located in Malanpur, Gwalior, M.P, India wants to implement Knowledge Management System (KMS) in his Organization. Currently the organization uses conventional method of data storage (file and cabinet system). You are appointed as CKO (Chief Knowledge Officer) to implement KMS in MedPalm. Discuss how server farms will help in developing Knowledge Management System in the organization? What factors do you bear in mind while setting up server farms? What are the benefits of server farms? Also, evaluate various IT Infrastructure components required for getting an edge over MedPalm competitors. (10 Marks)

2. Casual Male Retail Group: On – Demand Business Intelligence

Ask Dennis Hernreich, COO and CFO of Casual Male Retail Group, what his life was like before he switched to an on-demand business intelligence reporting application, and he remembers the frustration all too easily. Casual Male Retail Group, a specialty retailer of big and tall men's apparel with $464 million in annual sales, was using a legacy on-premise reporting application for its catalog operations. (The company also has 520 retail outlets and electronic commerce operations.) Yet the reporting features built into the system were "extremely poor," as Hernreich describes them: "Visibility to the business? Terrible. Real-time information? Doesn't exist. How are we doing with certain styles by size? Don't know." "It was unacceptable," Hernreich says. In addition, you could only view those "canned" BI reports (which lacked features such as exception reporting) could happen only with making a trip to the printer for a stack of printouts. "It was hundreds of pages," he recalls. "That's just not how you operate today." It's not like Casual Male didn't have all this information; it just didn't have an intuitive and easy way to get at its catalog business's sales and inventory trends in real-time. But that changed in 2004, when Casual Male began using an on-demand BI tool from vendor Oco (www.oco-inc.com), which takes all of Casual Male's data, builds and maintains a data warehouse for it offsite, and creates "responsive, real-time reporting dashboards that give us and our business users information at their fingertips," Hernreich says. Today, Hernreich and Casual Male's merchandise planners and buyers have access to easy-to-consume dashboards full of catalog data: "What styles are selling today. How much inventory are we selling today? Where are we short? Where do we need to order?

How are we selling by size? What are we out of stock in?" he says. "All of these basic questions, in terms of running the business--that's what we're learning every day from these reports." Best of all, those annoying trips to the printer have ended. (Source - https://www.cio.com/article/276921/business-intelligence-business-intelligenceand- on-demand-the-perfect-marriage.html) On the basis of above caselet critically evaluate what optimal IT Infrastructure was used by the organization for the issues raised in the caselet? (10 Marks)

3.a. Green computing is a practice of using computing devices so that they can be used efficiently and without causing harm to human beings and environment. The purpose of promoting green computing is to reduce the consumption of energy and to reduce carbon emission (CO2 emission). You have been appointed as CTO (Chief Technology Office) of Techno, a scooter manufacturing organization located in ten places in India and headquartered at Pune, Maharashtra State. First project given to you is to plan best practices of Green Computing adopted by various organizations worldwide. Based on your study/ research you have to propose an action plan for implementing Green Computing practices for your organization. (5 Marks)

3.b. The Cloud Computing, most prominent internet- based computing technology wherein almost all the IT companies are planning and designing their software applications and infrastructure. It stands-out as the ever- growing and competent technology due to advancement in computing hardware, economically feasible and simplicity in use for technophile engineers over the globe. It has provided many solutions which are useful for companies as well as individuals. In today’s green IT the energy consumption of software has increased largely, so it needs to be economic and environmental imperative. Therefore, green cloud computing is emergent in solving the issues of global warming. What are the advantages, risks, challenges and disadvantages you may face in implementing cloud based solution for your organization? How asset management can be managed? You may consider any organization of your choice for discussion? (5 Marks)

 

Digital Payments

1. Apple Pay is a mobile payment and digital wallet service by Apple Incorporation. It is a type of contactless payment service that allows users to make payments at all locations where contactless type of payment is accepted. It is a technology (Near Field Technology, NFC) that stores the card and bank details and pulls out the information at the time of payment. Discuss how the payment is made using Apple Pay by mentioning the major advantages of NFC and its areas of applications. Also, discuss the different security threats to NFC in these countries. (10 Marks)

2. Digital Payments have become the most preferred mode of instrument for making payments of goods and services. It has also been observed that more than 80% of transactions have been done only through this mode only and this trend will increase in future as per the prediction by experts. There are variety of digital payment methods which are followed and used by different individuals as per their convenience. Considering the same scenario, discuss the innovations and future of Digital payments by mentioning any two innovative technologies which can change the entire traditional way of making payments digitally. (10 Marks)

3. Cryptocurrencies are always in news for one or the other things. Most of the traders are also looking forward and trying to gather more information in these types of currencies so that they can invest and mine them. The backbone of Cryptocurrencies are the Blockchain technology which is a type of digital ledger system that maintains the records of all transactions done in mining of these currencies. With the same perspective, discuss the following:

a. Discuss the features of blockchain which makes the complete management of cryptocurrencies transparent. (5 Marks)

b. Explain the various layers in the stack of bitcoin blockchain. (5 Marks)

 

IT Project Management

1. A consultancy organization is planning to implement Project Tracking applications for their key projects. The senior manager is going to initiate request for proposal (RFP) for the same. Provide the structure of the RFP with required fields. (10 Marks)

2. Describe the methods of project budgeting and explain the project budgeting method for cost estimation and resource allocation. (10 Marks)

3. Describe following risk treatment strategies.

a. Treat, Tolerate (5 Marks)

b. Terminate, Transfer (5 Marks)

 

Business: Ethics, Governance & Risk

1. Choose ONE environmental policy/ practice/ episode/ accident from any ONE listed company (from their website, their annual report or sustainability report or from newspaper, business magazine or credible websites) and discuss in detail the ethical issue/ issues involved and your analysis and explanation on how and why the company is being ethical or not. List at least three stakeholders who will be negatively / positively impacted by the selected environmental policy/ practice/ episode/ accident (For example: Dr. Reddy’s Lab reducing & recycling water is ethically a positive environmental practice. MMRDA & Mumbai Metro cutting down 1200 trees in Aarey Colony is environmentally unethical practice) (10 Marks)

2. Read / research the Jet Airways case and identify and list any FIVE ethical and corporate governance issues involved, which led to its collapse, along with your analysis of each of those points. (You have to research Jet Airways case online through Google search and multiple magazine articles online and identify 5 issues only. Can be ethical and/or corporate governance issues that led to its downfall and explain each of them.) (10 Marks)

3. You have studied Business Ethics, Governance & Risk as a structured subject for the first time.

a. How has it influenced your perception and understanding of the process of doing business? (5 Marks)

b. List 3 ways in which it is helping you in your day-to-day business decision-making process / performance delivery, in your current functional role and designation, irrespective of the company & industry you belong to. (5 Marks)

 

Research Methodology

1. The Indian Army wants to ascertain why young students do not select the armed forces

as a career option in their graduation.

a) How would you formulate a research problem to resolve the objective?

b) How would be the variables under study?

c) How would you generate descriptive and relational hypothesis for your study? (10 Marks)

2. You are the HRD manager with ABB (India). ABB has recently taken over a major unit in Kolkata You are sent on a posting there and are given the task of introducing a new operation scheme which your parent organization feels will improve efficiency. But you perceive during your stay that there is an underlying dissatisfaction amongst the employees and it is essential to gauge their view and opinion about the takeover and their expectations before introducing the scheme. What is the recommended research design? Justify your selection. What would be the variables, hypotheses and the population under study? (10 Marks)

3. a. Suppose Jet Airways wants to ascertain the image it has in the minds of its patrons. Construct a seven-item and semantic differential scale to measure the perceived image of the airlines. Make sure that the seven under each format correspond to the same seven dimensions. (5 Marks)

3. b. Find a technical and business report from your library or on the internet and examine the contents of the reports against what has been discussed in the chapter. What deviations did you find from the stated structure? What you think could have been the reason for this? (5 Marks)

 

Enterprise Resource Planning

Case Study:

Cross-Application Business Processes:

The fact that SAP's transactions can be combined helps create broad and capable platforms for conducting business. In this way, SAP allows companies to obtain greater visibility into their sales, supply chain, and manufacturing trends, or to allow new methods of entering or tracking such trends (to maximize revenue and profit) by extending business processes in several different directions. A good example again is order-to-cash, which is essentially a "back office" accounting process. By combining multiple SAP applications, a company can create a more capable extended version of this business process, something called a cross-application process, mega process, or extended business process. Our simple order-to-cash process can become much more powerful in this way. For example, we might initiate our process through SAP's Enterprise Portal, which allows a broad base of a company's users or even its partners and suppliers to access the company's SAP system using a simple browser. Once in the system, the user might "punch through" to SAP ERP to actually place an order. Through the business logic enabled at the business process level, control might be passed to the SAP CRM application to determine a particular customer's buying preferences or history. CRM's business logic might then direct or influence the business process in a particular way, perhaps to help the salesperson increase the customer's order size or affect the order's gross margin. Next, SAP's Supply Chain Management (SCM) system might be accessed to revise a supply chain planning process for a set of potential orders, looking to optimize profitability as the system seeks to balance the needs of many different customers with the organization's access to materials, people, and other resources. SAP NetWeaver Business Warehouse might next be queried to pull historical data related to the customer's credit history, financial terms, and sales patterns within a particular geography or during a particular season. After these details are analyzed, the extended business process might turn control over to SAP's Crystal Solutions to create company-internal reports. Simultaneously, SAP ERP or SAP NetWeaver Portal might be used to drive and track the pick-list process, order fulfillment and shipping process, and finally the accounts receivables processes to conclude the overall business process.

1. Identify & Explain the SAP application modules as per the case scenario. (10 Marks)

2. Describe how various business processes are related to SAP to connect the dots. (10 Marks)

3. Case Study: Green Rabbit

Once upon a time, two friends launched a candy wholesale business. Then, they ran into a problem: shipping melt-prone chocolate bars during summer months. After the pals designed a heat-sensitive supply chain, other food companies turned to them for help. The duo rebranded as Green Rabbit, a supply chain logistics provider specializing in fast delivery of perishable goods. That shift in strategy tested the company’s current processes, which relied on QuickBooks, Excel and email. Green Rabbit’s multiple databases couldn’t communicate with one another, making real-time data analysis impossible. The warehouse was often waiting on help from the IT team, too. Green Rabbit chose NetSuite ERP, and the NetSuite professional services team got the company up and running on the system in three months. Green Rabbit now:

 Helps customers ship candy, snacks and more across the country in 24 hours from one of three different warehouses, without inventory errors.

 Delivers tens of thousands of orders per day, without delays.

 Gets guaranteed error-free data from its ERP system, instead of risking errors from manually entered data.

 Could triple its order volume, if desired, without impact to its systems.

a. Explain the various issues in this case and how they tackled the situation. Explain elaborately. (5 Marks)

b. Explain the concept of ERP - inventory management in this case context and explain the

List the features of the ERP inventory management module to support the success of Green Rabbit. (5 Marks)

 

International Finance

1. The largest trading partner of India is the USA. If the inflation in India is higher than that of the – explain how it will impact the value of Indian rupee against USD under free floating exchange system. Will the US consumers continue to buy Indian products under such situation?

2. Assume the following information:

Particulars Quoted Price

Value of Canadian Dollars (C$) in terms of US dollars ($)               $0.90

Value of New Zealand (NZ$) in US Dollars($)                                 $ 0.30

Value of Canadian dollar (C$) in New Zealand dollar (NZ$)           NZ$3.02.

Based on the above information please answer the following question –

a) Is triangular (three-point) arbitrage possible?

b) If the answer to question (a) is affirmative, please explain the steps that would result in arbitrage profit if you have $1 million. Quantify the arbitrage profit.

c) How the market forces will act to eliminate triangular arbitrage. (10 Marks)

3. G Co Ltd- a famous US based firm requires 10 million pound (GBP) by way of loan to finance a new venture in UK. But the firm being unknown to British investors is unable to get financing from UK debt market nor any UK bank. Hence, the firm decides to raise fund from US debt market through dollar-denominated 3 years’ bond at annual coupon of 10% PA. It will then convert the dollar ($) into GBP at prevailing spot rate of GBP/ $ = $1.70. Over the each of next 3 years it plans to use the revenue earned in GBP from UK market out of new business to make its annual debt payment. G Co engages in currency swap agreement with a counter-party in which it will convert GBP to USD at an exchange rate of $1.70 per GBP at the end of each of next 3 years.  Answer the following questions –

a. How many dollars should G Co Ltd borrow initially to support new UK venture? (5 Marks)

b. How many pound should G specify in the swap agreement that will swap over each of the next 3 years in exchange of USD so that it can make its annual coupon payment to the US creditors? (5 Marks)

 

Lean Six Sigma

1. List the various activities of DMAIC along with tools for conducting business process improvements for a manufacturing organization. Make a list of any 5 process audits that can be used in a car manufacturing company and explain at least 2 such audits. (10 Marks)

2. Imagine yourself to be a six-sigma project leader in a hospital. Create a fishbone diagram for the problems (any 5) being faced by a hospital OPD and explain the steps involved in the FMEA with an example for each step. (10 Marks)

3. a. Mention all the points to be considered for constructing the SIPOC diagram with an example from service industry. (5 Marks)

3. b. Mention any 5 points of difference between verification and validation with examples for each. (5 Marks)

 

New Product Development and Managing Innovation

1. Select a familiar company and assume that you are an idea manager responsible for generating new-product ideas. How would you structure the new-product development process? What sources of new ideas would be most valuable? (10 Marks)

2. Assume that you have been hired by General Motors to develop three alternative product concepts for a voice-activated, verbal Internet link it plans to make available in its luxury cars. This system would allow an automobile's occupants to access the Internet, e-mail, and e-shopping sites while driving or riding around. In developing the three concepts, think carefully about who would use such a system and when, where, and how. Which of your three concepts do you think has the greatest potential? (10 Marks)

3. In early 1985, Chesebrough-Pond’s Inc. began marketing the Aziza Polishing Pen in the Prince Matchbelli line of cosmetic products. This item closely resembled a marking pen, and it was used to apply nail polish quickly and neatly. The idea of “polish” in a pen was not new, but the company had to solve the problem of how to get correct polish flow. The solution resulted in part from the firm’s policy of free time, whereby its technical research scientists could use Friday afternoons for whatever research activity they wished, so long as it related to a C-P business. One of the scientists, John D. Cunningham, saw another lab employee with a large marking pen made by Pilot Pen Company, and he thought that if Pilot could solve some of the flow problem, perhaps he could too. And he did – through cooperation with Pilot, some solid creative thinking, and use of other C-P technology. Free time was a controversial program, and this was the first tangible output since its installation at C-P. The pen was an attractive metal tube about the size of a cigar. The container color matched the polish color. Two or three coatings were required. A metal ball mixed the contents when the tube was shaken vigorously for 30 seconds, and the tube had to be stored on its side. The product was marketed with other Prince Matchbelli items and had a retail price of about $3.50. It received considerable publicity when it was introduced, including a special section on the CBS morning news program. The newsworthiness came primarily from the free time angle, but one newsperson applied the product on all 10 fingers while another newsperson narrated how the product was developed. The product sometimes smudged, and the pen tip eventually lost its shape. But despite these problems, the ease of application was thought to appeal to working women who don’t have time for lengthy manicures. The market for this product category was $130 million annually, and the Prince Matchbelli division wanted an 8 percent share of market in 1985. The firm did not announce its entire product development procedure. Use the material as discussed during NPD session to point out.

a. Which steps in the new product development process would be critical for such a product? (5 Marks)

b. What type of testing you would propose for the product? (5 Marks)

 

Operations and Supply Chain Strategies

1. Mr. Patel is supply chain manager at V Mart one of the leading retail organization. In the initial days of COVID 19 there was sudden rise in demand of FMCG products. It was different kind of the disruption for the retail industry. In such scenario every business required some competitive edge to sustain in market. Discuss different supply chain drivers with Mr. Patel that ultimately helps V Mart to enables entire supply chain. (10 Marks)

2. Mr. Mittal was working with reputed tuition classes and having rich experience in teaching. One day innovative idea came to his mind to start online classes. This idea will give Mr. Mittal more students and better geographic reach. Suddenly he left the job and started his online classes business. He struggle a lot in initial days of business but later he manage his business in break even. Explain existing situation of online learning classes with respected to industry life cycle. (10 Marks)

3. ABC Ltd Tourism Company running business from last fifteen years and have many good clients. Company also operated offices in multiple cities. But due to COVID 19 company faced a lots of challenges. Because of such pandemic situation people were not traveling and not using any of company’s service. At the same time company was not able to generate revenue and not able provide salaries to employees.

a. You are appointed as business consultant in the organization. Suggest some corporate level strategies that ultimately helps them. (5 Marks)

b. Should company use retrenchment strategy or not? Discuss (5 Marks)

 

Procurement Management

1. ABC Company is approaching NGASCE Management Students to advice on their sourcing functions of their factories located in 11 locations across India and in Sri Lanka for manufacturing bicycles, on the following points:

a. Highlight the step by step purchasing and supply procedures you will make?

b. Bifurcate and list the different types of purchases.

c. Role of the vendor? (10 Marks)

2. A large mobile manufacturer wishes to select a new warehousing services provider amongst several contenders. Prepare a detailed spend analysis for your company and list of background information and performance indicators/metrics that you would seek from all prospective service providers to assist in your vendor assessment and selection. (10 Marks)

3. a. You have been appointed as the head of the supply chain operations of global company with headquarters at Hongkong. You have been asked to give detailed report for managing its global logistic system. Please draft a report. (5 Marks)

3. b. For the above scenario, also suggest the preferred Incoterms to be followed for its export shipments. (5 Marks)

 

Project Management

1. As the vehicles move fast when there is less traffic, crossing the roads becomes difficult and dangerous even in non-peak hours for the pedestrian. The government has decided to construct a reinforced cement concrete pedestrian foot over the bridge to decrease traffic snarls and create a transit for pedestrians crossing highways. You have been assigned as the manager of the project. Remember, the project should be completed within the definite time frame of 180 days, and the work should not be carried out during peak hours. Conduct the feasibility analysis of the project. (10 Marks)

2. Consider the same pedestrian foot over the bridge project. As a project manager, you will be accountable for any issues. To complete the project on time with a specified quality level, suggest a phase-wise project process plan indicating completion time, resource requirement, and associated constraints. (10 Marks)

3. Consider the same pedestrian foot over the bridge project and answer the following

a. As the sole accountable person, it is challenging to manage the project efficiently. Therefore, you may have to decentralize the roles and activities associated with the project to the other stakeholders. Considering the decentralization of the accountability, create a RACI model to manage the progress and maintain the specified quality of the project. (5 Marks)

b. Create an estimated budget for the project. (you may consider hypothetical data) (5 Marks)

 

Service Operations Management

1. Strategies and decisions are taken at various hierarchal levels in an organization. Explain different levels of hierarchy in organisations and discuss the various Strategic decisions taken at these different levels of hierarchy. Explain these hierarchical levels and decisions by taking an example of any Educational Institute of your choice. (10 Marks)

2. What are the factors, which are considered important by an organisation while evaluating Quality in Service Operations? Elaborate your answer with an example from the Hospitality Sector (10 Marks)

3. The Healthcare sector is one the most prominent in the service sector. Many processes are involved in this sector by various organisation. Hence it becomes critical for Healthcare Institutes to plan their processes in different ways to provide the best possible services to their customers. Highlight the attempts of these organisations from the following aspects as given below.

a. The customer need not be involved in all the processes, and consequently the Healthcare Institutes’ services need not plan all the components of their facilities to please the customers as well as make them visible to customers. Discuss this aspects of facility planning with the concept of Decoupling of processes. (5 Marks)

b. To ensure that all processes will run effectively and error free, how can healthcare services adopt the concept of Service Design (Blueprinting) during the planning phase of service operations. (5 Marks)

 

Total Quality Management

1. Customer supplier relationship plays a vital role in developing superior quality output to the end user. If you were the purchase head of your organization, how will you enhance the supplier bond and strengthen the relationship? (10 Marks)

2. 7 QC (Quality Control) tools are very effective for any type of factory to solve almost every type of problem in a factory operation. These are the tools of troubleshooting quality issues, based on the numeric value. Discuss with example the tool which could be used to find root cause of a problem. (10 Marks)

3. The cold storage warehouse temperature must be kept between 18 degrees Celsius and 26 degrees Celsius. The process of maintaining this temperature has a standard deviation of 2 degrees Celsius. The mean temperature is 21 degrees Celsius,

a. What will be the process capability index (Cpk)? (5 Marks)

b. Discuss the objectives of process capability (5 Marks)

 

World Class Operations

1. Poka Yoke is a tool to achieve world class standards in operations. Critically explain the importance of Poka Yoke in reference to any service industry (10 Marks)

2. You are the Operations Manager of a manufacturing unit. You have been entrusted with the implementation of Total Productive Maintenance in the unit. Briefly explain the steps that you would follow to implement. (10 Marks)

3. a. Assume yourself as an independent consultant involved in the turnaround of old manufacturing units. Explain how BPR would help you to turnaround the old manufacturing unit (5 Marks)

3. b. With reference to the scenario in question 3a) you have been further asked to develop a plan for the implementation of QFD. Explain how would you proceed with implementation of QFD? (5 Marks)

 

India’s foreign trade

1. One of the Indian start-up company EV International, involved in two wheeler Electric vehicle manufacturing which is being already being very well received in domestic market. If you happen to be their external consultant for exporting their vehicles, how do you go about it? What will be your recommendation for EV International to go step by step and they go ahead launching their products overseas markets? (10 Marks)

2. India is the global leading IT industry, and IT has major contribution to India’s GDP, explain how the digitalization will help the International business, take example of any Indian company or brand and explain how IT will enhance exports of Indian product successfully. (10 Marks)

3. EV International is also looking forward to go for setting up manufacturing of Electronic Chips, which will be used in all types of EV, EV International this project they want set up with Foreign JV, which help them in technology as well as capital investment.

a. Explain the success of this project based on current central government offer of PLI Scheme. (5 Marks)

b. Work out a brief market potential for this product application within India for various products. (5 Marks)

 

Services Marketing

1. You stay in a semi-urban set up and near your house, medicine delivery is extremely unreliable. The medicine shops close around 9 PM and medicine availability becomes a challenge. You come up with a business plan to deliver medicines to all houses, (in the area) at no extra cost, 24X7. The challenge however is that companies like 1mg, Net meds are already offering their services in the area. The advantage for you is the popularity of ordering medicine online is still not prevalent by the people in your area. You intend to buy the products from the nearest retail point and delivery to the customer with the help of, few delivery personnel that you will maintain. However, you intend to start with promotions first. A consultant suggested to promote the brand in a big way. How will you do this? (10 Marks)

2. Salman goes to ‘Javed Habibs salon’ and Amir goes to ‘Lakme salon’. If you are an entrepreneur who wishes to open a salon, how will you differentiate your offerings vis a vis your competitors. You are also clear that you want to offer your services at a higher price point, where you intend to service fewer client base. How would plan your service offering? (10 Marks)

3. Sundar wants to start a ‘C2C’ (customer to customer) model of food service. He has just

passed out of his B School and the canteen food in his college was pathetic. Most of the days, he relied on Swiggy and Zomato for his meals. He realized that probably there is a need to have an option for customers to order it from home makers or families who would be interested in selling their cooked food to others. Sundar started off with his basic research and spoke to a couple of housewives who were willing. He got his B School classmate on board to design an app that would help customers order. While both started their work, he realized that there are two major problems in this service situation. The first problem off course is bringing awareness for the services and popularizing it among the people of his city. Another challenge would be to encourage home maker to enroll and encourage them to sell. This would be a major bottleneck as most of the deliveries would be following a specific timeline and unavailability of a home maker would cost the delivery and customer. The second problem was the area of operations. The city in which he plans to operate is big, with lots of offices and student population. He chose on the student’s category primarily as his primary targeted audience. However, Sundar did not have any hard data to support his stand. Sundar therefore came up with three value propositions for his business.

·       Good quality food for students at a reasonable price.

·       Good discounts for students who are adopting a long-term association with his foodservice company.

·       Encourage home makers by providing them with the flexibility of number of days they would want to work, a wonderful incentive plan, pick up from their home, faster settlement of their accounts and training to pack and promote their food. Sundar is now charged up to get things in place and start off the venture as early as possible. He now needs to start working on the logistics, operations, service quality etc.

a. How will you build a renowned brand? (5 Marks)

b. How will Sundar deal with his complaining customers? (5 Marks)

 

Financial Institutions and Markets

1. Mukesh wants to invest and diversify his portfolio in mutual funds, bonds, and debentures. Since he is unaware of these financial products, he seeks to advice from the Relationship Manager. As a relationship manager, guide Mukesh on the above options stating the pros and cons of each of the investment vehicles. (10 Marks)

2. Nisha has completed her graduation and had started working in an MNC. She was able to save a good amount every month so she thought of making investments. She had heard about the capital market from her friend. She decided to approach her friend to understand the process which is carried out for carrying out trading in stock market operations. Help Nisha to understand the trading mechanism in the secondary market. (10 Marks)

3. XYZ Corp. Limited is engaged in manufacturing garments in India since 1950. The company has been catering to the Indian market till now. As part of the company’s growth strategy, the company would like to extend the markets for its products to other countries. However, the company’s promoters lack awareness and expertise in understanding and managing the fluctuations related to foreign currency. Mr. Kishan Kumar, the CFO of the company, has been asked to make a presentation to the board specifying the following:

a. Key economic parameters/developments that influence the movements in foreign currency. (5 Marks)

b. Discuss the available options with ABC Corp. to manage/mitigate the forex risks (5 Marks)

 

Strategic Financial Management

1. A realty major DFL Ltd. has planned an outlay of ₹48 crore towards launches of housing and commercial projects in the medium term. The following financial information is available for the project-

a. Depreciation would be on a straight-line basis over six years and salvage value is assumed to be nil.

b. Revenue in each of the years 1 to 6 from different projects are expected to be as follows:

i. ₹12 crore from premium luxury housing

ii. ₹5 crore from value homes in Gurugram, Chandigarh tri city and Chennai

iii. It also expects ₹7 crore from its office joint venture project with Hines

iv. ₹2.5 crore from an IT park in Noida

v. The remaining ₹2.5 crore will come up from commercial projects in Delhi and Gurugram

c. Variable costs are expected to be ₹10 crore per annum for all the projects and annual fixed costs ₹2 crore.

d. Corporate tax rate can be assumed at 25% and the appropriate discount rate at 15%. You are required to determine the NPV of the project. (10 Marks)

2. A December 2021 news article in Economic Times stated that Serum Institute of India (SII) has topped the Burgundy Private Hurun India list for the biggest value creator. It has experienced a rapid upswing in its revenues due to producing more than a billion COVID-19 vaccines for distribution in India and abroad. Given its early foray into manufacturing critical COVID-19 vaccines, SII has seen its value soar 127 per cent in 2021 to ₹1.8 lakh crore. Valuation is an essential financial exercise that caters to a wide variety of financial objectives. Explain the discounted cash flow approach and the multiples approach of valuation. (10 Marks)

3. Some analysts believe that a company's dividend policy is often seen as a testament to its confidence in future earnings growth and sustainability of the business. In the past, shareholders have lodged complaints about companies denying them dividends despite possessing spare cash balances. As a result, SEBI mandated top 500 listed companies (based on market capitalization) to formulate a dividend distribution policy. This mandate was recently revised and is now applicable to top 1,000 listed companies. In response to the revised mandate, many companies like Bajaj Auto have changed their dividend policy in January 2022. However, the Modigliani-Miller (MM) model states that the present value of the firm is independent and unaffected by future dividend payments.

a. State the MM dividend irrelevance theory. (5 Marks)

b. Do you feel that the above-mentioned belief is a limitation of the Model? Also, please elaborate on the other criticisms cited for the MM Model. (5 Marks)

 

Digital marketing

 

M/s Schoolykids is a brand that sells school bags, stationery products, water bottles, school shoes etc. The company is known for its quality products and a large variety of design that is liked by school kids. The company wants to reach the mass audience and that is the reason that company has kept their product prices low. The company is planning to go online and sell its own product on its own website with the name www.schoolykids.com. The company has no online presence and has never done any online activities.

 

1. As a consultant to the company, suggest various ways to promote the brand online. (10 Marks)

 

2. Explain the 6S digital marketing implementation strategy for the brand schoolykids. (10 Marks)

 

3. a. As consultant to the company, describe and explain to the management of the schoolykids the difference between brick and mortar and brick and click models. (5 Marks)

 

3.b. Explain to the board of Schoolykids the four dimensions on which the extent of digital presence can be measured? (5 Marks)

 

International banking & foreign exchange management

1. You are working with an international bank. A client of yours who is int export- import business approaches you regarding his international transactions in different currencies. As per market, the US dollar and euro would see a upward trend. Your friend fears the loss in his business due to this rise in currencies as he imports raw material for his business and deals in these currencies. In order to mitigate the risk of loss, what products would you suggest your friend. Explain them in detail. (10 Marks)

 

2. You are given an assignment for your mid-term exams. You are supposed to identify the top 5 banks of India on market cap. Identify their correspondent banks in major hubs like New York and Shanghai. List the services/functions these correspondent banks play on behalf of their Indian counterparts. (10 Marks)

 

3. EXIM bank is conducting a webinar on “Financing of foreign trade” as a part of creating awareness among businesses for facilitating foreign trade transactions. As a speaker,

 

a. You are supposed to explain to your audience the various financing facilities available for importers and exporters in international trade. (5 Marks)

 

b. Explain to your audience when the export credit can be availed. (5 Marks)

 

Capital Market and Portfolio Management

1. Efficient market hypothesis repudiates the technical analysis by arguing that no abnormal returns can be earned by using three different forms of information. In the light of this statement, discuss the three forms of EMH, and comment on their validity in the stock markets in contemporary periods. (10 Marks)

2. From the following information about two portfolios, explain which one offers a better investment option based on the Sharpe ratio. (10 Marks)

Portfolio X Portfolio Y

Annual Return (Rp) 7.6% 8.9%

Risk-free Return (Rf) 5% 5%

Standard deviation of portfolio’s return (ơp) 0.12 0.23

3. On seeing the report of Company A, we found that the “EVA rises 224% to Rs.71 Crore”

whereas Company B’s “EVA rises 50% to 548 crore”.

a. Define EVA, and discuss its significance. (5 Marks)

b. Comparatively analyze EVA in relation with measures like EPS or ROE? Is EVA suitable

in Indian Context? (5 Marks)

 

Business Economics

1. Aakansha is handling an important project for her organization. She got tied up with the work, hence skipped her lunch. One of her friend offered Aakansha’s favorite pizza. She felt very thankful and happy with the kind gesture of her colleague. The first few bite of the pizza gave her a lot of satisfaction than the rest pieces. Comment on this behavior and elaborate on which economic theory it focusses on. Also, discuss the various assumptions of the given theory. (10 Marks)

2. Enumerate the difference between Economies of scale and economies of scope. Explain how organizations achieve economies of scope. Provide real world examples of the organizations who have successfully adopted economies of scope. (10 Marks)

3. a. Suppose the monthly income of an individual increases from Rs 20,000 to Rs 35,000 which increases his demand for clothes from 40 units to 50 units. Calculate the income elasticity of demand and interpret the result. (5 Marks)

3. b. Quantity demanded for tea has increased from 300 to 450 units with an increase in the price of the coffee powder from Rs 25 to Rs 30. Calculate the cross elasticity of demand between tea and coffee and explain the relationship between the goods.

 

Financial Accounting & Analysis

1. During 2019, a company purchased land for Rs 50 lakhs. In the month of April 2019, the company purchased a machinery for Rs 35 Lakhs. The company plans to write off the full value of the asset over a period of 10 years on an equal basis. In the year 2021, the company sell off the land at 70 Lakhs and to dispose of the machinery at 30 Lakhs. Also, the company acquired certain investments for Rs 50 Lakhs from the sales proceed, pay off certain current liabilities for Rs 5Lakhs, interest on long term loan Rs 7Lakhs. Discuss the type and amount of cash flows in the year 2021, as per the Accounting Standard 3 and profit or loss on sale of the machinery, if any.

Note: All the workings should be part of answer (10 Marks)

2. Mr. Somil is working as an accounts executive for Tarak Shah & Company. He has to record certain accounting transactions as on 30th March2021, so that he can move ahead to close the books of accounts as on 31st March. He is confused between realization concept of accounting and the matching concept of accounting. As an accounts manager, kindly help him in understanding these two, by-

- Defining the Meaning and purpose of both the concepts

- Suitable example/ situation for each concept highlighting the difference between these concepts (10 Marks)

3. You entered into the following transactions

1. Introduced Rs700000 in the business by taking loan from bank of Baroda

2. Purchased machineries for Rs50000 and payment done by cheque

a. In order to record the accounting transaction in the books of accounts briefly define the steps to record, classify and summaries business transactions, that is accounting cycle. (5 Marks)

 

Information Systems for Managers

1. You are the owner of a 5 star Hospitality brand in India having 100 hotels spread across the country. Your customer base is exploding on a Year on Year basis. Suggest an innovative software package solution to help manage this customer base including Customer Satisfaction & Customer Retention strategies. Also, detail out the features & benefits of this software package solution. (10 Marks)

2. You are the owner of a start up company in Bengaluru & have a total of 5 employees. Your budget is quite limited in nature & hence you would not like to invest a lot in IT hardware Infrastructure that includes servers. Suggest an alternative solution to substitute IT hardware solution where your expenses can be minimized. Enlist 5 features & 5 benefits of this solution. (10 Marks)

3. The city of Dahod is in Gujarat and has been proposed to become a ‘Smart city’. You have been invited as an external IT consultant by Government of India with a mandate to convert Dahod into a “Smart City”

a. Which “Smart” city in the world will you choose as a benchmark to emulate some of the best practices of that city into Dahod? Provide atleast 3 reasons with brief descriptions behind your choice of choosing that particular city as a benchmark? (5 Marks)

b. Suggest & describe atleast 2 innovative technology enabled services that you will introduce into Dahod so that it can be called as a “Smart city”? (5 Marks)

 

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Management Theory and Practice

1. Here are two situations for you, please read them carefully and enumerate the type of managerial decision making is considered in each of the situations and elaborate on the importance of managerial decision-making. Situation 1. Rosette diamonds is a large company with 5 big units of production. Shamim is the manager of in one of the production units and is responsible for creating weekly work schedule for employees in various production units. The unit is a mixture of full time, part time and contract employees. What type of decision making is this? Elaborate. Situation 2. During the pandemic situation, Rosette diamonds needed to close down two of their units temporarily. Now, there is a dilemma in front of the directors. While they

know that the company will bounce back and hence, they do not want to let go their employees, but currently they do not have enough projects for all of them. What type of decision making will they need to indulge in? Elaborate. (10 Marks)

2. Jimmy and Charmi are Marketing managers with Bhavi Automobiles. They joined the company approximately at the same time. Jimmy is looking after luxury cars section and Charmi is looking after SUV section. Jimmy ends up getting a higher incentive than Charmi due to the kind of product and sales he has to engage in. Charmi feels let down sometimes due to this difference. However, on one occasion when Jimmy and Charmi meet at lunch hours, Jimmy shares with Charmi that he is not happy with the job and has resigned and will be joining the competition company since they offer better incentives for the luxury car section. How will you connect the equity theory of motivation in this case? Please elaborate your answer. (10 Marks)

3. Japan Lights was a unit of Brizz Electricals. Japan Lights employs 120 workers for their assembly lines. The workers had been doing their job with manual assembling machines which was to be replaced by Automatic assembly lines. Please answer the following questions.

a. The decision of replacement was not taken positively by all the workers. Almost 80% workers approached the management with a threat of a strike against bringing in the automation. Discuss two types of resistance to change usually observed in such situations. (5 Marks)

b. What techniques of handling resistance could be employed for this problem? Suggest any three. (5 Marks)

 

Marketing Management

1. Car zero is a car rental service it wants to target consumers who wish to buy a vehicle and suggest renting as an alternative. The company sees an opportunity in this consumer segment. The company has approached you, a marketing consultant for advice on devising a marketing plan. What would you advise? Create a marketing plan using the 4P’s model. (10 Marks)

2. You are the marketing director of Hockey India Hockey has been a national sport but despite being a reasonably popular sport fan engagement in the sport is much less. How would you generate consumer interest in Hockey and the Hockey India league? Create a marketing plan for using the marketing mix principles. (10 Marks)

3. You are the marketing director for AMZ movies. Your company owns two theatres in your city. In a post pandemic scenario how do you attract viewers back to the theater?

a. Plan a communication plan using the communication mix (5 Marks)

b. Which tool do you think would be more appropriate for retail audience? (5 Marks)

 

Organisational Behaviour

1. Consequences of behaviour leads to Behaviour Modification. This is stated in Operant or Instrumental Conditioning given by B.F.Skinner. Could you explain this theory using two practical examples from your organization. (10 Marks)

2. Leadership has direct impact on the organisational success. After studying various classification of leadership identify any two styles you would like to incorporate at your workplace based on Characteristics of Leader, Characteristics of Subordinates, Characteristic of Organizational environment. (10 Marks)

3. Burger King (Nebraska, United States) had all of its employees quit. Reasons cited were understaffing, Air conditioner not working leading overheating of the kitchen etc. The Management of BK did not pay heed to their request despite repeated requests. This lead employees to take extreme steps.

a. As a part of Top management how would change the perspective of the employees in this situation? (5 Marks)

b. Do you think employees of Burger King could have dealt with this situation better? (5 Marks)

 

Business Economics

1. Aakansha is handling an important project for her organization. She got tied up with the work, hence skipped her lunch. One of her friend offered Aakansha’s favorite pizza. She felt very thankful and happy with the kind gesture of her colleague. The first few bite of the pizza gave her a lot of satisfaction than the rest pieces. Comment on this behavior and elaborate on which economic theory it focusses on. Also, discuss the various assumptions of the given theory. (10 Marks)

2. Enumerate the difference between Economies of scale and economies of scope. Explain how organizations achieve economies of scope. Provide real world examples of the organizations who have successfully adopted economies of scope. (10 Marks)

3. a. Suppose the monthly income of an individual increases from Rs 20,000 to Rs 35,000 which increases his demand for clothes from 40 units to 50 units. Calculate the income elasticity of demand and interpret the result. (5 Marks)

3. b. Quantity demanded for tea has increased from 300 to 450 units with an increase in the price of the coffee powder from Rs 25 to Rs 30. Calculate the cross elasticity of demand between tea and coffee and explain the relationship between the goods.

 

Financial Accounting & Analysis

1. During 2019, a company purchased land for Rs 50 lakhs. In the month of April 2019, the company purchased a machinery for Rs 35 Lakhs. The company plans to write off the full value of the asset over a period of 10 years on an equal basis. In the year 2021, the company sell off the land at 70 Lakhs and to dispose of the machinery at 30 Lakhs. Also, the company acquired certain investments for Rs 50 Lakhs from the sales proceed, pay off certain current liabilities for Rs 5Lakhs, interest on long term loan Rs 7Lakhs. Discuss the type and amount of cash flows in the year 2021, as per the Accounting Standard 3 and profit or loss on sale of the machinery, if any.

Note: All the workings should be part of answer (10 Marks)

2. Mr. Somil is working as an accounts executive for Tarak Shah & Company. He has to record certain accounting transactions as on 30th March2021, so that he can move ahead to close the books of accounts as on 31st March. He is confused between realization concept of accounting and the matching concept of accounting. As an accounts manager, kindly help him in understanding these two, by-

- Defining the Meaning and purpose of both the concepts

- Suitable example/ situation for each concept highlighting the difference between these concepts (10 Marks)

3. You entered into the following transactions

1. Introduced Rs700000 in the business by taking loan from bank of Baroda

2. Purchased machineries for Rs50000 and payment done by cheque

a. In order to record the accounting transaction in the books of accounts briefly define the steps to record, classify and summaries business transactions, that is accounting cycle. (5 Marks)

 

Information Systems for Managers

1. You are the owner of a 5 star Hospitality brand in India having 100 hotels spread across the country. Your customer base is exploding on a Year on Year basis. Suggest an innovative software package solution to help manage this customer base including Customer Satisfaction & Customer Retention strategies. Also, detail out the features & benefits of this software package solution. (10 Marks)

2. You are the owner of a start up company in Bengaluru & have a total of 5 employees. Your budget is quite limited in nature & hence you would not like to invest a lot in IT hardware Infrastructure that includes servers. Suggest an alternative solution to substitute IT hardware solution where your expenses can be minimized. Enlist 5 features & 5 benefits of this solution. (10 Marks)

3. The city of Dahod is in Gujarat and has been proposed to become a ‘Smart city’. You have been invited as an external IT consultant by Government of India with a mandate to convert Dahod into a “Smart City”

a. Which “Smart” city in the world will you choose as a benchmark to emulate some of the best practices of that city into Dahod? Provide atleast 3 reasons with brief descriptions behind your choice of choosing that particular city as a benchmark? (5 Marks)

b. Suggest & describe atleast 2 innovative technology enabled services that you will introduce into Dahod so that it can be called as a “Smart city”? (5 Marks)

 

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Management Theory and Practice

1. Here are two situations for you, please read them carefully and enumerate the type of managerial decision making is considered in each of the situations and elaborate on the importance of managerial decision-making. Situation 1. Rosette diamonds is a large company with 5 big units of production. Shamim is the manager of in one of the production units and is responsible for creating weekly work schedule for employees in various production units. The unit is a mixture of full time, part time and contract employees. What type of decision making is this? Elaborate. Situation 2. During the pandemic situation, Rosette diamonds needed to close down two of their units temporarily. Now, there is a dilemma in front of the directors. While they

know that the company will bounce back and hence, they do not want to let go their employees, but currently they do not have enough projects for all of them. What type of decision making will they need to indulge in? Elaborate. (10 Marks)

2. Jimmy and Charmi are Marketing managers with Bhavi Automobiles. They joined the company approximately at the same time. Jimmy is looking after luxury cars section and Charmi is looking after SUV section. Jimmy ends up getting a higher incentive than Charmi due to the kind of product and sales he has to engage in. Charmi feels let down sometimes due to this difference. However, on one occasion when Jimmy and Charmi meet at lunch hours, Jimmy shares with Charmi that he is not happy with the job and has resigned and will be joining the competition company since they offer better incentives for the luxury car section. How will you connect the equity theory of motivation in this case? Please elaborate your answer. (10 Marks)

3. Japan Lights was a unit of Brizz Electricals. Japan Lights employs 120 workers for their assembly lines. The workers had been doing their job with manual assembling machines which was to be replaced by Automatic assembly lines. Please answer the following questions.

a. The decision of replacement was not taken positively by all the workers. Almost 80% workers approached the management with a threat of a strike against bringing in the automation. Discuss two types of resistance to change usually observed in such situations. (5 Marks)

b. What techniques of handling resistance could be employed for this problem? Suggest any three. (5 Marks)

 

Marketing Management

1. Car zero is a car rental service it wants to target consumers who wish to buy a vehicle and suggest renting as an alternative. The company sees an opportunity in this consumer segment. The company has approached you, a marketing consultant for advice on devising a marketing plan. What would you advise? Create a marketing plan using the 4P’s model. (10 Marks)

2. You are the marketing director of Hockey India Hockey has been a national sport but despite being a reasonably popular sport fan engagement in the sport is much less. How would you generate consumer interest in Hockey and the Hockey India league? Create a marketing plan for using the marketing mix principles. (10 Marks)

3. You are the marketing director for AMZ movies. Your company owns two theatres in your city. In a post pandemic scenario how do you attract viewers back to the theater?

a. Plan a communication plan using the communication mix (5 Marks)

b. Which tool do you think would be more appropriate for retail audience? (5 Marks)

 

Organisational Behaviour

1. Consequences of behaviour leads to Behaviour Modification. This is stated in Operant or Instrumental Conditioning given by B.F.Skinner. Could you explain this theory using two practical examples from your organization. (10 Marks)

2. Leadership has direct impact on the organisational success. After studying various classification of leadership identify any two styles you would like to incorporate at your workplace based on Characteristics of Leader, Characteristics of Subordinates, Characteristic of Organizational environment. (10 Marks)

3. Burger King (Nebraska, United States) had all of its employees quit. Reasons cited were understaffing, Air conditioner not working leading overheating of the kitchen etc. The Management of BK did not pay heed to their request despite repeated requests. This lead employees to take extreme steps.

a. As a part of Top management how would change the perspective of the employees in this situation? (5 Marks)

b. Do you think employees of Burger King could have dealt with this situation better? (5 Marks)

 

 

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VISIT WWW.SMUSOLVEDASSIGNMENTS.COM

Or Mail us at solvemyassignments@gmail.com

YOU MAY CALL US ON - 7506193173

WHATSAPP NUMBER- 9967480770

 

 

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