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INTERNAL ASSIGNMENT APPLICABLE FOR SEPTEMBER 2023
EXAMINATION
Financial
Accounting & Analysis
Q1. Provide the journal entries for the following
along with detailed narration in the books Tristar Industries Ltd. (10 Marks)
05 January 2023 Commenced
business by issuing equity capital worth 25 lakhs. This amount was transferred
to the current account of the business.
07 January 2023 Purchased
goods worth ₹150000 on credit from Ms. Greenest Co.
11 January 2023 Sold goods
to Ashray Co. for ₹575000 on credit.
13 January 2023 Purchased
Machinary worth ₹725000 from ICK and cheque was issued to them for the full
payment.
20 January 2023 Purchased
shares of ALZ Ltd. for ₹345000 for long term investment.
29 January 2023 Paid
salaries ₹125000 and rent ₹35500 from the bank account of business
Q2. Ratio analysis is an important aspect of fundamental analysis
prior to considering any company for investment. Select any company of your
choice and using the balance sheet & Profit & loss of the company
compute the following ratios for the years 2021-22 & 2020-21 and provide
your analysis: (10 Marks)
Current
Ratio
Debt-Equity
Ratio
Net
Profit Ratio
Operating
Profit Ratio
Earnings
per share
Q3.
Cash flow statement complements the income statement and the balance sheet
summarizing all cash inflows and outflow transactions in the company within the
given financial year. However, there are two different methods of preparing the
cash flow statement – direct and indirect.
A)
Enlist the differences between Direct and Indirect method of cash flow
statement. (5 marks)
B)
Lets consider the case of XYZ Ltd., a manufacturing company based in India. In
the fiscal year 2022, XYZ Ltd. raised INR 50 crores by issuing new equity
shares and INR 100 crores by taking on long-term debt. The company also repaid
INR 80 crores in long-term debt and paid INR 30 crores in dividends to
shareholders. Calculate the cash flows from financial activities for the
company. (5 Marks)
Information systems for
managers
1. ABS
Bank has provision of accommodating only 100 bank accounts of Customers. The
entire bank operations are being managed by the bank using the cloud services
provided by the vendor.
The
number of account holders who wish to open their account in ABS bank suddenly
increased to 150. As the bank can only accommodate 100 bank accounts,
therefore, the problem of managing extra 50 account lies. Suggest how the
sudden increase of 50 bank accounts will be managed by the ABS bank. Which
cloud deployment models were used by the ABS bank prior to increase in bank
accounts and after the bank accounts were suddenly increased. Discuss the
features of each cloud deployment models in detail and also how ABS bank will
manage these deployment models. (10 Marks)
2. Edutech
is a leading educational institution providing various degree programs to the
learners at graduation and post graduation levels. The course coordinator
manages the daily enquiries for programs in which students are interested to
take admission in. If some fee concession is required by group of students then
the manager of the admission department has privilege to provide that. Also, on
the basis of the enquiries received for new programs, the top management takes
decisions on launching of new programs. Considering the above scenario, specify
the Transaction processing system, Management Information System and Executive
support systems for Edutech institution. Also, specify the features of each of
these information systems. (10 Marks)
3. In
a State University, the processes of various departments like admission,
enrollment, academics, examination etc needs to be integrated together to
establish relevant coordination between the various departments of the
university. Considering the above scenario, answer the following:
a) Specify
the system which the university will use so that the processes of all the
departments can be streamlined. Also, mention its benefits and features. (5
Marks)
b) Discuss
the challenges in implementing that system. (5 Marks)
Organizational behavior
Q1.
Arjan is an employee who is never on time to work or meetings. He has been
issued several warning memos but in vain. The management is not able to take
stringent action against him as he is very good at his work and is one of the
top performers. As his reporting authority you still feel that he should
respect time and be disciplined. From the different elements of reinforcement
which one should his manager choose to get the desired behavior? Conclude by
giving why it (the one which you chose) is the best suited. (10 Marks)
Q2.
Choose one Asian and one European country. Compare and contrast in their
cultures with regards to Geert Hofstadter’s Culture model (10 Marks)
Q3.
Krabi Textile is going online from retail mode as the management feels that it
is the need of the hour to be present in the digital space. People are
resisting this change and you are the one chosen as the leader by the
management to lead in this tough time.
a) What
all people skills would be required by a leader to be effective in such times?
(5 Marks)
b) How
would you differentiate between being a manager and leader? (5 Marks)
Business economics
From
the given table calculate the following mentioning the formulas clearly for
Variable cost, Average fixed cost, Average variable cost and Average cost. (10
Marks)
Output Total cost fixed cost Variable cost Average fixed cost Average variable cost Average cost
100 1600 1000
200 2300 1000
300 3200 1000
400 4300 1000
500 5650 1000
1000 13,650 1000
2. State
how the ordinal utility approach to consumer behavior is different from the
cardinal utility approach by Marshall. In the context of indifference curve
(IC) technique using ordinal utility approach, explain whether following two
statements are true. – “IC slopes downwards” and “Slope of indifference curve
indicates the rate at which individuals are ready to substitute one commodity
by the other”. Substantiate your view on each of the statements separately (10
Marks)
3. a.
“Business Cycle is dynamic in nature and moves through various phases”.
Elaborate the given statement with different phases of Business cycle.
b. Elaborate
Price Demand, Income Demand and Join Demand and cite an example to enumerate
these types of demand.
Business Law
1. Please
explain the different rights of consumer with special emphasis on the rights
introduced under the Consumer Protection Act, 2019. (10 Marks)
2. Please
explain any two (2) types of intellectual property rights and provide an
example of each of the intellectual property right. Kindly note that the
examples should be real life cases (10 Marks)
3. Samiksha
wants to start a new organization that will have chain of pet salons in India.
She is planning to start the organization all by herself as the owner. She
needs clarity on setting up of the organization and has raised few queries.
Kindly advise:
a) What
are the different Unincorporated and Incorporated forms of organization? Please
explain each of them.
b) She
intends to use “BuBri” as the name of the organization. She wants to know how
she can claim intellectual properties for the name. Please explain the type of
intellectual property/properties that can be claim and procedure of registering
it? (5 Marks)
Marketing of financial
services
Q1)
Amit bought a Family Floater Health Insurance policy from a leading private
General Insurance company through his Bank. His wife Preeti, covered under the
policy was hospitalized for 5 days. The insurance company has not yet settled
his claim even after 2 months of making all submissions. What steps and
strategy should Amit follow to ensure that the insurance company settles his
claim?
Q2)
Your client, Dilip Aswani had avoided investing in equities for his long term
goals. He found equity investments too risky and did not understand when to
time his entry and exit in the market. Explain some investment techniques that
help negating the biases involved in investing.
Q3)
You are a Financial Planner. Your client Alpesh Shah (age 32 years) works with
a pharma company earning Rs. 18 lakhs per annum. His wife Prema (age 30 years)
is a homemaker. They have one daughter (age 3 years). The couple requires your
help to make some financial decisions. (You can make any assumptions to further
build up your case.)
a)
Alpesh wants to buy a Pure Risk Life Insurance cover of Rs 1.5 crore. He is
confused whether he should buy a ULIP, Endowment or a Term Plan. Recommend the
product best suited for his requirement.
b)
Alpesh has expressed his desire to retire by the age of 55. Design a retirement
plan for him.
Financial institution and
markets
Q1.
“Development Financial Institution is an alternative financial institution
comprising community development financial institutions, microfinance
institutions, etc.” Explain the role and functions of various development
financial institutions in India with examples. (10 marks)
Q2.
Rishi is a web aggregator in the insurance business and has a good
understanding of various instruments sold in the Indian insurance Markets. He
is now compiling the details about the products sold under the non-life
insurance policies and the constituents who will help a client in this process.
You are therefore required to help Rishi understand various non-life insurance
policies with examples. (10 marks)
Q3a.
Yatharth is a beginner in financial market investments. He is exploring various
risks associated with an investment in the financial market. Explain the brief
various risk associated with investments in the financial market. (5 marks)
Q3b.
“The foreign exchange market is considered to be the largest and the most
liquid financial market in the world.”
Considering
the above statement, explain the concept of the currency market and the
significant role it plays for various foreign market participants. (5 Marks)
Operations and supply chain
strategies
1. There
is a multinational company PQR that operates in the retail business. The
company also launched a couple of new products with their label. Customer
demand is increasing because the company has a good product mix. Whereas the
level of actual performance is not that much increased. As you are appointed as
supply chain manager, suggest some strategies to the organization that
ultimately increase performance.
2. Consider
last month you started a new business of Electronics items. You are also
thinking to start different branches of your business in your city as well as
outside. To increase the revenue you may explore the international market. In
the dynamic market, you would face tough competition from different online as
well as offline players during the journey. Analyze and suggest a different
level of strategies that you will implement in the firm that can improve
overall business profit.
3. A
toy company is working in the India market from the last couple of years. The
company has many branches within the city and outside as well. The company
thinking to start its own manufacturing unit and the government is also
motivating manufacturers to start manufacturing within the Indian market.
a) Explain
various competitive dimensions in detail that company needs to rework to get
better market share and achieve business excellence in the supply chain.
b) Management
is confused about the selection of the production process. Kindly suggest the
best method in the production process that improves efficiency.
Enterprise resource planning
Question:
Read the case study – ‘Cooking Food Products (CFP)’ and answer the following
questions.
https://adhocfilesngasce.s3.ap-south-1.amazonaws.com/academics/1686563711GSlpq.pdf
1. Identify
the issues that led to CFP implementing the ERP. (10 marks)
2. What
were the business advantages of using ERP? As part of ERP 2.0, suggest the
benefits of integrating ERP with SCM solutions? (10 marks)
3. Keeping
the above case as a reference,
a) Explain
the impact of mobile app integration with ERP (5 marks)
b) What
distinct additional advantages CFP would get by integrating CRM systems as
well? Explain using any one use case for the same. (5 marks)
Procurement management
1. Explain
various steps in the procurement cycle with examples.
2. Discuss
the various supplier evaluation criteria with appropriate examples.
3. Consider
India is procuring fighter air craft from France. While procuring this aircraft
India expects to get some part of technical knowhow to be transferred from
France.
a) Explain
various challenges involved in technology acquisition.
b) Explain
the process of technology acquisition.
Total quality management
Q.1
You are approached by a quality circle group leader to help him understand the
seven quality tools and how to use them in solving a process problem his team
is working on. Discuss how you would help him by explain in brief each tool,
their importance and use with relevant examples. (10 Marks)
Q2.
Maxx Industry wants to implement Total Quality Management (TQM) in its
organization. Discuss the principles of TQM and the points that Maxx needs to
consider while implementing TQM. Give relevant examples. (10 Marks)
Q3.
Acceptance sampling is the process of accepting or rejecting a lot based on a
sample drawn from a lot after evaluating it on predefined parameters.
a)
Discuss the acceptance sampling procedures and the reasons for acceptance
sampling. (5 Marks)
b)
Explain the four parameters of an OC curve with examples. (5 Marks)
Retail banking
Q1. An
effective lending life cycle results in sustained revenue generation, healthy
loan portfolio and reduction in NPA level. Discuss the different stages of loan
origination. Also discuss the essentials of good credit. (10 marks)
Q2.
Banks while granting loans insist on security. The reasons are obvious like
reducing risk as security helps the bank in time of loan recovery. What is the
difference between Primary security and Collateral security, what would be the
features of collateral security? In case of a car loan, what is primary
security and collateral security (specify any four different types of
collateral security). (10 marks)
Q3.
Technology is the driving factor to increase efficiency and smooth functioning
of banks.
a)
Explain Authentication factor and explain any three authentication factors. (5
marks)
b)
What is cloud banking – its advantages and disadvantages. (5 marks)
Commercial banking System
& Role of RBI
1. Creation
of charge on securities deposited with the bank, for availing loan facility, is
one of the important tasks of Credit Department of Bank. Explain the different
modes of charge creation
a)
Lien marking
b)
Hypothecation
c)
Equitable mortgage
d) Pledge
2. Recovery
of stressed assets (NPA) is one of the major assignment of banks today, who are
reeling under pressure of mounting NPAs. Recovery not only unblocks the blocked
capital of bank but it also has a direct bearing on the Profit & Loss
Account report of the bank. What are the different modes of recovery explain at
least five and give your rationale for choosing these five methods
3. Most
of the banks are opting for non-fund based lending than traditional fund based
lending. Fee based income and advisory services are now a major source of
income for the banks than conventional interest earning from assets financed by
banks.
a) From
above statement explain different types of non-fund based lending activity of
the bank, explain any three.
b) What
are fee based and advisory activities of banks, explain any three
Supply Chain Management
1. “Vidyut”
is a electric bike start-up which commenced operation in 2015. They cater to
low power vehicle for town ride. Their focus is Max 30 Kms speed limit vehicles
which give maximum mileage of 40 Kms per full charge. Price point is also
matching this basic specification. With the city traffic increasing, they are
seeing good volume increase for their e-bikes. There are about 6 variants in
their portfolio currently in addition to old models launched in the past. The
need they face is distribution of replacement batteries, maintenance parts in
addition to vehicle itself. They have high business activity in Bangalore,
Mangalore, Mysore etc. They have home pickup and delivery for regular service
customers.
Describe
any 3 types of distribution network design they can look at to cater to the
sales of vehicle, batteries, spare parts and also service provision? (10 Marks)
2. “NAVRASA”
ice-creams have 100+ varieties of flavors and pack sizes. They also come up
with new variants of flavors, innovative pack designs and also graphics on
packs. Increase in variety leads to short life cycle, out of stock and some
huge stock which needs to be disposed as well. The immediate step they want to
address is to ensure availability before they move on with other phases of
improvement. Recommend how you would approach safety stock maintenance for
NAVRASA? (10 Marks)
3. “Viswakarma”
is building materials manufacturers. They make Tiles, Bricks, Canopy from
nature friendly, light weight, re-usable, durable materials. They have high
variety of finished products from limited number of raw materials.
a) Describe
aggregate planning and role of aggregate planning? (5 Marks)
b) Describe
and apply aggregate planning strategies in this case situation? (5 Marks)
Warehouse Management
Q1.
Develop SOP (standard operating procedures) to be followed in a warehouse used
as a distribution center for e-commerce with respect to following points. (10
Marks)
Receiving
and storing materials
Safety
of Products
Safety
of staff
Consolidation
and Dispatch
Handling
returned materials
Q2.
Mention the Roles/responsibilities and activities conducted by a warehouse
manager in a ware house operating for a chain of quick service restaurants. (10
Marks)
Q3.
MyByte Company is a retail organization that sells electronics and appliances.
The company has several stores in different cities and a centralized warehouse
to manage its inventory. The warehouse is responsible for receiving and
distributing products to the stores, as well as handling returns and managing
the overall inventory.
However,
the company has been facing several issues with its warehouse management
system. Find the most appropriate solution to the problems listed below.
a) Inefficient
inventory management: The warehouse is often overstocked or out of stock on
important items, leading to a loss of sales and customer dissatisfaction. (5
Marks)
b) Poor
tracking and monitoring: The Company has difficulty tracking the movement of
items in and out of the warehouse, which results in a lack of visibility and
control over inventory. (5 Marks)
Managing Business Process
Outsourcing
1. BPO
is often considered to be a high-risk project for an organization. Every organization
will face certain risks that need to be evaluated and for which appropriate
mitigation measures need to be determined.
2. Contracting
and contract management are the baseline for a successful BPO project to
maximize value for your organization. Your organization appoints you to
negotiate with a potential BPO partner for outsourcing of logistics and supply
chain processes. How can you ensure that the contract reflects the best
interests of your organization? (10 Marks)
3.
‘Paws & Whiskers’ (P&W) is one of the leading and well-known online pet
stores that offer trendy apparel and pet-related accessories. They are
well-known for their fast and secured delivery of pet products to their global
clients. P&W was looking for a reliable and cost-effective service provider
who could help them with email support services along with delivery-related
support for their business. They were overburdened with the operations and
wanted a service provider who could reduce their workload.
Considering
the client’s requirements and business challenges, an BPO in India devised a
project plan for the client. They initially started with a trial week to
understand the scope of work and the types of customers we would have to handle
during the project. The main aim of this exercise was to get rid of the backlog
and understand the project to scale up.
They
hired a highly skilled and experienced team who underwent a training program
for 5 days which made them project ready. Each of the members was assigned a
daily target to resolve the open tickets, which would be further delivered to
the client’s portal. Despite being a spike in the email volumes, the BPO was
able to deliver the best quality services to the client. The client was not
only impressed by the quality of the email support services delivered but also
the cost-effectiveness of the entire project. They are now considering
possibility of outsourcing a few more of their business processes.a
a) Which
business processes could the company consider for further outsourcing? Justify
you answer. (5 Marks)
b) Would
a strategic partnership be possible between the BPO and P&W? Justify your
answers providing pros and cons of the decision. (5 Marks)
Digital marketing
Case:
You
have been appointed as the marketing manager for an exquisite high-end luxury
hotel chain known for its opulent accommodations and impeccable service. The
hotel caters to affluent and discerning travellers seeking extraordinary
experiences. With its iconic locations in the world’s most prestigious
destinations, the hotel offers breathtaking views, meticulously designed
suites, and an array of exclusive amenities such as private butler service,
fine dining restaurants curated by renowned chefs, and luxurious spa
facilities. The hotel’s target customers are sophisticated individuals who
appreciate the finer things in life, including personalized attention, privacy,
and a seamless blend of elegance and modernity. They seek a haven of
indulgence, where every detail is thoughtfully crafted to exceed their
expectations.
1. Explain
how you would apply the concept of the 8Ps to develop an effective marketing
mix for the luxury hotel chain. Provide a detailed description of each P and
its relevance in the context of the luxury hospitality industry. (10 Marks)
2. What
are the various traditional and online platforms that you will use to promote
the luxury hotel chain? Explain the same with reasons. (10 Marks)
3a.
You are a marketing manager for a leading consumer electronics company that
recently embraced digital channels as part of its overall marketing
communications strategy. Assess the impact of integrating digital channels on
IMC. Provide examples of how each digital channel will enhance the overall
marketing communications. (5 Marks)
b. You
have been hired as a digital marketing manager for a fashion retail company
that wants to enhance its online presence and drive more sales. Implement the
ASCOR Digital Marketing Framework to devise a tailored approach for the
company. Explain how you would execute each phase of the framework to achieve
the business’s marketing objectives and establish a competitive edge in the
fashion industry. (5 Marks)
Taxation-Direct and Indirect
Q1.
Suppose you have been hired as a tax consultant by an individual who is an
Indian citizen but has been living outside India for the past few years. The
individual wants to know how their residential status will affect their tax
liability in India. Prepare a report that outlines the criteria for determining
the residential status of an individual under Indian tax laws and explain how
the tax liability is calculated based on the residential status.(10 Marks)
Q2.
Explain the concept of Input Tax Credit (ITC) under the Goods and Services Tax
(GST) regime in India. Discuss the conditions for claiming ITC, and the various
scenarios where ITC can or cannot be claimed. Provide examples to support your
explanation. (10 Marks)
Q3. A)
Compute the taxable income from salaries for Mr. Rohit, a resident individual
in India, for the assessment year 2022-23. Provide a detailed computation of
his gross salary, exemptions, deductions, and tax liability. (5 Marks)
Given
details:
–
Basic salary: Rs. 5, 00,000 per annum
–
Dearness Allowance: Rs. 1, 00,000 per annum
– House
Rent Allowance (HRA): Rs. 2, 00,000 per annum (out of which Rs. 1, 00,000 is
exempt)
–
Leave Travel Allowance (LTA): Rs. 50,000 per annum (fully exempt)
–
Medical Reimbursement: Rs. 20,000 per annum (fully exempt)
–
Professional Tax: Rs. 2,400 per annum
–
Provident Fund Contribution: Rs. 60,000 per annum
–
Standard Deduction: Rs. 50,000 per annum
Q3. B)
Compute the taxable income from other sources for Mr. Aryan, a resident
individual in India, for the assessment year 2022-23. Provide a detailed computation
of his income from other sources, exemptions, deductions, and tax liability. (5
Marks)
Given
details:
–
Interest earned on savings bank account: Rs. 15,000 per annum’
Interest earned on fixed deposit: Rs. 30,000
per annum
–
Dividend received from stocks: Rs. 12,000 per annum
– Gift
received from a relative: Rs. 75,000
–
Interest received on loan given to a friend: Rs. 20,000 per annum
–
Professional Tax paid: Rs. 2,400 per annum
–
Standard Deduction: Rs. 50,000 per annum
Capital Market and Portfolio
Management
1. Mr.
A invested in stock market, but he is shocked because many different charges
have been imposed on him. As an investment adviser provide information to Mr. A
about different charges that investors have to bear.
2. Every
investor expects maximum return from his investment. Suppose Mr. B buy 100
shares & invested Rs. 1, 00,000/- in share market for 1 year. How will you
calculate the return from investment if company is giving dividend of Rs. 10/-
per share & after 1 year price become 2000 per share.
3 a.
Mr. A got a new job & has a good salary. Now he is planning for investment
in retirement plan. As an investment adviser give detail information about
different retirement plans.
b. At
the time of investment every investor wants less risk with good return. But
individual’s investment pattern is depending on his future need and according
he creates his portfolio. As an investor what will be the objectives of your
portfolio?
International Business
Q1.
You are a manufacturer of Ayurvedic products from India and are keen on
expanding your business globally. Discuss the challenges of marketing your
product globally and suggest measures to overcome them?
Q2.
Various products from China dominate our markets and have made production unprofitable
for Indian manufacturers. In your opinion should we allow the entry of Chinese
products in our country?
Q3.
Read the following case study carefully and then answer the questions that
follow:
India
achieved a record food grain production of 281.37 million metric tons due to
fertile soil, good rainfall and use of genetically modified seeds. From a net
importer of food India today exports food grains to various countries like,
Iran, Qatar, UAE, Indonesia etc. Ironically India is home to the largest number
of hungry people. Around 213 million go hungry and are malnourished people as
they do not get proper two meals a day. Food distribution channels are weak and
about 10 % of the stored food grains is being wasted and eaten up by rats and
birds while human population is deprived of food.
a)
Explain whether India should continue to export food grains to various other
countries?
b)
Suggest a strategy how India can solve the above dilemma and embark on large
scale food grain exports?
Custom Shipping and Insurance
1. You
have started your own import export business with good financial background.
You also have a good team of friends as partners who have good experience in
shipping, freight forwarding and customs clearance. Your company has been
invited to fill one tender for one project export from Mumbai to Singapore
which is nearly a ship load of goods. Please discuss with your team and suggest
a suitable charter for this job. (10 Marks)
2. You
have joined as a Head of Insurance section of one Construction Company. This
company carries out turn key projects all over the world. Your company got a
contract to erect a tower in Kolkata and all goods and manpower have to be sent
from Mumbai. You also have to hire some expensive machines from third parties
to complete this project. Please suggest a suitable insurance policy to your
company to carry out this project. (10 Marks)
3. An
importer imported 50 Laptops from U S on FOB basis. During the examination of
consignment the customs broker found that the boxes were in damaged condition
and 5 laptops are missing. The importer is your friend and is asking:
a) whether
he has to pay duty for the missing 5 laptops (5 Marks)
b) how
will he get the insurance claim for these missing 5 laptops (5 Marks)
Export Import Procedures and
Documentation
Q1.
Your company wants to import copper rods for manufacturing finished product.
Your company is seeking your guidance to select a right country and company for
Import. You need to provide the sources of information from where they can get the
Details of various companies and countries who produce copper rods. Kindly give
a List of sources to get the above information.
Q2.
Your friend wants to export a small parcel to US. He wants to send thru post
office as post parcel. He seeks your guidance on documentation to export thru
post. Explain the documentation for export through post parcel.
Q3.
When you negotiated the prices to import one consignment from Singapore, the
Supplier suggested two inciters i.e. CIF and FOB terms. Your company does not
understand these two terms. Please give a write up
a. On
CIF and FOB terms
b. According
to you, which one is better?
Marketing Research
Q1)
After pandemic, the world is looking for more healthy options, which is a
threat to fast food companies. Develop a market research plan to identify the
challenges faced by McDonalds. Identify the process of customer buying journey
using survey method and develop the questionnaire for the same. (10 Marks)
Q2)
Conduct a primary data survey on consumers (approx. 50) to understand their
behavior and expectations from shopping on ecommerce. Report the results using
data analysis using charts, pivot tables and cross tabulations. (10 Marks)
Q3)
Amul plans to launch a new range of health juice drinks for children. The
objective is to create a nutritious drink that can be given to children as
breakfast supplement. The challenge with such drink is to maintain nutritional
value along with the taste that would be liked by children.
a. Explain
the process in detail to arrive at the creation of your new products. Explain
the test marketing process along with justification. (5 Marks)
b. Draft
a questionnaire containing approximately 15 questions that would help Amul
market to the children. Who would be the appropriate respondent and what
technique would be used. (5 Marks)
Services Marketing
1. You
stay in an urban set up and in your city, health services for senior citizens
are extremely unreliable. You are considering to offer the services online.
What do you think would be the factors that would attract your customers to
this online service? (10 Marks)
2. You
are an entrepreneur who runs a food truck. Your food truck has been very
successful and you now to want to expand your services. However, the challenge
is the availability of necessary manpower to do this. Capital is also your
second big challenge. Couple of your friends has suggested using the franchise
route to expand the business. What would be the challenges and advantages of
using the franchise mode? (10 Marks)
3. Rajat
wants to start a jungle themed restaurant. However, he is unsure of how the
Serviscape would look like. Can the serviscape be a differentiator to the
brand. If yes, then for how long. The second biggest challenge he faces is that
themed restaurants run very well for the first couple of years and with time,
others copy such models. What will you advise Rajat on building a strong brand
for your services.
a) How
should the serviscape be designed? Can the serviscape be a differentiator to
the brand? (5 marks)
b) How
will you build a strong brand for your service offering? (5 marks)
World Class Operations
1. Strategies,
Systems and Processes are regarded as the building blocks of World Class
Operations. With reference to an example of a firm which has achieved world
class operational standards in services or manufacturing, establish how these
building blocks have been crucial in achieving the standards.
2. DOE
is a systematic approach of evaluating the production processes of
organizations to find out the process inputs which have significant effect on
the output. With reference to this explain how Dr. Taguchi’s method is
important in the execution of DOE
3 a)
Quality Awards are recognitions of achieving world class standards in
operations. These awards are instituted by renowned International and National
Bodies. State the interventions by which a manufacturing company located in
India can compete for getting the award instituted by The Institute of
Directors.
b)
With reference to Deming Prize, narrate the process followed by any one of the
recipients of your choice, in achieving the award
Lean Six Sigma
Q.1
List the various activities of DMAIC along with tools for conducting business
process improvements for any mobile manufacturing organization. Make a list of
any 5 process audits that can be used in a mobile manufacturing company and
explain at least 2 such audits.
Q.2
Imagine yourself being a six-sigma project leader in an online food delivery
company. Create a fishbone diagram for the problems (any 5) being faced by any
online food delivery company taking orders from customers through its app and
explain the steps involved in the Failure Mode Effective Action (FMEA) with an
example for each step.
Q.3 A
quick service restaurant in India is looking to hire staff for expanding
operations. Many hiring managers have grumbled that the HR dept. is not
recruiting staff fast enough and the HR director has been informed by top
management to improve upon the hiring process. The HR director came to know
that you and a few other staff members have completed a Lean Six Sigma course
and he/she appoints you as the team lead to analyze the recruitment and hiring
process. The HR department does the sourcing of candidates themselves and only
occasionally works with external recruitment agencies on an ad-hoc basis. The
restaurant does not have an HR IT system to manage the hiring process. Email is
the main means of communication.
a)
Relate your understanding of how a new staff member is recruited from the time
when a hire request is received by HR to the point when the employment contract
is signed by the selected candidate using the SIPOC diagram for a typical
recruitment process as an example.
b)
Mention any 5 points of difference between verification and validation with
examples for each.
International Banking &
Foreign Exchange Management
Q1)
Recently, we have seen quite a volatility in exchange rates globally. Discuss
the role of exchange rate regimes in international banking and their impact on
foreign exchange management. (10 Marks)
Q2)
Our Finance market recently commented on India’s capital account. Explain
Capital account What is the balance of payments and what is its significance in
international banking. (10 Marks)
Q3) A.
Discuss the various benefits and challenges of conducting cross-border
transactions and the impact on international banking operations. (5 Marks)
New Product Development and
Managing Innovation
Q1.
Explain the different product/technology lifecycle stages. List an example for
a product/company and use it explain different aspects of the
product/technology lifecycle stages (10 marks)
Q2. An
important aspect of launching new products is chalking out a ‘new product
strategy’ for the product even before getting into idea generation. Imagine
that you are in the Product division of a large multi-national premium mobile
manufacturer. The company would like to launch a mid-level cheaper version for
the Indian market. In the context of this example, analyse the strategy using 2
models of strategic planning – Ansoff Matrix and BCG matrix. (10 marks)
Q3 a)
What are the 4 different types of innovation-based technology and market?
Provide a real-life example for each. (5 marks)
Q3 b)
Why should companies do competitor analysis; what are the benefits? Explain
Porter’s 5 forces model with an example from an industry of your choice. (5
marks)
Insurance & Risk
Management
Q1) In
case if a Business Man want to avail 3 tier Insurance as Keyman Life & his
Family Insurance, Health Insurance along with Property Insurance. As per
Insurance basic Principles which 3 IMP / Crucial Principles would be foreseen
in Insurer & Insured Contract Signing – Kindly explain with relevant
paradigm (10 marks)
Q2) If
a Company establish Risk Management Dept. Kindly explain how a Risk Manager can
foresee & chalk out different types of Loss Exposures for them? (10 Marks)
Q3.a.
Explain the technicalities of Re Insurance that can be perceived /applied well
in advance by Insurance Company? (5 Marks)
Brand Management
Indian Delights is a retail chain of stores that specializes in selling
a variety of traditional Indian snacks. With a focus on preserving the essence
of Indian culinary heritage, the organization sources and offers a wide range
of mouth-watering snacks from different regions of India. Indian Delights takes
pride in adhering to a traditional concept of business, reminiscent of the
bygone era when small local stores played a vital role in the community. Each
store is designed to recreate the ambiance of a traditional Indian marketplace,
evoking nostalgia and a sense of familiarity for customers. The staff
members are friendly, knowledgeable, and passionate about Indian snacks,
ensuring a personalized and authentic shopping experience.
One of the major challenges faced by Indian Delights is the lack of
advertising and promotion efforts. The organization relies heavily on
word-of-mouth marketing and the loyalty of their existing customer base.
However, in an increasingly competitive market, this approach proves
insufficient to attract new customers and expand their reach. Without effective
advertising and promotion, Indian Delights struggles to create awareness and
build brand recognition beyond their immediate localities.
Another hurdle faced by Indian Delights is the absence of a specific
brand name that unifies all their stores. Each store operates under a different
name like Mumbai Delights, Kanpur Kachori, Delhi Delights, etc. leading to a
lack of brand consistency and recognition across different locations. This
poses challenges in establishing a strong brand identity and dilutes the
potential impact of their marketing efforts.
1. What are the various types of brand elements that you
would suggest for Indian Delights? (Note: You can even change the brand name
i.e. Indian Delights in totality) (10 Marks)
2. Explain various types of Marketing communication that
you will use to make Indian Delights a national brand. (10 Marks)
3. a. Explain various ways through which Indian Delights can
leverage secondary brand association (5 Marks)
b. What are the benefits of Line Extension and how should
Indian Delights take benefit from Line Extension? (5 Marks)
Customer Relationship Management
1. Rajiv is the
CTO (Chief Technological Officer) of ABC enterprises. His organization wants to
implement CRM technology. The biggest worry for him is to convince his top
management on the need for CRM for their organization. His second worry is the
future of CRM as the management would not be convinced if
the future does not look bright for CRM? If you have to advise Rajiv on
the things that you need to include for the presentation, what would it be. (10
Marks)
2. Your company manufactures hi-tech equipment’s which is
used in other industries. Working in close collaboration with your customers is
the key to your success. What kind of CRM roadmap will you draw to enhance the
value for your customers? (10 Marks)
3. Raman has started his online coaching centre for
competitive exam preparations. Although he is hiring the best and the most
competent people, with the best salary, he is not able to compete with the
other players. The market is hypercompetitive. Raman now wants to build a
stronger relationship using his customers.
a. What would be the advantage of a close customer relationship?
(5 marks)
b. What kind of reciprocity mechanisms can you build to
ensure the success of this initiative? (5 marks)
International Marketing
Q1. You are a manufacturer of various herbal products from
India and are keen on expanding your business globally. Discuss the challenges
of marketing your product globally and also suggest ways to overcome the same? (10
Marks)
Q2. “Go Local “is a term that is having resonance with
countries today to promote Local consumption. In your view is it positive for
nations to produce locally and avoid globalization? (10 Marks)
Q3. Read the following case study carefully and then answer the
questions that follow:
A French company Jeanne Oliver Perfumes is contemplating to introduce a
perfume under the brand name SK, named after the charismatic celebrity Shah
Rukh Khan. The perfume is available in two variants, SK Silver for men and SK
Gold for Women. The perfumes are packaged in a 100ml pump spray bottle. The
strategy may be to capture a large number of consumers who are oriented towards
film celebrities. Advertising is planned through television satellite channels
and magazines. You are required to:
a) Analyze the decision and decide in your opinion which
pricing strategy you would like to apply while launching the product. (5
Marks)
b) As cost of manufacturing is low in India and the
French company wishes to export the product from India to other countries.
Examine the various type market entry strategies available to the French
company and which strategy would you use to market the product to other
countries? (5 Marks)
Marketing Strategy
Q1. Explain the
concept of Value Chain Analysis with an example. (10 Marks)
Q2. What do you
mean by Strategy? Explain Corporate, Business & Functional level strategy.
(10 Marks)
Q3. Pratap
Kapoor’s wild dinning format is unique and one of its kind in Mumbai.
Advertised as a jungle theme restaurant, it is named as “Sher Baugh.” Wild
dinning is more of an amusement park then dining space with all the facilities,
which can delight a family. It delivers its promises through robotic animals
and a simulated thunderstorm, features that would delight children.
It gives the
feeling of living in the wild for the urbanites and gives them a break from the
typical fancy restaurants. Mr. Pratap was planning to convert his venture into
a franchise format with opening of outlet in all the metro cities in India.
However, he is not sure of the sale ability of this kind of retail format in
the Indian context. This critic of his venture says that for adults who put the
food over the experience of eating in an artificial jungle the wild dining
restaurant is not all that fun. In addition, the cost incurred in setting up
the format is a point of concern
a) 1What kind of
format is Pratap trying to offer to its customers, what kind of customer
profile/target market should he focus on? (5 Marks)
b) 2Many retailers
have tried to make their store entertaining. What are the pros and cons of
providing entertainment in the retail store or restaurant? (5 Marks)
Consumer Behaviour
1. Rohit is staying in Haryana in a large joint family
consisting of great grandmother, grandparents, their 5 sons – which is four
uncles with their wives and children and Rohit’s parents and Rohit’s sister –
total 24 family members staying under one single roof. Rohit’s cousin Sahil has
come to Mumbai to do his MBA and has fallen in love with a Malayalam Christian
girl Anoo Peter. There is a big discussion in the family regarding the kind of
marriage ceremony to have for Sahil. Determine the different reference groups
that would influence the choice of marriage ceremony for Sahil (10 Marks)
2. Most consumers go through 5 steps while making a
purchase decision – these 5 steps are a]. problem recognition, b]. information
search, c]. alternatives evaluation, d]. purchase decision and e].
post-purchase evaluation. You have a younger sister who is very intelligent and
wants to do her Master’s in Genetics in USA. How will you help your sister to
go about doing only the information search for a good University offering a
very good Master’s Programme in Genetics (10 Marks)
3. a. The dishwasher is a consumer durable that has been
around for quite some time. While there is a widespread acceptability for this
product in western markets – the Indian consumer has not gone over the moon
with this product. Describe how a dishwasher manufacturer can use the five
attributes of a product that affect adoption to speed up the diffusion of the
dishwasher in the Indian Market. (5 Marks)
b. The Indian vehicle driver especially the two wheeler
drivers are notorious for not following signals. How would you use Consumer Buying
behaviour to persuade 2-wheeler drivers to follow signals on roads (5 Marks)
Management Theory and Practice
Q1.
The new management at Arksons Ltd is finding it difficult to direct employees.
They feel they are not able to direct them to do the work as desired. They
recently heard about the Etzioni Theory and have hired you as a consultant to
guide them on the same?
Q2. The
management at Apeejay Ltd feel that performance levels of their employees have
gone down. The management did try to use some motivation techniques but the
same have failed miserably. Can you guide them about techniques to motivate
individuals and groups as motivational trainer?
Q3. Chauffer
& Co. a very successful company dealing in car rentals feels that business
is going down badly. The major reason identified is miscommunication amongst
all the stakeholders which is leading to the losing out on business.
a. Can
you as a consultant guide them about the barriers to communication?
b. Also,
can you help them overcome these barriers?
Marketing Management
Q.1
Prepare an appropriate Segmentation & Targeting strategies related to the
product of High-End Gaming Laptop. Justify your answer with appropriate
justifications.
Q.2
One Plus after being successful in the mobile market is now planning to sell
refrigerators in the market and is ready to make a sizeable investment to
compete with the market leaders. The company has planned to name it as Cool
Plus. It has limited idea around the product and wants to understand the same
through levels of product. As a product in charge, explain all the levels of
product for the product refrigerator Cool Plus.
Q.3
Read the case & answer the questions based on the case: The Aditya Birla
Group has announced a foray into the premium casual dining space in
collaboration with chef restaurateur Rahul Akerkar. The group’s hospitality arm
housed under Aditya Birla New Age (ABNA) will build premium casual dining
restaurant chains across India. The vision is to build the best F&B brands
with a clear focus on both quality & value for customers. The company is
aiming to launch the first restaurant in Mumbai. Based on the above information
answer the following:
a) As
a consultant to Aditya Birla New Age (ABNA), suggest suitable steps involved in
new product launch.
b)
Recommend appropriate advertising strategy for launch focusing on appropriate
message decisions & specific media vehicles (combination of media vehicles
is expected including social media).
Business Communication
1. What is Report Writing? Define the 3 sections of
Report Writing explaining each in detail
2. As an
effective manager and a leader, while writing a negative message to your
audience, which are the steps you would consider before drafting the message.
3. a. What
is Digital Media? What are the ways for optimizing the content for mobile
devices?
b. You
are planning to switch your job and are in the process of applying to another
company. What is a job market? What are the points of an organization and job
opportunity will you consider while in the process of applying for the job?
Essentials of HRM
Q1. French
Educators Ltd. is an Indo-French cultural exchange community. It is planning to
hire more employees for expanding its operations in India. The HR Department is
doing an HR supply forecasting for its expansion. Discuss the seven categories
of information that are required for assessing its skill inventory.
Q2. Patil
Developers has ventured heavily into the commercial building construction
market, leaving all its competitors behind. This has been possible due to its
regular job analysis review process. As their HR Consultant, explain in detail
some of the methods for collecting job analysis data. Give examples as needed.
Q3. Sandeep
has been asked to make a presentation to the HR department regarding the
various sources of recruitment that are used by his IT Company. The company
wants to understand which sources are the most effective and which ones are
not. Help him answer the following questions:
a. Explain to him what are the different internal
sources of recruitment available with the firm. Give examples.
b. External sources of recruitment are also considered
quite effective. Which sources did Sandeep discuss in this context?
Operations Management
1. List
down and briefly explain the various types of inventories along with techniques
of how to manage each. Identify at least three inventory management techniques
applicable to pickup point stores of a large retail business operator with
reasoning for the same. Explain how each technique contributes to the effective
management of inventories for pickup point stores (assume several inventories
of your choice).
2. Define
the theory of constraints and its key principles. Using an example of any
synchronous manufacturing system, identify a bottleneck in the production
process and describe how the
Theory of Constraints can be applied to address this
bottleneck. Also, describe how the concept of drum-buffer-rope (DBR) can be
used to optimize production scheduling and improve overall system performance
3. The
facilities management department is a good example wherein the operations
involve the integration of the “core operations function” to be coordinating
and working in sync with other departments. With reference to the healthcare
sector discuss the following aspects of operations in a big multi-specialty
hospital setup.
a. Explain
the role of operations managers in their interface with other functions in
hospital facilities management. Give relevant examples.
b. Define
Quality and list and discuss in brief the various dimensions of quality in
hospital facilities management.
Decision Science
Q 1: Determine
the probabilities for the below given statements and write your interpretation
using following data.
Do you
like Anupama? No Yes Total Do you like ‘Kyuki sas bhi kabhi bahu thi”? No
15
5
20 Yes
5
25
30
Total
20
30
50
1. What is the probability that randomly selected
person has said “yes, I like Kyuki…”?
2. What is the probability that randomly selected
person has said “ I don’t like Kyuki…”?
3. What is the probability that randomly selected
person has said “yes, I like Anupama…”?
4. What is the probability that randomly selected
person has said “ I don’t like Arupama…”?
5. What is the probability that randomly selected
person has said ‘like Anupama’, also said ‘like kyuki….’ prior to that?
6. What is the probability that randomly selected
person has said ‘like Kyuki….’, also said “don’t like Anupama” prior to that?
Note: Do not use any software for the calculation, you
are advised to show all necessary steps of calculations.
Q2: Calculate the correlations among all possible combinations of
variables using the following data and write your interpretations.
Note:
You are advised to use EXCEL or any other software for the calculation of
correlations.
|
State |
Urban No Of Bank Offices |
Urban Amount Credit |
Urban Amount Deposit |
Urban No of Accounts |
|
ANDAMAN & NICOBAR ISLANDS |
31 |
10798.91 |
23009.661 |
300860 |
|
ANDHRA PRADESH |
4254 |
1771561.22 |
1785273.21 |
56997520 |
|
ARUNACHAL PRADESH |
71 |
18713.635 |
55093.574 |
620951 |
|
ASSAM |
1164 |
321567.825 |
807884.938 |
15333369 |
|
BIHAR |
3056 |
559501.655 |
1812236.67 |
42338127 |
|
CHANDIGARH |
424 |
585840 |
549184 |
3364488 |
|
CHHATTISGARH |
1284 |
599595.538 |
848908.706 |
15436631 |
|
DADRA & NAGAR HAVELI |
35 |
9937.519 |
26367.337 |
488036 |
|
DAMAN & DIU |
43 |
8227.23 |
36462.355 |
473049 |
|
GOA |
397 |
126414.224 |
433800.37 |
3640393 |
|
GUJARAT |
4831 |
3619277.92 |
4567644.04 |
60961143 |
|
HARYANA |
2905 |
1446481.5 |
2226409.05 |
31466846 |
|
HIMACHAL PRADESH |
381 |
90320.203 |
271842.575 |
2927090 |
|
JAMMU & KASHMIR |
819 |
239474.898 |
578992.602 |
8568486 |
|
JHARKHAND |
1501 |
385210.622 |
1302088.44 |
17698133 |
|
KARNATAKA |
6204 |
4337559.3 |
6418221.89 |
72858087 |
|
KERALA |
5949 |
2212958.59 |
3575806.38 |
59406050 |
|
LAKSHADWEEP |
5 |
413.064 |
4906.115 |
34583 |
|
MADHYA PRADESH |
3901 |
1447929.15 |
2508450.77 |
56132871 |
|
MAHARASHTRA |
8846 |
21914275.1 |
21203097.7 |
139566919 |
|
MANIPUR |
84 |
17502.179 |
47232.768 |
1216224 |
|
MEGHALAYA |
165 |
30045.858 |
141589.032 |
1134644 |
|
MIZORAM |
102 |
20101.754 |
51840.488 |
743615 |
|
NAGALAND |
102 |
21505.157 |
70089.604 |
871327 |
|
NCT OF DELHI |
3408 |
9559956.37 |
9604406.95 |
43749602 |
|
ODISHA |
2123 |
678962.946 |
1608027.32 |
21675814 |
|
PUDUCHERRY |
180 |
75818.599 |
118598.454 |
1989219 |
|
PUNJAB |
3681 |
1547952.7 |
2283001.19 |
35795072 |
|
RAJASTHAN |
3988 |
1475735.94 |
2194328.32 |
45786526 |
|
SIKKIM |
39 |
10980.099 |
42445.246 |
303941 |
|
TAMIL NADU |
7218 |
6172405.9 |
5455337.41 |
89424694 |
|
TELANGANA |
3296 |
3359268.45 |
3303802.62 |
43319782 |
|
TRIPURA |
216 |
41708.593 |
127616.832 |
2685808 |
|
UTTAR PRADESH |
8522 |
2490881.56 |
5930432.61 |
117339360 |
|
UTTARAKHAND |
1042 |
251706.35 |
748447.406 |
8992680 |
|
WEST BENGAL |
4498 |
3061581 |
5141434.75 |
65921120 |
Q 3A: In Maharashtra there are 20 Big companies in IT sector. Out
of these, 15 companies are in Mumbai. What is probability that at least two
companies are from Mumbai if total 3 companies selected randomly to form a
sample. Note: Do not use any software for the calculation, you are advised to
show all necessary steps of calculations.
Q 3B: Draw the Line chart using EXCEL for the following variables
and write your interpretations. Looking at the graph/ numbers (in the table)
what type of correlation is suspected between crop area of wheat and cereals.
|
Year |
AREA UNDER CULTIVATION Wheat (Lakh
hectares) |
AREA UNDER CULTIVATION Coarse Cereals (Lakh hectares) |
|
1965-66 |
126 |
443 |
|
1970-71 |
182 |
460 |
|
1975-76 |
205 |
438 |
|
1980-81 |
223 |
418 |
|
1985-86 |
230 |
395 |
|
1990-91 |
242 |
363 |
|
1995-96 |
250 |
309 |
|
2000-01 |
257 |
303 |
|
2005-06 |
265 |
291 |
|
2010-11 |
291 |
283 |
|
2015-16 |
304 |
244 |
|
2020-21 |
311 |
241 |
Strategic Management
1. You
are the CEO of a bank which sustaining continuous loses in its insurance
business although your company has a large bank of customers. What according to
you could be the problem and what solutions would you suggest to the board?
Create a strategic plan to rebuild your business, Do you think retrenchment
could be a strategic option? Justify your answer.
2. The
Pro Kabbadi League PKL is India’s leading kabaddi league but is struggling with
sponsorship. What could be the reasons for this lack of sponsor interest? What
strategies would you recommend to the league management if you were its
strategy consultant?
3. WPP
became a global advertising bemouth because of a relentless acquisition’s
strategy. This has led to its global dominance in such a scenario.
a. If
you were an owner of a small full-service advertising agency what strategies
would you adopt to compete.
b.
Analyze the state of India’s advertising industry and what the industry needs
to do to evolve going forward in this highly competitive technology driven
industry which is dominated by a few global giants.
Business: Ethics, Governance & Risk
1. There
is a growing pressure on business to behave responsibly towards the environment
– according to you is this an ethical demand & expectation? Justify your
answer. Go through the Business Responsibility Report OR Business
Responsibility & Sustainability Report (under directors/statutory reports
in Annual Report FY2022-23) of ONE listed company
(from List of NSE top 500 companies by market
capitalization). Locate the Principle 2: Product Lifecycle Sustainability in
the report and go through it carefully. Present an analysis of what the company
is doing in your own words, to support your above answer. (DO NOT copy paste)
2. Why is
Risk Management one of the key and critical responsibility of a company’s board
and senior management? Explain with the help of an example the cyber security
risk faced by the company, the potential impact of this risk on its key
stakeholders and how did the manage/mitigate this risk. (from the FY2022-23
Annual Report of any ONE listed company from NSE top 500 companies by market
capitalization – look in the Directors report under Management Discussion &
Analysis) (This has to be a different company than the one chosen for Ans1)
3. a. You
are heading a team of 15 members with 3 of them reporting to you directly and
other 12 indirectly. It has been brought to your notice by the accounts team
that one of you direct reportee is misreporting on his/her travel
reimbursements by padding it up with false bills. How will you
handle/resolve/address this situation? Construct your answer stepwise so that
your juniors can learn from it.
b. What
according to you are the 4-5 key contributors to building an individual’s moral
character and why do you say so?
Research
Methodology
Q1. Which
type of research is used for identifying the problems in a business where no
prior information is available. Nestle is launching a new product in field of
ready to eat products. Develop a research plan to identify the opportunities
from market.
Q2. Literature
review provides an insight into the past studies and elaborates on the work
done in a particular area. Conduct a literature review using 8-10 research
papers on your area of interest.
Q3. With the rapid
advancements in artificial intelligence (AI) in recent years, natural language
processing (NLP) has become one of the most exciting fields of research.
Chatbots, virtual assistants, and other conversational agents have become
increasingly popular as people seek more efficient ways to communicate with
machines. One of the most significant breakthroughs in this field has been the
development of large-scale language models such as GPT (Generative Pre-trained
Transformer) by OpenAI. Chat GPT is the latest iteration of these models, which
can be used to build chatbots and other conversational agents that can interact
with people in a way that feels natural and human-like.
a. Develop a detailed questionnaire to survey the
consumer for understanding their experience with ChatGPT.
b. Identify 5 key areas where ChatGPT can be improved
by doing a interview of 4-5 people.
1) Is selling a
science with easily taught concepts or an art learned through experience?
Please illustrate your response with examples
2) As the Vice
President-Sales of Procter & Gamble, you must work closely with your
colleague in marketing in areas like product policies, distribution policies
and pricing policies.
After discussion
with your sales team, you would like to relaunch one of the leading shampoo
brands like Head and Shoulders in a specific geography. What would constitute
the key elements of this relaunch?
3) NEC India is the
Indian subsidiary of NEC which is a Japanese multinational with its
headquarters based in Delhi. NEC India has total revenue of $200 million with
net income of $20 million across all its business units. NEC Globally has revenue
of more than $24 billion with more than 150,000 employees across 50 countries.
Based on the
success of its laptops, display systems and projectors in the global market,
NEC would like to launch these products in the Indian marketplace.
NEC products command
a premium in the market for quality and after sales service.
Laptops, display
system and projectors from NEC are sold through a direct sales force to
corporates as well as through retail outlets like Reliance and Chroma.
As the Vice
President Sales for NEC, you are required to come out with a sales management
strategy covering sales structure as well as compensation and benefits for the
sales force selling laptops, display systems and projectors.
a) There are three
types of sales organizational structure namely line sales organization, line
and staff sales organization and functional sales organization. Out of these,
which one would you recommend for sales force for NEC considering that you will
be selling to both the B2B and B2C segments? Please justify your recommendation
as well.
b) The common methods
of compensation are straight commission, straight salary, drawing accounts and
salary plus commission plan. Which of them would be used by you as the VP
-Sales for the sales team selling NEC products and why?
Corporate Finance
1. Aradhana
Limited has the following 2 investment options:
i) The project requires 1 machine of Rs. 2 lacs with a
life of 6 years. There is NIL salvage value expected at the end of the life.
The annual income in each year is Rs. 100000, Rs. 200000, Rs. 250000, Rs.
250000, Rs. 200000, Rs. 120000.
ii) Cost of the project is Rs. 1.5 lacs with a life of
5 years. Salvage value of the machinery used in the project is Rs. 10000. The
annual income in each year is Rs. 80000, Rs. 80000, Rs. 100000, Rs. 250000, Rs.
100000.
Which option seems more profitable and why?
2. With the
following information, evaluate the projects using payback, discounted payback
and the PI method for the following projects. Discounting factor is 10%
Which project shall be chosen?
Under what situation would you prefer the PI method
over the other 2 methods?
|
Year |
A |
B |
|
0 |
-4,50,000 |
-550000 |
|
1 |
1,00,000 |
135000 |
|
2 |
2,20,000 |
180000 |
|
3 |
2,45,000 |
235000 |
|
4 |
1,80,000 |
200000 |
|
5 |
1,20,000 |
100000 |
3. a. Juhi
has taken a car loan of Rs. 5,00,000 for a period of 5 year @ 10%. Calculate
the EMIs to be paid by her and draw up her EMI Schedule.
b. XYZ
Ltd. manufactures plastic toys. The fixed operating cost is Rs. 1,00,000/-. The
toys sell at a price of Rs. 60 each. The variable cost for production of the
toys is Rs. 30 each. It has an outstanding loan of Rs. 5,00,000/- @ 8% p.a.
Calculate the DTL at 6000 units of production. Also
mention the inference/implication drawn.
Cost & Management
Accounting
Question 1
Rayan Ltd has provided the following information:
|
Quantity (kg) |
Unit Rate (Rs.) |
Total (Rs.) |
|
|
Standard |
|||
|
Material X |
10 |
2 |
20 |
|
Material Y |
20 |
3 |
60 |
|
Material Z |
20 |
6 |
120 |
|
Total |
50 |
200 |
|
|
Actual |
|||
|
Material X |
5 |
3 |
15 |
|
Material Y |
10 |
6 |
60 |
|
Material Z |
15 |
5 |
75 |
|
Total |
30 |
150 |
|
You
are required to compute the following and interpret the result:
a)
Material cost variance
b)
Material price variance
c)
Material usage variance
Question 2
Tony India produces a single product. The following
figures related to the single product for the year 2021-22 is given.
|
Activity Level |
50% |
100% |
|
Sales (units) |
400 |
800 |
|
Sales (Rs.) |
8,00,000 |
16,00,000 |
|
Production costs: |
||
|
Variable |
3,20,000 |
6,40,000 |
|
Fixed |
1,60,000 |
1,60,000 |
|
Selling and distribution cost |
||
|
Variable |
1,60,000 |
3,20,000 |
|
Fixed |
2,40,000 |
2,40,000 |
Prepare the Income statement under marginal costing
for sale of 600 units.
Question 3a
Picture Ltd are manufacturers of picture tubes for
television. The following data is available with respect to a product.
(a) Cost of placing a purchase order is Rs. 20
(b) Number of units to be purchased during the year is
5,000
(c) Purchase price per unit inclusive of
transportation cost is Rs. 50
(d) Annual cost of storage per units is Rs. 5
You are required to compute the Economic Order
Quantity. What if the inventory maintained by the company is 500 units?
Question 3b
Avent Ltd manufacturing a single product. The selling
price of the product is Rs. 500 per unit. The unit variable cost is Rs.300 per
unit and a fixed cost of Rs.2,00,000 per month is incurred. Compute the
breakeven point in units and value.
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