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INTERNAL ASSIGNMENT APPLICABLE FOR APRIL 2024 EXAMINATION

 

Financial accounting & Analysis

Q1. Prachi Industries purchased a land worth 2 crores, office fixtures and furniture worth Rs 50 lakhs. Five years back the company has purchased an investment property for Rs 5 crores out of which today they disposed of 20% of the property, at a realizable value of Rs 3 crores. As a consultant to the company discuss as per the needs of corporate reporting the nature of these items, how the above items needs to be presented and disclosed in the corporate financial statement.

Q2. Ms. Shravani , our accounts manager, is responsible for overseeing financial activities at Mogra Enterprises. She ensures accurate bookkeeping and compliance with accounting assumptions. Her junior executive is confused about how the various accounting assumptions plays a vital role in accounting. Further she wants Ms Shravani to help her in understanding the difference between the accounting period assumption and separate entity assumption, Discuss how (you being) Ms. Shravani would like to explain all these in simple terms.

Q3.  Perform the common Size analysis for the year

a. 2021

b. 2022

Statements of Income
2021		2022
Operating revenues	9,56,690		9,12,813
Operating expenses
Personnel	1,13,433		1,32,080
Fuel	1,28,076		1,00,058
Purchased power	1,54,910		1,34,488
Depreciation	1,44,622		1,56,469
Maintenance	92,717		86,261
Taxes other than income taxes	63,266		63,220
Purchased services	38,392		35,948
Other	1,01,513		1,04,850
8,36,929		8,13,374
Operating income	1,19,761		99,439
Other expenses (income):
Interest expense	36,727		36,771
Interest income	( 61)		( 82)
Loss on impairment of fixed assets	4,089		0
Other, net	4,325		1,556
45,080		38,245
Income before special item and income taxes	74,681		61,194
Special item:
Reserve for drought	1,747		712
Provision for income taxes:
Current	25,061		28,457
Deferred	1,374		(7,504)
Net income	46,499		39,529

 

Organizational behavior

1. Scenario: Rohan is a project manager at a software development company. His role involves interacting with clients, managing his team, and ensuring project deadlines are met. Rohan is known for his calm and composed demeanor, even in high-pressure situations. He enjoys the client interactions and finds them energizing. Whenever he feels stressed due to project complexities, he takes a break to listen to his favorite music or goes for a walk. His team members often approach him with their problems and

appreciate his approachability. Even when faced with demanding clients who express frustration, Rohan remains patient and focuses on resolving their concerns.

Question: Based on the information provided, how would you assess Rohan's personality using the Big Five personality traits framework?  

2. Samantha is a newly hired marketing coordinator at a digital advertising agency. She notices that her team leader, Alex, communicates with clients and colleagues in a very friendly and encouraging manner. Alex's positivity and teamwork have contributed to a cohesive work environment, and Samantha also observes that the team consistently meets project deadlines. During a period when Alex is on medical leave, Samantha takes over some of the team lead responsibilities. To her surprise, she finds that by adopting Alex's approach, she effectively manages the team and maintains a positive atmosphere. This experience motivates Samantha to incorporate this approach into her personal life as well. Question: In this scenario, which theory of learning could be applied to explain Samantha's behavior change? Please discuss the theory and its relevance to the situation.  

3. Rohan is sales head for a pharmaceutical company. He has a team of 12 individuals under him. Rohan feels very sad to state that it isn’t a team but a group of individuals working under him as they do not show any team spirit. Akhil who is Rohan’s best friend also happens to be the HR manager. When Rohan shared his concerns with Akhil he asked Rohan to

a) Analyze the problems he (Rohan) is facing in teamwork.

b) Also, what all methods Akhil can suggest Rohan for creating effective team in his department? Discuss.  

 

Business economics

 Q1. Complete the given table by showing the calculation/Steps for marginal utility. Also, enumerate the relationship between Total utility and marginal Utility.

Shirt ( units )	Total Utility		Marginal Utility
1		22
2		43
3		63
4		81
5		97
6		111
7		123
8		133

Q2. Anika is working in “Footon ltd Company” that manufactures formal and informal shoes for both men and women. It is observed that for the last few years, the sales figures are fluctuating and there are no vivid reason for the same. Anika’s manager have asked her to prepare a short notes on the importance of forecasting .Also her manager wants to know if implementing sales force composite and Delphi method can be useful for their Organisation?

Q3 a. “For a business owner, knowing their cost of production is a vital step in creating and maintaining a profitable business. “With reference to the above statement explain Business Cost, Opportunity cost and Social cost with example  

Q3 b. “Economies of scale are cost advantages reaped by companies when production becomes efficient “With reference to the given statement explain what do you understand by Economies of scale and elaborate on any two types of Economies of scale.

 

Information systems for managers

1. Goodwill Bakery has now its several branches across different cities in India. This bakery has started a small shop in New Delhi and then expanded their bakery business across several states of the Country. Initially, when they started, they have appointed different personnels to keep a track of products sold, orders given and inventory required. With the expansion of business in different cities, Goodwill Bakery are now finding it difficult to manage/ track the details at national level and to get an overview of product details across all stores of various cities. They contacted a solution providing firm to get solution of the same and were told to shift their business to Cloud wherein, all the operations of different stores can be monitored/detailed out very easily. Discuss how shifting/migrating to Cloud technology will help Goodwill Bakery to smoothen up the process of monitoring details from one location for other stores across various cities. Also, discuss which types of cloud and cloud services will be suitable for Goodwill bakery.  

2. The E-Business platform is booming a lot these days. Almost all individuals have accepted the E-Commerce technology for their daily requirements. Most of the retailers have joined hands with various E-commerce Companies for selling their products. Discuss how the retailers are getting benefitted by choosing these e-commerce platforms. Which type of sellers are being benefitted most by choosing the e-commerce platform (Explain with help of some Statistics) and will the e-commerce technology will see the downfall? Discuss your views for all the above points by choosing any one E-Commerce platform as an example.  

3. Saviant Technology Solutions is new IT Company with the motive of providing solutions to different Organisations by catering to their specific product requirements. This Company has received the Project Development Task which is not much Complex in nature and the requirements are also to some extent clear. As a new venture, this organization is not fully aware of the different vulnerabilities and threats to the data of the Organization. Considering the above scenarios, discuss the following:

a) Discuss the various threats and vulnerabilities related to Saviant Technology. Also, explain what are the security measures need to be adopted by Saviant Technology Solutions for avoiding the threats.  

b) Explain which Software Development Life Cycle model needs to be implemented by Saviant Technology Solutions for development of the Project stated in the above Scenario.  

 

Management theory and practice

Q1. Using Hofstede’s 5 dimensions, can you help Lalit Hotels to open their new branch in Dubai, UAE. Guide them about the cultural differences they need to keep in mind?

Q2. As a management trainer to a startup dealing with chipsets, can you explain 6 box organizational model and its role in helping them design their organizational structure?

Q3. Hortons Ltd has been facing many loses, losing clients and want to modernize themselves using modern techniques and have hired you as a consultant for the same. Can you explain the following concepts to them and how will they help them modernize a rubber manufacturing business like theirs

a. 5S Framework  

b. Lean Production

 

Marketing Management

Q1. Citing from your own practical experience, which are the factors, which are important in the retail scenario for a product in a supermarket to sell?

Q2. How would you go about starting your own business, which would be an exclusive cake, cookies and biscuits store and ensure its success?  

Q3. Case Study

Audi's marketing synchromesh

The luxury carmaker is focusing on technology, digital platforms and below-the-line activities to drive sales.

Every carmaker has marketing principles and brand attributes that they leverage to get better connected with their customers. Think reliability and engineering for Honda, low cost of ownership and maintenance for Maruti Suzuki and sporty driving for BMW.

For Audi India, its Strategy 2025 black book includes the following: Customer-centricity, network, product, and digitalization. These operating principles started some six years ago, and could be said to largely apply to other luxury carmakers, but Audi's strategy seems to point to pushing technology to directly connect with consumers using digital platforms and marketing to synchromesh into one seamless experience.

Balbir Dhillon, Audi India head, said he's especially throwing his weight behind customer connection, with half the marketing budget dedicated to below-the-line activities this year. That includes organizing regular "Quattro drives” for customers across cities; get-togethers that blend experiences such as movie driven-ins for the latest James Bond film and more. Quattro is an Italian word trademarked by Audi as code for indicating that it uses all-wheel drive systems in some of its cars. There's also a significant digital push that Audi will unveil this year, which is in the last stages of finalization. Meanwhile, Audi offers concierge services through an ownership app called MyAudi that allows customers to avail of service that range from booking restaurants to flying overseas and renting car. Audi, Dhillon added, has also been the first brand to use augmented reality and virtual reality at the retail customers level. Audi has 29 showrooms, 41 service centers and 14 Audi Approved Plus (pre-owned car) facilities. The brand is looking to increase the latter substantially in 2022.

Audi, like Mercedes, has seen prices increase, resulting in greater profits, thanks to a supply crunch driven by a global shortage of chips. "We could sell two times what we did if it wasn't for the chip shortage,” Dhillon added. Of the top four luxury carmakers that include market leader Mercedes-Benz, BMW and Audi, the Volkswagen-owned brand that features four rings as its logo has the smaller market share, but is also the company that came here last, in 2007.

Recent figures indicate that its sales are on an uptick after a particularly depressed 2020. Sales for the brand were: 4,594 cars in 2019, 1,639 in 2020 and 3,293 in 2021. Why did Audi see such a sharp slump in 2020? Analysts who track the sector suggested that the consumer market was aware that Audi was going to phase out BS IV cars by March 2022 and that may have led them to switch to other cars, though they were already up to regulatory standards. When Audi first entered India, it had to focus on a part-education and part heavy marketing strategy for an audience that was largely familiar with only BMW and Mercedes-Benz. To that end, it built a halo round itself by deploying celebrities and actors as brand ambassadors. Most of Bollywood drove Q5s and Q7s at one stage with Salman Khan even making it down to launch events for Andi's sportier sedans-something he historically avoided.

Suraj Ghosh, associate director (powertrain & compliance forecasts), South Asia IHS Markit, said Audi India has smaller product portfolio and a smaller network footprint than its competitors. Increasing the degree of localization will allow it to avail of taxation benefits and be more competitive in its pricing. The company said its cars, which are assembled here, are looking to target between 80 and 85 per cent local content for the Audi A4, A6, 05 and Q7.

But that's only part of the challenge. What's changed for Audi in the last five years is the consumer profile. In terms of general consumers, many of its cars were owned mostly by business people and CEOs. For instance, ICICI Banks former boss Chanda Kochhar drove an A8 sedan, as did Godrej. "What has changed is that a lot of mid-level and emerging professionals are also buying Audi cars now, and while it used to be real professionals and traders that drove volumes, that's not the case anymore," Dhillion pointed out.

Buyers today are younger and there is a growing acceptability that it is okay to buy a luxe car. But the sensibility of ownership amongst young buyers who come from start-up backgrounds is very different, he added. “They want to buy shoes that are sustainable and made by companies that are high on ESG (environmental, social, and governance) norms, so their approach to vehicles is no different,” Audi regularly sees more queries for the electric range of cars as well as fuel efficiency norms.

Audi India has among the widest range of electric cars (five)-the e-tron 50, e-tron 55, e-tron Sportback 55, e-tron GT and RSe-tron GT. But the key volume sellers remain the Audi A4, Audi A6, Audi Q2, Audi Q5 and Audi Q8. In other words, Audi in still very much a Q-led company in terms of its volumes. Officials said 45 per cent of sales comes from the Q range. The Q7, a brand new launch for 2022, is expected to be rolled out soon.

Does that mean its electric vehicles are more of a notional offering? Dhillon clarified that it's going to make time before the charging network is ready and prices rationalize for EV sales Cars are already taxed at around 28 per cent and, when it's an electric car, he explained, there are duties on components and other imports, so that the company faces "a duty on a duty”, creating an additional layering that makes its EVs so expensive. For an e-tron, Dhillion said the duty is around 111 per cent. Add the cost of registration and the final price "restricts the full potential of the category".

"Even so, when the time is right, Audi's next investment is likely to be in EVs,” Dhillon said. "Policy will change some day and it may be a long wait but Audi is committed to the cause.”

Questions

Q3 a) What is Audis future strategy? What is the name of its digital platform and how does it plan to leverage this platform?  

Q3 b) What has changed in the customer profiles who own Audi. How has this demographic profile changed in recent times?

 

Decision science

 Q1. Calculate the probability for the following statements. Draw the Probability tree diagram also. In a medical college of Pune (a class of 100 people), 30 % people Like to have Misal-pav on the farewell party as per the google form survey. Remaining people have chosen vadapav. Out of those who have chosen Misal-pav 50 % said that they would eat only Jain Misal pav. Well, 30 % of those have chosen Vadapav, also said they would have Jain Vadapav only.

·       What is the stack (percent & number) of people Who will have Jain Food (including MISal pav and Vadapav)

·       What is the probability of selecting a person who would eat Misal pav given that person’s diet type is Jain.  

Note: Handmade drawing of Diagram is prohibited; prepare it with the help of software like MS-Word.

Q2. Write the interpretation for the following regression model. You are advised to run the analysis using MS EXCEL. Here Hiranmayee Dhar, an entrepreneur who is running “Pashminaa” a store of Pashmina shawls. She is targeting customers via social media applications; she has chosen Instagram as a platform and had also chosen REELs to advertise her products. She is looking for a forecasting model to understand the impact of no of likes of the REELs demonstrating product and its sales (in number of units).

Reel Number	Number of units sold	Number of likes
Reel 1	24	1503
Reel 2	24	1564
Reel 3	24	1649
Reel 4	24	1882
Reel 5	26	1924
Reel 6	28	1937
Reel 7	28	1944
Reel 8	29	2086
Reel 9	30	2150
Reel 10	31	2215
Reel 11	32	2366
Reel 12	32	2472
Reel 13	35	2622
Reel 14	35	2792
Reel 15	36	2871
Reel 16	36	2973
Reel 17	38	3000
Reel 18	38	3024
Reel 19	39	3319
Reel 20	40	3336
Reel 21	41	3337
Reel 22	41	3413
Reel 23	41	3479
Reel 24	42	3577
Reel 25	46	3617
Reel 26	46	3922
Reel 27	46	4332
Reel 28	48	4562
Reel 29	48	4577
Reel 30	48	4763
Reel 31	49	4964

Write the regression model.

Discuss the R-square, Multiple R

Discuss the ANOVA

Discuss the Significance of Independent variable and B1 value.

Q3.a) Draw an appropriate chart for the following. Also write your clarification for choosing that graph. For each variable identify a time-series component present if you consider the long-term pattern.

Table: Production of Commercial crops. (Source: RBI)

Year	Groundnut (Lakh Tonnes)	Rapeseed & Mustard (Lakh Tonnes)	Soyabean (Lakh Tonnes)
2000-01	64	42	53
2001-02	70	51	60
2002-03	41	39	47
2003-04	81	63	78
2004-05	68	76	69
2005-06	80	81	83
2006-07	49	74	89
2007-08	92	58	110
2008-09	72	72	99
2009-10	54	66	100
2010-11	83	82	127
2011-12	70	66	122
2012-13	47	80	147
2013-14	97	79	119
2014-15	74	63	104
2015-16	67	68	86
2016-17	75	79	132
2017-18	93	84	109
2018-19	67	93	133
2019-20	100	91	112
2020-21	102	102	126
2021-22	101	118	130

Note: Here you are advised to use Software like EXCEL for making Graphs, copy them and paste in your assignment file. Snapshots are not allowed.

Q3.b) Write the sampling plan for the following study. Also write, what is recommended according to you, census survey or sample Survey?

Imagine yourself doing PhD in NMIMS, for one of your research papers you do require a primary survey to understand the social media consumption of LinkedIn users. Your goal is to understand why they are using LinkedIn, for how many hours a day, and their activities they do on the same platform. You do have research questionnaire in your hand as per your proper literature study. Now, the question is about survey and data collection.

 

Strategic Management

1) You are a mobile phone manufacturer manufacturing phones for different segments of the population. Sales for your lower segment phones is falling while sales for your higher segment is increasing. Why do you think is this happening? What could be the reasons? How do you deal with situation? Does this need any change of strategy? What

changes would you do in strategy? Give valid reasons, examples while answering the questions.  

2) India has been a laggard in the world of Sports. You have been appointed as a consultant for strategy for building a sports ecosystem in India. Suggest a strategic road map to make India a sporting powerhouse.  

3) You are the marketing strategy head for a major online music service. Your business is dependent on advertising, but, despite the large number of consumers listening to your app. Advertisers have not been enthused to advertise.  

a) What strategy should you adopt to get advertisers on board? Give examples to justify your answer.

b) Create two ideas to engage with advertisers.  

 

Operations Management

 Q1. DMart is a well-known retail chain that has gained popularity for its DMart Ready service, an online platform for grocery shopping. One of the critical aspects that contribute to its success is its robust inventory management system. Describe the concept of DMart Ready and how it differs from the traditional DMart physical stores by listing down the various inventory management techniques prevalent in the retail industry. Also, discuss the key components and strategies employed by DMart Ready in its inventory management system to ensure efficient operations and customer satisfaction.  

Q2. Explain the fundamental concept of the Theory of Constraints (TOC) and its significance in optimizing manufacturing processes. Considering a suitable example, describe the key principles of the TOC philosophy and how it can be applied to synchronous manufacturing to enhance production scheduling. Also illustrate how the concept of DBR helps in improving overall system performance, reducing lead times, and increasing throughput in manufacturing environments (Assume any industry).  

Q3. In a big multi-specialty hospital, quality management plays a pivotal role in ensuring patient satisfaction and safety. Quality management tools are vital for achieving operational excellence and maintaining high standards of healthcare services. Additionally, the operations manager has a crucial role in overseeing quality control.

(a) Explain the role of an operations manager in implementing and monitoring quality control measures in the hospital.  

(b) Discuss the various dimensions of quality in the healthcare sector and how each dimension contributes to overall patient care and experience.

 

Business Law

1. In the recent past, social media marketing has witnessed an enormous increase. This has given birth to a bandwagon of social media influencers, who spend hours creating content and doing various other activities such as endorsing, reviewing, or advertising a brand. A survey recently conducted showed that 92% of consumers believed that influencer marketing was an effective form of marketing. With the increase in the industry, various issues in this regard have also elevated. Explain whether the Consumer Protection Act 2019 covers advertisements by social media influencers and if yes, the situations when and all the advertisement by such social media influencer may be considered as misleading advertisement.

2. It was observed that a contract made by free consent and will of parties who are thus competent under the law to contract for a lawful consideration providing a lawful consideration and thus not expressly declared by any law or contract act to be void. Explain the concept of valid, void and voidable contract along with explaining the essentials of valid contract.

3. Digital Personal Data Protection (DPDP) Bill 2023 is proposed to be passed by the Government of India. It is opined in public that Digital Personal Data Protection (DPDP) Bill 2023 would erode the right to information and weaken the accountability of public servants to citizens.

a) Examine how DPDP Bill 2023 might affect the genesis of the Right to Information Act .

b) Explain the duties of a Public Information Officer under the Right to Information Act.

 

Business communication

1) Ritu wants to prepare a presentation for the first time for her HNI customers about the new scheme launched by her financial company. In light of this situation, discuss the three-step process for planning a presentation in detail. How should Ritu go about using the three steps for her?  

2) Networking is the most important skill for anyone. Especially so at the start of one’s career. Discuss some points towards using specific potentials towards solutions focusing on taking initiatives towards finding right opportunities from the crowded market and building one’s own network for reaching to the opportunities.  

3) Rakesh is planning for a short workshop about using social media for home business owner women. He thinks they can use social media to their benefit a lot and need to share ideas with them. He is planning to focus on creating effective content for social media. Please answer the questions based on the given situation.

a) What tips should Rakesh share with those entrepreneurs for using social media for business communication?  

b) How should Rakesh elaborate on the role of microblogging in business communication?  

 

Essentials of HRM

1. Explain the appraisal method you would recommend that would be more effective for the hourly employees? Explain any one or two specific appraisal methods for the delivery driver position and discuss why the specific method would be useful?

2. Explain how realistic job previews (RJPs) operate. As a manager or business owner, would you use them?  

3. Sakshi, former senior vice president of human resources for Turbo International, took over her job just after numerous charges forced the company’s previous board of directors and top executives to leave the firm. Hired by new CEO Eshan Bhatt, Sakshi had to tackle numerous difficult problems starting the moment she assumed office. For example, she had to help hire a new management team. She had to do something about what the outside world viewed as a culture of questionable ethics at her company. And she had to do something about the company’s top-management compensation plan, which many felt contributed to the allegations by some that some former company officers had used the company as a sort of private ATM.

Sakshi came to Turbo after a very impressive career. For example, she had been the head of executive compensation at Allied Signal, and was a graduate of the Harvard Business School. But, as strong as her background was, she obviously had her work cut out for her when she took the senior vice president of HR position at Turbo

a. What human resource management-related steps did Sakshi take to help get Turbo back on the right track?  

b. What, if anything might you have done differently if you had been in Ms. Sakshi’s position?  

 

Brand Management

Case:

Rajesh, a passionate entrepreneur with a deep love for footwear, who envisions launching a thriving business venture focused on selling branded shoes across various price ranges. Rajesh's dream is to establish the largest chain of shoe stores in major cities across India, providing customers with a vast array of high-quality footwear options from popular brands.

Rajesh has always been an aficionado of shoes and has observed a noticeable gap in the market for a one-stop shop offering branded footwear at varying price points. After completing his business studies, he gained experience working for an established shoe retailer and sharpened his skills in retail management, inventory control, and customer service.

The Vision:

Rajesh's vision for his new business is to create a brand that caters to the diverse and dynamic Indian market. He envisions opening a series of showrooms in the largest cities in India, where customers can explore a wide selection of branded shoes, ranging from affordable and trendy to premium and luxurious options.

Key Components of Rajesh's Business:

Store Locations: Rajesh is planning to set up his biggest showrooms in major cities like Mumbai, Delhi, Bangalore, Kolkata, and Chennai. These locations are strategically chosen to tap into the diverse consumer bases and fashion-conscious populations of these cities.

Brand Selection: Rajesh understands the importance of offering a diverse portfolio of brands. His business will collaborate with both national and international brands, ensuring a wide range of styles, designs, and price points to cater to various customer preferences.

Variety of Price Ranges: Rajesh's business will feature footwear in all price categories. From budget-friendly options for students and budget-conscious customers to premium brands for those seeking luxury and style, there will be something for everyone.

Customer Experience: Rajesh is passionate about offering exceptional customer service. His staff will be knowledgeable about the products and offer personalized assistance to help customers find the perfect pair of shoes. He also plans to implement loyalty programs and promotions to keep customers coming back.

Online Presence: Recognizing the importance of the digital landscape, Rajesh plans to establish an e-commerce platform to reach customers beyond the physical store locations. The online platform will offer the same range of brands and price options, making it convenient for customers to shop from the comfort of their homes.

Supply Chain Management: To ensure a steady supply of fresh stock, Rajesh will establish strong relationships with suppliers and implement efficient inventory management systems.

This will help in keeping stock levels optimized and maintaining a variety of styles for customers to choose from.

Marketing and Promotion: Rajesh plans to invest in marketing strategies that encompass both traditional and digital channels. He will collaborate with influencers, run social media campaigns, and conduct local events and promotions to create buzz around his stores.

Rajesh's vision for his new business venture, offering branded shoes across all price ranges in the biggest showrooms in major Indian cities, is a compelling concept. With a strong business plan focused on location, product diversity, and customer satisfaction, he is poised for success in the dynamic and ever-evolving retail market. Rajesh's dedication and strategic approach set the stage for an exciting and profitable future in the footwear industry.

1) You have been selected as a brand in charge of the business and you have been given a task to work on brand elements including brand name. Elaborate on various types of Brand elements and criteria for choosing those brand elements that you will suggest for the business.  

2) As a brand expert, explain the four steps of Brand Building for Rajesh’s Business.   

3) As a brand in charge of the business, explain your concepts on branding with example to Rajesh:

a) Explain and relate the Information processing model of communication with the purchase of footwear for a consumer.  

b) How will you promote the brand using tools of Marketing Communication?  

 

Consumer Behaviour

Q1. The Mumbai Metro currently has 3 Metro Routes that are fully operational while another 5 are in various stages of construction. These 5 lines will be gradually opened to citizens of Mumbai by 2024 and they will be fully operational by early 2025. The Mumbai Metro wants to run campaign in Mumbai to encourage people to switch from private transport to Metro and also shift from auto rickshaws and cabs to Metro as this is faster, safer, quicker and environmentally safe. What can Mumbai Metro do to change commuters’ attitudes towards public transport?  

Q2. Akshaya Tritiya is a significant festival in India, often associated with buying gold and other valuable items. How does the tradition of buying gold on Akshaya Tritiya impact consumer behaviour in India, and what are the psychological factors that drive this behaviour?  

Q3. Answer the following

a. Analyse the current trends in the Indian market that are making marketers and advertising agencies shift from broadcasting to narrow casting.  

b. Take a product category like Fashion Accessories – analyse how consumer behaviour differs for Fashion Accessories in the Online and Offline shopping modes  

 

Customer Relationship Management

1. Raman is a CRM IT consultant. He has started his consultancy to advice his clients on implementing CRM technology. What do you think will be his pitch to his prospective clients regarding the advantages, disadvantages of CRM and its prospects.  

2. Reciprocation is a wonderful way of forging relationships. With the context of CRM, how will you use the concept of reciprocation to forge a strong relationship with your customers, in B2B markets?  

3. You are the Chief Information Officer, who is about to implement, a CRM solution. How will you:

a. Ensure correctness and strength of your database and build a database of your customers? How will you source the data for this?  

b. A CRM roadmap is necessary for the technological implementation. Which are the areas (Sales, Service and Marketing) out of the 3 will you prioritize and why?

 

International Marketing

1) India received the highest annual FDI inflows, in recent years. While FDI and FII bring in foreign capital, which is essential for a country's economic development. However, they also cause damage to small and medium enterprises who lack economy of scales in home country. In your opinion, do you think we should permit FDI and FII to invest in our country?

2) Chinese brands commanded 75% of India's smartphone market in 2022, down from 76% in 2021. What would be your strategy to promote and manufacture more of Indian brands in India? Also, express your opinion on the impact of iPhone manufacturing in India.

3) Read the following case study carefully and then answer the questions that follow:

ABC Motors, a renowned foreign automotive manufacturer, entered the Indian market with high hopes of capitalizing on the growing demand for automobiles. They decided to establish a manufacturing plant in India, hoping to tap into the vast Indian consumer base. ABC Motors faced the challenge of meeting the Indian government's strict conditions, which required a significant portion of their vehicle components to be sourced locally. This posed a logistical nightmare, as many specialized components were not readily available in the Indian market. The foreign company was accustomed to international standards, and there was skepticisms about the reliability of locally sourced materials and components. A few challenges ABC Motors will face - they have to invest heavily in setting up local supply chains, which increased production costs, lead to delays in production. This, in turn, affected their ability to meet market demand and capitalize on market trends effectively. These added costs and dealing with the Indian government's bureaucracy and navigating the complexities added an additional layer of challenge. Delays in approvals and changing regulations further exacerbated the situation. This in turn made their vehicles less competitive in the Indian market. a) Determine the specific non-tariff barrier addressed in the case and clarify its main purpose for implementation. (5marks) b) Outline three strategies that ABC can develop to ensure the success of this transaction in Indian market. (5marks)

 

Marketing Strategy

GlobalCorporation, a multinational conglomerate with a diverse portfolio of businesses spanning various industries, including technology, healthcare, energy, entertainment, and Fast-Moving Consumer Goods (FMCG). In this scenario, we'll focus on GlobalFoods, one of the thriving FMCG businesses under the GlobalCorporation umbrella.

GlobalFoods Business Overview:

GlobalFoods is a subsidiary of GlobalCorporation, specializing in the production and distribution of a wide range of fast-moving consumer goods. The company offers food and beverage products that cater to diverse consumer tastes and preferences. GlobalFoods has a strong global presence and is known for its commitment to quality, innovation, and sustainable practices.

Functional Areas of GlobalFoods:

1. Product Development and Innovation: GlobalFoods places a strong emphasis on research and development. Its team of food scientists, nutritionists, and chefs work collaboratively to create new products, improve existing ones, and ensure they align with market trends and consumer demands.

2. Manufacturing and Operations: This department oversees the production and manufacturing processes. It includes factory managers, production line workers, and quality control experts responsible for maintaining high product standards and efficient production.

3. Supply Chain and Logistics: GlobalFoods manages a complex supply chain to source raw materials, manage inventory, and ensure timely delivery to distribution centers and retailers. Logistics professionals play a critical role in optimizing transportation and distribution networks.

4. Sales and Marketing: The sales and marketing teams are responsible for promoting GlobalFoods products to consumers and retailers. They conduct market research, develop marketing strategies, and build strong relationships with distributors and retail partners.

5. Quality Assurance and Food Safety: This department ensures that GlobalFoods products meet regulatory standards and undergo rigorous quality control checks at every stage of production. Food safety experts work to maintain the highest standards of product safety and integrity.

6. Customer Insights and Analytics: GlobalFoods employs data analysts who track consumer behavior, market trends, and product performance. They use this data to make informed decisions regarding product development and marketing strategies. 7. Finance and Accounting: The finance and accounting team manages the financial aspects of GlobalFoods, including budgeting, financial reporting, and investment decisions. They ensure the company's financial health and compliance with industry and regulatory standards.

8. Human Resources: HR professionals are responsible for recruitment, talent development, employee relations, and workplace culture. They play a pivotal role in building a skilled and motivated workforce.

9. Sustainability and Environmental Affairs: Recognizing the importance of sustainability, this functional area focuses on reducing environmental impacts in production, sourcing sustainable ingredients, and implementing eco-friendly practices.

Detailed Focus on Product Development and Innovation:

Product Development and Innovation:

GlobalFoods thrives on creating new and exciting food and beverage products to meet evolving consumer tastes and expectations. This department is at the forefront of innovation and is responsible for:

- New Product Ideation: Collaborating with market research teams to identify emerging trends and consumer demands, then generating ideas for new products.

- Recipe and Formula Development: Food scientists, chefs, and nutritionists work together to create and refine product recipes and formulas, ensuring they are both delicious and nutritious.

- Sensory Testing: Conducting extensive sensory testing with expert panels and consumer groups to fine-tune flavors, textures, and overall product appeal.

- Packaging and Presentation: Collaborating with packaging designers to create attractive, functional, and environmentally responsible packaging for new products.

- Compliance and Labelling: Ensuring all products meet regulatory and labelling requirements, with a focus on transparency and accurate nutritional information.

- Competitor Analysis: Continuously monitoring and analyzing competitors' products to stay ahead in the market and identify opportunities for improvement.

The Product Development and Innovation department is essential to GlobalFoods' mission to provide consumers with innovative, high-quality food and beverage products. They work closely with other functional areas to ensure a seamless and successful product development process from concept to market.

This scenario illustrates how GlobalFoods, an FMCG business within a corporate conglomerate like GlobalCorporation, operates, emphasizing the crucial role of various functional areas within GlobalFoods and how they contribute to the success of the business in the highly competitive FMCG industry.

1) Identify and explain various levels of Strategy for the GlobalCorporation.

2) Explain various types of Segmentation that you will consider for GlobalFoods.

3) a) As a consultant to GlobalFoods, suggest various stages involved in the organizational buying process for the raw materials that are needed for the manufacturing of FMCG Goods.

b) Explain with reason, any five important financial ratios that will be useful for the analysis of GlobalFoods Business.

 

Sales Management

Q1. If you are appointed as a sales trainer for a consumer products strategic business unit of a large multinational company with 100 salespeople, how would you decide their specific training needs?

Q2. Prepare a Sales Plan for a brand of soap brand focusing in rural market.

Q3. Read the case & answer the questions based on the case: Anil has been working as a salesman with Sony Electronics for two years. The sales manager is impressed with his excellent performance in both the years. To motivate Anil, the sales manager has to choose from one of the following three options: (a) Give an ‘all expenses paid’ international holiday package for Anil and his family, (b) Include Anil in a special task force for new strategic initiatives, (c) Present him the “Star Performer of the Year” award in the annual sales conference. Questions: Q3 a) Suggest how Anil's sales manager should take a decision. Justify

Q3 b) What motivation techniques should be followed by Sony Electronics?

 

Compensation & Benefits

Q1. The major elements in the “wage structure” of a mid-sized manufacturing company are as follows:- a) Basic Pay; b) Yearly Increments to Mgl staff based on Pay grade c) Individual Incentive scheme to workmen and d) Benefits include i) Pickup & drop facility by Co’s own Transport Dept ii) free lunch in Co’s Canteen iii) Medical Benefit as per ESI scheme for workmen category & actuals for Mgl staff & other statutory b’fits like PF & Gratuity. The company manufactures electrical components for the auto industry and lately it has not been doing too well because of increased competition, mainly from Chinese companies. Accordingly, the Co has requested you to recommend suitable cost saving measures to increase the profitability. What will be your recommendation?

Q2. Preeti and Susan were Chartered Accountants and they had about twenty years of experience each in working with reputed Audit & Financial Consultancy firms. Both resigned from their positions and started a small Audit firm of their own after taking a loan from a bank. Since they were a “start-up” company they employed a few qualified people and also paid them better than the market rate. Initially they struggled, but after some time their financial condition got better and by the end of seven years they reached a very stable position. By that time, they were employing fifteen people who had been inducted into the Co at different levels drawing different pay. However, as there was no regular pay structure, there was wide disparity in the pay drawn by different employees. To rectify this situation, both Preeti & Susan decided to request you to give a framework for employee’s pay fixation.  The category of the people employed by the Co is given below:- i) Partners  Chartered Accountants who had about 10 yrs of experience – 3 ii) Jr Partners  Cost Accountants having different yrs of experience – 2 iii) Audit Assistants  Graduates with Accountancy as major (diff experiences) – 6 iv) Clerk  Ordinary graduates - 3 v) Office Boy  Higher Secondary -1

Q3. Sunil was in his final year of the Diploma Course in Mechanical Engineering when he got a decent job in a medium sized Engineering company manufacturing components for the auto industry.

The factory had three main units which were, i) Foundry section which prepared the moulds for casting ii) Casting & Finishing section where the machine parts were cast and cleaned iii) Engineering section where the casting was machined according to the client’s requirements. There were also the usual supporting departments like Purchase, Accounts, Maintenance and Despatch.

Sunil was appointed as a “Trainee Engineer” in the Foundry section and was asked to look after the Spare Parts function of the Foundry. The job was not difficult but cumbersome as the Foundry required thousands of mainly small items like linseed oil, sand, special resins, nails of various sizes etc. which were difficult to keep track. However, Sunil put in a lot of effort to understand the entire process and since he was quite intelligent, within a short time, he developed a complete mastery of the entire system. His Supervisor was therefore very pleased and so confirmed him in the position of “Junior Engineer” after expiry of only six months instead of twelve.

For the first three years Sunil gave his best to create a good name for himself and to build the foundations of a good career in the organization. He made many suggestions in the procurement process of Spares and also introduced manufacturing of some critical spares in-house which till date were being procured from outside at considerable cost. All these innovations earned him a very good name and so at the end of three years the management gave him an out of turn promotion to “Assistant Engineer”.

At this time, he found that other “Assistant Engineers” in the Engineering and Casting sections got considerably more than him as salary and other allowances. His Supervisor told him that this difference was expected as he was working in a “Supporting” department whereas the others were linked with the direct production process. Sunil felt his job was also no less demanding and challenging than the others and he had also contributed in many ways to bring considerable cost savings for the organization. Therefore, he felt that his salary should also be at par with them. So he requested the Chief Engineer (Foundry) for a transfer to the production area but his request was summarily rejected as he was too valuable to be released.

Sunil wanted a change of duties, not only for the better pay but also because he had mastered the work in his section and it was no longer challenging. He was also sure that he could contribute much in a new area. After six months he appealed again to the Chief Engr (Foundry) for transfer but it was again refused without giving him a chance to be heard. So, he felt that the organization was not allowing him to grow and this made him very frustrated. As a result, he lost all his initiative and stopped giving suggestions.

At this time, he also found that some of his classmates were earning more than him and this made him more frustrated. Thus, at the end of the fifth year, Sunil discreetly started applying outside. He confided about this to his Supervisor but he advised him to wait and stay in the company as he had a very good future. However, Sunil declined his suggestion as he felt that he was being ignored and Co prevented him from showing his potential. By the end of another year he got a good offer and left.

Q3a) Would you blame the Supervisor only for Sunil leaving the company?

Q3b) Do you feel that “compensation” is the only issue why Sunil Left?

 

Industrial Relations & Labour Laws

Q1. Labor legislation in India cover varied heads. What are the heads under which labor legislation be categorized?

Q2. Organization should be guided by a specific principle in wage administration. Discuss “human capital theory” from the contemporary perspective.

Q3. You have been appointed as management representative in a collective bargaining session with the representatives of trade union of your company.

a) Discuss the steps involved in collective bargaining.  b) Discuss key factors in the success of collective bargaining.

 

Organisational Theory, Structure and Design

1. An organisation is considered as a system where different interrelated components interact with each other to attain common goals. What according to you are the various components of an organisation as a system? Give suitable examples.

2. The Neoclassical Approach is developed by Elton Mayo and his associates. What do you think is the assumption of this approach? In this context explain the important features of this approach that managers should be aware of. Add corporate examples.

 

3. Without an effective organisational structure, employees would not be clear about their job roles and there would be no chain of command to follow. Keeping the above scenario in mind, explain with examples:

a. Discuss the key features of the line and staff organisational structure.

b. Explain which features are needed to create a Matrix Organisation Structure.

 

Strategic Cost Management

Q1. You stay in a semi-urban set up and near your house, medicine delivery is extremely unreliable. The medicine shops close around 9 PM and medicine availability becomes a challenge. You come up with a business plan to deliver medicines to all houses, (in the area) at no extra cost, 24X7. The challenge however is that companies like 1mg, Net meds are already offering their services in the area. The advantage for you is the popularity of ordering medicine online is still not prevalent by the people in your area. You intend to buy the products from the nearest retail point and delivery to the customer with the help of, few delivery personnel that you will maintain. What are the challenges that you will face while setting this up, from a services perspective? How will you differentiate yourself from the competing firms?

2. Salman goes to ‘Javed Habibs salon’ and Amir goes to ‘Lakme salon’. If you are an entrepreneur who wishes to open a salon, how will you differentiate your offerings vis a vis your competitors. You are also clear that you want to offer your services at a higher price point, where you intend to service fewer client base. You understand that your client’s time (for your business idea) will be a very critical component for providing a great service. How do you intend to manage the demand vis a vis the capacity?

3. Sundar wants to start a ‘C2C’ (customer to customer) model of food service. He has just passed out of his B School and the canteen food in his college was pathetic. Most of the days, he relied on Swiggy and Zomato for his meals. He realized that probably there is a need to have an option for customers to order it from home makers or families who would be interested in selling their cooked food to others. Sundar started off with his basic research and spoke to a couple of housewives who were willing. He got his B School classmate on board to design an app that would help customers order. While both started their work, he realized that there are two major problems in this service situation. The first problem off course is bringing awareness for the services and popularizing it among the people of his city. Another challenge would be to encourage home maker to enrol and encourage them to sell. This would be a major bottleneck as most of the deliveries would be following a specific timeline and unavailability of a home maker would cost the delivery and customer. The second problem was the area of operations. The city in which he plans to operate is big, with lots of offices and student population. He chose on the student’s category primarily as his primary targeted audience. However, Sundar did not have any hard data to support his stand. Sundar therefore came up with three value propositions for his business.

 Good quality food for students at a reasonable price.

 Good discounts for students who are adopting a long-term association with his food service company.

 Encourage home makers by providing them with the flexibility of number of days they would want to work, a wonderful incentive plan, pick up from their home, faster settlement of their accounts and training to pack and promote their food. Sundar is now charged up to get things in place and start off the venture as early as possible. He now needs to start working on the logistics, operations, service quality etc.

a.) Does Sundar have all the information needed to choose students as the segment? Is he right with his decision? If you are his friend, what segments would you suggest and why?

 

b.) Is Sundar, approaching the issue of service offering, too quickly? Do you feel he needs to invest some more time designing the offering, as it could be more complex and deeper than what it apparently looks like?

 

Taxation- Direct and Indirect

1) What do the following terms mean and how do they differ from one another: tax planning, tax avoidance, tax evasion, and tax management, and how do they affect an individual's or business's tax liabilities?  

2) David Warner, an Australian player visits India for 95 days in every financial year. This has been his practice for the past 15 financial years. Find out residential status of David Warner for the assessment year 2023-24.

Would your answer change if the above facts relate to Ish Sodhi, an Indian Origin who resides in New Zealand and represents the New Zealand cricket team?

What would be your answer if David Warner had visited India for 130 days instead of 95 days every year, including P.Y.2021-22?

3) Ms. Ria, a resident individual in India, earned income during the financial year 2022-2023 from multiple sources. Her income details are as follows:

i. Salary income from her job: INR 6,00,000

ii. Interest income from a Fixed Deposit: INR 20,000

iii. Profit from the sale of shares: INR 50,000

iv. Rental income from a property: INR 1,80,000

Ms. Ria wants to understand the income tax implications of her earnings for the financial year 2022-2023. Can you help her with the following questions?

a) What are the various sources of income for Ms. Ria, and how will they be categorized under the Income Tax Act in India?

b) How will her total taxable income and tax liability be calculated for the financial year 2022-2023?

 

Corporate Finance

1. With the following information, calculate Degree of Operating, Financial and Total Leverage.

Sharma & Co. had a sales of Rs. 25, 00,000 in their jewellery making business. That year they sold 15,000 units. The cost of production was as follows:

Raw Material 450000

Labour 750000

Factory Overheads

Fixed 120000

Variable 85000

Further the company incurred Selling and Distribution expenses of Rs. 90,000, towards advertising and other marketing overheads. The company also had borrowed Rs. 12,00,000 @ 8% interest rate.

2. Parag is evaluating 3 options for investment of his surplus money of Rs. 5,00,000/- for a period of 5 years.

i. Invest it in a FD which gives him a return of 8% compounded quarterly.

ii. Invest in a Corporate Deposit at a rate of 7% compounded monthly.

iii. Invest it in a Business Proposal which gives him the following returns.

Considering the risk involved, the discounting factor is considered @10%.

As his finance advisor which option would you suggest him. Provide reasons.

Year CF

1 1,50,000

2 3,20,000

3 3,45,000

4 2,75,000

5 2,15,000

3. a. A project is started with an initial investment of Rs. 6,00,000. The cash flows generated over the next 4 years are Rs. 1,00,000 ; Rs. 2,50,000 ; Rs. 4,56,000 ; Rs. 5,74,000.

Calculate the NPV of the project at discounting rate of 11% Also calculate the real discounting rate, when inflation is at 6%

b. M/s Tridev Limited issues bonds of Rs. 25,000/- at 10% interest rate for 10 years. Calculate its YTM is the bonds are issued:

a. At Par

b. At Discount of 8%

c. At premium of 12%

Make your inferences about the YTM for each option.

 

Marketing of Financial Services

Q.1) Develop a services marketing mix for a credit card company of your choice.

Q.2) Elaborate on the concept of Online Marketing for financial services and its transformative impact on the sale of financial products and services in India. Also, provide an example of a financial services company that has effectively leveraged online marketing.

Q.3) As a Financial Planner, you have been consulted by Ravi Sharma, a 32-year-old professional working in the media industry with an annual income of Rs. 20 lakhs. His wife, Neha is 30 years old and currently a homemaker. They have a 3-year-old daughter named Riya. Ravi and Neha seek your expert assistance to make informed financial decisions. You may make reasonable assumptions to further elaborate on your recommendations.

a) Ravi wants to buy a pure risk life insurance cover. He is confused whether he should buy a ULIP or a Term Plan. Recommend the product best suited for him giving valid reasons.

b) Ravi is contemplating the idea of purchasing a holiday home by liquidating his retirement savings and taking a home loan for the next 10 to 15 years. He is seeking your opinion on whether this strategy aligns with his Retirement Plan. Kindly offer your expert advice and recommendations.

 

Project Management

Q1. Using a suitable example discuss the difference between Technical analysis and Financial analysis of a project.  

Q2. The “billing department” of a chain of department stores prepares the monthly inventory report for use by the stores’ purchasing agents. Given the following information, use the “critical path method” to determine:

a. How long the process will take.

b. Which jobs can be delayed without delaying the early start of any subsequent activity?

c. Explain how the project can be fast tracked. Job	Job Description	Time (Hours)	Precedence requirements
A	Start	0	-
B	Get computer printouts of customer purchases	10	A
C	Get stock records for the month	20	A
D	Reconcile purchase printouts and stock records	30	B,C
E	Total stock record by the department	20	B,C
F	Determine reorder quantity for the coming period	40	E
G	Prepare stock report for purchasing agents	20	D,F
H	Finish	0	G

Q3. Rail Vikas Nigam (RVNL) has given Larsen and Toubro Construction (L&T) an Rs 2,447 crore contract to design and construct the Kolkata underground metro project in the city’s Joka-Esplanade Metro Corridor. According to an L&T press statement, the major works for the project include the design and construction of the Ramp and Underground Metro railway works from Mominpur to Esplanade, covering a distance of 5.05 km. The works comprise constructing four underground stations, namely Khidderpore, Victoria, Park Street, and Esplanade, along with tunnels created using Tunnel Boring Machine (TBM) and Cut & Cover methods. The scope of the contract also includes architectural finishing works, track works, and other related activities. (Source: https://www.indianarrative.com/economy-news/rs-2447-crore-project-to-build-kolkata-metros-4-underground-stations-goes-to-lt-149218.html)

a. Explain the various characteristics of Kolkata underground metro project.

b. Discuss in brief the different activities executed during the project life cycle of the Kolkata underground metro project.

 

Business: Ethics, Governance & Risk

1) Choose any ONE listed company from the BSE/NSE list of top 150 companies by turnover. Locate the Business Responsibility & Sustainability Report or ESG Report (under Statutory/Directors Report) in the Annual Report of 2022-23. Read through the following;

 Section C, Principle 3, 4 and 5 (in BRSR)

 Chairman and/or CEO’s letter (in annual report)

 Business strategy (in annual report)

 Risk management (in annual report)

 ESG performance (in annual report/ BRSR)

 Company website (ESG / sustainability)

 Sustainability/Integrated report (if available)

Collate the information disclosed under these 3 principles from all the above information sources and prepare an executive summary, in your own words, on the company’s philosophy, approach/policy, initiatives and social performance data that showcases its commitment towards its stakeholders, both internal and external.

2) Go through the ‘Management Discussion and Analysis’ section of the annual report of the company selected in Q1 and prepare an analytical write up on the Risk Management Framework of the company, select any three risks which according to you are critical for this company and explain why do you think they are critical and what are the mitigation strategies deployed by the company to effectively manage them.

3) You have studied Business Ethics as a structured subject for the first time.

a) Provide a personal observation as to how it has influenced/altered your perception and understanding of the process of doing business? 

b) Explain three ways/examples in which you will apply ethical decision-making process/tools in your day-to-day business decision-making process, whatever be the type of your current business, function, role and designation.

 

Research Methodology

1. Shoppers stop is conducting an observational research study to analyze the behavior of shoppers in a retail store. Describe the advantages and disadvantages of using a concealed versus unconcealed observation technique. Which technique should be used by Shoppers stop with relevant justification?  

2. What is a mediating variable? How a mediating variable is different from moderating variable? Develop a conceptual model by analyzing literature to show the relationship of mediating and moderating variable.

3. Sebamed, a German-based specialist skincare company, has emerged as a formidable disruptor in the highly competitive skincare industry, significantly impacting Unilever's longstanding dominance. Sebamed's unwavering dedication to catering specifically to sensitive skin needs has resonated with a growing segment of health-conscious consumers seeking more gentle and hypoallergenic skincare solutions. By focusing on skin-friendly pH levels and leveraging dermatological research, Sebamed has established itself as a trusted brand among those seeking targeted skincare solutions. Their fierce advertising caused a lot of damage to Unilever. Sebamed's success has posed a direct threat to Unilever's skincare business, especially in markets where consumers increasingly prioritize natural and skin-friendly products. Acknowledging the disruption caused by Sebamed, Unilever recognized the importance of addressing consumer demand for more natural and sensitive skincare products.

a. Develop a questionnaire to survey the consumer’s preferences and expectations from skin care product. 

b. Conduct a primary data collection from 10-15 respondents and present the findings.

 

Financial Institutions and Markets

Q1. Ms. Vijaya, after completing her graduation, has recently joined a bank. With a steady income now and good growth prospects for her career, she intends to save regularly and increase the amount of savings gradually over the years. Her colleagues in the bank have advised her investing in Mutual Funds (MFs), as a suitable option for her. However, Ms. Vijaya is not at all familiar with MFs .You are required to help her with basic information on MF ,the various types of MF and why should she be investing through mutual fund? Prepare a detailed answer for her queries.

Q2. Mr. Rajiv Kumar, after completing his MBA from a prestigious management institute, has joined the treasury department of a leading Indian bank in Mumbai. He is assigned to the team responsible for managing the day-to-day liquidity of the bank. Explain in detail the need for liquidity management in banks and explain any three money market instrument.  Q.3 (a) LMH Ltd. has floated an Investment Company. You are appointed as the manager to spread the investment in secondary market. In order to initiate these investments, explain the steps that you will follow in the trading mechanism in the secondary market.

Q.3 (b). “State intervention is vital for any economic progress of a nation” In view of the above statement highlight the importance of state intervention in Indian context.

 

Strategic Financial Management

Question 1

Alpha Ltd is contemplating an investment in a new piece of machinery. Based on the details given below calculate the cash flows and perform the capital budgeting analysis. Would you go ahead with the investment?

Initial Investment Cost: Rs.100,000

Useful Life of Machinery: 5 years

Annual Revenue: Rs. 40,000

Annual Operating Costs: Rs. 10,000

Annual Depreciation (Straight-line method): Rs. 20,000

Tax Rate: 30% Discount Rate: 10%

Question 2 The current stock price of XYZ Inc is Rs. 100 per share. Based on the information given below calculate the total profit or loss for an investor who buys one call option contract (representing 100 shares) and exercises it at expiration, depending on different scenarios of the stock price at expiration. Option Type: Call Option Strike Price: Rs.105 per share Premium (Cost of the Option): Rs.5 per share Expiration Date: 30 days from now

Question

3a Maurya Ltd issues bonds with a face value of INR 1000, coupon rate 6% (annual coupon payment) with time to maturity as 5 years. Compute the Yield to Maturity (YTM) assuming the current market price of the bond is INR 950.

Question 3b

Micro Ltd considering its dividend policy. The current earnings per share (EPS) are Rs. 5. The shared holders of Micro Ltd expect a return (ke) of 10%. Assuming the retention ratio (b) is 60%, what would be the optimal dividend payout ratio as per Walter’s Model?

 

International Finance

Q1. How FCNR (B) can be termed as a Crucial* Account for NRI while Transferring any Amount of Sum to their relatives / Family members in India ? Elaborate the views

Q2. After closure of Bretton Woods System & Gold Standard at 50 Countries Delegates the New Currency system emerged at International Finance regime for the Exchange Rate. This is post Fixed Exchange Rate & Gold Standard. Enumerate exchange rate and describe which of the exchange rate system operates in the current scenario?

3a) What is the Cruciality of Current Account in BOP – Balance of Payment as Fundamental aspect of International Trade & Finance, why it can stand out as most different and Preliminary?  3b) Elaborate as how IRP (Interest Rate Parity) forms the crucial significance in Foreign Exchange Rate Determination as a repercussion of Global Interest Rate co-ordination to respective 2 pairs of International Currencies Exchange Rate

 

Digital Marketing

"FlavorFusion Ice Cream" is a chain of ice cream outlets renowned for its innovative and out-of-the-world flavors, catering to the youth. However, in today's digital age, the company is facing stiff competition and declining sales due to its lack of a digital presence. FlavorFusion Ice Cream has a long-standing tradition of crafting unique and delectable ice cream flavors that appeal to a youthful customer base. They even allow customers to create and customize their own ice cream flavors in the store. For years, the company has relied on traditional methods and in-store promotions, but its absence from the digital landscape is now posing a significant challenge.

1. Lack of Digital Presence: FlavorFusion Ice Cream has no online presence, including a website, social media profiles, or integration with food delivery apps. This has led to a loss of visibility in a highly competitive market. 2. Decreased Foot Traffic: Due to the absence of a digital presence, FlavorFusion Ice Cream is experiencing a decrease in foot traffic in its physical stores. Fewer customers are aware of its unique offerings and are opting for competitors that are readily accessible online. 3. Competition from Tech-Savvy Rivals: Competitors with a strong online presence are attracting the tech-savvy youth demographic, which FlavorFusion has been unable to tap into effectively. 4. Limited Brand Awareness: The company's brand awareness is confined to traditional marketing methods, limiting its reach to potential customers who rely on digital platforms for information and ordering.

Product Variety and Pricing: FlavorFusion Ice Cream offers an extensive range of ice cream products, including: - Unique ice cream flavors, from traditional favorites to daring and exotic choices. - Various sizes of ice cream servings, catering to different appetites. - Dairy-free and low-fat options for health-conscious customers. - Novelty ice cream items such as ice cream cakes, sandwiches, and popsicles.

The pricing strategy includes a range of price points, from affordable single servings to premium selections, ensuring there is an option for customers with varying budgets.

Place (Distribution): FlavorFusion Ice Cream operates in high-traffic areas, with outlets strategically located in shopping malls, popular neighborhoods, and entertainment districts. The distribution model focuses on ensuring easy access for consumers, especially in areas where the youth frequent.

Traditional Promotion: While FlavorFusion Ice Cream has relied on traditional promotion methods such as in-store sampling, seasonal discounts, and special event tie-ins, these efforts have become less effective in reaching the tech-savvy youth demographic.

To address the challenges related to its digital absence, FlavorFusion Ice Cream must embark on a digital transformation journey.

1) Explain various ways through which you will promote the FlavorFusion Ice Cream on Digital Platforms.

2) Explain various types of traditional and digital pricing and also state the pricing method that you will use for FlavorFusion Ice Cream.

3)a) Explain various stages of Website Development that you will follow to create a website for FlavorFusion Ice Cream. 

b) Create an early site Diagram for the website of FlavorFusion Ice Cream. Explain each element in the diagram.

 

Entrepreneurship and Venture Capital Management

Q1. “Innovation is the driver of progress and success in business.” Explain the statement.

Q2. Vaso Biotech is a Pharma Company owned by Aziz, a sole proprietor. Employees being the biggest asset of the organization, Aziz was finding it difficult to involve each employee to work dedicatedly for a common goal, which is eventually affecting the business. Kindly advise Aziz what could be done in this situation so that the business could be a great success.

Q3. Binu and Roshini are best friends who wanted to start a business. They have done their MBA and wanted to do something unique. So, they decided to start a business of pet friendly café where they are planning to offer pet foods along with snacks and beverages pet owners. They are feeling if the business does not run well, it will affect their friendship.

a) According to you what form of ownership will be best in this situation.

b) What kind of funding will be suitable for this business? Justify your answer.

 

Marketing Research

1. Pizza hut is interested in expanding its menu to include healthier options. Using techniques of new product development elaborate on the steps that Pizza hut should follow to for launching new products.

2. Microsoft is exploring opportunities to expand its customer base internationally. How would you conduct market research to identify potential target markets, cultural differences, and preferences for technology products in different countries? Develop a market research process to understand the reasons for the same.

3. Levis is seeking to improve its data security, transparency, and overall efficiency in its operations. However, the current centralized systems pose significant risks of data breaches and lack the ability to ensure seamless data sharing with stakeholders. To address these challenges, the company is considering integrating blockchain technology into its infrastructure. The problem statement is to identify the optimal approach to integrate blockchain, ensuring data integrity, enhancing transparency, and maximizing operational efficiency while considering potential implementation challenges and costs. The company aims to explore blockchain's potential benefits and limitations to make an informed decision about adopting this innovative technology for its business processes. a) Choose the appropriate research methodology for conducting the research that would answer the mentioned business problem. Elaborate the same along with justification.  b) Generate a questionnaire for conducting the survey on how Levis can leverage the power of blockchain.

 

Services Marketing

Q1. A lot of healthcare services are today available online. For example, you can consult a doctor online without having to visit him. What do you think would be the factors and the features of the mobile app/online facility that would attract your customers to this online service?

Q2. “All franchising businesses are not successful.” Dunkin Donuts in India for example is not doing well, however Baskin and Robbins using a franchise mode of operations has been very successful. You want to become an entrepreneur running your own franchise. What would be the challenges and advantages of using the franchise mode?

Q3. Ram is opening a sports bar. The problem with bars is that it is highly regulated, though profit margins are high and there is very little to differentiate in the offering. He believes that Serviscape plays a critical role in the overall service experience and could act as a differentiator. He has asked you for your advice.

a) Can the serviscape be a differentiator to the brand, integrated with the service offering?

b) How will you communicate your target audience about your Serviscape?

 

Enterprise Resource Planning

Read the case study – ‘SynGenta Pharma experiences ERP troubles’ and answer the following questions:

https://adhocfilesngasce.s3.ap-south-1.amazonaws.com/academics/1697870452rFTlm.pdf

1. Explain the reasons for SynGenta Pharma moving from the legacy system to the new ERP environment. Was the timing of this decision correct? (10 marks)

2. Analyze the reasons for the failure of the ERP implementation from a risk management perspective. (10 marks)

3. Keeping the above case as a reference,

a. Compare and contrast between On-Premise vs. On-cloud ERP deployment. (5 marks)

b. Integration of Supply Chain Management (SCM) with the ERP. (5 marks)

 

Total Quality Management

Q1. What would be your objectives for implementing Quality Circle in your work area? Discuss the composition of your Quality Circle team. (10 Marks)

Q2. Explain the statement with proper examples “The quality of a product influences the cost of the product”. (10 Marks)

Q3. Performance measurement is one of the most essential factors of the total quality initiatives of an organization. It is concerned with managing the result and minimizing the overall variation in products or process.

a. In your opinion what should be the objectives of an efficient measurement system? (5 Marks)

b. Discuss Strategic Performance Measurement (5 Marks)

 

Service Operations Management

Q1. Service ‘Engineers’ play in a vital role in designing ‘processes’ in Service Operations. Explain the three main techniques used to design and evaluate service operations with reference to a healthcare setup like a hospital/ polyclinic of your choice. (10 Marks)

Q2. Quality in Service Operations/setup is evaluated on the basis of several factors. Discuss the various applicable parameters? Elaborate your answer with an example of Fine dine/ multicuisine restaurant of your choice. (10 Marks)

Q3. Discuss the following aspects of service operations in context of any popular/major Ecommerce delivery provider of your choice.

a.) Explain the concept of Service Design (Blueprinting) during the planning phase of service operations that ensure that all processes are identified and function efficiently. (5 Marks)

b.) What are the challenges faced by the Service Managers who manage these service operations? (5 Marks)

 

Procurement Management

Q.1 ProcureLink Enterprises is a medium-sized procurement and supply chain
management company that operates in various industries. The company recognizes the
potential benefits of adopting e-procurement strategies to enhance efficiency, reduce costs,
and streamline procurement processes. However, it is facing challenges in understanding
the evolution of e-procurement, establishing effective pricing and business strategies,implementing online catalogues, and leveraging online auctions. Describe the evolution of

e-procurement, including its various stages and technological advancements and explain
how understanding this evolution can guide ProcureLink Enterprises in developing a
robust e-procurement strategy. Also, recommend pricing models and business strategies
that ProcureLink Enterprises can adopt to ensure competitiveness and profitability in the eprocurement marketplace. (10 Marks)
Q.2 MetroBuild Infrastructures is a construction company specializing in large-scale
infrastructure projects. The company often engages in contracts with government agencies
to build roads, bridges, and public facilities. MetroBuild is challenged with determining
appropriate pricing strategies, managing government influences on pricing, and addressing
the complexities of contract cancellations due to unforeseen circumstances. Evaluate the
factors that MetroBuild should consider when determining pricing for its infrastructure
contracts and propose strategies for MetroBuild to manage and negotiate government
influences on pricing while maintaining a fair and mutually beneficial partnership. Also,
suggest a contingency plan and contractual clauses that MetroBuild should include to
mitigate risks associated with contract cancellations and unexpected project disruptions.
(10 Marks)
Q.3 GlobalTronics Ltd. is a multinational electronics company that sources components
and materials from various countries for its manufacturing operations. The company is
committed to upholding ethical standards and complying with relevant laws in its
procurement practices. However, the purchasing team is faced with complex decisions
related to international buying ethics, the legal authority of purchasing managers, and
contract law.
a) Explain the legal authority and responsibilities of a purchasing manager and discuss the
importance of ethical considerations in global sourcing decisions for GlobalTronics. (5 Marks)

Now suppose GlobalTronics wants to source a wide range of products from suppliers
around the world and distribute them to various markets. The company is looking to
enhance its global sourcing strategies by improving supplier evaluation methods.
b) Describe different methods of global sourcing that Globaltronics can adopt to procure
products from international suppliers and outline the factors that they should consider when evaluating potential global suppliers. (5 Marks) 

 

Operations and Supply Chain Strategies

1. Mr. Goyal holds the position of supply chain manager at OLB Ltd., a company
currently shifting its focus towards manufacturing E scooters. Responding to
customer demand, the company is in the process of building the largest
manufacturing facility for E scooters in India. In this rapidly changing market, the
company expects to encounter fierce competition from various other firms. Your task is to Analyze and suggest a different level of strategies that can be implemented within the company to enhance overall business profitability. (10 Marks)
2. Twiggy is an Indian online food delivery platform that allows users to order food
semiconductor is from nearby restaurants and have it delivered to their doorstep.
Online food ordering and delivery platform Twiggy's losses rose by 80 percent in
the 2022-23 financial year. Is online delivery future of India? Is online food
delivery maturing or declining? Explain existing situation of online food delivery
with respected to industry life cycle. (10 Marks)
3. Pedanta Ltd started manufacturing of semiconductor in Indian Market. The
requirement of huge in the global market and Pedanta Ltd invested huge amount of money on machinery. Government is encouraging companies to develop, manufacture and assemble products in India and incentivize dedicated investments

into manufacturing.

a. You are appointed as supply chain consultant in the Firm. Suggest important
supply chain drivers that helps Pedanta Ltd to become Global brand. (5 Marks)
b. Enumerate the competitive dimensions required to ensure a productive worldwide
Operations and Supply Chain.

 

World Class Operations

Q1. European Quality Award emphasis on Innovation and Learning. How far do you agree
with this statement? Establish with suitable arguments. (10 Marks)

Q2. ISO series helps in breaking down barriers to international trade by bringing in
uniformity in business standards and regulations among organizations around the world.
Establish the benefits that manufacturing firms can get in implementing ISO Standards in
their operations. (10 Marks)

Q3. a) Reliability Indices are used to measure reliability. As a consultant dealing with
Reliability Measures, which indices you will refer to and why? (5 Marks)
b) With reference to Reliability Measures why do you think that Reliability Programs need
to be implemented in manufacturing industry? (5 Marks)

 

New Product Development and Managing Innovation

1. Megamax is a large multinational mobile manufacturer. Assume that you are running a project for them with the goal of launching a new age mobile phone with cutting edge features as a competition to the iPhone. Explain how you would approach the strategy development using the 2 models of strategic planning – Ansoff Matrix and BCG matrix. (10 marks)

 

2. What are the 4 stages of the product lifecycle? Pick up the example of the Telecom
space and explain each stage with an example of a product that underwent / is
undergoing a product lifecycle stage. (10 marks)

3. a) One of the steps in new product development is Concept testing? Describe the
significance of Concept testing in the context of an industry of your choice. If you
were to look after NPD process, what typical steps would you follow as part of
Concept testing? (5 marks)

b) If in your role as a product manager, you are entrusted with launching new
product in an existing market, what are the major types of products possible?
Explain with an example for each. (5 marks)

 

Lean Six Sigma

Q1. Discuss the application of DMAIC methodology and associated tools for enhancing business processes within an electric two-wheeler manufacturing company. Make a list of any 5 process audits that can be used in an electric two-wheeler manufacturing company and explain at least 2 such audits.

Q2. Imagine yourself being a six-sigma project leader for an online taxi-cab service in
India. Develop a fishbone diagram to outline potential issues (select any five) encountered
by online taxi-cab services that accept customer orders via their app. Additionally,
elucidate the procedural stages of Failure Mode and Effects Analysis (FMEA), providing
illustrative examples for each sequential step. (10 Marks)

Q3. A growing Ed-tech company in India is looking to hire technical staff for expanding
operations. Many hiring managers have grumbled that the HR dept. is not recruiting staff
fast enough, and the HR director came to know that you have completed a Lean Six Sigma
course therefore, he/she appoints you as the team lead to analyze the recruitment and
hiring process. The HR department does the sourcing of candidates themselves and only
occasionally works with external recruitment agencies on an ad-hoc basis. The Ed-tech
company does not have an IT system to manage the hiring process. Email is the main
means of communication.

a) Create a flowchart based on your understanding of how a new staff member is
recruited using the SIPOC diagram explaining the various processes and decision
tasks assuming a typical recruitment process. (5 Marks)

b) Highlight the difference between verification and validation with examples and
list techniques used in validation activities for new product and process design. (5 Marks)

NB: All the Diagrams are to be drawn using tools from MS Word.

 

 

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