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INTERNAL ASSIGNMENT APPLICABLE FOR APRIL 2020
EXAMINATION
Marketing Strategy
1. Identify and explain
the four key factors/characteristics affecting customer buying behaviour,
specifically for developing product/pricing/distribution/promotion strategy of
the following products/brands/organisations: (1) Indian Railways, (2) Wakefit (mattresses),
(3) Statue of Unity, and (4) Yogabar (protein bars). (10 Marks)
2. Explain various
stages in industry life cycle with examples from passenger vehicles industry in
India, with specific comments regarding (1) Product, (2) Pricing, (3) Distribution,
and (4) Promotion strategies of market leaders in the current stage of the passenger
vehicles industry in India. (10 Marks)
3. a. Explain low cost
strategy and differentiation strategy, highlighting 3 key differences between
the two strategies, and two supporting examples from Indian FMCG/Retail sector
for each strategy. (5 Marks)
3. b. The Finance
Minister, India announced reduction in corporate tax rates in Sep-2019; why is
it important for companies in Indian FMCG/Retail sector, and what are 5 ways
(with examples of companies) in which leading companies in the sector can
benefit from the development from the point of view of Marketing Strategy? (5
Marks)
Strategic
Financial Management
1. The capital
structure of XYZ Ltd is:
TABLE GVEN BELOW
Equity Capital (40
million shares; Rs 10 par) Rs 400 million
Preference capital,12
percent(500,000 shares,
Rs 100 par)
Rs 50 million
Debentures 15
percent(1,200,000 debentures,
Rs 100 par)
Rs 120 million
Term Loans, 12 percent
Rs 50 million
Rs 620 million
The next expected
dividend per share is Rs 1.5. The dividend per share is expected to grow at the
rate of 8 percent. The market price per share is Rs 50. Preference share
redeemable after 10 years is currently selling for Rs 90 per share. Debentures
redeemable after 5 years are selling for Rs 80 per debenture. Calculate the
weighted average cost of capital in book value terms. (10 Marks)
2. A company is
planning to make an investment in a new project for which a new machine has to
be installed. This machine will cost ₹1,00,000 and will have a life of 5 years
with no salvage value. Tax rate is 50 percent. Assume cost of capital as 10%.
Evaluate the project using Discounted Payback period and Profitability Index
and suggest whether project has to be accepted or not. The cash inflows from
the project are as follows:
Years 1 2 3 4 5
Cash Inflows( ₹) 20,000
22,000 28,000 30,000 50,000
3. A company’s current
operating income is ₹5 lakhs. The firm has ₹12 lakhs of 10 percent debt
outstanding. Assume tax rate as 50%. Determine the value of the firm using Net Income
Approach if the cost of equity capital is estimated to be 14%. Estimate as the finance
manager of the company:
a. Value of the Equity
of the firm (5 Marks)
b. Overall cost of
capital of the firm (5 Marks)
Total
Quality Management
1. How “Strategic
Performance Measurement” process helps management in an organization to take
their organization in success path? (10 Marks)
2. How effective
supplier selection helps organization in building better and effective Supplier
– Manufacturer – Customer relationship? (10 Marks)
3. A manufacturing cos
manufactures bangles for different sizes for the kids of different group. You
are appointed as an expert. You selected 1 unit (As sample) in every 5 finished
product. Total population size is 50. You checked every specification given to
you. Below are the number of defects identified by you in each of the sample.
Sample No
No of defects
Defect / Sample
1
2
2
2
3
3
3
1
1
4
2
2
5
3
3
6
4
4
7
2
2
8
1
1
9
3
3
10
2
2
a. Calculate the UCL
& LCL for the above mentioned scenario? (5 Marks)
b. Assume the below
& calculate Cp & Cpk. USL LSL Recorded results
47
25
49
47
25
19.4
47
25
47.6
(5 Marks)
Logistics
Management
1. BigDeal is an online
retailer. Recently it found its inventory management was hopelessly in trouble.
Materials Department noticed most of the inventory problem are due to poor
warehouse management. The warehouse was poorly organized and there was no
proper identification of inventory. What will be your advice to the warehouse manager
on codification of selective inventory control? (10 Marks)
2. SELMORE is a
consumer product distributer with a chain of retail outlets. They are in the
process of designing the distribution channel for their new territory. How will
you guide them in their channel strategy decisions? (10 Marks)
3. The demand for a
product in each of the last five months is shown below.
Month 1 2 3 4 5
Demand ('00s) 13 17 19
23 24
a. Use a three month
moving average to generate a forecast for demand in month 6. (5 Marks)
b. What are the four
components of time series analysis which needs to be first evaluated, extracted
and interpreted so as to make it understandable? (5 Marks)
Employee
Development & Talent Management
1. Human resource is
one of the most valuable asset of any organisation, therefore it is of utmost
importance that the employees must be made agile and their skills be honed from
time to time. When the organisation does not look into the employees’ growth
and development opportunities then a dip in the productivity can be shown. List
and discuss any five development programmes used by organisations to develop
the skills of their employees and improve their performance. (10 Marks)
2. You have recently
joined Poshak & Vastra an apparel giant. The organisation works on old
school of thought where not much emphasis is given on training the employees.
The productivity of employees is dropping constantly. Off late there is a lot
of absenteeism and turnover of employees. You need to develop a training
programme for the employees. Discuss all the necessary steps required for a training
process. (10 Marks)
3. Complete Solutions
is a manufacturing firm which is rated very high in employee satisfaction
survey. The organisation never hires the senior officials though external
recruitment but highly relies on building the competencies of their own
employees. It is said that since career planning is practiced in the
organization which helps the employee remain motivated and hence the high
satisfaction level. Discuss:
a. Career planning and
the entire process (5 Marks)
b. Discuss the benefits
which Complete solutions as well as the employees working there could reap. (5
Marks)
HR Audit
1. Dingo Tech, a
technology start-up has grown rapidly since its inception 4 years ago. While
the company is increasing manpower at the rate of 30% per annum, it is also
losing a lot of key people. You have been appointed as the external HR Auditor
for this company. What are the different Methods of HR Audit you will use to
audit the attrition in the company? (10 Marks)
2. John & Co is a
family run business, which has been in existence for many years. The MD, Mr.
John, knew each and every employee in his company and ran the company like his
extended family. He was personally involved in every performance and increment
discussion and would take the final decision for each employee. The employees
were quite happy in this set-up. After a few decades, Mr. John decided to
retire from the company and put in place a professional management team to run
the Company. The new management team has been hired from other companies and
has been given a free hand to run the company. The new CEO has appointed your
firm to audit the Performance Management process. What aspects of PMS will you
focus on while conducting the audit? (10 Marks)
3. Asha and co has seen
rapid growth into a well-established organization. The company has a clear
strategy and the same has been shared with all the employees. The company hired
an external Human Resources consultant who then redefined the policies to keep
them in line with the overall business strategy. A recent satisfaction survey
showed that the employees felt that there was a big difference between the aim
of the policy and the actual implementation.
The current HR team was
set up at the start of the company’s operations and has efficiently managed the
basic HR processes so far. However, they are now finding it difficult to handle
the new processes that the consultant has put in. The CEO has hired your firm
to conduct a HR audit. To present to the CEO:
a. Detail out the
Levels of HR Audit you will focus on as well including the reasons for the same
and (5 Marks)
b. A brief note on the
steps you will take to audit the company. (5 Marks)
Commercial
banking system and role of RBI
1. Sundarajan
Pvt.Ltd., Bangalore based company are engaged in exporting sea food to various
countries. They entered in a contract with Japanese Company, Ziomei Pvt Limited
for the exporting cuttle fish. Ziomei Pvt Limited asked XYZ Limited to issue
the letter of credit. Sundarajan ‘s owner doesn’t have much idea on letter of
credit. He visits the bank to get an idea of how the letter of credit works. As
a bank manager, you are required to explain him the procedure of how letter of
credit works as its advantages from buyer’s as well as seller’s point of view.
2. You are an
operational trainer in a bank. You are asked to prepare a presentation on the
various types of fund based credit facility of a bank. Describe the same.
3. The Basel
Accords primarily focuses on prudential norms for bank capital under the aegis
of which banks are required to ensure adequate capital to cover losses on
account of significant risks in their business. In regard to the above
statement answer the below questions.
a. Elaborate on
Basel I, Basel II, Basel III.
b. Highlight the
significance of Basel III in context to Indian banks?
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