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INTERNAL ASSIGNMENT APPLICABLE FOR DECEMBER 2023
EXAMINATION
Digital
Marketing
Ms. Sophia envisions establishing an innovative app called
"Jewels4All" dedicated to offering a wide range of jewelry pieces.
Jewels4All will act as a comprehensive aggregator platform for jewelry vendors,
both established brands and independent artisans, to showcase and sell their
products. The app will also feature a collection of exquisite jewelry designed
and manufactured in-house. The app's unique selling proposition (USP) will be
providing customers access to high-quality jewelry at competitive prices,
enabled by bulk purchasing and a robust digital marketing strategy. The company
plans to exclusively focus on digital marketing, forgoing traditional media
channels.
1. How will you promote Jewels4All on the online platforms? (10 Marks)
2. Assume you plan to launch a campaign to promote the Jewels4All where
the main objective is to create brand awareness for the masses. The campaign
will be done at the national level with a very high budget. Explain the seven
stages for setting up a marketing campaign for the brand Jewels4All. (10 Marks)
3. a. Explain the key activities involved in the campaign set up for the
Brand Jewels4All. (5 Marks)
b. What are the key activities involved in monitoring the campaign for
Jewels4All? (5 Marks)
Cost &
Management Accounting
Q1. The following details have been extracted from Sam Ltd.’s books of
accounts for the year ending March 31, 2023. The manager of the company is
shared and divides his time between the factory and the office in the ratio of
20:80. You are required to compute: (a) prime cost, (b) factory overhead, (c)
factory cost, (d) over head and (e) cost of sale. (10 Marks)
Stock of
Materials: Opening 2,82,000.00
Stock of
Materials: Closing 3,00,000.00
Materials
Purchased during the year 12,48,000.00
Direct
Wages 3,57,600.00
Indirect
Wages 24,000.00
Salaries
for Administrative Staff 60,000.00
Freights:
Inwards 48,000.00
Freights: Outwards
30,000.00
Cash
Discount Allowed 21,000.00
Bad Debts
W/Off 28,200.00
Repairs to
Plant and Machinery 63,600.00
Rent, Rates
and Taxes of Factory 18,000.00
Rent, Rates
and Taxes of Office 9,600.00
Travelling
Expenses 18,600.00
Salesmen's
salaries and commission 50,400.00
Depreciation
W/Off: Plant and Machinery 42,600.00
Depreciation
W/Off: Furniture 3,600.00
Director's
fees 36,000.00
Electricity
Charges: Factory 72,000.00
Fuel
Charges: Boiler 96,000.00
General
Charges 37,200.00
Manager's Salary 72,000.00
Q2. You are required to compute the labor turnover using different
methods of labor turnover measurement from the following information provided
for Manas Ltd. for the month of December 2022. Total workers in the beginning
of the month were 3800, whereas at the end of the month were 4200. During the
month, 50 workers left the firm on account of their own problems while 80
workers were discharged. 560 workers were engaged during the month in various departments.
But out of them, only 60 were appointed. (10 Marks)
Q3. A product sells at Rs. 3 per unit. The company uses a first-in-out
actual costing system. A new fixed manufacturing overhead allocation rate is
computed each year by dividing the actual fixed manufacturing overhead cost by
the actual production. The following data is available for the first two years:
Year 1 Year 2
Sales
(Units) 1500 1800
Production
(Units) 2100 1500
Cost: (Rs.)
(Rs.)
Variable
Manufacturing 1050 750
Fixed
Manufacturing 1050 1050
Variable
Marketing and Administration 1500 1800
Fixed Marketing and Administration 600 600
Prepare Income Statement for each year based on:
a. Absorption Costing (5 Marks)
b. Variable Costing (5 Marks)
Project Management
Q1. Assume your company has got the contract to build a new airport in
Goa. It is a very important project for you and your company. How are you going
to manage the different stages of the project? (10 marks)
Q2. The activity involved in a certain project have been identified as
follows:
Job Time
(weeks)
No. of Men
required
Precedence
requirements
A 5 1 -
B 10 1 A
C 8 2 A
D 6 3 B,C
E 7 1 B,C
F 4 2 E
G 4 2 D,F
H 2 1 G
a. For the above project draw the network (using the MS word line
function) and determine the critical path.
b. If there are three men available at any one time how long would the
project take and how would you allocate the men to the activities?
c. If there are no restrictions on the amount of labour available,
explain how you would schedule the activities? (10 marks)
Q3. Steel Authority of India Limited (SAIL) that runs Visvesvaraya Iron
and Steel Plant (VISP) at Bhadravati in Karnataka decided to close the unit
last year. Founded in 1954, SAIL operates and owns five integrated steel plants
at Bhilai, Rourkela, Durgapur, Bokaro and Burnpur (Asansol) and three special
steel plants at Salem, Durgapur and Bhadravathi. SAIL has declared VISP a
loss-making unit. Please suggest:
a. A transition plan for the project and factors that might affect the
smooth termination of the projects. (5 Marks)
b. List down the contents of Closure report and the post closure
activities you would suggest to be undertaken. (5 Marks)
Organisational
Theory, Structure and Design
1. Henri Fayol, the father of the classical approach was the first to
present his observations on organisational management. What according to you
are the 4 major principles driving this approach that are still relevant in
today’s organisations? Give suitable examples. (10 Marks)
2. LookBook is launching its new mobile application. It is facing many
internal management problems. According to Greiner’s Organisational Growth
Model, explain the different phases of crisis that the company may go through.
Highlight with examples. (10 Marks)
3. Ashish and Avanti are planning to enhance the organisational
effectiveness of their e-commerce start-up business. Keeping the above scenario
in mind,
a. How do you think they will measure the organisational effectiveness
of their business? Add examples (5 Marks)
b. They are in favor of the systems approach. Explain this and state
what the benefits of it, with examples. (5 Marks)
International
Business
Q1. In our country many products from China dominate our markets and
have made production unprofitable for Indian manufacturers. In your opinion
should we allow the entry of Chinese products in our country? (10 Marks)
Q2. Countries like US have at times stated “America First” as their
policy. Do you consider that our country should adopt “India First” policy? In
this context, explain how countries can create barriers to promote their own
products. (10 Marks)
Q3. Read the following case study carefully and then answer the
questions that follow:
A BBC anchor remark on India while discussing ISRO's historic lunar
mission - Chandrayaan-3. The anchor asked question to a person who was
reporting from India - whether India should really be spending money on a space
program the size of Chandrayaan-3 in the wake of poverty in the nation. He
claimed much of India's population lives in poverty and over 700 million
Indians don't have access to a toilet. An Indian Industrialist tweeted that a
large part, our poverty was a result of decades of colonial rule, which
systematically plundered the wealth of an entire subcontinent. Yet the most
valuable possession we were robbed of was not the Kohinoor Diamond but our
pride & belief in our own capabilities. Ironically India is home to the
largest number of hungry people. Around 213 million go hungry and are
malnourished people as they do not get proper two meals a day. Food distribution
channels are weak and about 10 % of the stored food grains is being wasted and
eaten up by rats and birds while human population is deprived of food.
a) Explain whether India should continue to fund space programs, and do International
business in space technology to other countries, or invest in making of Toilets?
(5 Marks)
b) Explain whether India should continue to export food grains to
various other countries? (5 Marks)
Financial
Institutions and Markets
Q1. Mr Raman is one of the director in XYZ ltd company. The company is
engaged in hotel sector ,which has recently witnessed a steady downfall in its
revenue and value of its assets due to a downward trend persisting in the
market. The periodical financial result of the company were to be declared in
the fortnight time. Mr. Raman being an insider, had to access to unpublished
price sensitive information related to it. Consequently, he sells the major
portion of his holding in an anticipation of fall in the market price of the
shares of the company subsequent to announcement of periodical financial result
of the company. On conducting a probe, SEBI finds Mr. Raman guilty of insider
is trading. In context to the above case – State the importance of SEBI and its
various functions. (10 Marks)
Q2. Rima buys a financial asset from the RBI. This financial asset is an
instrument of short-term borrowing. He has bought it because he doesn’t want to
take risk and wants an assured return. This instrument is a promissory note. It
is highly liquid. The instrument is also known as zero coupon bonds. On this
instrument, it is written T-91 Based on the above case study, Identify the
financial asset indicated in the above case. elaborate why this instrument is
called as zero coupon bonds and mention what are functions of these instruments
and why this is called as T-19? (10 Marks)
Q3. Nishanth was working in the portfolio management department of Beta
Ltd and had new recruits to whom he was supposed to provide training on the risks
associated with the financial market as apart from earning returns they should
be well aware of the risks that can be managed and which ones cannot be managed
in a portfolio. He decided to broadly classify the risks in two categories and
explain the different types of risks associated with each one. If you are
Nishanth, a) Explain different types of risks associated with systematic risk.
(5 Marks) b) Explain different types of risks associated with unsystematic
risk. (5 Marks)
Strategic
Financial Management
Question 1
A company is evaluating two investment projects, Project A and Project
B, each with different levels of risk and an initial investment of Rs.
3,00,000. The risk-free rate of return is 5%. The expected cash flows and their
probabilities for each project are as follows:
Project A: Expected Cash Flow in Year 1: Rs.100,000 Expected Cash Flow
in Year 2: Rs.150,000 Expected Cash Flow in Year 3: Rs.200,000
Project B: Expected Cash Flow in Year 1: Rs.80,000 Expected Cash Flow in
Year 2: Rs.120,000 Expected Cash Flow in Year 3: Rs.180,000
The company's financial analysts have determined that Project A has a
beta of 1.2, while Project B has a beta of 0.8. The market risk premium is 8%.
Calculate the risk-adjusted discount rate for each project using the Capital
Asset Pricing Model (CAPM) and then determine which project the company should
choose based on the risk-adjusted Net Present Value (NPV) criteria. (10 Marks)
Question 2 There are several ways in which Mergers and Acquisitions can
be categorized. Explain the different types of Mergers and Acquisitions
(M&A) that companies can pursue to achieve strategic objectives and growth.
Provide examples of each type and discuss the reasons behind their adoption.
(10 Marks)
Question 3a
A stock option is for 100 shares of the underlying stock. Ayush, a
trader buys one call option contract on stock of Alpha Ltd. with a strike price
of Rs.25. He pays Rs.150 for the option. Assuming on the option’s expiration
date, Alpha Ltd.’s shares are selling for Rs.35; compute the gain/loss incurred
by Ayush. (5 Marks)
Question 3b
Xenon Ltd., is a multinational manufacturing company, and its management
team is evaluating the financial performance of its various divisions. They
want to assess each division's contribution to shareholder value using Economic
Value Added (EVA). The company's cost of capital is 10%.
|
Division A |
Division B |
||
|
Total Capital Employed |
Rs.20,000,000 |
Rs.15,000,000 |
|
|
Operating Profit |
Rs.3,500,000 |
Rs.2,800,000 |
|
|
Tax Rate |
30% |
25% |
|
Calculate the Economic Value Added (EVA) for each division and determine
which division is creating more value for the shareholders. (5 Marks)
International
Finance
1. How International Finance as a Subject covers most of Crucial aspects
of Macro Economics and Global Financial Management as a whole? Elaborate the
views (10 Marks)
2. Before Mint Parity system in last few decades, which System was
prevalent & accepted by close to 50 Countries Delegates in International
Finance regime for Foreign Trade & Exchange Rate? Explain the paradigm (10
Marks)
3a) Out of many Theories of International Trade & Finance, which
Theory stands out as most different and Why? (5 Marks)
3b) Explain which Foreign Bank Account can be termed as Fundamentally
most Important in Foreign Transactions? (5 Marks)
Strategic Cost
Management
1. Shubham Limited is in the business of Fashion Designing. It has
received an order to deliver 25,000 jackets custom made for ABC Ltd. The cost
estimates for producing the jackets is as under:
a) Cloth 2500 reams of cloth @ Rs. 4000/- per ream
b) Threads and other decoration total Rs. 12,50,000/-
c) Labour rate Rs. 500 per hour. Total hours required is 5000 hours
d) Factory overheads Rs. 8,00,000/-
e) Selling expenses (including delivery charges) Rs. 75,000/-
Quote a price per jacket on the following basis:
1. Cost Plus 10% margin on cost
2. Variable cost + 20% margin
3. Target profit of Rs. 200 per jacket. Calculate the PV Ratio at that
price.
4. Shubham Limited has a good brand following and people are willing to
give up to Rs. 2500 per jacket. Shubham prices it at Rs. 2400 per jacket. What
is this strategy called?
(10 Marks)
2. M/s Priya Industries is in the business of manufacturing and selling
lubricants. There are 4 types of products. The information available about
each:
P1
P2
P3
P4
Total
No. of units
produced
1300
2000
1500
1200
6000
Labour Hours
250
350
200
200
1000
No. of units in 1
packet
2
5
3
3
13
Machine Hours
260
450
360
180
1250
The total cost incurred is as under:
Fixed Costs
Rs.
Salaries and Wages
2500000
Supervisor Cost
75000
Factory Overheads
1000000
Packaging costs
600000
Total Costs
4175000
It is assumed that the supervisor spends time in proportion of no.of
units produced. Calculate the cost of each unit of the products under:
a) Traditional Costing
b) ABC Costing
(10 Marks)
Q3.
a) With the following information, prepare the Budgeted Profit for the
year for Company XYZ. (5 marks)
4 products (P, Q, R & S) are produced by XYZ Ltd. The labour costs
are at Rs. 10 per hour of work. Raw Material used for all products is similar
at Rs. 25 per kg.
Factory Rent is Rs. 1,00,000 and other Overheads are at Rs. 20,000/-.
Prepare a Budgeted Profit and Loss Statement for XYZ Ltd.
Other information is as under:
UoM
P
Q
R
S
No. of Units
produced
Nos.
50
45
80
90
Sales Price
Rs. Per Unit
700
700
900
950
Labour Hours
Hrs. per unit
10
12
8
4
Raw Material
Kgs. per unit
6
5
10
12
b) The following is the Profit or Loss statement of SRT & Co. (5
marks)
Sales
25000 @ Rs. 50
p.u.
1250000
Variable Cost
Raw Material
250000
Labour
345000
Variable Overheads
150000
Fixed Costs
400000
Profit
105000
Calculate:
a) Contribution per unit
b) PV Ratio
c) No. of units to be sold for earning profit of Rs. 70,000/-
Marketing of
Financial Services
Q.1) Develop a Public Relations campaign for SEBI to educate retail
investors about the risks involved in trading in the Futures and Options
segment. (10 Marks)
Q.2) Your client Mr. Ashok Pandit has a moderate risk profile. Explain
the potential benefits of investing in Mutual Funds that periodically rebalance
their portfolio between equity and debt. (10 Marks)
Q.3) As a Financial Planner, you have been approached by Anuj, a
35-year-old marketing executive earning an annual income of Rs. 15 lakhs. His
wife, Neha, is 32 years old and currently a homemaker. They have a 4-year-old
daughter named Riya. Anuj and Neha seek your expertise in making important
financial decisions. Feel free to make any necessary assumptions to develop
your recommendations.
a) Anuj and Neha, seek your assistance to plan for their daughter Riya's
higher education expenses. They want to ensure they are financially prepared
for her future educational needs. What advice or strategies would you recommend
to help them save and invest wisely for Riya's higher education? (5 Marks)
b) Anuj aims to retire by the age of 60. Design a comprehensive
retirement plan for him. (5 Marks)
Corporate Finance
1) Calculate the WACC for M/s Antara Limited with the following
information:
(10 marks)
Capital Structure
BV
Share Capital
50,00,000
Retained Earnings
2,50,000
Debentures
15,00,000
Bank Loan
2,00,000
Share price of M/s Antara Limited at the beginning of the year was Rs.
50 and end of the year was Rs. 55 per share. Dividend declared was Rs. 5. Beta
of the Company was pegged at 0.6. M/s Antara had floated its Debentures at 8%
fixed interest for 5 years. The bank had extended a loan on floating rate
basis. Interest paid during the year was Rs. 10000. Government securities are
earning a return of 4% currently.
2) Calculate the Gross and the Net Operating Cycle for Vishal & Co.
Ltd. using the following information. (Assume 360 days in a year). (10 marks)
|
Amt. in Rs. |
|
|
Opening Balances |
|
|
Raw Material |
200,000 |
|
WIP |
60,000 |
|
Finished Goods |
600,000 |
|
Debtors |
250,000 |
|
Creditors |
550,000 |
|
Closing Balances |
|
|
Raw Material |
300,000 |
|
WIP |
65,000 |
|
Finished Goods |
725,000 |
|
Debtors |
215,000 |
|
Creditors |
575,000 |
|
Annual Purchase of Raw Material |
3,200,000 |
|
Manufacturing Expenses |
550,000 |
|
Selling & Distribution Costs |
300,000 |
|
Sales |
4,480,000 |
3)
a) What should be the amount to be invested:
i) To receive Rs. 2,00,000 per annum in perpetuity at an interest rate
of 8%.
ii) In addition to conditions of point (i) above, if a growth rate of 3%
is expected every year.
To receive Rs. 4,00,000 per annum in perpetuity at an interest rate of
5%.
(5 marks)
b) Calculate the current ratio and Acid Test Ratio with the following
information
(5 marks)
Debtors
500,000
Cash and Bank
200,000
Inventory
400,000
Trade Payables
150,000
Bank OD
50,000
Capital Market
& Portfolio Management
1) Net income = ₹3, 00,000/- preferred dividend = ₹30,000/- during the
year. In addition it also had ₹30, 00,000 total shares outstanding during the
year and ₹5, 00,000/- preferred stock. Calculate ROE of the organization. (10
mark)
2) Your collogue is interested to invest in derivative market. But he
doesn’t have a good knowledge about it. He wants some information about
different types of derivatives. Explain him different types of derivatives. (10
mark)
3)
a) Your friend wanted to invest in stock market. But he is confused how
much amount to invest in different stocks. With the help of sharpe ratio, help
your friend to prepare optimum portfolio. (5 mark)
Stock
Sharpe Ratio
S1
1.5
S2
2
S3
2.5
Total
6
b) If you have Rs.10, 000/- & decides to invest 40% in mutual fund
and rest in shares. Expected return from mutual fund is 8% & from shares is
12%. How will you calculate total expected return? (5 mark)
Taxation- Direct
and Indirect
1) What is the idea of "Residential Status" in direct taxes on
individuals, and how does it affect a taxpayer's (both resident and
non-resident) tax liability in India? (10 Marks)
2) What is the GST (Goods and Services Tax) notion of "Supply"
in India, and how does it establish the taxability of transactions within the
GST framework? Explain the distinction between VAT and GST. (10 Marks)
3) XYZ Electronics Pvt. Ltd. is a Mumbai-based electronic gadget
company. They just received an order for 1000 units of their latest smart phone
model from a dealer in another state. The selling price per unit is INR 15,000,
with a 12% GST rate. XYZ Electronics Pvt. Ltd. is interested in learning about
the GST consequences of this interstate sale. Can you answer the following
questions for them?
a) What type of supply does this transaction fall under and how will it
be treated under GST? (5 Marks)
b) What is the GST liability for XYZ Electronics Pvt. Ltd. on this sale,
and how will they calculate the tax amount? (5 Marks)
Strategic
Management
1) You are a mobile phone manufacturer manufacturing phones for
different segments of the population. Sales for your lower segment phones is
falling while sales for your higher segment is increasing. Why do you think is
this happening? What could be the reasons? How do you deal with situation? Does
this need any change of strategy? What changes would you do in strategy? Give
valid reasons, examples while answering the questions.
(10 Marks)
2) India has been a laggard in the world of Sports. You have been
appointed as a consultant for strategy for building a sports ecosystem in
India. Suggest a strategic road map to make India a sporting powerhouse. (10
Marks)
3) You are the marketing strategy head for a major online music service.
Your business is dependent on advertising, but, despite the large number of
consumers listening to your app. Advertisers have not been enthused to advertise.
(5 Marks)
a. What strategy should you adopt to get advertisers on board? Give
examples to justify your answer.
b. Create two ideas to engage with advertisers. (5 Marks)
International
Logistics & Supply Chain Management
Q1. An Indian tea estate based in Assam auctions its tea leaves to
beverage companies who process the tea leaves into their brands of tea powder
& instant tea premixes for sale in different consumer markets. The
management of the tea estate has decided to embark on forward integration of
tea processing and launching their own brand of tea powder & instant tea
premixes to be sold pan India. It is confident of seeing stable, strong demand
for its new brand of tea after the initial introductory phase during which the
demand could be low and require promoting & pushing the product in the
market. How can the tea estate go about its supply chain planning, and suggest
appropriate supply chain strategy / strategies for its forward integration
project. (10 marks)
Q2. An Indian chemical company is planning to expand its markets by
exporting its products to the European market. What are the various factors it
must consider in planning the logistics for the exports, and suggest the
appropriate choice of logistics strategy (in-house / outsourcing, etc.) for the
same. (10 marks)
Q3. An Indian manufacturer of home appliances sources raw material &
components from suppliers in India & China.
a. Compare the various options of transportation modes to source the
required raw material & components explain the choice of the appropriate
transportation modes for the same. (5 marks)
b. The manufacturer plans to launch its range of smart home appliances
for which it will need to import chips from reliable suppliers abroad. From
which countries can the manufacturer source such chips? How can it facilitate
such procurement process over the long term in a consistent & reliable
manner? (5 marks)
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YOU MAY CALL US ON -
7506193173
WHATSAPP NUMBER- 9967480770
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