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INTERNAL ASSIGNMENT
APPLICABLE FOR DECEMBER 2022 EXAMINATION
Commercial
Banking System & Role of RBI
1. There is an ongoing debate
whether Central Bank (RBI) should be independent of the Central Government
dictates/control or it should be under the control of Central government. What
is your view on the same, supplement your answer with reasoning/logic with
instances in the past in context of India. (10 Marks)
2. The survival of brick and mortar
banking today is a major challenge today from host of its competitors that
includes NBFCs, Fintech, Shadow banking and latest Neo Banking. Technology
which at one time was savior of banks in early 1990s now seems to gobble up the
banks. What do you think is the future of traditional banks and will they
survive the onslaught of Neo Banks. Focus your answer in perspective of Indian
conditions. (10 Marks)
3. Stressed Assets or
Non-Performing Assets (NPAs) in the cancer of Banking sector and the subject of
much discussion and scrutiny. Today banks are burdened with high NPAs and
decreasing profitability. The banks capacity to lend has been severely affected
by mounting NPAs, net worth of many banks have eroded and a number of banks
have reported huge losses. Though many remedial steps have been taken to check
this malady but solution seems to ebb out/fade away. In light of above
statements:
a. Explain the reasons for
increasing NPAs since last decade (5 Marks)
b. How to manage or mitigate
NPAs effectively (5 Marks)
Retail
Banking
1. Securitization is the new
buzzword in retail banking as it converts loans/assets into receivables. Banks
need not wait for repayment of loans as sufficient funds are created to plough
back as capital in the bank. Explain how securitization works and is treated as
credit risk mitigation tool. (10 Marks)
2. Retail banking in India,
especially in context of growing economy and millennial young population is
getting stronger day by day. Discuss retail banking as a simplification & diversification
tool. (10 Marks)
3. Branchless banking is one
step towards Financial Inclusion Policy of Government of India.
a. What is the vision of
Government in this regard? (5 Marks)
b. Enumerate different
technologies used in banking sector to achieve the goal of bringing more people
under banking ambit. (5 Marks)
Financial
Institutions and Markets
1. Ambit Ltd. is one of the
major players dealing in FMCG products in India. The company now intends to
launch a range of FMCG for fitness-conscious people and plans to market it by
opening its own retail outlets. So, the management of the company is planning
to raise further fresh capital by issuing shares in the primary market. As a
financial advisor to the firm advise the various techniques which the company
can use in order to raise fresh capital from the primary market. (10 Marks)
2. Pooja is a new joiner at a
financial advisory firm. Her first task given by the manager is to prepare a
report on any four each money market instruments that she would advise her
client to invest in for a short time period. Prepare a report for Pooja to
complete her first task. (10 Marks)
3. a. Manya is a broker at an
insurance firm and has a good understanding of various instruments
sold in the Indian insurance
Markets. She is now curious about the products sold under the life insurance
policy and the constituents who will help a client in this process. You are therefore
required to help Manya understand various life insurance policies along with
the participants involved in such a market. (5 Marks)
3. b. Ramya started her
handmade bags business 5 years ago and is now starting a new project of cotton
clothes for which, she needs a huge amount of capital. Her friends suggested
she approach Venture Capitalists for her capital requirements. In the light of
the above case, explain to Ramya the concept of Venture Capital and the stage of
funding involved in Venture Capital Financing. (5 Marks)
IT
Security and Risk Management
1. In traditional computer
systems, users prove their identities by typing in passwords. While easy to set
up, this authentication method has a severe flaw. If hackers steal or crack the
password, it is easy to take on the user’s identity. Intruders log in as the
real user, and the system is wide open to an attack. Kerberos authentication
protects user credentials from hackers. This protocol keeps passwords away from
insecure networks at all times, even during user verification. Explain the
process of Kerberos authentication mechanism in detail. (10 Marks)
2. As a term, people, process,
and technology (PPT) refers to the methodology in which the balance of people,
process, and technology drives action: People perform a specific type of work
for an organization using processes (and often, technology) to streamline and
improve these processes. What do you mean by security awareness for people,
process, and technology? (10 Marks)
3. A database managed by an
Indian state government healthcare agency was left connected to the Internet
without a password, where it exposed more than 12.5 million medical records for
pregnant women. Records go as far back as five years, to 2014, and include detailed
medical information for women who underwent an ultrasound scan, amniocentesis,
or other genetic testing of their unborn child. The database belonged to the
Department of Medical, Health and Family Welfare of a state in northern India. The
reason is that the database is still available online without a password. The
good news is that the medical records have been removed from the database.
However, removing these records wasn't an easy task and it took more than three
weeks to have them taken offline. The database was discovered by Bob Diachenko,
a security researcher with cybersecurity consulting firm Security Discovery, in
early March 2019. The database was eventually secured with the help of the
Computer Emergency Response Team (CERT) of India, but the entire process took
three weeks, during which time the server and the medical records remained
exposed for anyone to download. The government agency secured the leaky server
after 3 weeks of intial discovery. While the database did not contain
information about all pregnancies recorded inside the unnamed Indian state, it did
contain medical records for women who suffered pregnancy complications and abortions,
data that some families would have liked to remain private, due to obvious reasons.
a. Why do you think the data
of so many pregnant women was exposed online? (5 Marks)
b. What are the steps that the
government agencies should have undertaken to prevent such cases. (5 Marks)
Digital
Payments
1. Explain the role of
different types of Digital Payments in maximizing the customer experience. (10
Marks)
2. What are the major
constraints in e-commerce payment services? How has use of digital platform
helped solve it? (10 Marks)
3. India’s digital payments
landscape has transformed dramatically over the past five years. Today, 40% of
payments (by value) are digital, contributing to a US$3 trillion digital payment
market on account of rapid expansion in digital infrastructure, UPI-led
migration to digital, pandemic-led acceleration of shift in customer
preferences, growing merchant acceptance network and disruptive innovations by
fintech’s. Despite this explosive growth, certain segments of the market remain
underpenetrated with considerable room for growth. The next wave of growth is
likely to come from Tier 3-6 locations, as evidenced in the past two years
wherein Tier 3-6 cities have contributed to nearly 60-70% of new mobile payment
customers. Expanding merchant acceptance, digitization of value chains, and
establishment of financial services marketplace in underpenetrated segments are
the primary factors that will spur the rapid growth of digital payments in
India. The emergence of embedded payments via 5G and the Internet of Things
(IoT), and the launch of India’s sovereign Digital Rupee are, together,
expected to provide further impetus.
a. Discuss how adoption of
digital payment has changed in India. (5 Marks)
b. Discuss some of the
challenges faced by payment players in India today. (5 Marks)
Managing
Business Process Outsourcing
1. India has been a preferred
destination for outsourcing industry, thereby providing a boost to the economic
growth of India in the last two decades. Companies from across the globe look
up to the Indian BPO industry for reliable service for their business requirements.
It has contributed to the service sector development as well as infrastructure
improvements in non-metro location in India. The BPO industry, despite its
impressive growth and global advantage, is facing several challenges and risks.
These risks have a potential to slow down the Indian growth story. The cost
advantage has been reducing
due to increase in wage parity and other global destinations such as China,
Philippines, Malaysia, Brazil etc. growing in reputation as low cost service
delivery. BPO industry in India also faces, challenges with the high attrition
rates, increasing use of Artificial Intelligence, process automation
technologies, volatility of the Indian currency and global economic slowdown.
The Indian BPO industry must mitigate the risks and challenges in order to
realize its true potential. In view of the current scenario, categorize the
above risks into the people risks, technology risk and process risks. What
would be your suggestions to mitigate the risks facing Indian BPOs. (10 Marks)
2. Too often, once a project
is completed, management attention goes elsewhere and things revert to the way
they were. Often the anticipated benefits are not realized or even audited to
see if the goals were reached. If there were benefits, they are often not applied
throughout the organization. Many pitfalls can happen when process improvement
is attempted one process at a time. It is difficult to tell which processes contribute
the most to achieving the business objectives or which process is the critical process
to improve. Can business process portfolio management help in such situations
and how? (10 Marks)
3. Peripheral business
processes such as employee travel and transportation have been a business
process most popular for outsourcing. Organizations have developed strategic partnerships
to make travel to work for their employees easy and trouble free. Public transport
using bus, train or metros becomes unreliable especially when one needs to reach
meetings and close deals on time. Cabs have been made available through various
fleet cab vendors in an effort to ensure employees do not miss client meetings,
flights and are able to reach the place of work in time. Corporate cab services
also help employees a great deal especially when they need to travel long
distances for work. The employees have started not just expecting but demand
such services from their organizations. These are particularly critical in
workplaces where working in shifts is a norm. There are various issues which
need to be taken into consideration while engaging with a transportation or
travel partner such as a fleet cab vendor. Organizations have a lot to gain by
developing a robust business partnership model with such vendors.
a. Why is travel and
transportation is considered as a non-core process? What are the challenges or
issues which have to be considered in choosing a business process outsourcing
partner in this case? (5 Marks)
b. Explain what would be the
benefits of outsourcing travel and transportation to a external service
provider. (5 Marks)
Customer
Relationship Management
1. You work as a vice
president of a pharma company. You are planning to implement CRM in your
company. What are the things will you consider before deciding on analytical,
strategic or operational CRM? (10 Marks)
2. You have been called by your director at his office one evening
for a cup of tea. Over the discussion he mentions how difficult is it for him
to:
· Manage the data of the customers and track them.
· Managing new customers
· He wants to automate some of the processes and he is unsure of
which ones he wants to.
· Automate reporting to the top management.
You need to explain him, how CRM projects work and what are the
considerations that he must keep in his mind. (10 Marks)
3. Rajeev started his food
business a decade ago and has been doing extremely well. Although he was one of
the pioneers, he is today facing a big issue with ‘loyalty of customers’ and
serious competition. He is also planning to go online.
a. How can he build traffic to
his website? (5 Marks)
b. How can he meet the
expectations of his online customers? (5 Marks)
International
Marketing
1. As each country today
thinks about restricting imports and protecting their markets, what in your
opinion still motivates firms to engage in International business? (10 Marks)
2. In your opinion do you
think we should permit FDI and FII to invest in our country? (10 Marks)
3. Read the following case
study carefully and then answer the questions that follow:
Your firm manufactures EV
bicycles in India and wishes to market them globally. In spite of competition,
you see that South Africa has a huge potential and plan to expand your retail
operations in South Africa.
a. Explain your market entry
strategy to launch the EV bicycles in South Africa. (5 Marks)
b. Explain major global
pricing policies. Which of these pricing policies would you consider while
launching the EV bicycles in South Africa? (5 Marks)
Brand
Management
1. Sakshi has started her new
business of selling pickles in Mumbai. There is no name to the brand as the
same is sold in plastic jars available in the market. General customers
remember the brand as Sakshi Tai’s (Sister) pickles. There is a continuous
demand for the product and the total sales have touched 40 lakhs in 2021. You
get to know about this and you want to offer help to Sakshi in creating brand
elements for the pickles. Explain and elaborate on various types of Brand
elements that you will suggest for the pickles. Also, explain the criteria for
choosing brand elements. (10 Marks)
2. Sakshi is super impressed
with your idea of Brand elements. You have also explained to her that a
sustained effort in branding will make the brand work. She wants to understand various
factors responsible for Brand Challenges. As a consultant, explain the same for
the pickles that she is selling. (10 Marks)
3. a. Sakshi’s business has
grown after your recommendation and suggestion. She has now planned to extend
the market beyond pickles with the same name. She is planning to launch Papad,
Chocolates, Pav Bhaji Masala, and Khakhra. Select the product categories that
you will suggest Sakshi for Brand Extension and explain various advantages of
Brand Extension that would be suitable to Sakshi for the selected products. (5
Marks)
3. b. Select the unrelated
product categories from the list and explain various disadvantages of Brand
Extension that would be applicable. (5 Marks)
Consumer
Behaviour
1. How can marketeers use
technology to target customers to exercise more. Taking Yoga as an example of
holistic exercise how will you use technology to target different categories of
customers to improve their health by doing yoga regularly. (10 Marks)
2. What is the Trio of Needs
from consumer behaviour perspective? Take Smart Watch as a product. If you have
to use this same product, how can you talk to three different customers and
make the 3 different customers think of buying the same Smart Watch from a Trio
of Needs perspective. Please use one Trio of Need per customer to illustrate the
same. (10 Marks)
3. Answer the following
a. What is Just Noticeable
Difference [JND] and Weber’s Law? (5 Marks)
b. Take a product like a
low-cost pressure cooker [priced at Rs. 1800.00 for a 3 Litre, Rs. 2400.00 for
a 5 Litre, Rs. 3200.00 for a 6.5 Litre pressure cooker] which is targeted to the
lower income group whose annual income is in the range of Rs. 1.2 to 1.8 lakhs
per annum [Rs. 10,000 – Rs. 15,000 per month]. Using the principle of JND
suggest a discount for families earning 10,000 per month and families earning
Rs. 15000.00, that would make them get up and notice the discount & propel
them to buy the pressure cooker. Please justify the discount for the same. (5 Marks)
Digital
Marketing
The company “Inno-we” launches
a new variant of its product every three months to stay relevant. They have
their products in two categories namely Earbuds and smartwatches.
“HearNow” is an established
brand in the earbuds market. The company is successfully selling earbuds with
the latest technology like noise cancellation and Bluetooth 5.0. “Track It”
is a newly launched smartwatch brand that is most affordable to Indian Consumers.
The brand has brought many innovations to its product.
1. The company has a plan to
spend money on promotions using traditional and Modern marketing. As a
marketing consultant for Track It Brand, explain the difference between Traditional
and Modern marketing and suggest with reasons the one that the company should
undertake for their brand Track It. (10 Marks)
2. What are the various
Digital Business factors that will impact the Business strategy of Innowe? (10
Marks)
3. a. Explain various ways to
promote Track It brands online. (5 Marks)
3. b. Explain various types of
Digital Pricing models and explain with reason one that you will
use for the Brand Track it. (5
Marks)
International
Business
1. “Organisations engaged in
International Business often face more complex situations then the organisations
which conduct Domestic Business.” – Critically evaluate the statement and explain
difference between domestic and international Business. (10 Marks)
2. An Indian jewellary Brand
“Tanishq” wants to enter into Middle East Market with its range. What are the
choices available to enter into this overseas market and what is the
best-suited option? (10 Marks)
3. Vinayak began an electric
fan manufacturing unit in Navi Mumbai ten years ago. He sells BLDC Energy saver
fans to several towns in Maharashtra & South India. Though the business is
doing well Vinayak started to feel that he should expand the business by
attracting more customers. Vinayak has an opportunity to sell the masks to Sri
Lanka and Mauritius. He has also been contacted by a party in Gurgaon for
sales. Also it has been observed that worldwide demand for BLDC energy Saving
Electric fans is on the rise. Based on his production capacity Vinayak can
either take up the North India market or plan for Exports.
a. What factors are to be
considered by Vinayak to decide if he wants to go for exports in Sri Lanka and
Mauritius. (5 Marks)
b. If Vinayak decides to go
for Exports, what procedure and documents are required? (5 Marks)
Marketing
Strategy
1. An organic cosmetic
e-tailer writes an interesting blog about its products & shows reviews from
its buyers & influencers which lead to more sales. Which marketing strategy
would you classify this into - Push or pull? (10 Marks)
2. An entrepreneur wants to
expand her eco-friendly home decor items business PAN India. What stage of
Product life cycle should she consider for expansion & what would be your suggestion
to her? (10 Marks)
3. Case Study:
Kingfisher Airlines (KFA)
launched its domestic air service operations in May 2005. KFA was promoted by
the UB Group and was positioned as a budget carrier that offered a single class-
"Kingfisher Class'. KFA was one among the very few airlines which offered discounted
ticket prices with its aggressive pricing strategy. KFA successfully leveraged
the youthful and vibrant image of its Kingfisher Beer brand and called its
airlines as 'Funliners' to emphasize the fun-filled experience. It had targeted
most of the customers in the age group of 25-40 years. Within the first six
months of its launch, KFA managed to corner a 6% market share in the domestic
air travel market. KFA also had plans to operate on international routes.
However, the increasing popularity of low-cost airlines like Air Deccan, launch
of new low-cost carriers like SpiceJet and GoAir, and Jet Airways' acquisition
of Air Sahara, further intensified the competition in the Indian aviation
sector. In an effort to make KFA profitable at the earliest, KFA modified its
'single class' approach and began to offer an upgraded business class service-
'Kingfisher First'.
a. Discuss the marketing
techniques adopted by Kingfisher Airlines. (5 Marks)
b. Understand the
opportunities and challenges for a newly established airline in the Indian
aviation industry. (5 Marks)
Project
Management
1. You are going to organize a
dinner party with your 60 batch mates. Prepare a project proposal indicating
the project charter and a detailed project budget. (10 Marks)
2. To successfully organize
the dinner party, analyze the project's feasibility in different life cycle
phases with corresponding risks. (10 Marks)
3. For the same dinner party
a. Prepare a work breakdown
structure. (5 Marks)
b. Draw the Gantt chart
indicating the progress and resource used in each task. (5 Marks)
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