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INTERNAL ASSIGNMENT APPLICABLE FOR JUNE 2023
EXAMINATION
Marketing Management
Q.1
Tata Motors is all set to launch its electric car Tata CURVV. It has decided a
price range of approx. ₹15.00 – ₹ 20.00 Lakh with an automatic transmission.
Based on the above information, as a marketing consultant, suggest a suitable
segmentation plan for the newly launched brand (suggest a suitable type of
segmentation with appropriate justification). Based on the type of
segmentation, suggest an appropriate Positioning strategy with justification.
Q.2
Your friend is planning to purchase a laptop for routine usage & is seeking
your guidance for the same. Practically guide him through the steps of consumer
buyer decision making process.
Q.3
Read the case & answer the questions based on the case:
Aahar
fast food is a very popular evening/late night joint targeting young students,
young couple, and even family. It serves delicious food & customers have
always appreciated their service too. It has its presence in the market since
last 10 years in Mumbai & are planning a Pan-India launch. As a consultant
help them with the following:
a)
Recommend an advertising strategy for the launch focusing on appropriate
message decisions & specific media vehicles (combination of media vehicles
is expected including social media).
b)
Suggest at least two sales promotional tools at consumer-level for the new
launch with appropriate justification.
Information System for Managers
Q.1)
COMPT_PREP is an Educational Institute which helps the aspirants to prepare for
Engineering and Medical Exams. They have around 20 branches across the country.
The aspirant’s base is exploding on a Year-on-Year basis. Suggest a Cloud
Solution strategy to help manage the entire operations of COMPT_PREP. Also,
detail out the features & benefits of this Cloud Solution Strategy.
Q.2)
You are the owner of a start-up Manufacturing company in Pune and have a total
of around 100 employees. To streamline the operations of various departments of
your organization, which particular System you will use to automate the various
inter-processes of your organization. State the benefits of its implementation
and the challenges faced while implementing it.
Q.3)
You are a Personal Blogger and you are much keen on penning down your thoughts in
the form of blogs. The Blogging Platform used by you can be any depending on
your choice.
A)
What could be the possible vulnerabilities and threats related to Blogging
Platforms? Explain any 5 vulnerabilities/threats in detail.
B)
Suggest and describe at least any 2 protective measures to overcome these vulnerabilities/
threats related to Blogging Platforms.
Management Theory and Practice
Q1.
Ravi Kishan Mills, accompany dealing with making ethanol from sugarcane residue
has traditionally been a centralized company from generations run by the
founders. Now as the 4th Generation steps in to take over the reins, they feel
its high time, they go decentralized as the firm has grown leaps and bounds and
become a mid-sized company today from the small scale it started with. They
have hired you as a consultant for the same. Can you guide them about the same
by making them aware of the pros and cons of both and helping them take a
decision?
Q2.
Shemaroo entertainment earlier only had a base in Mumbai, India. It has now expanded
its wings to other parts of the world too and want to also get into other
avenues of filmmaking. They have hired you as a consultant to help them design
their organizational structure as earlier they used to follow the traditional
line structure. They would want to use the 6-box model in order to determine
what structure will suit them the best. Can you guide them on the same?
Q3.
Thakur Publishing house, an age-old Printing press feels that over the years
their employees have lost their motivation and their performance standards is
dipping.
a.
They have hired you as a consultant. Can you guide them about how can they use Mc
Cleland’s Theory of Needs to motivate their employees?
b.
Also, can you use ERG Theory, to help guide them to motivate their employees?
Business Economics
1.
Demand forecasting is not a speculative exercise into the unknown. It is
essentially a reasonable judgement of future probabilities of the market events
based on scientific background. Explain the statement by elaborating any 3
methods each from qualitative and quantitative methods of demand forecasting.
2. Law
of Demand drives the economy and helps business decisions that meet consumer needs.
Demand is the consumers' desire and willingness to pay for a product or service
at a given price and time. Enumerate any five factors each from individual and
market demand.
3. a.
“The Law of Diminishing Marginal Utility plays an important role in the
economy. It directly relates to the consumption and production of goods.” In
context with the given statement enumerate Law of Diminishing Marginal Utility
with its assumptions.
b.
Calculate Marginal Utility and Average Utility from the information given in
the below table:
Quantity
Consumed Total Utility
1 20
2 35
3 47
4 55
5 60
Organisational Behaviour
Q1.
Leadership is widely regarded as a critical attribute that is becoming
increasingly scarce in organizations. It is a process in which an individual
seeks the support of others to achieve common goals. Leaders are visionary
individuals who act as catalysts in motivating and influencing others. Given
these statements, it is essential to examine the importance of leadership in
any organization. Conclude by answering that how the organisation would fare if
leadership is not right?
Q2.
Harvey and Weems are Team leaders of team A and B respectively. Harvey is very
open to feedback and does not let his perception rule his decision. He takes
action based on facts and figures whereas Weems get carried away with his
perception. Team A is very happy and motivated team which is clearly visible by
their performance and just the reverse goes for team B. Weems takes aid from a
self-help book where he reads about the managerial implications of perception.
When he does a self-analysis he understood that all this while he was working
totally under the influence of his perception. Weems decides to take a plunge and
modify his behaviour. Discuss any three managerial implications of perception
and conclude by stating that what could have made Weems change his way of
behaving?
Q3.
John and Jacob are co-workers. They both are working in the same project but
their work values are very different from each other. John belongs to GenX (The
X Generation) and relies a lot on the team-work as well as its
(team’s)progression and upliftment, whereas Jacob is from GenY (The Y
Generation) or the Millennial and for him self-reliance is more important.
Though they share a great personal rapport but they always are found having disagreement
at work.
a)
Explain the reason for their disagreement? It is natural to have such
disagreement, give concluding remarks for Jacob’s behaviour in terms of the
generational values.
b)
Introduce the value system of your generation. Discuss the rest of the
generations and their values?
Financial Accounting & Analysis
Q1.
Analyse the following transactions for Surprise Ltd. using the concept of
Accounting Equation comprising of Assets, Liabilities and Equity.
1.
Commenced business with cash of ₹ 5,00,000.
2.
Purchased equipment for cash ₹ 2,00,000.
3.
Purchased furniture worth ₹50,000 on credit from IndiMart.
4.
Purchased raw materials for ₹25,000 against cash from XYZ Suppliers.
5.
Deposited cash of ₹ 1,25,000 in the current account.
6.
Sold goods for ₹75,000 and received a cheque against the same.
Q2.
Prepare a vertical balance sheet from the following information:
Liabilities
Rs.
Assets
Rs.
Share
capital
Share
Premium Account
General
Reserve
Profit
and Loss account
6%
Debenture
Bank
Loan (Long Term)
Bank
Overdraft
Sundry
Creditors
Provision
for Taxation
1,50,000
5,000
60,000
17,000
50,000
35,000
20,000
60,000
10,000
Goodwill
Land
and Building
Plant
(at cost less dep.)
Furniture
(at cost less dep.)
Investment
(Trade)
Debtors
Stock
Cash
at Bank
Prepaid
expenses
Preliminary
expenses
20,000
80,000
44,000
3,000
80,000
70,000
60,000
40,000
5,000
5,000
Total
Rs.
4,07,000
Total
Rs.
4,07,000
Q3. A)
Prepare a comparative income statement for any company extracting their P&L
statement for the years 2020-21 & 2021-22. Analyse the incline and decline
in the different elements in the P&L Statement and provide detailed
insights.
Q3. B)
Prepare a trend analysis statement for any the same company extracting their
P&L statement for the years 2019-20, 2020-21 & 2021-22. Analyse the
incline and decline in the different elements in the P&L Statement and
provide detailed insights.
Strategic Management
1. You
are a business person who has access to capital and want to build a global advertising
empire. Create a strategic plan to build your business, do you think that
acquisitions could be a strategic option? Justify your answer.
2. The
Indian Super League is India’s leading soccer league but is struggling with
viewership? What could be the reasons for this lack of consumer interest? What
strategies would you recommend to the league management if you were its
strategy consultant?
3.
Inox and PVR recently merged together to create India’s largest theatre groups,
the combined entity now has 1500 theatres across the country. This is 20% of
the current market size and nearly 50% of the revenue.
a. If
you were an owner of a single screen theatre in a city where Inox PVR have
multiple screens what strategies would you adopt to compete.
b.
Analyze the state of India’s movie theatre industry and what the industry needs
to do to evolve going forward in this highly competitive technology driven
media and entertainment industry.
Business Law
1.
Free Consent is an important essential element of a valid contract. Explain
what is Free Consent and the instances under which Free Consent in an agreement
would be affected. Please provide examples for each of such instance.
2.
Please highlight two (2) instances where the courts in India have intervened to
protect environment or prevent degradation/pollution of environment. Kindly
note that the instances should be real life cases.
3.
Gaurav is a new joinee in an organization and he has certain queries with
respect to employee related laws. He has been directed to reach out to you with
the queries. Kindly advise him:
a. As
the organization deducts Provident Fund from the salary, can you please explain
applicability of the schemes under Provident Fund and how is the calculation
and apportionment of the Provident Fund done against various schemes?
b. Who
is entitled for Gratuity and how is the payout of gratuity calculated?
Essentials of HRM
1.
‘Mirage Investments Ltd’ is a wealth management company with multiple locations
in India. The top management plans to create a dynamic human resource
department for managing employee relations. You have been hired as their HR
Business Partner. Explain to the top management, what will be the objectives of
your HR department in this organisation. Give some examples in the context of
this company.
2. The
Luxe Group of premium hotel chain wants to restructure its human resource
department. As their HR advisor, explain to the top management the various
activities under each new subdivision in the Department. Elaborate them with
corporate examples.
3.
Shanghai Food Corporation is reviewing its human resource planning. It is
analyzing the various sources of the company’s human resource demand forecasting.
Keeping this context in mind, answer the following:
a.
What are the qualitative methods of HR demand forecasting that are available
with the company?
b.
Discuss the trend analysis method of quantitative technique in HR demand
forecasting.
Decision Science
Q 1:
Bad gums may mean a bad mood. Researchers discovered that 85% of people who
have suffered a bad mood had periodontal disease, an inflammation of the gums.
Only 29% of healthy people have this disease. Suppose that in a certain community
bad moods are quite rare, occurring with only 10% probability. If someone has
periodontal disease, what is the probability that he or she will have a bad
mood?
Note:
Draw the tree diagram for the above problem. Handwritten tree diagram is
prohibited.
Q 2:
Using MS-EXCEL show the Regression model, consider ‘Instagram followers’ as
dependent variable and ‘no f post per day’ as an independent variable. Write
the interpretation of EXCEL Tables. Write the conclusion on the fitting of your
model also.
no of
followers
no of
post per day
439
2
340
1
315
4
444
5
377
2
456
5
495
2
304
2
401
5
305
5
338
4
348
2
402
1
395
5
Q 3A):
1000 light bulbs with a mean life of 120 days are installed in a new factory
and their length of life is normally distributed with standard deviation of 20
days. If it is decided to replace all the bulbs together, what interval should
be allowed between replacements if not more than 10% should expire before
replacement?
Note:
You are not supposed to use EXCEL or any other software to write this answer.
Q 3B):
calculate the average age of migrants for both the categories of gender and
write your interpretation.
Age
group
Male
Female
0-4
98,34,738
91,27,975
5-9
1,09,59,506
99,58,059
10-14
1,24,25,108
1,14,51,227
15-19
1,26,83,733
1,65,18,666
20-24
1,31,97,283
3,36,58,466
25-29
1,30,45,214
3,75,22,017
30-34
1,21,34,009
3,42,86,096
35-39
1,20,60,030
3,30,54,887
40-44
1,09,00,143
2,72,61,236
45-49
97,04,026
2,34,47,716
50-54
79,40,152
1,78,42,986
55-59
61,61,754
1,51,92,910
60-64
54,01,736
1,43,47,372
65-69
36,87,082
1,01,41,196
70-74
26,62,421
70,33,728
75-79
13,41,572
34,93,001
80-85
14,61,296
42,53,695
Note:
You are not supposed to use EXCEL or any other software to write this answer
Business Communication
1. Mr.
James Steven is the Sr Manager in an established IT company. He works with a
core team of 20 and at most times communicated through written verbal
communication. He intends to sound persuasive while he communicates with his
team and he wants them to feel equal at all times. Which are the steps of
writing messages that he should keep in mind while drafting messages to be sent
to his team. Define strategies of writing persuasive messages?
2.
Define what is a Report and a Proposal. Define the sections of report writing
explain each in detail.
3. a.
As a consultant, explain four steps to develop a strong brand for Man Machin.
How can social media impact communication in business? What are the strategies
for Business Communication through Social Network?
b. You
are planning to switch your job and are in the process of applying to another
company. What is a job market? What are the points of an organization and job
opportunity will you consider while in the process of applying for the job?
Operations Management
1) As
a business owner, one of the most critical decisions you will make is choosing
a location for your business setup. What are the various decision criteria for
deciding a location for a business setup, and how do they apply to setting up
an electric vehicle charging station? Assume any size for the setup.
2)
Explain in detail the various types of plant layout concepts that are available
in operations management. Give examples of where each of these types can be
employed respectively. Briefly explain a layout applicable for a cloud kitchen
format vis-Ã -vis a dine-in restaurant, highlighting the good points and
bottlenecks, if any.
3) A
patisserie brand is planning to open a new mid-sized pastry shop near your
locality. Considering their expertise and knowledge in manufacturing and
branding their product offerings, they are confident of getting into the new
pastry shop operations. You are required to suggest the team on the following
points:
a)
What strategy would the pastry shop adopt for an Aggregate Operation Plan of
resources given a time frame of a year.
b)
Discuss the concept of Q and P systems of ordering along with its issues in
inventory control for the pastry shop
Industrial Relations &
Labour Laws
Q1.
“International Labor Organization” was designed as the first truly tripartite
labour organisation, giving equal voice to governments, workers and employers
in its executive bodies. But it has been accused of being lumbering and out of
touch, mired in bureaucracy and failing to ensure that its conventions and
guidelines are taken seriously by ratifying member states. Discuss citing areas
where ILO is falling behind.
Q2. A large
number of unions within an establishment hampers the process of collective bargaining
as it is difficult to reach a settlement with all of them. In the light of this
statement, discuss recommendations made by National Commission of Labor in
improving the effectiveness of collective bargaining.
Q3.
Moonlighting is working for a business of the same niche while being a
permanent employee of another.
a)
Discuss whether it is an ethical practice.
b)
Explore the coverage of labor laws.
Performance Management System
Q1.
You are an HR Manager at Roohi Medical Devices Ltd. The company would like to introduce
Self Appraisals for the Sales Teams. Design a Self Appraisal Form for Sales Executives
in the organization.
Q2.
“Tara Styles” is a fashion, cosmetics and beauty brand that caters to male and
female products. The company has been growing at a rapid phase and now plans to
reach pan India presence. Prepare a Balanced Scorecard for “Tara Styles”
covering one goal each in Financial, Customer, Business Process and Learning
& Growth quadrant.
Q3.
You have joined as at Team Leader at “YourWorkSpace” which is a co-working
space wherein different companies lease offices / workstations.
Using
the SMART principles, prepare 2 goals each for each of the following :
a)
Sales Manager at “YourWorkSpace”
b)
Admin Manager at the company
Manpower Planning, Recruitment
and Selection
Q1.
What are the external sources of Recruitment? Which sources do you think are
suitable for recruitment in an academic institution? Why?
Q2.
You, as a HR Professional, are analyzing the Human Resource requirement of your
organization. While doing it, what kind of challenges you can face?
Q.3 a)
As a Manager, what problems you can face while managing the performance of the employees?
Q.3 b)
You, as a team leader of a team of five members, are observing that the
performance of three members of your team is reducing day by day in last couple
of months. What techniques you will use to improve the performance of
employees?
Compensation & Benefits
1.
CONSTRUCT Pvt Ltd. is a newly set up construction company in Mumbai and the company
is in the process of determining the pay structure in the organization. Currently
the company has 50 employees in the sales department. As an HR Manager of
company, discuss which individual compensation plans you can use to motivate
these 50 sales department employees to meet the targets.
2.
WESTEROES Pvt Ltd is a decade old IT Company from Pune. You are hired as an HR Consultant
and you are expected to identify and suggest to the management appropriate approach
to job evaluation. Enlist the different approached to job evaluation and suggest
an appropriate one to the company.
3.
INFOTICS is a well-known IT Company in India since 2000. The company is
planning to revise the compensation structure. In this background answer the
following:
a.
What could be the components of direct pay structure?
b.
What could be the components of indirect pay structure?
Organisation Culture
1. In
what ways has the Schein model of organizational culture been influential in
shaping our understanding of organizational culture? How can this model be
applied in practice?
2. How
do different cultural dimensions, such as individualism-collectivism or power distance,
affect organizational culture? How can leaders use this understanding to create
a more inclusive and diverse workplace?
3. a.
In what ways can organizational culture models be used to improve
organizational performance? What are some of the challenges associated with
using these models in practice?
b. How
can leaders leverage organizational culture models to create a positive
workplace environment? Give a contextual example?
Organizational Theory,
Structure and Design
1.
‘Star Bazaar Limited’ has decided to modify their organizational systems to
beat the market competition. Help them assess the organisation according to the
7S framework in the context of this retail chain company. Give appropriate
examples in this case.
2.
Look Book, a social network platform has decided to launch it mobile
application for engaging its users. However, the IT head has no idea about the
challenges it might face. As their Business consultant, explain the different
phases of organisational life cycle, that the company may go through. Associate
these phases with the social media business.
3.
Ryan, the VP and Suman, the AVP are brainstorming on strategies for enhancing the
organisational effectiveness of their export-import business. While Ryan prefers
the traditional Goal Approach, Suman believes in a more contemporary Stakeholder’s
approach. Keeping the above scenario in mind,
a. How
do you think Ryan wants to use the goal approach for the business and discuss
its loopholes?
b.
Explain why Suman supports the contemporary stakeholder’s approach?
Sales Management
1)
FMCG companies like Unilever and Procter& Gamble salespeople are known to
be given aggressive sales quotas and targets. Sales quota and target setting
has 4 methodologies namely sales volume target/quota, activity target/ quota,
profit target/quota and expenses/target quota. From your understanding of the
FMCG market, what kind of methodology would be used by you to set targets for
the sales team and why? Explain in detail.
2)
Sales forecasting is one of the most important tools for any large
organizations to meet its revenue estimates. Popular forecasting tools are jury
of executive opinion, poll of sales force opinion, projection of past sales,
time series analysis and exponential smoothing. What method would you recommend
for a startup organization and why?
3) HCL
is an Indian multinational with its headquarters based in Delhi. It has total
revenue of $11Billion with net income of $2.8 Billion across all its business
units which has both information technology services and products.
Based
on the success of its local laptop brands in the Indian marketplace, HCL would
like to enter the high-end laptop/notebook segments by distributing Dell
products.
Laptops/notebooks
as a product category fall in both the B2B (Business to Business) as well as
B2C (Business to consumer) segments.
As the
Vice President Sales for HCL-Dell laptops, you are required to come out with a
sales management strategy covering sales methodology and budgeting:
a) Out
of the 5 theories of buying namely AIDAS, Buying Formula theory, Behavioral
equation theory SPIN and Right set of circumstances theory, which would be used
by you to build a sales methodology for HCL-Dell laptops? Please justify your
choice of methodology
b) Out
of the top down and bottom-up methodology for setting budgets which of them
would be used by you for HCL -Dell laptops and why?
Marketing Strategy
Q1. An
IT firm is facing fierce competition from its competitors in the market. Which
defending market strategy should it adopt to retain its global position?
Suggest what actions can be adopted by the firm to increase its internal
resource effectiveness.
Q2.
HUL as an organization wants to analyze the market growth versus market share
of its product portfolio. Consider any top four performing product categories.
Which matrix can be utilized for the same? Define which strategy can be used by
each quadrant.
Q3.
Case Study: Rural retailing constitutes more than 95% of total retail revenues
with more than 70% of India's population concentrated in the rural areas. Rural
hypermarkets are growing at a blistering pace meeting the unique requirement of
the rural consumer. The range of services provided by the rural retailers
extends from creating a platform to buy and sell farm produce, to banking
services, to restaurants,etc. One of the key players in the rural retail
segment is ITC with its Choupal Sagar initiative. ITC has 14 outlets in
operation presently and plans to increase the number to 700 over the next 7 to
10 years. ITC choupal Sagar retail products acts as a procurement hub for ITC
e-choupal where farmers are offered better rates for their agricultural produce
compared with prevalent market rates for the same. Other examples of players
and their services in rural retail segments are DSCL’s Hariyali Kisan Bazaar
which has more than 70 outlets presently and company proposes to operate a
total of 200 outlets over next 12 months Reliance Retail and Pantaloon Retail
India Limited are expected to undertake more ventures to capture the fast
growing and tap potential in rural retail segment. Q3a. Why do we call that
rural retail has abundance potential in India. Justify it.
Q3b.
What kind of market strategy can be adopted by ITC to strengthen its presence
in rural segment of India?
International Marketing
Q1.
“Think globally, act locally” has been often used in various contexts. Comment
on the same and give your opinion in which areas this term can be applied?
Q2.
Countries like US have at times stated “America First” as their policy. Do you
consider that our country should adopt “India First” policy? In this context
explain how countries can create barriers to promote their own products.
Q3.
Read the following case study carefully and then answer the questions that
follow: India has been the home of Ayurveda. Ayurveda drugs have been a key
player for medicines in India. Your company manufactures various Ayurvedic
drugs, and its Ayurveda formulations have done well to recoup Covid 19 patients
in India. In order to change the things in its favor to cash-in on the “Covid
19” the company wants to adopt a new strategy and market its products globally.
a)
Explain your strategy to launch Ayurvedic products to global market after the
pandemic?
b)
Suggest any two Market Entry Strategies for the company to enter global
markets?
Consumer Behaviour
1.
Explain Motivation in Consumer Purchases. Taking Sony and Bose as examples of a
Home Theatre System explain how what are the Rational and Emotional Motives for
purchasing SONY or BOSE Home Theatre System.
2. You
want to purchase a washing machine. With reference to this explain what is
Total Set, Awareness Set, Consideration Set, Choice Set before making the final
choice of the washing machine that you and your family desire to have/ own and
use.
3.
Answer the following:
a.
What is acculturation? Give 5 product or services that the Indian consumer has
adopted for their regular consumption as a result of Acculturation.
b.
Fear and Optimism / Positivity drive consumer behaviour. Give 2 examples for
fear and 2 examples of optimism / positivity has been used to drive customers
to either buy certain products or stop them from buying certain products /
services.
Brand Management
Mr.
Sharma is planning to launch a new health and wellness app that will provide
users with customized workout and nutrition plans based on their individual
needs and preferences. As the brand manager, you have been tasked with
developing a brand identity for the app
1.
What are the various types of brand elements that you would suggest for the
health and wellness app?
2.
What are the criteria for selecting appropriate brand elements that will
resonate with the target audience and communicate the app's key benefits?
3. M/s
Man Machine Company is a new player in the market that deals in high-quality
men's grooming products, including shaving kits, beard oils, and aftershaves.
The company is committed to using natural ingredients in their products to
ensure that their customers are getting the best quality grooming experience.
However, they are struggling to differentiate themselves from established
competitors in the market.
a. As
a consultant, explain four steps to develop a strong brand for Man Machine
Company.
b.
Also, cover various positioning approaches for Man Machine Company and suggest
the one that fits the brand
Customer Relationship
Management
1. You
already have CRM software installed in your company and that is providing
support to your existing CRM practices. However, your bigger worry is that
there is a lot of technological development that is happening in the CRM market,
which you need to integrate at your workplace. How do you ensure that there is
a systematic integration between the future of CRM, best practices and internal
systems and processes?
2.
Your company manufactures air conditioners. You have products both for
industrial markets, as well as consumer markets. However, this industry thrives
on season and with plenty of players in the market, CRM really does not work is
what the management thinks. Being the head of sales and marketing you feel
differently and you understand that without CRM practices you would not even
have a chance to forge a strong relationship in a highly fragmented
marketplace. You have a meeting with the top leadership next week. Prepare a
case favouring CRM?
3.
Ravi has started his own coaching centre for competitive exam preparations.
Although he is hiring the best and the most competent people, with the best
salary, he is not able to compete with the other players. The market is mostly
unregulated with a large proportion of students visiting private coaching.
Apart from that, the bigger players can scale easily. You feel that for your
growth you need to approach a reference-based mechanism. More the references
there is a higher chance that new students would enrol.
a. How
will you create a system to build this? How will design the reward system?
b.
What will be your evaluation criteria to measure the success of this
initiative?
Enterprise Resource Planning
Q 1.
Sparsh Hospital (Orthopedic) required a robust business management solution to
get the most efficiency and results from their team of medical professionals
across multiple branches. The lack of system integration made processing bulk
data volumes slow and prone to errors. Manual reporting was inefficient and not
possible in real-time. Additionally, the existing laboratory information
management system (LIMS) software led to duplicate data and processes. Sparsh
Hospital wanted to eliminate these errors by using an ERP system. As a
consultant to Sparsh hospital, what are the benefits of ERP packages that you
will highlight to the management to overcome the challenges faced by them? How
will you ensure that the implementation goes smooth, costs are saved rather
than wasted?
Q 2.
You have joined an online food aggregator as the CEO in the month of April
2021. The group had implemented an ERP System which went live in the month of
November 2020. Also, few key members who were a part of the implementation
team, left in between. After 1 month of joining the group, you found out that
the ERP system implemented is not being used at its full capacity and also
there is lot of resistance from the users. The President/MD has already
invested time and money in the ERP system. As a CEO, you have to present the
updates and findings to your MD. You seek answers to the following questions:
What could be the probable reasons before or during the implementation that
were not identified at that time, that led to the poor usage of the system? You,
have to present a future plan to make the use of the system among users a hit.
What will be your approach and strategic plan?
Q 3.
A. Compare the pros & cons of pre-packed software versus customized
software. Explain any two emerging trends that are currently integrated in ERP
packages.
Q 3.
B. What are open-source ERP packages. Explain the features of any two
open-source ERP packages.
Total Quality Management
Q.1
You are appointed as head of Global Sourcing. You realize, your organization is
carrying out complex global sourcing initiatives, but they are not adequately
supported with equally thorough network design. Discuss the factors you would
consider designing a global supply chain. Give some industry examples where it
was successfully adopted.
Q2.
Maxx Industry has received a major export order. To ensure that its processes
work in tandem to conform to the export quality requirements, Maxx wants to
formulate and control the business process effectively using SPC techniques.
Discuss the major tools of SPC that may help Maxx in achieving its objective.
Q3.
You have been asked by the management of your organization to improve employee
productivity. After a thorough investigation, you realize productivity is low
due to workplace injuries and illness and there is a need for an ISO standard
which is designed to provide an effective set of processes for improving
workplace health and safety.
a)
What ISO standard would you recommend, explain its benefits?
b)
Discuss the process of developing a new international standard.
Procurement Management
1.
Explain various types of purchases with appropriate examples.
2.
Discuss the process of strategic sourcing with suitable examples.
3.
Consider PQR Inc. is procuring various products for their consumption. While
procuring these products they want to go with the e-sourcing process.
a.
Explain various online catalogs of e-marketplaces.
b.
Explain the process of online auctions.
Project Management
1. A
ABC company is launching the new project consist of designing and constructing a
Cricket Stadium and Amenities around it. Prepare the RACI (Responsible, Accountable,
Consult, Inform) Matrix with the following details.
a.
Brief activity list (6-8 activities).
b.
Figure out 4-6 project management related roles. c. Prepare the RACI Matrix for
the same.
2. A
ABC company is launching the new project consist of designing and constructing
a Cricket Stadium and Amenities around it. Consider following details for the
project. a. Feasibility study b. Estimating the cost – Material and
Construction c. Designing of Stadium and Amenities. d. Procuring the material
e. Construction and installation f. Finishing work You as a project controller
are asked to submit your plan for project control. Cover different project
control tools and explain how they will be applied in this case. Also, mention
as a head of project control which control you will monitor personally and why.
3.
Answer the following questions:
a. A
ABC company is launching the new project consist of designing and constructing
a Cricket Stadium and Amenities around it. For this work we have three options.
The details for these options are given below.
I:
Initial investment C1 to C6: Cash flow at the end of Year-1 to Year-6
respectively.
I
C1
C2
C3
C4
C5
C6
Option-I
Cashflow
-20
5
5
5
5
5
5
Option-II
Cashflow
-25
10
5
5
5
5
5
Option-III
Cashflow
-30
10
10
5
5
5
5
Consider
Discounting Rate as 8% per year.
b.
Consider a hypothetical project of conducting a grand event in stadium. Explain
the triple constraints of a project in this context with the examples for each
constraint. Give your summary comment about this.
Service Operation Management
Q1.
Explain the concept of ‘Service Design’ in Service Operations. Discuss the
various approaches that Service setups can adopt to implement ‘Service Design’?
Explain the concept with the help of reference from the Retail setup like a
Supermarket .
Q2.
What Role do Service ‘Engineers’ play in designing ‘processes’ Service
Operations. Explain the three techniques used to evaluate service operations
with reference to a setup like a Fine dine family restaurant.
Q3.
The ‘Food delivery’ segment is a good example wherein the businesses involve
both manufacturing (food preparations) as well as service operations. The sold
products are evaluated by the customers and they are also rated based on the
service that the seller provides. With reference to the industry discuss the
following aspects of service operations
a.
Discuss the elements that need to be planned in a Service Framework of the
mentioned setup.
b.
What are the challenges faced by the Service Managers who manage these service
operations?
Operations and Supply Chain
Strategies
1.
List down the competencies needed for an efficient global Operations and Supply
Chain. Which competency would you highly prioritize if you are a producer of a semiconductor,
which has a global demand in today's scenario. Justify.
2.
Online fashion retailer Zalando to lay off hundreds of employees. Google fires
450 staff, Twitter shuts 2 offices; Meta confirms 11000 layoffs etc. If you are
one of the founders of service industry which steps you will take with
respected to industry life cycle.
3. The
Landmark Group owned "Home Centre" has grown into one of the largest retail
and hospitality conglomerates in India. They have presence in India, North Africa
and Dubai operating over 630 stores across 145 cities with over 9.4 million square
feet of retail space. The company is planning for an aggressive growth in the next
5 years and as part of this is planning to expand to business to many countries
in South America and Far East. The biggest challenge they face is of shipping
the heavy furniture and maintaining the huge inventory, which adds on to a lot
of costs.
a. You
are appointed as business consultant in the organization. Suggest some different
level of strategies that ultimately helps them.
b.
Explain different expansion strategies with respect to "Home Centre"
Business - Ethics, Governance
& Risk
1.
What is the ethical principle that underpins risk management concept and how
does a listed company’s board manage enterprise risk? Explain with the help of
an example from the annual report of any ONE listed co (from NSE top 500
companies by market capitalization) the key initiative taken by the selected
company in FY2021-22 to manage ONE financial risk and ONE non-financial risk.
2.
From the Sustainability Report (FY2021-22 or 2022-23) OR Business
Responsibility & Sustainability Report (FY2021-22 or 2022-23 Annual report)
of any one listed company from across the globe, select any ONE Carbon Emission
reduction initiative adopted and practiced by the company. Explain the
initiative in your own words and analyse if it is effective/outcome driven or
not, if yes provide quantitative proof for the same. (No diagram/graphic or
table required).
3. a.
‘Professionals such as doctors, accountants and lawyers have a
charter/framework of code of conduct, duties and obligations that other people
do not.’ Why is that so? Present your point of view with its supporting
arguments/reasons. (Two points of view/reasons with explanation is good enough)
3. b.
Choose any one ethical principle from the below list and with the help of a
day-to-day work place process or practice showcase how your company/ any
company delivers/ does not deliver on the chosen ethical principle. List of
ethical principles: Transparency, Fairness, Responsiveness, Dignity.
Research Methodology
1.
Identify a relevant business problem, gather support from literature to
identify research gap. Now, develop a research proposal based on the research
gap.
2.
What is meant by a dependent variable? Identify the one from the following
theoretical model. State any six hypotheses from this model. Identify the mediating
and moderating variable.
3.
Nykaa is an Indian e-commerce platform that specializes in beauty and wellness
products. Founded in 2012 by Falguni Nayar, a former investment banker, the
company has become one of the largest players in the Indian beauty industry. In
2018, Nykaa launched its own private label line of products, which included
makeup, skincare, and haircare. The company's decision to enter the private
label space was driven by the desire to provide customers with high-quality
products at affordable prices. The move paid off, as Nykaa's private label
products became a hit with customers. By 2020, the company had over 2.5 million
customers, and its private label products accounted for more than 30% of its
revenue. In addition to its e-commerce platform, Nykaa has also established a
strong offline presence. The company has over 80 brick-and-mortar stores across
India, including in major cities such as Mumbai, Delhi, and Bangalore. The
stores are designed to provide customers with a seamless shopping experience,
with a range of products and services on offer, including makeovers, hair and
skincare consultations, and product demonstrations. Nykaa has also been quick
to embrace the latest trends in the beauty industry. In 2020, the company
launched an augmented reality feature on its mobile app, which allows customers
to try on makeup virtually before making a purchase. Despite the challenges
posed by the COVID-19 pandemic, Nykaa has continued to grow. In 2020, the
company raised $13.6 million in funding from a group of investors, including
Stead view Capital and Singapore's sovereign wealth fund GIC. The funds were
used to support the company's growth plans, which include expanding its product
range and further strengthening its offline presence. Overall, Nykaa's success
can be attributed to its focus on providing high-quality products at affordable
prices, its strong offline presence, and its willingness to embrace the latest
trends and technologies in the beauty industry. Nykaa wants to expand in food
delivery. You have to conduct research for Nykaa. a. Develop a questionnaire to
survey the consumer and collect their response on what factors might be
responsible for consumer’s interest in online food buying.
b.
Assume you have to conduct an interview. Who will be ideal respondent for the
interview? How will you approach them?
Entrepreneurship and Venture
Capital Management
1.
Write a business plan (executive summary) of your own entrepreneurial idea also
suggest and explain what kind of financing would you prefer for the same and
why?
2.
Explain in detail business canvas model for a business idea of your own.
3.
Legacy bakers want to expand their business, due to competition and much
healthier options available in the market which is kind of becoming a
replacement to their products. Legacy bakers are finding it difficult to take
effective measures to sustain their business among competitors.
a)
What kind of innovation they should select so that they can be one of the most
chosen brands of all others?
b) Do
you think they can expand their business by using the franchise model? What
will be your advice to them?
Digital Marketing
A
small business owner is trying to decide how to allocate their marketing budget
for the coming year for M/s Fresh Blossom. The company deals with selling
flowers to the final customers. They
have 50+ retail stores in major cities. The company specializes in imported
flowers. They have historically relied on traditional marketing methods, such
as print ads in local newspapers and flyers distributed in the community.
However, they've been hearing a lot about the benefits of digital marketing,
and are considering shifting some of their marketing budgets to digital
channels.
1. The
owner wants to understand the interaction points of the Marketing and Consumer
Funnel stages so that he can take appropriate decisions for the organization.
2.
Explain 6S Digital Marketing Implementation Strategy for Fresh Blossom.
3. a.
What are some of the key differences between traditional and digital marketing,
and how might these differences impact the small business owner's decision?
b.
What are the various social media platforms that you will use to promote Fresh
Bloom? Explain the same with reasons.
Financial Institutions and
Markets
Q1.
Ambey Ltd. is one of the biggest players dealing in fitness machines in India.
The company now intends to launch a range of fitness food for fitness-conscious
people and plans to market it by selling it on various e-commerce portals and
opening retail outlets. So, the management of the company is planning to raise
further capital in the debt market. As a financial advisor to the firm advise
the various techniques which the company can use in order to raise capital from
the debt market.
Q2.
Prabhas has joined non-banking financial companies (NBFCs) but is unclear about
the role and types of NBFCs. Apprise, Prabhas about the role of NBFCs in the
financial services segment with various types of NBFCs as per business activity
catering for the financial needs of the Indian economy with examples.
Q3a.
Uday is a new joiner at a currency exchange firm. His first task given by the
manager is to prepare a report on trends in the major currency exchange quotes
for the past year. However, Uday has little knowledge about the participants in
the foreign exchange market. Brief Uday about the various participants in the
foreign exchange market for successfully executing his task.
Q3b.
“Regulatory mechanisms are implemented to ensure that there is always a balance
between the inflow of money and the outflow of funds so that the financial
markets are able to function efficiently and effectively.” Explain the
important regulatory authorities in India with their functions.
Strategic Financial Management
1) Sun
Ltd plans to invest INR 500,000 in a project with the following cash flows:
Cash
flow after tax year 1 = INR 100,000
Cash
flow after tax year 2 = INR 300,000
Cash
flow after tax year 3 = INR 200,000
Cash
flow after tax year 4 = INR 200,000
The
discount rate is 5 per cent and the risk adjusted discount rate is 20 per cent.
Determine the NPV of the project using the risk adjusted discount rate. Will
your decision be the same if the risk adjusted discount rate is increased to 22
per cent?
2) Mergers
and Acquisitions are a part of corporate restructuring exercises. Discuss the
different forms and types of mergers and acquisitions.
3) a)
An investor purchases a August call option on Tata Motor’s stock, with an
exercise price of Rs. 440. Determine the intrinsic value today if Tata Motor’s
stock is trading at i) Rs. 420 ii) Rs. 460
3) b)
Apple Ltd has deployed a capital of 400 million in Orange Ltd a 100 per cent
owned subsidiary company and it incurs a cost of 10 per cent. The after-tax
profit generated by the subsidiary company is INR 45 million. Compute the EVA
generated by the company?
International Finance
Q1.
ABC Ltd- An Indian Multinational Company wants to expand its operations in
European Nations and has decided to buy a land in Poland for setting a
manufacturing unit. The setting of the manufacturing facility will open
billion-dollar European Market for the company.
Q2. An
Indian company imported goods from US. The US manufacturer invoices the
shipment in Dollar (USD), and the amount is USD 5 million. The importer needs
to pay the amount by 30 October 2023. The data regarding the futures contract
as on 10 October 2023 is:
Interbank
Spot Market
USD-INR
80.2725 - 80.2775
NSE
futures:
USD
INR 281023 80.3175- 80.3250
Questions:
Explain
the process of hedging with currency futures for the above case, if the spot
rate turns out to be INR 79.1250 on 28th October. What is the notional
loss/profit of the Indian company when compared to the actual spot rate on
October 28th? (Assume that the futures settlement rate is the same as the spot
rate on the contract expiry date.)
Also,
if the spot rate was 81.6250 on the expiry date, what would be the company’s
notional profit for having decided to hedge the exposure?
Q3. An
Indian Merchant importing goods from UK worth 1 million GBP. But there is no
direct quotation between GBP INR is available in the market. The spot rate in
the market available is
GBP
USD 1.2100
INR
USD 0.012
a.
Calculate the exchange rate between GBP INR using the above information
b.
Assume that spot quotation between USD INR 80.7400- 80.8700. The six months
forward is 216.25-218.25. Calculate the six months forward bid and ask rate for
USD INR.
Strategic HRM
1)
Brillio is a technology company that develops and deploys disruptive solutions
that help customers compete better and capture business value faster. The
company has invested in developing advanced tools. A sharp and obsessively
focused talent acquisition strategy is at the core of Brillio’s ability to meet
the highly demanding needs of its technology clients. HR Head at Brillio says.
“When talent acquisition equips business to meet market needs, HR stops being a
support function and becomes a strategic partner.” and that is just because of
the key challenges around talent acquisition. As the HR Head of Brillo point
out the challenges faced by Talent acquisition team in detail. 2) A follow-up survey was conducted the year
after the implementation of the new appraisal system. Results were as follows:
81 percent better understood work group objectives 84 percent considered
the new appraisal fair 72 percent said they understood how their merit raise
was determined 70 percent met their personal and work objectives 77 percent
considered the system a step in the right direction
As the
HR manager you have noticed change in an appraisal system after the
implementation of the new appraisal system. List out the Modern Appraisal
Methods which has resulted a positive outcome with examples.
3) Jim
Delaney, president of Apex Door, has a problem. No matter how often he tells
his employees how to do their jobs, they invariably decide to do it their way,
as he puts it, and arguments ensue between Jim, the employee, and the
employee’s supervisor. One example is the door-design department, where the
designers are expected to work with the architects to design doors that meet
the specification’ While it’s not rocket science, as Jim puts it, the designers
invariably make mistakes such as designing in too much steel, a problem that
can cost Apex tens of thousands of wasted rupees, once you consider the number
of doors in, say, a 30-story office tower.
The
order processing department is another example. Jim has a very specific and
detailed way he wants the order written up, but most of the order clerks don’t
understand how to use the multipage order form. They simply improvise when it
comes to a detailed question such as whether to classify the customer as
industrial or commercial.
The
current training process is as follows. None of the jobs has a training manual,
although several have somewhat out-of-date job descriptions. The training for
new people is all on the job. Usually, the person leaving the company trains
the new person during the 1- or 2-week overlap period, but if there's no
overlap, the new person is trained as well as possible by other employees who
have filled in occasionally on the job in the past. The training is the same
throughout the company for machinists, secretaries, assemblers, engineers, and
accounting clerks, for example.
a)
What do you think of Apex’s training process? Does it help improving the
performance of employees?
b)
Explain in detail what you would do to improve the training process at Apex
Door.
International HR Practices
Q1.
Dow Limited - an Australian MNC employed Australians (PCs) and Papua New
Guineans (host country nationals) in its subsidiary in Papua New Guinea. The
remuneration package for Australians is ten times more than that for Papua New
Guineans for the same job. More than 85% of the host country employees (Papua
New Guineans) complain that they are highly demotivated as the company pays
highly discriminated remuneration for the same job performed by Australians and
Papua New Guineans. Considering the situation, explain why do MNCs prefer
Ethnocentric Approach and share the limitations of the same.
Q2.
You are the Group HR director for a small company that has begun to use
international assignments. You are considering using an external consulting
firm to provide pre-departure training for employees, as you do not have the
resources to provide this ‘in-house’. What components will be needed to be
covered? How will you measure the effectiveness of the pre-departure training
program provided by this external consultant?
Q3.
Mazvode is a Japanese general insurance company which has spread its operations
across the continents with almost 55 percent of its employees working outside
Japan. Performance management policy of the company is more developmental,
learning and feedback driven in Japan, while the same is highly measured and
competitive in North America, goal driven in Europe and a mix of all approaches
in other nations of companies units. There is widespread dissatisfaction with
performance management practice across as found out in employee satisfaction
survey, since performance management has scored minimal.
Further
study revealed that younger employees in Japan have sought a competitive and
incentive-based performance management, while employees in North America have
felt that the system should focus more on development rather than being task
driven since most of customer engagement performance comes from contextual
performance. There are other employees who have argued to do away with
performance appraisal system altogether as in their belief it was demotivating
than helping any cause.
a)
Describe the major challenges faced in assessing the performance in
international context.
b)
Suggest the criteria for the performance appraisal of International employees.
Employee Development &
Talent Management
1. You
are evaluating the effectiveness of a training program aimed at enhancing the
people management skills of Project Managers of an ITES company. Suggest the
steps in developing a training evaluation process. How would you use the
Kirkpatrick model to evaluate the effectiveness of training?
2. A
retail chain wants to set up 40 stores across India in the next 6 months. They
are hiring promising Stores managers, keeping their aggressive expansion plan
in mind. Suggest some talent assessment tools for this position. The HR head
wants to consider a few modern performance management methods besides 360
degrees’ approach. Which methods can she consider? What would be an argument
for 360 degrees in comparison to other methods?
3.
Orient Chemicals want to develop an effective succession plan to promote talent
from within.
A.
Suggest the steps involved in an effective succession planning program.
B. Why
should Orient Chemicals focus on developing a Succession planning program?
International Logistics &
Supply Chain Management
Q1. An
international nutraceutical company is eyeing the Indian market for its next
expansion plan. While it has anticipated good demand for its range of products
in categories like dietary supplements, probiotics, and prebiotics in India, it
has yet not decided about importing these products from its existing
manufacturing units outside India or setting up an Indian manufacturing unit.
Help the company in its supply chain planning & suggest a supply chain
strategy for its Indian foray.
Q2. An
Indian utensil manufacturer is embarking on an international expansion program
by exporting to two countries, Bangladesh & Indonesia. Explain the various
factors to be considered in planning the logistics for the exports expansion,
and suggest the appropriate choice of logistics strategy (in-house / 3PL / 4PL
etc.) for the same.
Q3. An
Indian manufacturer of home lighting products has been facing stiff competition
in the market due to its higher cost of production which leads to its products
being as priced higher than its competitors. The company is therefore exploring
sourcing its products from China where several low-cost suppliers are based.
a.
What factors must the company consider for procurement from China? How can it
best facilitate its procurement on an on-going basis?
b.
Explain the role of government agencies in such procurement. What related
procedural aspects will the company have to handle additionally for such
procurement?
International Finance
Q1.
ABC Ltd- An Indian Multinational Company wants to expand its operations in
European Nations and has decided to buy a land in Poland for setting a
manufacturing unit. The setting of the manufacturing facility will open
billion-dollar European Market for the company.
Q2. An
Indian company imported goods from US. The US manufacturer invoices the
shipment in Dollar (USD), and the amount is USD 5 million. The importer needs
to pay the amount by 30 October 2023. The data regarding the futures contract
as on 10 October 2023 is:
Interbank
Spot Market
USD-INR
80.2725 - 80.2775
NSE
futures:
USD
INR 281023 80.3175- 80.3250
Questions:
Explain
the process of hedging with currency futures for the above case, if the spot
rate turns out to be INR 79.1250 on 28th October. What is the notional
loss/profit of the Indian company when compared to the actual spot rate on
October 28th? (Assume that the futures
settlement
rate is the same as the spot rate on the contract expiry date.)
Also,
if the spot rate was 81.6250 on the expiry date, what would be the company’s
notional profit for having decided to hedge the exposure?
Q3. An
Indian Merchant importing goods from UK worth 1 million GBP. But there is no
direct quotation between GBP INR is available in the market. The spot rate in
the market available is
GBP
USD 1.2100
INR
USD 0.012
a.
Calculate the exchange rate between GBP INR using the above information
b. Assume
that spot quotation between USD INR 80.7400- 80.8700. The six months forward is
216.25-218.25. Calculate the six months forward bid and ask rate for USD INR.
International Marketing
Q1.
“Think globally, act locally” has been often used in various contexts. Comment
on the
same
and give your opinion in which areas this term can be applied?
Q2.
Countries like US have at times stated “America First” as their policy. Do you
consider that our country should adopt “India First” policy? In this context
explain how countries can create barriers to promote their own products.
Q3.
Read the following case study carefully and then answer the questions that
follow: India has been the home of Ayurveda. Ayurveda drugs have been a key
player for medicines in India. Your company manufactures various Ayurvedic
drugs, and its Ayurveda formulations have done well to recoup Covid 19 patients
in India. In order to change the things in its favor to cash-in on the “Covid
19” the company wants to adopt a new strategy and market its products globally.
a)
Explain your strategy to launch Ayurvedic products to global market after the
pandemic?
b)
Suggest any two Market Entry Strategies for the company to enter global
markets?
Services Marketing
1. You
stay in an urban set up and in your city, health services for senior citizens
are extremely unreliable. How will you plan your service offering? What are the
challenges you will face while creating your service offering?
2. You
are an entrepreneur who wishes to a cloud kitchen. How will you differentiate
your offerings vis a vis your competitors? You are offering your services at a
higher price point. How would plan your service offering?
3.
Rajat wants to start a ‘C2C’ (customer to customer) model of food service. He
has done his research. Rajat realized there is a need to have an option for
customers to order it from home makers or families who would be interested in
selling their cooked food to others. They are facing two challenges. First,
registering new service providers and second, building a loyal customer base.
a. How will you build a service brand?
b. How
will you advertise your services?
Digital Marketing
A
small business owner is trying to decide how to allocate their marketing budget
for the coming year for M/s Fresh Blossom. The company deals with selling
flowers to the final customers. They have 50+ retail stores in major cities.
The company specializes in imported flowers.
They
have historically relied on traditional marketing methods, such as print ads in
local newspapers and flyers distributed in the community. However, they've been
hearing a lot about
the
benefits of digital marketing, and are considering shifting some of their
marketing budgets to digital channels.
1. The
owner wants to understand the interaction points of the Marketing and Consumer
Funnel stages so that he can take appropriate decisions for the organization.
2.
Explain 6S Digital Marketing Implementation Strategy for Fresh Blossom.
3. a.
What are some of the key differences between traditional and digital marketing,
and how might these differences impact the small business owner's decision?
b.
What are the various social media platforms that you will use to promote Fresh
Bloom? Explain the same with reasons.
Market Research
Q1)
Apple is facing a challenge that the latest versions of iPhone launched are not
engaging enough for consumers. Consumers feel lack of innovation in the
products. Using techniques of new product development elaborate on the steps
that Apple must follow in the research and development to add innovative
features in upcoming version.
Q2) As
a market analyst at AC Neilson, you have been assigned a client from e-Commerce
industry. The client faces continuous issues in decline in sale. Which methods
of data collection would be appropriate for identifying the issues related with
decline in sales? Justify along with sample size. Develop a market research
process to understand the reasons for the same.
Q3)
ChatGPT is the new AI agent, people are looking at. Several business
organizations are trying to incorporate ChatGPT in their work. You have to conduct
a research for Microsoft to resolve two business problems-
i)
What are the reasons for people to use ChatGPT
ii)
What are preventive measures for fighting the competition from Bard? Answer
them using following:
a.
Choose the appropriate research methodology for conducting the research that
would answer the mentioned business problem. Elaborate the same along with
justification.
b. You
would choose appropriate sample for conducting research. Enlist the characteristics
of the respondents, type of sampling employed and the research type with proper
justification.
World Class Operations
1) You
are the Quality Control Manager of an automobile manufacturer implementing
Taguchi’s idea. In this context explain Taguchi’s Loss Function.
2)
Quality is one of the parameters for companies to become world class. Examples
can be cited of Ikea, Apple etc. In this respect briefly narrate the factors
that affect quality of products manufactured by companies like Ikea, Apple etc.
3) A)
Assuming that you are the Operations Manager of an automobile manufacturer,
implementing Fault Tree Analysis. Briefly explain the steps involved in the
implementation.
B)
With reference to you being an Operations Manager implementing Fault Tree Analysis,
explain how is it differ from FMECA?
New Product Development and
Managing Innovation
1. In
the context of physical products, what are the different types of product
packaging and what needs do packaging help with? Consider the example of Great
Point, a nearby super market. As you walk through the aisles of the
supermarket, think about and list examples for the 3 different types of product
packaging.
2.
Ashutosh works as a product manager for a large multi-national video content
platform (eg. Tik Tok, Instagram etc.). The company would like to create a new
app targeted at older population, aged 60+ years. Ashutosh is entrusted with
the development of the new product. Describe the approach across the different
steps in generic product design and development process that he should follow.
3a.
Using a real-life example from your industry of choice (eg. Automobile, FMCG
etc.), explain how innovation is different from invention? Why should companies
innovate? 3b. Imagine that you are the
product manager of one of the hyper-local delivery aps – eg. Swiggy, Dunzo etc.
The management has asked you to use the Kano model and write a report on the
different types of product features in the appl. Explain the Kano model and the
different types of product features with an example.
Lean Six Sigma
1.
Identify any 1 specific concern from any industry during the COVID-19 pandemic
situation and depending on the selected approach to address the concern enlist
the different tools which can be employed through the DMAIC cycle to narrow
down the Key Process Input Variables (KPIVs) that are driving unacceptable
output(s). The analysis of the concern (for e.g., if you choose restaurant
industry then delivery concern or hospitals then patient handling concern)
utilizing DMAIC process must include only tools necessary to resolve the
concern. The focus should concentrate on a clear and minimalistic path to
resolving the concern. You are free to follow any research, data collection and
or analysis methodology that you consider the most appropriate to address the
required task.
2.
Suppose you are working as a facilities manager in a big mall of a metropolitan
city that intends to adopt the lean technique for efficient management,
identify any process/activity that needs improvement and create a broad outline
in brief using DMAIC methodology.
3. a)
Enlist at least 5 Indian companies preferably from different industries or
sectors which have implemented Six Sigma in a successful manner. Also, specify
at least 1 substantial benefit achieved from implementation by each of the 5
Indian companies.
b)
Give at least 1 example of each type of waste (8 Mudas) reduced due to the
implementation of lean six sigma in that organization. You are free to select
any industry or sector.
Corporate Finance
1.
Compute the NPV and IRR for project whose initial cost is 30,000 and cash
inflows are 14000, 8200, 12000, 15000, 22000. Discount Rate is 10%. Cost of
Capital if borrowed is 15%. Show value of NPV at IRR as discount factor. Based
on the above calculations, should the project be considered?
2.
Calculate the Cash Cycle using the following information. (Assume 360 days in a
year).
Opening
Balances
Raw
Material
4,00,000
WIP
80,000
Finished
Goods
6,00,000
Debtors
2,50,000
Creditors
5,60,000
Closing
Balances
Raw
Material
5,00,000
WIP
70,000
Finished
Goods
7,25,000
Debtors
3,15,000
Creditors
6,25,000
Costs
Incurred during the year
Manufacturing
Costs
10,45,000
Excise
Duty
8,50,000
Selling
and Distribution Expenses
4,20,000
Admin.
Overheads
3,00,000
Total
Sales
4,20,00,500
Total
Purchases
3,23,00,000
30% of
sales are on credit and 80% of purchases are on credit
3. a.
In the following balance sheet calculate the Current Ratio and the Acid Test
Ratio
3. b.
Sanghvi & Sons P.Ltd. is a private limited company with almost 80%
shareholding with the Sanghvi family. It has now a requirement of Rs. 400
crores for a project to be undertaken. Currently it has a debt-equity ratio of
about 1.5:1. The management of the company feels that a ratio of up to 2:1 is acceptable.
Discuss whether the company should fund its requirements by Debt or Equity and
various considerations for the same.
Cost & Management Accounting
Question
1: Office Products Ltd provides the Sales and the cost data for 60,000 units as
given below. At full capacity the plant can produce 100,000 units
Sales
Rs. 12,00,000
Costs:
Variable:
Material
Rs. 2,40,000
Labour
Rs. 3,60,000
Overheads
Rs. 1,80,000
Fixed
Cost Rs. 3,20,000
Total
Rs.11,00,000
PROFIT
Rs. 1,00,000
Prepare
the Income statement under marginal costing for production at 80,000 units.
Question
2: Nikson Ltd provides the following information relating to the activities of
a production department for the month of January 2023
Material
Used Rs. 72,000
Direct
wages Rs. 60,000
Machine
hours 20,000 hours
Labour
hours 24,000 hours
Overhead
chargeable to the department Rs. 48,000
The
relevant data for carrying out one order in the month of February is given
below:
Material
used Rs. 4,000
Direct
Wages Rs. 3,300
Machine
hours 1,200 hours
Labour
hours 1,650 hours
Using
the rates of the month of January, prepare a comprehensive statement of cost
for this order by using the following absorption of overheads
1)
Direct labour hours
2)
Percentage of direct wages
3)
Machine hour rate
Question
3a Samsung Ltd. are the manufacturers of Television. The following are the
details of a Product during the year 2022.
Ordering
Cost Rs.50 per order
Inventory
carrying cost 10% per annum
Cost
of Product A is Rs. 500 per unit
Annual
consumption of Product A is 5000 units.
Compute
the Economic order quantity. What if the inventory maintained by the company is
200 units?
Question
3 (b) New Corp Ltd. incurs fixed costs of Rs. 5,00,000 per annum. The company
produces a single product with annual sales budgeted to be 70,000 units at a
sales price of Rs.300 per unit. Variable costs are Rs.280 per unit. You are
required to determine the breakeven point and explain the significance of
breakeven point.
Retail Banking
Q1.
Monetary Policy is one the important drivers in growth & development of an
economy. Illustrate at least four instruments/tools which are used universally
in implementation of monetary policy.
Q2.
Regulators of Retail Bank use Capital Adequacy Ratio (CAR) extensively to check
excessive growth of credit in the bank. What is the significance of CAR in
credit policy of Banks and how it works?
Q3.
Risk Management is an important activity of the bank to keep it functional
& healthy. Any laxity on this front may lead to increase in non-performing
assets
a)
Explain Credit Risk, Operational Risk, Liquidity Risk & Interest rate Risk.
b)
What are the reasons of, non-performing assets.
Commercial Banking System & Role of RBI
1.
Banking has changed radically over a period of 50 years starting from
nationalization in 1969 of 14 private sector banks to privatization of banks in
1990s. Year 2014 resulted in setting of small Payments Banks in different parts
of the country to a diametrically opposite step of mergers and consolidation of
many weak public sector banks with a few large PSU banks in 2018/19. What has
been the economic and financial compulsions/reasons for such changes in five
decades?
2. Why
banks are focusing more on shifting fund based lending to non-fund based
lending? Explain different types of fund based and non-fund based lending
activities.
3.
Commercial banks are known for providing array of services to customers, the
conventional one being on liability side are time and demand liability
products.
a.
Distinguish between time and demand liabilities and their characteristics
b.
What are reasons for large financial institutions like Industrial Development
Bank of India (IDBI) converting to commercial bank like IDBI Bank? Similarly,
like Industrial Credit and Investment Corporation of India (ICICI) converted
itself as ICICI Bank.
Marketing of Financial Services
Q1)
Develop a Public Relations campaign for IRDA to help create awareness about
Life Insurance sector and to educate policyholders about their rights.
Q2)
Amit Chopra, (age 31 years) works with a pharmaceutical company and has not yet
started to invest for his retirement. Amit is married to Neelam (age 28 years)
and they have one son aged 2 years. Amit wants you to prepare a plan for him to
retire by age 60. (You can make any assumptions to further build up your case.)
Q3)
You are a Financial Planner. Your client Prashant Pandey aged 35 years and
works with an IT company earning Rs 15 lakhs per year. His wife Priti, aged 32
years, is a homemaker. They have one daughter aged 5 years. The couple requires
your help to make some financial decisions. (You can make any assumptions to
further build up your case.)
a)
Prashant wants to buy a Pure Risk Life Insurance cover of Rs 1.5 crore. He is
confused whether he should buy a ULIP or a Term Plan. Recommend the product
best suited for his requirement.
b)
Prashant and Priti want your help to invest for their daughter’s higher
education which they estimate would be required after 15 years.
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