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INTERNAL ASSIGNMENT
APPLICABLE FOR DECEMBER 2021 EXAMINATION
Information Systems for Managers
1. Suthar Timber Merchants in
Patiala, India, features a large selection of building supplies, including
timber, fencing and decking, moldings, hardwood flooring, sheet materials,
windows, doors, ironmongery, and other materials. The prices of building
materials are constantly changing. When a customer asks about the price on
fixtures, fittings, hangings, and other items, sales representatives consult a
manual price sheet and then call the supplier for the most recent price. The
supplier in turn uses a manual price sheet, which has been updated each day.
Often, the supplier must call back Suthar's sales reps because the company does
not have the newest pricing information immediately on hand. Assess how the use
of ERP systems/ softwares can help the business improve their situation.
Identify the cons of implementing the ERP solution/ software solution for
Suthar Timber Merchants do to avoid a failure in the implementation.
(10 Marks)
2. Individuals now have
unlimited access to health information and, as a result, they have become
actively involved in improving their ealth. There are now close to 700,000
health apps that monitor a variety of health data - heart rate, blood pressure,
sleep patterns, calories intake, physical activity, blood glucose, cholesterol
levels, and several other parameters. This self-monitoring information is set
to increase, get more accurate, and transform how healthcare will be delivered
to the people. Cloud computing comes to the forefront here as it helps with
storage of private and confidential patient data. It enables healthcare
professionals and citizens/patients to access their data at any time and place.
Health organizations use cloud computing to reduce costs, simplify management,
and improve services in a safe and secure manner. Clinicians can be more
flexible in their work as they are not confined to their office to access
patients' health records. Healthcare professionals can also exchange
information about a patient with their colleagues at other locations to inform
or negotiate about possible medical options. Cloud services available to health
and life science organizations today extend well beyond email and
communications, meetings and collaboration. Hospitals and physicians are
starting to see cloud-based medical records and medical image archiving
services. The objective is to offload a burdensome task from hospital IT
departments and allow them to focus on supporting other imperatives such as EMR
adoption and improved clinical support systems. What are the advantages of
adopting cloud computing in hospitals? Can introducing mobile devices for
doctors in hospitals help? If so, how? (10 Marks)
3. The concept of the “smart
city” has recently been introduced as a strategic device to encompass modern
urban production factors in a common framework and, in particular, to highlight
the importance of Information and Communication Technologies (ICTs) in the last
20 years for enhancing the competitive profile of a city. The demand for smart
cities has increased in recent years.
a. In order to meet the demand
of a smart city project in a country like India, with the help of any smart
city project, describe some of the key elements for such smart cities. (5
Marks)
b. Mention the importance of
smart cities and challenges in managing smart cities. (5 Marks)
Organisational Behaviour
1. In your current occupation,
describe the top 5 abilities that help you perform your role effectively. Based
on your analysis, justify with appropriate examples, why the abilities of an
employee should match the job requirement. (10 Marks)
2. Is perception management
applicable in current times when we are working from home virtually and not
interacting personally with our coworkers and managers? Rationalize your
opinion with steps and measures that help you manage the process. (10 Marks)
3. Nikita is a Change Manager
with Nelson & Murdock. In the view of the way the business landscape is
evolving with more reliance on technology, she intends to bring about many new
initiatives which require employees to unlearn certain aspects and learn many
new approaches. Many learning theories have been prevalent which organizations
use from time to time.
a. If employees need to learn
certain model behaviors demonstrated by leaders, which learning theory should
Nikita select for faster results? (5 Marks)
b. How does learning through
reinforcement bring about behavior modification in employees? (5 Marks)
Financial Accounting & Analysis
1. The net profit before taxes
as per the profit and loss account, of Gaman Ltd is Rs 269244. With the given
set of information, classify the given items as (operating / investing /
financing), share the correct classification with logical reasoning
And calculate the cash flow
from operating activities
TABLE BELOW
Loss on sale of asset 95780
dividend income 26000
interest income 35000
finance cost paid on
debentures 12000
gain on sale of investment 45000
Depreciation on fixed assets 85000
Amortisation Expenses 110000
(10 Marks)
2. Discuss the steps of
performing trend analysis on the financial statements of any company.
Download the Balance sheet of
any company of your interest from the open sources. Perform the comparative
analysis of that Balance sheet and discuss your findings.
Hint to attempt: to choose a
company from open source- type the name of the company in the web page.
Download the annual report as
available, latest. Identify the relevant data, and then perform comparative
analysis of Balance Sheet of the company
(10 Marks)
3. Mr. Akbar provides you with
the following information-(all the transactions are separate and independent of
each other)
Started business with cash
Rs150000
Purchased goods for cash Rs
25000
Sold goods to C on credit Rs
20000
Paid salary for cash Rs15000
Deposited cash into the bank
account Rs100000
a. Identify the accounts being
affected in the monetary transaction and Identify the type of accounts
identified - real, personal or nominal (5 Marks)
b. Discuss the rule of passing
the journal entry applicable here and pass the journal entry (Golden rule or
transaction analysis, any of these rule/s can be taken as a base to justify the
answer) (5 Marks)
Business Economics
1. What is Indifference Curve,
explain with the help of diagram and also explain its properties. (10 Marks)
2. Consider the demand for a
good. At price Rs 4, the demand for the good is 25 units. Suppose price of the
good increases to Rs 5, and as a result, the demand for the good falls to 20
units. Calculate the price elasticity? (10 Marks)
3.a. Two goods have a
cross-price elasticity of demand of +1.2 (a) would you describe the goods as
substitutes or complements? (b) If the price of one of the goods rises by 5 per
cent, what will happen to the demand for the other good, holding other factors
constant? (5 Marks)
3.b. Calculate Marginal
Utility and Average Utility from the information given in the below table: (5
Marks)
Quantity Consumed Total
Utility
1 20
2 35
3 47
4 55
5 60
Marketing Management
1. Tesla Model 3 is planning
to launch in December 2021 in India. As a Marketing Consultant explain the
steps that you will suggest for the New Product Launch? (10 Marks)
2. Parle Agro makes its entry
into the dairy segment with a premium and high-quality range of flavored milk
products, 'SMOODH'. With disruption inborn in the brand's philosophy, SMOODH
becomes the only flavored milk beverage in the global market to be available in
85 ml Tetra Paks and priced at only ₹10. Suggest a suitable promotion mix for
the new launch. (10 Marks)
3. Read the case & answer
the questions based on the case: Kia Motors announced that it has opened its
first digital showroom in India, moving towards providing digitized services to
its customers. The showroom is located in Prabhadevi which is one of the
busiest hubs of Mumbai and is equipped with 3D configurators with a digital
catalogue, a Heritage Wall, Digital Spec Boards and a media wall. The showroom
is designed to display Kia’s current product portfolio with 3D configuration.
The 3D configurator zone in the facility enables the customers to customize and
design their favorite Kia cars and witness their intricate details. All the
showcased vehicles will be equipped with digital spec boards to share all the
relevant information about the product. The content displayed in the showroom
is controlled directly by Kia India, providing greater transparency, a sense of
security and reliability to the customers.
a. ‘The 3D configurator zone
in the facility enables the customers to customize and design their favorite
Kia cars.’ Based on this statement explain which type of targeting strategies
is initiated by Kia Motors. Justify your reason. (5 Marks)
b. In your opinion, which
segmentation strategy is adopted by Kia Motors? (5 Marks)
Management Theory and Practice
1. Can you do a SWOT Analysis
of any 1 Indian company of your choice dealing in FMCG? (10 Marks)
2. MG Motors have been having
a tough time from the time of their launch in India. They feel that there have
been a lot of pilferages and wastage in their production and they need to sort
it out as soon as possible. Also, the time taken to manufacturer one unit of
their cars is extremely high as compared to global benchmarks. They have hired
you as a consultant for the same? Can you explain the concepts of JIT and Lean
Production to them and help them apply the same in order to reduce their
troubles? (10 Marks)
3. Lemon Tree, a premium chain
of hotels across the country has suffered tremendous losses during this
pandemic and have hired you as a consultant in order to analyze the same
a. Can you explain Political,
Economic and Social forces which have had an impact on the business? (5 Marks)
b. Can you also help them
apply the contingency approach of Modern approach in order to face the pandemic
effectively? (5 Marks)
Essentials of HRM
1. Assume you have to develop
an HR plan for a new generation private sector bank having branches in major
towns in India: What specific external factors would be important for you to
consider. Why? (10 Marks)
2. Training programmes are
helpful to avoid personnel obsolescence. (10 Marks)
3. Rohit Khurana accepted a
new promotion as a manager with mixed feelings. He was proud of having his work
recognized, but has some doubts about how he would like the new work. His
former job as officer at Delhi Development Authority (DDA) involved regular
contact with the general public, recoveries and processing their complaints,
meetings with the press and image building. It was a high-profile job involving
lot of exposure to media and publicity. With his job role he could build a good
picture of DDA in the minds of the general public through advertisements, press
conferences and television coverage highlighting the achievements of DDA in
developing and constructing residential and commercial properties in and around
Delhi. His new job in the administrative wing as manager was essentially a desk
job, working with files relating to the applicants registered for various
housing projects coming up in North Delhi area. Rohit missed the routine of his
old office and the people he had worked with. He had a private office now fully
carpeted and air-conditioned, but he felt he really did not have the necessary
background for the job. When he submitted his first report on the housing
project to the Director, it was nice enough and the Director suggested some
changes that in fact meant that Rohit had really got off the track. The
Director said not to worry, “We all have to learn a new job”. The more Rohit
thought about it, the more he wanted to go back to the old job. But he hesitated
for fear that he would be branded ‘a misfit’ by management and thus
disqualified for any future promotions.
a. If you were Rohit’s boss,
what could you do to rectify this situation? (5 Marks)
b. Could this situation have
been avoided altogether? (5 Marks)
Business Communication
1. The pandemic has forced us
to switch our homes to office spaces. Besides the advantage of comfortably
working from home, this setup has posed a serious inconvenience of blurring the
boundaries between working hours and personal time. Mails, phones and meetings
at odd hours have devoured the personal boundaries. Like so many other people, Amaan
is also a victim to this situation. As a single parent and a son to an ailing
mother, he often is at the edge of breaking point due to this setup. Being the
team leader, his major task is to communicate with the team members and
coordinate between his team and the higher management. Most of his time is
spent conducting meetings, explaining tasks to his team members, coordinating
with the management and sometimes even communicating with the overseas clients
which usually occurs at odd hours usually after midnight. This has been a
continued practice for more than a year and a half. Amaan has decided to write
a letter to the senior management to persuade them to make strict guidelines
for employees, regarding the office communication, which should occur between
9am and 7 pm unless there is an emergency/ international caller to attend to.
As Amaan, write a persuasive letter to the management (10 Marks)
2. Write a brief introduction
about the communication etiquette to be observed in business writing and
rewrite the given sentences following the communication etiquette a. You are
not allowed to attend the conference as you did not register before the due
date. b. All the employees can bring their wives for the Golden Jubilee
Celebration of the organization. c. Two people attending the conference from
our company will be the Asian Manager and the old accountant. d. An efficient
salesman can easily convince his clients. e. Despite his walking disability,
John is the most eligible candidate for the post. f. Do not expect a refund for
returning the damaged goods. g. There are several errors in the mails drafted
by you h. We need to recruit more manpower in order to complete the project
within the given deadline. (10 Marks)
3. Mountains and Dunes a
travel company created an attractive and illustrative brochure for its
prospective customers. However, an insensitive content writer created the
following content which was sure to crash the business. Come and explore the
undiscovered India with us. We provide an excellent service to all those
travelling with us. Our special customers staying in seven-star accommodations
are treated as kings. If you are one such privileged customer, our staff will
be available to you 24x 7. Men would fall in love with the adventurous treks
and camps we provide. Mountains and Dunes cares about women and children too.
It brings to you the freedom of cooking your meals anytime of the day in the
state of art kitchens attached with every accommodation that we provide. So
come enjoy and feel at home with Mountains and Dunes. Remember we choose the
best locations for you. You will surely enjoy our services. Though our rates
are a relatively high but it is justified with the class of tourists we cater
to. Bag packers are not out clients. Remember- we are a class apart and so are
our clients. a. What are the supposedly inappropriate elements in the paragraph
written by the content developer? (5 Marks)
b. How would you rewrite the
paragraph if you were given the task of editing the paragraph? [Hint:
arrangement of lines, use of proper language (5 Marks)
Strategic Management
1. You have been appointed as
a Strategy Consultant to an International German luxury brand Philipp Plein
wanting to enter the Indian market within the year. The luxury clothing brand
offers high-end clothing for men, women and children. Which one of Porter’s
Generic Strategies would you choose to be operational in India & explain
the reasons in detail behind your choice of strategy? Once the strategy has
been chosen, explain the categories of customers you would target alongwith the
price points? (Please assume that Covid-19 pandemic is over). (10 Marks)
2. An International MBA
University by the name of INSEAD located in France wishes to enter India to set
up a campus. Conduct a PESTLE analysis for INSEAD in India & suggest
whether INSEAD should enter India or otherwise. (Please assume that Covid-19
pandemic is over). (10 Marks)
3. You are the CEO of a US
based automotive major Ford motors in India. Your company is facing tough
rivals like Hyundai & Kia Motors. You have been operating in India since
several years. During 2021, there has been a steady decline in your revenues
& profitability. Your market share has also fallen from 4.69% to 3.31%
during 2021. Your competitors are eating into your market share slowly &
steadily during Covid-19 pandemic times. (Please assume that Covid-19 pandemic
is over).
a. What turnaround strategies
can you suggest to arrest the decline of revenues & profitability of your
company? (5 Marks)
b. In your opinion, would it
be considered appropriate to pursue a Joint Venture Strategy or should “Ford
Motors” go it alone in India? If Yes, state your response with appropriate
justifications & reasons & with which vendor? If No, state your response
with appropriate justifications & reasons? (5 Marks) (Please assume that
Covid-19 pandemic is over).
Business Law
1. Explain Lien under Contract
Act, 1872 and Sale of Goods Act, 1930 along with respective examples. (10
Marks)
2. Please give two (2)
judgments/orders where the National Green Tribunal has enforced rights or
passed directions relating to protection of environment. (10 Marks)
3. Jane Doe is a software
developer who is employed at a small boutique software application company. As
part of her role, she is usually deployed at client sites for period ranging
from 2 months to 1 year. Currently, her assignment involves working with a
large conglomerate having interests in FMCG, Technology, Automobiles etc., who
is the client of the company she is employed with. Therefore, she performs her
job at the client site (i.e. the conglomerate company).
She has been working there for
the past 6 months and her performance has been good but in the last 2 months
she has found that few of the employees of the conglomerate company have during
discussions have been hostile and offensive. She has been made to sit in office
late despite of completing her job and she filling her time sheet. In fact on
numerous occasions she has been yelled at. Further, the discussions during the
meetings have veered and are covered with innuendos, which she felt unwelcome
to be part of. In fact few of the employees had insisted on taking her out for
a private dinner which she declined and thereafter her performance has been
rated ‘below average’. Hence, she reported this to her employer who has brushed
aside her concerns stating that the issue does not concern employees of the
software application company in which she is employed and that this may be an
excuse for her ‘below performance’ rating.
In light of the above
circumstance, she has approached you for an advise on the following: a. Does
the facts and the actions described above constitute harassment? If yes under
which law? (5 Marks)
b. To whom can this harassment
be reported and how should such reporting of harassment be dealt with? (5
Marks)
Operations Management
1. Explain in detail the
various types of plant layout concepts that are available in operations
management. Give examples on where each of these types can be employed
respectively. Briefly explain which layout would be applicable for a Retail
store format. (10 Marks)
2. List down briefly the
various inventory management techniques prevalent in the industry. Discuss how
some of these techniques would be applicable to a General Store in effective
management of their inventories; i.e. grocery supplies, etc. (assume several
inventories of your choice). (10 Marks)
3. A prominent caterer is
planning to open up a mid-sized multi cuisine restaurant. Considering his
expertise and knowledge in the food and beverages services, he is confident of
getting into a full-fledged restaurant operation. You are required to suggest
the team on the following points:
a. Suggest a site location for
the restaurant, assuming it to be Metro city (you can assume a city of your
choice). Give your reasons for the same (5 Marks)
b. What strategy would the
restaurant adopt for an Aggregate Operation Plan of resources given a time
frame of a year? (5 Marks)
Decision Science
1. Calculate the
probabilities for the following statements as per the given scenario and draw
the probability tree diagram also (Note: This diagram can be prepared in
MS-Paint or manually). A study undertaken by the Rajan Supervisor of Elections
in 2002 revealed that 44% of registered voters are ‘Dharwadi Yuth’, 37% are
Rajmoti, and 19% are others. If two registered voters are selected at random,
what is the probability that both of them have the same party affiliation? (10
Marks)
2. Calculate the correlation
between pairs (recommended below) of the following variables and write
interpretation for each correlation coefficient. (Note: For the following
pairs, correlation can be calculated using EXCEL.) (10 Marks)
Recommended Pairs:
1. Correlation between ‘number
of female migrants for work/ employment’ v/s ‘Number of male migrants for work/
employment
2. Correlation between
‘number of female migrants _ Education’ v/s ‘Number of male migrants
_Education’
3. Correlation between
‘number of female migrants _ Business’ v/s ‘Number of male migrants _ Business’
4. Correlation between
‘number of female migrants _ Marriage’ v/s ‘Number of male migrants _marriage’
Table: State to state
migration with reasons of migration as per census 2011.
|
Work/ employment |
Business |
Education |
Marriage |
Work/employment |
Business |
Education |
Marriage |
||||||
|
State _name |
Females |
Females |
Females |
Females |
Male |
Male |
Male |
Male |
|||||
|
JAMMU & KASHMIR (01) |
4,911 |
495 |
1,085 |
43,130 |
22,716 |
1,985 |
1,762 |
1,372 |
|||||
|
HIMACHAL PRADESH (02) |
13,938 |
493 |
3,200 |
1,08,153 |
95,255 |
3,188 |
5,647 |
1,932 |
|||||
|
State _name |
Females |
Females |
Females |
Females |
Male |
Male |
Male |
Male |
|||||
|
PUNJAB (03) |
72,829 |
5,468 |
5,757 |
6,92,459 |
5,16,724 |
11,295 |
10,228 |
15,139 |
|||||
|
CHANDIGARH (04) |
14,435 |
787 |
8,725 |
1,06,774 |
1,85,856 |
7,463 |
13,769 |
1,290 |
|||||
|
UTTARAKHAND (05) |
25,691 |
1,733 |
7,717 |
3,64,698 |
2,65,536 |
6,530 |
19,304 |
4,913 |
|||||
|
HARYANA (06) |
1,05,741 |
6,670 |
8,047 |
12,84,022 |
6,77,595 |
14,665 |
12,805 |
23,722 |
|||||
|
NCT OF DELHI (07) |
1,19,575 |
7,610 |
23,224 |
12,01,945 |
18,14,435 |
39,051 |
73,391 |
15,654 |
|||||
|
RAJASTHAN (08) |
49,392 |
4,192 |
13,275 |
12,88,934 |
3,29,428 |
9,374 |
18,313 |
13,810 |
|||||
|
UTTAR PRADESH (09) |
91,265 |
14,578 |
12,649 |
20,52,928 |
4,35,014 |
19,473 |
36,835 |
30,907 |
|||||
|
BIHAR (10) |
12,127 |
2,371 |
2,105 |
7,99,373 |
45,028 |
2,959 |
3,258 |
15,275 |
|||||
|
SIKKIM (11) |
2,616 |
257 |
698 |
14,764 |
16,926 |
2,617 |
925 |
331 |
|||||
|
ARUNACHAL PRADESH (12) |
8,260 |
1,104 |
599 |
18,962 |
41,110 |
8,613 |
928 |
319 |
|||||
|
NAGALAND (13) |
4,420 |
921 |
1,103 |
15,307 |
28,567 |
9,993 |
1,783 |
471 |
|||||
|
MANIPUR (14) |
419 |
267 |
321 |
5,378 |
1,804 |
1,801 |
520 |
185 |
|||||
|
MIZORAM (15) |
1,795 |
209 |
361 |
2,522 |
9,918 |
1,009 |
446 |
424 |
|||||
|
TRIPURA (16) |
6,795 |
143 |
149 |
17,502 |
15,891 |
955 |
283 |
578 |
|||||
|
MEGHALAYA (17) |
2,726 |
403 |
1,878 |
25,469 |
17,727 |
4,407 |
3,025 |
4,418 |
|||||
|
ASSAM (18) |
6,642 |
2,378 |
1,834 |
1,56,184 |
74,921 |
49,697 |
3,074 |
5,495 |
|||||
|
WEST BENGAL (19) |
36,504 |
7,436 |
5,567 |
7,49,996 |
4,32,269 |
76,036 |
15,470 |
23,676 |
|||||
|
JHARKHAND (20) |
31,154 |
4,061 |
5,872 |
9,84,464 |
3,83,816 |
16,094 |
15,672 |
25,101 |
|||||
|
ODISHA (21) |
11,709 |
3,735 |
4,935 |
3,27,476 |
1,11,038 |
40,917 |
10,369 |
9,282 |
|||||
|
CHHATTISGARH (22) |
29,610 |
1,843 |
3,160 |
4,01,947 |
2,69,311 |
11,213 |
7,196 |
11,436 |
|||||
|
MADHYA PRADESH (23) |
52,026 |
7,859 |
9,221 |
12,87,527 |
3,86,776 |
15,609 |
22,575 |
27,460 |
|||||
|
GUJARAT (24) |
75,552 |
18,865 |
5,722 |
6,28,473 |
10,46,192 |
1,23,091 |
12,864 |
17,928 |
|||||
|
DAMAN & DIU (25) |
2,933 |
159 |
220 |
12,309 |
67,115 |
1,653 |
306 |
335 |
|||||
|
DADRA & NAGAR HAVELI (26) |
2,588 |
220 |
181 |
19,950 |
54,455 |
3,247 |
451 |
957 |
|||||
|
MAHARASHTRA (27) |
2,49,129 |
30,509 |
33,678 |
18,31,160 |
25,37,638 |
1,01,924 |
87,034 |
69,111 |
|||||
|
ANDHRA PRADESH (28) |
49,670 |
7,898 |
10,847 |
5,33,544 |
2,31,471 |
37,079 |
13,104 |
24,790 |
|||||
|
KARNATAKA (29) |
1,24,179 |
12,953 |
38,944 |
8,40,442 |
6,57,819 |
61,444 |
63,643 |
31,557 |
|||||
|
GOA (30) |
8,838 |
1,149 |
953 |
45,854 |
64,852 |
6,212 |
1,716 |
1,661 |
|||||
|
LAKSHADWEEP (31) |
59 |
7 |
234 |
118 |
2,200 |
19 |
340 |
29 |
|||||
|
KERALA (32) |
24,874 |
1,219 |
3,195 |
1,02,255 |
1,29,875 |
6,970 |
6,758 |
19,709 |
|||||
|
TAMIL NADU (33) |
43,823 |
3,271 |
20,435 |
3,73,292 |
2,19,262 |
14,181 |
38,727 |
21,732 |
|||||
|
PUDUCHERRY (34) |
7,389 |
925 |
2,014 |
1,03,434 |
43,572 |
2,566 |
2,908 |
16,107 |
|||||
|
ANDAMAN & NICOBAR ISLANDS (35) |
1,419 |
107 |
226 |
16,731 |
26,304 |
1,915 |
455 |
340 |
|||||
3.a. From the following
uniformly distributed data scene calculate the probability w.r.t statement.
The weekly output of a steel
mill is a uniformly distributed random variable that lies between 110 and 175
metric tons.
1. Compute the probability
that the steel mill will produce more than 150 metric tons next week.
2. Determine the probability
that the steel mill will produce between 120 and 160 metric tons
(5 Marks)
3.b. Draw the histogram
separately (for Person, male and female) and write the interpretation. The
following table shows the age group-wise total number of Migrants as per census
2011.
|
Age Group |
Total number of Migrant persons |
Total number of Migrant Males |
Total number of Migrant Females |
|
0-4 |
1,89,62,713 |
98,34,738 |
91,27,975 |
|
5-9 |
2,09,17,565 |
1,09,59,506 |
99,58,059 |
|
10-14 |
2,38,76,335 |
1,24,25,108 |
1,14,51,227 |
|
15-19 |
2,92,02,399 |
1,26,83,733 |
1,65,18,666 |
|
20-24 |
4,68,55,749 |
1,31,97,283 |
3,36,58,466 |
|
25-29 |
5,05,67,231 |
1,30,45,214 |
3,75,22,017 |
|
30-34 |
4,64,20,105 |
1,21,34,009 |
3,42,86,096 |
|
35-39 |
4,51,14,917 |
1,20,60,030 |
3,30,54,887 |
|
40-44 |
3,81,61,379 |
1,09,00,143 |
2,72,61,236 |
|
45-49 |
3,31,51,742 |
97,04,026 |
2,34,47,716 |
|
50-54 |
2,57,83,138 |
79,40,152 |
1,78,42,986 |
|
55-59 |
2,13,54,664 |
61,61,754 |
1,51,92,910 |
|
60-64 |
1,97,49,108 |
54,01,736 |
1,43,47,372 |
|
65-69 |
1,38,28,278 |
36,87,082 |
1,01,41,196 |
|
70-74 |
96,96,149 |
26,62,421 |
70,33,728 |
|
75-79 |
48,34,573 |
13,41,572 |
34,93,001 |
|
80+ |
57,14,991 |
14,61,296 |
42,53,695 |
Source: D4 table, census
2011
Note: Here, Students may use
EXCEL for the preparation of the Histogram. (5 Marks)
Business: Ethics, Governance & Risk
1. Identify a business
(small/medium/large/proprietary/partnership/family/listed etc) that provides
goods and/or services of any kind (FMCG, Education, Hospitality etc) and was
impacted during 2019-20 or 2020-21 (any one year) due to Covid Pandemic. Identify
and list the business challenges it faced (atleast three) and explain how the
business managed the following three risks; Financial risk, Operational risk
& Human Resource risk during the above-mentioned period. What strategies
& initiatives did it deploy to address and overcome these three risks and
survive/grow during the period (Answering that the business shut down is not an
option). Connect and talk to people among your family / friends / neighborhood
/ your company / employer etc (10 Marks)
2. Your friend wants to blow
whistle and has come to you for guidance. How would you advice her/him to help
determine whether she/he has a greater obligation to the public or to his/her
employer? Make a list of 4-5 tough questions that you need her/him to answer before
she/he blows the whistle. Explain the purpose of each question. (You can pick a
social/environmental or economic issue for whistle blowing) (10 Marks)
3 a. A sales representative
for a struggling computer supply firm has a chance to close a multimillion
dollar deal for an office system to be installed over a two year period. The
machines for the first delivery are in the company’s warehouse, but the
remainder would have to be ordered from the manufacturer. Because the
manufacturer is having difficulty meeting the heavy demand for the popular
model, the sales representative is not sure that subsequent deliveries can be
made on time. Any delay in converting to the new system would be costly to the
customer; however the blame could be placed on the manufacturer. Should the
sales representative close the deal without advising the customer of the
delivery problem? Discuss the pros and cons of the decision the sales
representative chooses to take. (5 Marks)
3 b. You have studied Business
Ethics in a structured manner in this program. Has it helped you with tools to
better manage your decision making process as a business person? Explain in
your own words. (5 Marks)
Research Methodology
1. You have been hired by a
firm as a researcher to understand the consumer preferences for one of their
product categories within a state in India. After going through the
requirements, you realized that you need to discover various qualitative
aspects of product preferences from the consumers. Hence, you decided to speak
to some groups of consumers at various parts of the state to understand more
about the given problem. The management approves your idea of interview and
gave you a go ahead. Answer the following questions: Why do we conduct
interview in research? Discuss about the structured and unstructured interview
process. (10 Marks)
2. A major bank in the country
wants to launch a new investment scheme. However, they are not sure whether it
will be a success of failure among the consumers. To arrive at a conclusion,
they may outsource the research activities to a well-known research firm in the
city. The bank has asked the firm to submit a research strategy by the end of
the coming week so that the bank can decide if it would be feasible for them to
move further. Answer the following questions: What is the purpose of having a
research strategy? Discuss the various research strategies that you know about.
(10 Marks)
3. In a study among the
college students in a tier I city in India, it was found that their ‘behavior’
can be predicted by understanding their ‘intention’, which in turn can be
predicted by a host of other factors. All these factors can be grouped into
three different variables like ‘attitude’, ‘subjective norms’ and ‘perceived
control’. It was also found that these three variables impact each other.
a. Identify the dependent
variable and the independent variables. Is there any mediator in the model?
Explain in all the cases. (5 Marks)
b. Draw the conceptual model.
(5 Marks)
Digital
Marketing
1. Explain the four dimensions
that determines digital presence of a company, with relevant examples. (10
Marks)
2. You are a local baker
famous around 2kms radius of your establishment. Discuss the Business moments
across customer journey path with TOOLS that you will be using to get your
bakery famous across the whole city spanning 50 kms radius.
(10 Marks)
3. You run a fitness centre in
a local area.
a. Write a Google AdWords
Search Campaign for the same. (5 Marks)
b. Explain the keyword bidding
strategy you shall be using for the same (5 Marks)
Marketing
Research
1. A fast moving consumer
goods (FMCG) company has an established cooking oil brand named “Good Life”.
The company enjoys the second highest market share in this segment and is a
familiar brand. The market leader in this segment has started offering 1 LTR pouch
free with 5 LTR can which has increased the market share of the leader and has
decreased the market share of “Good Life”. From a reliable source, the company
under-stands that the current promotion of the market leader will be continued
for the next 6 months. “Good Life” is contemplating a significant price
reduction by offering 5LTRs of “Good Life” at the price of 4 LTRs. They feel
that an additional 1 LTR pouch on the 5LTR can would incur cost of production,
packaging and the transportation cost of the free pouch, though it already
offers a 1 LTR pouch in the market. Some executives in “Good Life” feel that
the customer may find a free 1 LTR pouch with the 5 LTR can more attractive and
value for money than the price reduction. The question in front of “Good Life”
is whether to offer a 1 LTR pouch free with a 5 LTR can OR reduce the price of
the 5 LTR can to the Price of 4 LTRs. The company has appointed a market
research (MR) firm to find out which option they should adopt. Which research
design should the MR firm use to arrive at an answer to this problem? How
should be this research design implemented? (10 Marks)
2. A leading car manufacturer
wants to measure the customer satisfaction of current cus-tomers towards the
annual maintenance service of the vehicle by its designated service stations.
Design a questionnaire to measure customer satisfaction towards the service
of-fered by the designated service stations. Measure the different aspects of
the service from the intimation of the service requirement till final delivery
and feedback including all aspects of the service. Use appropriate questions
and scales in the questionnaire so that the overall satisfaction towards the
service station can be derived. (10 Marks)
3. A high end SUV from U K has
been launched in India. The vehicle is targeted at well educated, upper class,
premium customers with a sophisticated life style who enjoy high technology,
great driving pleasure and the pride of owning a premium vehicle. The company
is planning to launch a new television advertising campaign in January 2022.
a. As a media research
consultant, what media strategy will you suggest so that the campaign can reach
maximum target audience? (5 Marks)
b. Once the ads are aired on
Television, the recall and recognition of the ads have to be tested on the next
day of airing as well as after the completion of the first month. Which tests
will you use to measure recall and recognition and how will you conduct it? (5
Marks)
Services
Marketing
1. You are the owner of a
retail chain. You currently have consumer durables, groceries and private label
clothing range for kids, men, and women. The price point is low and the quality
you offer is fantastic. You have more than eighty percent repeat customers. In
most of the customer surveys that you have conducted with market research
agencies have pointed this unique feature of your store. You have successfully
operated your business in Delhi. You have about 15 stores operating across the
state. During the last five years, you have spread your offerings to the other
northern states, and you have seen a wonderful response. You are pretty
encouraged, and you decide to take this down south. You have encouraged about
twenty five percent of your best staff member to open the first store in
Bangalore. (With a salary hike) They are your top performers. The vacant
positions in the north will be filled up temporarily and the staff members
deputed would be called back after 3 years from the start of the operation. The
store opens as scheduled. The initial response is good, but within six months,
you see a plethora of complaints coming in and customers are unhappy with their
overall experience. Your cash counters seem to become empty with footfalls and
profits coming down. This comes to you as a big shock as you had not expected
this to happen. You are unwilling to give up and you need to understand why? Is
it the mindset of the people, a consumer whom you have never encountered
before, or is it the issue of training your people and re designing of your
service offerings? But will you be able to turn this around? Do you feel that
there is a difference in consumer mindset in the South vis a vis the North? Can
you point some of them? What data do you need to reach to a conclusion and what
steps should you take to plug the footfalls?
(10 Marks)
2. You have worked in the
industry for a decade, and you are now fed up with the boring work environment
around you. The entrepreneurial bug has bitten you and a food business is in
your mind. There are numerous challenges, however. In your city, the working
population is large enough to sustain the business, disposable incomes are
high, and you feel that there is a niche offering that needs to be created for
your restaurant, for example a Japanese or a Korean cuisine. The problem
however with a niche is adoption to local tastes, preferences, and the biggest
challenge of whether customer would be interested in them. The next big
challenge would be for you to reach out to the right set of customers. This
might take you some time, and your biggest fear is that the initial buzz that
you may create at the start may not sustain after a point. Also, if you are
successful, there may be copycats coming in. You are therefore considering a
second alternative of ‘tiffin services’ to people around you. This may not have
the glamour but will make you cash bells ringing from day 1 if your product is
right. There may not any need for branding or the need to position yourself. It
is a dilemma that you are facing. How would the service offering be different
in case of a restaurant vis a vis tiffin service? (7Ps) and how would you plan
to market the service offerings? (restaurant vis a vis tiffin service) (10
Marks)
3. Trail Blazers academy is a
coaching academy, providing training, coaching, and counselling services for
students. Their primary revenue source is from the coaching they do for medical
and JEE. Established a decade ago, it is now a well-known brand, but faces
sever competition from the crowded market of the coaching space. The quality of
the students passing out are well know and many candidates are able to crack
the JEE and medical exams. However, in the last couple of years, the company
has tried to expand using the franchise model. This was possibly the best model
available. But with tremendous amount of competition happening online and
offline, the pricing model of the academy has changed. The fees for the course
are on the brochure but is charged variably. There are no standardizations
followed. Many of the franchisees charge whatever they want to, essentially to
maintain a minimum threshold of students flowing into the organisation.
Sometimes the center heads of the franchise, encourage existing students to
bring in new candidates, there by incentivizing them. Some of the hard negotiators
are able to settle down at a lower price point that what others are paying. In
many cases, students were allowed just with a token money with more than the
usual EMIs. Everything seems to be as per the flexibility of the center
managers. While some of the franchises are happy, others are not. The location
of the center, number of enrollments drive the pricing. The parents are unhappy
with this mechanism and there are complaints floating in the social media about
Trail Blazers. The franchises are incentivized on the total revenue they add to
the parent group. Many of them therefore have started the recent practice of
creating fake candidates, thereby making themselves eligible for more incentives.
Trail Blazers have also realized that due to competitive pressure, they are
unable to make good margins in the business and wants to expand their
offerings. They are now planning to start a HR recruitment consulting firm. The
CEO can drive this, because of his previous experience in this area. He also
has a team, which is capable enough. The CEO has invited you, as a consultant.
They are in a dilemma on whether they should use the Trail Blazers brand name
to the recruitment consulting firm or use a new name. Trail Blazers sound to be
a great name for the consulting firm and matches with the nature of work that
they intend to do. However, many of the other managers opine that these two
businesses are different and not related and therefore the brand extension is
not suitable for the new offerings. Even if they use the same name, how would
they position themselves? a. How do you price their services better? (5 Marks)
b. Is venturing into a new service offering a sensible proposition for Trail
Blazers? What are the potential benefits and challenges that you see as a
consultant? (5 Marks)
Lean
Six Sigma
1. ‘Six Sigma level is the
benchmark for performance standard’. Explain the relevance of Lean concept in
reducing elimination wastes to achieve process efficiency. Leverage your answer
by giving suitable examples from the industry (10 Marks)
2. What is the significance of
Control Charts in achieving Sig Sigma levels? Discuss how process control
charts are used for monitoring and improving the quality levels in the
organization. Explain with reference to a manufacturing organisation. (10
Marks)
3. Assuming yourself as a
strategic employee of an Educational Institute who has learned the relevant
concepts of Operations Management & Quality Management, consider the
following scenario. The management wants to consider implementing the best
practices in the industry to match up to the premier educational institutes in
the country. You are required to consider and suggest the following for the
implementation:
a. Suggest the composition of
the team for implementing the management instructions. (Mention the
nomenclature of hierarchy as in the Six Sigma process and assume your role in
the implementation process) (5 Marks)
b. Suggest the initiatives
that can be employed for improving the practices in the organization for
achieving process excellence. (5 Marks)
New
Product Development and Managing Innovation
1. You are appointed as the
Product Manager for ITC Limited in the FMCG Division. Considering the increased
consumption of Dairy products and many new entrants in this category into the
market, you are tasked to work on introducing at least 2-3 “Dairy Products”
under the “Aashirwad Brand” name in the coming year. Explain in detail the steps
for developing the new products and introducing the same in the existing
market. (10 Marks)
2. The Coronavirus Pandemic
has sensitized a vast majority of consumers towards hygiene and building
immunity. It had an impact on the way consumers shopped with online shopping
gaining prominence. Digital technology was put to best use by companies coming
up with innovative methods to reach out to consumers. Please identify any such
innovative product or process that was introduced during the pandemic. Explain
how this innovation helped the company gain competitive advantage. Also explain
the different types of innovations and on basis of technology and market how
you would map this innovation. (10 Marks)
3. The Adolph Coor’s Company
of Colorado was holding largest market share in 1980’s. They were immune to any
new entry in the market as their position was safeguarded by the strong
customer pull and loyalty, and strongly believed their customer segment is
attached to their quality and taste. However, a new brand in the lighter Beer category
made inroad with Miller Lite brand and other brands started challenging the
Coors supremacy in California market with their lighter Beer brands. Eventually
The Coors had to give in to threat of competitors presence and abandon their
one product tradition by introducing a Low- calorie light Beer.
a. What kind of strategy was
the company pursuing? (5 Marks)
b. What all was required by
company to get into new product development in this case? (5 Marks)
World
Class Operations
1. The concept of TPM is fundamental
in achieving world class standards in operations. In this reference how TPM
measures are implemented in a manufacturing company? (10 Marks)
2. What do you understand by
quality standards? Give reference to Six Sigma Quality standards in your answer.
(10 Marks)
3.a. The objective of the
current day firms is to deliver world class products. Explain the statement
with special reference to achieving environmental standards in operations. (5
Marks)
3.b. Pick up a firm of your
choice from the Indian fast moving consumer durable industry and briefly
explain how the firm has successfully implemented the principles of World Class
Manufacturing. (5 Marks)
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