GET BEST QUALITY SOLVED ASSIGNMENTS
VISIT WWW.SMUSOLVEDASSIGNMENTS.COM
Or Mail us at solvemyassignments@gmail.com
YOU MAY CALL US ON - 7506193173
WHATSAPP NUMBER- 9967480770
INTERNAL ASSIGNMENT
APPLICABLE FOR JUNE 2021 EXAMINATION
Brand Management
1. Steve Forbes, editor in
chief of Forbes Magazine has said that brand is the single most important
investment one can make in their business and creating strong brands should be
the ultimate aim of any business. There are many companies that have been successful
in creating strong iconic brands. Colgate, Maggie, Starbucks, Dettol, and Royal
Enfield Bullet are strong brands in their respective product categories. Study
the above brands and identify the common points these brands have adopted to
grow into strong brands. (10 Marks)
2. Pro Kabaddi League (PKL)
has revolutionized the indigenous sport of kabaddi and positioned it as an
aspirational sport for both players and fans. PKL is a trailblazing initiative
by Mashal Sports Private Limited and Star India Private Limited. They have jointly
worked towards elevating the sport of kabaddi to an international standard and have
infused new life into the sport by bringing it to the major metropolitan cities
of India. The bid prices for players have increased tenfold and sponsors are
queuing up to sponsor the league. The league has witnessed tremendous growth
since its inception in 2014. PKL has grown to become the second most watched
league in India on television. PKL is backed by the Amateur Kabaddi Federation
of India (AKFI), and supported by participating members of the International
Kabaddi Federation (IKF) and the Asian Kabaddi Federation (AKF). What are the
branding and marketing challenges PKL has successfully cracked to galvanize the
resurgence of Kabaddi into an aspirational, world class brand with a remarkable
fan following? Critically evaluate the role of brand marketing programs in the success
of PKL. (10 Marks)
3.a. Walter Landor is a
renowned brand designer and founder of brand consulting firm Landor. He says,
“Products are made in a factory but brands are created in the mind”. Explain
his statement with examples from service and pharma’s sector in India. (5
Marks)
3.b. VIVO is back as Indian
Premier League (IPL) title sponsor for 2021 season. Choose a popular event and
identify its sponsor. How the sponsor/sponsors are building brand equity with
their sponsorship? Is the sponsorship integrated with other marketing communications?
Customer Relationship Management
1. ‘A service industry has a
high customer interface.’ As a marketing manager of Ginger Hotels (an Indian
budget hotel chain, part of Indian Hotels Company Limited, a subsidiary of the
Tata Group), explain to the management as how the CRM implementation will help
your hotel in enhancing its quality of service. What are the factors you will
keep in mind for the successful implementation of CRM systems and processes at
Ginger Hotel? (10 Marks)
2. Retention of customers not
only develops business but also the profitability of a company. You have joined
as a relationship manager at ICICI Bank. The bank has number of products such
as consumer banking, home loans, car loans, mortgage, life insurance, general
insurance, etc. You have been provided with the database and account details of
the high net worth individual (HNI) customers. How are you going to enhance the
total spending of a customer with regard to a particular product or services of
the bank? (10 Marks)
3.a. Will an operation
oriented company like Big Bazaar benefit by practicing CRM integration? Explain
with reasons. (5 Marks)
3.b. “The spending on IT
infrastructure and CRM software involves high investment while generating
long-term rewards that cannot be quantified in revenues’. Do you agree with
this statement, and if so, why?
Organisational Theory, Structure and Design
1. Health Healers is a generic
drug manufacturing company with state of art infrastructure and presence in 120
countries across the globe. Organizational effectiveness is one of the major
focus for the top management at health Healers. The management is looking at moving
from a traditional approach defining effectiveness to a more contemporary approach.
Which approaches will they focus on and what effectiveness measures will they
consider in this process? (10 Marks)
2. In an Organizational
Culture survey undertaken at Spartan Infotech, one of the key concerns that emerged
were the low scores on the fairness parameters. Employees at Spartan believed
that managers played favorites and the overall organization culture was infested
by politicking and backbiting. The Chief Human Resource Manager was asked to
explain what the major reasons for such a perception could be and what could be
the key strategies that managers can followed to manage political behavior. (10
Marks)
3.a. Dynamic Cars is a new age
car manufacturing company that wants to venture into electric car manufacturing.
The management plans to use the PESTLE model to undertake the external
environmental analysis. Discuss the PESTLE model with respect to the current realities
for companies entering electric vehicle manufacturing. (5 Marks)
3.b. What are some of the
barriers in creating diverse organizations? Explain some strategies that can be
adopted for creating and managing Organizational Diversity Effectively.
Compensation & Benefits
1. Mr. Roy is the HR manager
of your organization. He does not understand the need for job descriptions when
the company periodically restructures its operations and activities, including
frequent changes in product lines. In fact, the company recruits multi-skilled professionals.
Critically comment on the HR manager’s argument from the perspective of compensation
management. (10 Marks)
2. Suppose that you are the HR
manager at a firm with 40 employees. Currently, the company offers only the
legal minimum number of days for vacation and paid holidays and the legally mandated
benefits. Develop a list of other benefits that you believe should be offered,
along with your reasons for suggesting them. (10 Marks)
3. Malini Sharma started her
chain of 10 wedding boutiques approximately five years ago. She presently
operates within South Delhi and has been enjoying record profits. Sharma’s wedding
boutiques provide full-service amenities to future brides, including wedding planning
services, custom fittings, and locating hard-to-find wedding dresses. Sharma’s customer
service philosophy is that customers are number one and must be satisfied with their
purchases. However, recently there has been a rise in complaints regarding the
lack of friendly service being provided, and three long standing employees have
threatened to leave unless their compensation is adjusted in response to
servicing Sharma’s very demanding clients. Currently, she pays all of her staff
the same base salary without any benefits. She feels this approach promotes
equity and eliminates any perception of favoritism between employees regarding
compensation. But now she has decided to rethink her compensation philosophy
and needs your help.
a. What are the specific
problems with Sharma’s current compensation program? (5 Marks)
b. Discuss the types of
compensation programs and plans available to Sharma to motivate and retain her
existing staff.
Marketing Strategy
1. Founded in 2011 and
launched in 2013 in St Jose California USA, Zoom Video communications had made
steady progress in the enterprise communications domain with a structured
growth pattern, the company also received regular funding from venture funds
and was listed on the New York Stock exchange in 2019.
It was also the year in which
Zoom hit profit territory. In December of 2019 Zoom had a total user base of 10
million; then, the pandemic struck. The user load of Zoom zoomed from 10
million to 300 million by April of 2020.The company faced a severe credibility crisis
for its brand and had a tough time managing security, customer satisfaction and
other issues because of the sudden increase of user base across the world. In
hindsight it can be argued that Zoom failed to see the opportunity that existed
in the consumer segment and erred in its strategy to focus more on enterprise
customers.
Assuming the Pandemic had not
struck and if you were the CMO of Zoom in November of 2020, what plans would
you make to acquire new customers? What would be your USP and how would you
focus on the core brand strategy to make the brand more relevant. (10 Marks)
2. You are the marketing
director of ISL, The Indian Super league which is India’s premiere soccer
league. ISL viewership has grown 16% in 2020-21 season over 2019-20 season, but
the league compares poorly with the 400 billion viewers delivered by the IPL in
2020. What would you attribute this lag in viewership despite soccer being the
world’s most popular sport? Do a comparison using the 4P’s of marketing between
the IPL and ISL leagues and create a marketing strategy for the league such
that it can increase viewership as well as fan engagement. (10 Marks)
3. You are the marketing
director for super events a successful event organization working with top
movie stars and organizing one of the marquee events in the annual entertainment
calendar. The business was doing well, but the pandemic has thrown your organization
in turmoil.
a. As the marketing director
what strategies would you evolve in ensuring your organization remains relevant
in the post pandemic world. Create two new product ideas for the company. (5
Marks)
b. How would you reposition
your company’s brand in the future? Create a marketing plan for the two new
product ideas that you have created in the previous question.
Consumer Behaviour
1. What is Consumer
Personality? Take any 5 consumer personality traits of your choice and explain
how they affect consumer behaviour. (10 Marks)
2. Take an innovative product
of your choice. How has it been adopted by consumers? What is Innovation
Adoption? Who are the different adopter categories as per the Innovation Adoption
Curve? (10 Marks)
3. In context of Consumer
Learning, explain the following behavioural theories:
a. Classical Conditioning (5
Marks)
b. Instrumental Conditioning
Marketing
of Financial Services
1. One week ago you bought a
ULIP policy from a private Life Insurance company. On receiving the policy
copy, you realize that the Life Insurance policy was mis-sold. Would it be
possible for you to return the policy? What strategy would you follow to settle
the matter with the insurance company? (10 Marks)
2. Your client wants to invest
in Mutual Funds that rebalance the portfolio between equity and debt. Explain
how it could be beneficial for your client to invest in such funds. (10 Marks)
3. You are a Financial
Planner. Your client Tarun Ahuja aged 37 years works with an IT company earning
Rs 15 lakhs per year. His wife Pooja, aged 34 years, is a homemaker. They have
one daughter Rimmi aged 5 years. The couple requires your help to make some
financial decisions. (You can make any assumptions to further build up your case.)
a. Tarun wants to buy a Pure
Risk Life Insurance cover of Rs 1.5 crore. He is confused whether he should buy
an Endowment or a Term Plan. Recommend the product best suited for his
requirement. (5 Marks)
b. Tarun and Pooja want your
help to invest for Rimmi’s higher education which they estimate would be
required after 16 years. (5 Marks)
Retail
banking
1. Retail Banking has always
been and will continue to be characterised as a mass segment that has a large customer
base involving high-volume and low-value accounts. What are Banks doing to
attract customers in this segment and managing to provide good customer
experience to its customers despite the size / volume? (10 Marks)
2. Retail Banking is a mass
segment that has a large customer base involving high-volume and low-value
transactions. Describe the role and application of Technology that Banks are
using to manage business volume, operational complexities, risk, and customer service.
(10 Marks)
3. “Bank Conventional Limited”
is a well-established traditional Retail Bank operating in India and is almost
a 75-year-old Bank. It relied very heavily on its strength of physical distribution
of about 1000 branches across in the country. Over the last 10 years this Bank
did not invest much on Technology. On the other hand, a new generation bank called
“Bank Modern Limited” has always been tech savvy with substantial investment every
year on new technology etc., This Bank was started in 2010 and currently has a branch
network of 100 Branches only.
a. Analyze the various
challenges that ‘Bank Conventional Limited’ will be facing today across
multiple operational and business parameters (5 Marks)
b. Analyze the various
benefits that ‘Bank Modern Limited’ enjoy today across multiple operational and
business parameters (5 Marks)
Cost
& Management Accounting
1. The following information
has been collected from Ms. Divya the head of personnel department of ART
Limited for the year ended 31st March 2020
Number of workers at the
beginning of the year 8000
Number of workers at the end
of the year 9600
Number of workers left the
company during the year 500
Number of workers discharged
during the year 100
Number of workers replaced due
to leaving and discharge 700
Additional workers employed
for expansion during the year 1500
You are required to calculate
the labour turnover rate by using separation method, replacement method and
flux method, further discuss each of them briefly. (10 Marks)
2. Discuss the practical aspects
of the management accounting function briefly in the context of the changing
global management practices perspective. Student can take any example to build
around the aspects needs to be discussed (10 Marks)
3. Seth transport operates a
fleet of Motor Lorries. The record for Lorry-4150 reveals the following
information
Days Maintained 30
Days operated 25
Days Idle 5
Total hours operated 300
Total kms covered 2500
Total tonnage carried 200
(4 tonne – load per trip,
return journey empty)
Total cost for the month
270000
Prepare a performance
statement reflecting Cost per day operated, cost per kilometer, cost per hour
(5 Marks)
b. Cost per round trip, Tonne
Km, cost per commercial tonne –km. (5 Marks)
Commercial
Banking System & Role of RBI
1. Indian Banking has
witnessed major changes starting from nationalization in 1969 of 14 private
sector banks again to privatization of banks in 1990s. Year 2014 resulted in setting
of small Payment Banks in different nooks & corners of the country to a diametrically
opposite step of mergers and consolidation of many weak public sector banks
with a few large banks in 2018/19. What has been the economic & financial compulsions/reasons
for such changes in five decades? (10 Marks)
2. Independence of RBI has
been a major subject of debate in India of late. A few Governors resigned on
this issue, as there was too much interference from the government in deciding
the policies of RBI. Do you agree/disagree on the question of RBI deciding its
own course of action while formulating macroeconomic policy of country or
should it listen to its political masters? (10 Marks)
3. Non-Performing Assets
(NPAs) in the Indian Banking sector has become the subject of much discussion
and scrutiny. Bank’s lending capacity has been severely eroded by mounting
NPAs, net worth of many banks have declined and a number of banks have reported
huge losses. In recent year’s plethora of rules and regulations have come from RBI,
Government, IMF, BASEL recommendations, etc to keep a tab on stressed assets and
timely resolution. In light of above statements:
a. Write the major reasons for
increase on NPAs since last 10 years (5 Marks)
b. According to you what would
be the mitigating factors/solutions for NPA management. (5 Marks)
NMIMS
SOLVED ASSIGNMENTS
NMIMS
ASSIGNMENTS
NMIMS
MBA ASSIGNMENTS
NMIMS
PGDBM ASSIGNMENTS
NMIMS JUNE
2021 SOLVED ASSIGNMENTS
NGASCE
SOLVED ASSIGNMENTS 2021
NMIMS
PGDBM SEMESTR 1 SOLVED ASSIGNMENTS
NMIMS
UNIQUE ASSIGNMENTS
NMIMS
CUSTOMIZED ASSIGNMENTS
NMIMS
READY TO UPLOAD ASSIGNMENTS
NMIMS
ASSIGNMENTS SOLVED MBA
NMIMS
BEST QUALITY ASSIGNMENTS
No comments:
Post a Comment