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INTERNAL ASSIGNMENT APPLICABLE FOR JUNE 2023
EXAMINATION
Emerging Technologies: IoT, Augmented Reality, Virtual Reality
Q1. In
addition to hotel services, Marriott offers a variety of venues for social and
corporate events. Event organizers and customers can take an "online
walk-and-talk" around the venue and visualize the entire event to get a
realistic idea of how it would look from a participant's perspective. Users can
see 360-degree, 3D views of custom-designed room set-ups, making event-planning
easier than ever. According to Diego Herrera, CEO of Zebra Design, “It offers
customers the unprecedented opportunity to try before they buy”.
What
sort of Digital Technology is Marriott using here?
What
are the Benefits for Customers? For Marriott?
Q2.
The Levi’s Store – Levi’s Exclusive retail apparel stores have incorporated a
powerful IoT system in collaboration with Intel. It helps in creating a
seamless transaction process for its employees and customers. Describe three
(3) ways in which The Levi’s Store uses IoT to improve operations and customer
experience?
Q3.
There are some amazing things happening in Toronto when it comes to smart city
projects. The Canadian city is currently being used as a sort of real-life testing
lab for some of Google’s most advanced smart city technology through their
parent company Alphabets. Their plan is to develop a waterfront space livable
space starting from zero into a tech-focused community.
a)
Discuss any three (3) Initiatives which can be carried out by a smart city.
b)
Discuss any three (3) hurdles a Smart city could face in implementation.
Fundamentals of Big Data & Business Analytics
1.
There are different types of business analytics procedures that can be
performed based on the problem statement. Assume you’re working for the
government of India as the analytics advisor. Provide 3 different use cases
that can be used for the government where you could take advantage of the
different types of business analytics procedures and create or add value to the
government, country, and the economy. Mention briefly about how those different
types of business analytics could be used for each of the use cases.
2. An
established private financial institution in India is planning to launch an IPO
to raise funds for expansion into other markets nationally and internationally
where they have low to nil market share. But potential investors are concerned
about the rising cases of fraudulent claims in the cross-border transactions
and the companies’ inability to identify fraud and minimize them. The firm
consults and gives you the information they have about the agents, hospitals,
offices, employees, past claims, diseases, costs, customers, policies etc., all
are in different data systems currently. They don’t have historical data on
identified fraudulent claims.
How do
you approach this problem holistically using both big data and business
analytics concepts? Explain the big data component for storage and processing,
and analytics component of approaching this use case and what would you do in
each of them. Goal is to help company identify and narrow down the fraudulent
claims. And suggest other ways in which they can use the data available with
them and that in public domain to prove to potential investors that the growth
potential and the vision of the company is strong and in right direction.
3.
Natural disasters such as earthquakes in Turkey and Syria and wildfires in
Australia and USA have been wreaking havoc. Assuming the Indian government is
preparing for one such situation concerning floods in north-eastern states of
India, executives at largest NGOs, who provide relief materials, medicines,
relocation of affected people, decided that the situation warrants the use of
their newest data-driven solution, something that the company calls predictive
technology. A week ahead of the predicted floods, Mr Focus, NGO’s head, pressed
his staff to come up with forecasts based on what had happened when floods
struck the region in the recent past.
a. Which
type of analytics will be best suited to solve this problem and maximise the
effectiveness of the support provided by the NGO to the people and minimize the
human and economic losses? Explain the data needed to solve this problem.
b.
Explain the difference between BI and BA as to how can they help optimize
supply chain in this case? Illustrate the possible outcome achieved in each
case (BI vs. BA) and how they enable NGOs objectives. You can make certain
assumptions but highlight them clearly.
IT Infrastructure Management
Q1)
ITIL is a set of detailed practices that align IT services with the needs of
the business. Do you recommend it for your organization? Highlight the key
factors for your recommendation / rejection.
Q2)
Using server farms has become imperative. Despite its drawbacks to the
environment, most big organizations require server farms. Your task force has
to come up with recommendations to minimize the negative effect of server farms
and save our planet. What would you propose?
Q3) To
ensure service delivery to their client, your IT Team went through a refresher
training program on Service Level Management. Service level management is
considered as a process of service design which is created for delivering the
levels of availability, capacity, etc. required by the customer. If you were
one of the participants of this course and had to answer the following
questions, what would your replies be?
a.
Highlight the need of SLM by discussing its purpose.
b. How
will you define the goal and scope of the SLM project?
Cloud Computing
1. A
software development company is looking for an online ticketing tool to manage
the service requests. They are looking for a Software as a Service (SaaS) based
tool for this requirement. The IT head is trying to understand the common
challenges of SaaS model related to Cloud service provider going out of
business, Internet and OS related limitations and Loss of control. How can you
help understand the IT head about these SaaS challenges?
2. Few
educational institutes of a city are looking to migrate some of their services
to the cloud for which they are thinking to create a community cloud. A
community cloud is an integrated setup that combines the features and benefits
of multiple clouds to address the needs of a specific industry. They have set
up a forum to discuss the features of the community cloud. You as a consultant
are expected to discuss features like Cost-effectiveness, Regulatory
compliance, Industry-based security requirements, High availability and More
control and prepare a report on the same. Describe key points of your report on
the features of the community cloud.
3.
ProTech is a company providing Project Management related tools to different
organizations. As their business volume is going up their management is
thinking about utilizing the existing hardware or using some new technology to
provide support to maximum clients. Their CTO suggests two options to achieve
the same.
a.
ProTech can use hypervisors so that they can use same set of hardware for
multiple services. What are hypervisors? Explain Type-1 and Type-2 hypervisors
b.
ProTech can move to cloud solutions. Every cloud solution comes with some cyber
risk. Describe 3 types of threats related to cyber risks.
i. Unintentional
threats
ii.
Natural events
iii.
Intentional threats
IT Project Management
Q.1)
Project feasibility is the study of a project's various elements to determine
if it has the potential for success. Feasibility studies analyze particular
areas the project affects in order to consider its impact across the entire
business. Creating a feasibility study involves compiling and analyzing various
data sources to form a complete understanding of the project's scope. Explain
the following steps of creating a feasibility study.
Form
a preliminary analysis of the project.
Outline the finances.
Research the market.
Organize the project's structure.
Assess the results.
Make
a final decision.
Q.2)
Human resource planning ensures that you have the right number of people with
the right skills for a sufficient amount of time to help get your project done
right. All project managers need to invest in developing a comprehensive and
detailed Resource Management Plan. Explain the following steps required in
Resource Management Planning.
Decide project team size.
Determine what expertise is needed.
Identify roles and responsibilities.
Conduct a skills gap analysis of the project team.
Incentivize project team members.
Q.3)
Answer following questions.
a)
What is a work breakdown structure? Discuss any 4 components of WBS.
b)
Define Project Risk. Describe risks related to cost, schedule and performance.
E-Business
Q.1)
As the owner of an online pastry brand, you are exploring different revenue
models to increase your revenue streams. Explain the different types of revenue
models that can be used for e-businesses. Identify the revenue models that are
most suitable for an online pastry brand. Discuss the associated issues with
each revenue model and how they can affect the success of an online pastry
brand. Analyze the impact of technology on the different revenue models and how
they can be leveraged to optimize the revenue of an online pastry brand.
Q.2)
You are a digital marketing consultant hired by an online gaming company that
aims to increase its customer base and brand awareness in the Indian market.
Develop a digital marketing strategy that utilizes various online marketing
tools and strategies to promote the company's gaming services in India.
Q.3)
As online shopping for gifts continues to grow in popularity in India, it is
essential for online gift apps to provide a seamless and user-friendly shopping
experience to their customers. One of the key features that contribute to a
good shopping experience is the shopping cart capabilities.
a)
Provide an overview of the online gift app market in India and discuss the
importance of shopping cart capabilities in the success of these apps. Research
and identify at least three different types of shopping cart capabilities that
online gift apps in India can offer. Explain each capability in detail and
provide examples of gift apps that use them.
b)
Evaluate the advantages and disadvantages of each shopping cart capability and
compare them. Which capability do you think is the most effective and why?
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