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INTERNAL ASSIGNMENT APPLICABLE FOR APRIL 2023
EXAMINATION
International HR Practices
1.
Acme engineering is Mumbai, India-based heavy engineering company specializing
in transformer manufacturing and setup projects. It is now planning to set up a
project management office in Warsaw, Poland. For this, there will be a team of
15 project experts moving from India and 2 from France to Poland, including a
senior manager coming from France.
a.
What is the pre-departure and post-arrival training you will plan for the team?
b.
What are the top 3 challenges you as HR Manager foresee after the movement is
completed to Poland?
2. MM
Mkt. is a leading FMCG company from Chennai, has expanded internationally late.
The Board of Directors is contemplating a Pan Organization Performance
Management Policy. International offices of the company would be affected due
to this decision. Before finalization, the Board wants to identify the possible
issues and challenges to international performance management. You are hired as
an expert to help the company to identify these issues and challenges. Point out
those elaborately. (10 Marks)
3.
Super solutions is an organic dye manufacturing company, headquartered in
Faridabad, India. Their environment and skin-friendly dyes are in high demand
with Indian and global fashion houses, especially in Mumbai and US. They are a
small firm of 100 employees. They have got into a 20 years contract to fulfill
the requirements of a new fashion house in Milan (Italy). As per the terms of
the contract, they need to have 2 researchers, 3 quality experts, 2 logistics
managers, and 1 customer relationship manager based exclusively at customer HQ
in Milan. Super solutions have decided to go for local candidates, as it will
be cost effective and also in line with govt guidelines to promote local
talent. You are associated as an HR consultant.
a.
Before you start the recruitment planning process, what all the information do
you need to acquire? (5 Marks)
b. How
will you decide on the recruitment strategy and choice of hiring a talented
individual from the international labor market? Please detail the step-wise
plan to fulfill these needs.
Employee Development &
Talent Management
1. The
Starbucks Corporation utilizes its human resource practices and policies as a
strategy to gain competitive advantage and drive the overall success of the
company and its gobalization efforts. As a Chief People Officer, you want to
develop a robust talent management practice for your company. What steps will
you follow for an effective Talent management system in the company? (10 Marks)
2.
Star Fertilizer Ltd. employs 6,500 workers. A survey conducted by its human
resource department shows that there is low morale among the workers apart from
a lot of frustration and dissatisfaction. The situation is being exploited by
trade union leaders. Hence, the management of the company wants to take steps
for boosting up the morale of the employees. Suggest the strategies that the
company can adopt to motivate its employees. (10 Marks)
3. In
April 2018, Maruti’s stock price dropped 2% overnight when their COO, Ajay
Mishra announced his departure from the company. The issue? Ajay was the
apparent heir for CEO Sunil Sharma and his announcement signaled an unraveling
of the automobile giant’s succession plans. Maruti’s solution was to ask Sharma
to extend his contract, which he did for the third time. Today, more than two
years later, Sharma is still at the helm with a departure date set for 2022.
a.
What if Maruti had a different narrative. Instead of offering more time with
Sharma, what if they clearly defined his secrets to success and then showed how
they had top talent identified in each of the areas in which he appeared
irreplaceable? (5 Marks)
b.
Explain how development of talent as a strategy leads to leadership
development.
Customer Relationship
Management
1. You
plan to install CRM software in your company and that will be providing support
to your call center and sales force. However, the management is worried about
the ROI. What are the KPIs that you intend to measure for the call center. (10
Marks)
2.
Your company manufactures glass bottles. This month you are coming up with a
pathbreaking product, which you believe will attract GEN Z customers. You want
to considerably focus on this segment for the next 5 years. How will you manage
your relationship with your existing customers and persuade them to buy the new
product?
3. You
have completed your CRM course. The company where you are working has asked you
to be the contact point for the CRM project implementation.
a. How
can you measure the success criteria for CRM project implementation? (5 Marks)
b. How
can you evaluate the CRM project requirements of your organization, the infrastructure
available, and the capabilities of your organization?
Treasury Management in Banking
1.
Traditionally, only Central Banks or larger Banks had the strength of providing
Treasury products & services. Now even smaller banks & large Corporates
are into it in a strong way. Enumerate and describe at least 5 purposes for
which a Banks/Corporate Treasury exists
2. The
organization structure of a Bank’s/Corporate Treasury unit involves designing
of its operations across Front office, Mid-office, and Back office. Describe
each of these three Businesses in terms of its nature, purpose / objectives,
and the skills / qualifications of the people employed in these three important
Businesses of the Banks/Corporate.
3. “A
prudent liquidity management ensures bank’s solvency and overall stability in
an economy”
a.
Discuss the impact on liquidity and inflation when CRR increases and reduces respectively.
b.
Highlight the differences between Cash Reserve Ratio and Statutory Liquidity
Ratio.
New Product Development and
Managing Innovation
1. You
work in the strategy department of an educational technology company. You are entrusted
with the development of a new product that is designed to cater to educating old
adults (typically above 40 years) on multiple aspects like coding, music, arts
etc. Describe your approach across the different steps in generic product
design and development process. (10 Marks)
2. A
key element in introducing new products is working out a ‘new product strategy’
for the product before idea generation. This helps companies identify strategic
business requirements that should be satisfied by new products. In the context
of launching a new product for older adults (from Q1), explain 2 models used
for strategic planning. (10 Marks)
3. a.
What is the need for competitor analysis? Explain Porter’s 5 forces model with
an example.
(5
Marks)
3. b.
What are Intellectual Property Rights? Explain the different types with an
example for each
World Class Operations
1.
What do you understand by the concept of Reliability? Explain with suitable
example from manufacturing industry? (10 Marks)
2.
What is QFD? Explain with suitable example. (10 Marks)
3. a.
BPR is one of the tools of world class manufacturing. Assume yourself as the
Head of operations of a manufacturing plant, identify the areas where you can
apply BPR. (5 Marks)
3. b.
In context of implementing BPR in manufacturing plant, identify the challenges
that you may face (5 Marks)
Enterprise Resource Planning
Question:
Read the case study – ‘Bharat Petroleum Corporation Limited (BPCL)’ and answer
the following questions.
https://adhocfilesngasce.s3.ap-south-1.amazonaws.com/academics/1660805631oeUx3.pdf
1.
Explain what activities were carried out by BPCL as part of the Business
Blueprinting phase of the project. Was this a plain-vanilla implementation?
Justify your answer giving suitable justifications. (10 Marks)
2.
Explain the role of change management in this project. Based on your
understanding, comment on whether the change management activities carried out
were satisfactory or not. Justify your answer giving suitable justifications.
(10 Marks)
3.
Explain the functionality of the following two modules of SAP.
a.
Manufacturing and Production Planning Module (PP) (5 Marks)
b.
Finance and Costing (FICO) Module (5 Marks)
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