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INTERNAL ASSIGNMENT APPLICABLE FOR SEPTEMBER 2024 EXAMINATION
Organisation
Culture
1. Examine how Hofstede's Cultural Dimensions influence an
organisation's internal practices and employee behaviours. Discuss the
implications of high vs. low Power Distance and Individualism vs. Collectivism
on organisational communication and teamwork, using examples from multinational
corporations?
2. Using Handy's Organisational Culture Model, evaluate how the typology
of culture (Power Culture, Role Culture, Task Culture, and Person Culture)
within an organisation influences its operations, employee engagement, and
strategic agility. Provide an example of an organisation for each type of
culture discussed, highlighting the impact of culture on the organisation's
success and challenges.
3. FinTech Innovators, a prominent player in the financial technology
sector, finds itself at a pivotal moment of organisational evolution.
Historically entrenched in a Role Culture characterized by rigid hierarchies
and defined job roles, the company has embarked on a transformative journey
towards adopting a Task Culture. This strategic shift is motivated by the
recent acquisition of a startup specializing in financial analytics, a move
that not only diversifies FinTech Innovators' portfolio but also introduces a
cultural amalgamation challenge.
This transition aims to foster a more flexible and responsive
organisational environment, conducive to innovation and enhanced customer
service. However, the path is fraught with potential pitfalls, reminiscent of
historical integration failures such as the ill-fated merger between Burger
Chef and General Foods. These examples serve as cautionary tales, highlighting
the critical importance of careful cultural integration to avoid operational
inefficiencies and lost market potential.
The task at hand for FinTech Innovators involves devising a
comprehensive plan to seamlessly blend the traditional Role Culture with the
more agile and collaborative Task Culture of the acquired startup. Key to this
process is strategic communication, ensuring that all employees are aligned
with the new cultural direction and understand their roles within it. Leadership
plays a crucial role in this transformation, tasked with modelling the desired
behaviours and fostering an environment of openness and adaptability.
To ensure the effectiveness of this cultural shift, FinTech Innovators
must establish clear metrics for success. These include enhanced organisational
performance indicators such as market share growth, product innovation rates,
and customer satisfaction levels. Equally important is measuring employee
engagement and satisfaction, as these are critical barometers of internal
acceptance and assimilation of the new culture.
In summary, FinTech Innovators stands on the brink of a significant
cultural transformation. By learning from past merger challenges and
meticulously planning the integration of diverse cultures, the company aspires
to not only navigate this transition successfully but also to emerge as a more
innovative, agile, and market-responsive entity.
a) How should FinTech Innovators approach the integration of the newly
acquired startup's Task Culture to enhance its strategic agility without
diluting the core values that have underpinned its success in a Role Culture
environment?
b) Considering the historical challenges faced by companies like Burger
Chef and General Foods during their cultural integration processes, what
specific strategies should FinTech Innovators employ to ensure a seamless
cultural merger, thus avoiding similar pitfalls and ensuring employee
engagement and satisfaction?
Management Theory
and Practice
Q1. Dr. Rohit Mahajan, a promising young researcher, has secured a
prestigious research grant. However, claiming the funds requires navigating a
complex bureaucratic maze within the university administration. Long forms,
unclear procedures, and seemingly endless approvals threaten to delay his
crucial project. In light of this case, what principles of bureaucratic
managements must Rohit consider? Please elaborate on the relevant principles of
bureaucratic management.
Q2. The Marketing Manager, Alex, is implementing a complex communication
policy with lengthy approval processes for emails and documents. This coincides
with a new CEO who rarely interacts with lower-level employees, creating a
sense of isolation and lack of transparency.
How do these communication barriers affect employee morale, engagement,
and productivity? How can these communication barriers be fixed to improve
communication flow?
Q3. Mohit, a store manager at a university cafeteria, faces two
challenges. First, he needs to order enough food items like sandwiches and
salads to meet daily demand, which fluctuates based on class schedules. Second,
a new student group has requested for a specialized vegan menu option.
Mohit has two decisions to deal with. First, how much of each standard
food item he should order. Second, whether he should implement the new vegan
menu option.
a. Which of the above two decisions fall under the programmed or
non-programmed categories? Explain your answer.
b. What are the benefits and drawbacks of each decision in this
situation?
Marketing
Management
Case Study: E-JOSH Technologies
E-JOSH Technologies is a startup company founded in 2020 by a group of
tech enthusiasts with a vision to revolutionize the education sector through
innovative digital solutions. E-JOSH Technologies primarily targets students,
teachers, and parents in the K-12 education sector. The company's products and
services are designed to cater to the diverse needs of these groups, providing
personalized and interactive learning experiences.
E-JOSH Technologies offers a range of products and services designed to
enhance the learning experience for students, teachers, and parents. These
products are built on the foundation of artificial intelligence (AI) and
machine learning (ML) to provide personalized and interactive learning
opportunities. Some of the key features of products include:
AI-Powered Learning Platform: The core product of E-JOSH Technologies is
its AI-powered learning platform. This platform offers a wide range of
educational content, including interactive lessons, quizzes, and virtual
classrooms. The AI technology used in the platform analyzes the learning
patterns and preferences of each user to provide personalized recommendations
and feedback, helping students learn more effectively.
Mobile App: E-JOSH Technologies also offers a mobile app version of its
learning platform, allowing users to access educational content on-the-go. The
app is designed to be user-friendly and intuitive, making it easy for students
to navigate and engage with the content.
Teacher Dashboard: For teachers, E-JOSH Technologies provides a teacher
dashboard that allows them to track the progress of their students, assign
tasks and quizzes, and communicate with students and parents. The dashboard is
designed to streamline the teaching process and enhance collaboration between
teachers, students, and parents.
Parent Portal: The parent portal provides parents with insights into
their child's learning progress, including their performance in quizzes and
assignments. Parents can also communicate with teachers through the portal,
enabling them to be more involved in their child's education.
E-JOSH Technologies operates on a subscription-based model, offering
different tiers of access to its platform based on the user's needs. The
platform provides a wide range of educational content, including interactive lessons,
quizzes, and virtual classrooms, all designed to enhance the learning
experience and improve academic performance.
The marketing team at E-JOSH Technologies focuses on traditional
marketing strategies to reach a wider audience. The operations team ensures the
smooth functioning of the platform, managing content updates, user accounts,
and technical support. They also work closely with the technology team to
implement new features and improvements based on user feedback. The finance
team is responsible for managing the company's finances, including budgeting,
financial planning, and revenue analysis. They also oversee the billing process
and ensure that subscription fees are collected on time. The technology team is
at the core of E-JOSH Technologies, responsible for developing and maintaining
the AI-powered learning platform. They continuously work on improving the
platform's functionality, security, and user experience.
One of the major challenges facing E-JOSH Technologies is the
competitive nature of the EdTech industry. There are several well-established
players in the market offering similar products, making it challenging for
E-JOSH Technologies to differentiate itself and attract new users.
E-JOSH Technologies has shown great potential to disrupt the education
sector with its innovative AI-powered learning platform.
(You can make valid assumptions wherever applicable while answering the
questions)
Q1. Explain various marketing management orientations and their
alignment with E-JOSH Technologies.
Q2. What are the key geographic, demographic, psychographic, and
behavioral characteristics of the segments that E-JOSH Technologies targets?
Q3 a) How can E-JOSH Technologies leverage digital marketing channels?
Q3 b) Which positioning strategy could be most appropriate for E-JOSH
Technologies, explain with reasons.
Organizational
Behaviour
1. Think about a person with whom you may have worked, who happens to be
very different from you, such as someone of the opposite gender who also is a
member of a different racial group and/ or from a different region or country.
In what ways was this experience challenging for you? In what ways did these
differences prove to be beneficial? What insight do you believe the field of OB
can give you with respect to this experience?
2. A friend who runs a small media company has approached you for
advice. He believes that the attitude of his employees seems to be getting very
negative with each passing day. Performance seems to declining and attrition is
on the rise, especially with new hires. At the exit interviews, a few employees
reported that they felt dissatisfied with the working environment, had long
working hours and unsupportive managers. The work seemed monotonous and no
appreciation by managers is ever given. New employees have been found taking up
jobs with this company's competitors.
Which major attitudes are a cause of concern in the given situation? How
can this organization deal with the same?
3. You have recently started heading a very big hospital that has a lot
of nursing staff. Upon joining as the director, the management has informed you
that this hospital faces a peculiar crisis. This crisis is related to very poor
moral and motivation among the nursing staff. Upon further research you are
given to understand that the nursing staff has very high absenteeism and
turnover and low patient care feedback. Not just the patients, but the doctors
are also unhappy with the services of the nursing staff. You are now
responsible to diagnose the main issues here and help improve the situation. As
you go ahead and speak with a few nurses you find three main problems. The
first problem is that the nursing staff believes that no one in the
organisation appreciates their work or encourages them in any way. The second
major issue is that the nurses feel that their counterparts in other hospitals
are paid much better than them. The third problem is that they feel bored with
the routine jobs and roles that have been assigned to them since many years.
a) What theories of motivation can be applied in context to the first
two issues faced by the nurses? b)
Explain the ways in which each of the three issues mentioned in case can be
addressed.
Business Law
Q1. Explain in details two (2) real-life instances of Anti-Competitive
Agreements which have been prohibited by the Competition Commission of India.
Q2. Illustrate the essential features of Contract.
Q3. Surendra and Kashyap have entered into an agreement to license
technology. However, Surendra did not complete the full delivery of the
technology license to the satisfaction of Seema. Hence, disputes arose between
Surendra and Kashyap. Surendra and Kashyap do not want to go through a
protracted litigation process before the conventional forums/courts. Can you
advise them on:
A) What should be done to conduct an arbitration between Surendra and
Kashyap to resolve their disputes.
B) The difference between Arbitration, Conciliation and Mediation? What
is the advantages and disadvantages of each of these?
Essentials of HRM
Q1. How would you design and implement talent management strategies to
effectively attract, develop, and retain millennial employees in your
organization?
Q2. List down the key steps in designing a performance management
system, and how does each of these steps enhance organizational effectiveness
and employee development?
Q3. Ashish Chandana is the gold medalist of batch 2022 who has passed
out of an excellent B- School, in Marketing and Finance. He is lucky to have
got a PPO in COVID time. He has been hired by a data analytics and
research-based company (XYZ) as a Research Associate for data mining,
researching, developing data driven solutions for the company’s clients.
Currently, he has been put in a team of five members who are working for an
automotive giant of India. During the COVID, the company suffered an
unmanageable loss of talented workforce as a result of mass exodus and migration
of labour who had lost home and livelihood in lockdown. The client never wants
to experience the disaster of facing the same crisis ever again. They want XYZ
to develop a HR Management System that would suggest and encourage digitization
and create a balance between optimal human warehouses and strategically
increase their efficiencies. The client is very competitive but is pro people
also. For understanding the organizational need strategically, a research
roadmap is created. As a part of that, Ashish is required to develop, execute
and present a comprehensive human resource strategy that must be presented to
the top management team.
a) Identify the various HR functions which Ashish can include in his
presentation for representing the HR strategy and why?
b) How do you think Ashish can convince the client for improving the
organization’s ability to attract and keep talented employees?
Operations
Management
1. MegaMart stands out as a prominent retail chain celebrated for its
online grocery shopping platform, renowned for its strong inventory management
system. Delve into MegaMart's unique approach compared to traditional
brick-and-mortar stores, outlining prevalent inventory management techniques in
the retail sector. Furthermore, explore MegaMart's inventory management system,
detailing its core components and strategies aimed at enhancing operational
efficiency and customer contentment.
2. Explain the core principle of the Theory of Constraints (TOC) and its
pivotal role in streamlining manufacturing operations. Considering a suitable
example, describe the key principles of the TOC philosophy and its application
in synchronous manufacturing to refine production scheduling. Furthermore,
illustrate the effectiveness of Drum-Buffer-Rope (DBR) methodology in improving
system efficiency, minimizing lead times, and increasing throughput within
manufacturing settings, using any industry of your choice.
3. Quality management holds paramount importance in upholding patient
satisfaction and safety within a large multi-specialty hospital. Quality
management tools serve as indispensable assets in attaining operational
excellence and upholding the highest standards of healthcare services.
Furthermore, the operations manager assumes a pivotal role in overseeing
quality control efforts.
a. Explain the operations manager's responsibility in instituting and
supervising quality control measures within the hospital.
b. Discuss the multiple dimensions of quality pertinent to the
healthcare sector, elucidating how each dimension enhances overall patient care
and experience.
Strategic
Management
Q1. You are the CEO of a bank which has a profitable consumer banking
division. Do you think the bank should sell out a profitable business like
this? What according to you could be the reasons for a retrenchment strategy?
If you were the strategy advisor to the bank, would you advise the bank for
such a move?
Q2. The ISL is India’s leading football league but lately, it is
struggling with issues such as sponsorship and viewership. What could be the
reasons for this lack of interest in sponsors, according to you? What
strategies would you recommend to the league management to increase consumer
engagement, if you were its strategy consultant?
Q3. WPP became a global advertising behemoth because of its relentless
acquisition strategy. This has led to its global dominance. In such a scenario:
a. a. If you were the owner of a small full-service advertising agency
then what strategies would you adopt to compete with the big players like WPP.
b. b. In your opinion is advertising relevant to marketing anymore?
Analyze the complexities of Marketing communications in the post pandemic era.
Can AI be solely depended on to solve all the marketing problems or would you
still need human intervention while reaching out to the consumers?
International HR Practices
1. GloTech
Solutions, a New York-based technology consulting firm specializing in large
scale IT infrastructure projects, is planning to establish a regional
headquarters in Tokyo, Japan. To spearhead this initiative, a team of 12 IT
consultants from the United States and 3 from Germany, including a senior
project director from Germany, will relocate to Tokyo. What are the
pre-departure and post arrival training HR should plan for the team? What could
be the top 3 challenges you as HR Manager expect after the movement is
completed to Tokyo?
2. XYZ limited is
a leading bicycle manufacturing company from Ludhiana, India and now coming up
new offices in Europe and Australia continent. The management set to
standardize the performance management policies in new international offices of
the company. How should performance metrics be standardized to ensure fairness
and compatibility across different international offices? What challenges might
arise in the collection and analysis of performance data from diverse
locations?
3. GreenWave
Solutions, a startup headquartered in pune, India, Specializes in eco- friendly
water purification systems. Known for their innovative and sustainable
technology, they have gained attention from clients both in India and
internationally. Recently, they secured a 15 year contract to supply their
systems to a new green initiative in Berlin, Germany. As part of the contact,
they need to employ 2 engineers, 3 quality assurance experts, 2 supply chain
managers and 1 customer support manager at the client’s headquarters in Berlin.
GreenWave Solutions has decided to recruit local candidates in Germany to
comply with local employment laws and reduce costs. You ate an HR consultant
tasked with facilitating this international expansion.
a) What are the key
challenges and considerations in recruiting, selecting and managing local
talent in Berlin, Germany you may come across? Elaborate your answer by keeping
the scenario in mind.
b) What strategies
you will plan to attract skilled local talent in a competitive job market with
limited brand recognition?
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