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INTERNAL ASSIGNMENT APPLICABLE FOR JUNE 2023 EXAMINATION

Marketing Management

Q.1 Tata Motors is all set to launch its electric car Tata CURVV. It has decided a price range of approx. ₹15.00 – ₹ 20.00 Lakh with an automatic transmission. Based on the above information, as a marketing consultant, suggest a suitable segmentation plan for the newly launched brand (suggest a suitable type of segmentation with appropriate justification). Based on the type of segmentation, suggest an appropriate Positioning strategy with justification.

Q.2 Your friend is planning to purchase a laptop for routine usage & is seeking your guidance for the same. Practically guide him through the steps of consumer buyer decision making process.

Q.3 Read the case & answer the questions based on the case:

Aahar fast food is a very popular evening/late night joint targeting young students, young couple, and even family. It serves delicious food & customers have always appreciated their service too. It has its presence in the market since last 10 years in Mumbai & are planning a Pan-India launch. As a consultant help them with the following:

a) Recommend an advertising strategy for the launch focusing on appropriate message decisions & specific media vehicles (combination of media vehicles is expected including social media).

b) Suggest at least two sales promotional tools at consumer-level for the new launch with appropriate justification.

Information System for Managers

Q.1) COMPT_PREP is an Educational Institute which helps the aspirants to prepare for Engineering and Medical Exams. They have around 20 branches across the country. The aspirant’s base is exploding on a Year-on-Year basis. Suggest a Cloud Solution strategy to help manage the entire operations of COMPT_PREP. Also, detail out the features & benefits of this Cloud Solution Strategy.

Q.2) You are the owner of a start-up Manufacturing company in Pune and have a total of around 100 employees. To streamline the operations of various departments of your organization, which particular System you will use to automate the various inter-processes of your organization. State the benefits of its implementation and the challenges faced while implementing it.

Q.3) You are a Personal Blogger and you are much keen on penning down your thoughts in the form of blogs. The Blogging Platform used by you can be any depending on your choice.

A) What could be the possible vulnerabilities and threats related to Blogging Platforms? Explain any 5 vulnerabilities/threats in detail.

B) Suggest and describe at least any 2 protective measures to overcome these vulnerabilities/ threats related to Blogging Platforms.

Management Theory and Practice

Q1. Ravi Kishan Mills, accompany dealing with making ethanol from sugarcane residue has traditionally been a centralized company from generations run by the founders. Now as the 4th Generation steps in to take over the reins, they feel its high time, they go decentralized as the firm has grown leaps and bounds and become a mid-sized company today from the small scale it started with. They have hired you as a consultant for the same. Can you guide them about the same by making them aware of the pros and cons of both and helping them take a decision?

Q2. Shemaroo entertainment earlier only had a base in Mumbai, India. It has now expanded its wings to other parts of the world too and want to also get into other avenues of filmmaking. They have hired you as a consultant to help them design their organizational structure as earlier they used to follow the traditional line structure. They would want to use the 6-box model in order to determine what structure will suit them the best. Can you guide them on the same?

Q3. Thakur Publishing house, an age-old Printing press feels that over the years their employees have lost their motivation and their performance standards is dipping.

a. They have hired you as a consultant. Can you guide them about how can they use Mc Cleland’s Theory of Needs to motivate their employees?

b. Also, can you use ERG Theory, to help guide them to motivate their employees?

Business Economics

1. Demand forecasting is not a speculative exercise into the unknown. It is essentially a reasonable judgement of future probabilities of the market events based on scientific background. Explain the statement by elaborating any 3 methods each from qualitative and quantitative methods of demand forecasting.

2. Law of Demand drives the economy and helps business decisions that meet consumer needs. Demand is the consumers' desire and willingness to pay for a product or service at a given price and time. Enumerate any five factors each from individual and market demand.

3. a. “The Law of Diminishing Marginal Utility plays an important role in the economy. It directly relates to the consumption and production of goods.” In context with the given statement enumerate Law of Diminishing Marginal Utility with its assumptions.

b. Calculate Marginal Utility and Average Utility from the information given in the below table:

Quantity Consumed Total Utility

1 20

2 35

3 47

4 55

5 60

Organisational Behaviour

Q1. Leadership is widely regarded as a critical attribute that is becoming increasingly scarce in organizations. It is a process in which an individual seeks the support of others to achieve common goals. Leaders are visionary individuals who act as catalysts in motivating and influencing others. Given these statements, it is essential to examine the importance of leadership in any organization. Conclude by answering that how the organisation would fare if leadership is not right?

Q2. Harvey and Weems are Team leaders of team A and B respectively. Harvey is very open to feedback and does not let his perception rule his decision. He takes action based on facts and figures whereas Weems get carried away with his perception. Team A is very happy and motivated team which is clearly visible by their performance and just the reverse goes for team B. Weems takes aid from a self-help book where he reads about the managerial implications of perception. When he does a self-analysis he understood that all this while he was working totally under the influence of his perception. Weems decides to take a plunge and modify his behaviour. Discuss any three managerial implications of perception and conclude by stating that what could have made Weems change his way of behaving?

Q3. John and Jacob are co-workers. They both are working in the same project but their work values are very different from each other. John belongs to GenX (The X Generation) and relies a lot on the team-work as well as its (team’s)progression and upliftment, whereas Jacob is from GenY (The Y Generation) or the Millennial and for him self-reliance is more important. Though they share a great personal rapport but they always are found having disagreement at work.

a) Explain the reason for their disagreement? It is natural to have such disagreement, give concluding remarks for Jacob’s behaviour in terms of the generational values.

b) Introduce the value system of your generation. Discuss the rest of the generations and their values?

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Financial Accounting & Analysis

Q1. Analyse the following transactions for Surprise Ltd. using the concept of Accounting Equation comprising of Assets, Liabilities and Equity.

1. Commenced business with cash of ₹ 5,00,000.

2. Purchased equipment for cash ₹ 2,00,000.

3. Purchased furniture worth ₹50,000 on credit from IndiMart.

4. Purchased raw materials for ₹25,000 against cash from XYZ Suppliers.

5. Deposited cash of ₹ 1,25,000 in the current account.

6. Sold goods for ₹75,000 and received a cheque against the same.

Q2. Prepare a vertical balance sheet from the following information:

Liabilities

Rs.

Assets

Rs.

Share capital

Share Premium Account

General Reserve

Profit and Loss account

6% Debenture

Bank Loan (Long Term)

Bank Overdraft

Sundry Creditors

Provision for Taxation

1,50,000

5,000

60,000

17,000

50,000

35,000

20,000

60,000

10,000

Goodwill

Land and Building

Plant (at cost less dep.)

Furniture (at cost less dep.)

Investment (Trade)

Debtors

Stock

Cash at Bank

Prepaid expenses

Preliminary expenses

20,000

80,000

44,000

3,000

80,000

70,000

60,000

40,000

5,000

Total Rs.

4,07,000

Total Rs.

4,07,000

Q3. A) Prepare a comparative income statement for any company extracting their P&L statement for the years 2020-21 & 2021-22. Analyse the incline and decline in the different elements in the P&L Statement and provide detailed insights.

Q3. B) Prepare a trend analysis statement for any the same company extracting their P&L statement for the years 2019-20, 2020-21 & 2021-22. Analyse the incline and decline in the different elements in the P&L Statement and provide detailed insights.

Strategic Management

1. You are a business person who has access to capital and want to build a global advertising empire. Create a strategic plan to build your business, do you think that acquisitions could be a strategic option? Justify your answer.

2. The Indian Super League is India’s leading soccer league but is struggling with viewership? What could be the reasons for this lack of consumer interest? What strategies would you recommend to the league management if you were its strategy consultant?

3. Inox and PVR recently merged together to create India’s largest theatre groups, the combined entity now has 1500 theatres across the country. This is 20% of the current market size and nearly 50% of the revenue.

a. If you were an owner of a single screen theatre in a city where Inox PVR have multiple screens what strategies would you adopt to compete.

b. Analyze the state of India’s movie theatre industry and what the industry needs to do to evolve going forward in this highly competitive technology driven media and entertainment industry.

Business Law

1. Free Consent is an important essential element of a valid contract. Explain what is Free Consent and the instances under which Free Consent in an agreement would be affected. Please provide examples for each of such instance.

2. Please highlight two (2) instances where the courts in India have intervened to protect environment or prevent degradation/pollution of environment. Kindly note that the instances should be real life cases.

3. Gaurav is a new joinee in an organization and he has certain queries with respect to employee related laws. He has been directed to reach out to you with the queries. Kindly advise him:

a. As the organization deducts Provident Fund from the salary, can you please explain applicability of the schemes under Provident Fund and how is the calculation and apportionment of the Provident Fund done against various schemes?

b. Who is entitled for Gratuity and how is the payout of gratuity calculated?

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Essentials of HRM

1. ‘Mirage Investments Ltd’ is a wealth management company with multiple locations in India. The top management plans to create a dynamic human resource department for managing employee relations. You have been hired as their HR Business Partner. Explain to the top management, what will be the objectives of your HR department in this organisation. Give some examples in the context of this company.

2. The Luxe Group of premium hotel chain wants to restructure its human resource department. As their HR advisor, explain to the top management the various activities under each new subdivision in the Department. Elaborate them with corporate examples.

3. Shanghai Food Corporation is reviewing its human resource planning. It is analyzing the various sources of the company’s human resource demand forecasting. Keeping this context in mind, answer the following:

a. What are the qualitative methods of HR demand forecasting that are available with the company?

b. Discuss the trend analysis method of quantitative technique in HR demand forecasting.

Decision Science

Q 1: Bad gums may mean a bad mood. Researchers discovered that 85% of people who have suffered a bad mood had periodontal disease, an inflammation of the gums. Only 29% of healthy people have this disease. Suppose that in a certain community bad moods are quite rare, occurring with only 10% probability. If someone has periodontal disease, what is the probability that he or she will have a bad mood?

Note: Draw the tree diagram for the above problem. Handwritten tree diagram is prohibited.

Q 2: Using MS-EXCEL show the Regression model, consider ‘Instagram followers’ as dependent variable and ‘no f post per day’ as an independent variable. Write the interpretation of EXCEL Tables. Write the conclusion on the fitting of your model also.

no of followers

no of post per day

439

340

315

444

377

456

495

304

401

305

338

348

402

395

Q 3A): 1000 light bulbs with a mean life of 120 days are installed in a new factory and their length of life is normally distributed with standard deviation of 20 days. If it is decided to replace all the bulbs together, what interval should be allowed between replacements if not more than 10% should expire before replacement?

Note: You are not supposed to use EXCEL or any other software to write this answer.

Q 3B): calculate the average age of migrants for both the categories of gender and write your interpretation.

Age group

Male

Female

0-4

98,34,738

91,27,975

5-9

1,09,59,506

99,58,059

10-14

1,24,25,108

1,14,51,227

15-19

1,26,83,733

1,65,18,666

20-24

1,31,97,283

3,36,58,466

25-29

1,30,45,214

3,75,22,017

30-34

1,21,34,009

3,42,86,096

35-39

1,20,60,030

3,30,54,887

40-44

1,09,00,143

2,72,61,236

45-49

97,04,026

2,34,47,716

50-54

79,40,152

1,78,42,986

55-59

61,61,754

1,51,92,910

60-64

54,01,736

1,43,47,372

65-69

36,87,082

1,01,41,196

70-74

26,62,421

70,33,728

75-79

13,41,572

34,93,001

80-85

14,61,296

42,53,695

Note: You are not supposed to use EXCEL or any other software to write this answer

Business Communication

1. Mr. James Steven is the Sr Manager in an established IT company. He works with a core team of 20 and at most times communicated through written verbal communication. He intends to sound persuasive while he communicates with his team and he wants them to feel equal at all times. Which are the steps of writing messages that he should keep in mind while drafting messages to be sent to his team. Define strategies of writing persuasive messages?

2. Define what is a Report and a Proposal. Define the sections of report writing explain each in detail.

3. a. As a consultant, explain four steps to develop a strong brand for Man Machin. How can social media impact communication in business? What are the strategies for Business Communication through Social Network?

b. You are planning to switch your job and are in the process of applying to another company. What is a job market? What are the points of an organization and job opportunity will you consider while in the process of applying for the job?

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Operations Management

1) As a business owner, one of the most critical decisions you will make is choosing a location for your business setup. What are the various decision criteria for deciding a location for a business setup, and how do they apply to setting up an electric vehicle charging station? Assume any size for the setup.

2) Explain in detail the various types of plant layout concepts that are available in operations management. Give examples of where each of these types can be employed respectively. Briefly explain a layout applicable for a cloud kitchen format vis-à-vis a dine-in restaurant, highlighting the good points and bottlenecks, if any.

3) A patisserie brand is planning to open a new mid-sized pastry shop near your locality. Considering their expertise and knowledge in manufacturing and branding their product offerings, they are confident of getting into the new pastry shop operations. You are required to suggest the team on the following points:

a) What strategy would the pastry shop adopt for an Aggregate Operation Plan of resources given a time frame of a year.

b) Discuss the concept of Q and P systems of ordering along with its issues in inventory control for the pastry shop

Industrial Relations & Labour Laws

Q1. “International Labor Organization” was designed as the first truly tripartite labour organisation, giving equal voice to governments, workers and employers in its executive bodies. But it has been accused of being lumbering and out of touch, mired in bureaucracy and failing to ensure that its conventions and guidelines are taken seriously by ratifying member states. Discuss citing areas where ILO is falling behind.

Q2. A large number of unions within an establishment hampers the process of collective bargaining as it is difficult to reach a settlement with all of them. In the light of this statement, discuss recommendations made by National Commission of Labor in improving the effectiveness of collective bargaining.

Q3. Moonlighting is working for a business of the same niche while being a permanent employee of another.

a) Discuss whether it is an ethical practice.

b) Explore the coverage of labor laws.

Performance Management System

Q1. You are an HR Manager at Roohi Medical Devices Ltd. The company would like to introduce Self Appraisals for the Sales Teams. Design a Self Appraisal Form for Sales Executives in the organization.

Q2. “Tara Styles” is a fashion, cosmetics and beauty brand that caters to male and female products. The company has been growing at a rapid phase and now plans to reach pan India presence. Prepare a Balanced Scorecard for “Tara Styles” covering one goal each in Financial, Customer, Business Process and Learning & Growth quadrant.

Q3. You have joined as at Team Leader at “YourWorkSpace” which is a co-working space wherein different companies lease offices / workstations.

Using the SMART principles, prepare 2 goals each for each of the following :

a) Sales Manager at “YourWorkSpace”

b) Admin Manager at the company

Manpower Planning, Recruitment and Selection

Q1. What are the external sources of Recruitment? Which sources do you think are suitable for recruitment in an academic institution? Why?

Q2. You, as a HR Professional, are analyzing the Human Resource requirement of your organization. While doing it, what kind of challenges you can face?

Q.3 a) As a Manager, what problems you can face while managing the performance of the employees?

Q.3 b) You, as a team leader of a team of five members, are observing that the performance of three members of your team is reducing day by day in last couple of months. What techniques you will use to improve the performance of employees?

Compensation & Benefits

1. CONSTRUCT Pvt Ltd. is a newly set up construction company in Mumbai and the company is in the process of determining the pay structure in the organization. Currently the company has 50 employees in the sales department. As an HR Manager of company, discuss which individual compensation plans you can use to motivate these 50 sales department employees to meet the targets.

2. WESTEROES Pvt Ltd is a decade old IT Company from Pune. You are hired as an HR Consultant and you are expected to identify and suggest to the management appropriate approach to job evaluation. Enlist the different approached to job evaluation and suggest an appropriate one to the company.

3. INFOTICS is a well-known IT Company in India since 2000. The company is planning to revise the compensation structure. In this background answer the following:

a. What could be the components of direct pay structure?

b. What could be the components of indirect pay structure?

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Organisation Culture

1. In what ways has the Schein model of organizational culture been influential in shaping our understanding of organizational culture? How can this model be applied in practice?

2. How do different cultural dimensions, such as individualism-collectivism or power distance, affect organizational culture? How can leaders use this understanding to create a more inclusive and diverse workplace?

3. a. In what ways can organizational culture models be used to improve organizational performance? What are some of the challenges associated with using these models in practice?

b. How can leaders leverage organizational culture models to create a positive workplace environment? Give a contextual example?

Organizational Theory, Structure and Design

1. ‘Star Bazaar Limited’ has decided to modify their organizational systems to beat the market competition. Help them assess the organisation according to the 7S framework in the context of this retail chain company. Give appropriate examples in this case.

2. Look Book, a social network platform has decided to launch it mobile application for engaging its users. However, the IT head has no idea about the challenges it might face. As their Business consultant, explain the different phases of organisational life cycle, that the company may go through. Associate these phases with the social media business.

3. Ryan, the VP and Suman, the AVP are brainstorming on strategies for enhancing the organisational effectiveness of their export-import business. While Ryan prefers the traditional Goal Approach, Suman believes in a more contemporary Stakeholder’s approach. Keeping the above scenario in mind,

a. How do you think Ryan wants to use the goal approach for the business and discuss its loopholes?

b. Explain why Suman supports the contemporary stakeholder’s approach?

Sales Management

1) FMCG companies like Unilever and Procter& Gamble salespeople are known to be given aggressive sales quotas and targets. Sales quota and target setting has 4 methodologies namely sales volume target/quota, activity target/ quota, profit target/quota and expenses/target quota. From your understanding of the FMCG market, what kind of methodology would be used by you to set targets for the sales team and why? Explain in detail.

2) Sales forecasting is one of the most important tools for any large organizations to meet its revenue estimates. Popular forecasting tools are jury of executive opinion, poll of sales force opinion, projection of past sales, time series analysis and exponential smoothing. What method would you recommend for a startup organization and why?

3) HCL is an Indian multinational with its headquarters based in Delhi. It has total revenue of $11Billion with net income of $2.8 Billion across all its business units which has both information technology services and products.

Based on the success of its local laptop brands in the Indian marketplace, HCL would like to enter the high-end laptop/notebook segments by distributing Dell products.

Laptops/notebooks as a product category fall in both the B2B (Business to Business) as well as B2C (Business to consumer) segments.

As the Vice President Sales for HCL-Dell laptops, you are required to come out with a sales management strategy covering sales methodology and budgeting:

a) Out of the 5 theories of buying namely AIDAS, Buying Formula theory, Behavioral equation theory SPIN and Right set of circumstances theory, which would be used by you to build a sales methodology for HCL-Dell laptops? Please justify your choice of methodology

b) Out of the top down and bottom-up methodology for setting budgets which of them would be used by you for HCL -Dell laptops and why?

Marketing Strategy

Q1. An IT firm is facing fierce competition from its competitors in the market. Which defending market strategy should it adopt to retain its global position? Suggest what actions can be adopted by the firm to increase its internal resource effectiveness.

Q2. HUL as an organization wants to analyze the market growth versus market share of its product portfolio. Consider any top four performing product categories. Which matrix can be utilized for the same? Define which strategy can be used by each quadrant.

Q3. Case Study: Rural retailing constitutes more than 95% of total retail revenues with more than 70% of India's population concentrated in the rural areas. Rural hypermarkets are growing at a blistering pace meeting the unique requirement of the rural consumer. The range of services provided by the rural retailers extends from creating a platform to buy and sell farm produce, to banking services, to restaurants,etc. One of the key players in the rural retail segment is ITC with its Choupal Sagar initiative. ITC has 14 outlets in operation presently and plans to increase the number to 700 over the next 7 to 10 years. ITC choupal Sagar retail products acts as a procurement hub for ITC e-choupal where farmers are offered better rates for their agricultural produce compared with prevalent market rates for the same. Other examples of players and their services in rural retail segments are DSCL’s Hariyali Kisan Bazaar which has more than 70 outlets presently and company proposes to operate a total of 200 outlets over next 12 months Reliance Retail and Pantaloon Retail India Limited are expected to undertake more ventures to capture the fast growing and tap potential in rural retail segment. Q3a. Why do we call that rural retail has abundance potential in India. Justify it.

Q3b. What kind of market strategy can be adopted by ITC to strengthen its presence in rural segment of India?

International Marketing

Q1. “Think globally, act locally” has been often used in various contexts. Comment on the same and give your opinion in which areas this term can be applied?

Q2. Countries like US have at times stated “America First” as their policy. Do you consider that our country should adopt “India First” policy? In this context explain how countries can create barriers to promote their own products.

Q3. Read the following case study carefully and then answer the questions that follow: India has been the home of Ayurveda. Ayurveda drugs have been a key player for medicines in India. Your company manufactures various Ayurvedic drugs, and its Ayurveda formulations have done well to recoup Covid 19 patients in India. In order to change the things in its favor to cash-in on the “Covid 19” the company wants to adopt a new strategy and market its products globally.

a) Explain your strategy to launch Ayurvedic products to global market after the pandemic?

b) Suggest any two Market Entry Strategies for the company to enter global markets?

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Consumer Behaviour

1. Explain Motivation in Consumer Purchases. Taking Sony and Bose as examples of a Home Theatre System explain how what are the Rational and Emotional Motives for purchasing SONY or BOSE Home Theatre System.

2. You want to purchase a washing machine. With reference to this explain what is Total Set, Awareness Set, Consideration Set, Choice Set before making the final choice of the washing machine that you and your family desire to have/ own and use.

3. Answer the following:

a. What is acculturation? Give 5 product or services that the Indian consumer has adopted for their regular consumption as a result of Acculturation.

b. Fear and Optimism / Positivity drive consumer behaviour. Give 2 examples for fear and 2 examples of optimism / positivity has been used to drive customers to either buy certain products or stop them from buying certain products / services.

Brand Management

Mr. Sharma is planning to launch a new health and wellness app that will provide users with customized workout and nutrition plans based on their individual needs and preferences. As the brand manager, you have been tasked with developing a brand identity for the app

1. What are the various types of brand elements that you would suggest for the health and wellness app?

2. What are the criteria for selecting appropriate brand elements that will resonate with the target audience and communicate the app's key benefits?

3. M/s Man Machine Company is a new player in the market that deals in high-quality men's grooming products, including shaving kits, beard oils, and aftershaves. The company is committed to using natural ingredients in their products to ensure that their customers are getting the best quality grooming experience. However, they are struggling to differentiate themselves from established competitors in the market.

a. As a consultant, explain four steps to develop a strong brand for Man Machine Company.

b. Also, cover various positioning approaches for Man Machine Company and suggest the one that fits the brand

Customer Relationship Management

1. You already have CRM software installed in your company and that is providing support to your existing CRM practices. However, your bigger worry is that there is a lot of technological development that is happening in the CRM market, which you need to integrate at your workplace. How do you ensure that there is a systematic integration between the future of CRM, best practices and internal systems and processes?

2. Your company manufactures air conditioners. You have products both for industrial markets, as well as consumer markets. However, this industry thrives on season and with plenty of players in the market, CRM really does not work is what the management thinks. Being the head of sales and marketing you feel differently and you understand that without CRM practices you would not even have a chance to forge a strong relationship in a highly fragmented marketplace. You have a meeting with the top leadership next week. Prepare a case favouring CRM?

3. Ravi has started his own coaching centre for competitive exam preparations. Although he is hiring the best and the most competent people, with the best salary, he is not able to compete with the other players. The market is mostly unregulated with a large proportion of students visiting private coaching. Apart from that, the bigger players can scale easily. You feel that for your growth you need to approach a reference-based mechanism. More the references there is a higher chance that new students would enrol.

a. How will you create a system to build this? How will design the reward system?

b. What will be your evaluation criteria to measure the success of this initiative?

Enterprise Resource Planning

Q 1. Sparsh Hospital (Orthopedic) required a robust business management solution to get the most efficiency and results from their team of medical professionals across multiple branches. The lack of system integration made processing bulk data volumes slow and prone to errors. Manual reporting was inefficient and not possible in real-time. Additionally, the existing laboratory information management system (LIMS) software led to duplicate data and processes. Sparsh Hospital wanted to eliminate these errors by using an ERP system. As a consultant to Sparsh hospital, what are the benefits of ERP packages that you will highlight to the management to overcome the challenges faced by them? How will you ensure that the implementation goes smooth, costs are saved rather than wasted?

Q 2. You have joined an online food aggregator as the CEO in the month of April 2021. The group had implemented an ERP System which went live in the month of November 2020. Also, few key members who were a part of the implementation team, left in between. After 1 month of joining the group, you found out that the ERP system implemented is not being used at its full capacity and also there is lot of resistance from the users. The President/MD has already invested time and money in the ERP system. As a CEO, you have to present the updates and findings to your MD. You seek answers to the following questions: What could be the probable reasons before or during the implementation that were not identified at that time, that led to the poor usage of the system? You, have to present a future plan to make the use of the system among users a hit. What will be your approach and strategic plan?

Q 3. A. Compare the pros & cons of pre-packed software versus customized software. Explain any two emerging trends that are currently integrated in ERP packages.

Q 3. B. What are open-source ERP packages. Explain the features of any two open-source ERP packages.

Total Quality Management

Q.1 You are appointed as head of Global Sourcing. You realize, your organization is carrying out complex global sourcing initiatives, but they are not adequately supported with equally thorough network design. Discuss the factors you would consider designing a global supply chain. Give some industry examples where it was successfully adopted.

Q2. Maxx Industry has received a major export order. To ensure that its processes work in tandem to conform to the export quality requirements, Maxx wants to formulate and control the business process effectively using SPC techniques. Discuss the major tools of SPC that may help Maxx in achieving its objective.

Q3. You have been asked by the management of your organization to improve employee productivity. After a thorough investigation, you realize productivity is low due to workplace injuries and illness and there is a need for an ISO standard which is designed to provide an effective set of processes for improving workplace health and safety.

a) What ISO standard would you recommend, explain its benefits?

b) Discuss the process of developing a new international standard.

Procurement Management

1. Explain various types of purchases with appropriate examples.

2. Discuss the process of strategic sourcing with suitable examples.

3. Consider PQR Inc. is procuring various products for their consumption. While procuring these products they want to go with the e-sourcing process.

a. Explain various online catalogs of e-marketplaces.

b. Explain the process of online auctions.

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Project Management

1. A ABC company is launching the new project consist of designing and constructing a Cricket Stadium and Amenities around it. Prepare the RACI (Responsible, Accountable, Consult, Inform) Matrix with the following details.

a. Brief activity list (6-8 activities).

b. Figure out 4-6 project management related roles. c. Prepare the RACI Matrix for the same.

2. A ABC company is launching the new project consist of designing and constructing a Cricket Stadium and Amenities around it. Consider following details for the project. a. Feasibility study b. Estimating the cost – Material and Construction c. Designing of Stadium and Amenities. d. Procuring the material e. Construction and installation f. Finishing work You as a project controller are asked to submit your plan for project control. Cover different project control tools and explain how they will be applied in this case. Also, mention as a head of project control which control you will monitor personally and why.

3. Answer the following questions:

a. A ABC company is launching the new project consist of designing and constructing a Cricket Stadium and Amenities around it. For this work we have three options. The details for these options are given below.

I: Initial investment C1 to C6: Cash flow at the end of Year-1 to Year-6 respectively.

Option-I

Cashflow

-20

Option-II

Cashflow

-25

Option-III

Cashflow

-30

Consider Discounting Rate as 8% per year.

b. Consider a hypothetical project of conducting a grand event in stadium. Explain the triple constraints of a project in this context with the examples for each constraint. Give your summary comment about this.

Service Operation Management

Q1. Explain the concept of ‘Service Design’ in Service Operations. Discuss the various approaches that Service setups can adopt to implement ‘Service Design’? Explain the concept with the help of reference from the Retail setup like a Supermarket .

Q2. What Role do Service ‘Engineers’ play in designing ‘processes’ Service Operations. Explain the three techniques used to evaluate service operations with reference to a setup like a Fine dine family restaurant.

Q3. The ‘Food delivery’ segment is a good example wherein the businesses involve both manufacturing (food preparations) as well as service operations. The sold products are evaluated by the customers and they are also rated based on the service that the seller provides. With reference to the industry discuss the following aspects of service operations

a. Discuss the elements that need to be planned in a Service Framework of the mentioned setup.

b. What are the challenges faced by the Service Managers who manage these service operations?

Operations and Supply Chain Strategies

1. List down the competencies needed for an efficient global Operations and Supply Chain. Which competency would you highly prioritize if you are a producer of a semiconductor, which has a global demand in today's scenario. Justify.

2. Online fashion retailer Zalando to lay off hundreds of employees. Google fires 450 staff, Twitter shuts 2 offices; Meta confirms 11000 layoffs etc. If you are one of the founders of service industry which steps you will take with respected to industry life cycle.

3. The Landmark Group owned "Home Centre" has grown into one of the largest retail and hospitality conglomerates in India. They have presence in India, North Africa and Dubai operating over 630 stores across 145 cities with over 9.4 million square feet of retail space. The company is planning for an aggressive growth in the next 5 years and as part of this is planning to expand to business to many countries in South America and Far East. The biggest challenge they face is of shipping the heavy furniture and maintaining the huge inventory, which adds on to a lot of costs.

a. You are appointed as business consultant in the organization. Suggest some different level of strategies that ultimately helps them.

b. Explain different expansion strategies with respect to "Home Centre"

Business - Ethics, Governance & Risk

1. What is the ethical principle that underpins risk management concept and how does a listed company’s board manage enterprise risk? Explain with the help of an example from the annual report of any ONE listed co (from NSE top 500 companies by market capitalization) the key initiative taken by the selected company in FY2021-22 to manage ONE financial risk and ONE non-financial risk.

2. From the Sustainability Report (FY2021-22 or 2022-23) OR Business Responsibility & Sustainability Report (FY2021-22 or 2022-23 Annual report) of any one listed company from across the globe, select any ONE Carbon Emission reduction initiative adopted and practiced by the company. Explain the initiative in your own words and analyse if it is effective/outcome driven or not, if yes provide quantitative proof for the same. (No diagram/graphic or table required).

3. a. ‘Professionals such as doctors, accountants and lawyers have a charter/framework of code of conduct, duties and obligations that other people do not.’ Why is that so? Present your point of view with its supporting arguments/reasons. (Two points of view/reasons with explanation is good enough)

3. b. Choose any one ethical principle from the below list and with the help of a day-to-day work place process or practice showcase how your company/ any company delivers/ does not deliver on the chosen ethical principle. List of ethical principles: Transparency, Fairness, Responsiveness, Dignity.

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Research Methodology

1. Identify a relevant business problem, gather support from literature to identify research gap. Now, develop a research proposal based on the research gap.

2. What is meant by a dependent variable? Identify the one from the following theoretical model. State any six hypotheses from this model. Identify the mediating and moderating variable.

3. Nykaa is an Indian e-commerce platform that specializes in beauty and wellness products. Founded in 2012 by Falguni Nayar, a former investment banker, the company has become one of the largest players in the Indian beauty industry. In 2018, Nykaa launched its own private label line of products, which included makeup, skincare, and haircare. The company's decision to enter the private label space was driven by the desire to provide customers with high-quality products at affordable prices. The move paid off, as Nykaa's private label products became a hit with customers. By 2020, the company had over 2.5 million customers, and its private label products accounted for more than 30% of its revenue. In addition to its e-commerce platform, Nykaa has also established a strong offline presence. The company has over 80 brick-and-mortar stores across India, including in major cities such as Mumbai, Delhi, and Bangalore. The stores are designed to provide customers with a seamless shopping experience, with a range of products and services on offer, including makeovers, hair and skincare consultations, and product demonstrations. Nykaa has also been quick to embrace the latest trends in the beauty industry. In 2020, the company launched an augmented reality feature on its mobile app, which allows customers to try on makeup virtually before making a purchase. Despite the challenges posed by the COVID-19 pandemic, Nykaa has continued to grow. In 2020, the company raised $13.6 million in funding from a group of investors, including Stead view Capital and Singapore's sovereign wealth fund GIC. The funds were used to support the company's growth plans, which include expanding its product range and further strengthening its offline presence. Overall, Nykaa's success can be attributed to its focus on providing high-quality products at affordable prices, its strong offline presence, and its willingness to embrace the latest trends and technologies in the beauty industry. Nykaa wants to expand in food delivery. You have to conduct research for Nykaa. a. Develop a questionnaire to survey the consumer and collect their response on what factors might be responsible for consumer’s interest in online food buying.

b. Assume you have to conduct an interview. Who will be ideal respondent for the interview? How will you approach them?

Entrepreneurship and Venture Capital Management

1. Write a business plan (executive summary) of your own entrepreneurial idea also suggest and explain what kind of financing would you prefer for the same and why?

2. Explain in detail business canvas model for a business idea of your own.

3. Legacy bakers want to expand their business, due to competition and much healthier options available in the market which is kind of becoming a replacement to their products. Legacy bakers are finding it difficult to take effective measures to sustain their business among competitors.

a) What kind of innovation they should select so that they can be one of the most chosen brands of all others?

b) Do you think they can expand their business by using the franchise model? What will be your advice to them?

Digital Marketing

A small business owner is trying to decide how to allocate their marketing budget for the coming year for M/s Fresh Blossom. The company deals with selling flowers to the final customers. They have 50+ retail stores in major cities. The company specializes in imported flowers. They have historically relied on traditional marketing methods, such as print ads in local newspapers and flyers distributed in the community. However, they've been hearing a lot about the benefits of digital marketing, and are considering shifting some of their marketing budgets to digital channels.

1. The owner wants to understand the interaction points of the Marketing and Consumer Funnel stages so that he can take appropriate decisions for the organization.

2. Explain 6S Digital Marketing Implementation Strategy for Fresh Blossom.

3. a. What are some of the key differences between traditional and digital marketing, and how might these differences impact the small business owner's decision?

b. What are the various social media platforms that you will use to promote Fresh Bloom? Explain the same with reasons.

Financial Institutions and Markets

Q1. Ambey Ltd. is one of the biggest players dealing in fitness machines in India. The company now intends to launch a range of fitness food for fitness-conscious people and plans to market it by selling it on various e-commerce portals and opening retail outlets. So, the management of the company is planning to raise further capital in the debt market. As a financial advisor to the firm advise the various techniques which the company can use in order to raise capital from the debt market.

Q2. Prabhas has joined non-banking financial companies (NBFCs) but is unclear about the role and types of NBFCs. Apprise, Prabhas about the role of NBFCs in the financial services segment with various types of NBFCs as per business activity catering for the financial needs of the Indian economy with examples.

Q3a. Uday is a new joiner at a currency exchange firm. His first task given by the manager is to prepare a report on trends in the major currency exchange quotes for the past year. However, Uday has little knowledge about the participants in the foreign exchange market. Brief Uday about the various participants in the foreign exchange market for successfully executing his task.

Q3b. “Regulatory mechanisms are implemented to ensure that there is always a balance between the inflow of money and the outflow of funds so that the financial markets are able to function efficiently and effectively.” Explain the important regulatory authorities in India with their functions.

Strategic Financial Management

1) Sun Ltd plans to invest INR 500,000 in a project with the following cash flows:

Cash flow after tax year 1 = INR 100,000

Cash flow after tax year 2 = INR 300,000

Cash flow after tax year 3 = INR 200,000

Cash flow after tax year 4 = INR 200,000

The discount rate is 5 per cent and the risk adjusted discount rate is 20 per cent. Determine the NPV of the project using the risk adjusted discount rate. Will your decision be the same if the risk adjusted discount rate is increased to 22 per cent?

2) Mergers and Acquisitions are a part of corporate restructuring exercises. Discuss the different forms and types of mergers and acquisitions.

3) a) An investor purchases a August call option on Tata Motor’s stock, with an exercise price of Rs. 440. Determine the intrinsic value today if Tata Motor’s stock is trading at i) Rs. 420 ii) Rs. 460

3) b) Apple Ltd has deployed a capital of 400 million in Orange Ltd a 100 per cent owned subsidiary company and it incurs a cost of 10 per cent. The after-tax profit generated by the subsidiary company is INR 45 million. Compute the EVA generated by the company?

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International Finance

Q1. ABC Ltd- An Indian Multinational Company wants to expand its operations in European Nations and has decided to buy a land in Poland for setting a manufacturing unit. The setting of the manufacturing facility will open billion-dollar European Market for the company.

Q2. An Indian company imported goods from US. The US manufacturer invoices the shipment in Dollar (USD), and the amount is USD 5 million. The importer needs to pay the amount by 30 October 2023. The data regarding the futures contract as on 10 October 2023 is:

Interbank Spot Market

USD-INR 80.2725 - 80.2775

NSE futures:

USD INR 281023 80.3175- 80.3250

Questions:

Explain the process of hedging with currency futures for the above case, if the spot rate turns out to be INR 79.1250 on 28th October. What is the notional loss/profit of the Indian company when compared to the actual spot rate on October 28th? (Assume that the futures settlement rate is the same as the spot rate on the contract expiry date.)

Also, if the spot rate was 81.6250 on the expiry date, what would be the company’s notional profit for having decided to hedge the exposure?

Q3. An Indian Merchant importing goods from UK worth 1 million GBP. But there is no direct quotation between GBP INR is available in the market. The spot rate in the market available is

GBP USD 1.2100

INR USD 0.012

a. Calculate the exchange rate between GBP INR using the above information

b. Assume that spot quotation between USD INR 80.7400- 80.8700. The six months forward is 216.25-218.25. Calculate the six months forward bid and ask rate for USD INR.

Strategic HRM

1) Brillio is a technology company that develops and deploys disruptive solutions that help customers compete better and capture business value faster. The company has invested in developing advanced tools. A sharp and obsessively focused talent acquisition strategy is at the core of Brillio’s ability to meet the highly demanding needs of its technology clients. HR Head at Brillio says. “When talent acquisition equips business to meet market needs, HR stops being a support function and becomes a strategic partner.” and that is just because of the key challenges around talent acquisition. As the HR Head of Brillo point out the challenges faced by Talent acquisition team in detail. 2) A follow-up survey was conducted the year after the implementation of the new appraisal system. Results were as follows:  81 percent better understood work group objectives  84 percent considered the new appraisal fair  72 percent said they understood how their merit raise was determined  70 percent met their personal and work objectives  77 percent considered the system a step in the right direction

As the HR manager you have noticed change in an appraisal system after the implementation of the new appraisal system. List out the Modern Appraisal Methods which has resulted a positive outcome with examples.

3) Jim Delaney, president of Apex Door, has a problem. No matter how often he tells his employees how to do their jobs, they invariably decide to do it their way, as he puts it, and arguments ensue between Jim, the employee, and the employee’s supervisor. One example is the door-design department, where the designers are expected to work with the architects to design doors that meet the specification’ While it’s not rocket science, as Jim puts it, the designers invariably make mistakes such as designing in too much steel, a problem that can cost Apex tens of thousands of wasted rupees, once you consider the number of doors in, say, a 30-story office tower.

The order processing department is another example. Jim has a very specific and detailed way he wants the order written up, but most of the order clerks don’t understand how to use the multipage order form. They simply improvise when it comes to a detailed question such as whether to classify the customer as industrial or commercial.

The current training process is as follows. None of the jobs has a training manual, although several have somewhat out-of-date job descriptions. The training for new people is all on the job. Usually, the person leaving the company trains the new person during the 1- or 2-week overlap period, but if there's no overlap, the new person is trained as well as possible by other employees who have filled in occasionally on the job in the past. The training is the same throughout the company for machinists, secretaries, assemblers, engineers, and accounting clerks, for example.

a) What do you think of Apex’s training process? Does it help improving the performance of employees?

b) Explain in detail what you would do to improve the training process at Apex Door.

International HR Practices

Q1. Dow Limited - an Australian MNC employed Australians (PCs) and Papua New Guineans (host country nationals) in its subsidiary in Papua New Guinea. The remuneration package for Australians is ten times more than that for Papua New Guineans for the same job. More than 85% of the host country employees (Papua New Guineans) complain that they are highly demotivated as the company pays highly discriminated remuneration for the same job performed by Australians and Papua New Guineans. Considering the situation, explain why do MNCs prefer Ethnocentric Approach and share the limitations of the same.

Q2. You are the Group HR director for a small company that has begun to use international assignments. You are considering using an external consulting firm to provide pre-departure training for employees, as you do not have the resources to provide this ‘in-house’. What components will be needed to be covered? How will you measure the effectiveness of the pre-departure training program provided by this external consultant?

Q3. Mazvode is a Japanese general insurance company which has spread its operations across the continents with almost 55 percent of its employees working outside Japan. Performance management policy of the company is more developmental, learning and feedback driven in Japan, while the same is highly measured and competitive in North America, goal driven in Europe and a mix of all approaches in other nations of companies units. There is widespread dissatisfaction with performance management practice across as found out in employee satisfaction survey, since performance management has scored minimal.

Further study revealed that younger employees in Japan have sought a competitive and incentive-based performance management, while employees in North America have felt that the system should focus more on development rather than being task driven since most of customer engagement performance comes from contextual performance. There are other employees who have argued to do away with performance appraisal system altogether as in their belief it was demotivating than helping any cause.

a) Describe the major challenges faced in assessing the performance in international context.

b) Suggest the criteria for the performance appraisal of International employees.

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Employee Development & Talent Management

1. You are evaluating the effectiveness of a training program aimed at enhancing the people management skills of Project Managers of an ITES company. Suggest the steps in developing a training evaluation process. How would you use the Kirkpatrick model to evaluate the effectiveness of training?

2. A retail chain wants to set up 40 stores across India in the next 6 months. They are hiring promising Stores managers, keeping their aggressive expansion plan in mind. Suggest some talent assessment tools for this position. The HR head wants to consider a few modern performance management methods besides 360 degrees’ approach. Which methods can she consider? What would be an argument for 360 degrees in comparison to other methods?

3. Orient Chemicals want to develop an effective succession plan to promote talent from within.

A. Suggest the steps involved in an effective succession planning program.

B. Why should Orient Chemicals focus on developing a Succession planning program?

International Logistics & Supply Chain Management

Q1. An international nutraceutical company is eyeing the Indian market for its next expansion plan. While it has anticipated good demand for its range of products in categories like dietary supplements, probiotics, and prebiotics in India, it has yet not decided about importing these products from its existing manufacturing units outside India or setting up an Indian manufacturing unit. Help the company in its supply chain planning & suggest a supply chain strategy for its Indian foray.

Q2. An Indian utensil manufacturer is embarking on an international expansion program by exporting to two countries, Bangladesh & Indonesia. Explain the various factors to be considered in planning the logistics for the exports expansion, and suggest the appropriate choice of logistics strategy (in-house / 3PL / 4PL etc.) for the same.

Q3. An Indian manufacturer of home lighting products has been facing stiff competition in the market due to its higher cost of production which leads to its products being as priced higher than its competitors. The company is therefore exploring sourcing its products from China where several low-cost suppliers are based.

a. What factors must the company consider for procurement from China? How can it best facilitate its procurement on an on-going basis?

b. Explain the role of government agencies in such procurement. What related procedural aspects will the company have to handle additionally for such procurement?

International Finance

Interbank Spot Market

USD-INR 80.2725 - 80.2775

NSE futures:

USD INR 281023 80.3175- 80.3250

Questions:

settlement rate is the same as the spot rate on the contract expiry date.)

Also, if the spot rate was 81.6250 on the expiry date, what would be the company’s notional profit for having decided to hedge the exposure?

Q3. An Indian Merchant importing goods from UK worth 1 million GBP. But there is no direct quotation between GBP INR is available in the market. The spot rate in the market available is

GBP USD 1.2100

INR USD 0.012

a. Calculate the exchange rate between GBP INR using the above information

b. Assume that spot quotation between USD INR 80.7400- 80.8700. The six months forward is 216.25-218.25. Calculate the six months forward bid and ask rate for USD INR.

International Marketing

Q1. “Think globally, act locally” has been often used in various contexts. Comment on the

same and give your opinion in which areas this term can be applied?

a) Explain your strategy to launch Ayurvedic products to global market after the pandemic?

b) Suggest any two Market Entry Strategies for the company to enter global markets?

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Services Marketing

1. You stay in an urban set up and in your city, health services for senior citizens are extremely unreliable. How will you plan your service offering? What are the challenges you will face while creating your service offering?

2. You are an entrepreneur who wishes to a cloud kitchen. How will you differentiate your offerings vis a vis your competitors? You are offering your services at a higher price point. How would plan your service offering?

3. Rajat wants to start a ‘C2C’ (customer to customer) model of food service. He has done his research. Rajat realized there is a need to have an option for customers to order it from home makers or families who would be interested in selling their cooked food to others. They are facing two challenges. First, registering new service providers and second, building a loyal customer base. a. How will you build a service brand?

b. How will you advertise your services?

Digital Marketing

They have historically relied on traditional marketing methods, such as print ads in local newspapers and flyers distributed in the community. However, they've been hearing a lot about the benefits of digital marketing, and are considering shifting some of their marketing budgets to digital channels.

1. The owner wants to understand the interaction points of the Marketing and Consumer Funnel stages so that he can take appropriate decisions for the organization.

2. Explain 6S Digital Marketing Implementation Strategy for Fresh Blossom.

3. a. What are some of the key differences between traditional and digital marketing, and how might these differences impact the small business owner's decision?

b. What are the various social media platforms that you will use to promote Fresh Bloom? Explain the same with reasons.

Market Research

Q1) Apple is facing a challenge that the latest versions of iPhone launched are not engaging enough for consumers. Consumers feel lack of innovation in the products. Using techniques of new product development elaborate on the steps that Apple must follow in the research and development to add innovative features in upcoming version.

Q2) As a market analyst at AC Neilson, you have been assigned a client from e-Commerce industry. The client faces continuous issues in decline in sale. Which methods of data collection would be appropriate for identifying the issues related with decline in sales? Justify along with sample size. Develop a market research process to understand the reasons for the same.

Q3) ChatGPT is the new AI agent, people are looking at. Several business organizations are trying to incorporate ChatGPT in their work. You have to conduct a research for Microsoft to resolve two business problems-

i) What are the reasons for people to use ChatGPT

ii) What are preventive measures for fighting the competition from Bard? Answer them using following:

a. Choose the appropriate research methodology for conducting the research that would answer the mentioned business problem. Elaborate the same along with justification.

b. You would choose appropriate sample for conducting research. Enlist the characteristics of the respondents, type of sampling employed and the research type with proper justification.

World Class Operations

1) You are the Quality Control Manager of an automobile manufacturer implementing Taguchi’s idea. In this context explain Taguchi’s Loss Function.

2) Quality is one of the parameters for companies to become world class. Examples can be cited of Ikea, Apple etc. In this respect briefly narrate the factors that affect quality of products manufactured by companies like Ikea, Apple etc.

3) A) Assuming that you are the Operations Manager of an automobile manufacturer, implementing Fault Tree Analysis. Briefly explain the steps involved in the implementation.

B) With reference to you being an Operations Manager implementing Fault Tree Analysis, explain how is it differ from FMECA?

New Product Development and Managing Innovation

1. In the context of physical products, what are the different types of product packaging and what needs do packaging help with? Consider the example of Great Point, a nearby super market. As you walk through the aisles of the supermarket, think about and list examples for the 3 different types of product packaging.

2. Ashutosh works as a product manager for a large multi-national video content platform (eg. Tik Tok, Instagram etc.). The company would like to create a new app targeted at older population, aged 60+ years. Ashutosh is entrusted with the development of the new product. Describe the approach across the different steps in generic product design and development process that he should follow.

3a. Using a real-life example from your industry of choice (eg. Automobile, FMCG etc.), explain how innovation is different from invention? Why should companies innovate? 3b. Imagine that you are the product manager of one of the hyper-local delivery aps – eg. Swiggy, Dunzo etc. The management has asked you to use the Kano model and write a report on the different types of product features in the appl. Explain the Kano model and the different types of product features with an example.

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Lean Six Sigma

1. Identify any 1 specific concern from any industry during the COVID-19 pandemic situation and depending on the selected approach to address the concern enlist the different tools which can be employed through the DMAIC cycle to narrow down the Key Process Input Variables (KPIVs) that are driving unacceptable output(s). The analysis of the concern (for e.g., if you choose restaurant industry then delivery concern or hospitals then patient handling concern) utilizing DMAIC process must include only tools necessary to resolve the concern. The focus should concentrate on a clear and minimalistic path to resolving the concern. You are free to follow any research, data collection and or analysis methodology that you consider the most appropriate to address the required task.

2. Suppose you are working as a facilities manager in a big mall of a metropolitan city that intends to adopt the lean technique for efficient management, identify any process/activity that needs improvement and create a broad outline in brief using DMAIC methodology.

3. a) Enlist at least 5 Indian companies preferably from different industries or sectors which have implemented Six Sigma in a successful manner. Also, specify at least 1 substantial benefit achieved from implementation by each of the 5 Indian companies.

b) Give at least 1 example of each type of waste (8 Mudas) reduced due to the implementation of lean six sigma in that organization. You are free to select any industry or sector.

Corporate Finance

1. Compute the NPV and IRR for project whose initial cost is 30,000 and cash inflows are 14000, 8200, 12000, 15000, 22000. Discount Rate is 10%. Cost of Capital if borrowed is 15%. Show value of NPV at IRR as discount factor. Based on the above calculations, should the project be considered?

2. Calculate the Cash Cycle using the following information. (Assume 360 days in a year).

Opening Balances

Raw Material

4,00,000

WIP

80,000

Finished Goods

6,00,000

Debtors

2,50,000

Creditors

5,60,000

Closing Balances

Raw Material

5,00,000

WIP

70,000

Finished Goods

7,25,000

Debtors

3,15,000

Creditors

6,25,000

Costs Incurred during the year

Manufacturing Costs

10,45,000

Excise Duty

8,50,000

Selling and Distribution Expenses

4,20,000

Admin. Overheads

3,00,000

Total Sales

4,20,00,500

Total Purchases

3,23,00,000

30% of sales are on credit and 80% of purchases are on credit

3. a. In the following balance sheet calculate the Current Ratio and the Acid Test Ratio

3. b. Sanghvi & Sons P.Ltd. is a private limited company with almost 80% shareholding with the Sanghvi family. It has now a requirement of Rs. 400 crores for a project to be undertaken. Currently it has a debt-equity ratio of about 1.5:1. The management of the company feels that a ratio of up to 2:1 is acceptable. Discuss whether the company should fund its requirements by Debt or Equity and various considerations for the same.

Cost & Management Accounting

Question 1: Office Products Ltd provides the Sales and the cost data for 60,000 units as given below. At full capacity the plant can produce 100,000 units

Sales Rs. 12,00,000

Costs:

Variable:

Material Rs. 2,40,000

Labour Rs. 3,60,000

Overheads Rs. 1,80,000

Fixed Cost Rs. 3,20,000

Total Rs.11,00,000

PROFIT Rs. 1,00,000

Prepare the Income statement under marginal costing for production at 80,000 units.

Question 2: Nikson Ltd provides the following information relating to the activities of a production department for the month of January 2023

Material Used Rs. 72,000

Direct wages Rs. 60,000

Machine hours 20,000 hours

Labour hours 24,000 hours

Overhead chargeable to the department Rs. 48,000

The relevant data for carrying out one order in the month of February is given below:

Material used Rs. 4,000

Direct Wages Rs. 3,300

Machine hours 1,200 hours

Labour hours 1,650 hours

Using the rates of the month of January, prepare a comprehensive statement of cost for this order by using the following absorption of overheads

1) Direct labour hours

2) Percentage of direct wages

3) Machine hour rate

Question 3a Samsung Ltd. are the manufacturers of Television. The following are the details of a Product during the year 2022.

Ordering Cost Rs.50 per order

Inventory carrying cost 10% per annum

Cost of Product A is Rs. 500 per unit

Annual consumption of Product A is 5000 units.

Compute the Economic order quantity. What if the inventory maintained by the company is 200 units?

Question 3 (b) New Corp Ltd. incurs fixed costs of Rs. 5,00,000 per annum. The company produces a single product with annual sales budgeted to be 70,000 units at a sales price of Rs.300 per unit. Variable costs are Rs.280 per unit. You are required to determine the breakeven point and explain the significance of breakeven point.

Retail Banking

Q1. Monetary Policy is one the important drivers in growth & development of an economy. Illustrate at least four instruments/tools which are used universally in implementation of monetary policy.

Q2. Regulators of Retail Bank use Capital Adequacy Ratio (CAR) extensively to check excessive growth of credit in the bank. What is the significance of CAR in credit policy of Banks and how it works?

Q3. Risk Management is an important activity of the bank to keep it functional & healthy. Any laxity on this front may lead to increase in non-performing assets

a) Explain Credit Risk, Operational Risk, Liquidity Risk & Interest rate Risk.

b) What are the reasons of, non-performing assets.

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Commercial Banking System & Role of RBI

1. Banking has changed radically over a period of 50 years starting from nationalization in 1969 of 14 private sector banks to privatization of banks in 1990s. Year 2014 resulted in setting of small Payments Banks in different parts of the country to a diametrically opposite step of mergers and consolidation of many weak public sector banks with a few large PSU banks in 2018/19. What has been the economic and financial compulsions/reasons for such changes in five decades?

2. Why banks are focusing more on shifting fund based lending to non-fund based lending? Explain different types of fund based and non-fund based lending activities.

3. Commercial banks are known for providing array of services to customers, the conventional one being on liability side are time and demand liability products.

a. Distinguish between time and demand liabilities and their characteristics

b. What are reasons for large financial institutions like Industrial Development Bank of India (IDBI) converting to commercial bank like IDBI Bank? Similarly, like Industrial Credit and Investment Corporation of India (ICICI) converted itself as ICICI Bank.

Marketing of Financial Services

Q1) Develop a Public Relations campaign for IRDA to help create awareness about Life Insurance sector and to educate policyholders about their rights.

Q2) Amit Chopra, (age 31 years) works with a pharmaceutical company and has not yet started to invest for his retirement. Amit is married to Neelam (age 28 years) and they have one son aged 2 years. Amit wants you to prepare a plan for him to retire by age 60. (You can make any assumptions to further build up your case.)

Q3) You are a Financial Planner. Your client Prashant Pandey aged 35 years and works with an IT company earning Rs 15 lakhs per year. His wife Priti, aged 32 years, is a homemaker. They have one daughter aged 5 years. The couple requires your help to make some financial decisions. (You can make any assumptions to further build up your case.)

a) Prashant wants to buy a Pure Risk Life Insurance cover of Rs 1.5 crore. He is confused whether he should buy a ULIP or a Term Plan. Recommend the product best suited for his requirement.

b) Prashant and Priti want your help to invest for their daughter’s higher education which they estimate would be required after 15 years.

Emerging Technologies: IoT, Augmented Reality, Virtual Reality

Q1. In addition to hotel services, Marriott offers a variety of venues for social and corporate events. Event organizers and customers can take an "online walk-and-talk" around the venue and visualize the entire event to get a realistic idea of how it would look from a participant's perspective. Users can see 360-degree, 3D views of custom-designed room set-ups, making event-planning easier than ever. According to Diego Herrera, CEO of Zebra Design, “It offers customers the unprecedented opportunity to try before they buy”.

 What sort of Digital Technology is Marriott using here?

 What are the Benefits for Customers? For Marriott?

Q2. The Levi’s Store – Levi’s Exclusive retail apparel stores have incorporated a powerful IoT system in collaboration with Intel. It helps in creating a seamless transaction process for its employees and customers. Describe three (3) ways in which The Levi’s Store uses IoT to improve operations and customer experience?

Q3. There are some amazing things happening in Toronto when it comes to smart city projects. The Canadian city is currently being used as a sort of real-life testing lab for some of Google’s most advanced smart city technology through their parent company Alphabets. Their plan is to develop a waterfront space livable space starting from zero into a tech-focused community.

a) Discuss any three (3) Initiatives which can be carried out by a smart city.

b) Discuss any three (3) hurdles a Smart city could face in implementation.

Fundamentals of Big Data & Business Analytics

1. There are different types of business analytics procedures that can be performed based on the problem statement. Assume you’re working for the government of India as the analytics advisor. Provide 3 different use cases that can be used for the government where you could take advantage of the different types of business analytics procedures and create or add value to the government, country, and the economy. Mention briefly about how those different types of business analytics could be used for each of the use cases.

2. An established private financial institution in India is planning to launch an IPO to raise funds for expansion into other markets nationally and internationally where they have low to nil market share. But potential investors are concerned about the rising cases of fraudulent claims in the cross-border transactions and the companies’ inability to identify fraud and minimize them. The firm consults and gives you the information they have about the agents, hospitals, offices, employees, past claims, diseases, costs, customers, policies etc., all are in different data systems currently. They don’t have historical data on identified fraudulent claims.

How do you approach this problem holistically using both big data and business analytics concepts? Explain the big data component for storage and processing, and analytics component of approaching this use case and what would you do in each of them. Goal is to help company identify and narrow down the fraudulent claims. And suggest other ways in which they can use the data available with them and that in public domain to prove to potential investors that the growth potential and the vision of the company is strong and in right direction.

3. Natural disasters such as earthquakes in Turkey and Syria and wildfires in Australia and USA have been wreaking havoc. Assuming the Indian government is preparing for one such situation concerning floods in north-eastern states of India, executives at largest NGOs, who provide relief materials, medicines, relocation of affected people, decided that the situation warrants the use of their newest data-driven solution, something that the company calls predictive technology. A week ahead of the predicted floods, Mr Focus, NGO’s head, pressed his staff to come up with forecasts based on what had happened when floods struck the region in the recent past.

a. Which type of analytics will be best suited to solve this problem and maximise the effectiveness of the support provided by the NGO to the people and minimize the human and economic losses? Explain the data needed to solve this problem.

b. Explain the difference between BI and BA as to how can they help optimize supply chain in this case? Illustrate the possible outcome achieved in each case (BI vs. BA) and how they enable NGOs objectives. You can make certain assumptions but highlight them clearly.

IT Infrastructure Management

Q1) ITIL is a set of detailed practices that align IT services with the needs of the business. Do you recommend it for your organization? Highlight the key factors for your recommendation / rejection.

Q2) Using server farms has become imperative. Despite its drawbacks to the environment, most big organizations require server farms. Your task force has to come up with recommendations to minimize the negative effect of server farms and save our planet. What would you propose?

Q3) To ensure service delivery to their client, your IT Team went through a refresher training program on Service Level Management. Service level management is considered as a process of service design which is created for delivering the levels of availability, capacity, etc. required by the customer. If you were one of the participants of this course and had to answer the following questions, what would your replies be?

a. Highlight the need of SLM by discussing its purpose.

b. How will you define the goal and scope of the SLM project?

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Cloud Computing

1. A software development company is looking for an online ticketing tool to manage the service requests. They are looking for a Software as a Service (SaaS) based tool for this requirement. The IT head is trying to understand the common challenges of SaaS model related to Cloud service provider going out of business, Internet and OS related limitations and Loss of control. How can you help understand the IT head about these SaaS challenges?

2. Few educational institutes of a city are looking to migrate some of their services to the cloud for which they are thinking to create a community cloud. A community cloud is an integrated setup that combines the features and benefits of multiple clouds to address the needs of a specific industry. They have set up a forum to discuss the features of the community cloud. You as a consultant are expected to discuss features like Cost-effectiveness, Regulatory compliance, Industry-based security requirements, High availability and More control and prepare a report on the same. Describe key points of your report on the features of the community cloud.

3. ProTech is a company providing Project Management related tools to different organizations. As their business volume is going up their management is thinking about utilizing the existing hardware or using some new technology to provide support to maximum clients. Their CTO suggests two options to achieve the same.

a. ProTech can use hypervisors so that they can use same set of hardware for multiple services. What are hypervisors? Explain Type-1 and Type-2 hypervisors

b. ProTech can move to cloud solutions. Every cloud solution comes with some cyber risk. Describe 3 types of threats related to cyber risks.

i. Unintentional threats

ii. Natural events

iii. Intentional threats

IT Project Management

Q.1) Project feasibility is the study of a project's various elements to determine if it has the potential for success. Feasibility studies analyze particular areas the project affects in order to consider its impact across the entire business. Creating a feasibility study involves compiling and analyzing various data sources to form a complete understanding of the project's scope. Explain the following steps of creating a feasibility study.

 Form a preliminary analysis of the project.

 Outline the finances.

 Research the market.

 Organize the project's structure.

 Assess the results.

 Make a final decision.

Q.2) Human resource planning ensures that you have the right number of people with the right skills for a sufficient amount of time to help get your project done right. All project managers need to invest in developing a comprehensive and detailed Resource Management Plan. Explain the following steps required in Resource Management Planning.

 Decide project team size.

 Determine what expertise is needed.

 Identify roles and responsibilities.

 Conduct a skills gap analysis of the project team.

 Incentivize project team members.

Q.3) Answer following questions.

a) What is a work breakdown structure? Discuss any 4 components of WBS.

b) Define Project Risk. Describe risks related to cost, schedule and performance.

E-Business

Q.1) As the owner of an online pastry brand, you are exploring different revenue models to increase your revenue streams. Explain the different types of revenue models that can be used for e-businesses. Identify the revenue models that are most suitable for an online pastry brand. Discuss the associated issues with each revenue model and how they can affect the success of an online pastry brand. Analyze the impact of technology on the different revenue models and how they can be leveraged to optimize the revenue of an online pastry brand.

Q.2) You are a digital marketing consultant hired by an online gaming company that aims to increase its customer base and brand awareness in the Indian market. Develop a digital marketing strategy that utilizes various online marketing tools and strategies to promote the company's gaming services in India.

Q.3) As online shopping for gifts continues to grow in popularity in India, it is essential for online gift apps to provide a seamless and user-friendly shopping experience to their customers. One of the key features that contribute to a good shopping experience is the shopping cart capabilities.

a) Provide an overview of the online gift app market in India and discuss the importance of shopping cart capabilities in the success of these apps. Research and identify at least three different types of shopping cart capabilities that online gift apps in India can offer. Explain each capability in detail and provide examples of gift apps that use them.

b) Evaluate the advantages and disadvantages of each shopping cart capability and compare them. Which capability do you think is the most effective and why?

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IT Security and Risk Management

1. Even in this age of Google Pay, Apple Pay and Samsung Pay, where you can use virtual payments to purchase items in real stores and restaurants with your smartphone, the “old fashioned” credit card and debit card isn’t going away anytime soon. With that said, many people who use them are afraid that the payment information that’s on those cards could be lifted by hackers, even if they remain inside a wallet. That fear includes the newer credit and debit cards that have RFID chips inside. That’s why some folks who use those kinds of cards are buying RFID blocking wallets, which are supposed to keep hackers from taking your payment information. Explain RFID Hacking and ways to avoid it.

2. Access control is a method of guaranteeing that users are who they say they are and that they have the appropriate access to company data. Most security professionals understand how critical access control is to their organization, which access control techniques would you want or expect your bank to employ to keep your bank account safe? Give detailed justifications for your recommendations.

3. CovidLock is a new Android ransomware that conducts a lock-screen attack against its victims. A security research Team, in the course of monitoring newly registered Coronavirus and COVID labeled domain names, discovered a website luring users into downloading an Android application under the guise of a COVID-19 heat map. The coronavirusapp.site domain initially contained an iframe sourcing directly from infection2020.com (a website from an independent developer for tracking US-based COVID-19 news) and a small banner above that encouraged the installation of the malicious application for real time updates.

The app portrays itself as a Coronavirus Tracker. As soon as it starts running, it asks the user to allow it to conduct battery optimization. The ransomware does this to keep itself running in the background and to make sure that Android does not close the app to optimize battery performance. Once the initial phase is over, the app requests access to Android's Accessibility feature. By integrating accessibility features and services, Android developers can improve the app's usability, particularly for users with disabilities. But it is common for attackers to use this functionality to keep the malware persistent. Once admin rights are achieved by the app, the attack is launched. As soon as the victim clicks on "Scan Area For Coronavirus," the phone locks itself with a message on the locked screen. It asks for $250 as ransom in the form of bitcoins. Failure to do so, according to the attacker, can lead to the leaking of the victim's private data, including photos, videos, and more.

a. Explain the various types of malware and how is ransomware different from a virus/worm?

b. What precautions should an employer of an SME take to prevent ransomware attacks on a company resources?

Managing Business Process Outsourcing

1. Too often, once a project is completed, management attention goes elsewhere and things revert to the way they were. Often the anticipated benefits are not realized or even audited to see if the goals were reached. If there were benefits, they are often not applied throughout the organization. Many pitfalls can happen when process improvement is attempted one process at a time. It is difficult to tell which processes contribute the most to achieving the business objectives or which process is the critical process to improve. Can business process portfolio management help in such situations and how?

2. India has been a preferred destination for outsourcing industry, thereby providing a boost to the economic growth of India in the last two decades. Companies from across the globe look up to the Indian BPO industry for reliable service for their business requirements. It has contributed to the service sector development as well as infrastructure improvements in non-metro location in India. The BPO industry, despite its impressive growth and global advantage, is facing several challenges and risks. These risks have a potential to slow down the Indian growth story. The cost advantage has been reducing due to increase in wage parity and other global destinations such as China, Philippines, Malaysia, Brazil etc. growing in reputation as low cost service delivery. BPO industry in India also faces, challenges with the high attrition rates, increasing use of Artificial Intelligence, process automation technologies, volatility of the Indian currency and global economic slowdown. The Indian BPO industry must mitigate the risks and challenges in order to realize its true potential.

In view of the current scenario, categorize the above risks into the people risks, technology risk and process risks. What would be your suggestions to mitigate the risks facing Indian BPOs.

3. AL-RIFAT Call Center, a leading healthcare BPO company based out of Gulf approached HumaraBPO with a requirement to improve their BPO process. The customer's BPO division handles over a million customer calls every month, but their customer satisfaction levels were plummeting downwards. Even their CSAT was as low as 47%. Since the customer was a part of the healthcare industry, it was unacceptable for the company to find a low level of satisfaction from their customers. HumaraBPO's role was to nail down the causes for the low CSAT levels and then to provide a customized BPO solution that would help the company's performance to soar. At the onset of the project, the BPO team at HumaraBPO decided to dissect the problem and get to the root cause. Through a detailed analysis, they identified some of the critical issues in the process that were affecting the customer's BPO's performance. The following were the requirements of the customer:

 There was a linguistic and cultural mismatch between the BPO's personnel and the client's customers. The client's customer base was native Arabs while the BPO employees of the customer (5 male agents and 5 female agents) were not native Arabic speakers. This language barrier made it difficult for the employees to effectively address the culture-specific requirements of the customers

 There was a critical need to align the BPO support team with the standard processes that govern BPO functioning. The BPO team also required intensive training in BPO platform management

 The BPO's turnaround time lagged over a period of 7 days in contacting their customers after discharge

 The support BPO team worked only 5 days a week (Monday to Friday) and only between 9 am to 5 pm. This posed a serious limitation for the customers who wanted to contact our client

 The customers wanted to make sure that they were talking to an Arab agent and would ask the BPO employees for their last name

 Female patients of our client would submit contact numbers of the male members of their family instead of their own

 The customer reach percentage was less than 2%

After identifying the unique problems that were affecting our client's BPO, they deployed one their best teams to implement a customized BPO platform. Humara BPO's skilled BPO team refurbished the entire BPO process of the customer by adopting the following measures:

1. BPO Service Timings: they increased the support time span by a period of 4 hours. Next, they made the support center available from 7 AM to 7 PM. To match the working week of UAE, they decided to change the work days of the BPO to Sunday to Thursday instead of Monday to Friday. Multiple shifts was also introduced to meet the time demand with WFM.

2. Local BPO Agents: they hired a team of native speaking Arabs to eliminate the cultural gaps.

3. Support Infrastructure: they enhanced the infrastructure for the customer's BPO center and included best-of-breed voice, email and internet facilities. This helped in substantially reducing the turnaround time of the BPO team.

4. Value Added Support Services: they also offered a host of value added services, such as the following:

 they extended the 24 hour call support for excess processing requirements during peak hours

 The BPO agents were given customized 'Last Names' to suit the caller's country

 The DID number was masked based on the caller's country

 The BPO agents were given 20% hand-outs

 Culture specific provisions were specially created to record rebuttals from the objections raised by the male family members of female patients

 The BPO process of the customer was continuously improvised and enhanced based on Lean and Six Sigma methods

 The database of the customer was always kept up-to-date

 The BPO application was rectified periodically

Within a short time span of just 2 months, they were able to present the following results to our customer. From an unsatisfactory 47% the CSAT galloped to a whopping 85% - 87%. The turnaround time was improved by 24%.

a. What were the cultural challenges faced by AL-RIFAT call center and how were these specific cultural challenges met by AL-RIFAT call center.

b. What are the advantages of outsourcing call center operations of a hospital to a BPO like AL-RIFAT call center?

Strategic Cost Management

1) The following information is available for a watch showroom. Calculate the following:

a) Contribution

b) PV Ratio

c) BE Ratio (in no. of units and value)

d) MOS at actual sales of Rs. 6,00,000/-

e) Number of watches to be sold to get a profit of Rs. 20,000/-

Sale Price

Per unit (Rs.)

9800

Variable Costs

Per unit (Rs.)

4905

Commission (variable)

Per unit (Rs.)

500

Rent

Per month (Rs.)

100000

Salaries

Per Month (Rs.)

120000

2) A Factory produces 3 types of shoes. While producing, for switching over from one type to another, there is a shift-over process involved. Costs incurred are as follows:

Shift-over costs Rs. 50,000

Factory Overheads Rs. 1,00,000/-

Packing costs Rs. 20,000/-

Engineering Costs Rs. 30,000/-

Supervisor Costs Rs. 10,000/-

Quantity produced A- 1000, B – 2000, C- 4000

Allocate the costs to the 3 shoes (A, B and C) using Traditional Costing method and Activity Based Costing. Some other information of the 3 products is as under:

No. of Switches

Machine Hours

No. of Receipts / packs

Engineering Hours

Supervisor Hours spent

Compare the results and discuss. (10 marks)

3) a) Prepare a Cash Budget with following information. (5 marks)

Diary

Notebook

Spiral Bound

Sales Units

8750

12500

5000

Selling Price (per Unit)

100

Variable Cost ( per Unit)

Fixed Cost

65000

140000

95000

Allocation of General Overhead

280000

320000

200000

b) A firm faces a decision about replacement of a machine. Following is the information available:

1. Depreciation of existing machine is Rs. 25000/- p.a.

2. A new machine is available at Rs. 45000/- that is much more efficient in production.

3. Increase in power cost due to the new machine is Rs. 5000/- p.a.

4. Rent of the factory building is Rs. 60000/- p.a.

5. Scrap Value of the old machine is Rs. 4000/-

Identify which of the above information is relevant and which is not relevant for taking the decision whether to continue with the existing machine or use new one.

Digital Payments

Q1. Explain with example working of virtual currency? How should security be ensured in virtual currency? Do you think Virtual currencies will take over real paper money in future? Support your answer with reasons. (10 Marks)

Q2. What all processes are included in payment services? List at least 4 different payment system gateway providers and explain working of any one of gateway provider in detail.

Q3. Imagine you own a small business that sells products online. Your customers often abandon their shopping carts because the checkout process is too complicated.

a. What all can you do to solve this problem? How can you use a digital wallet to simplify the payment process and reduce cart abandonment rates? (5 Marks)

b. Describe the features of a digital wallet that would be most beneficial to your business and how you would integrate it into your website or mobile app.

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Capital Market and Portfolio Management

1. Suppose you have Rs. 100000/- & interested to invest in financial assets. Which factors you should keep in mind while investing in financial assets? (10 Marks)

2. Suppose there are two stocks in the market, namely stock A & stock B. whichever stock will give maximum return investor will invest in that stock. For this purpose, investor needs to measure the return from the asset. What is the different measuring return?

3. a. Mr. A wants to buy some stocks, but he is confused because he doesn’t know how to measure the risk. He wants your suggestion for risk measurement, please suggest. (5 Marks)

3. b. If you are planning to invest in mutual fund so you must know the risk involved in it. Highlight three to four risk that everyone needs to know.

Taxation- Direct and Indirect

Q1. Mr. X sold a residential house property in June 2022 for a sale consideration of ₹75,00,000. The property was purchased by him in May 2010 for ₹35,00,000. He incurred ₹1,50,000 on stamp duty, registration and legal expenses related to the sale. Compute the long-term capital gains, tax liability and the amount of investment to be made in specified bonds to claim exemption under Section 54EC of the Income Tax Act, 1961. (10 Marks)

Q2. "How do Double Taxation Avoidance Agreements (DTAAs) work in international taxation and what are the key provisions of such agreements? Critically evaluate the effectiveness of DTAAs in eliminating double taxation and promoting cross-border investments." (10 Marks)

Q3. A) Mr. X owns a house property in Mumbai. The details of the property are as follows:

The property is let out for residential purposes.

The annual rent received from the property is ₹3,00,000.

Municipal taxes paid during the year amounted to ₹20,000.

The interest on loan taken for the property was ₹1,80,000.

Compute the income from house property for Mr. X for the Assessment Year 2022-23.

Q3. B) Mr. A, a resident individual, gifted a residential house property to his wife, Mrs. B, who is also a resident individual. The property generates an annual rent of ₹6,00,000. Mr. A has no other income, while Mrs. B has an income from her profession of ₹5,00,000. Compute the total taxable income of Mr. A and Mrs. B for the Assessment Year 2022-23, considering the clubbing provisions of income.

Insurance & Risk Management

1. If a Joint Family takes a Life Insurance for 2-3 family members from an Insurance Advisor. In context to above Scenario, what are different types of Costs Involved in above Insurance Process? Kindly Elaborate. (10 Marks)

2. If a small scale MSME Firm is setting up a Risk Management Department, what could be the Instrumental Techniques would be considered by their Risk Manager? (10Marks)

3.a. How far Ratemaking can be a Crucial feature of Operations of Insurance Company?

3.b. A newly established Grocery Store want to have his Grocery Shop covered under Insurance with respectable/ probable Loss areas. How Insurer / Underwriter identify the respective Loss Exposures in Risk?

Treasury Management in Banking

1. With Major Central Banks globally busy increasing interest rates to counter inflation impacting the emerging markets like India, what are the challenges faced by commercial banks for Treasury Management in view of tight liquidity situation with higher inflation & higher interest rates increasing the cost of funds? (10 Marks)

2. In view of Geo political situation, Corporates and Commercial Banks Treasury are exposed to three different exposures. Explain the same in view of Russia-Ukraine war & earlier geo-political situation in Sri Lanka impacting the banks and corporates Treasury exposures. (10 Marks)

3. Explain the role played by Clearing Corporation of India (CCIL) for the following products:

a. Money Market Products. (5 Marks)

b. Foreign Exchange Products.

International Banking & Foreign Exchange Management

Q 1) You are an intern with XYZ Indian bank. You are supposed to submit a report on different methods used for managing foreign exchange risk, including currency hedging. Explain the role of the foreign exchange market and how it operates. (10 Marks)

Q 2) As per the recent news, global inflation index is rising. Discuss the impact of interest rates and inflation on the foreign exchange market. (10 Marks)

Q 3) You are a faculty of Foreign exchange management and your students are discussing an article on exchange rate systems and their impact on international borrowing.

A. You are supposed to acquaint your students with fixed exchange rate system and floating exchange rate system. (5 Marks)

B. Also elaborate the difference between a spot transaction and a forward transaction in the foreign exchange market to your students, for a deeper understanding of exchange rate transactions.

India's Foreign Trade

Scenario

Domestically well-established brand called “HAND&CRAFT’ (H&C) which is an Indian Handicrafts manufacturing company called INDIC CRAFT (IC), involved in hand made products like carpets, carry bags, sofa covers etc. with natural fibers like Jute & Coir They were well known brand in domestic market, and they were exporting their products through Merchant exports, however now they decided to go for geographical expansion through Foreign Trade into European Union. If you are a head of their International business with IC, your task will be to establish the company as well as their INDIC CRAFT brands in the above-mentioned market/s (You can pick any one country from EU)

1. Discuss on Market identification process with respect to Indo Craft brands considering any one country from European Union. You need to discuss on regulatory requirements, how do you plan to proceed with a market survey and major non-tariff barrier and competition. (10 Marks)

2. Once you have finalized on the target market how do you plan to work out the market entry strategy for the chosen target market. (10 Marks)

3. a. How big is the total market size of Handicrafts exports from India, and what are the regulatory requirements for Handicrafts product exports to EU countries? (5 Marks)

b. What is your suggestion to IC as Head of their International business, should they continue with Merchant exports of their brands or discontinue Merchant exports, give your logical response either way.

Export Import Procedures and Documentation

1. You have been shortlisted for a campus interview for a position in Import Export documentation department. During the interview you are asked to give a list of at least 3 important documents required for Exports. Kindly explain any 3 documents that you feel are important for Exports. (10 Marks)

2. Your company wants to export one consignment to a new customer in UK. Company is a bit skeptical about the on time payment from this new customer. Company wants to sell the product against Letter of credit and they ask you to provide information on LC and the number of parties involved. Please give your inputs on this. (10 Marks)

3. Your company has got an order to export plastic glasses to Singapore. During the discussion of various documents requirements, the importer has asked your sales director to provide preferential certificate of origin. The sales director requests you to advise him on the following:

a. What is certificate of origin and how many types are there? (5 Marks)

b. What is preferential certificate of origin and what is the purpose of this?

International Business

Q1. You are a manufacturer of packaged sweets and salty snacks products from India and are keen on expanding your business globally. Discuss the challenges of marketing your product globally suggests measures to overcome them.? (10 Marks)

Q2. Critics of WTO including economists such as Dani Rodrik and Ha Joon Chang have argued that WTO only serves the interests of multinational corporations, undermines local development, penalizes poor countries and is increasing inequality. Comment on the above and suggest the changes in your opinion can bring improvement to developing countries. (10 Marks)

Q3. Read the following case study carefully and then answer the questions that follow: Your firm manufactures EV bicycles in India and wishes to market them globally. In spite of competition, you see that South Africa has a huge potential and plan to expand your retail operations in South Africa.

a) Explain your market entry strategy to launch the EV bicycles in South Africa.

b) Explain major global pricing policies. Which of these pricing policies would you consider while launching the EV bicycles in South Africa?

Custom Shipping and Insurance

1. Your company imported one consignment on1st January 2022. The rate of duty of goods imported is 15%. Your company has kept the goods in the bonded stores for 6 months and went to clear the same in July 2022. At this time the rate of duty has increased to 20%. Your company insists on paying 15% duty which was prevailing at time of import and sought your advice on this. Please give the right advice to your company based on The Customs Act 1962. (10 Marks)

2. Your company has imported one aluminium product from China after checking the rate of duty which was 20%. At the time of clearance customs has added anti-dumping duty 75% on your product. Your company got confused and asked your opinion whether this is correct. Kindly guide your company on anti-dumping duty. (10 Marks)

3. You have joined a company as an Import Export Manager. The company is new and they seek your advice on the following:

a. What is first check of import clearance? (5 Marks)

b. What is second check of import clearance?

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Tuesday 28 March 2023

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