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INTERNAL ASSIGNMENT
APPLICABLE FOR DECEMBER 2022 EXAMINATION
Business:
Ethics, Governance & Risk
1. Go through the Management
Discussion and Analysis Section of the Annual Report (2020-21) of any ONE
listed company (refer to: top 200 companies by turnover – NSE or BSE List).
Under Enterprise Risk Management, identify one economic risk and one risk
related to Covid 19 Pandemic. Explain and analyse in your own words, what according
to the company are the,
a) impacts of these risks on
business and
b) what is the mitigation
strategy identified & developed by the company to manage these risks.
(10 Marks)
2. From the Sustainability
Report of any one listed company from across the globe, select any ONE social
initiative adopted and practiced by the company. Explain in your own words the
following;
(i) the purpose of the
initiative – its ethical foundation
(ii) the modality/process of
how the initiative is practiced and delivered
(iii) what are the
outcomes/impacts expected and whether they are measured, monitored and reported
clearly (10 Marks)
3. a. Are you aware that you
are being tracked and watched while you are surfing the net. The advertisers
observe your surfing behavior and accordingly target their ads at you. You end
up exposing your supposed needs unawares as someone is stealing data about your
online surfing patterns. This kind of tracking and placing ads in the surfer’s
path is known as contextual targeting. What is the inherent moral issue here?
Why is it an issue? What does law say about it. (5 Marks)
3. b. Marketer’s say
prohibition of tracking takes away the marketer’s legitimate right to study
consumer behavior. Which side do you agree with and what are your two reasons for
doing so? (5 Marks)
Compensation
and Benefits
1. Your company, an Agritech
startup which had a humble beginning is now gone for merger with a big MNC.
Looking at that now the new management has decided to formulate compensation
strategies. Before penning down the strategies, the HR Manager considers it necessary
to identify factors that influence the compensation strategies. You, as an
employee of HR Department, are assigned this task of identifying these factors.
(10 Marks)
2. In the past few years your
organization has achieved marvelous results and had manifold growth. The
success of the organization has skyrocketed based on which you are opening up a
subsidiary in various other foreign(country) locations. You as HR manager has
to device an international compensation. To your management present what is an
international compensation and its the key components (discuss all components
in detail) (10 Marks)
3. Food & Health Pvt Ltd
is a wholesome and organic food chain which after capturing a huge and
overwhelming success in the online market is now venturing into retail
business. The HR is now confused because earlier all their employees were part
time or work from home but now, they have to engage people in full time
capacity. You are an Asst. Manager HR and have been asked by your senior to do
work on this issue. You have an idea to formalize this through compensation
survey
a. Explain to them what is
salary /compensation survey and how will it serve purpose in Food & Health?
(5 Marks)
b. Explain to them types of
survey, which you would want to do and suggest which would be best suited for
the organization. (5 Marks)
Industrial
Relations & Labour Laws
1. ‘The industrial relations
scenario has been perceived differently by different practitioners and
theorists’, Explain. (10 Marks)
2. Trade unions in India have
evolved after independence. Elaborate. (10 Marks)
3. Write briefly on:
a. AITUC and INTUC (5 Marks)
b. BMS and HMS (5 Marks)
Lean
Six Sigma
1. Six Sigma encompasses
statistical tools and methodology to perform predictive analysis. Applying the
DAMIC process teams must provide statistical analysis of Covid-19 pandemic from
any 1 industry concern of your choice. Depending on the selected approach to
address the concern different tools will be employed throughout DMAIC process
to narrow Key Process Input Variables (KPIVs) that are driving unacceptable
output(s). The analysis of the concern utilizing DMAIC process must include
only tools necessary to resolve the concern. The focus should concentrate on a clear
and minimalistic path to resolving the concern. You are free to follow any research,
data collection and or analysis methodology that you consider the most appropriate
to address the required task. (10 Marks)
2. Suppose you are working as
a facilities manager in a big multi-specialty hospital which intends to adopt
the lean technique for efficient management, identify any process/activity that
needs improvement and create a board outline in brief using DMAIC methodology
(10 Marks)
3. a. Implementing Lean Six
Sigma projects in various organizations have led to the reduction of different
types of wastes (8 Mudas), provide example (any 1) of each type of waste reduced
due to implementation of lean six sigma in that organization. (5 Marks)
3. b. Enlist at least 5 Indian
companies which have implemented Six Sigma in a successful manner. Also specify
at least 2 substantial benefits achieved from implementation by each of the 5
Indian companies. (5 Marks)
Manpower
Planning, Recruitment and Selection
1. What are the common
difficulties faced by IT companies related to manpower planning? (10 Marks)
2. Why Performance Appraisal
is important? What can be the threats to performance appraisal? (10 Marks)
3. 360- degree feedback is
effective way of appraising the performance of employees provided it
is designed and implemented
scientifically.
a. Give reasons of how 360
degrees feedback is an effective method of performance appraisal. (5 Marks)
b. While using this method,
organizations might come across some difficulties. What kind of difficulties
can be faced by the organizations and how those difficulties can be addressed? (5
Marks)
New
Product Development and Managing Innovation
1. With the help of an
example, explain the different product/technology lifecycle stages. Use the
example business scenario to explain different aspects of the
product/technology lifecycle stages (10 Marks)
2. What are the different
elements of product packaging? What roles does packaging serve? Look at
packaging from the lens of eComm in India (eg. Amazon, Big Basket, Myntra, Meesho
etc.) and what do you think is the significance of product packaging in this? (10
Marks)
3. a. Why should companies
innovate? How is innovation different from invention? Explain with the help of
an example (5 Marks)
3. b. Based on technology and
market, what are the 4 different types of innovation? Provide an example for
each. (5 Marks)
Organisation
Culture
1. Please outline the relation
between the organisational culture and organizational structure? Explain the
steps for creating organisational culture. Describe six socialization tactics?
(10 Marks)
2. Discuss the practices that
can be used by an organisation to create an ethical organisational culture.
What is a positive organisational culture? Explain. (10 Marks)
3. Over the past few years,
the profitability of Mobius Ltd has been significantly declining against the
expected projections mainly due to aggressive competition and economic hardships
that characterize the market. In addition, results from a recently conducted cultural/employee
attitude survey indicated that Mobius Ltd employees lack cohesion, motivation,
commitment. The organisation’s engagement quotient scores were below the sector
benchmark of competitor organisations. During the last organisational
engagement survey track action planning, staff found it challenging to engage
in a meaningful manner with the action planning process. The company has a rank
& file structure in place and is hierarchical in its approach. More
importantly as indicated in the engagement survey, employees at Mobius Ltd
seems to have significantly low levels of job satisfaction, teamwork, trust
(among themselves and the management), and expectations for future advancements
(promotions and rewards). On the same note, there was a 30% increase in
pilfering of company resources as evidenced from the analysis of company data,
an all-time high absenteeism rate to add to the woes of the company . The 18%
increase in last year’s staff turnover is also an issue that needs to be
addressed. Considering these issues, the CEO of Mobius Ltd strongly suggested
that there is need for change if the company is to survive the current unforgiving
market and economic trends. This he attributed to the fact that the current
culture adopted by the company was the root cause of the poor performance
exhibited by the company. As such, an external party report has been
necessitated by the need to identify, analyse, and solve the cultural and behavioural
issues that affect Mobius Ltd.
Questions:
a. What would you define as
some key cultural attributes of Mobius Ltd? (5 Marks)
b. The HR Head has been tasked,
to provide a detailed culture journey plan for the organisation with outcome
milestones and indicative timelines. How would you approach this task and what
would you do? (Focus on the key attributes to creating and sustaining
organisational culture) (5 Marks)
Organisational
Theory, Structure and Design
1. ‘Fruits Delicious Ltd’ has
hired you as an HR Advisor to help them improve their organizational
performance. Which internal organizational aspects would you consider that
should be aligned with each other for maximum success? Explain the 7S framework
in the context of this start-up company. Conclude by giving your opinion on how
it will impact performance. (10 Marks)
2. Ryan always wanted to
establish his own news agency. He had all the financial and physical resources
required to begin but he was not aware of the key fundamental elements of an
organization. Why do you think these are important? As an HR consultant, help
him with this task by designing the main organizational elements. Also, align
these with his business. (10 Marks)
3. As project leaders, while
Sandy believes in enhancing team member’s effectiveness, Mathew believes in
focusing on enhancing the overall organizational effectiveness. This difference
of opinion always confuses their team members. Now, the senior management has
realized that it is high time to get the issue sorted. So, the HR Manager,
Steve Hussey has been assigned the task to devise a standardized and holistic process
of measuring organizational effectiveness. Along with this, the management has also
asked him to come up with a contemporary effectiveness approach that will
replace the traditional approaches. Keeping the above scenario in mind,
a. Explain how Steve Hussey
will devise a holistic process of measuring organizational effectiveness. (5
Marks)
b. Explain which, one,
contemporary approach will Steve choose and why? (5 Marks)
Performance
Management System
1. Jagruti Electric Motors is
a startup company and has just introduced Two Wheeler electric scooters in
India. The marketing team consists of 10 employees. You lead the marketing team
and you need to prepare four Team goals that the marketing team needs to focus
on. Use the concept of SMART goals while preparing the Team goals. (10 Marks)
2. “Forever Young” is a
women’s premium brand dealing with women’s apparel, shoes, bags and other
accessories. The brand has a pan-India presence in malls and online shopping.
It has plans of launching globally starting with South East Asian countries. Prepare
a Balanced Scorecard for “Forever Young” covering one goal each in Financial, Customer,
Business Process and Learning & Growth quadrant. (10 Marks)
3. Using ‘’cost
effectiveness’’ as the theme, prepare two SMART each for the following profiles:
a. Production Executive at a
manufacturing company (5 Marks)
b. Dispatch Executive at a
Logistics company (5 Marks)
Research
Methodology
1. Develop a sample research
proposal to represent the various steps of hypotheticodeductive method. (10
Marks)
2. What is meant by a
dependent variable? Identify the one from the following theoretical model.
State any six hypotheses from this model. Identify the mediating variable.
3. Zomato was listed on 23
July 2021 on NSE at 126 INR which has toppled 46 INR on 30 July 2022. There has
been a consistent decline in the revenue of Zomato and increase in losses. The
customers have raised concerns on poor quality of delivery and extra prices charged
by Zomato. The manager is interested in identifying issues related to customer and
other stakeholders for decline in the trust in brand.
a. Develop a questionnaire to
survey the consumer and collect their response on what factors might be
responsible for decline in consumers satisfaction? (5 Marks)
b. Identify some interview
questions that you would use for deriving qualitative responses? Who will be
ideal respondent for the interview? (5 Marks)
World
Class Operations
1. Quality is an important
parameter for companies to implement world class standards in operations. What
are the different types of quality? Explain with suitable examples (10 Marks)
2. How is the Voice of the
customer linked with the Voice of the organization in House of Quality? (10
Marks)
3. a. Being an operations
manager, what do you understand by BPR? (5 Marks)
3. b. Explain the Principles
of Re-engineering. (5 Marks)
Sales
Management
1. Pharmaceutical salespeople
are known to be given aggressive sales quotas and targets. Sales quota and
target setting has 4 methodologies namely sales volume target/quota, activity target/
quota, profit target/quota and expenses/target quota. From your understanding
of the pharma industry, what kind of sales target/quota methodology would you
use for the pharma sales team and why? (10 Marks)
2. Sales forecasting is one of
the most important tools for any large organizations to meet its revenue
estimates. Popular forecasting tools are jury of executive opinion, poll of
sales force opinion, projection of past sales, time series analysis and
exponential smoothing. What method would you recommend for a startup
organizations and why? (10 Marks)
3. Wipro is an Indian
multinational with its headquarters based in Bangalore. It has total revenue of
$9 Billion with net income of $1.4 Billion across all its business units which
has both information technology and FMCG (Fast Moving consumer goods) products.
Based on the success of local laptop brands in the Indian marketplace like HCL,
Wipro would like to re-enter the laptop segment in India. Laptops as a product
category fall in both the B2B (Business to Business) as well as B2C (Business
to consumer) segments. As the Vice President Sales for Wipro laptops, you are
required to come out with a sales management strategy covering sales
methodology and budgeting:
a. Out of the 5 theories of
buying namely AIDAS, Buying Formula theory, Behavioral equation theory SPIN and
Right set of circumstances theory, which would be used by you to build a sales
methodology for Wipro laptops? Please justify your choice of methodology (5
Marks)
b. Out of the top down and
bottom up methodology for setting budgets which of them would be used by you
for Wipro laptops division and why? (5 Marks)
Entrepreneurship
and Venture Capital Management
1. Starting a venture is not
an easy task. A series of activities need to be planned and undertaken to
create an enterprise. Discuss. (10 Marks)
2. “Innovation is the hallmark
of Entrepreneurship”. Explain the statement with an example. (10 Marks)
3. Hemant’s grandfather owned
a huge agricultural firm in the name of ‘Organica’. The company had huge acres
of land in Kerala where it grew spices. The company planned to expand and was
planning to buy land in Coorg, Karnataka where it will grow coffee. While
visiting the place, Hemant saw that the villagers had to walk more than 10 kms
of hilly terrain to reach the hospital and he also felt that the villagers did
not have any work in the evening apart from doing agricultural work in the
morning. For expansion purposes he required money and the chief financial
officer of his company suggested that they raise the required funds directly
from the public. Hemant also decided to open a hospital and a skill development
centre for the villagers in the evening wherein they can learn a lot of new
skills.
a. Explain the method of raising
funds. (5 Marks)
b. What is the primary
advantage that Hemant gains from the method he chooses to opt for funding? (5
Marks)
Corporate
Finance
1. Refer the published Balance
Sheet of any listed Company. Identify its sources of funds. Explain any 4 in brief.
(Balance Sheet need not to be copied or pasted in the answer) Compare and rank
the sources identified with respect to their cost to the company (high, low).
Discuss your observation (10 Marks)
2. M/s Priya Industries Ltd.
is evaluating 2 options of investments. Each one has the following mentioned
Cash Flows. Evaluate the projects using: i) Pay-back period ii) NPV iii) IRR
(Show the calculations for
each method.) Which option you as the Chief Finance Officer of the Company
would you select? Give reasons. (10 Marks)
Year A B
0 -40000 -50000
1 5000 8500
2 12000 15000
3 10000 12000
4 12500 12300
5 10500 10500
3. a. Sunil is valuating 2
investment proposals:
i) Invest Rs. 3 lacs for 5
years earn an interest of 8% compounded quarterly.
ii) Investment of Rs. 20,000
per year for 5 years @ 10% compounded quarterly. Which option should he go for
and why? (5 Marks)
3. b. Sanjana has a debenture
of Par-value Rs. 100/- @ 6%. Calculate its current yield if: (5 Marks)
i) Market Price is Rs. 98.20
ii) Market Price is Rs. 102.00
What inference can you draw
from this about the relation between Market price and yield?
Strategic
Cost Management
1. The following information
is available for a pen making business. Calculate the following: (10 Marks)
a) Contribution
b) PV Ratio
c) BE Ratio (in no. of units
and value)
d) MOS
e) Number of pens to be sold
to get a profit of Rs. 20,000/-
Sales Price of the pen Rs.
100/- each
Cost of refill Rs. 10/- per
refill.
Ink cost Rs. 5 per ml. 2 ml of
Ink is required for each pen.
Ball bearings Rs. 3 per
bearing
Sticker on the pen Rs. 2 per
sticker.
Fixed Costs Rs. 6,00,000 p.a.
2. Select the Financial
Statements (Balance sheet / Profit & Loss) of any listed Company. Explain
the use of and calculate any 5 ratios. Analyse. (10 Marks)
3. a. Explain what is meant by
product mix analysis. What are the considerations to make product mix
decisions. (5 Marks)
3. b. Sanjay is the owner of
SSR Pvt. Ltd. He needs to item ‘A’ for his business. He can buy the item at Rs.
50/- per piece. Alternatively, he can produce it in-house. His accountant produces
an estimate of the costs of production for the item. Basis that he advises
Sanjay not to produce the item in-house as it was costlier. Comment on whether
the accountant is right or not. Support with analysis. (5 Marks)
Direct Material Cost Rs. 20
per unit
Direct Labour Rs. 10 per unit
Power cost Rs. 5 per unit
Rent of factory allocated to
Item A Rs. 18 per unit
Depreciation of Plant used for
manufacturing A Rs. 6 per unit.
Capital
Market and Portfolio Management
1. Assume that you are
planning to invest in the capital market. What steps will you follow to start
trading in the capital market. (10 Marks)
2. You are given the following
information on two stocks BI and B2. The stock B1 performed well in slowdown as
compared to B2. Both the shares are selling at Rs.90 per share. The estimated
rupee return of the stock is given as follows:
Economy’s
Behaviour
High Growth Low Growth Stagnation Recession
Probability 0.45 0.25 0.2 0.1
Return on B1 90 98 106 122
Return on B2 120
104 72 48
Calculate the expected return
and risk in the following cases:
1. When you invested 5000 in
B1
2. When you invested 5000 in
B2
Write down your preferences
(10 Marks)
3. There is an ongoing debate
regarding the fundamental analysis and technical analysis. One school of
thought supports fundamental analysis, while the other school supports that
stock market cannot work effectively without technical analysis” these
statements have raised a confusion among the investors.
a. As a security analyst how
do you effectively explain the difference between fundamental and technical
analysis to the investors. (5 Marks)
b. Do you prefer one analysis
over the other? Give reasons for your choice. (5 Marks)
Cost
& Management Accounting
1. The data shown below relate
to an industrial organization that manufactures household appliances.
Standard quantity required of
materials item 0009 1 kg.
Standard price per kg. ₹ 10
Product in a month appliances
100 kgs.
Actual quantity of materials
used 98 kgs.
Actual price paid ₹ 11/kg
The following calculations for
variances have been made:
Material usage variance = 2
kgs. @ ₹ 11 = ₹ 22
Material price variance = 100
kgs. × ₹ 1 = ₹ 100
Do you agree with these
calculations? If not, provide a correct calculation for the
variances. (10 Marks)
2. ABC Ltd. started a factory
in Kolkata on 1st April, 2021. Following details are furnished about its
activity during the year ended 31st March 2022.
Raw Material consumed – 40,000
units @ ₹7 per unit.
Direct Wages:
Skilled worker – ₹9 per unit.
Unskilled worker – ₹6 per
unit.
Royalty (on raw material
consumed) @ ₹3 per unit.
Works overheads @ ₹8 per
machine hour.
Machine Hours Worked 25,000.
Office Overheads at 1/3rd of
works cost.
Sales Commission @ ₹4 per
unit.
Units produced 40,000
Stock of units at the end
4,000 units, to be valued at cost of production per unit. Sale price is ₹60 per
unit. Prepare Cost sheet showing the various elements of cost. (10 Marks)
3. a. What are the
implications of Economic Order Quantity in proper inventory management? (5
Marks)
3. b X Ltd. estimates its
carrying cost at 15% and its ordering cost at ₹9 per order. The estimated
annual requirement is 48,000 units at a price of ₹4 per unit.
a) What is the most economical
number of units to order?
b) How many orders should be
placed in a year?
c) How often should an order
be placed? (5 Marks)
Marketing
of Financial Services
1. Explain the concept of
Online Marketing of financial services. How is it changing the way financial
services are sold in India? (10 Marks)
2. One of your clients wants
to apply for a Home Loan in the next 12 to 18 months. Few months back the
client had lost his job and delayed his car loan repayments. The client is
worried that this may impact his credit score maintained by Credit Bureaus.
Suggest a roadmap to your client to improve his credit score. (10 Marks)
3. You are a Financial
Planner. Your clients Ameet ( aged 33 years) and Supriya (aged 31 years), have
a daughter Rima (aged 3 years) require your help to make few financial decisions.
(You can make any assumptions to further build up your case.)
a. Ameet wants to buy a Life
Insurance cover within a limited budget. He is confused whether he should buy a
ULIP or a Term Plan. Recommend the product best suited for him giving valid
reasons. (5 Marks)
b. Ameet and Supriya want to
invest for their daughter Rima’s higher education for the long term (over 15 to
17 years). They want to know whether they should make lump sum equity mutual
fund investments or invest in SIPs of Equity MFs. (5 Marks)
Taxation-
Direct and Indirect
1. For the purpose of charging
taxes, the Indian Income Tax Act, 1961 has identified and defined the specific
heads of income. The charging sections of each head defines the scope of income
to be charged under each head. Discuss precisely all the heads of income as
mentioned under the Income Tax Act 1961. (10 Marks)
2. GST N is a non-government
body. This body handles the IT system of the GST Portal. Discuss the functions
discharged by the GSTN in details (10 Marks)
3. Mrs Meera purchased a
residential house property on August 6, 2019for R 30 lakhs. She made certain
capital expenditure for the house in the month of January 2020 for Rs2 lakhs.
She disposed off the property in April 2021, for Rs 40Lakhs.
a. Discuss about the exemption
available under section 54 (5 Marks)
b. Considering Section 54,
Discuss the amount of exemption if any, amount of type of capital gain taxable
in the hands of Mrs. Meera if she purchased another property from the sales
proceed in the month of May 2021. (5 Marks)
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