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INTERNAL ASSIGNMENT
APPLICABLE FOR JUNE 2022 EXAMINATION
Business
Communication
1. You are the Team Leader with Amazon. A new group of interns has
joined the company. You have been given the responsibility of explaining them
how to draft business messages. You explain them about, ‘Adapting the message
to Your Audience.’ This can be done by -
· Using the You Attitude;
· Maintaining Standard of Etiquette;
· Emphasizing the Positive and
· Using Bias Free Language.
Explain these giving appropriate examples of each. (10 Marks)
2. Lisa, a commerce graduate,
has been working in the field of Finance for the last 3 years. She now decides
to do her post-graduation in management from a reputed college. As a part of
her documents, Lisa requires a recommendation letter from her former professor.
Imagining yourself to be Lisa, write a letter to your former professor
requesting him to write a recommendation letter for you. Take care to refresh
the professor’s memory because you had passed out three years ago. Creatively
assume any other details that you need for writing the request letter. (10
Marks)
3. Write a complaint letter to
the Director of Consumer Grievance Redressal Cell based on the facts given
below:
You are Jass Javvy. You bought
a Kitchen Aid stand mixer from Flipkart on 1 January 2022 for an amount of
Rs.40,000. This included delivery and 40-day money-back offer. As the stand
mixer did not perform satisfactorily you decide to return it to Flipkart and send
it back on 5th January. You call the company every week and the representative inform
you over phone that the transportation and handling charges as well as money equivalent
to the price of the mixer, would be credited to your account. On 15th March you
receive a statement for your credit card and to your dismay you find that no
credit has been applied to your account for the mixer, its transportation and
handling charges. You are dissatisfied and decide to write a complaint letter.
a. What is the appropriate
‘tone’ of a letter of claim? How will the tone affect the manner in which the
reader responds? Explain (5 Marks)
b. Assume yourself to be Jass
Javvy and write a complaint letter to Flipkart. (5 Marks)
Business
Law
1. Please explain the
different types of instruments under which a company under Companies Act, 2013
can raise capital. (10 Marks)
2. Please give two (2) real
life instances where Indian employee related laws have ensured protection of
welfare of employees. (10 Marks)
3. Gavit and Vinayak are
partners who started a partnership under the Partnership Act, 1932. There are
differences arisen between them and they have approached you to advise them to
resolve their differences:
a. Please suggest ways how
they can resolve their differences without approaching conventional court of
laws (5 Marks)
b. Please elaborate the
advantages of resolving their differences without approaching conventional
court of laws (5 Marks)
Essentials
of HRM
1. With the world returning to
normalcy post the pandemic, as an HR hiring manager you have the task of
forecasting the demand for the next year to make sure you hire the right number
and right kind of people. Explain the techniques of HR demand forecasting that you
will employ in depth. (10 Marks)
2. As seen in recent trends,
organizations have moved away from traditional induction methods to many more
interesting ways to welcome their new recruits. Take industry examples and
share how will you design induction for new employees in an innovative way. (10
Marks)
3. The past few years have
challenged the traditional organizations to think differently. In Intellicore
Solutions, where previously no efforts were made by managers for career growth
of their workforce, things are about to take a turn for the positive. The
leaders now realize the importance of retaining their best talent and have
therefore hired HR managers to help create career and succession plans.
a. You have to guide the new
HR manager to be successful in his career planning initiative. How will you
explain the process to him? (5 Marks)
b. The first step to an effective succession planning is ensuring
that the objectives are correctly established. Describe the goals of succession
planning that the HR manager should bear in mind. (5 Marks)
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Operations
Management
1. List down briefly the
various inventory management techniques prevalent in the industry. Discuss how
some of these techniques would be applicable to an Automobile Service Shop in effective
management of their inventories; i.e Spares, Consumables, etc (assume several inventories
of your choice). (10 Marks)
2. Explain in detail the
various types of plant layout concepts that area available in operations management.
Give examples on where each of these types can be employed respectively. Briefly
explain a layout applicable for a Retail store format, highlighting the good
points and bottlenecks, if any. (10 Marks)
3. A restaurant chain is
planning to open up a new mid-sized multi cuisine restaurant. Considering their
expertise and knowledge in the food and beverages services, they are confident
of getting into the new restaurant operation. You are required to suggest the
team on the following points:
a. Suggest a site location for
the restaurant, assuming it to be Metro city (you can assume a city of your
choice). Give your reasons for the same (5 Marks)
b. What strategy would the
restaurant adopt for an Aggregate Operation Plan of resources given a time
frame of a year? (5 Marks)
Strategic
Management
1. Strategic Management
crucially define and determine the long term performance of a business entity.
This is with reference to, Nokia, who lost its pace in the smartphone race. As
quoted by source:
“Nokia has been long the
market leader in the mobile phone market and with its enormous reach and huge
customer base, had successfully created significant entry barriers for any new
player as such. Its Symbian OS being the backbone of the whole success story
contributed to a great deal in its higher perceived ease of use. Customers used
to enjoy the features, thanks to highly simplified GUI. It ruled the middle and
low end market for long. But, Nokia did a blunder and lost its market
share.”(Source: https://www.marketing91.com/nokia-lost-market-share/)
In the context of above case, define the term strategic management, discuss,
what are the three major challenges to strategic management and specifically
point out in relation to Nokia among the three challenges, out of these
challenges which challenge hit hard to the Business Giant. (10 Marks)
2. Reliance Industries Limited
is a Fortune 500 company and the largest private sector corporation in India. RIL,
have evolved from being a textiles and polyester company to an integrated
player across energy, materials, retail, entertainment and digital services. In
each of these areas, they are committed to innovation-led, exponential growth.
It’s clearly evident that RIL has adopted parenting strategy. Discuss the
concept of corporate parenting. Discuss the analytical steps which are crucial
in developing corporate parent strategy. Conclude how Corporate parenting or
parenting strategy is more beneficial when compared against portfolio based
corporate strategy (10 Marks)
3. General Electric (GE) is
well known for its extraordinary competency in management development.
a. Discuss how the terms
capabilities, competency and distinctive competency differs from each other. Also,
with reference to the VRIO Framework of analysis, highlight the four questions which
any strategist might have examined in relation to GE for evaluating its extraordinary
competency in management development. (5 Marks)
b. Describing VRIO Framework
with reference to GE: (5 Marks)
- Valuable
- Rareness
- Imitability
- Organization
Decision
Science
1. Three airlines serve a
Srinagar. Airline ‘Amira’ has 50% of all the scheduled flights, airline ‘Biyas’
has 30%, and airline ‘chinar’ has the remaining 20%. Their on-time rates are
80%, 65%, and 40%, respectively. Part 1) Draw the Probability tree diagram.
(Note: You may use any software for this, like MS paint, MS office, etc.) Part
2) A plane has just left on time. What is the probability that it was airline
‘Amira’? (10 Marks)
2. Rashmi Dhar, manufacturer,
and seller of ‘Kashmiri- kahwa’ through E-commers websites. She wanted to know
the effect of her spending in advertisement of ‘Kahwa’ on the sales, along with
the other factors; ‘number of sales representatives’, ‘customer-satisfaction ratings’.
For this research she has gathered the sales data in the following table, along
with other necessary information.
Part 1) Define dependent and
independent variables
Part 2) Write regression model
equation only.
Part 3) Run regression
analysis in EXCEL (copy all those tables from EXCEL and paste them in your document).
Part 4) Write the
Interpretation of Regression statistics-table, ANOVA- table. Write an
interpretation (by referring P-value/ t-stat) on significant effect of
independent variables on sales.
Region/
Districts
Sales of
Kahwa (in
INR)
Spending in
advertise (in INR)
number of sales
representatives
(person)
customer-satisfaction
ratings (1=highly
dissatisfied to 5 =
highly satisfied
Kupwara 55328 5512 1 1
Badgam 56251 8337 1 1
Leh-ladakh 57126 8788 4 1
Kargil 58739 8828
5 1
Region/
Districts
Sales of
Kahwa (in
INR)
Spending in
advertise (in INR)
number of sales
representatives
(person)
customer-satisfaction
ratings (1=highly
dissatisfied to 5 =
highly satisfied
Punch 66984 9050 5 2
Rajouri 70676 10150 7 2
Kathua 73206 11236 8 2
Baramula 80571 12538 8 3
Bandipore 93168 13161 8 3
Srinagar 99432
13448 9 4
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