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MS- 01: Management Functions and Behaviour

1. Briefly discuss different tasks of a professional manager in order to achieve goals and objectives of an organisation.

2. Briefly describe the evolution and need of ‘Management by Objectives’ (MBO) and it’s process. Discuss the benefits of MBO and how effectively it can be implemented in an organisation, citing examples.

3. Describe and discuss the factors influencing the choice of structure in an organisation. Explain how organizational structure can be integrated with organizational objectives with examples.

4. How does ‘controlling’ play as an important function in an organisation? Explain the strategies to be used by organisation to exercise control, with examples.

5. Explain the determinants of Interpersonal Behaviour. Identify the skills required for developing interpersonal relationship to be an effective Manager.

 

MS-02: Management of Human Resources

1. What are the primary objectives, focus, and purpose of Selection Tests and Interview in the whole process of Hiring in organisational set up? Critically examine their usefulness and importance in the short term and long term functioning and culture of the organisation. Draw from the experiences you are familiar with. Describe the organisation and the situation you are referring to.

2. What are the major ‘problems/errors’ which came in the way of ‘Effective Performance Appraisal Systems’ of any organization? Describe and explain with the help of your organizational experiences or the ones you are familiar with. Briefly explain the organization, situation and its fall out too support your reply.

3. Critically evaluate the state of workers’ participation in Management in the present day business scenario. Explain with examples your answer giving due details of the organizations and the sources you are referring to.

4. What are the “Principles of Learning” which are followed in developing ‘Effective Training Programmes’? Critically evaluate the ‘Training Environment’ you are exposed to vis-à-vis the ‘Principles of learning’ followed/not followed or the ones you are aware of. Briefly describe the situation and the organization to logically support your replies.

5. Define collective bargaining in your own words. Critically evaluate the state of collective bargaining in the present day business scenario. Explain with examples your answer giving due details of the organizations and the sources you are referring to.

 

MS-03: Economic and Social Environment

1. a) Examine the interaction between Economic Environment and Business Management.

b) Discuss the relationship between economic and non-economic factors with the help of interaction matrix, giving examples.

2. What is the rationale for private sector development? Critically examine the problems and prospects of privatization.

3. Discuss the merits and demerits of currency convertibility for a developing economy.

4. a) Briefly discuss the significance and need for financial reforms.

b) What reforms have taken place in the small scale sector? Discuss with examples.

5. Examine the impact of economic reforms on growth rate of GDP and FDI.

6. Write short notes:

a) Public Sector in the present scenario

b) Economic Development

c) Importance of Balance of Payments

d) Role of Government.

 

MS-04: Accounting and Finance for Managers

1. Explain the following Accounting concepts

a) Business entity concept

b) Accrual concept

c) Money measurement concept

d) Periodicity concept

2. Compute cash generated from Operations during the year 2021-22, from the following data:

Particulars April 1, 2021 March 31, 2022

Sundry debtors R. 30,000 R. 40,000

Sundry creditors 48,000 30,000

Outstanding expenses 3,000 6,000

Outstanding income 1,000 1,000

Stock in trade 55,000 60,000

Prepaid expenses 3,000 2,000

Accumulated depreciation

(no retirements during the year) 50,000 60,000

Provision for doubtful accounts 1,500 2,000

Dividends payable -- 3,000

Bills receivable 10,000 12,000

Bills payable 8,000 6,000

Net income before taxes (as per profit and loss account)

-- 80,000

3. The Colour Flow Ltd’s income statement for the preceding year is presented below. Except as noted, the cost/revenue relationship for the coming year is expected to follow the same pattern as in the preceding year. Income statement for the year ending March 31 is as follows:

Sales (20,000 bottles @ R. 25 each) R5,00,000

Variable costs R3,00,000

Fixed costs 1,00,000 4,00,000

Pre-tax profit 1,00,000

Less: Taxes (0.35) 35,000

Profit after tax 65,000

1. What is the break-even point in amount and units?

2. Suppose that a plant expansion will add R 50,000 to fixed costs and increase capacity by 60 per cent. How many bottles would have to be sold after the addition to break-even?

3. At what level of sales will be company be able to maintain its present pre-tax profit position even after expansion?

4. The company’s management feels that is should earn at least R 10,000 (pre-tax per annum) on the new investment. What sales volume is required to enable the company to maintain existing profits and earn the minimum required return on new investments?

5. Suppose the plant operates at full capacity after the expansion, what profit after tax will be earned?

4. What are the various types of investment proposals? Explain the various discounted cash flow techniques used to evaluate investment proposals.

5. What is ‘Capital Structure’? Explain the features of an appropriate capital structure and discuss factors determining capital structure of a firm.

 

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MS-05: Management of Machines and Materials

1. Depending upon the focus of layout design there are some basic or classical types of Layouts.” Explain, in view of the statement, the types of plant layouts.

2. “The firm has to take into consideration both the technology of production and the social aspects of the work environment.” Comment on the statement.

3. What do you understand by mass production system? Explain the features of the mass production system.

4. Explain the concept of value engineering. Also, explain the various phases involved in the value engineering process.

5. “A purchase requisition is the primary and authorization document describing the needed items.” Comment on the statement. Also, explain the three most common types of requisition forms.

 

MS-06: Marketing for Managers

1. (a) Discuss the meaning and scope of Marketing function. Explain the elements of Marketing mix and their importance in designing Marketing Strategy.

(b) Elaborate the role of Marketing is a developing country like India and areas of relevance (you may access secondary/internet sources.

2. (a) Discuss the concept of Product Life Cycle (PLC). Explain in what stage of PLC the forming products are:

i) Any brand of SUV of your choice

ii) Base mobile phone hand set.

(b) Who is consumer? Why it is vital to have a good knowledge of consumers and their behavior for marketers? Illustrate with an example.

3. (a) When and why a firm embarks on the idea of a new product development process? Discuss. Explain with reference to any consumer durable company of your choice and the reasons there of.

(b) Discuss the determinants of pricing for a product/service. Briefly explain various pricing methods used by the marketers and their advantages and limitations.

4. (a) Explain and discuss your understanding of sales forecast. If you were to forecast sales potential for a leading top end mobile brand how would you go about in undertaking the task. Discuss.

(b) A company is planning to launch a range of multigrain biscuits for health conscious senior citizens category. Suggest a suitable brand name and the distribution strategy for the said product. Give reasons for your choice.

 

MS-07: Information Systems for Managers

1. “An operating system is a set of computer programs that control the computer hardware and acts as an interface with the application programs.” Comment on the statement.

2. “The value of information is measured in terms of benefits to the organization”. Explain, in view of the statement, the value and cost of information.

3. “Microsoft Business Solutions offers integrated business applications for small and mid-sized organizations and divisions of large enterprises as well.” Comment on the statement.

4. “The traditional system life cycle divides the project into a series of steps, each of which has distinct deliverables, such as documents or computer programs.” In view of the statement, explain the system development life cycle (SDLC) in brief.

5. “Metadata in a data warehouse is similar to the data dictionary in the context of a Database.” Comment on the statement.

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MS-08: Quantitative Analysis for Managerial Applications

1. A car is purchased for Rs. 80,000. Depreciation is calculated at 5% per annum for the first 3 years and 10% per annum for the next 3 years. Find the money value of the car after a period of 6 years.

2. “Whether to use primary data or secondary data depends on several factors.” Explain, in view of the statement, the various factors affecting the choice of data.

3. A multiple choice quiz has 200 questions, each with 4 possible answers, out of which only one is correct. What is the probability (using normal approximation to binomial distribution) that sheer guesswork yields 25 to 30 correct answers for 80 problems (out of 200 problems) about which the student has no knowledge?

4. What do you understand by sampling? What are the two types of sampling? Name them. Explain in brief any one type of sampling.

5. “Time series analysis is one of the most powerful methods in use, especially for short-term forecasting purposes.” Comment on the statement.

 

MS-09: Managerial Economics

1. “The definition of cost is quite different for the economist than for an accountant”. Discuss with the help of an income statement calculating both accounting as well as economic profit.

2. “Market demand curve is the total of the quantities demanded by all individual consumers in an economy at each price”. Show the derivation of market demand curve diagrammatically.

3. Explain the following concepts briefly:

(a) Price Elasticity of Demand

(b) Arc Elasticity of demand

4. Explain the relationship between Average Product, Marginal Product, and Average Variable Cost, Marginal Cost with the help of diagrams.

5. “Perfect competition and monopoly are two extreme market conditions which we rarely come across in real world of business”. Discuss their relevance in today’s business world.

6. Write short notes on the following:

(a) Product Differentiation

(b) Discounting Principle

(c) Returns to Scale

 

MS - 10: Organisational Design, Development and Change

1. Briefly describe and discuss different contemporary approaches to job design and the major difficulties faced to implement job design.

2. Explain the objectives and purpose of organizational analysis. Discuss and describe any two methods of organizations analysis and their merits and demerits.

3. What is Organisation Development? Briefly discuss the stages of organisation development and the factors contributing to the success of organisational development with examples.

4. Briefly discuss the roles of a change agent and the competencies and skills required for a change agent in order to be effective.

5. Explain the meaning and purpose of an organisation design. Describe and discuss in detail the factors affecting organisation design.

 

MS-11: Strategic Management

1. Describe the role of political-legal factors as an opportunity as well as threat to a business organization. Illustrate with the help of an example.

2. What is the purpose of PESTLE analysis? Discuss with the help of examples.

3. Assume that you are a part of top management in low cost airlines. What should be the organization culture for your organization so that it can maintain its position in the market after the pandemic? Discuss.

4. Identify a company of your choice from a manufacturing industry. Analyze the company’s industry environment from an international perspective.

5. Describe the role of strategic control in helping the organization to balance the interaction between the businesses’s internal and the external environment.

 

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MS-21: Social Processes and Behavioral Issues

1. What is Organisational Behaviour? Describe and discuss different models to understand organizational Behaviour and explain how managers can control human behavior at work for the benefit of all. cite examples.

2. What is Diversity Management? Explain the need and reasons for diversity in organizations. What strategies can be adopted by the organisation for effective implementation of diversity management.

3. What are the different factors influencing perception? Explain. Describe perceptual organisation and the strategies used by employees to manage impressions, citing examples.

4. Briefly discuss the concepts in Behaviour Modification and it’s process. How does behavior modification be applied in organizations for it’s improvement. Explain with examples.

5. How can organisations promote empowerment? What are the pros and cons of empowering employees in organisations? Discuss citing examples.

 

MS-22: Human Resource Development

1. What is the usefulness of Competency Mapping in overall organizational functioning? What are the basic steps followed in conducting Competency Mapping of an organization. Explain with an example.

2. What are the generally followed phases in implementing Organization Development programmes in an organization? Are there any conditions which play important role in success of Organization Development in an organization? Explain with relevant examples.

3. How do you distinguish between Information and Knowledge? Explain through the roles of a Knowledge Manager as to how do they help leveraging professional expertise in an organizational setup. Explain with relevant organizational examples you are familiar with. Describe the organization you are referring to.

4. Explain the objectives of compensation-cum-reward system. Describe the compensation system of any organization you are aware of. Discuss the psychological basis of rewards. Briefly describe the organization you are referring to.

5. Explain the concept of HRD Audit. Describe the process of HRD audit being done in any organization you are familiar with. Discuss the multi source feedback system of HRD audit. Briefly describe the organization you are referring to.

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MS-23: Human Resource Planning

1. Explain the review process of human resource planning. Discuss how it balances the competing and conflicting elements. Describe the job evaluation methods citing examples.

2. Define role description and explain the uses of role descriptions. Cite suitable examples.

3. What is orientation? What is an orientation kit? Identify the importance of orientation and tell how you would orient a new management trainee? Illustrate.

4. Explain various approaches to managing information at the macro and micro level of an organisation.

5. Explain the need, purpose and the scope of the HR Audit. Discuss the similarities and differences between the HR Audit and Financial Audit citing examples.

 

MS – 24: Industrial Relations

1. Discuss in brief various privileges and rights enshrined in Indian constitutions for fair labour practices? How employer organisation, manager union and trade union in India has transformed the relation of employer and employee.

2. What are the recent trends in the labour supply that fluctuates with demographic, economic and societal conditions? Explain with the help of examples how collective bargaining in private sector is different from public sector.

3. Articulate various issues involved in the Participative Forums in India and how these forums should be design to address these issues.

4. How corporate culture and Ethics and values give structural dimension to an organization?

5. Why does culture affect the organization functioning in globalized environment? What significant changes have been witnessed in the industrial relations management during the 1990?

 

MS – 25: Managing Change in Organisation

1. Identify the factors that have contributed in building organizational culture and the key factors that help in bringing cultural change. Explain the need for indigenous Management in developing countries.

2. Briefly discuss the purpose of mergers and acquisitions and the alternatives to mergers and acquisitions.

3. Describe and discuss weisbord’s six box model and Porra’s stream analysis as organizational diagnostic methods.

4. Discuss and describe key roles in managing change in organisaions.

5. Briefly discuss and describe personal, interepersonal and group process as interventions in bringing orgnaisational change with examples.

 

MS-26: Organisational Dynamics

1. How do groups play an important role in the functioning of organizations. Illustrate with examples.

2. Briefly discuss and describe coping with stress and burnout in organizations. What interventions could be used to minimize them? Give examples.

3. Discuss the importance of empowerment in organizations. How can leaders power be enhanced? Discuss.

4. What is diversity? Briefly discuss the steps and approaches in dealing with diversity with relevant examples.

5. Describe the concept and process of organizational learning. Discuss how to build learning organizations with examples.

 

MS-27: COMPENSATION and REWARDS MANAGEMENT

1. What are the public policy considerations in wage policies? State the practical difficulties, if any, translating the lofty ideals into action.

2. Why is VRS considered a soft option? How does it help overcome the legal hurdles in downsizing employee strength?

3. A. What is the difference between a pay commission and a wage board?

B. Discuss why interest issues cannot be adjudicated, but rights issues can be?

4. What are different methods for conducting wage surveys? Explain any two citing examples.

5. "Suppose your organisation's recently completed compensation survey showed that pay rates of several jobs were either less than what they should be. How do you bring these jobs "into line"?

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MS-28: Labour Laws

Q1. What are the constitutional directives and limitations to labour law? Describe in brief the classification of labour legislation.

Q2. What is the provision related to the welfare of the labour enshrined in the Plantation Labour Act 1951? Describe in brief its applicability and scope also.

Q3. Describe in detail the concept and process of Domestic Enquiry.

Q4. What are the restrictions and benefits available under the Maternity Benefit Act, 1961? Explain in detail.

Q5. Write the various interpretations under the Minimum Wages Act, 1948. How are Advisory Board and the Central Advisory Board composed and function?

 

MS-29: International Human Resource Management

1. Briefly discuss the globalization of business and the role of Human Resource Management in this perspective. Describe and discuss the dimensions and the variables that differ domestic vs international human resource management.

2. What is cultural shock? Discuss the behavior variations across cultures with examples.

3. Who is an expatriate an explain the reasons for MNC’s to use expatriates to staff their international assignments. Briefly discuss the factors for the failure of expatriates and the factors required to be successful.

4. Briefly describe and discuss the characteristics of a global mind-set and effective way of designing of cross-cultural training (CCT) programmes with relevant examples.

5. Briefly discuss the importance of Business ethics and it’s role in international business.

 

MS-41: Working Capital Management

1. Discuss the various factors that you would take into consideration before assessing the working capital requirements.

2. You are required to prepare a Cash Budget of XYZ Ltd. for the months April, 2023 to July, 2023 (four months) from the details given below:

(a) Estimated sale during 2023 (Rs.)

Feb.

12,00,000

March

12,00,000

April

16,00,000

May

20,00,000

June

18,00,000

July

16,00,000

Aug.

14,00,000

b) On an average 20% of sales are cash sales. The credit sales are realized in the third month (January sales in March).

c) Purchases amount to 60% of sales.

d) Variable expenses (other than sales commission) constitute 10% of sales and there is a time lag of half a month in these payments.

e) Commission on sales is paid at 5% of sales value and payment is made in the third month.

f) Fixed expenses per month amount to Rs. 75,000 approximately.

g) Other items anticipated: Due

Interest payable on deposits Rs. 1,60,000 (April, 2023)

Sales of old assets Rs. 1,25,000 (May, 2023)

Payments of tax Rs. 80,000 (June, 2023)

Purchase of fixed assets Rs. 6,50,000 (July, 2023)

h) Opening cash balance Rs. 1,50,000

3. As a Finance Manager, which sources you would prefer to raise short term loans from the money market for meeting working capital needs of your business and why?

4. The Balance Sheet of Alpha Co. Ltd. is as given below.

Balance Sheet of Alpha Co. Ltd. as on 31 st March 2023

Assets Rs. lakhs Liabilities Rs. lakhs

Fixed assets 1,000 Equity shares of Rs.

10 each

400

Current assets:

Raw materials

Work-in-progress

Finished goods

Debtors

Cash at bank

200

300

150

200

110 960

Retained earnings

11% Debentures

Public deposits

Trade Creditors

Bills payable

400

600

200

160

200

Total 1,960 Total 1,960

You are required to calculate the amount of maximum permissible bank finance by all three methods for working capital as per Tandon Committee Norms. Assume the level of core current assets to be Rs. 60 lakhs. Calculate the current ratios as recommended by the committee, assuming that the bank has granted MPBF.

5. If you are finance manager of an MNC, what circumstances would you consider using Eurocurrency markets? Also explain why you have selected these markets instead of borrowing from domestic markets.

 

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MS- 42: Capital Investment and Financing Decisions

1. What do you understand by cost of capital? Explain the process to compute cost of capital for debt and equity.

2. Discuss features of a project and explain the project life cycle concept. Discuss the general steps for managing each ‘Work Package’ within a specified project.

3. Explain the concept of uncertainty and risk in the context of projects. Discuss the various techniques used for measurement of project risk.

4. Explain the various non traditional sources of long term financing and discuss the circumstances when they can be used.

5. Discuss the various forms of mergers. What are the driving forces for mergers and acquisitions? Discuss various step involved in a merger.

 

MS- 43: Management Control System

1. Explain the important attributes of Management Control Systems and discuss the importance of behavioral dimensions in designing management control systems.

2. What is a Responsibility Centre and why are responsibility centres established? Briefly explain each type of responsibility centre.

3. What is a Performance Measurement system? Explain the various metrics used for performance measurement.

4. What are the objectives of reward and compensation plans? Discuss in detail the various types of short term and long term incentive plans.

5. Explain the risk characteristics of a bank and discuss the role of management control system in containing these risks.

 

MS-44: Security Analysis and Portfolio Management

1. Explain the steps involved in the investment decision process.

2. What do you understand by recognized stock exchange? What is the need for having stock exchanges? Discuss.

3. Explain the importance of economy analysis and discuss different measures of economic activity.

4. Differentiate between Fundamental and technical analysis giving examples.

5. What are the return and risk characteristics of Individual assets? Discuss with respect to the investment decision.

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MS- 45: INTERNATIONAL FINANCIAL MANAGEMENT

1. Describe the different kind of international financial flows and comment on the structure of balance of payments. Explain the basic principle governing recording of these flows.

2. Describe the different kinds of exchange rate exposures and discuss the techniques used to manage these exposures.

3. What do you understand by Purchasing Power Parity (PPP) and Interest rate Parity (IRP). Discuss the reasons for their deviation.

4. What do you understand by Standard Policies issued by ECGC? What risks are covered under these policies?

5. What type of risks are present in a portfolio? Which type of risk remains even after portfolio diversification? Describe some of the barriers to international portfolio diversification.

 

MS-46: Management of Financial Services

1. Select any bank of your choice and try to find out the different types of risks faced by that bank and also the strategies available to manage those risks. Give a brief report on your findings.

2. What is a 'Debt Market'? Discuss the issues that need to be addressed and changes to be brought about in the existing policy framework to make the Indian debt market more efficient and vibrant.

3. Explain the steps involved in the Portfolio Management Process. Discuss the parameters used to measure the operational efficiency of mutual funds in India.

4. Select any bank of your choice and try to find out the different types of Credit Cards provided by them and the additional facilities and services associated with those cards. Give a brief report of your findings

5. Who is an 'Insurance Agent' and an 'Insurance Broker'. Explain the different types of Insurance Brokers. Discuss the functions of a Direct Broker and Reinsurance Broker.

 

MS – 51: Operations Research

1. The ABC Company has been a producer of picture tubes for television sets and certain printed circuits for radios. The company has just expanded into full-scale production and marketing of AM and AM-FM radios. It has built a new plant that can operate 48 hours per week. Production of an AM radio in the new plant will require 2 hours, and production of an AM-FM radio will require 3 hours. Each AM radio will contribute Rs 40 to profits, while an AM-FM radio will contribute Rs 80 to profits. The marketing department, after extensive research has determined that a maximum of 15AM radios and 10 AM-FM radios can be sold each week

a) Formulate a linear programming model to determine the optimum production mix of AM and FM radios that will maximize profits.

b) Solve this problem using the graphical method.

2. Discuss briefly:

a) The general similarities between dynamic programming and linear programming.

b) How dynamic programming differs conceptually from linear programming?

3. A company has three plants at locations A, B, and C, which supply to a warehouse located at D, E, F, G, and H. monthly plant capacities are 800, 500 and 900 units, respectively. Monthly warehouse requirements are 400, 400, 500, 400 and 800 units. Unit transportation costs (in `) are given below. Determine an optimum distribution for the company in order to minimize the total transportation cost.

To

D E F G H

A 5 8 6 6 3

From B 4 7 6 6 5

C 8 4 6 6 4

4. What constitutes inventory ordering costs, carrying costs and stock-out costs? Explain the behaviour and relationship of these costs.

5. A has two ammunition stores, one of which is twice as valuable as the other. B is an attacker who can destroy an undefended store, but he can only attack one of them. A can successfully defend only one of them. A learns that B is about to attack one of the stores but does not know which. What should he do?

 

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MS – 52: Project Management

1. What is project management? Discuss the components of project feasibility analysis with suitable examples.

2. Discuss the importance of market and demand analysis in project management.

3. Draw a network diagram for the activities given below and determine the critical path.

Activity Description Predecessor Duration (Months)

A Design Plant - 12

B Select Site A 8

C Select Vendor A 4

D Select Personnel A 3

E Prepare Site B 12

F Manufacture Generator C 18

G Prepare Operations Manual C 5

H Install Generator E,F 4

I Train Operators D,G 9

J Obtain License H,I 6

4. What is Work Breakdown Structure (WBS)? Develop a WBS for a project in which you are going to build a bicycle. Try to identify all the major components and provide three levels of detail.

5. Discuss the role of Total Quality Management practices in Project Management.

 

MS – 53: Production/Operations Management

1. What do you mean by my input-transform-output process in production/operations management? Develop Input – Process - Output block diagram for the following.

a. Bank

b. Hospital

c. Restaurant

d. University

2. What is capacity planning? Discuss the aspects and determinants of capacity planning with suitable examples.

3. Discuss various qualitative methods of forecasting.

4. Hip Replacements, Inc. has a master production schedule for its newest model, as shown below, a setup cost of `50, a holding cost per week of `2, a beginning inventory of 0, and a lead time of 1 week. What are the costs of using lot-for-lot for this l0-week period?

WEEK 1 2 3 4 5 6 7 8 9 10

Gross requirements 0 0 50 0 0 35 15 0 100 0

Scheduled receipts

Projected on hand 0 0 0 0 0 0 0 0 0 0 0

Net requirements 0 0 50 0 0 35 15 0 100 0

Planned order receipts 50 35 15 100

Planned order releases 50 35 15 100

5. What is Just-in-Time production? How does it differ from Manufacturing Resource Planning (MRP)? What is MRP-JIT system?

 

MS-54: Management Information Systems

1. Discuss the information requirements for different decision-making stages with suitable examples.

2. What design considerations in online systems are especially important for it or different from conventional systems, and in what way? Give examples.

3. What do you mean by data communication? Discuss various types of electronic Signals.

4. Outline the basic sequence of steps to acquiring a DBMS. What steps are most important? Discuss.

5. Identify major issues related to the use of the computer. Explain how the computer has affected the individual’s pattern of habits and thinking.

 

MS – 55: Logistics and Supply Chain Management

1. “Manufacturing and logistics are interrelated so no one can be considered in isolation.” Comment on the statement.

2. “Integration of supply chain and demand chain can be seen from three angles namely strategic level, operational level and tactical level,” explain the three levels in details.

3. “The materials requirement planning system is a major element in a manufacturing company and is also the heart of MRPII (Manufacturing Resource Planning).” Comment on the statement.

4. What do you understand by Benchmarking? Explain the methodology for Benchmarking.

5. “Demand driven supply networks are supply chains driven by the voice of the customer.” Explain in view of statement, the concept of demand driven supply networks (DDSN).

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MS – 56: Materials Management

1. Describe the various role of materials management in the context of internal and external interfaces to the materials management system.

2. What do you understand by “Make or Buy decision”? What is the significance of the question “Make or Buy”?

3. Distinguish between production and manufacturing. Describe the various types of industries based on this distinction.

4. Briefly explain the management of spare parts. Also, explain the life cycle of spare parts.

5. Explain why control is needed in Materials Management? Also, write the different types of control needed in materials management.

6. Warehousing system has been divided into three important sub-systems. Name them and briefly explain them.

 

MS – 57: Maintenance Management

1. How does Total Maintenance (TPM) differ from preventive maintenance? Explain with the help of an example from the maintenance department of a nearby plant or any plant that you are more acquainted with.

2. Briefly describe the various applications of the reports from maintenance costing in decision making.

3. What are the objectives of the Maintenance Department of your Organization? Evaluate the top management’s strategies, if any, to make a smooth and flawless maintenance function?

4. What is meant by reliability and explain how it is different from quality? ‘Availability is a more practical and appropriate measure of equipment performance’. Discuss.

5. Distinguish productive maintetanance from preventive maintenance.

 

MS – 58: Management of R&D and Innovation

1. What is the interaction between science, technology and business? How do these interactions affect industrial growth? Discuss with suitable examples.

2. What are the different types of approaches used for R&D budgeting? Which approach in your opinion could be most desirable?

3. Why measurement and evaluation is important in R&D? Why are quantitative methods inadequate for measuring R&D output?

4. Discuss the salient features of the technology policy in India. What have been the achievement and failure of the technology policy?

5. (a) How is the transfer mechanism of technology from laboratory to industry? Discuss.

(b) What are the common types of intellectual property? Explain the importance of patent in R&D management.

 

MS-61: Consumer Behaviour

1. How can the VALS 2 typology be used to develop advertisement campaigns for a chain of health clubs? Which particular segments would you target and why?

2. Identify the kinds of information that a consumer may collect to form his or her attitude. How can it help his brand evaluation later?

3. What purchase decision process would occur for a family in the purchase of Refrigerator? Think of your own family. Which individuals in your family have the roles of gatekeeper, influencer, decider, buyer, and user? To what extent do these roles change across different product categories?

4. Suppose that you are a marketing manager of a company that has started manufacturing washing machine. How will you anticipate, analyse and respond to the post-purchase feelings of your customers?

5. Discuss the concept of cognitive dissonance and its implications for marketing decision with suitable example.

6. Write short notes on following

a. Buy Grid Model of organisational buying behaviour

b. Subliminal Perception Techniques

c. Subcultures and their Influence.

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MS-62: Sales Management

1. (a) Distinguish sales from marketing and explain the terms. Elaborate the need and scope for the interdependence between sales and distribution functions.

(b) Explain the terms “Personal Selling” and “Salesmanship” with suitable illustrations. Try and track the growing importance of personal selling in the last decade. (You may access secondary data sources/Internet-source)

2. (a) What are Selling Skills? List out the sellings skills and the role, scope and significance in selling jobs. Pickup one each from FMCG Company and another from a service firm and explain the importance of these skills.

(b) What is negotiation? Discuss the steps involved in negotiation.

3. (a) What are the components of compensation? Explain the various kinds of compensation plans (both direct and indirect).

(b) Why does territory planning assumes a key responsibility of a sales manager? Discuss the approaches to territory design in managing the sales function effectively.

4. (a) What are the needs and the reasons for establishing sales organization in an enterprise? Discuss.

(b) Explain the need and objectives of monitoring sales forces. Discuss the basic issues in the evaluating process of salesman.

 

MS-63: Product management

1. (a) What constitute a product? Discuss the role and scope of product management function in an organization. Highlight the key possible responsibilities of a product manager in a automobile company.

(b) Explain the term product line and the bases for product line extensions by taking suitable example from an Indian FMCG company of your choice.

2. (a) Discuss the various stages involved in Product Life Cycle (PLC). What decisions are to be considered for putting PLC concept into operation? Elaborate.

(b) Explain the concept of pricing and its relationship with other elements of marketing mix. Discuss the various types of pricing methods available to the marketers.

3. (a) Distinguish Product from a brand. Discuss the strategic relevance of branding with an example.

(b) What do you understand by the term positioning and its importance for the marketer? Discuss the various positioning strategies available for a marketer.

4. (a) List out and discuss the various reasons for the growing importance of packaging in today’s market environment. (You may access secondary data/internet sources). Discuss the major functions of packaging.

(b) Identify the factors that determine the decision to offer new product by firm. Illustrate.

 

MS-64: International marketing

1. The EPRG framework has implications on the strategy formulation process. Explain with help of example in the India context.

2. What do you understand by the term political risk? In your opinion is it country specific or firm specific or both? Elaborate giving examples.

3. What are the different parties in a letter of credit? Explain the step-by-step procedure of realising export proceeds.

4. Why do you think a company should or should not market the same product in the same way around the world? Explain with the help of suitable examples.

5. With the help of an example explain how a marketing manager can use ”country attractiveness / competitive strength” matrix to define the direction of growth for the organisation.

 

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MS-65: Marketing of services

1. Briefly discuss the services marketing mix and the services marketing triangle.

2. What guidelines you would follow for developing an advertising campaign for a service organization? Discuss by taking the example of a commercial bank or an insurance company.

3. Briefly describe the gaps model and explain the significance of the five gaps that the model identifies.

4. Identify any basic hospital service like an X-ray analysis or a complete health check examination in three medical establishments in your city. Do you find any price variations? What in your view are the reasons for these variations?

5. Write short notes on following

a. Four Modes of Service Delivery

b. Significance of Internal Marketing.

c. Yield Management

 

MS-66: Marketing Research

1. Explain the solomon-four group design. How far does this design succeed in controlling different extraneous variables? Illustrate your answer with the help of a suitable example from marketing.

2. Briefly explain the various probability and non-probability sampling methods with their merits and demerits.

3. With the help of examples, discuss the areas where qualitative research can be used in marketing.

4. Monthly salary of 32 employees of a firm is given below. Tabulate the data after selecting a suitable class interval.

2250 1800 1650 1760 3520 5600 2450 2680

2700 1680 3650 3240 5850 3150 1860 2425

4520 3275 4215 3760 1950 1850 3750 2825

4500 3800 4300 2750 4370 3350 2375 3215

5. A manufacturer of industrial supplies developed the following model for predicting the number of sales per month

Y = 41 + .3X1 + .05X2 - 7X3 + 10X4

where Y = Sales per month

X1= Number of manufacturing firms'

X2 = Number of wholesale and retail firms

X3 = Number of competing firms

X4 = Number of full-time company sales people.

i) Explain the correct interpretation of all estimated parameters in the equation.

ii) If R2= 0.49, what does this figure mean, to you?

iii) Explain how you will go about testing the validity of this multiple linear regression equation

 

MS – 68: Management of Marketing Communication and Advertising

1(a) Discuss the concept and role of Marketing Communication with reference to any FMCG company of your choice.

(b) Explain the Consumer Behavior variables that play a key role in the development of marketing communication. Illustrate with a suitable example.

2(a) Discuss the concept of Promotional Strategy. Explain the planning framework of promotional strategy for a new brand of electric bike targetted at high school students.

(b) Pickup any two advertisements each from FMCG category and consumer durable category of your choice. Discuss the below mentioned with reference to the advertisement so selected.

(i) Headline and Color

(ii) Message Design and Positioning

(iii) Size and Shape.

3(a) Explain the elements of an advertising plan. What are the various type of media that are available for advertiser’s and marketers in promoting a new brand of shaving cream for rural markets.

(b) How would you go about in selecting media and in planning and scheduling advertising campaign for a premium brand of women’s jewellary in metro cities.

4(a) When and why it is necessary to measure the effectiveness for an advertising campaign? Discuss.

(b) What is Direct Marketing? Comment on the advantages and limitations of direct marketing.

 

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MS-91: Advanced Strategic Management

1. Describe the concept of corporate planning. Discuss the implementation of corporate planning in detail.

2. Discuss the nature and scope of corporate management and its role in non-business organizations, giving examples.

3. “Different market structures have different viewpoints with respect to competition”. Explain the statement with respect to market structures and sustainable competitive advantage.

4. Discuss the issues and challenges in knowledge management in the present competitive environment.

5. Select any service organization of you choice and explain how Information Technology has enhanced the quality of service of this organization.

6. Write short notes:

a) Social Audit

b) Innovation and Creativity

c) Dynamic Environment

d) Narayana Murthy Committee

 

MS-92: Management of Public Enterprises

1. Briefly discuss the various organizational forms of Public Sector Enterprises.

2. Discuss the ways in which government control is exercised in Public Sector enterprises.

3. Discuss the methods of Parliamentary Control of Public Sector enterprises with special reference to the following:-

(a) Legislative Questions

(b) Legislative Debates

4. There are several factors which have to be taken into account while trying to develop approaches to evaluate the performance of Public Enterprises. Discuss.

5. Explain the following marketing concepts with reference to Public Enterprises:-

(a) Marketing Mix

(b) Market Segmentation

6. Discuss the various strategies used for disinvestments. How is privatization different from liberalization? Explain.

 

MS-93: Management of New and Small Enterprises

1. What are the various components of entrepreneurial competencies? Differentiate between Competence and Skill.

2. Explain the concept of Break- Even Analysis. Discuss how Break Even Point is calculated.

3. Define market demand. Discuss the various elements which determine market demand.

4. “Plant location is a strategic decision that has to be arrived at after careful deliberations of various factors involved.” With reference to the statement given above discuss the factors that have to be taken into account while locating a plant.

5. Why is Stabilization phase regarded as the most critical phase in the life of any enterprise? Discuss the stabilization strategies adopted to stabilize an enterprise.

6. Write short notes on the following:-

(a) Venture Capital

(b) Securities and Exchange Board of India

(c) Principle of Conservatism

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MS-94: Technology Management

1. In the unprecedented times we are witnessing many technological changes that affect our day to day functioning. These changes also have an impact on the production of goods and services. Write a note on any such technological change and its impact on our day to day life.

2. What is the importance of generation, up gradation or improvement of technology? Discuss.

3. Explain any three types of technology forecasting methods. Support your answer with relevant examples.

4. Discuss the importance of technology in

 Education

 Empowerment

 Quality of life

Illustrate giving relevant examples.

5. Chose an organization of your choice which has gone for a major change in technology. Identify the groups/agencies involved in managing the technology of that organization and analyze their roles and linkages.

 

MS-95: Research Methodology for Management Decisions

1. Discuss the various experimental designs as powerful tools to study the cause-and-effect relationships among variables in research.

2. A parliamentary study on the issue of self-rule for the District of Chandigarh involved surveying 2,000 people from the city's population regarding their opinions on several issues related to self-rule. Chandigarh is a city in which many neighbourhoods are poor, and many neighbourhoods are rich, with very few neighbourhoods falling between the extremes. The researchers who were administering the survey had reasons to believe that the opinions expressed on the various questions would be highly dependent on income. Which method was more appropriate, stratified sampling or cluster sampling? Explain briefly.

3. Three samples of five, four and five moor car tyres are drawn respectively from three brands, A, B and C, manufactured by three machines. The lifetime of these tyres (in ‘000 miles) is given below. Test whether the average lifetime of the three brands of tyres is equal or not.

A B C

45 41 44

42 40 42

43 42 38

44 43 43

42 … 39

4. Describe the major events of your college life to a group of your friends. You make a 3 minutes presentation and ask for their reactions to the presentations and their suggestions for improvement on the focus of the presentation theme. List out the suggestions they make to you.

5. You may go through various issues of any management journal(s). You may likely come across a regression model for estimating, sales, advertisement expenditure, price or any other variable. Discuss how the model may be used for the following:

a. Explanation purposes.

b. Prediction of the future value of the dependent variable.

c. Helping the decision maker decides what to do to achieve a given object

 

MS-96: Total Quality Management

1. Discuss the salient features of Total Quality Management (TQM) approach with respect to the present competitive environment.

2. Elucidate the 14 steps given by Crosby in TQM and discuss the advantages and disadvantages of Crosby’s “Absolute Quality Management”.

3. Discuss the role of leadership as an important aspect for successful application of Quality Management in an organization especially during the pandemic.

4. What is the role of Quality Function Deployment (QFD) and the House of Quality (HOQ) table in organizing the flow of thinking? Discuss.

5. Discuss the objective, structure and importance of ISO 18001 in the present context.

 

MS – 97: International Business

1. Explain the importance and benefits of international business and discuss the challenges in international business.

2. What are the major factors to be considered in evaluating political environment in a country? Discuss how such factors could affect international business.

3. Explain the concept and need for strategic alliances. Discuss the comprehensive model of strategic alliances and networks.

4. Discuss the strategic issues in international operations management.

5. Explain the concept of emerging market economies and their characteristics in detail.

6. Write a detailed note on the following:

a) Intellectual Property Rights (IPRs)

b) E-business and International Supply Chain Management.

 

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MFP-1: Equity Markets

1. What do you understand by ‘Book Building Process’ of issuing shares? Discuss the procedure adopted for this purpose and the advantage to the Issuing Company and the Investors.

2. Explain the role of Securities and Exchange Board of India (SEBI) in regulating the securities markets in India. Discuss the major achievements of SEBI since its inception.

3. What do you understand by pledging of shares? How is it different from hypothecation of shares? Explain the procedure adopted for pledging of shares.

4. Explain ‘Qualified Institutional Placement’ and the process involved in it. Discuss the regulatory framework that has evolved for this purpose in India.

5. Explain the steps involved in the process of portfolio management. Discuss the fiduciary responsibilities of a Portfolio Manager?

 

MFP-2: Equity Derivatives

1. What are ‘Derivatives’? Explain the various types of derivatives and discuss their uses and applications.

2. What is Hedging? What are the various inefficiencies persisting in the process of hedging?

3. What are Futures? Explain the process of price adjustments of futures when dividend or bonus shares are paid out.

4. What is an ‘Option’? What are the factors taken into consideration for determining call option prices?

5. Explain the following:

(i) Delta

(ii) Gamma

 

MFP-03: Commodity Markets

1. Try to analyse, using practical examples, how different market participants use commodity derivatives to mitigate risk.

2. Discuss the features and functionalities of the user interface for trading in commodity futures on the electronic online trading system of MCX.

3. Discuss the trends in Gold trade during the past 5 years. Also analyze the major policy changes that have taken place in this.

4. What is ‘Emission Trading’? Explain the use of Futures on Carbon Credits for mitigating risk of increasing costs in pollution control. Also discuss the present status of ‘Emission Trading’ in India.

5. Describe the application of long and short Hedge in managing risk using commodity futures with the help of suitable examples.

 

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MFP-4: Currency and Debt Markets

1. Explain the structure of the currency market in India. Who are the participants in the currency market and what are the products traded in the Indian foreign currency market.

2. What are Currency Swaps? Explain how it can be used to reduce the cost of borrowings.

3. Explain the following

(a) REPOs

(b) Forward Rate Agruments (FRAs)

4. What is interest rate risk? Explain the interest rate sensitivity policy and discuss its broad parameters.

5. What is Duration and Modified Duration? How are they calculated?

 

MFP-5: Professionals in Financial Market Practice

1. Visit a Broker of your choice and study the role played by the Broker as a Financial Intermediary. Discuss the major activities of a Brokerage House and the qualities of a good Brokerage House.

2. Discuss the role of Registrars and Transfer Agents in the Indian Stock Markets and the regulations governing them.

3. What is an Offer Document? What other documents are required to be submitted along with it? Describe the contents of an Offer Document.

4. What is ‘Insider Trading’? Discuss different categories of Insiders. Describe the various strategies adopted to prevent insider trading.

5. Discuss with the Brokers, Investors, Bankers, etc., of your choice and identify the various kinds of training opportunities that are available in the Financial Markets.

 

MS-422: Bank Financial Management

1. Taking a suitable example explain the DuPont Model of Financial Analysis.

2. What are the important sources of borrowed funds for banks? List and explain the various items shown in Schedules 3, 4 and 5 of a bank's Balance Sheet.

3. Explain Price volatility of Treasuries. What characteristics of a bond affect price volatility. Discuss the three measures that are commonly employed for measuring Bond Price Volatility.

4. What are 'Operational Risks' in a bank? Discuss the various methodologies adopted for the measurement of operational risks in a bank.

5. Take a case of Bank Merger which has taken place in the recent past and discuss in detail why the banks went for merger? Also discuss the procedure followed for merger/ amalgamation of those banks.

 

MS-423: Marketing of Financial Services

1. Explain the different marketing orientations and discuss their application in marketing of financial services.

2. Explain the unique features of banking services and discuss how these features impact the selection of distribution channels for delivery of banking services and products.

3. Explain the following:

(i) Securitization Services

(ii) Factoring and Forfaiting Services

4. What are Insurance Services? Discuss the need for marketing of insurance services and discuss the scope for growth of insurance services.

5. What are the drivers of change in Financial Services? Explain the role of information technology to address these changes.

 

MS - 424: International Banking Management

1. Select any two International Financial Institutions of your choice and compare their role and functions.

2. Explain the Principles for the management and supervision of liquidity risk as given in the ‘Principles for Sound Liquidity Risk Management and Supervision’ by the Basel Committee on Banking Supervision?

3. Discuss the Foreign Currency (Non-Resident) Account (Banks) Scheme – FCNR (B) Account, as given by Reserve Bank of India (RBI). What are the permissible debits and credits in FCNR (B) account?

4. Discuss the different types of risks that banks are exposed to in the present day context?

5. Discuss the causes of globalization in the financial services industry. Describe the consequences of globalization in the financial services industry.

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MS - 425: Electronic Banking & IT in Banks

1. a) Explain the VSAT Network System and its applications in Banks.

b) Discuss the need for Network Standardization in Banks.

2. Visit a Bank of your choice and study the Electronic Fund Management system and the processes that are followed. Write a note on your visit.

3. Describe ‘Networked Bank’ and its main components. Explain the major technologies which are used in a Networked bank.

4. What is an Intrusion Detection System (IDS)? Discuss the other network security measures besides IDS.

5. Explain the term ‘cryptography’. Discuss the encryption model and the properties of a good crypto algorithms.

 

MS - 494: Risk Management In Banks

1. What do you understand by Risk Regulation? Discuss the various factors taken into consideration by Reserve Bank of India, while designing the regulatory framework for banks in this regard.

2. What is Credit Risk? Explain the credit risk involved in Project Finance and Working Capital Finance.

3. What is ‘Market Risk’? Discuss the components of market risk and explain the models used to estimate market risk.

4. What is Risk Adjusted Performance Evaluation? Explain the basic principles of incentive systems and discuss the sound compensation principles.

5. What are the broad principles of Risk Governance? Discuss the role, functions and composition of Credit Risk Management Committee.

 

MS- 495: Ethics and Corporate Governance in Banks

1. What is conflict of interest and how is it difficult from ethical dilemma? Substantiate your answer taking the example of a bank.

2. Identify any listed bank and describe the importance of disclosure and transparency for sound corporate governance.

3. What is Social Audit? Highlight the key principles guiding Social Audit practices around the world.

4. “Reserve Bank of India has taken various steps towards furthering corporate governance in the Indian Banking Systems”. Discuss.

5. Briefly discuss the recommendation of Narayana Murthy Committee (2003) on Corporate Governance.

6. Write short notes on the following:-

(a) Corruption and Briery

(b) Global Trust Bank

(c) Grameen Bank

 

MS-611: Rural Marketing

1. Comment upon how the rural economic environment affects the marketing decisions for the rural market with suitable example.

2. Visit any nearby village in the vicinity of your town and spend half a day at any retail outlet. Identify the approaches of customer in buying and list them down based on the steps in the buyer behaviour process.

3. Do you agree that stripped down versions for rural markets at a lower cost or similar cost structures but smaller quantity can be effective as alternate strategies? Comment.

4. Discuss `language' as a variable in message development in view of the

multilingual, multi-ethnic nature of rural India.

5. How would the Thomson Market Index enable a marketer to take appropriate marketing decisions? Critically comment upon the utility of the tool.

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MS – 612: Retail Management

1(a) With the help of secondary data sources available for the last ten years on retail sector. You are advised to prepare and submit a write up on the emergence and development of the retail sector in India, contributing to the Indian economy.

(b) What is a retail format? List out the various types of retail formats based on form of ownership and store strategy mix.

2(a) What are the various situational variables that influence the retail shopping behavior? Discuss their influence on working women.

(b) Explain the significance of marketing research in retailing. What consumer research strategies are generally used by market researchers specific to a lifestyle departmental store? Elaborate the nature of consumer research strategy that will need to be used in this situation.

3(a) Explain the term merchandising with a suitable illustration. Elaborate the various steps to be considered while planning merchandize for a men’s readymade retail outlet.

(b) Explain the importance of pricing in retail. Discuss the pricing objectives that a retailer or any retail business should consider while pricing their merchandize.

4(a) Elaborate why sourcing as a key functions of retailing. What are the various steps involved in the sourcing process? Illustrate with an example.

(b) Discuss the key aspects of loyalty programmes. What loyalty programs can be introduced in the retail outlets for increasing traffic? Discuss.

 

MMPO-001: OPERATIONS RESEARCH

1. What is Operations Research?

2. What do you mean by Goal Programming? Describe programming.

3. Describe the unique features of goal programming.

4. Determine which course of action Player B will not the best strategies for both players and the value of the game.

5. What is queueing system? Discuss the characteristics of a queueing model

 

MMPO-002: PROJECT MANAGEMENT

1. What is project management? What are the characteristics of a project? Discuss.

2. What is a project charter? What are the inputs required to prepare a project charter? Discuss.

3. Discuss the role of management information systems (MIS) in the implementation and control of projects.

4. What do you mean by project risk management? Discuss the project risk management process in detail.

5. What is Agility in Project Management? Why is Agile Project Management becoming more popular? Discuss with suitable examples.

 

MMPO-005: Logistics and Supply Chain Management

1. “Physical distribution management (PDM) is a critical area of overall supply chain management”. Comment on the statement. Also, explain the various components of physical distribution management.

2. “Technology advancements in electronic data interchange (EDI), the Internet, and the World Wide Web (WWW) have led to the rise of SC design and management as prominent operational paradigms”. Explain, in view of the statement, the impact of information technology on supply chain management (SCM).

3. “Benchmarking provides the basis for meeting and exceeding stakeholder expectations”. Explain the importance of benchmarking and what are the challenges faced while implementing the benchmarking.

4. “The healthcare industry is revolutionized by the use of the power of computing and the Internet”. Comment on the statement.

5. Comment on the statement: - “Reverse logistics is a part of the closed-loop supply chain”.

 

MMPO-006: Materials Management

1. “Inventory hides problems and inefficiencies.” Explain this preposition and highlight need for pull systems.

2. What do you understand by spare parts management? What are the challenges faced by production units while managing the spare parts?

3. Explain the concept of materials management. Also, explain why control is needed in materials management?

4. “To develop long term relations and to mutually benefit from them, amicable negotiations in a transaction are preferred.” Comment on the statement.

5. “Understanding the types of production systems and layouts are necessary to minimize work in process (WIP)s, and their waiting and processing times. “ Explain, in view of statement, the various types of production systems and layouts.

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MMPM-001: Consumer Behaviour

1. About 20 years ago, the ready-made clothes market in India was limited to a few companies offering men's shirts and trousers in a few instances. But today a large of national and international brands have made available a huge range of ready-made apparel for all age segments and socio-economic class segment. Can you identify some key variables of individual determinants and external environment responsible for this change?

2. Compare and contrast the real versus the ideal self. List three products for which a person is likely to use each type of self as a reference point when he or she considers a purchase.

3. It is often said that culture is such a pervasive and all-encompassing influence that we realize its impact when we are out of it for some period of time. Do you agree. Justify your answer on the basis of your own travel to other societies on the basis of discussion with friend who have stayed abroad for some time.

4. How does the problem recognition stage vary between a low involvement and a high involvement purchase? How can the marketers benefit from these variations?

5. Write short notes on following

a. Theories of Learning

b. Family life cycle concept

c. Routes of Non-Store Buying.

 

MMPM-002: Sales Management

1. (a) Trace the evolution of sales management functional. Explain the role of sales function in marketing and the key decision areas which guide in the formulation of sales strategy.

(b) Explain the reasons for the growing importance of personal selling in the Indian context. Elaborate the situations conducive for personal selling.

2. (a) How and why communication skills are vital in sales situations that help in better understanding in sales transactions. Discuss with an example.

(b) Distinguish merchandising and sales displays. Comment on the various types of sales displays that you are familiar with.

3. (a) Discuss the major sources of recruitment that you would consider for the selection of fresh management graduates for an FMCG company. Give reasons for the choice.

(b) What is direct and indirect compensation with reference to salesman? Discuss with an example.

4. (a) What are the objectives of sales territories? Discuss the criteria in establishing sales territories.

(b) Explain sales management audit as a strategic dimension of sales control.

 

MMPM-003: Product and Brand Management

1. (a) What is a product? Explain the bases of classifying product by marketers.

(b) Explain the term product life cycle. Discuss the various stages of product life cycle with an example.

2. (a) What is a new product? Discuss the sources of new product ideas and the various methods of generating new product ideas that are available for firms to consider.

(b) Explain the steps in the new product development process.

3. (a) Elaborate on the importance and benefits of branding. As a marketer what branding decisions that you would consider and why?

(b) What are brand building blocks? When and why marketers should focus on these building blocks? Explain with suitable example.

4. (a) Comment on the key principles that you would consider in building a good branding strategy for a newly launched e-bike and justify the principles so considered.

(b) Explain the need and importance of brands expanding to international market. Discuss the benefits and limitations of international presence.

 

MMPM-004: International Marketing

1. Distinguish between international and domestic marketing with suitable examples.

2. What role has technology played in international marketing? Discuss with the help of examples.

3. What are the dominant elements of an integrated marketing plan? Do you think that standard promotional tools such as coupons, premiums, etc. will be equally effective in international markets? Discuss.

4. What factors make controlling international operations more complex than controlling domestic marketing activities? Explain with the help of a specific example.

5. Write short notes on following

a) Environmental concerns in international marketing

b) Cultural influence on business negotiations

c) WTO

 

MMPM-005: Marketing of Services

1. Explain in detail the characteristics that are specific to services.

2. What are the various types of online marketing? Which do you think would be the most effective online marketing strategies for a gym or health club?

3. Briefly describe the gaps model and explain the significance of the five gaps that the model identifies.

4. Write short notes on the following:

a) Physical evidence as an element of Marketing Mix.

b) Significance of Internal Marketing.

5. Write short notes on the following

a) Self-service technologies (SSTs)

b) Three-Stage Model of Service Consumption

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MMPH-001: Organisational Theory and Design

1. What is an organisation? Briefly discuss the meaning and characteristics of an organisation and describe organisation as a system.

2. Describe the concept and models of organisational effectiveness. Briefly discuss the ways to evaluate the effectivenenss in organisations and how to make them effective with examples.

3. What are the factors which influence in changing organizational design? Discuss. Briefly discuss the challenges faced while designing organizations with examples.

4. Briefly describe and discuss emerging trends in work organizations.

5. Explain how culture plays an important role while designing organizations. Give examples.

 

MMPH-002: Human Resource Development

1. Explain the Value anchored HRD process. How does the culture system of an organization influence the HRD system?

2. Explain how recent society has been going through a career transition in a career development process.

3. Differentiate between coaching and mentoring? Briefly explain the coaching process.

4. How do organizational mission, and vision helps in formulating an organizational development plan?

5. Explain the effectiveness of a balanced scorecard and Business Process Re-Engineering as a method to increase organizational performance.

 

MMPH-004: Industrial and Employment Relations

1. Briefly explain the concept and evolution of Industrial relations in India in the light of the Gandhian Approach.

2. Briefly explain the Lay-off, Retrenchment and Closure (Chapter V-A) rules contained in Industrial Dispute Act 1947.

3. How does leadership affect trade unionism? Explain the role of Insider and outsider trade leaders.

4. Briefly explain the feature of Collective bargaining. How this method is different in the public sector?

5. What are the various classifications of misconduct? What hierarchy needs to be followed while imposing a punishment?

 

MMPH-005: Organisational Development and Change

1. Discuss the importance of Managing change in organisations. Describe any three methods to bring change in organisations and their relevance. Discuss with examples.

2. Explain the stages of organisation development (OD) and discuss it’s importance. Briefly discuss the factors contributing for the success of Organisation Development.

3. What are the reasons for the formation of mergers and acquisitions. Discuss. Identify and explain the alternatives to mergers and acquisitions.

4. Discuss the reasons for the resistance to change in organisations? Explain the sources of Resistance. Briefly discuss how to manage resistance with examples.

5. Briefly discuss different types of interventions to be used in bringing change in organisations. Describe any three interventions and explain their merits and demerits with examples.

 

MMPH-006: Organisational Dynamics

1. What do you understand by organizational Dynamics? Identify and explain the factors affecting organizational Dynamics. Discuss as to how organizational learning process helps in maintaining organizational Dynamics.

2. Discuss Political Behaviour in organisations, citing examples.

3. Explain the stages of organizational socialization and it’s importance. Discuss the dynamics involved in the role with reference to context of Industry 4.0 in the present day context. Give examples.

4. What is Leadership? Discuss it’s importance. Describe and discuss leaders and power dynamics in organisations, citing examples.

5. Describe and discuss the Tenets of strategic alliances and the growing importance of strategic alliances, with examples.

 

MMPH-007: COMPENSATION AND REWARDS MANAGEMENT

1. How behavioural objectives can be achieved while designing compensation policies? What practical problems are encountered while implementing compensation policy at a macro level?

2. How rules regarding minimum wages, their protection and equal distribution are set by ILO? How the Payment of Minimum Wages Act 1936 is different?

3. Describe in brief the various components of paypackets. How pay-packet trend is getting changed in the recent scenario?

4. What are the cost and benefits of a Voluntary retirement scheme for employers and employees? Describe in detail.

5. How competency is an effective base for compensation fixation? Describe its concept and various tools.

 

MMPH-009: International Human Resource Management

1. Briefly discuss cultural differences and cultural sensitivity with examples. How does convergence and divergence of culture play an important role from international perspective?

2. Explain different approaches and methods be used for the purpose of staffing on international assignments. Who is an expatriate and what can recruiters do to minimize the failures of an expatriate. Give examples.

3. What factors to be taken into consideration for the performance management of International employees? Discuss.

4. Discuss the importance of career planning and explain it’s process. What are the merits and demerits of having a career planning and the requirement of internal career management with examples,

5. Discuss developing organizational capability and how it can be evidenced? What are the competencies required for an International HR Manager and the strategies to manage the emerging trends?

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MMPF-001: Working Capital Management

1. What are the major changes made by Reserve Bank of India (RBI), in the Bi-monthly Monetary Policy statement, of 30th September 2022?

2. Explain the Inventory Models that are used to address the issue of uncertainty in demand while deciding optimum level of inventory.

3. “Trade Credit is regarded as a spontaneous source of Short Term Finance”, discuss and comment.

4. Study the case given in unit 15 on ‘Cash Management in Paytm’ and answer the Question given at the end of this case.

 

MMPF-002: Capital Investment and Financing Decisions

1. What do you understand by capital structure? Explain the various theories of capital structure and discuss the similarities and dissimilarities between Net Income Theory and Modigilian – Miller (MM) Theory.

2. How is cash flow for capital budgeting estimated? Describe and distinguish the Net Present Value (NPV) method and Internal Rate of Return (IRR) methods of Capital Budgeting.

3. What do you understand by Business and Financial risks? Explain the process of determining Asset Betas.

4. Explain the various non-traditional sources of long-term financing and bring out their relative advantages and disadvantages.

5. Who are the stakeholders of a company? The different types of stakeholders demand what types of information.

 

MMPF-003: Management Control Systems

1. Define the concept of strategy and explain the application of SWOT analysis in formulation of strategies.

2. Explain the concept of Management Information System (MIS) and discuss the important considerations in designing MIS.

3. What is a Responsibility Centre? Why are they established? Explain each type of responsibility centre.

4. What do you understand by Reward and Compensation? How does the organization wise incentive plans differ from individual incentive plans.

5. What is a Service Organization? How does a service organization differ from manufacturing organization? Discuss the affect of these differences on the design of management control system of service organization.

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MMPF-006: Management of Financial Services

1. Study any Stock Exchange of your choice and explain its organizational structure. Also discuss the recent developments that have taken place in that organization.

2. Explain the meaning and scope of ‘Corporate Advisory Services’. Discuss the different types of Corporate Advisory Services that are provided.

3. Discuss the guidelines issued by the Securities and Exchange Board of India in 2000 for regulating the Venture Capital Funds and Venture Capital Companies in India.

4. What do you mean by Risk Management? Discuss the different types of risks faced by the financial services company and also the need for managing these risks.

5. Discuss the various products that are being offered by a Mutual Fund of your choice to the investors. Also analyze the schemes offered by the company and comment on the suitability of these schemes, to which section of Investors?

 

MMPB-001: Bank Financial Management

1. Describe the role of Financial System in mobilizing the capital flows in a country. You may use the examples of Indian financial system while writing your answer.

2. What is ‘Capital Adequacy Ratio’? Discuss the importance of Capital Adequacy Ratio to a Banking Company.

3. Write a note on the Investments pattern of a Bank of your choice.

4. Discuss the recent developments in relation to mergers of Banks with regard to Public Sector Banks

5. Analyse the significant Accounting Policies of a Bank of your choice, which will be available in the Annual Report of the Bank.

 

MMPB-004: Risk Management in Banks

1. Briefly discuss the different types of risks that are applicable to a Bank. Why managing risk is utmost important for a Bank.

2. Visit a Bank branch of your choice and discuss with the Manger how the Bank manages its credit Risk.

3. Discuss the role and importance of Asset-Liability Management in a Bank.

4. Describe the Operational Risk Management process of a Bank of your choice.

5. Discuss the concept of Internal Capital Adequacy Assessment Process (ICAAP).

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MMPB-006: Corporate Governance in Banking and Financial Sector

1. Discuss the following theories of Corporate Governance:

(i) Agency Theory

(ii) Stewardship Theory

2. List down the important recommendations of various committees to improve the standards of governance.

3. Analyse the government initiatives of ensuring fairness and transparency in the mutual funds industry.

4. Explain how financial inclusion can facilitate the sustainable development goals.

5. Explain the concept of Business Ethics and its relevance in Corporate Governance.

 

MMPC-001: Management Functions and Organisational Processes

1. Briefly describe the functions of management and discuss their importance in the functioning of the organisations.

2. Discuss the necessity of having Planning and how it helps organisations. Describe various types of planning and their merits.

3. Discuss and describe the importance of Directing as a function of management. Illustrate with examples.

4. What are the characteristics of an organizational culture? Briefly discuss how to build sustainable organizational culture including ethical culture with examples.

5. Briefly describe and discuss modern theories of leadership and the difference between successful vs. effective leader.

 

MMPC-002: Human Resources Management

1. How did the concept of human resource management emerge? By explaining the functions of HRM describe the various perspectives of human resource management briefly.

2. How do job analysis and job design address the problems of the HR planning process? Is Outsourcing an effective method of recruitment and selection? Briefly explain your views.

3. Explain the importance of job analysis, job design, socialization and mobility in Human resource planning citing relevant examples

4. Why training, mentoring, compensation and reward management of an organization ensures effective human resource development? Explain with the help of recent trends in the corporate world.

5. What is career development? Explain the process of career development citing examples.

 

MMPC-003: Business Environment

1. Define inflation. What are the different methods of measuring inflation and what are the effects of inflation.

2. What do you understand by business ethics? Discuss the importance of business ethics and the ethical issues involved in business.

3. Discuss the structure of capital market in detail.

4. Describe the key players in the agricultural sector and discuss the role and importance of agricultural marketing.

5. What are the main components of Balance of Payments (BoP)? Discuss the factors affecting the BoP.

6. Write notes on the following:

a) Measures to reduce barriers to foreign trade.

b) Impact of technological environment on international business.

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MMPC-004: Accounting for Managers

1. Explain the following accounting concepts

(a) Business Entity concept

(b) Money measurement concept

(c) Continuity concept

(d) Accrual concept

2. Explain the following

(a) Marginal Costing

(b) Activity Based Costing

3. What is CVP analysis? Does it differ from break even analysis? How is break-even point calculated?

4. Explain in detail the various contents of an Annual Report.

5. From the following calculate cash from operations:

Profit and Loss Account for the year ended 31st March, 2022

Particulars

Rs. ‘000

Particulars

Rs. ‘000

To Salaries

5,000

By Gross profit

25,000

To Rent

1,000

By Profit on sale of land

5,000

To Depreciation

2,000

By Income-tax refund

3,000

To Loss on sale of plant

1,000

To Goodwill written off

4,000

To Proposed dividend

5,000

To Provision for tax

5,000

To Net profit

10,000

33,000

33,000

 

MMPC-005: Quantitative Analysis for Managerial Applications

1. The income of a group of 10,000 persons was found to be normally distributed with mean Rs.750 per month and a standard deviation of Rs. 50, show that of this group about 95% has income exceeding Rs. 668 and only 5% had income exceeding Rs. 832. (area between 750 and 668 = 0.4495, area between 750 and 832 = 0.4495).

2. Why is forecasting so important in business? Explain the application of forecasting for long term decisions.

3. What do you understand by Primary Data? What are the various methods of collecting primary data? Also, mention what points to be kept in mind while designing the questionnaire?

4. The means of two large samples of sizes 1000 and 2000 are 67.5 and 68.0 respectively. Test the quality of the means of the two populations each with standard deviation of 2.5. (z table value at α0.05= -1.96).

5. Write short notes on any two of the following:-

(a) Mathematical Properties of Arithmetic Mean

(b) Stratified Sampling

(c) Exponential Distribution

(d) Time Series Analysis

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MMPC-006: Marketing Management

1. (a) Define and discuss the term “Marketing”. Elaborate its scope and significance in an enterprise.

Needs, Wants and Demands are always the starting point for marketing activities. Explain with a suitable example.

(b) Discuss the various stages involved in the consumer buying process with reference to buying a smart phone brand of your choice.

2. (a) Discuss the product line decisions that a firm should consider to pursue and consolidate its position in the face of competition.

(b) Discuss the concept of Product Life Cycle. Elaborate the various stages by taking the example of a shaving cream brand of your choice. What alternatives will you suggest for the brand during its decline stage and why? Offer your reasons.

3.(a) Discuss the various factors that affect the Pricing decisions in a firm. Explain the three cost oriented pricing approaches that a firm can use in pricing their products/services.

(b) Enterprises are sensing the need to become more integrated in their marketing communication efforts. Discuss with an example where you have been a part of the integration process or may have come across the said integration.

4. (a) What do you understand by the term Advertising? Discuss the various types of advertising and the major role that advertising plays in the promotion of a firms offering. Explain by taking one example each from a product and a service of your choice.

(b) Explain the nature and role of Personal Selling. Discuss the steps involved in the selling process by taking an example of a financial software product for a medium enterprises.

 

MMPC-007: Business communication

1. Explain the two-way process of communication. Illustrate your answer with the help of examples.

2. Discuss the benefits of effective communication at workplace.

3. List and explain various steps involved in the preparation of meetings.

4. Elaborate on the need and importance of a business correspondence at workplace.

5. Discuss the Hofstede’s cultural dimension model with respect to cross cultural communication.

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MMPC-008: Information Systems for Managers

1. “Information Technology (IT) has become a strategic necessity.” What do you understand by the term information technology? Also, explain the various types of information systems.

2. “Cloud architecture has emerged as technology components that are combined to build a cloud.” Comment on the statement.

3. Define the terms Management Information System(MIS), Decision Support System(DSS), and Executive Information System(EIS). State the difference between them.

4. “Java has become a popular and useful programming language.” Explain, in view of the statement, the features of Java.

5. “Artificial Intelligence (AI) has roots from the time when the computer became a commercial reality.” Explain, in view of the statement, the history of artificial intelligence

 

MMPC-009: Management of Machines and Materials

1. “As distinct from intermittent flow processes, all outputs are treated alike in the continuous form of processing and the workflow is thus relatively continuous.” Comment on the statement. Also, explain the characteristics of continuous processes.

2. “Time Management of the project is the first case that is usually done by using Critical Path Method (CPM) and in the second case using Programme Evaluation and Review Techniques (PERT).” Explain, in view of the statement, the critical path method in brief.

3. “Work Design is a systematic investigation of contemplated and present work to formulate through the ideal system concept, the easiest and most effective technique for achieving necessary goals.” Comment on the statement.

4. Waste ‘Management’ is complementary to ‘Resource Management’. Critically comment.

5. What do you understand by the term inventory? Explain the functions of inventory.

 

MMPC-010: Managerial Economics

1. What is Opportunity Cost? Explain with the help of an example why assumption of constant opportunity costs is very unrealistic.

2. Explain law of demand with the help of a demand schedule and demand curve. Does law of demand exist in the real world, explain with the help of an example.

3. How are Isoquants different from Isocost? Illustrate using graphs.

4. Monopoly has been stated as undesirable? Take any real life example of Monopoly in India and state its advantages and disadvantages.

5. Write short notes on the following:-

(a) Value Maximization

(b)Direct Costs and Indirect Costs

(c) Bundling

 

MMPC-011: Social Processes and Behavioural Issues

1. What is organizational Behaviour? Discuss the society- environment- organisation interface impact on the behavior of individuals, citing examples.

2. Briefly discuss different models to understand human behavior and explain their relevance in organisations. What are the determinants of personality and explain how personality traits impacts the orgnaisational behaviour, citing examples.

3. What is stress and explain it’s impact on organisations. Explain different types of stress and it’s effects. How can stress be minimized, explain with relevant examples.

4. Discuss the concept and evolution of organizational citizenship behaviour (OCB). Describe the antecedents of OCB and explain how organisation benefits with OCB, citing examples.

5. (a) Briefly explain the dimensions of optimism and discuss how having optimism in work place helps organisaitons.

(b) Briefly discuss the concept of spiritual intelligence in organisations and how spiritual intelligence has effect on managerial leadership. Explain with examples.

 

MMPC-012: Strategic Management

1. What is the process of strategic management? Explain.

2. Describe the process for analyzing the external environment.

3. Explain the Resource Based View Model in light of the resources being the key to support the organizational performances.

4. Describe the various factors involved in formulating the competitive strategy.

5. Discuss different types of strategic controls with respect to the strategy of an organization.

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MMPC-013: Business Law

1. Discuss the modes of dissolution of a partnership and explain the grounds on which a court can order dissolution of a firm.

2. What is the objective of the Foreign Exchange Management Act? Discuss the mechanism for acquiring property in India by a non-resident and outside India by a resident.

3. Explain the necessity for the Insolvency and Bankruptcy Code 2016 (IBC-2016) and briefly discuss the four pillars of Institutional Infrastructure under IBC-2016.

4. Discuss the role of ‘Privacy’ in the context of Digital World. Discuss the personal Data Protection Bill, 2019.

5. Explain the applicability of Consumer Protection (E-Commerce) Rules, 2020 and discuss the duties and liabilities of e-commerce entities under these rules.

 

MMPC-014: Financial Management

1. Discuss the concepts of ‘Profit maximisation’ and ‘Wealth maximisation’ and analyse which concept is superior to be an objective of a Firm.

2. Meet the Finance Manager of a company/firm of your choice and discuss with him the different sources of Working capital available to the firm. Also discuss which source is better for his firm and why? Write a note on your meeting.

3. Explain the relevance Theories of Dividend and comment which theory is more suited to the Indian Business Environment.

4. Good garden Company has currently an ordinary share capital of Rs 25 lakh, consisting of 25,000 shares of Rs 100 each. The management is planning to raise another Rs 20 lakhs to finance a major programme of expansion through one of four possible financing plans. The options are as under :

(a) Entirely through ordinary shares.

(b) Rs. 10 lakh through ordinary shares, and Rs. 10 lakh through long-term borrowings at 15% interest per annum.

(c) Rs. 5 lakh through ordinary shares, and Rs. 15 lakh through long-term borrowings at 16% interest per annum.

(d) Rs. 10 lakh through ordinary shares, and Rs. 10 lakhs through preference shares with 14% dividend.

The company’s expected EBIT will be Rs. 8 lakh. Assuming a corporate tax rate of 50%, determine the EPS in each alternative, and comment on the implications of financial leverage

5. Arun Engineering Co. is considering two investments. Each requires an initial investment of Rs 1,80,000. The cost of capital is 8%. The total cash inflow after tax and depreciation for each project is as follows:

Year Project A (Rs.) Project B (Rs.)

1 30,000 60,000

2 50,000 1,00,000

3 60,000 65,000

4 65,000 45,000

5 40,000 --

6 30,000 --

7 16,000 --

Calculate the Payback Period, Profitability Index and Net Present Value of both the projects.

 

MMPC-015: Research Methodology for Management Decisions

1. What is research? Discuss the various types of research with suitable examples.

2. What are the functions and goals of research design? Discuss different types of research designs.

3. Write a short note on the following:

a. Methods of data collection

b. The Likert’s scale

c. Non-Probability Sampling Methods

d. Ethics in research

4. Describe, in brief, the importance of editing, coding, classification, tabulation and presentation of data in the context of the research study.

5. What is regression analysis? In what ways can multiple regression be used to forecast some industry’s sales? Discuss the steps involved in conducting regression analysis.

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MMPC-016: International Business Management

1. Discuss the evolution of globalization and the effects of globalisation.

2. What are the problems that companies face when they misjudge the cultural leanings of a country? Explain with relevant examples.

3. What are the pros and cons of various entry modes? Critically comment upon them from the current perspective.

4. Discuss the key drivers of international marketing.

5. Discuss the major challenges associated with appraisal of expatriate managerial performance. What should be the main objectives of a multinational firm with regard to its compensation policies?

6. Write notes on the following:

a) Heckscher-Ohlin Theory.

b) Foreign Investment.

 

MMPC-017: Advanced Strategic Management

1. Briefly discuss the nature of stability strategy.

2. Discuss the benefits of strategic alliances.

3. Discuss the methods used by governments to protect their domestic business environment.

4. Explain in detail the use of IT in strategy implementation.

5. Discuss in detail the sources and types of knowledge.

6. Write short notes on the following:

a) Benefits of corporate planning

b) Scope of corporate policy

c) Innovation

d) Competitive advantage and R & D

 

MMPC-020: Business Ethics and CSR

1. Explain the relevance of Business Ethics Education in Management Curriculum.

2. Briefly explain how ethical dilemmas can be overcome.

3. What are the different approaches of business strategy for CSR? Discuss the competitive

advantage approach in detail.

4. What are the various models of social responsibility operating in India?

5. Explain the concept and rationale of CSR Reporting.

 

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