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INTERNAL ASSIGNMENT
APPLICABLE FOR SEP 2021 EXAMINATION
Information Systems for Managers
1. Identify some of the Green
IT practices being followed by any company of your choice to offset the adverse
impact of their business on the environment. Please provide the benefits of using
Green IT practices in quantitative numbers/statistics (for e.g Reduced energy consumption
by 25%) (10 Marks)
2. The subject of “Information
Systems for Managers” has impacted you so positively that you decide to convert
your own house/building/apartment into a Smart Building. Suggest 5 innovative
solutions towards a Smart Building & enlist their benefits for yourself and
your neighbourhood. (10 Marks)
3. You are a medium sized
Travel & Tourism company based in Mumbai by the name of “Kesari Travels”.
Owing to the past developments of terrorist attacks & heavy flooding in Mumbai,
you are very keen to have a Disaster Recovery/Business Continuity Plan in
place.
a. What Disaster
Recovery/Business Continuity features will you introduce for your company? Suggest
& briefly describe at least 2 such innovative initiatives? (5 Marks)
b. If your IT consultant
provides you a choice between ‘Real-time mirroring of your data’ OR ‘Periodic
back-up of your data’ which one of the proposed solutions will you choose as
CIO of Kesari Travels? Justify with 2 reasons behind your choice & decision
(5 Marks)
Organisational Behaviour
1. Do you think the modern
approach of OB is relevant in current times? Support your views with in-depth
justification. (10 Marks)
2. Briefly explain the Big
Five personality traits & rate any 2 individuals from your personal
(relative or friend) / professional life (manager / client / co-worker) on the
same. (10 Marks)
3. As effective as technology
has proven to be during lockdown for most organizations across the globe, work
from home for extended hours has its own set of challenges. Without much
face-to-face human interaction with coworkers and clients, it becomes difficult
to connect with our professional counterparts. These leaders to a drop in
motivation levels and overall productivity.
a. In the given scenario, how
can Goal Setting Theory be applied to improve performance? (5 Marks)
b. How will you apply
McClelland’s Needs Theory to enhance motivation at the workplace? (5 Marks)
Financial Accounting & Analysis
1. This pandemic situations
has drawn the attention of a lot of individuals to actively watch and
participant in the Indian financial market. As a life-long learner, you also
decide to understand the fundamentals of certain companies listed on the stock
exchanges in India. One of your friends advised you to look in to the various
techniques of financial analysis, as one of the way of evaluating the
financials of business entities. You are done with getting an understanding
about various techniques of financial analysis. Elaborate any five of the said
techniques for financial analysis. (10 Marks)
2. Mahesh wants to start his
business and for that he decides that he will take loan for Rupees 7 Lakhs from
the Bank of Baroda. He also decides to use his saving worth 3 lakhs in the bank
account to start the business. Discuss how these two transactions will be recorded
in the books of accounts by passing the relevant journal entries? How these transactions
will be reflected in the Books of accounts (that’ is in the financial
statements)? Lastly, conclude your answer by stating the applicability of which
accounting assumption/s you did the above mentioned accounting treatment/
recognition and presentation in the books of accounts. (10 Marks)
3. Take Britannia Industries
Ltd as a case. In the context of its financial statements and annual report
answer the following
a. It’s a largely acceptable
practice among the corporate entities to pay dividend to its shareholders. Take
Britannia Industries Ltd as a case. Discuss and differentiate the types of
dividend the company paid for the financial year 2020-2021. Also, mention your
understanding about what could be the accounting treatment of Dividend in the books
of Britannia Industries Ltd. (5 Marks)
b. Discuss and share your
understanding on any three profitability ratios which you feel relevant to
assess the profitability of the company. (5 Marks)
Business Economics
1. “Demand forecasting is an
important tool for predicting the demand for an organization’s products or
services in a specified time period in the future” Enumerate any three needs
for demand forecasting and discuss the steps involved in demand forecasting. (10
Marks)
2. From the given table
calculate TR, MR and AR and highlight the relationship between total revenue
(TR) and marginal revenue (MR). (10 Marks)
Quantity Price
50 200
60 150
70 100
80 50
90 10
3. A. The disposable income of
Mehta family increases from Rs 5000 to Rs 15,000. As a result, the family‘s
demand for milk and milk goods has increased from 30 liters to 60 liters per month.
Calculate the income elasticity of demand. (5 Marks)
3. B. A drop in the price of
lemons from Rs 100 per kg to Rs 60 Per Kg increases the quantity demanded from
1.75 to 7 kg per week. Calculate the price elasticity of demand. (5 Marks)
Marketing Management
1. You want to buy a car for
your personal usage. As a potential customer, explain the stages that you will
follow in the process of buying a car. (10 Marks)
2 Health and Nutrition
Start-Up, Habbit makes consumer debut with a range of innovative &
delicious Products. The Habbit Super Shake is a daily nutrition drink for the
entire family. A glass of Habbit Super Shake covers all your essential
nutrition requirements. It consists of all essential fibers, healthy omega,
vitamins and minerals with zero added sugar to give a super start to your day.
Considering that they have entered in consumer market for the first time, how
the brand should be positioned in the market? (10 Marks)
3 Read the following Case
& solve the questions given:
Bharat Motors has been selling
the “Konard” brand of passenger cars in India for the last 60 years. Their car
has been the leading car market share wise for the last 50 years. But, for the
last 5 years the scenario has changed. Many multinational car companies have entered
the country and introduced highly fuel efficient, user friendly, & high
performance models in the country. The buyers have thus seen the market change
from sellers to buyers’ market. Spectacular product characteristics have become
the rule of the day. Resultantly Konard has rapidly and constantly lost the
market share. Realizing that the company has no other alternative, they have
tied up with a leading car company of Korea and are now ready to launch an
absolutely new and drastically improved version of the old faithful Konard.
Questions:
a. Is the company’s strategy
of tie up with Korea car manufacturer and the readiness to launch a completely
newer version of Konard a wise decision? Justify your answer. (5 Marks)
b. Suggest promotional tools
which the company can use to help it develop a completely new image for its
product. (5 Marks)
Management Theory and Practice
1. You are hired as a trainer
by Rustica Metallics, a newly setup organization dealing in manufacturing of
metallic parts for automobiles especially electric cars. The CEO wants you to
train the newly recruited management trainees about the Principles of
Management. Explain the principles of Management to these newly recruited
employees by taking the help of Henri Fayol’s 14 Principles of Management? (10
Marks)
2. You are part of a forum and
research group where they are having a major discussion and research on
Management. The core area of this discussion is whether Management is an Art or
a Science. As the chairman of the forum, can you throw some light on whether Management
is an art or a science or both and Why? (10 Marks)
3. SpiceJet, a famous no frill
airline in India is losing its market share to its peers. The major reasons
contributing to the same is that there is a lot of conflict in the organization
due to which correct and timely decisions are not being taken. The company has
hired you as a consultant to understand and solve this issue
a. Explain the different types
of Conflicts that can arise in an organization? (5 Marks)
b. Explain what strategies can
be used by SpiceJet to resolve these conflicts? (5 Marks)
Corporate
Social Responsibility
1. Pick & choose a
Sustainability report of any company (Indian or MNC) in the Services domain
only & choose any one Clean Water & Sanitation initiative & any one
Quality Education initiative being undertaken by the organisation. Analyze and
explain the initiative’s qualitative and quantitative data in the form of a
case, such that it showcases all the benefits, financial and non-financial that
accrue to the company. (10 Marks)
2. If the city of Mumbai were
to initiate a new position namely that of a Sustainability Chief & you were
chosen as the Sustainability Head for Mumbai city, describe in brief atleast 10
innovative initiatives that you will implement to transform Mumbai into a truly
Sustainable city. (10 Marks)
3. One of United Nations
Sustainable Development Goal is ‘No Poverty’. The primary objective behind this
goal is to end poverty in all its forms everywhere.
a. What according to you are
five compelling reasons for the existence of Poverty in India? (5 Marks)
b. Suggest four strategies/action
plan that can be adopted by businesses to make reduce incidences of poverty
& ultimately eradicate poverty in India. (5 Marks)
Essentials of HRM
1. Assume you are the HR
manager in a highly homogenous company that now wants to better reflect the
diversity of the target client group in its employee population. What must you
consider as you think about implementing your new recruitment strategy? (10
Marks)
2. Why do you think
organizations can only achieve competitive advantage by investing on human
resources and not on any other resources? Describe the transformation that HR underwent
over the years. Discuss how the various challenges contributed to the evolution
in HR. (10 Marks)
3. Case study: A New
Compensation Program to Motivate Performance
Marie started her chain of 10
wedding boutiques approximately five years ago. She presently operates within
South Delhi and has been enjoying record profits. Marie’s wedding boutiques provide
full-service amenities to future brides, including wedding planning services, custom
fittings, and locating hard to find wedding dresses. Marie’s customer service
philosophy is that customers are number one and must be satisfied with their
purchases. However, recently there has been a rise in complaints regarding the
lack of friendly service being provided, and three long standing employees have
threatened to leave unless their compensation is adjusted in response to servicing
Marie’s very demanding clients. Currently, Marie pays all of her staff the same
base salary without any benefits. Marie feels that this approach promotes
equity and eliminates any perceptions of favoritism between employees regarding
compensation. Since receiving the negative complaints and the threats of some
of her staff leaving, Marie has decided she needs to rethink her compensation
philosophy and needs your help.
a. What are the specific
problems with Marie’s current compensation program? (5 Marks)
b. Discuss the types of
compensation programs and plans available to Marie to motivate and retain her
existing staff. (5 Marks)
Business Communication
1. Give examples of the
following types of Biases in a sentence: Gender bias, Racial bias, Age bias,
Disability bias. How can they be avoided? (10 Marks)
2. Sharman Ahuja, CEO of
Innotek Systems has to communicate to his team that their casual leaves are
going to be cancelled and all leaves will be considered as LWP (Leave without pay).
Amidst the pandemic and the tough economic climate, the HR has had to take this
tough decision. Sharman will be the bearer of this news and has chosen to write
an email to all Innotek employees. The direct and indirect approaches can be
used to convey written negative messages effectively. Describe how Sharman will
go about deciding whether to use the direct or the indirect approach in this
situation. (10 Marks)
3. a. As the Chief Marketing
Officer of IntellySense, you have to communicate to your team that the annual
sales review meeting will be conducted virtually this year. Explain each step
in this communication process through the 8-step business communication model. (5
Marks)
b. Today’s digital, social and
mobile world has had an impact on business communication, the social
communication model explains how. What is the social communication model? Give
examples of any 2 social media. (5 Marks)
Strategic Management
1. You have been appointed as
a Strategy Consultant to Godiva Chocolatier which is a Turkish-owned chocolate
maker which is jointly owned by Turkish conglomerate Yıldız Holding and MBK
Partners wanting to enter India. Godiva was founded in Belgium. Which one of
Porter’s Generic Strategies would you choose to be operational in India & Explain
the reasons in detail behind your choice of strategy? Once the strategy has
been chosen, explain the categories of customers you would target along with
the price points? (10 Marks)
2. Carrefour, a French Retail
chain of stores wishes to enter India. Conduct a PESTLE analysis for Carrefour
in India & suggest whether Carrefour should enter India or otherwise. (10
Marks)
3. You are the
Head-Manufacturing of Godrej Industries. You are planning to set up a brand-new
Manufacturing plant at a village in rural Maharashtra.
a. Perform a Stakeholder
analysis & suggest which all stakeholders will be taken into confidence
& also what would be your communications approach plan to bring them into your
point of view? (5 Marks)
b. Highlight some of the
creative & innovative initiatives that you would undertake to convince the
stakeholders that you mean to do good for all the stakeholders. (5 Marks)
Business Law
1. Please explain Clayton’s
Rule of Appropriation by pointing out the relevant provisions of law. (10
Marks)
2. Explain in detail two (2)
real-life cases where provisions of information has been denied on grounds of
the exemption stated in Right to Information Act, 2005. (10 Marks)
3. Jean Valjean has an
adventure sports equipment shop. This shop is the only adventure sports
equipment shop in the city of Nagpur. Cosette a young (adult) adventure enthusiast
intends to begin a start up by setting up an adventure sports equipment shop along
with adventure experience services like hiking, trekking, nature trail cycling
etc. Understanding Cosette as a competitor, Jean Valijean looks at an
opportunity to tie-up with Cosette and both agree to the following deal and
have signed a contract to that extent:
i. Both will divide the
territory of Nagpur in two parts between themselves and each one will sell and
market in their respective territory only. In case of any sale queries coming
from the other’s territory, they will inform them.
ii. Both will share the price
list and adhere to the price. In other words neither of them will sell below
the price.
iii. They will create an
adventure certification program and tie up with Nagpur local authorities for
endorsement. This program will be made compulsory for anyone starting a shop,
outlet or startup for adventure sports equipment in the city of Nagpur.
a) Is the Agreement between
Jean Valjean and Cosette valid or illegal. Please support your answer with
reasons and legal provisions (5 Marks)
b) Which authority has the
jurisdiction to decide the legality of such transactions and what are the
powers of such authority (5 Marks)
(Note: please quote your
answers to the above question in context of the facts provided).
Operations Management
1. List and explain in brief
the various types of plant layout concepts in operations management,
highlighting the objective, considerations of a good layout design. Give examples
on where each of these types can be employed respectively. (10 Marks)
2. Discuss the various
inventory control/classification techniques prevalent in the industry mentioning
the basis of each classification. Discuss any three of these techniques as applicable
to an organization in the Retail sector like Big Bazaar or Dmart for effective management
of their inventories (you can assume inventories of your choice to explain. (10
Marks)
3. NM Ltd a leading corporate
in India in FMCG has decided to diversify into Foods & Beverages and get in
the manufacturing of a flavored soft drink and a health drink. The company
would like to have a major presence with a pan India distribution network.
a. Assuming that the business
idea would have a very encouraging response, suggest a suitable plant location
to set up the beverage manufacturing. Give reasons for the same. (5 Marks)
b. Defining the concept of
aggregate plan for operational capacity management, which strategy (Level or
Chase) do you think would be best applicable for the company? (5 Marks)
Decision Science
1: Calculate the Mean and
Standard Deviation using Total MSMEs, Total Manufacturing MSMEs, and Total
Service MSMEs. Write your comment if mean is affected by extreme observation. (10
Marks)
State District Total MSMEs
Total
Manufacturing
MSMEs
Total Service
MSMEs
HIMACHAL PRADESH Chamba 755
246 509
HIMACHAL PRADESH Kangra 2735
851 1884
HIMACHAL PRADESH Lahul &
Spiti 36 17 19
HIMACHAL PRADESH Kullu 1229
444 785
HIMACHAL PRADESH Mandi 1581
668 913
HIMACHAL PRADESH Hamirpur 578
229 349
HIMACHAL PRADESH Una 1731
717 1014
HIMACHAL PRADESH Bilaspur
409 181 228
HIMACHAL PRADESH Solan 4951
2848 2103
HIMACHAL PRADESH Sirmaur
1014 563 451
HIMACHAL PRADESH Shimla 1795
413 1382
HIMACHAL PRADESH Kinnaur 148
42 106
Source: Data.Gov.in (MSMEs
as per 2011)
2: Three airlines serve a
small town in Rajkot District. Airline A has 50% of all the scheduled flights,
airline B has 30%, and airline C has the remaining 20%. Their on-time rates are
80%, 65%, and 40%, respectively.
A plane has just left on
time. What is the probability that it was airline A?
Note: Draw the Tree-diagram
using Paint App. (10 Marks)
3: Here is the Agri-Data,
mention the name of dependent and independent variables.
Part A: Prepare the line of
regression Y on X. (5 Marks)
Part B: Calculate r2
(coefficient of determination). Interpreted the byx. (5 Marks)
|
District_2 |
Rapeseed
& Mustard production in metric tonnes |
Rapeseed
& Mustard area (Hectare) |
|
Uttar
Kashi |
473 |
873 |
|
Chamoli |
193 |
407 |
|
Rudra
Prayag |
154 |
325 |
|
Tehri
Garhw |
466 |
848 |
|
Dehradun |
139 |
226 |
Business: Ethics, Governance & Risk
1. India continues to struggle
with growing demands for water, increasing droughts, unabated flooding and
declining quality of water. It is a complex issue which is creating conflict
among users (agriculture, industry, domestic). Industry is waking up to its responsibility
towards the resource crunch and deploying as well as embedding strategic initiatives/projects
& programs to deal with this issue. Identify and select any one water project/
initiative practiced and embedded in its business process by a listed company
that impresses you. Explain this initiative along with the short term &
long term positive impact of the same on the environment & people. (refer
to Sustainability Report and/or Business Responsibility Report of the listed
company) (10 Marks)
2. Andrew, a customer quality
executive from Southeast Asia will visit your HQ facility and meet with your
executive team. Your independent Southeast Asian agent requests that you
reimburse the customer quality executive for his expenses, including expenses
that could violate your company's policies. The independent agent promises to reimburse
you. How do you proceed? Explain the thought process behind your decision. (10
Marks)
3a. Select any one popular
advertising campaign of an FMCG product or consumer product that you think
conveys/ showcases an ethical message. Analyze the campaign and explain what is
the ethical message and how is it conveyed. (5Marks)
3b. We need Ethical Managers
more than ever today. According to you what are the five most important values
that help / guide a manager take ethical decisions. Briefly explain how each
will help. (5 Marks)
Research Methodology
1. Take the inspiration from
the suggested paper and prepare the questionnaire by keeping the following
Research Objective in mind.
A consultancy team working on
‘customer’s satisfaction and needs’ of Indian travelers who travel by air
within Indian; this team wanted to study the following.
RO1: To Identify the needs of
Indian Airline customers (domestic Air tours).
RO2: To study the customer’s
satisfaction in airline industry, India.
Note:
Target group: Indian People
who travel domestically by air.
We are not going to choose
Indian people who travel internationally. (10 Marks)
Link:
https://ezproxy.svkm.ac.in:2296/login.aspx?direct=true&db=buh&AN=125835283&site=ehost-live
2: Follow the link mentioned
here, you are advised to select village data for any one state/UT of your
choice. Once you download data this way then focus on the following columnsand
write their measurement types along with one justification. (10 Marks)
Column no Variable name
24 Total Geographical Area (in
Hectares)
25 Total Households
114 Private Non Formal
Training Centre (Status A(1)/NA(2))
220 Hand Pump (Status
A(1)/NA(2))
242 Open Pucca Drainage
Uncovered (Status A(1)/NA(2))
253 Post Office (Status A(1)/NA(2))
314 ATM (Status A(1)/NA(2))
370 Agricultural Commodities
(First)
387 Net Area Sown (in
Hectares)
396 Nearest Town Distance from
Village (in Km.)
https://www.censusindia.gov.in/2011census/dchb/DCHB.html
3: Read the following research
Paper and Answer the following questions:
Part A: Write Suitable Title,
and 2 key Words. (5 Marks)
Part B: Write an Abstract
based on that. (5 Marks)
“1. Introduction
There is a crying need for
professional accountants in South Africa. This has been confirmed in a study
commissioned by the South African Institute of Chartered Accountants (SAICA) in
2008 who then estimated that South Africa was short of 17 000 accountants and 5
000 chartered accountants (CAs) (Enslin-Payne, 2011; Innocenti, 2009; PricewaterhouseCoopers,
2012). A CA candidate can qualify within seven years, but this is not the norm
in South Africa as on average only one out of five students who start will successfully
pass through university within the allotted timeframe (Van der Post, 2010). This
results in an annual growth in the CA profession of only around 5% (Bates &
Poole, 2003; Bates, 2005; Bean & Eaton, 2000:48; Enslin-Payne, 2011) which
will definitely not ease the shortage soon.
Before a CA candidate can
write SAICA’s qualifying examination (QE) in South Africa, the candidate must
obtain a BCom Accounting (CA stream) degree and pass a Certificate in Theory of
Accounting (CTA) postgraduate qualification at an accredited university (Van der
Post, 2010). These undergraduate and postgraduate qualifications are offered by
most residential universities as well as the University of South Africa
(Unisa), the largest distance education (DE) and open distance learning (ODL)
institution in the country (University of South Africa, 2013). Although Unisa
has been offering its undergraduate BCompt degree (the required BCom Accounting
degree for the CA stream) and the CTA postgraduate qualification for many
years, the number of Unisa students passing the QE examination has been low
(2009–37.8%) when compared to residential universities (2009– 62.2%) (Olivier
& Bulman, 2009). There is thus an urgent need to increase the success rate of
both the BCompt and the CTA postgraduate DE students at Unisa as this will
inevitably help to alleviate the shortage of accountants and CAs in South
Africa.
Research by a variety of
scholars in the DE and ODL fields have established that students’ success
depends not only on the quality of the learning package, but also on the
quality and scope of support given to these students (Bates, 2005; Birch &
Volkov, 2007:291; Garrison & Vaughan, 2008; Simonson, Smaldino, Albright
& Zvacek, 2012; Simpson, 2008:159; Waddoups & Howell, 2002:1). An
important theory which focuses on students’ support and success is Holmberg’s
theory of didactic conversation (Saba, 2003:4).
1. Research design and method
As explained previously,
during the first semester of 2012, social media was introduced in the FAC2602
module to assist students with their studies. At the end of the first semester of
2012, these students were asked to provide feedback regarding their perceptions
and experiences on the possibilities of using social media to assist with
teaching and learning.
1.1. Research design
As part of a case study, this
project used a mixed-method design which combined both qualitative and
quantitative approaches for data collection and analysis. An online LimeSurvey
questionnaire (LimeSurvey, 2014) with both closed and open ended questions was
designed and the link to the questionnaire was send to all students registered
for the FAC2602 module. In addition to a few demographic questions, the
students were asked to give feedback on the following five questions:
a. With regard to the use of
different technologies in the FAC2602 module, with which one of the following
statements do you agree?
x I would prefer to study
without technology interventions.
x I would prefer fewer technology
interventions in the module. x I would prefer the use of technology as is
currently the case. x I would prefer the use of more technologies in the
module.
b. What are your perceptions
with regard to the use of technologies in the FAC2602 module?
c. With regard to the use of
technologies in a Unisa module, with which one of the following do you agree?
x I think the use of
technologies makes studying at Unisa easier and more interesting.
x I do not think the use of
technologies in Unisa modules is helping me.
x I think the use of
technologies interferes with my studies.
d. What would you change with
regard the use of technologies at Unisa?
e. What are your perceptions
on the use of social media (Facebook, Twitter, BBM, Whatsapp, MXit etc) in
academic support?
2.2 Participants
The participants in the study
were the second-year Accounting students registered in die first semester of
2012. The link to the questionnaire was made available to students between 2
June 2012 and 6 August 2012. A total of 2 121 students were registered for the
FAC2602 module during the first semester of 2012; 155 students completed the questionnaire
which represents 7.3% of the registered students during that semester. Although
this was a small percentage, the data obtained assisted the lecturers to plan
future student support strategies.
2.3 Data analysis
The quantitative data were
analysed using SPSS Statistics version 21 and the three open ended questions
using Atlas.ti®. All data are reported anonymously, the extracts are direct quotes
and grammar, punctuation and spelling errors have not been corrected.
2. Findings
Both quantitative and
qualitative data were received from the FAC2602 students and are discussed
below.
2.1. Results and discussion of
the quantitative data
Feedback from the first
question regarding the use of technologies in the FAC2602 indicated a large
number of participants in favour of the use of technologies in the module. The
fact that almost 94% of the participants supported the use of technologies in
the FAC2602 module, created opportunities for lecturers to incorporate even
more technologies into the module to assist students (See Figure 1).
Subsequently,
the participants were asked to indicate the effect the use of technologies had on
their studies at Unisa. Once again a large number of participants (93.63%) said
it made studying at Unisa easier and more interesting (See Figure 2).
3.2 Results and discussion of
the qualitative data
The results from the
open-ended questions are briefly presented here according to three main themes
that emerged:
x Perceptions on the use of
technologies in the FAC2602 module
x Perceptions on the use of
social media for academic support at Unisa
x Possible changes regarding
the current use of technologies at Unisa
It was evident from the
feedback that most of the participants perceived the current use of technologies
in the FAC2602 module positively. Many of the participants emphasised the greater
access they have to study materials, as may be seen in the following responses:
The use of technologies in the FAC2602 module was helpful and something I would
like to see more of. It created greater access to more study material and
tools. as well as It is helpful. Not
everyone has access to all technologies. Therefore, it is good to try and
accommodate all technologies so that you can have access to those you do can
use. Some of the participants confirmed the problems they often encounter with
online technologies but by using mobile technologies they could overcome some
of these problems, for example As a full time working student, I do not always
have access to my e-mails, but with the mobile technologies, it was much
easier, as I believe that 95% of all students have cell phones, so it is much
more accessible.
And Problems are solved
anywhere and anytime students don’t have to go home or cafe to access computers
and internet.
Participants were of the
opinion that students enjoy the use of social media, as expressed by one
participant Students always got smile when they get messages from their social media,
this reduces the frustration and emotional tension not to able to access
information as required. and others praised the incorporation of mobile
technologies in the following manner.
Some of the participants also
want other modules to make use of these apps, as was seen in the following
responses:
Facebook page per module will
be useful. Students can have conversations on the page's wall post suggestions
in the same way as the myUnisa forums, just with better usability. and
I think it is a wonderful idea
and definitely think the other modules should consider doing this as wel. as
well as I would recommend the use of technologies in other modules, because it
makes it easier, for student to stay encouraged and abreast with the module and
schedule. Three of the participants almost summarised the whole project by
saying Most of students almost all do have the mobile and social media you have
mentioned so it for their convenience to have good quality of communication and
clear contact with their lecturer. Whatsapp and Facebook are good two- way of
communication, but not all students might have access to Whatsapp because
certain type of cell phones can accept Whatsapp.
And Because most students have
social media, and with Unisa being a distance learning institution; mobile
technology plays an important role that serves a link between the lecturer and
student. Firstly it’s cheaper to write a message/comment/questions/clarity regarding
the module, and the lecturer can then answer/advise, thus making it an interactive
session.
and finally Most students are
more familiar with MXit, Whatsapp, etc., than with email – I think they also
feel more comfortable using this type of media to communicate, which will give
them the confidence to speak up if they struggle with a concept. I also think
that more students have access to MXit, Facebook, etc. via their mobile phones
than they have to a computer with internet connection, which also makes it a better
form of communication.
3. Conclusion
In general, feedback received
from the participants were positive regarding the possibilities of using
technologies and more specific social media for academic support at Unisa. The
fact that Accounting modules at Unisa need to increase students’ success rates and
the possibilities these social media apps now provide to lecturers, make this
indeed an opportunity to explore more rigorously. These readily available and
affordably technologies have the capability to increase didactic conversation,
which is a critical ingredient for student success in the DE and ODL
environment. Technologies are fast becoming a part of the instructional process
and although the use of social media for academic support has only just begun,
it can be a valuable tool as can be seen by the response of a participant who
said I have not used social media for academic support but I believe there is a
place for it seeing that social media is part of our everyday life. Therefore lecturers
need to remind themselves that students are, as a participant correctly stated,
part of a generation that mostly communicates via mobile technologies. Social
media can indeed assist Accounting lecturers at Unisa to answer to the cry for
more professional Accountants in South Africa.
International
Finance
1. The forecasting of exchange
rates is a tricky process that requires both subjective as well as analytical
inputs. Having said that it is an essential skill for the manager of an internationally
operating firm.There are theoretical methods as well as statistical/analytical methods
to forecast the same. Describe various techniques of forecasting the exchange rates,
as well as, your recommendation on which method would you use in forecasting
the forex rate, lets say forecasting Indian rupee per US dollar. (10 Marks)
2. Refer the following
information:
Spot Rate of £ = $1.39, 90-day
forward rate of £ = $1.47
180-day British Interest Rate
= 4%, 180-day US Interest Rate = 3% Explain how an arbitrageur can design a
strategy? (10 Marks)
3. Fortune Ltd is a US based
multinational corporation has its subsidiary in India and David Brothers Ltd is
a New Delhi based company has its subsidiary in New York. Both companies have a
requirement to raise funds for their subsidiaries for working capital needs.
Fortune Ltd requires INR 50 million whereas David Brothers Ltd requires USD 75
million at the current spot rate of INR 72.93/USD. Fortune Ltd can issue three
year Bonds in US capital market at 12% fixed rate and three year bonds in the
India at LIBOR + 0.1%, i.e., floating rate. David Brothers Ltd can issue three
year US bonds in US market at 13.40% fixed rate and INR Bonds in India at LIBOR
+ 0.6%, i.e., floating rate. Fortune Ltd is almost preferring to go with
borrowing in India and David Brothers is about to finalize a proposal to issue
bonds in US.
a. Is there a swap that both
companies can get into and benefit? (5 Marks)
b. Compute the total cost for
both parties if the swap is equally attractive to both the parties? (5 Marks)
Strategic
Financial Management
1. Calculate Economic Value
Added (EVA) if the Earnings before interest and tax is Rs 20,00,000. The
capital structure of the firm consists of Debt-Equity ratio of 2 : 3, pretax cost
of debt is 14% and the tax rate is 35%. The equity beta is 1.5. The risk free
rate of return is 9% and risk premium is 5%. Total borrowed capital of the firm
is Rs 45,00,000. Comment on the value of EVA. (10 Marks)
2. A company is considering a
project whose machine cost will be ₹ 72,000. It has a life expectancy of four
years and the tax rate is 30%. Estimated profits before depreciation and tax is
as follows: (10 Marks)
Year PBDT (₹)
1 20,000
2 25,000
3 27,000
4 30,000
The cost of capital is 10% and
the company follows straight line depreciation method. Compute Net Present
Value and Discounted Payback Period and comment on the values.
3. A Company expects an
operating income of ₹ 1,50,000. The equality capitalization rate of the company
is 12%.
a) Calculate the value of the
firm and overall capitalization rate according to the net income approach if it
has ₹ 3,00,000, 8% debentures. Comment on the value of the cost of capital in
the case of Net Income Approach when the proportion of debt is changed in the
capital structure. (5 Marks)
b) If the debentures are
increased to ₹ 4,00,000, 8% debentures. What shall be the value of the firm and
the overall capitalization rate? Interpret the result. (5 Marks)
Financial
Institutions and Markets
1. Explain the three-tier
structure of Mutual Funds as per SEBI. Also give examples of existence of such
three-tier structure in a mutual fund operating in India. (any THREE mutual
fund houses) (10 Marks)
2. Explain the features of
various types of life insurance plans. Choose any one life insurance company in
India, and give example for each type of life insurance you explain. (10 Marks)
3. Efficient Market Hypothesis
proposed that stock prices follow a random walk and no individual investor can
beat the market on a consistent basis. In this context how would you argue on
the below points.
a. Market anomalies can
disprove the efficient market hypothesis. (5 Marks)
b. If a market is not
efficient, one can earn abnormal profits by following technical analysis tools.
(5 Marks)
Marketing
of Financial Services
1. Develop a Public Relations
campaign for IRDA to help create awareness about Life Insurance sector and to
educate policyholders about their rights. (10 Marks)
2. Sanjay Bhat, (age 34 years)
works with a pharmaceutical company and has not yet started to invest for his
retirement. Sanjay is married to Pooja (age 30 years) and they have one son
aged 2 years. Sanjay wants you to prepare a plan for him to retire latest by
age 60. (You can make any assumptions to further build up your case.) (10
Marks)
3. You are a Financial
Planner. Your client Sumit Raghani aged 35 years and works with an IT company
earning Rs 15 lakhs per year. His wife Priti, aged 32 years, is a homemaker. They
have one daughter Rimmi aged 5 years. The couple requires your help to make
some financial decisions. (You can make any assumptions to further build up
your case.)
a. Sumit wants to buy a Pure
Risk Life Insurance cover of Rs 1.5 crore. He is confused whether he should buy
a ULIP or a Term Plan. Recommend the product best suited for his requirement.
(5 Marks)
b. Sumit and Priti want your
help to invest for Rimmi’s higher education which they estimate would be
required after 15 years. (5 Marks)
B2B
Marketing
1 You are negotiating a price
increase of 10% for steel components with a major twowheelers manufacturer, due
to substantial increase in steel prices. The customer refuses to give you any
increase in the prices. If you continue supplies, you company will incur
losses, & if you discontinue supplying to this major customer, your sales
would suffer. How would you handle the negotiations? (10 Marks)
2 Suppose you are an area
sales manager and one of the salespersons reporting to you approaches you for
help in getting a breakthrough with a high sales potential customer. The
customer has been buying the steel components from three other suppliers
regularly for the past two years. Your salesperson has been trying to get
business from this customer for the past 18 months but without any success. It
seems the customer is happy with the existing suppliers and does not want to
take the risk of buying from a new supplier, whose poor performance on quality
and/or delivery may result in disruptions in production. What Personal Selling
tools will you recommend? (10 Marks)
3 Solve the following Case
& answer the questions based on the case:
Industrial sales Company
Limited (ISC) is a distributor of pumps and Compressors for Maharashtra state
excluding Mumbai and Greater Mumbai. In order to increase sales in Nasik-Jalgaon-Aurangabad
region they hire a senior sales manager Mr. Shyam and ask him to operate from
Nashik, However, very soon there are complaints from sales manager in nearby
Pune, Mumbai and even Nagpur that Mr. Shyam and his team are trying to meet customers
in their regions and do business. Mr. Shyam however confirms that he is only
meeting the regional offices of Pune and Mumbai based companies in his own
Nashik-Aurangabad area and there is nothing wrong with it. Soon this dispute
reaches the Regional Manager Mr. Gupta in Mumbai. Questions:
1. What are the problems with
the territory design in the case? (5 Marks)
2. As a regional manager, what
will you do to control the situations? (5 Marks)
Brand
Management
1. Change in marketing
environment is one of the obvious challenges in managing brands over time.
Shifts in consumer behavior, competitive strategies, government regulations, and
technological advances can profoundly affect fortunes of a brand. Myspace,
Yahoo!, Blockbuster, and Barnes & Noble enjoyed strong market position and
outright leadership in mid-2000s. In just a few short years, however, each was
struggling for survival as Facebook, Google, Netflix, and Amazon respectively.
Why did Myspace, Yahoo!, Blockbuster, and Barnes & Noble fade from customer
memory and lose their market position? What are the proactive strategies
adopted to sustain and enhance customer-based brand equity for brands like
Facebook, Google, Netflix, and Amazon? (10 Marks)
2. Celebrity endorsement
(using well-known and admired people to promote brands) is a widespread
phenomenon to build brand equity. The rationale behind these strategies is that
a famous person can draw attention to a brand and shape the perception of the
brand. Sometimes celebrities can be difficult to work and may not willingly
follow the marketing direction of the brand. Tennis player Andre Agassi tried
Nike’s patience when - at the same time he was advertising for Nike, he
appeared in commercials for the Canon Rebel camera. In these ads, he looked
into the camera and proclaimed “image is everything” – the antithesis of the
“authentic athletic performance” positioning that had been the foundation of
Nike’s brand equity. There have been occasions where celebrities have distracted
attention from the brand in ads so that consumers notice the stars but have trouble
remembering the advertised brand. PepsiCo decided to drop singers Beyonce Knowles
and Britney Spears from high-profile ad campaign when they felt the Pepsi brand
did not get same promotion boost from the campaign that the stars were getting.
What should brands do to avoid celebrity misadventures and mishaps as cited
above and what guidelines should brand mangers follow to strategically
evaluate, and select celebrities for endorsing their brands? (10 Marks)
3. a. Oprah Winfrey, David
Beckham, Virat Kohli, Amitabh Bachchan are great examples of personal brands
whose name and reputation commands millions of dollar in the marketing and
advertising World. Explain the reasons for the unprecedented success of these
brands. Do you consider yourself as a brand? If yes, what steps will you take
to brand self? (5 Marks)
b. Brand extensions occur when
a firm uses an established brand name to introduce a new product. How
successful do you predict the following propose extensions would be? Why? (5
Marks)
1. Starbucks : film production
and promotion
2. Mont Blanc : fragrances and
other accessories like sunglasses, watches, and cufflinks
Capital
Market & Portfolio Management
1. ‘Technical indicators are
used to analyse short term price movements’. Comment explaining the concept and
application of different technical indicators under technical analysis. (10
Marks)
2. Dr. Das purchased 500
shares of Serra Ltd. @ Rs. 60 each on 15th October 2017. He paid a brokerage of
Rs. 600. He received the following dividends – (10 Marks)
June 2018 Rs. 800
June 2019 Rs. 1000
June 2020 Rs. 600
He sold all his shares for Rs.
45000 on 15th October 2020 and paid brokerage of Rs. 1500. Compute:
1. Holding period return
2. Annualized Return
3. Fundamental analysis
involves detailed study of three factors i.e. economy, industry and company
which can be undertaken before investing in any stock or company share. The
focal point of fundamental analysis is the present performance of the company
and the future projections of financial position along with the intrinsic value
of the company’s share. Fundamental analysis bases its judgment on a historical
approach of analyzing a company’s financial statements to draw inferences.
a) Enumerate the different ratios
which are used under fundamental analysis. (5 Marks)
b) Differentiate between:
Fundamental and Technical Analysis. (5 Marks)
Consumer
Behaviour
1. What are membership groups
and symbolic groups? How do they affect consumer behavior? Discuss 1 membership
group and 1 symbolic group from your life. (10 Marks)
2. Explain the Classical
conditioning theory of consumer learning. What are its applications in
marketing? Give an example of each application. (10 Marks)
3. a. Explain the different
adopter categories in the Innovation adoption process, taking the
Example of any innovative
product of your choice. (5 Marks)
b. Take any 5 consumer
personality traits of your choice and explain how they affect consumer
behavior. (5 Marks)
Corporate
Finance
1. The capital structure of
ABC Pvt. Ltd is as follows:
Equity share capital (each
share of Rs. 10) = Rs. 16,00,000
Debentures with a coupon rate
of 10 % = Rs. 10,00,000
Reserves and surplus = Rs.
15,00,000
Revenue from the business
activities for the company is Rs. 2.00 crores. Its
variable cost is 10% of the
revenue, fixed operating cost is Rs. 60 lakhs and the
company pays income tax at a
rate of 25%. (10 Marks)
a. Calculate financial
leverage, operating leverage and combined leverage for the company.
b. Determine the likely level
of EBIT for EPS of (i) Rs. 45, (ii) Rs. 60, and (iii) Rs. 75.
2. The equity shares of a
publicly traded company are priced at Rs. 600 with P/E (Price to Earnings)
ratio of 20. The company announces a dividend of Rs. 12 per shares. The
shareholders of the company expect the dividend to grow at a rate of 5% every
year, and the cost of equity for the company is 16%. According to the dividend
relevance approach suggested by Walter and Gordon, what would be the impact of
dividend announcement on the market price of the shares of the company if
required rate of return for investors is (i) 10%, (ii) 15% and (iii) 20%. (10
Marks)
3. A manufacturing company
forecast that it is likely to sell 8,00,000 units for the year 2021. The processing
cost of an order is Rs. 200 and the carrying cost per unit of inventory is Rs.
16. The lead time of an order is 5 days.
(a) What would be the economic
order quantity (EOQ) and re-order point assuming 360 days in a year? (5 Marks)
(b) The company implements
business process reengineering which results in to reduction of 25% in cost of
an order, 15% in carrying cost per unit of inventory and 20% in lead time of an
order. What would be the new EOQ and re-order point. (5 Marks)
Customer
Relationship Management
1. The quality of customer
data can be visualized from many angles and viewpoints. It is, therefore, said
that the intrinsic quality of data depends more on the requirement of companies
and their objectives to excel in specific markets. Explain this aspect in
detail with the help of examples. (10 Marks)
2. ‘The traditional groceries
store owner maintains personal contact with his customers and has more
knowledge about them than a CRM manager trying to enhance his knowledge about
his customers with the help of expensive software and databases that are at his
disposal in the organization.’ Do you agree with this statement? Substantiate
your viewpoints with examples. (10 Marks)
3. SDM Global Mail is a world
leader in the logistics sector. It needed a solution like CRM for catering to
its growing global network. The staff in different offices around the globe needed
to commit, understand, and fulfil the needs of customers by providing
innovative and cost-effective solutions. SDM Global Mail conducted many
workshops and assessed the feedback received across continents like Europe and
Asia. A solution that could reduce cost in its operations and flexibility in
solution was what they had in mind. Thus, they opted for Salesforce.com, which
had lot of benefits and advantages for its global operation. SDM opted for
Salesforce.com as its CRM platform for all its dispatches, delivery of parcels,
and its business posts. Salesforce.com created an advantage to the company by customizing
SDM solutions by taking care of its customer needs. Its adoption and implementation
was done in minimum time due to which it became a success story of SDM. The CRM
solution was installed across all branches simultaneously and was also integrated
with the existing system within a span of six months. This created a
centralized data at one place integrating all the systems together, and
Salesforce.com was accepted widely by all its employees. It also provided a
single view to all its customers resulting in it becoming a leader in mail
solutions around the world as it focused basically on the Inherent needs of the
customers. As a result, implementation time of CRM also reduced. Today,
Salesforce.com has developed a profitable relationship with the SDM Global Mail
taking care of all its needs consistently.
a. How did SDM Global Mail
enhance their customers’ delight? (5 Marks)
b. Why did SDM Global Mail
opted for Salesforce.com and what was the benefit involved through its adoption
as a software for its CRM implementation. (5 Marks)
Employee
Development and Talent Management
1. As a Chief People Officer,
you want to develop a robust talent management practice for your company.
Explain the process of Talent management and steps that you will follow. Why do
organizations require systematic Talent management practices? (10 Marks)
2. In the pulse survey
conducted at Brain Bank Analytics, employees have indicated that they are doing
poorly on work-life balance element. A focused group discussion led to the findings
that many employees had working spouses and partners and were facing difficult managing
work and home. Besides, they felt that the organization should look at more flexible
work options. What kind of programs and work arrangements can the company provide
to the employees? (10 Marks)
3. a. Suggest a training
evaluation model that Priyanka can use to evaluate the effectiveness of the
customer-centricity program conducted for the sales team. (5 Marks)
b. Explain Vroom’s VIE theory
of Motivation (5 Marks)
Integrated
Marketing Communications
1. You are planning to market
for an Online MBA programme for working executives. Explain the
Hierarchy-of-effects model taking the same as an example. (10 Marks)
2. What are the various types
of ad execution techniques? Discuss which ad execution type will you use as a
brand director of a firm, given that your firms are into the selling of organic
soya beauty cream which has ingredients you procured from Brazil. (10 Marks)
3. (a) Define the types of
consumer promotions with relevant examples pertaining to FMCG products. (5
Marks)
(b)What is the difference
between branded offers versus quantity deals with relevant examples? (5 Marks)
International
Business
1. Globalization has not only
brought people closer but also it has led to the integration of ideas, cultures
and values .” In the light of this statement explain the advantages and disadvantages
of Globalization. (10 Marks )
2. US Based International Fast
Food Chain “Mc Donald” wants to launch new veg menu in its fast food centers
across India.Explain various steps to be taken by Mc Donald to develop new
products for Indian market. (10 Marks)
3. In May, 1998, Daimler-Benz1
(Germany) and Chrysler Corporation,2 (USA) two of the world's leading car
manufacturers, agreed to combine their businesses in what they claimed to be a
"merger of equals." The DaimlerChrysler (DCX) merger took approximately
one year to finalize. The merger was completed on November 12, 1998. The merger
resulted in a large automobile company, ranked third5 in the world in terms of revenues,
market capitalization and earnings, and fifth6 in the number of units
(passenger cars and commercial vehicles combined) sold. DCX generated revenues
of $155.3 billion and sold 4 million cars and trucks in 1998. Schrempp and
Eaton jointly led the merged entity, as co-chairmen and co-CEOs. DCX sources
were confident that the new company was well poised to exploit the growth
opportunities offered by the global automotive market in terms of geographical
and product segment coverage. However, analysts felt that to make the merger a
success, several important issues needed to be addressed. The most significant
of these was organizational culture. German and American styles of management
differed sharply. A cultural clash would be a major hurdle to the realization of
the synergies identified before the merger. To minimize this clash of cultures,
Schrempp decided to allow both groups to maintain their existing cultures. The
former Chrysler group was given autonomy to manufacture mass-market cars and trucks,
while the Germans continued to build luxury Mercedes. However, analysts felt
that this strategy wouldn't last long. When Chrysler performed badly in 2000,7
its American president, James P Holden, was replaced with Dieter Zetsche from
Germany. Analysts felt that Zetsche would impose Daimler's culture on its
American counterpart. A few senior Chrysler executives had already left and
more German executives were joining Chrysler at senior positions. In an
interview to the Financial Times in early 1999, Schrempp admitted that the DCX deal
was never really intended to be a merger of equals and claimed that Daimler-Benz
had acquired Chrysler. Analysts felt that this statement probably wouldn't help
the merger process.
a. What are the chances of
success of this deal between Daimler Benz and Chrysler Corporation? (5 Marks)
b. What is the role of culture
when companies from two different countries decide to go for merger and
acquisition? (5 Marks)
International
HR Practices
1. Your Company is a leading
Private Bank in India and it is considering an international expansion in
Japan. You are an HR Manager of this bank and before all important decisions
are made, you are asked to identify issues and challenges for International
Human Resource Management. Identify these issues and challenges so that important
decisions can be made. (10 Marks)
2. You are HR Director of ABC
Ltd operating in Textiles sector. Your company is planning to set up the
manufacturing unit in Africa. You are asked to first properly assess the HR
Requirement by conducting a thorough HR Planning exercise. Which step by step process
will you follow to do the same? (10 Marks)
3. You are an HR Head of a
leading IT Services in India. For your international project in Germany, you are
supposed to send a team of 45 employees. Answer following questions in this
context
a. Design a pre departure
training program. (5 Marks)
b. Training on job related
factors. (5 Marks)
International
Marketing
1. ABC India ltd who is
manufacturer of Indian made sauces (chutneys) which are good for health and can
be served as add on with food. They have recruited you as global marketing
manager and assigned a task to your team of 10 members with marketing background
to research the potential countries where ABC India can export.
a) What steps will you follow
in order to conduct the Market Research with respect to specific product
category?
b) How will you as marketing
head, plan the research task, search for the potential countries and best
Exporters in shortlisted potential countries? What will be the parameters of
selecting the best exporter?
c) What IT and digital tools
will you be using while conducting the market research and why? (10 Marks)
2. ABC Corporation is trading
company dealing with consumer durable products which import from china and
exports to UK market.
a. Kindly suggest the various
aspects related to import and export which can impact the service levels to the
clients in UK? (10 Marks)
3. XYZ Inc headquartered in
New Zealand deals with premium quality sparkling water which is good and
healthy for consumer as certified by international standards. XYZ has appointed
you as their International Marketing Manager with sole objective of becoming
the leader in India in mineral water industry. XYZ aims to be leader brand by
consumer choice in India by end of 3rd year from the start of operation. India
market is already experiencing organised and unorganised players selling
significant volume of mineral water. It is estimated that there are 3000
organised and 12000 unorganised sellers in India . There are more than 6,000
licensed water bottling setups under BIS (Bureau of Indian Standards) and
uncountable unorganized mineral water companies in India. There are around 150
domestic Indian bottled water brands in the market today. The key brands in
India are Bisleri, Kinley, Bailey, Aquafina, Himalayan, Rail Neer, Oxyrich,
Vedica and Tata Water Plus. West India contributes to 40%, followed by south
India 30% and north India 20% and east the lowest 10%. Packaging units varies
from 200ml plastic pouch to 200 ml bottle, 500ml bottle to 1 and 2 liter
bottle. Pricing range for 200ml bottle starts from
200ml ------- 5/- per bottle
to 20/- -------- 24bottles per case
500ml -------10/- per bottle
to 40/---------- 18 bottles per case
1 litre -------20/- per
bottle to 650/- per bottle.---------12 bottle per case
Packaging material used in
India is primarily plastic and glass material. You are required to suggest the
way forward on below three marketing mixa. With respect to the objective of
XYZ, and degree of involvement and cost required to be leading brand of India
in next 3 years, what mode of expansion will your prefer and why?
a) Export
b) Licensing
c) Contract manufacturing
d) Joint Venture
e) Equity stake or acquisition
(5 Marks)
b. What will be your pricing
strategy? Which framework will you consider and why to decide the pricing? What
will be your pricing strategy to combat the unorganised market or gray market
pricing? (5 Marks)
Marketing
Research
Q.1) As a researcher, you need
to identify as to how many Grocery stores in Mumbai sell HUL’s Lifebuoy Hand
Sanitiser. Which non-probabilistic sampling method would you use to complete
your research? Also state the reasons behind choosing that method. Also explain
as to how will you proceed ahead with choosing the areas/ localities in Mumbai
to conduct your research alongwith timelines. (10 marks)
Q.2) You are the Head of a
Market Research Organisation. Your Telecom client Reliance Jio has recently
introduced “HumaraJio” a new type of 5G enabled affordable handset priced at
Rs.10,000. The Telecom company wants to understand how customers are reacting
to their recently launched product across India. Draft a Questionnaire
containing not more than 20 questions that would succinctly address the query
posed by the Telecom client. (10 Marks)
Q.3) You have been recently
appointed as a “New Product Development” Head for Mondelez India. You have been
asked to develop 1 new innovative product namel “Honey chocolate” as part of
their product portfolio.
A) Explain the process in
detail to arrive at the creation of your new product (5 Marks)
B) Is there a need to conduct
Test Marketing? If Yes or No, please state your reasons to support your answer.
(5 Marks)
Marketing
Strategy
1. You are the marketing
director of Citibank, your bank is making huge profits globally in the consumer
banking division, your organization now wants to cut back on consumer banking
and wants to focus on business-to-business segment. Do you think this is a good
strategy? How would you make the transition? Prepare a communication plan for
your retail customers such that the brands value is not diminished in the eyes
of the consumers? (10 Marks)
2. The IPL moved the 2021
season to India despite cases being reported in India unlike the UAE where the
IPL had organized the 2020 season. Was this a sound strategic decision? Do you
think that the IPL brand shall be tarnished because of the suspension of the
season in 2021? What steps can the IPL take to restart the season and retain
brand credibility? (10 Marks)
3. You are the marketing
director for Cinema Express a successful theatre chain having 20 theatres with
80 screens in tier two towns of India. With the Pandemic hitting hard at the
theatre business leading to prolonged shutdowns business has been badly hit.
Along with this consumer sentiment has been deeply dampened.
a. As marketing director what
strategies would you evolve in ensuring your organization remains relevant in
the post pandemic world. Create two new product ideas for the company. (5
Marks)
b. How would you reposition
your company’s brand in the future? Create a marketing plan for the two new
product ideas that you have created in the previous question. (5 Marks)
Organizational
Theories Structure and Design
1. 24by7 has traditionally
been a brick-and-mortar organization for past 15 years. They are contemplating
a change in the business model to a 100% e-commerce platform. The promoters are
planning to transform the business, hire consultants and rehaul the company. The
chief HR officer believes that this move will be met with a lot of resistance
from individuals. Why would they resist? What can the organization do to manage
change? (10 Marks)
2. Sinclair finance is a
global NBFC operating in 61 countries. Top management strongly feels that
Diversity and Inclusion should be one of the main this financial year. What would
be the benefits of creating diverse organizations? What steps can Sinclair take
to Create and Manage Organizational Diversity effectively? (10 Marks)
3. a. Who introduced the
Five-Forces Model? Explain the model with relevant examples. (5 Marks)
b. Negotiation is a
step-by-step approach to conflict resolution. Elaborate on the five stages of
negotiation process. (5 Marks)
Project
Management
1. You are organizing an
Annual Day in your university. Explain the steps to designing a project
organization structure for this case. According to you which will be the most
critical steps and why? (10 Marks)
2. India’s Road and Transport
Ministry has taken-up various Expressway Road Projects in the country. One of
the such project consist of following parts
Constructing roads
Constructing tunnels
Constructing bridges over
river
Constructing flyovers and
junctions
Constructing convenient
places (fuels stations, rest areas, etc.)
Developing a solution for
speed monitoring
Finding suitable road
material for areas in heavy flood zone
Using thing information as
example, describe various project life cycle models. (10 Marks)
3. A project manager is
struggling to manage the project due to risk and the cost. The details are…
Original Project Budget: Rs.
40,00,000
Original Estimated Duration:
36 Months
Elapsed Time: 12 Months
Money Spent till Date: Rs.
15,00,000
Work Completed: 40 %
Risk Identified and Ratings
Risk Risk-
01
Risk-
02
Risk-
03
Risk-
04
Risk-
05
Risk-
06
Risk-
07
Risk-
08
Probability 3 3 7 9 4 7 9 7
Impact 9 5 7 9 9 5 8 5
a. Suggest the risk priority
to this project manager. (5 Marks)
b. Find out the “Estimate at
Completion” using all possible ways. (5 Marks)
Sales
Management
1. Your company Raimen
Electric has launched a range of EV motorcycle and scooters. You have been
appointed as their sales consultant and trainer. You have been assigned the
task to train their sales executives. What type of pitch would you suggest to
the team List out the Features, Advantages, Benefits of the new product. (10
Marks)
2. You are launching a start
up for making a new range of sanitizers which can sanitize and keep virus free
any home or office for one full year. The sanitizer works against all bacteria
and viruses including Sars Cov2. What skill sets would you need for your sales team?
How many sales people do you think would you need? Create a department structure.
(10 Marks)
3. Your company has innovated
a new 3D printed shoe made up of a special kind of plastic and wants to build a
sales and distribution network. You have been hired as the General Manager of
sales.
a. Design a distribution
strategy. (5 Marks)
a. Create a sales organization
structure with retail and corporate sales teams (5 Marks)
Service
Marketing
1. Quibble Ltd., a company
dealing with rented furniture has hired you as a consultant to understand the
details about Outsourcing and Offshoring. Can you please guide them about the
same? (10 Marks)
2. HDFC Bank has recently
faced tremendous losses as the RBI has stopped it from issuing new credit cards
and new digital services to customers due to frequent outages noticed in their
digital services over the last two years. HDFC has hired you as a consultant to
help them improve their service quality with the help of the SERVQUAL Model.
Can you guide them on the same? (10 Marks)
3. Tiffin& Co. is planning
to start a new vertical of delivering tiffins to the covid patients who do not
have any support direct to their homes. They plan to first test the success of such
a service by launching it only for Mumbai & New Mumbai? They are confused
about how to price the same
a. Can you guide them about
the different objectives of Pricing and what should be their objective? (5
Marks)
b. Can you also explain to
them that what is revenue management and how it works? (5 Marks)
Taxation
Direct and Indirect
1. Mr. Pagaria holds a
residential house property, which he purchased in the year 2013. He disposed
off the property at a long term capital gain of Rupees 35 lacs. Mr.Pagaria is confused
about how can he get the exemptions under section 54 and 54 EC of the Income Tax
Act. Discuss in the light of the relevant provisions of the Income Tax Act, is
it possible for him to get these deduction. If yes, then upto what extent and
what are the conditions he needs to fulfil and adhere to, so as to get the
necessary deductions. (10 Marks)
2 .Mehta and Kumar are in the
supplies of readymade garments. They started with this business a month ago, in
this lock down period. They want to understand on the taxability of the said
supplies. They visited a tax consultant to understand on this. The consultant mentioned
that the supply of goods and services falls under GST can be divided into two categories.
You as a consultant, the various types of the taxable supplies and the
nontaxable supplies (10 Marks)
3. Mr.Vaibhav , aged 44 years
is a salaried employee. For the previous year, relevant to the assessment year
he paid medical insurance premium of Rupees 22000 in order to insure his and
his spouse. He also paid Rupees 45000 for the medical insurance of his father
Mr Ashok, who is a senior citizen, and he is independent individual. He
contributes Rs. 4000 to a Covid Protection Health Scheme, which is a Central Government
Scheme. Additionally, on a safer side he get certain preventive health checkup done
for his wife ,wherein he paid cash Rs 2300 for such preventive health check-up and
Rupees 4500 on preventive health check-up for his father.
a. Compute the actual payment
done and the maximum deduction he is eligible to claim for himself and his
spouse .Also, give reason for the answer (5 Marks)
b. Compute the actual payment
done and deduction he is eligible to claim for his father. Also, give reason
for the answer (5 Marks)
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