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INTERNAL ASSIGNMENT APPLICABLE FOR JUNE
2024 EXAMINATION
Financial
accounting & Analysis
Q1. Two companies,
Company A and Company B, operate in the same industry. Company A reports higher
profits than Company B. Upon further analysis, it is discovered that Company A
capitalizes a significant portion of its operating expenses, while Company B spends
all operating expenses immediately. Analyze the implications of these
accounting practices on the financial statements and compare the financial
performance of both companies.
Company A |
Company B |
||
Revenue |
Rs 20,00,000 |
Revenue |
Rs 18,00,000 |
Operating Expenses (after capitalization) |
Rs 12,00,000 |
Operating Expenses (after capitalization) |
Rs 15,00,000 |
Non-Operating Expenses |
Rs 1,00,000 |
Non-Operating Expenses |
Rs 80,000 |
Net Income |
Rs 8,00,000 |
Net Income |
Rs 2,20,000 |
Total Assets |
Rs 50,00,000 |
Total Assets |
Rs 45,00,000 |
Total Liabilities |
Rs 20,00,000 |
Total Liabilities |
Rs 18,00,000 |
Q2. Company ABC is
a manufacturing firm that produces electronic gadgets. During the fiscal year,
it purchases raw materials, incurs manufacturing costs, sells its products, and
manages its finances. The company follows accrual accounting principles and
prepares financial statements annually. Explain the accounting process involved
in recording the transactions and events of Company ABC throughout the fiscal
year, from the initial purchase of raw materials to the preparation of
financial statements.
Q3a. Following are
incomplete Trading & Profit and Loss A/c. and Balance Sheet
Find out missing
items with the help of other details are as under:
1. Current ratio
was 2:1.
2. Closing stock
is 25% of sales.
3. Proposed
dividend was 40% of paid up capital.
4. Gross profit
ratio was 60%
5. Amount transfer
to general reserve is same as proposed dividend.
6. Balance of
P&L account is calculated 10% of proposed dividend.
7. Commission
income is 1/7 of net profit.
8. Balance of
general reserve is twice the current year transfer amount.
Q3b. Company XYZ,
a retail company, provides the following financial information for the fiscal
year ending December 31, 2023:
• Net Sales:
₹2,500,000
• Cost of Goods
Sold: ₹1,200,000
• Gross Profit:
₹1,300,000
• Operating
Expenses: ₹700,000
• Net Income:
₹500,000
• Total Assets:
₹3,000,000
• Total
Liabilities: ₹1,200,000
• Shareholders'
Equity: ₹1,800,000
Identify the type of
ratio that can be calculated using the provided financial information.
Calculate the ratio and interpret its meaning in terms of Company XYZ's
financial performance. Additionally, discuss the limitations of ratio analysis
and how these limitations may impact the interpretation of financial ratios.
Business Communication
1. John is ready
to travel for his new assignment to India. While he had been visiting India
often during last 3 years of company expansion, he had been communicating
primarily with his colleagues. But in his new role as a business head in
Hyderabad, his responsibilities include being directly involved in customer and
distributor communication. John will be delivering some formal presentations to
the customers and will be conducting some semi-formal meetings with potential
distributors. All these interactions will be in mixed groups. John obviously
does not know the language spoken by these people and hence is worried about
the difference in his accent being understood by those people and vice versa.
Please share some
tips and insights for communicating across cultures.
2. Malti is a
manager with Taraasha Inc. A high-end jewelry designer company. The company is
more into exporting and customizing jewelry for celebrity customers, Malti thinks,
it will help them to make more ready to wear sets, jewelry pieces and
participate in high end exhibition events. Her boss asks her to submit a report
for the same idea. Malti knows that while she will have to present an objective
report about her findings based on her observations, she must make this
document more in the form of a proposal. Please help Malti with some clarity on
drafting the content for a report and proposal.
3. Saanvi is
appointed to conduct writing workshops for teenage students. The participants
come from a good understanding of literature studies and understand linguistics
very well. While checking on the students’ previous work, Saanvi understands
that the students’ level of use of language is very well developed, there are
some weak spots in how they develop ideas. Answer two questions given below
based about developing messages.
a. Describe in
detail five techniques for developing paragraphs.
b. List five
techniques for writing effective messages for mobile devices.
Business Law
Q1. “India’s
growth as a developing nation depends on how it leverages the conscious
exploitation its natural resources”, support the foregoing statement by
highlighting important provisions and features of the law that conserves
biological diversity in India along with regulating the access to Biological
Resources in India.
Q2. Illustrate the
composition of the Competition Commission of India under the Competition Act,
2002 and how does it handles enquiries and complaints.
Q3. Mr. Joglekar,
a Mumbai citizen has found that a private developer in Mumbai has found it is
hosting a cultural event its employees in Mumbai. He wants to find more
information on the cultural event including the details of the guests attended
so that he can identify the associates of the developer. As a citizen of India,
he went ahead and filed an application under Right to Information Act, 2005
with the private developer. However, he was denied the information.
a) Can you explain
why information cannot be provided to him under Right to Information Act, 2005?
b) What are the
specific instances under which information under the Right to Information Act,
Decision science
1. In the world of
social media, understanding the factors that contribute to the number of likes
on a post is crucial for content creators. Let's consider a scenario where you
want to predict the number of likes on Instagram posts based on two variables:
the number of followers and the length of the caption.
Post |
Likes |
Followers |
Caption Length |
1 |
120 |
5000 |
150 |
2 |
85 |
5500 |
180 |
3 |
100 |
6000 |
200 |
4 |
110 |
4500 |
160 |
5 |
95 |
7000 |
140 |
6 |
130 |
5200 |
170 |
7 |
75 |
5800 |
190 |
8 |
115 |
6300 |
150 |
9 |
80 |
4800 |
180 |
10 |
150 |
7500 |
160 |
11 |
105 |
5100 |
130 |
12 |
90 |
6700 |
170 |
13 |
125 |
5900 |
200 |
14 |
70 |
6800 |
150 |
15 |
140 |
5400 |
180 |
16 |
95 |
7200 |
160 |
17 |
120 |
4600 |
140 |
18 |
110 |
7100 |
170 |
19 |
100 |
5600 |
180 |
20 |
145 |
8000 |
120 |
Note: Well, you
must do these calculations using EXCEL and write the interpretation of the
following.
• Hypothesized regression
model
• R-square
adjusted
• Multiple R
• ANOVA Table
• Significance of
Regression coefficients.
2. Samantha Patel,
employed as an analyst in a renowned technology firm, is contemplating
investing her savings in the stock market. Recommendations from her friends,
who possess expertise in stock market investments, led her to consider
investing in ‘TechGen’ and ‘InnovateCorp’ shares. An economist friend, Rahul
Kapoor, has outlined four different scenarios regarding potential returns on
Samantha’s investments. The payoff figures for one unit of share in INR for
each scenario are as follows:
Payoff (Profit within one month on one unit of share
in INR) |
Scenario 1 (s1) |
Scenario 2 (s2) |
Scenario 3 (s3) |
Scenario 4 (s4) |
TechGen |
48 |
35 |
22 |
15 |
InnovateCorp |
32 |
40 |
45 |
53 |
i. Set up the
opportunity loss table based on the provided payoff figures.
ii. Create a
decision tree illustrating the decision-making process for Samantha's
investment. You may use any software for making the tree diagram, but a
handwritten snapshot will be unacceptable.
In making of this
tree show the payoff values given above only.
iii. According to
Rahul Kapoor’s latest research, he has assigned the following probabilities to
the four scenarios (states of nature):
P(S1) = 0.3
P(S2) = 0.4
P(S3) = 0.2
P(S4) = 0.1
Determine the
Expected Monetary Value (EMV) decision based on the probabilities assigned by
Rahul.
3. Using the
following data and analyze in EXCEL.
Year |
Rice (Lakh hectares) |
Wheat (Lakh hectares) |
Coarse Cereals (Lakh hectares) |
Pulses (Lakh hectares) |
1966-67 |
353 |
128 |
451 |
221 |
1967-68 |
364 |
150 |
473 |
227 |
1968-69 |
370 |
160 |
462 |
213 |
1969-70 |
377 |
166 |
472 |
220 |
1970-71 |
376 |
182 |
460 |
225 |
1971-72 |
378 |
191 |
436 |
222 |
1972-73 |
367 |
195 |
422 |
209 |
1973-74 |
383 |
186 |
462 |
234 |
1974-75 |
379 |
180 |
432 |
220 |
1975-76 |
395 |
205 |
438 |
245 |
1976-77 |
385 |
209 |
419 |
230 |
1977-78 |
403 |
215 |
423 |
235 |
1978-79 |
405 |
226 |
422 |
237 |
1979-80 |
394 |
222 |
414 |
223 |
1980-81 |
402 |
223 |
418 |
225 |
1981-82 |
407 |
221 |
425 |
238 |
1982-83 |
383 |
236 |
404 |
228 |
1983-84 |
412 |
247 |
417 |
235 |
1984-85 |
412 |
236 |
392 |
227 |
1985-86 |
411 |
230 |
395 |
244 |
1986-87 |
412 |
231 |
397 |
232 |
1987-88 |
388 |
231 |
366 |
213 |
1988-89 |
417 |
241 |
387 |
232 |
1989-90 |
422 |
235 |
377 |
234 |
1990-91 |
427 |
242 |
363 |
247 |
1991-92 |
427 |
233 |
334 |
225 |
1992-93 |
418 |
246 |
344 |
224 |
1993-94 |
425 |
252 |
328 |
223 |
1994-95 |
428 |
257 |
322 |
230 |
1995-96 |
428 |
250 |
309 |
223 |
1996-97 |
434 |
259 |
318 |
225 |
1997-98 |
435 |
267 |
308 |
229 |
1998-99 |
448 |
275 |
293 |
235 |
1999-00 |
452 |
275 |
293 |
211 |
2000-01 |
447 |
257 |
303 |
204 |
2001-02 |
449 |
263 |
295 |
220 |
2002-03 |
412 |
252 |
270 |
205 |
2003-04 |
426 |
266 |
308 |
235 |
2004-05 |
419 |
264 |
290 |
228 |
2005-06 |
437 |
265 |
291 |
224 |
2006-07 |
438 |
280 |
287 |
232 |
2007-08 |
439 |
280 |
285 |
236 |
2008-09 |
455 |
278 |
275 |
221 |
2009-10 |
419 |
285 |
277 |
233 |
2010-11 |
429 |
291 |
283 |
264 |
2011-12 |
440 |
299 |
264 |
245 |
2012-13 |
428 |
300 |
248 |
233 |
2013-14 |
440 |
312 |
257 |
252 |
2014-15 |
439 |
310 |
242 |
231 |
2015-16 |
435 |
304 |
244 |
249 |
2016-17 |
440 |
308 |
250 |
294 |
2017-18 |
438 |
297 |
243 |
298 |
2018-19 |
442 |
293 |
221 |
292 |
2019-20 |
437 |
314 |
240 |
280 |
2020-21 |
458 |
311 |
241 |
288 |
2021-22 |
463 |
305 |
227 |
307 |
2022-23 |
477 |
318 |
236 |
291 |
Data source: RBI
a. Which pattern
is visible in all the crops across these many years? Suggest appropriate chart
for this pattern detection task.
b. Identify two
pairs of combination of the crops having negative correlations? Which graph
will help you to detect that? provide that graph also.
Essentials of HRM
Q1. Explain the
purpose of HRM in an organization. Illustrate the Human Resource Management
responsibilities of line and staff managers.
Q2. Why is
effective recruiting a challenge for many employers? What methods can employers
use to effectively recruit a more diverse workforce?
Q3. Managers are
proactively improving the employee selection process with various strategies
that will ideally enhance corporate success. Some of these strategies focus on
improving the quality of the individuals who apply for work, as well as those
individuals who are actually hired into the organization. Other strategies
target the selection process itself and seek to improve the various activities
involved in proper hiring. The overriding theme of these efforts is that the
selection function is a key component of an organization’s strategy because the
process ideally provides highly motivated and qualified employees who can
ultimately impact the financial and operational well-being of a company.
Affinity a
greeting card and gift company is one company that emphasizes selection. It
recently developed a recruiting metric called “staffing index” that enables
management to track the degree to which newly hired employees are performing as
expected on the job. A series of evaluations are conducted over time, and
scores are compared to obtain a longitudinal perspective on the quality of the
hiring decisions.
Syntex, a prominent
health company is another organization that has improved its selection
activities with proper strategic planning and execution. The company’s vice
president of recruitment services decided to modify hiring procedures within
the organization by splitting job candidates into two basic groups. The first
group of individuals was comprised of high-level professionals who would be
recruited by internal staffing specialists, while the second group included
various staff and line personnel who would be acquired with outsourcing
contacts. This “two pronged” strategy enabled the company to save money through
increased control and efficiency. These various strategic selection approaches
enable companies to improve the manner in which employees are hired and placed
within a hierarchy of jobs. Many other strategies could be employed in
different employment situations to improve the efficiency and effectiveness of
selection. Overall, these efforts should increase the degree of fit between
employees and organizations and increase the completion of strategic
objectives.
a) Make a
comparative analysis of the two selection strategies used by the organizations
discussed in the case.
b) Suggest some
more new and innovative strategies which might help organizations better
utilize and manage selection activities?
Brand Management
Mr. Smith's
artisanal coffee roastery and café will be located in a bustling urban area
known for its vibrant cultural scene and appreciation for specialty coffee. The
location will be carefully chosen to attract a mix of local residents, office
workers, and tourists, ensuring a steady flow of customers throughout the day.
The café space will be designed to create a welcoming and cozy atmosphere, with
comfortable seating areas for guests to relax and enjoy their coffee
experience.
Products:
Single-Origin
Coffee Beans: The core offering of the roastery will be single-origin coffee
beans sourced directly from sustainable farms across the globe. These beans
will be carefully selected for their quality and unique flavor profiles,
offering customers a diverse range of options to explore.
Handcrafted
Beverages: The café menu will feature an extensive selection of handcrafted
beverages, including classic espresso-based drinks like lattes, cappuccinos,
and macchiatos, as well as specialty options such as cold brews, nitro coffees,
and seasonal coffee-based cocktails.
Pour-Over Coffee:
For those who appreciate a more nuanced coffee experience, the café will offer
pour-over coffee made to order using precise brewing methods and freshly ground
beans.
Specialty Teas: In
addition to coffee, the menu will include a curated selection of specialty teas
sourced from reputable suppliers. Customers can enjoy classic teas like Earl
Grey and Jasmine, as well as unique blends and herbal infusions.
Locally Sourced
Pastries and Snacks: To complement the coffee offerings, the café will serve a
range of locally sourced pastries, sandwiches, and light snacks. These items
will be made fresh daily using organic ingredients whenever possible,
highlighting the café's commitment to quality and sustainability.
Overall, Mr.
Smith's artisanal coffee roastery and café will provide a distinctive coffee experience,
combining exceptional beans, expert craftsmanship, and a commitment to ethical
sourcing and environmental responsibility.
Q1. As the brand
manager, you've been tasked with developing brand elements, including the brand
name. Explain and elaborate on various types of brand elements that you would
suggest for the artisanal coffee roastery and café. Additionally, outline the
criteria for selecting these brand elements.
Q2. Explain
various types of positioning strategies and elaborate on the one that you will
apply for the artisanal coffee roastery and café with reasons.
Q3. As a brand in
charge, explain to your team the given points:
a) Explain various
ways that you will adopt to promote artisanal coffee roastery and café.
b) Elaborate on
the point of parity and point of difference of your artisanal coffee roastery
and café with other competitors that are presently competing for a similar
target group.
Consumer Behaviour
1. Perfora is a
new brand of toothpaste that has entered the Indian market. Determine which
market segment does Perfora appeals the most to. Perfora wishes to get a Brand
Ambassador for its toothpaste. Suggest how will choose the right Brand
Ambassador and give names of three potential Brand Ambassadors who you think
can be considered for this.
2. “Products are
purchased emotionally and justified rationally”. Analyse this classical
consumer purchase behaviour factor using Tanishq Gold and Diamond Jewellery as
an example
3. Answer the
following
a. Take India’s
joint family structure – how does this kind of family take purchase decision
for FMCG Products
b. There are many
emerging new family structures coming into existence in the Society. Take the
example of a blended family. For your information a Blended Family is defined
as a family which results from remarriage or re-partnering after divorce or
widowhood, where one or both partners bring children from previous
relationships into the new family unit. This structure often involves
step-parents, step-siblings, and half-siblings living together. This family
wants to go for a family vacation. What is the different consumer buying
factors that will shape the choice of a vacation for this family?
Customer Relationship Management
1. You are a CRM
consultant. Your new clients have been asking about the future roadmap of CRM,
what benefits and value would it add to the organization and what risks can it
face because of implementing CRM. What would be your perspective on the future roadmap
of CRM?
2. CRM can be
implemented around marketing, sales, and services. Give two business examples
each on how implementing CRM can be beneficial for your organisation in the
area of marketing, sales and services.
3. You have
started your new company. You intend to start a loyalty program for your
customers. (Take necessary assumptions)
a. What will you
keep in mind before designing the loyalty program?
b. What are the
kind of loyalty programs that you can think of for your business?
International Marketing
1. Taking your
business into the global marketplace can be a daunting task and also navigating
it is tricky. What in your opinion motivates firms to engage in international
marketing?
2. How in your
opinion does India benefits when Foreign Direct Investments (FDI), and FII
invest in India?
3. Read the
following case study carefully and then answer the questions that follow:
Harley-Davidson
Inc. is discontinuing sales and manufacturing operations in India as part of
its company-wide restructuring. India hasn’t been an easy market for Harley,
where it sells a few thousand bikes. The company operates a “complete
knock-down” assembly plant, where components and parts are imported from U.S. and
assembled into motorcycles. Finding the price sweet spot and gaining traction
in India, even with models made for the market with smaller engines, has been
difficult. Discounts sometimes help; at other times, they turn off buyers.
Duties and taxes haven’t been lowered to keep pace, while ownership costs and
road taxes have increased. State levies make up 50% of a vehicle’s on-road
price. Many large domestic manufacturers though are exporting a significant
proportion of their overall production.
Recently, an
announcement was made after around a month of Harley-Davidson exit. “As per a
distribution agreement, Hero Moto Corp will sell and service Harley-Davidson
motorcycles, and sell parts & accessories and general merchandise riding
gear and apparel through a network of brand-exclusive Harley-Davidson dealers
and Hero’s existing dealership network in India,” Hero Moto Corp said in a
statement. Some industry experts are considering it as an apt strategy for
Harley-Davidson and Hero Motor Corp.
a. State any five
likely reasons that led to Harley discontinuing its sales & manufacturing
in India. Examine the stated reasons critically by providing suitable
arguments.
b. Discuss the
type of strategic alliance between Harley-Davidson with Hero Motor Corp.
Provide your arguments if this alliance can be beneficial for both the
companies.
Marketing Strategy
FashionFusion
Apparel is a well-known fashion retail chain operating in major cities across
the country. The company offers a diverse range of trendy clothing, accessories,
and footwear for men, women, and children, catering to fashion-conscious
consumers.
FashionFusion
Apparel's current marketing strategy encompasses a blend of traditional and
digital marketing initiatives aimed at promoting its products and services. The
company utilizes various channels such as television commercials, fashion
magazines, social media platforms (Instagram, Facebook), email marketing
campaigns, and its official website to connect with customers.
The marketing
campaigns focus on showcasing the latest fashion trends, highlighting the
quality and affordability of its products, and enticing customers with special
promotions and discounts. FashionFusion Apparel also organizes fashion shows,
influencer collaborations, and exclusive events to engage with its target
audience and enhance brand visibility.
Challenges with
Current Marketing:
Despite its
concerted efforts, FashionFusion Apparel faces several challenges in executing
its marketing strategy effectively:
Online Visibility:
While FashionFusion Apparel has an online presence, its visibility and
engagement levels on digital platforms are relatively modest compared to
competitors. The company struggles to drive traffic to its website and social
media channels, limiting its reach and impact in the highly competitive online
retail landscape.
Targeting
Effectiveness: The current marketing efforts lack precision in targeting
specific customer segments. As a result, the messaging may not resonate with
the intended audience, leading to suboptimal conversion rates and customer
acquisition.
Intense
Competition: FashionFusion Apparel operates in a fiercely competitive market
where rival brands are constantly vying for market share. The company finds it
challenging to differentiate its offerings and communicate its unique value
proposition amidst the clutter of competing marketing campaigns.
Shifting Consumer
Preferences: FashionFusion Apparel grapples with the changing preferences and
behaviors of modern consumers, including a growing preference for online
shopping, sustainability-conscious purchasing decisions, and demand for
personalized shopping experiences. Adapting to these evolving trends requires
agility and innovation in the company's marketing approach.
In conclusion,
FashionFusion Apparel faces significant challenges in effectively executing its
marketing strategy.
Q1. As a
consultant, explain the PESTEL analysis applicable to the FashionFusion Apparel
Business.
Q2. Explain the
7P’s of Marketing for the brand FashionFusion Apparel. (Make assumptions
wherever applicable).
Q3. a) Create a
Vision, Mission, Goals, and objectives for the FashionFusion Apparel Business.
b) As a
consultant, explain the concept of Segmentation, Target Market and positioning
for the brand FashionFusion.
Sales Management
1. Excellent
Corporation, a multinational company operating in the consumer goods sector, is
restructuring its sales territories. The company's products range from personal
care items to household cleaning supplies, catering to diverse demographics
& geographic regions. As the sales manager, you’re tasked with optimizing
the sales territory assignments to maximize sales performance & customer
coverage. Outline the key factors you would consider when redesigning the sales
territories for ABC Corporation
2. Prepare a Sales
Plan for a brand of consumer durable focusing in rural market
3. Read the case
& answer the questions based on the case:
Case Background:
You are a sales
representative for a leading chemical manufacturing company specializing in
high-quality housekeeping and cleaning solutions. Your company has recently
introduced a new line of environmentally friendly and highly effective cleaning
chemicals suitable for the hotel industry. Your target client is a luxury hotel
chain with multiple properties worldwide.
Client
Information:
Hotel Chain:
Prestige Hospitality Group, a well-established luxury hotel chain with a focus
on sustainability.
Decision-Maker:
Ms. Rodriguez, the Director of Housekeeping for Prestige Hospitality Group.
Current Suppliers:
The hotel chain is currently working with a different supplier for its
housekeeping chemicals.
Challenges:
• The hotel chain
is already committed to a contract with a different supplier.
• Demonstrating
the superiority and sustainability of your chemical products.
• Negotiating a
deal that is competitive and aligned with the hotel's budget.
Objectives:
• Convince
Prestige Hospitality Group to consider switching to your company's housekeeping
chemicals.
• Highlight the
environmental benefits & effectiveness of your products.
• Negotiate a
mutually beneficial contract that meets the hotel's needs and aligns with your
company's goals.
Questions:
a. Explain various
Sales related marketing strategies
b. What
Negotiation tactics will you adopt to close the deal?
Business: Ethics, Governance & Risk
Note: This
assignment is application based, you have to apply what you have learnt in this
subject into real life scenario. You will find most of the information through
internet search and the remaining from your common sense. None of the questions
or answers appear directly in the textbook chapters but are based on the
concepts and content covered in the chapters or live sessions, directly or
indirectly.
1. “Business
should provide goods and services in a manner that is sustainable and safe.” Prepare
an executive summary (in your own words) to showcase how the company is delivering
on this Principle 2 of the National Guidelines on Responsible Business Conduct (NGRBC)
from the Business Responsibility & Sustainability Report – 2022-23 (BRSR)
of a company of your choice. Choose any ONE listed company from the BSE/NSE
list of top 100 companies by market capitalization. You must mention the name
of the selected company and include the weblink to its BRSR. (You may also
refer to the company website or its sustainability report for additional
information on this principle and its indicators) DO NOT copy paste.
2. Go through the
‘Corporate Governance’ section in the annual report (FY2022-23) of the company
selected in Q1 and prepare an analytical write up (in your own words) on its corporate
governance philosophy, each board member’s profile analysis in terms of whether
they are executive, non-executive, or non-executive & independent, their
skillsets/ competencies, the committees they are a part of in this company and
their other board positions outside of this company. Conclude with your
analysis/insights about the contribution that these board members make to their
fiduciary duty of care and diligence as ‘trustees of social wealth’ on the
board of this listed company. (You must go through their profiles as given on
the company’s website in ‘investor’ section for additional relevant information).
You must mention the name of the company and include the weblink to its annual
report 2022-23.
3. You are a sales
manager in a mid-size IT company selling IT hardware. The purchase manager for
a large company agrees to give you an order of Rs. 50 lakh (their first order with
you) on the condition that you will agree to make a Rs. 50,000 donation to his
favorite charity (NGO) that is supporting a local youth sports team being
managed and trained by his wife.
a. What according
to you is/are the ethical dilemma/s in this situation?
b. Explain the
step wise process of how will you handle this situation?
Research Methodology
1. One of the
newly opened Gym in your area trying to understand what type of exercise is
preferred by people these Days, how often they do their exercise and do they
really enjoy it or they do just for the sake of doing. Which research design is
most suitable for this situation? Write research proposal for this situation.
2. You are a HR manager
in one of the major IT company. Design an experimental study to look into the
factors that affect employee churn in the IT firm, with an emphasis on HR
initiatives to lower attrition. Develop a design of experiment of this study
keeping independent, dependent and extraneous variables into consideration. How
you will apply control in this experimental research. Explain the variables and
steps.
3. During pandemic
Zepto has emerged as a major Quick commerce market in Mumbai; however; after
the entry of Swiggy’s Instamart and Zomato’s Blinkit the market has become
highly competitive. The market has been changing with respect to consumer
preferences, market trends and consumer choices for apps.
a. Classify and
distinguish the specific purposes for which Zepto may be able to use research
effectively. Write down the problem statement and operational definition of
this research.
b. Develop a
questionnaire to study consumer preference for most preferred q-commerce app.
Corporate Finance
1) Sanjana decides to invest in a Recurring Deposit at the rate of Rs.
2,000 per year for 5 years and at Rs. 3000 per year for next 10 years. What
shall be the value of her investment at the end of 15 years, if the rate of
interest is 10%?
If she wants to receive a lumpsum payment of Rs. 1,00,000 at the end of
15 years, what should be the sum invested each year for 15 years at the same
interest rate? Calculate showing formula and detailed working. Amounts may be
rounded off to nearest rupee.
2) Atharva Textiles is suffering from declining profits, one of the key
reasons for which has been pointed out as Inventory Management. The following
details are collated by the Finance Manager:
Purchase price per unit is Rs. 1000.
Cost incurred at the time of each order is Rs. 600.
The no. of orders placed in a year are 30.
The firm incurs a cost of 5% to carry Inventory cost.
Average inventory held 2,500 units.
Determine the current Total Inventory Cost.
Also advise what should be the Optimum Order quantity to minimize the
cost, if the annual demand for the enterprise is 1,65,000 units. What shall be
the Total Inventory Cost at that level?
3) a) Priya Industries sells their products at Rs. 80 per unit. They
incur a Variable cost of Rs. 45 to make the product. Annual credit sales of
Priya Limited is 50,000 units. They give a month’s credit and have a closing
debtor balance of Rs. 3,00,000. The Finance manager decides to increase the
credit period from existing 30 days to 45 days. They have an increase in sales
quantity by 10% with the closing debtors balance going up to Rs. 4,24,000. Cost
of funds for the firm is 20%. Calculate the investment in additional
receivables. What should be the considerations to assess the effectiveness of
the additional credit period? Should Priya Industries continue with the relaxed
credit or reinstate it to 30 days?
b) A firm sells 2000 baskets at Rs. 100 each. The Basket has a making
charge of Rs. 50 each and a fixed operating cost of manufacture of Rs.
50,000/year. Calculate the Contribution and DOL. Also show the impact if SP
increases by 50% on the contribution and DOL. What does the change in DOL
signify?
Digital Marketing
You are a digital marketing specialist working for a growing e-commerce
company that specializes in selling organic skincare products.
The e-commerce company, named "EcoGlow Skincare," was founded
with a mission to offer high-quality skincare solutions that prioritize both
effectiveness and environmental sustainability. Established by a team of
skincare enthusiasts and environmental advocates, EcoGlow Skincare aims to
revolutionize the beauty industry by providing consumers with access to
natural, eco-friendly alternatives to traditional skincare products.
Product Portfolio:
EcoGlow Skincare offers a diverse range of organic skincare products
formulated with responsibly sourced, cruelty-free ingredients. The company's
product portfolio includes cleansers, moisturizers, serums, masks, and
specialized treatments, all designed to nourish and rejuvenate the skin while
minimizing environmental impact. Additionally, EcoGlow Skincare recently
introduced a new line of environmentally-friendly sunscreen lotions, which are
free from harmful chemicals and reef-safe, catering to consumers who prioritize
sun protection without compromising on sustainability.
Values and Commitments:
At the core of EcoGlow Skincare's ethos are values of transparency,
integrity, and environmental stewardship. The company is committed to sourcing
ingredients ethically, utilizing sustainable packaging materials, and
minimizing its carbon footprint throughout the production and distribution
process. EcoGlow Skincare actively supports initiatives aimed at preserving
natural habitats and reducing plastic waste, reflecting its dedication to
fostering a healthier planet for future generations.
Market Positioning:
EcoGlow Skincare positions itself as a premium brand within the organic
skincare market, offering products that deliver exceptional results without the
use of harsh chemicals or synthetic additives. The company's target audience
consists of environmentally-conscious consumers who seek safe, effective
skincare solutions aligned with their values of sustainability and holistic
wellness. Through its digital marketing efforts, EcoGlow Skincare aims to
differentiate itself from competitors by emphasizing its commitment to purity,
efficacy, and planet-friendly practices.
Distribution Channels:
In addition to its e-commerce platform, EcoGlow Skincare distributes its
products through select retail partners that share its values and commitment to
sustainability. The company also participates in trade shows, wellness events,
and pop-up shops to engage directly with consumers and raise awareness about its
brand and product offerings. However, the primary focus remains on expanding
its online presence and leveraging digital marketing channels to reach a wider
audience of skincare enthusiasts globally.
EcoGlow Skincare is not currently heavily involved in the digital space
and has been reserved to enter. They hire you as a consultant in the Digital
Marketing space.
1. Explain ways through which you will promote EcoGlow Skincare online.
Elaborate on the campaign.
2. Explain the ASCOR Digital Marketing Model framework for the brand
EcoGlow Skincare.
3. a. How will you convince the management to go ahead with digital
marketing of the products? Also, share the difference between traditional and
modern marketing.
3. b. At an organizational level, what are the various challenges that
you will face in introducing and establishing Internet Marketing for the
EcoGlow Skincare products?
Digital Payments
1. Discuss the evolution, applications, and security concerns
surrounding Near Field Communication (NFC) technology, highlighting its impact
on modern society. Provide examples of NFC-enabled devices and industries
benefiting from its adoption. Assess the potential future advancements and
challenges for NFC technology.
2. Discuss the impact of major cryptocurrencies like Bitcoin and
Ethereum on traditional banking systems, regulatory frameworks, and emerging
trends in decentralized finance. Evaluate the prospects and risks associated
with widespread adoption of cryptocurrencies, considering factors such as
scalability, security, and regulatory compliance.
3. XYZ Company, a medium-sized retail business in utilities, recently
decided to transition from traditional cash-based transactions to digital
payments. This decision was driven by the increasing demand for contactless
payment options from customers and the desire to streamline financial
operations.
a. Discuss the factors that motivated XYZ Company to shift towards
digital payments. Analyze the benefits and potential drawbacks of adopting
digital payment systems for businesses like XYZ Company.
b. Evaluate how the shift to digital payments may impact XYZ Company's
customer base. Discuss strategies for XYZ Company to enhance the customer
experience during the transition to digital payments.
Managing Business
Process Outsourcing
1. Your company, Acme Inc., is considering outsourcing its customer
service department to a BPO provider in another country. You are the project
manager responsible for selecting the best BPO partner. What key areas will you
assess in your due diligence process? What specific steps will you take to
gather information?
2. Describe the key factors a company should consider when developing a
capability sourcing strategy.
3. BBC stands for the British Broadcasting Corporation, is a public
service broadcaster which is headquartered in London. It is the world’s oldest
and largest broadcasting company. It is recognised under the Royal Charter and
operates for state for Culture, Media and Sport. It is often referred as ‘the
Beeb’ by UK audiences. It has another nickname also, i.e. ‘Auntie’. Therefore,
the two names may be clubbed together to be called as ‘Auntie Beeb’.
The BBC is a productive, extremely capable company which has won many
awards for the outsourcing business. It serves a number of facilities like business
process outsourcing, information technology, facilities management and serving
the clients as per their needs. It generates the maximum customer centric
vision so as to achieve maximum value to the company. According to Dave Wyer,
Strategic Supplier Development Manager, Outsourcing Yearbook 2015, BBC has
ranked best in outsourcing relationships. However, BBC faces some challenges
also. The organisation thinks although it is best in outsourcing the business
solutions, it lacks behind in many other contracts. In spite of information
technology, more services need to be provided such as cloud, robotics, multi
channel, single sourced, multi sourced, etc. Therefore, to achieve this,
intelligent and proactive management of services are needed. The company always
looks for collaboration with existing partners to innovate new technologies and
methods.
However, this scenario can sometimes become complex due to market
conditions which makes it difficult to smoothly execute all operations
together. In addition to this, the license fee is also fixed which makes the
task difficult due to the fixed income stream.
Dave Wyer says, ‘if you are expanding the outsourcing with multiple
suppliers, then each of it is adding a certain risk with the value to the
organisation’. Therefore, all these risks must be identified and monitored
clearly for their occurrence. Another factor for eveloping the risk is due to
the value leakage, which everyone tries in the organisation to mitigate
throughout the life cycle of the contract. Hence, so as to avoid this, close
attention is needed at all stages of the business by all the members of the
organisation involved in it.
To deal with all kinds of related risks, a forum has been developed
alled ‘The STAR Forum’. The BBC STAR Forum is an organisation-wide group
dealing with the bringing of all contract managers and the sponsors under a
common roof, so as to have a clear vision of the business like what is going on
in the business, etc. i.e. the complete inside and outside details of the business
outsourcing deals. This forum meet is organised quarterly and attended by all
the senior management people and board executives also.
This approach exemplifies the barriers and risks of the BB’s strategic
decisions for the business and thereby improves the value for the organisation.
It builds more partnership opportunities for the company by engaging the staff
efficiently with the designed strategy. Using the forum, robust communication
links provide the BBC management to perform portfolio analysis for risks and
develop the plan as per the risk for the removal from the system.
a. While achieving success, the BBC also faces challenges. Based on the
information provided, identify two key challenges faced by the BBC in its
outsourcing endeavors and explain their potential impact.
b. Explain how the STAR Forum, as described in the case study, helps
address the challenges faced by the BBC in its outsourcing strategy.
IT Security and
Risk Management
1. Differentiate between vulnerabilities, threats, and countermeasures
in information security. How do organizations identify and address
vulnerabilities? Illustrate how a firewall plays an important role in
protecting networks from unauthorized access.
2. Explain the importance of security awareness training for employees
within an organization. How can a strong security awareness culture contribute
to mitigating cybersecurity risks? Discuss the role of employees in maintaining
the security of information systems and the potential consequences of a lack of
security awareness among staff members.
3. A multinational e-commerce company, E-ShopX, is preparing for its
annual flash sale event, which attracts millions of online shoppers. As a
cybersecurity analyst hired by E-ShopX, you are tasked with ensuring the security
of the company's systems and infrastructure during this critical period.
Malicious Code Incident:
a. Scenario: On the eve of the flash sale, several customers report
unusual behavior on the E-ShopX website, such as unexpected redirects, pop-up
ads, and slow performance
As the cybersecurity analyst, how would you investigate the reported
incidents to determine if
the website has been compromised by malicious code? Outline the steps
you would take to identify, isolate, and mitigate the malicious code to ensure
the security and integrity of the website for the upcoming flash sale.
b. Scenario: As the flash sale approaches, E-ShopX becomes a prime
target for cyberattacks, including denial of service (DoS) attacks aimed at
disrupting the website's availability and causing financial losses.
As the cybersecurity analyst, what proactive measures would you
implement to protect E-ShopX's systems and infrastructure from potential denial
of service (DoS) attacks during the flash sale event? Describe the strategies
and technologies you would deploy to detect, mitigate, and respond to DoS
attacks in real-time to ensure uninterrupted service for online shoppers.
Employee
Development & Talent Management
1. Twice a year, Zenith Corp. buzzed with excitement. "Switch
Up" day meant swapping jobs! Tushar, the careful number cruncher, got
opportunity to development advertising content for the company. Sheel, the
sales whiz, got to try her hands at data analysis. At first, they were scared.
But Tushar’s words clicked, and Sheel uncovered sales secrets. Soon,
"Switch Back" came. Tushar, got a new perspective towards accounting.
Sheel with the analysed data in her mind, closed deals like magic! Zenith, once
stuck in its ways, benefitted from these new perspectives of new roles. They
learned the best way to grow was to leap out of their comfort zones. Many
organizations use multiple ways of employee development and empowerment. In
light of the above case, please discuss Job enlargement, Job rotation and
transfers as a way of employee development. What are the potential drawbacks of
job rotation and transfers?
2. Tech Titans, a booming software firm. Lately the firm has started to
lose it’s market value in the stock market. Mr. Bala, the founder, aging,
nearing retirement was not able to announce a successor yet. In fact, there was
complete silence about who will be taking over once Bala retires. As per his
last interview with a business magazine, he was planning to shift to his native
for a peaceful life. This was putting his employees in a dilemma about the
future of the company, his second line was feeling low on morale due to lack of
clarity. In light of this case, please elaborate on improper succession
planning and communication gap as hurdles in employee development in an
organization.
3. Sakshi Mitisha is the owner of a mid-size boutique in a big city. With
many high profile and celebrity clients she does not get a lot of time to get
into administrative improvement of the boutique. But when her master tailor
announced to quit on her suddenly one day, she was left baffled in the middle
of upcoming wedding season. Rafique her oldest tailor told her that he has been
feeling dissatisfied with his growth in the company. Mitisha realised that this
may be the result of the latest incentive she offered to her counter sales
staff and them treating the boutique staff from the money. Mitisha realises
that she has been too haphazard about any bonuses or increments in the staff
salaries and wants to work out a consistent process for incentives and
increments. Please answer the following questions based on this information..
3. a. What conditions must Mitisha keep in mind for designing a
performance management process?
3. b. Highlight the significance of a performance management system in
any organization.
International HR
Practices
Q1. Spice Agrofoods, a Delhi-based food processing company, is venturing
into the French market by establishing a distribution center in Paris. The
company plans to relocate a team of 25 logistics and marketing professionals
from India and 2 from Spain. As the HR Manager, design pre-departure and
post-arrival training programs for the team. Additionally, identify and discuss
the top three challenges you foresee after the team's movement to France.
Question:
What pre-departure and post-arrival training programs would you plan for
the team relocating from India and Spain to France for Spice Agro foods? Also,
what are the top three challenges you foresee after the movement is completed?
Q2. Global Logistics Corporation (GLC), headquartered in Singapore,
stands as a prominent logistics company that has recently extended its reach to
50 countries, spanning across Asia, Southeast Asia, the United Arab Emirates,
Australia, and other regions. The company's leadership is currently in the
process of unifying performance management policies across all its
international offices to ensure uniformity and efficiency. In your role as an
HR head, you have been entrusted with the responsibility of identifying
potential issues and challenges that the HR department might encounter during
the implementation of a standardized performance management system across these
50 nations.
Question:
What are the primary issues and challenges that the HR department might
face in the development and execution of a standardized performance management
system across 50 nations for Global Logistics Corporation? Discuss in detail.
Q3. XYZ Tech Solutions, a software development company based in
Bangalore, India, has recently secured a significant contract with a tech giant
in Silicon Valley, USA. The contract requires XYZ Tech Solutions to establish a
dedicated team in San Francisco to work closely with the client. The team needs
to include 3 software developers, 2 project managers, 1 cybersecurity
specialist, and 1 client liaison officer. XYZ Tech Solutions is keen on hiring
local talent to adapt to the Silicon Valley work culture and comply with local
regulations. As an HR consultant, you are tasked with addressing the key
challenges and considerations in recruiting, selecting, and managing the local
team in San Francisco.
Question:
a) What are the Challenges and Considerations in Recruiting and
Selecting a Local Team in San Francisco?
b) Considering the global nature of XYZ Tech Solutions and its endeavor
to establish a team in San Francisco, what key factors should HR take into account
when managing this local team?
Strategic HRM
1. You are a human resources manager at a medium-sized company. Your
company is considering implementing a new approach to managing its workforce,
and the executives are interested in understanding the differences between
Strategic Human Resource Management (SHRM) and traditional Human Resource
Management (HRM). They have asked you to provide a detailed explanation,
including the key distinctions, advantages, and potential challenges of each
approach.?
2. Name two organizations that have merged with another firm in the
recent past. Discuss the reasons for the merger. What HR challenges did these
firms confront as a result of mergers? Were the firms successful in managing
these challenges? Do you think there were better ways of approaching these
issues? Describe them.
3. Mitosense Corporation is a multinational company operating in the
technology sector. Over the past few years, the company has experienced rapid
growth, expanding its operations to new markets and increasing its workforce
significantly. However, with this growth came challenges related to human
resource management, particularly in the areas of recruitment, retention, and
employee development. Mitosense Corporation is facing difficulties in
attracting and retaining top talent in a competitive market. Despite offering competitive
salaries and benefits, the company is struggling to fill key positions,
especially in its research and development (R&D) department. The HR
department is under pressure to find innovative ways to attract qualified
candidates and reduce the time-to-fill for vacant positions. Employee turnover
has been increasing at Mitosense Corporation, particularly among younger
employees. The company's exit surveys indicate that many employees are leaving
due to a lack of career development opportunities and a perceived lack of
work-life balance. The HR department needs to develop strategies to improve
employee retention and engagement, including implementing mentoring programs
and flexible work arrangements. Mitosense Corporation recognizes the importance
of investing in employee development to stay competitive. However, the
company's training programs are outdated and not aligned with the needs of its
workforce. The HR department needs to revamp its training and development
initiatives to ensure they are relevant, engaging, and accessible to all
employees, including remote workers.
Questions a. How can the HR department reduce the time-to-fill for
vacant positions without compromising on the quality of hires?
b. What steps can Mitosense Corporation take to improve career
development opportunities for its employees?
International
Banking & Foreign Exchange Management
Q1. Suppose that your friend Mr. Naresh is expanding his business by
starting a new export venture. He has seeked your advice in the matter. Explain
to him how the EXIM bank can help him and discuss their programs and services
that could be useful for Mr. Naresh.
Q2. Dr. Swami is part of the management team of MHS bank that is
performing very well in the domestic market of its country. Advisors have
suggested them to consider expansion in foreign countries as well. What can be
the advantages of such an approach? What kind of services can the bank aim to
provide by ‘internationalisation’ of the bank?
Q3. a. Over the past few years India has attracted a large amount of
Foreign Direct Investment (FDI) in various sectors. Explain what you mean by
FDI with an example.
Q3. b. The Euro as a common currency for the European Union’s member
states was launched with the aim of greater European Integration. Do you agree
that Euro as a single currency has advantages? Discuss.
Insurance &
Risk Management
Q1. Anita is self employed. She is thirty one years old, and is a
fitness freak. She looks upon health insurance policies as useless annual drain
on people’s monetary resources. Confident that she will remain fit and healthy
in the foreseeable future, she has decided not to spend yearly sums on buying a
health insurance policy. Do you feel that she is doing the right thing? If not,
suggest suitable types of health insurance policies that she can consider. Q2. Insurance is provided on the trust basis
and the facts mentioned in the proposal form. What is your understanding on the
above statement with reference to the basic principles of Insurance?
Q3. Jatin has recently started working with a renowned MNC after passing
out of a premier B-School. A senior colleague has suggested him to take a life
insurance policy. However, Jatin is not convinced with the idea of taking a
life insurance policy and is unaware of the various life insurance products
which are available in the market. As a friend of Jatin You need to make Jatin
understand the following:
a. Explain the concept of life insurance to Mr. Jatin and highlight the
importance of a having life insurance policy
b. Help Jatin in explaining the various types of life insurance policies
(any 4) which are available in the market.
Treasury
Management in Banking
1. In March 2022, major Central Banks worldwide started increasing
interest rates resulting in higher Treasury Bill yields and failure of few
banks in US (due to selling of Assets to meet liquidity). Explain the role
Treasury Policies & ALCO for liquidity management?
2. A British MNC in India want to move their Corporate Treasury to Head
Office in London for better liquidity management. Explain what are the
considerations when choosing the location to setup a Corporate Treasury office?
3. In view of settlement risk and increasing interest rates, explain the
following:
a. What is Herstatt risk?
b. How Assets and Liabilities are considered Rate Sensitive?
Lean Six Sigma
1. As a consultant for business process outsourcing (BPO) company
develop a comprehensive framework utilizing the DMAIC methodology for process
improvement by identifying any process (at least 1) that needs improvement.
Additionally, envisage yourself as the project leader of a Six Sigma initiative
and draft a set of guidelines for your team to adhere to, aimed at avoiding
conflicts effectively.
2. Consider yourself as a Six Sigma project leader for a super specialty
hospital. Develop a comprehensive schedule outlining all activities from
patient admission to bed occupancy. Additionally, construct a process map
delineating the patient admission procedure, commencing from registration to
bed allocation within the hospital.
3. Suppose you are employed at an organization that offers advanced
software solutions and web-based business tools to other companies.
a. Select a specific process within your organization and deconstruct it
into smaller tasks to pinpoint Non-Value Added (NVA), Business Value Added
(BVA), and Value Added (VA) activities.
b. If you are positioned as the project leader of a Six Sigma initiative
centred around the identified process from part a then enumerate
responsibilities associated with Six Sigma belts, including Master Black Belt
(MBB), Black Belt (BB), Green Belt (GB), Yellow Belt (YB), and White Belt (WB).
New Product
Development and Managing Innovation
1. Explain the different product lifecycle stages. Describe the
characteristics of each phase in terms of product familiarity, sales etc. and
provide a product example for each stage.
2. Creating a 'new product strategy' prior to initiating the concept
development phase is a fundamental component of launching new products. Picture
yourself in the Product division of a leading multinational automotive
manufacturer. The company intends to introduce a moderately priced mid-range
version specifically designed for the Indian market. In this example's context,
assess the strategy utilizing two strategic planning models: the Ansoff Matrix
and the BCG Matrix.
3a. What are the advantages for companies in conducting competitor
analysis? Elaborate on Porter’s Five Forces model with an industry-specific
example to illustrate its application.
3b. List and elaborate the 4 different types of innovation? Explain by
providing an example from products/industries of your choice for each type.
World Class
Operations
1. You are the Maintenance Manager of a Pump manufacturer and have
launched their TPM Program. Explain the concept of 5S and why it is the
foundation of TPM. What are some of the benefits you expect from this TPM
initiative?
2. Global Manufacturing firms in diverse sectors such as Automotive (Toyota,
Daimler), Electronics (Apple, Phillips), Appliances (Kohler, Black &
Decker), etc., are highly reputed for their unflinching commitment to Quality.
In this context, briefly explain the key factors that are part of Quality.
3. a. Quality Awards act as motivation for the companies to carry on
with world class standards in manufacturing. Discuss the difference between
National and International Awards.
3. b. With reference to Quality Awards, what are the Deming Criteria for
Performance Excellence in assessing the award?
Financial
Institutions and Markets
Q1. Ms. Suraksha, after completing her graduation, has recently joined a
bank. With a steady income and good growth prospects for her career, she
intends to save regularly and increase the amount of savings gradually over the
years. Her colleagues in the bank have advised her investing in Mutual Funds
(MFs), as a suitable option for her. However, Ms. Suraksha is not at aware with
MFs. Help Suraksha to understand about mutual funds, types of MF and why she
should invest through mutual fund?
Q2. You are appointed as a Senior financial research analyst in a
reputed firm. Your manager asks you to advise him on the different ways to test
market efficiency. Discuss the various test for market efficiency which will
help the Firm’s investment to earn excess returns.
Q3. “PNB unearthed the scam on January 25, 2018, and submitted a fraud
report to the Reserve Bank of India (RBI) on January 29. On that day, a
criminal complaint for registration of FIR was also made with the CBI. This was
followed by another fraud report being submitted to the RBI on February 7, the
day when one more complaint was filed with the CBI”
A. With reference to the PNB Fraud case, analyse the event in details.
B. Enumerate the various risk that is highlighted in this event and
bring out the difference between Systemic Risk and Unsystematic Risk.
International
Finance
1. Suppose a particular Multinational Company is striving research for
further scope of Global Finance Factors at MACRO Level. Which arena will be
stringent for Management to discover the further International Scope ?
Elaborate respective factors.
2. How the Bretton Woods System & Gold Standard affected 44
Countries Delegates at New Hampshire for new Currency USD as Global Reserve
Currency? Elaborate the effective features of BWS in terms of International
Finance regime.
3. a) What is the Cruciality of IMPERFECT MARKET THEORY in the era of
International Trade & Finance as whether it can stand out as most different
/ Niche Global Theory? b) Elaborate as
how International Bonds Markets forms the crucial paradigm in International
Finance Markets? Elaborate any 2 Factors.
Strategic
Financial Management
Question 1:
A manager in a bank appraising a project found from sensitivity analysis
that a project is too risky with respect to the selling price assumed. To this
the Director of the firm stated that he believed in scenario analysis to make a
judgement about the risk of the project and asked the manager of the bank to
consider scenarios rather than sensitivity. Was the Director right in his
suggestion?
Question 2:
Nurta Pharmaceuticals current earnings per share is Rs. 20, which is
distributed to its shareholders. The required rate of return for the
shareholders is 20%, and the market price of the share is Rs. 100. Nutra
Pharmaceuticals has three business opportunities. Option 1 is to make a product
that gives 25% return, Option 2 is expansion of current product that would give
20%, Option 3 is to produce a product that would give 15% return.
Assume all products are scale able, mutually exclusive and are funded
only through equity. To fund the projects, the only option is to reduce the
dividend payout to 50%, i.e dividend would reduce from Rs. 20 per share to Rs.
10 per share. The retained part of the dividend would be used to fund the
selected project. Determine the growth rate (g = b*ROE) for each of the options
and the new share price (assuming constant growth). Comment on the new share
price for each of the model. Question
3a: Shaurya Ltd issues bonds with a face value of INR 100, coupon rate 5%
(annual coupon payment) that matures in 4 years. Compute the Yield to Maturity
(YTM) assuming the current market price of the bond is INR 96.
Question 3b:
Based on the details given below, compute the profit or loss incurred in
the transaction assuming Mohan purchases one call option contract of Asus Ltd:
Number of shares in the option contract: 100 shares
Strike price: Rs. 300
Option cost: Rs.2000 Current market price of Asus Ltd on option expiry
date: Rs.350
Taxation-
Direct and Indirect
1. How do the setoff and carry forward rules in income tax assist
taxpayers in managing their tax liabilities effectively, and what are the key
considerations individuals and businesses need to be aware of when utilizing
these provisions?
2. Explore the types of Goods and Services Tax (GST) implemented in
India, including CGST, SGST, IGST, and UTGST. Additionally, discuss the key
differences between direct and indirect taxes.
3. a. Discuss the concept of 'Income from Other Sources' under the
Income Tax Act, 1961, elucidating the types of income included in this category
and the tax treatment applicable.
3. b. Calculate income from other sources from the following information
furnished by Mr. Narasimha Rao for the current assessment year:
• Agricultural income from land situated in India Rs. 30,000
• Agricultural income from land situated in Singapore Rs. 40,000
• Interest on Post office saving account Rs. 12,000
• Interest on government securities Rs. 16,000
• Interest on Public Provident Fund Rs. 17000
• Dividend from BRC Ltd (an Indian company) Rs. 50,000
• Dividend from UCL Ltd. (a foreign company) Rs. 36,000
• Winning from lottery Rs. 70,000 (net amount received)
• Rent from sub-letting of a flat Rs. 24,000.
• Mr. Narasimha has spent Rs. 7000 for realizing rent and pays a rent of
Rs. 10,000.
Marketing of Financial Services
Q1. How various Commercial Banks play pivotal role in Marketing of
Financial Services? Kindly explain the paradigm.
Q2. In what sense LIFE INSURANCE can have the Instrumental place in
overall Financial Services? If yes, explain key types of Life Insurance
Q3a) How Indian Govt. contributing their Community Welfare role in
Financial Services Marketing at Post Office & Other Places? Elaborate
Paradigm.
Q3b) In case of Banks or Insurance Company or any other FI rendering of
Financial Services what can be observed as most Distinct Characteristics of
Financial Services? Elaborate any 4 to 5 Distinct Financial Services.
Business
Economics
Q1. Seema
has just completed her MBA and joined a startup company. The company was planning
to launch a new product in the market. The management wanted to understand the different
factors that can impact the supply of a product in the market. Help Seema to
prepare a report on the various factors impacting supply of products in the
market.
Q2. From
the given hypothetical table, enumerate the term Total cost, Average total cost
and Marginal cost and calculate the below components.
Quantity |
Variable cost |
Fixed
Cost |
Total
Cost |
Average cost |
Marginal cost |
0 |
0 |
30 |
|
|
|
1 |
10 |
30 |
|
|
|
2 |
25 |
30 |
|
|
|
3 |
45 |
30 |
|
|
|
4 |
70 |
30 |
|
|
|
5 |
100 |
30 |
|
|
|
Q3. a) Suppose
during the year 2017, weather/climatic condition was favorable for the growing
maize, jowar and cotton. There was a good amount of rain which contributed to
higher water levels in the fields which helped these crops to submerge in the
water for proper growth. Enumerate how climatic condition is an important
determinant for Demand analysis for these crops. Also, cite similar examples to
demonstrate the relationship between climatic factor and quantity demand of a
goods.
b) Enumerate
Economies of scale by giving relevant example from the industry
Strategic Cost Management
1) With the given information calculate the following for the year ended
March 2023: a) Current Ratio b) D/E Ratio c) Interest Coverage Ratio d) COGS
Ratio e) Return on Assets Comment on the value in terms of its adequacy
(whether it is sufficient / good or not). Values may be rounded off to 2
decimal places.
Standalone Profit & Loss account in Rs. Cr. - Mar. 23 Mar. 22 INCOME
Revenue From Operations 83,251 56,336 Other Operating Revenues 1,709
1,110 Total Operating Revenues 84,960 57,446 Other Income 2,545 2,076 Total
Revenue 87,505 59,522 EXPENSES Cost Of Materials Consumed 62,226 40,506
Purchase Of Stock-In Trade 3,407 2,375 Changes In Inventories Of FG,WIP And
Stock-In Trade (1,075) (539) Other Expenses 739 204 Cost of Goods Sold 65,297
42,546 Employee Benefit Expenses 3,650 3,306 Finance Costs 273 223 Depreciation
And Amortisation Expenses 3,154 2,451 Other Expenses 7,001 4,761 Total Expenses
79,375 53,287 Profit/Loss Before Tax 8,131 6,235 Total Tax Expenses 1,582 1,300
Profit/Loss For The Period 6,549 4,935
All expenses may be assumed to be operating expenses. Standalone Balance
Sheet in Rs. Cr. Mar. 23 Mar. 22 SHAREHOLDER'S FUNDS Equity Share Capital 599
598 Reserves and Surplus 42,757 38,362 Total Shareholders Funds 43,357 38,961
NON-CURRENT LIABILITIES Long Term Borrowings 2,332 5,678 Other Long Term
Liabilities incl. Deferred Tax 2,844 2,758 Long Term Provisions 1,207 913 Total
Non-Current Liabilities 6,383 9,349 CURRENT LIABILITIES Short Term Borrowings
2,312 812 Trade Payables 17,146 12,894 Other Current Liabilities 5,975 4,661
Short Term Provisions 607 454 Total Current Liabilities 26,040 18,820 Total
Capital And Liabilities 75,780 67,130 ASSETS NON-CURRENT ASSETS Tangible Assets
13,050 12,004 Intangible Assets 3,926 2,544 Capital Work-In-Progress 950 1,522
Intangible Assets Under Development 1,834 3,497 Fixed Assets 19,761 19,567
Non-Current Investments 17,539 17,208 Long Term Loans And Advances 177 960
Other Non-Current Assets 3,659 3,478 Total Non-Current Assets 41,136 41,213
CURRENT ASSETS Current Investments 9,548 7,902 Inventories 8,881 5,883 Trade
Receivables 4,042 3,035 Cash And Cash Equivalents 4,482 3,651 Short Term Loans
And Advances 2,177 1,846 Other Current Assets 5,514 3,602 Total Current Assets
34,644 25,918 Total Assets 75,780 67,130
2. Following is the Operating Statement of Vayu Pvt. Ltd. for March
2023.
Rs.
Sales (20,000 units @ Rs. 80 each) 16,00,000
Operating Costs:
Raw Materials 600,000
Labour Costs 400,000
Manufacturing Overheads (Variable) 200,000
Overheads (Fixed) 150,000
a) Calculate existing Profitability.
b) Find out the following:
i. Contribution Value and Per unit
ii. PV Ratio
iii. Break Even Sales Units & value
c) The firm receives an order of manufacturing 20,000 more units and
supplying them at the rate of Rs. 50 each. As the Finance Manager advise the
firm whether to accept or reject the order (Use CVP analysis only). Assume that
the firm has adequate capacity to manufacture the additional units.
3. a. Sridevi is looking at investment opportunities for its 2
departments. The risk involved in both is different and hence, so is the cost
of funding the project. The current return for both departments is an average
of 10%. As per the initial assessments done, the details are as follows:
Dept. A Dept. B
Rs. Crores
Capital Investment 200 200
Projected Returns 22 24
Advise Sridevi on whether to accept the proposals using:
(i) ROI approach
(ii) Residual Income approach if Cost of funding the investment is 10%
and 14% respectively. (5 marks)
b. Agarwal & Sons. Produces 3 different products X,Y and Z. The
production is mainly done in line with the market demand of the previous month,
in the order of Sales Price in case of any limit of resources. The company now
wants to optimize its product mix to earn the maximum profitability. The
following information is available.
You are required to advise on the optimum product mix for the company.
UoM
X
Y
Z
Sales Price
Rs. Per unit
500
450
400
Variable Manufacturing Costs
100
90
75
Variable Overheads
20
25
15
Total Demand
No. of units
1000
2000
4000
Machine hours reqd. for production
Hours Per unit
25
15
12
Total machine hours available for the year 1,00,000 hours only. Also,
the company incurred Fixed Manufacturing Overheads of Rs. 1,00,000 and fixed
Selling Expenses of Rs. 45,000. Both these expenses are generally apportioned
in the ratio of no. of units produced.
Marketing Management
Pocket Vault Bank
is a small finance bank located in the heart of a bustling metropolitan area, known
for its diverse financial offerings and convenient accessibility. Strategically
positioned to cater to the financial needs of local residents, small
businesses, and commuters, the bank ensures a seamless banking experience
throughout the day. The ambiance is designed to evoke a sense of trust and
reliability, with modern yet welcoming interiors and efficient customer service
representatives ready to assist clients with their financial needs.
Products and
Offerings:
Basic Banking
Services: Pocket Vault Bank offers a range of basic banking services tailored to
meet the everyday financial needs of its customers. This includes savings and
current accounts, fixed deposits, recurring deposits, and safe deposit lockers,
providing clients with secure and reliable options to manage their finances.
Digital Banking
Solutions: In addition to traditional banking services, Pocket Vault Bank provides
innovative digital banking solutions to enhance convenience and accessibility
for its clients. This includes mobile banking apps, internet banking portals,
and digital payment platforms, allowing customers to bank anytime, anywhere,
with ease.
Loan Products:
Pocket Vault Bank offers a variety of loan products to support individuals and businesses
in achieving their financial goals. This includes personal loans, home loans,
vehicle loans, and business loans, each designed to provide flexible repayment
options and competitive interest rates to suit the diverse needs of its
clientele.
Investment
Opportunities: Recognizing the importance of financial planning and wealth management,
Pocket Vault Bank offers a range of investment opportunities to help clients
grow their savings and achieve long-term financial stability. This includes
mutual funds, fixed income securities, equities, and other investment products,
all managed by experienced investment professionals to maximize returns while
minimizing risk.
Financial
Education and Counseling: In addition to its product offerings, Pocket Vault
Bank provides financial education and counseling services to empower clients
with the knowledge and tools they need to make informed financial decisions.
This includes workshops, seminars, and one-on-one consultations with financial
experts, helping clients build a strong foundation for financial success.
Overall, Pocket
Vault Bank offers a comprehensive suite of financial products and services, tailored
to meet the diverse needs of its customers and support them on their journey
towards financial well-being and prosperity.
Q1. Explain
various product positioning strategies used by all the competitors in the
selected (Small Finance Bank) category and suggest one for the Pocket Vault
Bank with reasons.
Q2. As a
new entrant in the market, what are the various types of promotion mix tools
and strategies that you will suggest to the management to get more customers?
Q3. a) Explain
the buyer decision process that a customer will have to follow to open a
Savings account.
b) Explain
various types of buying decision behavior for the various products of a bank.
Cover the same for Saving Accounts, Fixed Deposits, and Mutual Fund services
offered by the bank.
Management
Theory and Practice
1. Geometric
Clinical Solutions, a clinical research lab, struggles with inefficiency and
low team morale. Communication is poor, tasks overlap, and deadlines are
frequently missed. Dr. Srinivasan the CEO of Geometric is inspired by Henri Fayol's
principles, wants to restructure the work culture. How can Dr. Srinivasan apply
Fayol's principles to improve efficiency, communication, and team spirit? Use
any 5 principles for answering this question.
2. Two
postgraduate students, Maya and Alex, are tasked with pitching their project to
secure funding for an NGO. Maya prefers a concise written proposal, while Alex champions
an engaging spoken presentation. They must decide how to best present their work.
Should they p resent a written proposal, a spoken presentation, or utilize
both? Consider the strengths and weaknesses of each communication method for
their project.
3. "Music
Mania," a music festival company, faces planning their annual flagship
event. Sarah, the project manager, must oversee everything from booking artists
to managing logistics within a tight budget and timeline.
a. Explain
the concept of planning and organizing as management functions.
b. How can
effective planning and organizing contribute to the festival's success and risk
management?
Organisational
Behaviour
1. Explain your
work profile and assume that you have to hire an assistant for yourself. Would
you prefer someone who is high in conscientiousness but low in agreeableness,
or someone who is high in agreeableness but low in conscientiousness? Explain
your answer by referring to the Big 5 model of personality and stating a
rationale for your choices.
2. Do you believe
that stereotyping at the workplace is common ? Explain situations where you
have been stereotyped at work and you have stereotyped someone else at work. Cite
the major reasons for both these situations. How can workplace stereotyping be
dealt with?
3. The vice
president of a small manufacturing organisation has approached you with a major
problem. Though everything looks fine with the older workforce, the young workforce
is the one that is posing a challenge for this organisation. The company spends
a lot of its money on training the new employees, however it is noticed that
above 70% of these new employees quit within working for less than a year. On
interviewing a few young employees, it is observed that these employees feel
negatively about their jobs, they do not identify with their jobs and do not
feel supported by their organization. This has been a trend in the last few
years now. It has also come to everybody's notice that these new employees have
been found taking up jobs with this company's biggest competitors. Answer the
following questions relevance to the given situation.
a) With context to
job attitudes, which major attitudes are a cause of concern in the given situation?
b) With context to
organisational commitment what advice can you offer to the vice president of
this manufacturing organization.
Cost & Management Accounting
Q1. How does an in-depth understanding of cost behavior (fixed,
variable, and semi-variable costs) influence strategic decision-making within a
company? Provide a scenario where misinterpreting cost behavior could lead to a
flawed business strategy.
Q2. A toy company gives you the following data for a month. You are
required to calculate the variance based on profit.
Toy |
Budgeted |
Actual |
|||||||
|
Quantity |
Rate |
Cost per unit |
Quantity |
Rate |
||||
A |
900 |
50 |
45 |
1000 |
55 |
||||
B |
650 |
100 |
85 |
700 |
95 |
||||
C |
1200 |
75 |
65 |
110 |
78 |
||||
Q3. a) Z Ltd initially planned to sell 5,000 units per month at an
average price of Rs. 10 per unit, with a budgeted variable production cost of
Rs. 4 per unit and fixed costs budgeted at Rs. 20,000, aiming for a monthly
income of Rs. 10,000. However, due to raw material shortages, only 4,000 units
were produced, increasing production costs by 50 paisa per unit. To offset
this, the selling price was raised by Rs. 1.00 per unit. Additionally, Rs.
1,000 was spent on research and development to enhance the production process.
A Performance Budget needs to be prepared, along with an analysis of the
variances.
b) The variable costs to sales ratio stands at 70 percent, while the
break-even point happens at 60 percent of capacity. With fixed costs amounting
to Rs. 90,000, we need to determine the break-even point sales. Additionally,
compute the profit at 75% of the capacity sales.
Management
Theory and Practice
1. Geometric
Clinical Solutions, a clinical research lab, struggles with inefficiency and
low team morale. Communication is poor, tasks overlap, and deadlines are
frequently missed. Dr. Srinivasan the CEO of Geometric is inspired by Henri
Fayol's principles, wants to restructure the work culture. How can Dr.
Srinivasan apply Fayol's principles to improve efficiency, communication, and
team spirit? Use any 5 principles for answering this question.
2. Two
postgraduate students, Maya and Alex, are tasked with pitching their project to
secure funding for an NGO. Maya prefers a concise written proposal, while Alex champions
an engaging spoken presentation. They must decide how to best present their work.
Should they p resent a written proposal, a spoken presentation, or utilize
both? Consider the strengths and weaknesses of each communication method for
their project.
3. "Music
Mania," a music festival company, faces planning their annual flagship
event. Sarah, the project manager, must oversee everything from booking artists
to managing logistics within a tight budget and timeline.
a. Explain
the concept of planning and organizing as management functions.
b. How can
effective planning and organizing contribute to the festival's success and risk
management?
Information
System for Managers
Q.1) Radical
Manufacturing Ltd., a product-based company, has now its several branches across
different cities in India. This Company has started with a small setup in New
Delhi and then expanded their business across several states of the Country.
The business process involves various complex business operations leading to development
of product. The complex business operations include management of data related
to various complex processes as well. As a new venture, this organization is
not fully aware of the different vulnerabilities and threats related to the
data of the Organization. Considering the above scenarios, discuss the threats
and vulnerabilities which Radical Manufacturing Ltd., may come across and the
various security measures to overcome them.
Q.2) The
Software Development Life Cycle(SDLC) model is the cost-effective and time efficient
process that development teams use to design and build high-quality software’s.
The Agile model is being extensively used by various organisations/projects to
develop the Software Product. Discuss the features of Agile Model and explain
any 2 Agile models in detail.
Q.3) MITCONS
Technology Solutions is new IT Company with the motive of providing solutions
to different organisations by catering to their specific product requirements.
With the expansion of business in different cities, MITCONS Technology
Solutions are now finding it difficult to manage/ track the details at national
level and to get an overview of product details across all stores of various
cities. They contacted a solution providing firm to get solution of the same
and were told to shift their business to Cloud wherein, all the operations of
different stores can be monitored/detailed out very easily.
a) Discuss
how shifting/migrating to Cloud technology will help MITCONS Technology Solutions
to smoothen up the process of monitoring details from one location for other stores
across various cities.
b) Discuss
which types of cloud and cloud services will be suitable for MITCONS Technology
Solutions.
Operations
Management
1. BYD Auto is considering options to set up its manufacturing facility
outside China. What are the factors that the company must consider before
narrowing down on a facility location? Also, justify your choice as you why you
feel that location is appropriate for setting up the manufacturing facility.
2. Describe the importance of effective layout design and discuss various
layout methodologies utilized in operations management, highlighting their
individual strengths and weaknesses. Subsequently, assess the distinct
obstacles and potentials linked with both cloud kitchen and traditional dine-in
restaurants. Conclude by proposing the optimal layout for each format,
substantiating your decision by examining how the chosen layout effectively
addresses the distinctive requirements and challenges of each setting.
3. A renowned pizza franchise intends to launch a new medium-sized bakery
in your area. Leveraging their proficiency in manufacturing and branding their
product line, they express assurance in venturing into the bakery's operations.
The typical offering, consisting of ready-to-eat single items, demands
approximately 20 minutes per worker, while producing extended bulk orders takes
30 minutes. Conversely, crafting custom-made items necessitates the efforts of
three workers, each investing 25 minutes. The company is interested in
identifying the right number of workers required in its shop.
Using the data given in the table below:
Type of pizza offered
Demand in the next 4 weeks
1
2
3
4
Standard single items
2000
2200
2800
2500
Extended multi-items
1700
1600
1300
1000
Custom-made items
500
600
200
400
a. Calculate the total capacity needed for the pizza brand over the
upcoming four weeks. Additionally, determine the available capacity based on
the employment of 29 workers working six days a week, with shifts lasting 10
hours each day. Considering the demand and available capacity, assess whether
the existing capacity is sufficient to meet the demand. If not, quantify the
additional capacity required.
b. What alternatives would you recommend to the pizza brand to solve
their capacity problem, and if they are ready to recruit, then how many workers
should they recruit?
Cloud
Computing
1. You are invited by the Government of Tajikistan to advise on
deployment of cloud for their e-governance services. The Government is very
keen to reduce the total cost of ownership and increase scalability of its
e-governance infrastructure. As such, it is evaluating the use of cloud and the
right choice for the deployment model. You have been asked to provide a brief
report explaining pros and cons of each cloud deployment model for e-governance
systems in Tajikistan.
2. PaisaHiPaisa is an FinTech startup being incubated at IIT Powai. As a
startup, it is looking for the right cloud solution to enable its Dev Team to
accelerate its Product Development. As such, PaisaHiPaisa is evaluating
commercially available technology platforms for cloud computing. Specifically,
it is evaluating
(a) whether to opt for IaaS, PaaS, or SaaS and
(b) AWS, Azure, GCP. You are invited to provide a comparison of these
choices and recommend the most suitable combination for them. You may get more
details by visiting the web site of these firms or you can make your own
assumptions.
3. The Top Management of Gharaonda Homes is meeting to discuss their plan
for a New CRM Solution. The CIO, Mr. Swaminathan, is of the strong opinion that
the company should implement a Custom On-Premise CRM solution to be developed
by the company’s regular IT Partner. On the other hand, Ms Batra, the CFO, is
keen to move to a cloud Cloud-based SaaS CRM solution. The debate is getting
heated as Ms Batra also recalled past IT system implementation failures.
a. What arguments can Mr. Swaminathan make in favor of in-house CRM
implementation?
b. What arguments can Ms Batra make in favor of a Cloud-based SaaS CRM
solution?
Fundamentals
of Big Data & Business Analytics
Please watch the movie Moneyball to better understand the context of the
questions in the below assignment. If you cannot watch the match, you could
still read a ton about it on the internet, specific to your questions and
understand the context.
1. The movie Moneyball showcases the application of analytics in
professional baseball to identify undervalued players and optimize team
performance. Discuss how the concepts of descriptive analytics, predictive
analytics, and prescriptive analytics are demonstrated in Moneyball. Provide
specific examples from the movie to support your explanation.
2. One of the key challenges faced by the protagonist in Moneyball is
resistance to change from traditional scouts and baseball management. Analyze
the role of organizational change management in the adoption of
analytics-driven decision-making, as depicted in the movie. How did Billy Beane
overcome resistance and drive adoption of the Moneyball approach within the
Oakland Athletics organization?
3. a. Moneyball emphasizes the importance of data visualization in
conveying insights to stakeholders. Identify and describe a specific scene from
the movie where data visualization techniques are used to communicate
analytical findings. How does this scene highlight the significance of
effective data visualization in decision-making processes?
b. Discuss the significance of big data and cloud storage in the context
of Moneyball. How did the availability of large volumes of data and cloud-based
processing platforms enable the Oakland Athletics to gain a competitive
advantage in player recruitment and team management? Provide examples from the
movie to support your explanation.
Emerging
Technologies: IoT, Augmented Reality, Virtual Reality
1. Imagine you are a tourism consultant advising a coastal city, Seaview,
known for its picturesque beaches and rich cultural heritage. The city council
is exploring innovative ways to attract tourists and enhance their experiences.
One proposal gaining traction is integrating virtual reality (VR) technology
into the tourism sector. Seaview's tourism board envisions leveraging VR to
offer immersive experiences that showcase the city's natural beauty, historic
landmarks, and vibrant culture. They plan to develop VR tours that allow users
to explore Seaview's attractions from the comfort of their homes, providing a
teaser of what the city offers and enticing them to visit in person.
Additionally, they aim to set up VR experience centres in the town, where
tourists can engage in interactive VR simulations, such as underwater dives to
explore coral reefs, virtual visits to ancient ruins, or guided tours through
bustling marketplaces. As a tourism consultant for Seaview, how would you
propose integrating VR technology to enhance the city's tourism experiences?
Provide specific examples of VR applications tailored to Seaview's attractions
and target audience. Additionally, discuss strategies for overcoming logistical
and technical challenges associated with implementing VR in tourism, including
content creation, equipment maintenance, and user accessibility.
2. How can augmented reality (AR) be effectively integrated into
educational settings to enhance student learning experiences across various
subjects and grade levels? Give examples of AR applications in education and
discuss the potential benefits and challenges of their implementation.
Additionally, how can educators ensure that AR technology is utilized in ways
that support pedagogical goals, promote student engagement, and cater to diverse
learning styles?
3. Imagine a rapidly growing metropolitan area, CityX, striving to
transform into a smart city. CityX aims to leverage cutting-edge technologies
like IoT sensors, AI-driven analytics, and interconnected infrastructure to
enhance efficiency, sustainability, and citizen services. As part of this
transformation, CityX plans to deploy a network of sensors across public
spaces, transportation systems, and utilities to gather real-time data for
various purposes, including traffic management, waste management, and public
safety. However, amidst the excitement of progress, concerns about privacy and
security have surfaced among residents, advocacy groups, and policymakers. Some
residents worry that the extensive data collection may infringe upon their
privacy rights, raising questions about who has access to the data, how it will
be used, and whether individuals' identities will be protected. Additionally,
there are concerns about the potential for data breaches or misuse, leading to
identity theft, surveillance, or manipulation of personal information. The city
government faces the challenge of balancing the benefits of smart city
technologies with the need to address these privacy and security concerns. On
the one hand, proponents argue that the data collected can improve urban planning,
optimize resource allocation, and enhance public safety, leading to a better
quality of life for residents. On the other hand, critics warn that unchecked
data collection and surveillance could erode trust in government, stifle civil
liberties, and exacerbate social inequalities. CityX must navigate this
delicate balance between innovation and safeguarding individual rights as it
moves forward with its smart city initiatives. The city council is tasked with
developing robust policies and regulations to ensure transparency,
accountability, and data protection. They must engage with stakeholders to
address concerns, establish clear guidelines for data governance and usage, and
implement robust cybersecurity measures to mitigate data breaches or unauthorized
access risks.
a. As a CityX city council member, how would you address the privacy and
security concerns surrounding implementing smart city technologies? (5 Marks)
b. What strategies would you propose to ensure that CityX reaps the
benefits of innovation while safeguarding the privacy rights and security of
its residents? How would you engage with stakeholders to build trust and
consensus on these critical issues?
E-Business
1. You have been hired as a consultant for an upcoming startup in the
online gaming marketplace. Discuss the online marketing tools and strategies
you would recommend for promoting the company?
2. You as proprietor of a popular restaurant chain which is currently
exploring revenue models to diversify and boost streams of income. Explain
different types of revenue models applicable to cloud kitchen outlets. Address
the potential challenges associated with each revenue model and analyze the
influence of technology on these revenue models.
3. The rapid growth of online shopping for gifts in India has led to the
increased significance of providing a seamless and user-friendly experience to
customers.
a. Discuss significance of shopping cart capabilities (any 3) that online
gift apps can offer by providing comprehensive explanation and illustrate how
they benefits users. (5 Marks)
b. Evaluate advantages and disadvantages of each shopping cart capability
discussed in the previous sub-question.
IT
Infrastructure Management
1. Explain the six core ingredients which form the basis of IT design of
an establishment with relevant example for each ingredient.
2. How will you describe the importance and execution of gap analysis to
your team usually undertaken by organizations during business continuity
planning?
3. You have to represent your organization at an international IT expo.
Most of the visitors, clients and service providers have questions around some
common topics of interest pertaining to cloud computing. You have to address
and answer the following questions they have on the topic.
a. What are the common types of roles in a cloud environment?
b. On the basis of location, how will you classify cloud computing?
IT Project
Management
1. What factors are considered when assessing project feasibility in IT
project management? How does feasibility impact project initiation? Explain the
concept of a request for proposal (RFP) in the context of IT projects. What
information does an RFP typically include?
2. You have been hired as a project manager by a leading IT consulting
firm to oversee the implementation of a new enterprise resource planning (ERP)
system for a multinational corporation. The ERP system aims to streamline
business processes, enhance data visibility, and improve decision-making
capabilities across various departments. Create a brief plan with following
pointers.
i. Define the scope of the project, including key deliverables,
milestones, and project objectives.
ii. Create a Work Breakdown Structure (WBS) to decompose the project
scope into manageable tasks and sub-tasks
3. RASHA Corporation, a leading technology company, is facing a challenge
in allocating resources to multiple ongoing projects. The company has several
high-priority projects in various stages of development, each requiring a
different set of resources and expertise. As the head of the project management
team, you are tasked with effectively managing the allocation of resources to
ensure successful project completion while maximizing resource utilization. As
the project manager, how would you approach the allocation of resources to the
multiple ongoing projects at RASHA Corporation? Discuss the following aspects
in detail:
a. Resource loading and resource leveling techniques you would employ to
balance resource allocation across projects and avoid resource overloading.
b. Strategies for allocating scarce resources to projects with competing
priorities and ensuring equitable distribution of resources and the application
of Goldratt's critical chain methodology to optimize resource utilization and
minimize project delays.
Advanced
Supply Chain Management
Q1. Sourcing strategies used by Maruti helped it in lower down its costs
to the tune of approximately Rs. 60 crores and improve the delivery time by 20
per cent. Discuss how sourcing could have helped Maruti in efficient
procurement processes.
Q2. Designing a distribution network is a systematic process that
involves a number of steps. Discuss these steps in detail with relevant FMCG
industry examples.
Q3. Mega Electronic Limited supplies electronic components to various TV
manufacturers. In the year 2022 the cost of goods sold by Mega Electronic was
Rs.240 crores. The company was in a very bad shape with huge accumulated
losses. After an in-depth study the management found its different process and
technologies was not correctly aligning the capabilities of its supply chain
with its business strategies. The company carried an average inventory of Rs.60
crore and it was estimated the cost of capital as 10%, storage cost was 7% and
risk cost was 6% per unit per annum of inventory. Mega Electronic created a
task force to examine the different supply chain drivers and improve its
utilization. In the next financial year, 2023, the cost of goods sold remained
the same but the company, due to various improvement initiatives undertaken,
was able to increase its inventory turnover by 3 times of what it had achieved
in the year 2022.
a. Calculate the savings achieved by Mega Electronic Limited through its improvement
initiatives.
b. Discuss some 5 different parameters Mega Electronics Limited can use
for measuring its performance of its supply chain.
International
Logistics & Supply Chain Management
Q1. An international athleisure brand is planning its foray in the Indian
market but is unsure of whether to begin by importing its range of athleisure
wear in India from its contract manufacturers located outside India or
contracting a domestic Indian manufacturer to produce & supply its range of
athleisure wear. Help the company in its supply chain planning & suggest a supply
chain strategy for its Indian foray.
Q2. An Indian manufacturer of copper wires wants to expand into
international markets by exporting to two countries, Saudi Arabia & Qatar.
Explain the various factors to be considered in planning the logistics for the
exports expansion, and suggest the appropriate choice of logistics strategy
(in-house / 3PL / 4PL etc.) for the same.
Q3. An Indian chemical manufacturing company has been facing stiff
competition in the domestic market from imports. While there is strong demand
for the product, cheaper imports from other countries such China, USA and
Thailand, have limited the growth potential for the company. The company is
therefore exploring sourcing its products from several low-cost suppliers based
in these countries.
a. Identify the key factors the company must consider for procurement
from these countries? How can it organize its international procurement
function to ensure smooth procurement on a regular basis?
b. Explain the role of government agencies in such international
procurement. What related procedural aspects will the company have to handle
additionally for such international procurement?
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