NMIMS MBA SEPTEMBER 23 SOLVED ASSIGNMENTS 9967480770

 

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INTERNAL ASSIGNMENT APPLICABLE FOR SEPTEMBER 2023 EXAMINATION

 

Management Theory and Practice

Q1. The new management at Arksons Ltd is finding it difficult to direct employees. They feel they are not able to direct them to do the work as desired. They recently heard about the Etzioni Theory and have hired you as a consultant to guide them on the same? (10 Marks)

Q2. The management at Apeejay Ltd feel that performance levels of their employees have gone down. The management did try to use some motivation techniques but the same have failed miserably. Can you guide them about techniques to motivate individuals and groups as motivational trainer? (10 Marks)

Q3. Chauffer & Co. a very successful company dealing in car rentals feels that business is going down badly. The major reason identified is miscommunication amongst all the stakeholders which is leading to the losing out on business.

a. Can you as a consultant guide them about the barriers to communication? (5 Marks)

b. Also, can you help them overcome these barriers? (5 Marks)

 

Marketing Management

Q.1 Prepare an appropriate Segmentation & Targeting strategies related to the product of High-End Gaming Laptop. Justify your answer with appropriate justifications. (10 marks)

Q.2 One Plus after being successful in the mobile market is now planning to sell refrigerators in the market and is ready to make a sizeable investment to compete with the market leaders. The company has planned to name it as Cool Plus. It has limited idea around the product and wants to understand the same through levels of product. As a product in charge, explain all the levels of product for the product refrigerator Cool Plus. (10 marks)

Q.3 Read the case & answer the questions based on the case: The Aditya Birla Group has announced a foray into the premium casual dining space in collaboration with chef restaurateur Rahul Akerkar. The group’s hospitality arm housed under Aditya Birla New Age (ABNA) will build premium casual dining restaurant chains across India. The vision is to build the best F&B brands with a clear focus on both quality & value for customers. The company is aiming to launch the first restaurant in Mumbai. Based on the above information answer the following:

a) As a consultant to Aditya Birla New Age (ABNA), suggest suitable steps involved in new product launch. (5marks)

b) Recommend appropriate advertising strategy for launch focusing on appropriate message decisions & specific media vehicles (combination of media vehicles is expected including social media). (5marks)

 

Business Communication

 

 

1. What is Report Writing? Define the 3 sections of Report Writing explaining each in detail (10 Marks)

2. As an effective manager and a leader, while writing a negative message to your audience, which are the steps you would consider before drafting the message.

(10 marks)

3. a. What is Digital Media? What are the ways for optimizing the content for mobile devices?

(5 Marks)

b. You are planning to switch your job and are in the process of applying to another company. What is a job market? What are the points of an organization and job opportunity will you consider while in the process of applying for the job? (5 Marks)

 

Essentials of HRM

 Q1. French Educators Ltd. is an Indo-French cultural exchange community. It is planning to hire more employees for expanding its operations in India. The HR Department is doing an HR supply forecasting for its expansion. Discuss the seven categories of information that are required for assessing its skill inventory. (10 Marks)

Q2. Patil Developers has ventured heavily into the commercial building construction market, leaving all its competitors behind. This has been possible due to its regular job analysis review process. As their HR Consultant, explain in detail some of the methods for collecting job analysis data. Give examples as needed. (10 marks)

Q3. Sandeep has been asked to make a presentation to the HR department regarding the various sources of recruitment that are used by his IT Company. The company wants to understand which sources are the most effective and which ones are not. Help him answer the following questions:

a. Explain to him what are the different internal sources of recruitment available with the firm. Give examples. (5 Marks)

b. External sources of recruitment are also considered quite effective. Which sources did Sandeep discuss in this context? (5 Marks)

 

Operations Management

1. List down and briefly explain the various types of inventories along with techniques of how to manage each. Identify at least three inventory management techniques applicable to pickup point stores of a large retail business operator with reasoning for the same. Explain how each technique contributes to the effective management of inventories for pickup point stores (assume several inventories of your choice). (10 Marks)

2. Define the theory of constraints and its key principles. Using an example of any synchronous manufacturing system, identify a bottleneck in the production process and describe how the

Theory of Constraints can be applied to address this bottleneck. Also, describe how the concept of drum-buffer-rope (DBR) can be used to optimize production scheduling and improve overall system performance (10 Marks)

3. The facilities management department is a good example wherein the operations involve the integration of the “core operations function” to be coordinating and working in sync with other departments. With reference to the healthcare sector discuss the following aspects of operations in a big multi-specialty hospital setup.

a. Explain the role of operations managers in their interface with other functions in hospital facilities management. Give relevant examples. (5 Marks)

b. Define Quality and list and discuss in brief the various dimensions of quality in hospital facilities management. (5 Marks)

 

Decision Science

 Q 1: Determine the probabilities for the below given statements and write your interpretation using following data. (10 Marks)

Do you like Anupama? No Yes Total Do you like ‘Kyuki sas bhi kabhi bahu thi”? No

15

5

20 Yes

5

25

30 Total

20

30

50

1. What is the probability that randomly selected person has said “yes, I like Kyuki…”?

2. What is the probability that randomly selected person has said “ I don’t like Kyuki…”?

3. What is the probability that randomly selected person has said “yes, I like Anupama…”?

4. What is the probability that randomly selected person has said “ I don’t like Arupama…”?

5. What is the probability that randomly selected person has said ‘like Anupama’, also said ‘like kyuki….’ prior to that?

6. What is the probability that randomly selected person has said ‘like Kyuki….’, also said “don’t like Anupama” prior to that?

Note: Do not use any software for the calculation, you are advised to show all necessary steps of calculations.

 

Q2: Calculate the correlations among all possible combinations of variables using the following data and write your interpretations. (10 Marks)

Note: You are advised to use EXCEL or any other software for the calculation of correlations.

State	Urban No of Bank Offices	Urban Amount Credit	Urban Amount Deposit	Urban No of Accounts
ANDAMAN & NICOBAR ISLANDS	31	10798.91	23009.661	300860
ANDHRA PRADESH	4254	1771561.22	1785273.21	56997520
ARUNACHAL PRADESH	71	18713.635	55093.574	620951
ASSAM	1164	321567.825	807884.938	15333369
BIHAR	3056	559501.655	1812236.67	42338127
CHANDIGARH	424	585840	549184	3364488
CHHATTISGARH	1284	599595.538	848908.706	15436631
DADRA & NAGAR HAVELI	35	9937.519	26367.337	488036
DAMAN & DIU	43	8227.23	36462.355	473049
GOA	397	126414.224	433800.37	3640393
GUJARAT	4831	3619277.92	4567644.04	60961143
HARYANA	2905	1446481.5	2226409.05	31466846
HIMACHAL PRADESH	381	90320.203	271842.575	2927090
JAMMU & KASHMIR	819	239474.898	578992.602	8568486
JHARKHAND	1501	385210.622	1302088.44	17698133
KARNATAKA	6204	4337559.3	6418221.89	72858087
KERALA	5949	2212958.59	3575806.38	59406050
LAKSHADWEEP	5	413.064	4906.115	34583
MADHYA PRADESH	3901	1447929.15	2508450.77	56132871
MAHARASHTRA	8846	21914275.1	21203097.7	139566919
MANIPUR	84	17502.179	47232.768	1216224
MEGHALAYA	165	30045.858	141589.032	1134644
MIZORAM	102	20101.754	51840.488	743615
NAGALAND	102	21505.157	70089.604	871327
NCT OF DELHI	3408	9559956.37	9604406.95	43749602
ODISHA	2123	678962.946	1608027.32	21675814
PUDUCHERRY	180	75818.599	118598.454	1989219
PUNJAB	3681	1547952.7	2283001.19	35795072
RAJASTHAN	3988	1475735.94	2194328.32	45786526
SIKKIM	39	10980.099	42445.246	303941
TAMIL NADU	7218	6172405.9	5455337.41	89424694
TELANGANA	3296	3359268.45	3303802.62	43319782
TRIPURA	216	41708.593	127616.832	2685808
UTTAR PRADESH	8522	2490881.56	5930432.61	117339360
UTTARAKHAND	1042	251706.35	748447.406	8992680
WEST BENGAL	4498	3061581	5141434.75	65921120

Q 3A: In Maharashtra there are 20 Big companies in IT sector. Out of these, 15 companies are in Mumbai. What is probability that at least two companies are from Mumbai if total 3 companies selected randomly to form a sample. (5 Marks) Note: Do not use any software for the calculation, you are advised to show all necessary steps of calculations.

Q 3B: Draw the Line chart using EXCEL for the following variables and write your interpretations. Looking at the graph/ numbers (in the table) what type of correlation is suspected between crop area of wheat and cereals.

Year	AREA UNDER CULTIVATION Wheat (Lakh hectares)	AREA UNDER CULTIVATION Coarse Cereals (Lakh hectares)
1965-66	126	443
1970-71	182	460
1975-76	205	438
1980-81	223	418
1985-86	230	395
1990-91	242	363
1995-96	250	309
2000-01	257	303
2005-06	265	291
2010-11	291	283
2015-16	304	244
2020-21	311	241

 

 

Business: Ethics, Governance & Risk

1. There is a growing pressure on business to behave responsibly towards the environment – according to you is this an ethical demand & expectation? Justify your answer. Go through the Business Responsibility Report OR Business Responsibility & Sustainability Report (under directors/statutory reports in Annual Report FY2022-23) of ONE listed company

(from List of NSE top 500 companies by market capitalization). Locate the Principle 2: Product Lifecycle Sustainability in the report and go through it carefully. Present an analysis of what the company is doing in your own words, to support your above answer. (DO NOT copy paste) (10 Marks)

2. Why is Risk Management one of the key and critical responsibility of a company’s board and senior management? Explain with the help of an example the cyber security risk faced by the company, the potential impact of this risk on its key stakeholders and how did the manage/mitigate this risk. (from the FY2022-23 Annual Report of any ONE listed company from NSE top 500 companies by market capitalization – look in the Directors report under Management Discussion & Analysis) (This has to be a different company than the one chosen for Ans1) (10 Marks)

3. a. You are heading a team of 15 members with 3 of them reporting to you directly and other 12 indirectly. It has been brought to your notice by the accounts team that one of you direct reportee is misreporting on his/her travel reimbursements by padding it up with false bills. How will you handle/resolve/address this situation? Construct your answer stepwise so that your juniors can learn from it. (5 Marks)

b. What according to you are the 4-5 key contributors to building an individual’s moral character and why do you say so? (5 Marks)

 

Research Methodology

 Q1. Which type of research is used for identifying the problems in a business where no prior information is available. Nestle is launching a new product in field of ready to eat products. Develop a research plan to identify the opportunities from market. (10 Marks)

Q2. Literature review provides an insight into the past studies and elaborates on the work done in a particular area. Conduct a literature review using 8-10 research papers on your area of interest. (10 Marks)

Q3. With the rapid advancements in artificial intelligence (AI) in recent years, natural language processing (NLP) has become one of the most exciting fields of research. Chatbots, virtual assistants, and other conversational agents have become increasingly popular as people seek more efficient ways to communicate with machines. One of the most significant breakthroughs in this field has been the development of large-scale language models such as GPT (Generative Pre-trained Transformer) by OpenAI. Chat GPT is the latest iteration of these models, which can be used to build chatbots and other conversational agents that can interact with people in a way that feels natural and human-like.

a. Develop a detailed questionnaire to survey the consumer for understanding their experience with ChatGPT. (5 Marks)

b. Identify 5 key areas where ChatGPT can be improved by doing a interview of 4-5 people. (5 Marks)

 

Sales Management

1) Is selling a science with easily taught concepts or an art learned through experience? Please illustrate your response with examples (10 marks)

2) As the Vice President-Sales of Procter & Gamble, you must work closely with your colleague in marketing in areas like product policies, distribution policies and pricing policies.

After discussion with your sales team, you would like to relaunch one of the leading shampoo brands like Head and Shoulders in a specific geography. What would constitute the key elements of this relaunch? (10 marks)

3) NEC India is the Indian subsidiary of NEC which is a Japanese multinational with its headquarters based in Delhi. NEC India has total revenue of $200 million with net income of $20 million across all its business units. NEC Globally has revenue of more than $24 billion with more than 150,000 employees across 50 countries.

Based on the success of its laptops, display systems and projectors in the global market, NEC would like to launch these products in the Indian marketplace.

NEC products command a premium in the market for quality and after sales service.

Laptops, display system and projectors from NEC are sold through a direct sales force to corporates as well as through retail outlets like Reliance and Chroma.

As the Vice President Sales for NEC, you are required to come out with a sales management strategy covering sales structure as well as compensation and benefits for the sales force selling laptops, display systems and projectors.

a) There are three types of sales organizational structure namely line sales organization, line and staff sales organization and functional sales organization. Out of these, which one would you recommend for sales force for NEC considering that you will be selling to both the B2B and B2C segments? Please justify your recommendation as well. (5marks)

b) The common methods of compensation are straight commission, straight salary, drawing accounts and salary plus commission plan. Which of them would be used by you as the VP -Sales for the sales team selling NEC products and why? (5 marks)

 

Corporate Finance

1. Aradhana Limited has the following 2 investment options:

i) The project requires 1 machine of Rs. 2 lacs with a life of 6 years. There is NIL salvage value expected at the end of the life. The annual income in each year is Rs. 100000, Rs. 200000, Rs. 250000, Rs. 250000, Rs. 200000, Rs. 120000.

ii) Cost of the project is Rs. 1.5 lacs with a life of 5 years. Salvage value of the machinery used in the project is Rs. 10000. The annual income in each year is Rs. 80000, Rs. 80000, Rs. 100000, Rs. 250000, Rs. 100000.

Which option seems more profitable and why? (10 Marks)

2. With the following information, evaluate the projects using payback, discounted payback and the PI method for the following projects. Discounting factor is 10%

Which project shall be chosen?

Under what situation would you prefer the PI method over the other 2 methods? (10 Marks)

Year	A	B
0	-4,50,000	-550000
1	1,00,000	135000
2	2,20,000	180000
3	2,45,000	235000
4	1,80,000	200000
5	1,20,000	100000

 

3. a. Juhi has taken a car loan of Rs. 5,00,000 for a period of 5 year @ 10%. Calculate the EMIs to be paid by her and draw up her EMI Schedule. (5 Marks)

b. XYZ Ltd. manufactures plastic toys. The fixed operating cost is Rs. 1,00,000/-. The toys sell at a price of Rs. 60 each. The variable cost for production of the toys is Rs. 30 each. It has an outstanding loan of Rs. 5,00,000/- @ 8% p.a.

Calculate the DTL at 6000 units of production. Also mention the inference/implication drawn.

(5 Marks)

 

Cost & Management Accounting

Question 1

Rayan Ltd has provided the following information:

Quantity (kg)		Unit Rate (Rs.)		Total (Rs.)
Standard
Material X	10		2		20
Material Y	20		3		60
Material Z	20		6		120
Total		50		200
Actual
Material X	5		3		15
Material Y	10		6		60
Material Z	15		5		75
Total		30		150

You are required to compute the following and interpret the result:

a) Material cost variance

b) Material price variance

c) Material usage variance

 

Question 2

Tony India produces a single product. The following figures related to the single product for the year 2021-22 is given. Activity Level	50%	100%
Sales (units)	400	800
Sales (Rs.)	8,00,000	16,00,000
Production costs:
Variable	3,20,000	6,40,000
Fixed	1,60,000	1,60,000
Selling and distribution cost
Variable	1,60,000	3,20,000
Fixed	2,40,000	2,40,000

Prepare the Income statement under marginal costing for sale of 600 units.

 

Question 3a

Picture Ltd are manufacturers of picture tubes for television. The following data is available with respect to a product.

(a) Cost of placing a purchase order is Rs. 20

(b) Number of units to be purchased during the year is 5,000

(c) Purchase price per unit inclusive of transportation cost is Rs. 50

(d) Annual cost of storage per units is Rs. 5

You are required to compute the Economic Order Quantity. What if the inventory maintained by the company is 500 units? (5 marks)

Question 3b

Avent Ltd manufacturing a single product. The selling price of the product is Rs. 500 per unit. The unit variable cost is Rs.300 per unit and a fixed cost of Rs.2,00,000 per month is incurred. Compute the breakeven point in units and value. (5 marks)

 

 

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